跨文化交际culture

`重点1Definition of cultureCulture is the total accumulation of beliefs, customs, values, institutions and communication patterns that are shared, learned and passed through the generations in an identifiable group of people.重点2Characteristics of culture(10)1、Culture is sharedCulture is a system of shared values beliefs or patterns of behaviors held in a group ,organization or society.It is not property of any individual.2、culture is cumulativeHuman beliefs, arts etc. are results of many generations.Every generations can discover the new things.The new knowledge are added to what was learned in previous generations.3、culture is learnedCulture is not inherent with any people.Culture can not be genetically and automatically passed down文档Word`from previous generations.And it should be taught and learned by people.4、culture is adaptiveCulture is created by humans. Humans have to adapt the environment . thus is in development bears the trait of being adaptive 5、culture is dynamicAt the same time that new culture are added, and the old ones are lost because they are no longer useful.6、culture is symbolicSymbols generally serve as communicative tools for a multitude purposes, on a persons as well as culture level.7 、culture is relationalCulture is an organic whole. All the components of culture are interlinked.8 、culture is implicit and explicitSome layers culture are easy to be observe, like eating , dressing, talking. But the ideas underlying the behaviors are generally hard to know. Many scholars label the culture as iceberg.文档Word`culture is universal 9、culture is diversified、10Hall's dimensions3重点High contextHigh-context communication relies heavily on nonverbal, contextual and shared cultural meanings.The meanings are not fully expressed.re determined by “how”things are said , rather than “what”Meanings ais said.阿拉伯欧洲东部和南部日本CollectivismLow contextVerbal codes rather than the information impliesClear straight and to-the-point communication美国德国斯堪的纳维亚IndividualismMonochromic cultureDo one thing at one time, Concentrate on the job, take time seriously, 文档Word`low-context and need information, commit to the job, religiously to the plans, not disturbing others, seldom borrow or lend things, emphasize promptnessPolychromic cultureDo many things at once, subject to interruptions, consider timecommitments an objective to be achieved, high-context and already haveinformation. Change plans often. Emphasize the relationships.重点4Triandis's individualism & collectivismIndividualismFosters independence and individual achievement,Promotes self-expression ,personal choice, individual thinking Associated with egalitarian relationships and flexibility in roles Understand the physical world as knowable apart of human life CollectivismInterdependence and group successPromotes adherence to normsAssociated with stable, hierarchical rolesShared property, group ownership文档Word`重点5Elements of communication Source (sender)EncodingMessageMedium(channel)ReceiverDecodingResponseFeedback重点6Grice's cooperative principle Quantity maximMake your contribute as informative as is required for the current purpose of exchange.Do not make your contribution more information than is required. （量的准则——话语提供充分而不多余的信息）Quality maximMake your contribution is ture（质的准则——话语的容是真实的）文档Word`Relation maximBe relevant（关系准则——话语与话题有关，即与所要实现的意图有关）Manner maximBe perspicuousAvoid obscurity of expressionAvoid ambiguityDe brief and orderly(方式准则——说话要清楚明白、简洁而有条理)重点7Brown & levinson's face theory Face is something that is emotionally invested, can be lost, maintained, or enhanced, and must be often attended to in communication People cooperate while maintaining face in interaction.Face theory : face threatening acts (FTAs)Politeness strategiesPoliteness strategies: bald on-record赤裸裸的公开实行面子威胁行为不使用补救措施off-record indirect strategy 非公开的实行面子威胁行为negative politeness消极礼貌策略Positive politeness积极礼貌策略文档Word`Face: negative facePositive face重点8Thought patternsField dependence场依存性Holistic thinking eastern peoplePerspective of the whole, all the relevant parts take into account.Easily influence by othersField independence场独立性Analytic thinking western peopleDivinding the whole into parts to analyze the features or relations between the partsHardly influence by othersEastern: field-dependence, holistic thinking, high-context Western: field-independence, analytic thinking, low-context文档Word`重点9Phases of negotiation Preparation 准备Non-task sounding 非任务测探Task-oriented exchangePersuasion 劝说ConcessionConclusion重点10Components of a brandBrand name 品牌名称（产品）Brand mark 品牌标志（产品）Trade name商号（公司名字）Trade mark 品牌商标重点11SWOT analysisStrengthsWeaknessesOpportunitiesThreats文档Word`重点12Intercultural advertising strategies Standardization strategyConvey and extend the same advertising message to different markets and culturesKey point:Deal with the different markets using the same massageExample:MarlboroPhilips优点：reinforce the corporate imageSaving energyBe convenient to manage compared with several ads缺点: unlikely to be adaptive without change to all foreign culture Result in misunderstanding or conflict even ruin a business Localization strategyStresses the specialties of the local market and adaptation to the local market environment文档Word`重点13Three meaning layers of adsthe surface meaningthe intended meaningthe cultural meaning文档Word。

Chapter 1 CultureDefinitions:1 Culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, hierarchies, religions, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving. 文化是个人和群体在种族发展过程中所获得的知识、经验、信仰、价值观、行为、态度、阶级、宗教、时间观、角色、空间观、宇宙观和艺术品的集合。

