Study on Corporate Culture and Its Importance Hello! everyone, glad to stand here to deliver our project ”Study on Corporate culture’simportance”As we know,Corporate Culture or Organizational Culture, is an organization by its values, be liefs, rituals（典礼）, symbols, ways of doing things and other components（成分） of its unique cultural image.Firstly,The fundamental significance of corporate culture is that A nation's development needs the support of its spirit, while a corporation needs spirit ual and cultural ideas to guide its operations and development. The cultural ideas of a corporate are very important and can effectively avoid the market and industry risks. Without cultural ideas, the corporation would lack of its soul and direction, to let alon e, its development. In a knowledge-based economy era(时代）, the role of corporate culture is very important. As market competition intensifies （强化）, corporations face not only the visible strength competition of capital（资金）, technology and equipment, but also a deeper level of corporate culture competit ion.Ability of corporate culture on business formation（形成） plays a fundamental role in the promotion. Culture determines the activities of th e firm's attitude in the market, determines the enterprise values of product attributes, d etermines their own organizational norms of behavior, determines the employees of th e professional attitude and dedication, determines the spirit of innovation and enterpri se team spirit and so on. This is a prerequisite for enterprise capabilities and follow-up guarantee.(Next,let’s welcome my partner ... To show the special features of cc)Yes, it has a series of any other system and norms do not have the special feature s1. Guiding functionThe overall corporate culture and business enterprises can the value of each mem ber from the orientation and behavior orientation guide. The traditional management orientation and rigid discipline(死板的训练） or simply focus on different systems, which stress the importance of shaping the corporate culture to guide the behavior of enterprise members, so that people unconsc iously in a culture of acceptance of common values.2. Excitation functionPositive ideas and code of conduct can form strong and lasting sense of mission driving force. Positive corporate culture is a marker of self-motivation workers, throu gh which the rulers control their own behavior, identify gaps, can produce improveme nts in the driving force. Meanwhile, enterprises with common values, beliefs and stan dards of conduct is also a powerful spiritual pillar（柱子）, people can identify with, a sense of belonging and a sense of security, until the r ole of mutual（共同的） encouragement.3. Functional cohesion(凝聚）The collective strength of the cohesion of the organization depends on the situati on of the co-ordination within the organization and control. Discipline and other "rigi d connections" are generated, but not as good as the common values, beliefs, codes of conduct of these "internal binder" more effective.4. Constraint（约束） functionExcellent corporate culture of each employee's role in thinking and behavior bind ing（结合）. After a long period of cultivation, the formation of some written or accepted rul es and regulations, ethics and code of conduct to regulate employee behavior, thinking and behavior through until workers from the psychological, Control of self-restraint （自律）.(OK,let’s welcome my partner... to draw a conclusion of the project)Strengthen the building of enterprise culture is to improve the competitiveness of the inner core requirements. Any of the maintenance（维护） and development of modern enterprises need two ties, one is material, interest, p roperty bond, the other is the cultural, spiritual, the concept of a link between the twosupport each other, are indispensable. Corporate culture is to gradually establish in pra ctice, and become the right values, a unique entrepreneurial（企业家的） spirit and reasonable operation of the Road, the lofty realm（高的领域） of the business as well as the staff and to consciously abide（忍受） by the agreed code of ethics and code of conduct.Since China’s entry to WTO,people’s concern over the market competition has b een increasingly deepening. The competition among enterprises has shifted（转换） from products to enterprise management and corporate culture, and corporate cu lture has become the core competitiveness of future enterprises. It must have a unique corporate culture of its own to promote the enthusiasm of the enterprise and all the em ployees, make them believe it through the corporate culture, and at the same time, let others recognize it. Under these circumstances will it become stronger and stronger.。
