《商务英语》培训资料课件

• Prepare!
• Demonstrate enthusiasm, but don’t be overemotional.
• Use visual aids.
• Hit the highlights; focus on the details later.
• Keep your presentation “crisp” – several major points.
第二十页，共30页。
Roll-calling
第二十一页，共30页。
•
Now,
• let’s talk business/
• go down to business/
• get down to business.
• 言归正传(yán guī zhèng zhuàn)。
第二十二页，共30页。
Unit 1 Communication
• Or why to pursue MBA studies.
第二十五页，共30页。
Video Qs
• In job interviews you’re expected to communicate your ideas as clearly as possible. Now you will watch three videos about job interviews. After watching, answer the Qs:
• Company history
• Founder, CEO
• Business and industry profile • Main customers
• Description of products/services • Locations (branches, factories, etc.) • Size (number of employees/turnover)

Emotional intelligence
Manage your own emotions and identify the other party's emotional state during negotiation
03 Business Practice Cases
Case analysis of successful enterprises
Multinational Corporation Operations
To supervise or influence an audience's opinion or behavior
Business presentation skills
• To communicate a company's values, goals, and vision
Business presentation skills
Make offers and counteroffers to reach a consensus
Close the deal by agreeing on terms and conditions
Business negotiation skills
Key Skills
Listening: Listen actively to understand the other party's position and needs
• SWOT Analysis: A strategic planning tool that assesses the Strengths, Weaknesses, Opportunities, and Threats affecting a business or organization

Use polite and polite language to express respect and friendly attitude towards the recipient.
Clear purpose
At the beginning of the letter, clarify the purpose of the letter so that the recipient can quickly understand the main idea of the letter.
• Marketing: including market research, advertising, sales strategies, etc., requires the use of business English for market promotion and brand promotion.
Punctuality and punctuality
Respect level
Strictly adhere to the meeting and agreed time to demonstrate your integrity and reliability.
Understand and respect the hierarchical systems of different countries and regions to avoid unnecessary misunderstandings or conflicts.
02 Business English communication skills
Principles of Effective Business Communication

即期付款交单 D/P at sight
buyer is presented the draft.
远期付款交单
D/P
after
sight
The buyer will pay the draft amount a specified
number of days after the
可编辑ppt
draft is presented a1n7d
汇付的四个当事人：
⑴汇款人（进口人）( Remitter/Importer) ⑵收款人（出口人）(Payee/Exporter) ⑶汇出行（进口地银行）(Remitting Bank/ Importer’s Bank）
⑷汇入行（出口地银行）（Paying Bank/ Exporter’s Bank）
在预付货款的情况下，进口商为避免货款两空，要求 解付行解付货款时，收款人必须提供某些指定单据。
汇付条款 应明确汇付时间、汇付方法和金额
可编辑ppt
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二、托收（Collection）
（一）含义
• 根据国际商会《托收统一规则》（URC522）的规定：
托收是指由收到托收指示的银行，根据所收到 的指示处理金融票据和商业单据，以便取得付款或 承兑。
收款人 （出口商） （Payee）
填写信
⑴
⑵
汇委托
信
出
书，连
汇
具
同货款
申
回
交付汇
请
执
出行
出具“信汇 通知书”
信汇通知书或 支付通知书
汇出行
⑶以信函方式指示付款
(Remitting Bank) ⑹寄交“付迄收据”
⑸ ⑷出 通具 知收 取款 款收

了解全球商务会议和国际关系，包括跨国会议、外交会谈和国际合作等方面的挑战和机遇。
Interactive Case Studies on Effective Business Meetings
通过实际案例研究探讨有效商务会议的关键要素和成功模式，培养问题解决 和决策能力。
Conclusion and Best Practices for Business Meetings
介绍商务会议中的法律事项和合规要求，确保会议的合法性和合规性。
Handling Difficult Situations in Business Meetings
探讨商务会议中的困难局面和挑战，分享解决问题和妥善应对的策略和方法。
Evaluating the Success of Business Meetings
讨论如何评估商务会议的成功程度，包括收集反馈、分析数据和制定改进计 划。
Follow-up and Action Plan for Busin计划，确保会议的成果得到落实和继续推动。
Global Business Meetings and International Relations
掌握商务会议中的有效沟通技巧，包括倾听、表达、提问和处理冲突等，提高会议的互动和效果。
Conflict Resolution Strategies for Business Meetings
了解商务会议中的冲突解决策略和技巧，处理和化解冲突，维护会议的秩序和和谐。
Role of Technology in Business Meetings
提供商务会议中的演讲技巧和展示技巧，包括设计幻灯片、掌握表达技巧等。
Strategic Planning and Decision Making in Business Meetings