(P12/P29)2 Cultural Identity refers to one’s sense of belonging to a particular culture or ethnic group.文化身份：认为自己归属于某一文化或民族群体的感觉。

(P19/29)3 Subculture exist within dominant cultures and are often based on economic or social class, ethnicity, race, or geographic region.指存在于主流文化中的文化，其划分通常基于经济地位、社会阶层、民族、种族或地理区域.(P23/29)4 Subgroups usually do not involve the same large number of people and are not necessarily thought of as accumulating values and patterns of behavior over generations in the same way as culture do.相对于亚文化和共文化群体，亚群体通常规模不大，也不一定有文化群体世代相传积累的价值观念和行为模式。

Chapter 1 cultureThe nature of culture:1.culture is like an iceberg2.culture is our software3.culture is like the water a fish swims in4.culture is the grammar of our behaviorCharacteristics of culture:1.culture is learned (through proverbs, folklore, art, mass media)2.culture is dynamic 动态的3.culture is pervasive 普遍的4.culture is integrated 综合的5.culture is adaptiveCultural identity 文化认同1.cultural identity defined2.formation of cultural identity (unexamined, search, achievement)3.characteristics of cultural identityCultures within culture1.subculture亚文化群2.Co-culture 共文化3.Sub-group 亚群体SummaryMany of us take our culture for granted. The only time when we may ever think about it is when we leave our own country to travel abroad or when we encounter someone with a culture so different from ours that we have to examine our own beliefs. Much of what we think is the "right" or "correct" way to act or do something is actually part of the knowledge that we have learned from our culture.Culture is a large and inclusive concept. The first definition of culture, by the English anthropologist Edward B. Tylor, involves knowledge, belief, art, morals, law, customs and any other capabilities and habits acquired by man as a member of society. Although this definition has tried to cover more aspects that may direct human behavior, more inclusive definitions continue to come into being. However, in this book, culture is defined from the intercultural communication perspective: culture is the deposit of knowledge, experience, beliefs, values, actions, attitudes, hierarchies, religions, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations through individual and group striving.Compared with the different ideas on what culture is, scholars agree on thecharacteristics of culture. Generally speaking, culture is learned, dynamic, pervasive, integrated and adaptive.Cultural identity refers to one's sense of belonging to a particular culture or ethnic group. People identify with being a member of a group. Being a member of a group helps to define who we are. We are all members of groups of different sizes. One of the largest groups that a person can belong to is a culture. Everyone belongs to a culture.Other groups that people may be a member of are subcultures (also called co-culture) and subgroups. Subcultures exist within dominant culture, and are often based on economic or social class, ethnicity, race, or geographic region.Co-culture refers to groups or social communities exh 如ting communication characteristics, perceptions, values, beliefs, and practices that are significantly different enough to distinguish them from the other groups, communities, and the dominant culture.Subgroups usually do not involve the same large number of people and are not necessarily thought of as accumulating values and patterns of behavior over generations in the same way as cultures do. Subgroups can be as small as a fewpeople or as large as a major religion. Subgroups provide their members with norms that tell people how to behave and think. Subgroups can be considered "deviant" forms of behavior. Subgroups can also be defined as "non-exclusive" and "temporary" forms of behavior.Chapter 2 intercultural communicationCommunicationmunication definedponents (组成) of communication(sender/message/encoding/channel/receiver/decoding 编码।/feedback/noise/context)Characteristics of communicationmunication is dynamicmunication is systematicmunication is symbolic 象征的munication is irreversible 不可逆的munication is transactional 相互作用的munication is self-reflective 自我反思的munication is contextual 前后关系的Culture and communicationCulture and communication, although two different concepts, are directly linked. They are so inextricably bound that some anthropologists believe the terms are virtually synonymous. Whenever people interact, they communicate. Culture is learned, acted out, transmitted, and preserved through communication.Although the concepts of communication and culture work together, we separate them here for purposes of our discussion, we begin by examining "communication" because to understand intercultural interaction, you must first recognize the role of communication in that process.Cultures inherently contain communication systems. Communication and culture are inseparable. One implication of this insight is that cultures generate symbols, rituals, customs, and formats. To use a simple example, every culture has rules for achievement and attainment. In Western culture, the symbols include degrees, promotions, certificates, material objects, technology, and other symbols of material wealth. However, nationals in rural Botswana take pride in the primary group and not just individual attainment. Cultural misunderstanding occurs when we fail to matchthe appropriate symbols and general communication system to the culture. Just witness the awkwardness of an expatriate who attends a gathering in a host culture, but fails to wear the appropriate clothes. One cannot escape this inseparability of culture and communication.Each culture encourages a particular communication style expected within it. This implies not only using correct symbols, but also applying the appropriate communication style for the occasion. Communication styles include mannerisms, phrases, rituals, and communication customs appropriate for various situations in a culture. For instance, in Saudi Arabia the correct interpersonal communication style upon meeting one's host is often language loaded with compliments and thanks. Public criticism of fellow workers in this culture is rare, for such a message would appear disrespectful. Some West Africans exhibit a friendly and warm interpersonal communication style. Some Asians are described as conscious of propriety, ceremony, and rules of respect and honor. Some U.S. culture members appear informal and uninhibited Some Britons display a reserved manner, preferring understatement and control in interpersonal interaction. These examples remind us of the importance of understanding intercultural communication style.Areas like loudness, pitch, rate, and certain stances and gestures characterize communication behaviors. A specific culture expects an "ideal" communication style. The contrasts are striking, such as when an American speaks in a "normal" conversational voice, a "quiet" Thai national may think the voice is too loud and interpret the American to be angry.Intercultural communication1.intercultural communication defined2.forms of intercultural communication (international