SECTION CHow to Write a SummaryStudents often have to write summaries of books they have read. Summarizing forces you to read closely and to comprehend clearly. You can learn the material by writing summaries because the process helps lock information in your memory. Summarization is probably the most frequently used technique for taking notes and for incorporating sources into papers. So writing a summary lets you, or your teacher, know how much you understood of what you read or saw. A summary is a condensed version of a larger article, which reviews the most important points of the text. A summary is not a rewrite of the original piece and does not have to be long nor should it be long. To write a summary, use your own words to express briefly the main ideas and relevant details of the piece you have read. Your purpose in writing the summary is to give the basic ideas of the original reading. What was it about and what did the author want to communicate?While reading the original work, take note of what or who is the focus and ask the usual questions that reporters use: Who? What? When? Where? Why? How? Using these questions to examine what you are reading can help you to write the summary.Write a sentence which includes the author’s main idea or purpose for writing the text. To do this, identify the topic (subject of the text) and then what the author says about the topic. This sentence is the topic sentence (main sentence) of your summary. Sometimes, the central idea of the piece is stated in the introduction or first paragraph, and the supporting ideas of this central idea are presented one by one in the following paragraphs. Always read the introductory paragraph carefully and look for a thesis statement. Finding the thesis statement is like finding a key to a locked door. Frequently, however, the thesis, or central idea, is implied or suggested. Thus, you will have to work harder to figure out what the author wants readers to understand. Use any hints that may shed light on the meaning of the piece; pay attention to the title and any headings, and to the opening and closing lines of paragraphs.When writing the summary, let your readers know the piece that you are summarizing. Identify the title, author and source of the piece. You may want to start with a sentence that identifies the writer and the piece of writing (for example, by giving the writer’s name, the title of the piece and where/when it appeared), and gives the main idea. The following formula is quite useful:In ______________________________________ (title source and date of the piece), the author shows ____________________________ (the central idea of the piece). The author supports the main idea by using ____________________________________ and showing that ___________________________________.Example 1:In the short story “The Secret Life of Walter Mitty”, author James Thurber humorously presents a character who fantasizes about himself as a hero enduring incredibly challenging circumstances. In his real life, Walter Mitty lives an ordinary, plain life; he is a husband under the control of an overbearing, critical wife. Thurber uses lively dialogue to give readers an understanding of Mitty’s character. The story takes placeover a period of about twenty minutes; during this brief time, Mitty drives his wife to the hairdresser and runserrands that his wife has given him while he waits for her. In between his worrying that he is not doing what she wants him to do, he daydreams about himself as a great surgeon, brilliant repair technician, expert marksman, and brave military captain. This story shows that fantasy is often a good alternative to reality.Example 2:In “Village Is More Global, Language Is More Vital” (New York Times, 13.10.02), Martin Skomial explains how globalization has improved the job prospects of immigrants who know a language other than English, despite the difficult economic situation. He gives most space to Angnieska Ossolinska-Jaskowski, who was able to find a position with a law firm while she was still studying for a paralegal qualification. The firm stated that the decisive factors in her selection were her knowledge of Polish and English, and the fact that her experiences as an immigrant would help her to understand Polish-speaking clients with a similar background. Similar examples from the fields of nursing, real estate and advertising are also cited. As Jaskowski herself is shown to point out, such openings are very different from the non-skilled jobs traditionally taken up by immigrants.Read the following article from Newsweek, and complete the following tasks.The Education of Berenice BelizaireJoe KleinWhen Berenice Belizaire arrived in New York from Haiti with her mother and sister in 1987, she was not very happy. She spoke no English. The family had to live in a cramped Brooklyn apartment, a far cry from the comfortable house they’d had in Haiti. Her mother, a nurse, worked long hours. School was torture. Berenice had always been a good student, but now she was learning a new language while enduring constant taunts from the Americans (both black and white). They cursed her in the cafeteria and threw food at her. Someone hit her sister in the head with a book. “Why can’t we go home?” Berenice asked her mother.Because home was too dangerous. The schools weren’t always open