Business formation process

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Business formation process:业务形成过程:(Identify a consumer or business need in the marketplace;Investigate the opportunity;Determine the business owner’s ability to meet the need)E-business planning电子商务规划商业计划:A written document that identifies a company’s goals and outlines how the company intends to achieve the goals。

Successful Ecomerce;Speed 速度;Reliable 可靠;Trust 信任;Knowledge and Information;Active活跃的;Promotion 促销活动;Response响应回复E-business planning Biggest difference in e-business planning is for the company to recognize that the Internet is unlike any other sales channel; companies can interact with consumers with both reach and richness电子商务规划最大的区别是对公司认识到,互联网是不像其他销售渠道,公司可以:与消费者达成和丰富性业务用例模板包括:Goals 目标;Cost savings节约成本;New revenue新的收入;Extra benefits;Cost of the solution解决方案的成本;Recommendation建议Classifications of Web sites网站的分类Informational Web site信息网站: A Web site that does little more than provide information about the business and its products and services Interactive Web site互动网站: A Web site that provides opportunities for the customers and the business to communicate and share information Transational Web site事务性网站: A Web site that sells products and servicesBuilding the Web site建设网站的方法Select a Web host;Register a domain name;Create and ;manage content;Design the Web site;Construct the Web site and test;Market and promote the Web siteStore builder service: A hosting service that provides disk space and services to help small and micro businesses build a Web site quickly and cheaply ISP hosting service托管服务: A hosting service that provides an independent, standalone Web site for small- and medium-sized businesses ISP Web hosting service Web托管服务: A dedicated Web site hosting company that offers a wide range of hosting services and functionality to businesses of all sizes Mirror site镜像站点: An exact duplicate of the original Web site, but it is physically located on a Web server on another continent Co-location协同定位: A Web server owned and maintained by the business is placed in a Web hosting service that manages the server’s connection to the Internet Self-hosting自托管: When a business acquires the hardware, software, staff, and dedicated telecommunications services necessary to set up and manage its own Web siteConsider: 考虑service quality measures;guaranteed up time;number of clients;current traffic rates;software support ;security;site traffic analysis;technical support services Registering a domain name注册一个域名Domain name域名: A name-based address that identifies an Internet-connected serverDomain name registrar域名注册: A business that assists prospective Web site owners with finding and registering a domain name of their choice Selecting a good domain name:选择一个好的域名:.com ;Make it memorable;Make it easy to spell;Avoid numbers and special characters;Keep it short and sensibleContent Creation and ManagementContent内容The text, images, sound, and video that make up a Web page Commodity content商品内容Information that is widely available and generally free to access on the Web;Premium content优质内容Content not available elsewhere on the Web Cross selling交叉销售Offering similar or related products and services to increase sales;Up selling了卖Offering an upgraded version of the product in order to boost sales and profit ;Up-selling activities usually include offering products with a different design, color, fabric, or size;Promotion促销活动secondary content that can increase sales or improve customer service;Comment评论further explanation about the product can be offered after introducing the product;Creating content创建内容collecting all the content that is currently available;value of additional content is assessed for inclusion in the Web site;Buying content购买内容Content can be purchased or licensed;Content that is acquired from outside sources should be supplemental content, not primary content;If primary content is purchased and no value is added, visitors will go to the originating site and not return;Personalizing content个性化内容Personalized content: Web content that is prepared to match the needs and expectations of the individual visitor E-newsletter电子通讯: A collection of short, informative articles sent at regular intervals by e-mail to individuals who have an interest in the newsletter’s topic Content management内容管理: The process of adding, revising, and removing content from a Web site to keep content fresh, accurate, compelling, and credible Content removal内容删除Expired pages should be deleted or moved to an off-line location that can serve asan archive Content management software内容管理软件Allows nontechnical staff to create, edit, and delete content on the company’s Web site Back-End Administration System后端管理系统News Publish;Documents management;Product Publish;Item management ;User Management;Mail Management;Backup, import and Export Web Site Design goal网站的目标The goal of any Web site is to deliver quality content to its intended audience and to do so with an elegant design Information architecture信息架构Information architecture: How the site and its Web pages are organized, labeled, and navigated to support browsing and searching throughout the Web site criteria: 标准Navigation;Consistency;Performance;Appearance;Quality assurance;Interactivity;Security;Site structure is:网站结构是;hierarchical;circular;Linear;Getting the homepage right is critical;All pages within the site should link back to the homepage Deep linking深度链接Entry into a Web site via the site’s interior pages, not the homepage, typically through search engines or external links Site navigation网站导航: Aids that help visitors find the information they need quickly and easily Frame框架: An HTML element that divides the browser window into two or more separate windows Quality assurance质量保证make sure the Web site design is properly tested before it is launched ensure that it continues to perform up to expectations after launch Web Site Design Standard网站设计标准(Consistency;Look and feel;Compatibility;Compatible different browsers;Simplify code简化代码;Structure结构XML:The Extensible Markup Language XHTML:The Extensible Hyper Text Markup Language;Presentation 演示CSS:Cascading Style Sheets ;Behavior 行为DOM:Document Object Model;Performance性能)Internal Web site promotion内部网站推广Include content that establishes the site as a useful site for customers to remember so that they return and make a purchase Signature file签名文件: A simple text message an e-mail program automatically adds to outgoing messages Strategies for keyword creation and placement:关键字创建和放置策略:Create keywords the target audience is most likely to use;Use specific phrases, not general keywords;Optimize the title;Strategies for keyword creation and placement: Customer relationship management (CRM)客户关系管理A customer service approach that focuses on building long-term and sustainable customer relationships that add value for the customer and the company Customer self-service with FAQ pages:客户自助服务与FAQ页面:F AQ page FAQ页面: A Web site page that lists questions that are frequently asked by customers and the answers to those questions Characteristics of an effective FAQ page:FAQ页面特征: The FAQ page is easy to find;The FAQ page loads fast;The questions are easy to find;The answers are written from a customer’s perspective;The answers do not repeat information offered elsewhere;Offer an opportunity to ask a question not on the FAQ;The FAQ page is never doneWays to increase trust:增加信任的方法:Tell the customer about the company;Provide numerous opportunities for feedback;Answer customer e-mail promptly;Provide information to the customer about an order。