communication/interracialcommunication 跨人种/interethnic communication 跨种族/intraculturalcommunication 同一文化内)SummaryCommunication is an element of culture. It is believed that every cultural pattern and every single act of social behavior involves communication. When a baby is just born, he usually cries. His crying communicates something. When you graduate, your friends usually say "Congratulations!" to you. When a driver sees the red light, he/she will stop. All these are cases of communication.Communication is derived from the Latin word communicate, meaning to share with or to make common, as in giving to another part or share of your thoughts, hopes, and knowledge.However, like culture, the term "communication" has been defined from different perspectives. In fact, the way that people view communication - what it is, how to do it, and reasons for doing it - is part of their culture. Western culture emphasizes the instrumental function of communication and the prior consideration is to achieve the sender's personal goal, while in Eastern culture, in addition to sending and receiving messages simultaneously, communicators take their relationship into account.The process of communication has nine components: sender/source, message, encoding, channel, receiver, decoding, feedback, noise and context. The sender encodes a message (information that the sender wants to share with other people) by putting it into symbols (usually words or nonverbal gestures) and then sending it through a channel. A channel can be printed media such as magazines and newspapers; electronic media such as television, radio, and the Internet; or sounds traveling through the air when two people speak face to face. Sometimes, it is difficult for the message to reach the receiver. The difficulty is due to "noise". When receivers get the message, they must "decode" or try to understand it. For example, if the sender encodes a message using English, the receiver must use their knowledge of English language to understand it. Often, the sender pays attention to the feedbackof the receiver. The communication takes place within a setting or situation called context.Any communication process demonstrates several characteristics, that is, dynamic, systematic, symbolic, irreversible, transactional, self-reflective and contextual.When communicating with people from different cultures, it is important to remember that culture and communication are strongly connected. Culture is a code we learn and share, and learning and sharing require communication.Intercultural communication refers to communication between people whose cultural perception and symbol system are distinct enough to alter the communication event. Intercultural communication as a term was first used in 1959 by Edward T. Hall—an American anthropologist. Intercultural communication includes international communication, interracial communication, interethnic commurucat10n and intracultural communication.Chapter 4 barriersEmotional problems as barriers1.anxiety and uncertainty (definition/strategies to overcome)2.assuming similarity instead of difference 假想相同点多于不同点Attitudinal problems as barriers1.ethnocentrism 种族或民族中心主义(defined/various forms)2.stereotyping(definition/categories)3.prejudice4.racism5.reasons for the persistence of ethnocentrism, stereotyping, prejudice and racism(socialization 社交化/social benefits/economic benefits/psychologicalbenefits)Translation problems as language barriersck of vocabulary equivalenceck of idiomatic equivalenceck of grammatical-syntactical equivalenceck of experiential equivalence 经验ck of conceptual equivalence 概念SummaryThere are several barriers to intercultural communication—anxiety and uncertainty,assuming similarity instead of difference, ethnocentrism, stereotyping, prejudice, racism and translation problems.Anxiety and uncertainty, as well as assuming similarity instead of difference belong to the emotional problems.Anxiety occurs because of not knowing what one is expected to do, and focusing on that feeling and not being totally present in the communication transaction. Anxiety may also affect your ability to communicate your ideas to others, for you pay too much attention to your uncomfortable feelings. Uncertainty refers to our cognitive inability to explain our own or other's feelings and behaviors in interactions because of an ambiguous situation that evokes anxiety.Assuming similarity instead of difference is a natural thing to do if you do not have any information about a culture. It refers to the idea that people coming from another culture are more similar to you than they actually are or that another person's situation is more similar to yours than it in fact is. Assuming that a culture is similar to your own can cause you to ignore important differences This assumption always leads to disrupted communication and even conflict.Ethnocentrism, stereotyping, prejudice and racism belong to the attitudinal problemsEthnocentrism is negatively judging another culture by your own culture's standards. To make ethnocentric judgments is to believe that the ways of your own culture are better than those of others.Stereotyping is used to refer to negative or positive judgments made about individuals based on any observable or believed group membership. It assumes that a person has certain qualities (good or bad) just because the person is a member of a specific group.Prejudice refers to the irrational dislike, suspicion or hatred of a particular group, race, religion, or sexual orientation. Prejudiced attitudes can take many forms.A specific kind of prejudice, racism refers to any policy, practice, belief, or attitude that attributes characteristics or status to individuals based on their race. Racism involves not only prejudice, but also the exercise of power over individuals based on their race.Ethnocentrism, stereotyping, prejudice, racism continue to exist because of socialization and the apparent social, economic, and psychological benefits that come from it.Due to language differences and cultural differences, translation can become a barrier to intercultural communication.Five elements that typically cause problems in translation are the lack of equivalences in vocabulary, idioms, grammar and syntax, experiences, and concepts.Chapter 5 verbal communicationSignificance of verbal communication"Verbal" means "consisting of words". Language, spoken or written, is a means of verbal communication. Therefore, verbal intercultural communication happens when people from different cultural backgrounds communicate with each other by using language.Language and culturenguage as a reflection of the environmentnguage as a reflection of values3.the meaning of wordsVerbal communication styles1.direct and indirect styles2.self-enhancement and self-effacement styles 宣扬和谦逊3.elaborate, exacting and succinct styles 详尽的，确切的，简洁的4.personal and contextual styles 不同的称呼方式根据场合和地位5.instrumental and affective styles 理性与感性Language diversity1.dialects and sociolects 方言和社会方言2.pidgin and lingua franca洋泾浜语（汉语中夹杂外语）,混合语（母语不互通）3.taboo and euphemism 禁用语委婉语4.jargon 行话Cultural influence on