anymore, and education －her mother insisted －was the most important thing. Her mother had always pushed her: memorize everything, she ordered. “I have a pretty good memory,” Berenice admitted last week. Indeed, the other kids at school began to notice that Berenice always, somehow, knew the answers. “They started coming to me for help,” she says. “They never called me a nerd.”Within two years Berenice was speaking English, though not well enough to get into one of New York’s elite public high schools. She had to settle for a neighborhood school, James Madison －which is one of the magical American places, the alma mater of Ruth Bader Ginsburg among others, a school with a history of unlikely success stories. “I didn’t realize what we had in Berenice at first,” says math teacher Judith Khan. “She was good at math, but she was quiet. And the things she didn’t know! She applied for a summer program in Buffalo and asked me how to get there on the subway. But she always seemed to ask the right questions. She understood the big ideas. She could think on her feet. She could explain difficult problems so the other kids could understand them. Eventually, I realized: she wasn’t just pushing for grades, she was hungry for knowledge . . . And you know, it never occurred to me that she also was doing it in English andhistory, all these other subjects that had to be much tougher for her than math.”She moved from third in her class to first during the senior year. She was selected as valedictorian, an honor she almost refused (still shy, she wouldn’t allow her picture in the school’s yearbook). She gave the speech, after some prodding －a modest address about the importance of hard work and how it’s never too late to try hard: an immigrant’s valedictory. Last week I caught up with Berenice at the Massachusetts Institute of Technology where she was jump-starting her college career. I asked her what she wanted to be doing in 10 years: “I want to build a famous computer, like IBM,” she said. “I want my name to be part of it.”Berenice Belizaire’s story is remarkable, but not unusual. The New York City schools are bulging with overachieving immigrants. The burdens they place on a creaky, corroded system are often cited as an argument against liberal immigration policies, but teachers like Judith Khan don’t seem to mind. “They’re why I love teaching in Brooklyn,” she says. “They have a drive in them we no longer seem to have. You see these kids, who aren’t prepared academically and can barely speak the language, struggling so hard. They just sop it up. They’re like little sponges. You see Berenice, who had none of the usual, preconceived racial barriers in her mind －you see her becoming friendly with the Russian kids, and learning chess from Po Ching. It is so exciting.”Dreamy HothouseIndeed, it is possible that immigrant energy reinvigorated not just some schools (and more than a few teachers) －but the city itself in the 1980s. “Without them, New York would have been a smaller place, a poorer place, a lot less vital and exciting,” says Prof. Emanuel Tobier of New York University. They restored the retail life of the city, starting a raft of small businesses －and doing the sorts of entry-level, bedpan-emptying jobs that nonimmigrants spurn. They added far more to the local economy than they removed;more important, they reminded enlightened New Yorkers that the city had always worked best as a vast, noisy, dreamy hothouse for the cultivation of new Americans.The Haitians have followed the classic pattern. They have a significantly higher work-force participation rate than the average in New York. They have a lower rate of poverty. They have a higher rate of new-business formation and a lower rate of welfare dependency. Their median household income, at $28,853, is about $1,000 less than the citywide median (but about $1,000 higher than Chinese immigrants, often seen as a “model” minority). They’ve also developed a traditional network of fraternal societies, newspapers and neighborhoods with solid －extended, rather than nuclear －families. “A big issue now is whether women who graduate from school should be allowed to live by themselves before they marry,” says Lola Poisson, who counsels Haitian immigrants. “There’s a lot of tension over that.”Such perverse propriety cannot last long. Immigrants become Americans very quickly. Some lose hope after years of menial labor; others lose discipline, inebriated by freedom. “There’s an interesting phenomenon,” says Philip Kasinitz of Williams College. “When immigrant kids criticize each other for getting lazy or loose, they say, ‘You’re becoming American.’”(Belizaire said she and the Russians would tease each other that way at Madison.) It’s ironic, Kasinitz adds. “Those who work hardest to keep American culture at bay have the best chance of becoming American success stories.” If so, we may be fixed on the wrong issue. The question shouldn’t be whether immigrants are ruining America, but whether America is ruining the immigrants.。