首席执行官 首席运营官 首席财务官（财务经理） 首席营销官（市场总监） 首席技术官（总工程师） 首席信息官 总裁 总经理 采购/销售经理
Work Vocabulary
管理本部 营销本部 海外营销部 二部 四部 八部 十三部 十五部 十六部 十七部 汽车工程研究院 汽车产业群采购处
Administration Division Marketing Division Overseas Marketing Division Division Two (Li-ion Battery) Division Four（LCD/LCM） Division Eight Division Thirteen Division Fifteen Division Sixteen Division Seventeen Auto Engineering Research Institute Auto Unit Purchasing Division
Answering the phone
❖ Good morning/ afternoon/ evening, BYD company, Kathy speaking.
❖ Could I speak to your sales manager?/ Can you put me through to your sourcing manager?
number or the person’s name. Then I couldn’t help.
Useful Expressions:
Answering the phone
❖ Hold the line, please. I'll get an English speaker.
❖ I'm sorry, I don't speak English well. I'll have an English speaker call you back later. May I have your name and telephone number

• Greet v.欢迎，打招呼 [ɡri:t]
• Corporation n. 公司 [ˌkɔ:pəˈreiʃən]
• Department manager n. 部门经理 [diˈpɑ:tmənt] [ˈmænidʒə]
• President n. 总统， 总裁 [ˈprezidənt]
• Director n. 主管，董事 [diˈrektə，dəˈrektə(r)]
无忧PPT整理发布
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第一讲:Meeting and Greeting People
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第一讲:Meeting and Greeting People
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第一讲:Meeting and Greeting People
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第一讲:Meeting and Greeting People
会面餐桌礼仪语言点在实际商务活动场景中的运用无忧无忧pptppt整理发布整理发布greetingpeople国际音标无忧无忧pptppt整理发布整理发布国际音标元音无忧无忧pptppt整理发布整理发布国际音标辅音无忧无忧pptppt整理发布整理发布greetingpeople词汇introduceadj
1
国际音标
2
相关词汇
3
相关句型
4
对话练习
5
商务会面礼仪
无忧PPT整理发布
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4
国际音标 元音
无忧PPT整理发布
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5
国际音标 辅音
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第一讲:Meeting and Greeting People

要点三
Respect for cultural differences
In international business, it's essential to respect the cultural differences of others This includes meetings, communication style, and business practices
目 录
CATALOGUE
2023
PART
01
Basic knowledge of Business English
2023
REPORTING
Definition and characteristics
Summary words
Business English, abbreviated as BE, refers to English used in commercial settings. It has the characteristics of professionalism, practicality, and clarity, and is an essential language tool for global business people.
The ability to listen actively and respond appropriately during phone calls or face to face conversations
PART
03
Business English application scenarios
Learning Methods
Summary
There are various methods for learning Business English, including classroom learning, self-study, practical application, etc. Among them, practical application is one of the most effective methods. By simulating business scenarios, role-playing, and other methods, one can better grasp the practical application of BE.

Characteristics of Business English
Business English has the characteristics of professionalism, practicality, and standardization, requiring language accuracy, conciseness, formality, and compliance with business practices and norms.
Translation • Practical Application Cases of
Business English • Summary and Outlook
01 Introduction to Business English
Definition of Business English
Definition of Business English
Business English Writing Skills
Summary
Improving Business English Writing Skills
VS
Detailed description
Students need to master the basic skills of business English writing, including writing business letters, emails, reports, etc., while paying attention to language accuracy and professionalism.
By simulating business negotiations, students can master negotiation skills and improve their negotiation abilities through practical operations.

Overview of Effe源自tive Communication Skills
Understanding the importance of clear, consensus, and professional communication in a business
context
Recognizing different communication styles and adapting one's own style to suit different audiences and
Using permission and influence
Employing permission technologies such as logical reasoning, emotional appeals, and ethical arguments to influence the other party's position
01
Basic Concepts and Characteristics of Business English
Definition and Function of Business English
Definition
Business English refers to the specialized language used in commercial and corporate settings for effective communication
Passive Voice
02
The passive voice is frequently used in business English