written communication1.direct plan2.indirect planSummaryVerbal intercultural communication happens when people from different cultural backgrounds communicate with each other by using language.It is agreed that language helps in communicating with people from different backgrounds. However, people may be less aware that cultural literacy is necessary in order to understand the language being used. Words in themselves do not carry the meaning. The meaning comes out of the context. Although people use the dictionary to explain one language with another language, words of differentlanguages don't mean the same thing because of the cultural influence on word meaning.There are mainly five verbal communication styles introduced in this chapter: direct / indirect; self-enhancement / self-effacement; elaborate / exacting / succinct; personal / contextual; and instrumental / affective.Language is a cultural phenomenon which is used to express different uses and to communicate different meanings. Language varies according to the communicative uses but also according to the users. In fact, users of the same language in a sense all speak differently and the kind of language each of them chooses to use is in part determined by their cultural background.In short, some language variations result from the language user, that is, his or her geographical origin (dialect), or his or her social condition (sociolect). However, some language variations result from the circumstances of communication, such as pidgin, Lingua Franca, jargon, taboo and euphemism. Dialect refers to geographical variation, while sociolect refers to variation in terms of social class or style. Pidgin refers to a mixed language that is used for trading purposes, while Lingua Franca refers to a specific language that is used as an international means of communication. Taboo refers to expressions that are considered impolite, while euphemism refers to polite expressions used to soften the offensive and disturbing language. Jargon refers to aspecial or technical vocabulary that is developed for professional purposes within professional groups like medicine or law.Furthermore, verbal communication involves both oral and written forms. Written communication is especially important in intercultural business communication. As the modem technological renovation (e-mail and ecommerce) calls for the written communication in business, businessmen should be more conscious about the written communication because mistakes made inwritten form are more serious and permanent.Cultural patterns influence not only oral communication but also written communication. Cultural impact on discourse patterns is to be classified into two categories: direct plan and indirect plan. In direct plans, clarity and conciseness are essential to a successful business writing style. The indirect plan has other priorities than the quick delivery of ideas, such as nurturing a relationship or developing some other context for the message. Direct plan is favored by results- oriented cultures Indirect plan is favored by relationship-oriented culture.Chapter 6 nonverbalSignificance of nonverbal communication1.nonverbal behavior accounts for much of the meaning we get from conversations.2.nonverbal behavior is significant because it spontaneou sly<D reflects thesubconsciousness.3.Nonverbal communication is significant is that we cannot avoid communicating. Definition and functions of nonverbal communication1.definition of nonverbal communication2.functions of nonverbal communication （repeating 重复/complementing 补充/substituting 代替/regulating/contradicting 反对）Paralanguage and silence1.paralanguage副语言（语音语调）2.silenceTime and space1.chronemics 时间行为学的2.proxemics 人际距离学（fixed features of space/semifixed features ofspace/personal space包括四种情况下的不同距离）Other categories of nonverbal communication1.oculesics 目光语2.olfactics 嗅觉3.haptics 触觉4.kinesics 人体动作学（gestures/posture/facial expressions/chromatics 色彩/attire 打扮）SummaryWhen we learn to communicate, we learn not only language but also various ways of communicating. Communicators use both verbal and nonverbal codes to communicate, listeners expect to receive both kinds of messages during a conversation. If a speaker uses nonverbal codes poorly or inappropriately, a listener may consider the person a poor speaker. However, misunderstandings may occur when the speakers and listeners are from different cultures and do not share the same nonverbal codes.In brief, the messages sent without using words are called nonverbal communication. Nonverbal communication involves those nonverbal stimuli in a communication setting that are generated by the sender and his or her use of the environment—these have potential message value for both the sender and receiver.Nonverbal communication codes or symbols or stimuli in a communicating setting can be divided into different categories: paralanguage, silence, proxemics,chronemics, oculesics, olfactics, haptics, kinesics, chromatics and attire.Paralanguage is the set of audible sounds that accompany oral language to augment its meaning When the German poet Klopstock wrote "The tones of human voices are mightier than strings or brass to move the soul", he meant that sounds we generate often communicate more than the words that they produce. We have the experience of watching foreign movies: if we don't know the language they speak and there are no subtitles, we can still infer when performers are expressing anger, sorrow, joy, or any other emotions.Silence cues affect interpersonal communication by providing an interval in an ongoing interaction during which the participants have time to think, check or suppress an emotion, encode a lengthy response, or inaugurate another line of thought.Chronemics is the study of how people perceive and use time. People have different attitudes toward punctuality because they have different time orientations. People from monochronic cultures emphasize schedules, while people from polychronic cultures stress involvement of people and the completion of tasks as opposed to a strict adherence to schedules.Proxemics refers to the study of spatial relations. Cultures vary in such things as how living space is arranged and the distance between people in interaction.Oculesics refers to the study of communications sent by the eyes. Eyes play a central role in impression management. When people say that eyes talk, they mean that eyes convey messages. Although eye contact is a very important way of communication, direct eye-to-eye contact is not a custom throughout the world.Olfactics refers to the study of communication via smell. Americans feel uncomfortable with natural smells, so they spend millions of dollars to make themselves smell "good". However, many cultures regard natural smells as normal. Most 心abs perceive a person's smell as an extension of the person.Haptics or touch refers to communication through the use of bodily contact. There are different behavioral patterns regarding touch. We learn the rules, as we move from infancy into childhood. The wrong behavior of touching in strange cultures can create uncertainty and even ill feeling.Kinesics refers to gestures, facial expressions, eye contact, body position, body movement, and forms of greeting and their relations to communication. Although any part of the body can be used for communicating nonverbally, face, hands, and armsare the primary 灼nesic channels through which nonverbal messages are sent.Chromatics refers to the study of color in reference to people's perceptions, behaviors, and impressions of others. The same color may be interpreted differently in different cultures. The wrong color of your clothes may make people dislike you, or even hate you. It is quite important to watch what color is appropriate in certain settings, when you are in a foreign countryAttire refers to clothing and physical appearance. It also serves as nonverbal symbols. We often identify a person's culture by his or her physical appearance and dress. Communication with others is often perceived by visual observations of his or her physical appearance.Chapter 7 cultural patternsDefining cultural patterns1.ways of thinking2.ways of actingComponents of cultural patterns 组成1.beliefs 信仰2.values 价值观3.norms 行为准则4.social practices 社会行为Culture theory1.high-context culture高语境文化（很多信息在环境中是可见的，没有必要用语言过多描述）2.low-context culture (语言作为主要传递信息的方式)3.problems posed (高语境的会嫌弃低语境的人说的太多，给予了太多不需要的信息)Value orientation1.human nature orientation2.person-nature orientation(mastery-over-nature view/harmony-with-natureview/subjugation-to-nature view)3.time orientation(value-past/value-present/value-future)4.activity orientation(value-doing/value-being/value-being-in-becoming)5.relational orientationCultural variability1.individualism and collectivism 独立的集中的2.uncertainty avoidance3.power distance4.masculinity and femininity 男权主义女权主义SummaryAlthough individuals, even in the same culture, tend to have different value patterns, there are overall values shaped by one's culture which are shared by the members of the group. Understanding a culture's value pattern is of great significance in terms of understanding their behaviorsShared beliefs, values, norms, and social practices that are stable over time andthat lead to roughly similar behaviors across similar situations are known as cultural patterns.A belief is an idea that people assume to be true about the world.Values involve what a culture regards as good or bad, right or wrong, fair or unfair, just or unjust, beautiful or ugly, clean or dirty, valuable or worthless, appropriate or inappropriate, and kind or cruel.Norms are the socially shared expectations of appropriate behaviors.Social practices are the predictable behavior patterns that members of a culture typically follow.Context is defined as the information that surrounds an event; it is inextricably boundup with the meaning of the event. Edward T. Hall introduced the high context communication and low context communication. A high context (HC) communication or message is one in which most of the information is already in the person, while very little is in the coded, explicitly transmitted part of the message. A low context (LC) communication is just the opposite; i.e., the mass of the information is vested in the explicit code. It is verbalized.Kluckhohn and Strodtbeck's Value Orientations are based on: human nature, person-nature interface, time, activity and human relationships. These five aspects define group cultures according to different categories:A s for human-nature orientation, cultures could be divided into six groups: (1) Humans are evil but changeable; (2) Humans are evil and unchangeable; (3)Humans are neutral with respect to good and evil; (4) Humans are a mixture of good and evil; (5) Humans are good but changeable; (6) Humans are good and unchangeable.The person-nature orientation consists of three categories: (1) Mastery over nature;(2) Harmony with nature; (3) Subjugation to nature.As far as time orientation is concerned, cultures may belong to (1) The past orientation; (2) The present orientation; (3) The future orientation.The activity orientation involves three groups: (1) The d, omg onentat10n; (2) The being orientation; (3) The being-in-becoming orientation.Geert Hofstede has identified four value dimensions that have a significant impact on behavior in all cultures. These dimensions are individualism and collectivism, uncertainty avoidance, power distance, and masculinity and femininity.Individualistic cultures give more importance to individuals' needs when they do things such as setting goals.Collectivism is characterized by a rigid social framework that distinguishes between in-groups and out-groups.Uncertainty avoidance deals with the degree to which members of a culture try to avoid uncertainty.Power distance is "the extent to which the less powerful members of institutions and organizations accept that power is distributed unequally". That is to say, how equal or unequal .the people in a particular culture think people should be.The major differentiation between masculine and feminine cultures is how gender roles are distributed in cultures.Those dimensions offer certain measurements for researchers to study a specificculture or do comparative research work from an intercultural perspective.Chapter 8 cultural influence on contextsThe business context1.culture influence on business context2.management不同国家方式不同3.business etiquette norms 商务礼仪(appointment seeking/the date forbusiness/greeting behavior/gift giving)The educational context1.culture influence on the educational context2.role behaviors of students and teachers3.classroom participation4.turn taking说话的方式时间和行为The health care context1.culture influence on the health care context2.family and gender roles in the health care context3.conversational structures and languageSummaryMeaning in communication is basically decided by context. Communication is notdevoid of external influence: all human interaction is influenced to some degree by the social, physical, and cultural settings in which it occurs. This is known as the communication context. Context may consist of the social, political, and historical structuresin which the communication occurs. Communication in three areas is most influenced by context: business, education and health care.In the business field, management has become a crucial issue and the managing styles vary from culture to culture. These differences are apt to cause troubles for intercultural communication. In add 山on to management, many concrete business practices such as appointment seeking, greeting, gift giving and negotiation are also posing problems for the business interaction. People need to understand and practice the rules in intercultural business context to be competent communicators.The educational context is another significant area where intercultural communication frequently occurs. All participants in the educational context—teachers, students, parents, school administrators, and other staff—bring their cultures' beliefs, values, norms, and social practices with them. All of these can influence behaviors on how students and teachers relate to each other in the classroom.。

跨文化交际基础知识【复习指南】这部分内容主要涉及跨文化交际的基本理论及较为常见的日常交际礼仪，在选择题、填空题、判断题中所占比例较少，但与案例分析部分紧密结合；建议考生复习此块内容时，注意相关理论概念在实际案例中的运用。

考生可重点看胡文仲《跨文化交际学》或吴为善的《跨文化概论》，这两本书对于跨文化交际的基本概念、基础理论等都有全面介绍。

【知识点归纳】1.重点概念：（1）文化：culture，涉及内容十分广泛，不同研究者有不同定义。

广义文化：指人类社会实践过程中所获得的物质、精神的生产能力和创造的物质、精神财富的总和。

狭义文化：精神生产能力和精神产品，包括一切社会意识形式；自然科学、技术科学、社会意识形式。

英国人类学家泰勒1871年在《原始文化》中提到的定义影响很大。

总的来说，文化是人类社会创造的财富，包括食物、器具，也包括信念、价值观、习俗、知识。

可分为物质文化、制度文化和观念文化。

其特性是：人类独有；来自后天习得；大部分存在于人的潜意识；是行动的指南；动态，与一定历史时期相联系。

（2）交际：就是人与人之间的往来交际活动，文化在交际中得到发展与传播。

跨文化交际中的交际主要指人际间通过语言等交际工具进行的直接或间接的信息交流和沟通活动。

（3）编码与解码交际是一个编码和解码的过程；编码是把思想、感情、意识等编成语码的过程，解码是对外界接受的符号或信息赋予意义或进行解释的过程。

（4）言语交际与非言语交际言语交际是指使用语言作为交际媒介；非言语交际是指使用除语言以外的交际工具作为交际媒介，例如：文字、盲文、手语、手势、旗语、号语等。

（5）跨文化交际广义：具有不同文化背景的人们之间进行的交际往来或信息传播与沟通活动。

狭义：在特定的交际情景中，具有不同的文化背景的交际者使用同一种语言进行的口语交际。

影响跨文化交际的主要因素：民族的历史与传统、宗教思想、价值观念、社会组织形式、风俗习惯、政治制度、社会发展阶段；阶层、职业、年龄、性别等方面。

CatalogueChapter 1 (2)Chapter 2 (5)Chapter 3 (6)Chapter 4 (8)Chapter 5 (9)Chapter 6 (11)Chapter 7 (12)Chapter 8 (15)Chapter 9 (16)Chapter 11．Culture ：➢Anthropological（人类学）：It consists of patterns, explicit（含蓄的）and implicit（明晰的）, of and for behavior acquired and transmitted（传承的）by symbols, constituting（组成）the distinctive achievement of human groups, including their embodiments in artifacts（工艺品）; the essential core（核心）of culture consists of traditional ideas and especially their attached（关联的）values.”➢Psychological（心理学）：Culture is the collective programming of the mind whichdistinguishes the members of one category of people from another.➢Sociological（社会学）：Culture is defined as a pattern of learned, group-related perception —including both verbal and nonverbal language attitudes, values, belief system, disbeliefsystems, and behavior.Culture pervades(遍及) all these areas：arts and artifacts, beliefs, behaviors, ceremonies, concept of self, customs, ideas and thought patterns, ideals, knowledge, laws, language,manners, morals, myths and legends, religion, rituals(仪式), social institutions(社会机构), tools, and values. Culture is the total sum of human society and its meanings.➢Intercultural（知性）:Culture is a system of shared beliefs, values, customs, behaviors and artifacts that are transmitted from generation to generation through learning.➢Summary：We define culture as “the deposit of knowledge, experience, beliefs, values, actions, attitudes, hierarchies, religions, notions of time, roles, spatial relations, concepts of the universe, and artifacts acquired by a group of people in the course of generations throughindividual and group striving.2．Visible Culture: According to The Concise Oxford Dictionary, culture is “the arts and other manifestations of human intellectual achievement regarded collectively”.3．Invisible Culture:4．The nature of Culture(文化属性):a)C ulture is like an iceberg.(参见9,10)b)C ulture is our software.c)C ulture is like the water a fish swims in：The fish takes the water for granted because itis totally surrounded by the water that it really cannot imagine another environment. Thesame is true for us. Our culture is so much a part of who we are and what the world is like for us that we do not notice it. We take it for granted.d)C ulture is the grammar of our behavior: In order to behave appropriately(合适地) in anysociety, people need to know the culture. It includes all the rules that make actionsmeaningful to the people around them.5．Characteristic of Culture ：a)C ulture is learned(习得的)：We learn our culture: ①through proverbs(谚语)②from folklore(民间故事)③through art④mass media(大众传媒).b)C ulture is dynamic(动态的):Four major aspects account for the change of cultures: ①technological invention②disaster: include natural and human calamities(灾难)③culturecontact(文化接触)④environment factors(环境因素).c)C ulture is pervasive(普遍的)：Like the air we breathe, culture penetrates(渗透) into everyaspect of our life and influences the way we think, the way we talk, and the way we behave.d)C ulture is integrated(综合的)：Culture functions as(起到作用) an integrated whole and it issystemic. You touch a culture in one place and everything else is affected.e)C ulture is adaptive(具有适应性的)：History abounds(富于) with examples of how cultureshave changed because of laws, natural disasters, wars, or other calamities.6．Cultural Identity(文化身份)：Cultural identity refers to one’s sense of belonging to a particular culture or ethnic(种族的；民族的) group.7．Formation of Cultural Identitya)Unexamined Cultural Identity (文化身份不确定阶段):take for granted;little interest;lack anawareness of.b)Cultural Identity Search(找寻文化身份阶段):c)Cultural Identity Achievement(习得文化身份阶段):8．Subculture(亚文化):➢It refers to a culture that exists within dominant culture(主流文化), and is often based on economic or social class, ethnicity, race, or geographic region.➢Subcultures refer to different social communities that share race, or ethnic background, or profession, or gender, or age, or sexual preference.➢A subculture resembles(类似，像) a culture in that it usually encompasses(包含) a relatively large number of people and represents(代表) the accumulation(积累) of generations ofhuman striving. However, subcultures have some important differences: they exist withindominant cultures(主流文化) and are often based on economic or social class, ethnicity, race, or geographic region.9．Co-culture(共文化): No one culture is superior to other co-exiting cultures. It refers to groups or social communities exhibiting communication characteristics, perceptions, values, beliefs, and practices that are significantly different enough to distinguish them from the other groups, communities, and the dominant culture.10．Subgroup(亚群体):It does not involve the same large number of people and is not necessarily thought of as accumulating values and patterns of behavior over generations in the same way as cultures do. Subgroups can be as small as a few people or as large as a major religion.11．Characteristics of Subgroups:a)“Deviant” label: It simply means differing from the cultural norm, such as vegetarians in ameat-eating society.b)T emporality: Members may participate for a time and later become inactive or separate from italtogether.c)“Wanna-be” behavior:An individual who imitates the behavior of a group he or she desires tobelong to.Chapter 2ponents of Communication(交际要素):a)Sender/Source (信息源): It is the person who transmits a message.b)Message: It is any signal that triggers(引发，引起) the response of a receiver.c)Encoding(编码): Encoding refers to the activity during which the sender must choosecertain words or nonverbal methods to send an intentional(故意的，计划的) message.d)Channel /Medium: It is the method used to deliver a message.e)Receiver: It is any person who notices and gives some meaning to a message.f)Decoding(解码): It is the activity during which the receiver attaches meaning to thewords or symbols he/she has received.g)Feedback (反馈): The response of a receiver to a sender’s message.h)Noise：is anything that distorts（interfere干扰）the message, including externalnoise(外界干扰)，physiological noise(生理干扰) ,psychological noise(心理干扰) andsemantic noise(语义干扰). Noise is inevitable(必然的，不可避免的).i)Context(语境): The setting or situation within which communication takes place.2.Intercultural communication(跨文化交际): It is the communication between people ofdifferent cultural backgrounds whose cultural perceptions and symbol systems are distinctenough to alter the communication events.3.Intracultural communication(文化内交际): It is defined as communication between oramong members of the same culture.4.Interpersonal communication(人际交流): It is form of communication that involves a smallnumber of individuals who are interacting(交流) exclusively(专有地)with one another andwho therefore have the ability to adapt their messages specifically for those others and to obtain immediate interpretations(解释) from them .5.International communication(国际交流): it takes place between nations and governmentsrather than individuals; it is quite formal and ritualized(仪式化的).6.Interracial communication(跨种族交际): It occurs when the sender and the receiverexchanging messages are from different races.7.Interethnic communication(跨民族交际): It refers to communication between people of thesame race but different ethnic backgrounds.8.Interregional communication(跨地域交际): This term refers to the exchange of messagesbetween members of the dominant culture within a country.These are members of a culture who share common messages and experiences over a long period of time. However, they live in different regions of the same country.Chapter 31.Sensation(感觉):It is the neurological(神经学上的) process by which people become aware oftheir environment.2.Perceiving:a)Perception(知觉)：I t is the process by which we become aware of objects, events, andespecially people and their behavior through our various senses and involves higher-order cognition(认知) in the interpretation(解释) of the sensory information.（知觉是一种人们通过各种感觉来觉察事物、事件、人和人的行为的过程。

Chapter 1 CultureI.定义Culture(from intellectual perspective):从知性角度定义文化：作为整体的人类智力成就的艺术和其他表现Culture(from anthropologic perspective)：从人类学角度定义文化：文化有清晰和模糊的行为模式构成，这些模式通过符号获得并传播，这些符号有人类群体的特别成就构成，包括具体的人工制品。

文化的基本核心由传统思想和与其相关的价值观构成。

Culture(from psychological perspective) : 从心理学角度定义文化：文化是使一个人类群体成员区别于其他人类群体的思维的总体规划。

Culture(from sociological perspective):从社会学角度定义文化：文化是一种可习得的，基于群体的认知模式——包括言语与非言语符号，态度，价值观，信仰和非信仰系统以及行为。

Culture(from intercultural communication perspective):从跨文化交际学角度定义文化：文化是个人和群体在种族发展过程中所获得的知识，经验，信仰，价值观，行为，态度，阶级，宗教，时间观，角色，空间观和艺术品的集合。

Culture Identity: 文化身份：认为自己归属于某一文化或民族群体的感觉。

Subculture亚文化：指存在于主流文化中的文化，其划分通常基于经济地位，社会阶层，民族，种族或地理区域。

Co-culture 共文化——指具有独特的交际特征，感知特点，价值观，信仰和行为，区别于其他群体，社团以及主流文化的群体或社团。

Subgroup 亚群体——相对于亚文化和共文化群体，亚群体通常规模不大，也不一定有文化群体时代相传积累的价值观念和行为模式。

Chapter 2 Communication and Intercultural Communication1. Sender/Source信息发出者/信息源：指传递信息的人2. Message信息：只引起信息接受者反应的任何信号。

跨文化交际名词解释跨文化交际指的是在不同文化背景下进行的交流和互动。

在全球化的背景下，跨文化交际变得越来越重要，因为不同国家和文化之间的交流和合作已经成为现实。

以下是几个与跨文化交际相关的重要名词解释。

1. 文化冲突（Cultural Conflict）：指在不同文化间发生的摩擦或冲突。

文化冲突可能源于不同的价值观、信仰、惯例、行为方式等。

通过跨文化交际，人们可以更好地理解和尊重他人的文化差异，减少文化冲突的发生。

2. 文化智商（Cultural Intelligence）：指人们在跨文化环境中有效运用跨文化知识、技巧和能力的能力。

高文化智商的个体能够适应和应对不同文化之间的差异，从而更好地与其他人进行有效的跨文化交际。

3. 冷冻音（Frozen Accent）：指在学习第二语言时，母语的语音习惯会影响人们发音的现象。

冷冻音是一种跨文化交际的障碍，会导致人们的发音不准确，难以被他人理解。

4. 文化微观描绘（Culture Micro-Mapping）：研究人们在跨文化交际中特定情境下的行为和交际方式的方法。

文化微观描绘通过分析人们的行为习惯、价值观念、非语言交际等方面的差异，帮助人们更好地理解不同文化之间的交际模式。

5. 柔性文化 (Flexible Culture)：柔性文化强调对不同文化之间的差异保持开放和灵活的态度。

在跨文化交际中，柔性文化的人们能够适应和接纳不同文化的观念和行为方式，与他人进行有效沟通和合作。

6. 文化同化（Cultural Assimilation）：指在跨文化交际中，个体为了更好地适应和融入特定文化，逐渐接受并遵从目标文化的价值观、行为方式和社会规范的过程。

文化同化是跨文化交际中一个重要的适应策略。

7. 语言障碍（Language Barrier）：指由于语言差异导致的交际障碍。

不同的语言系统和语言表达方式可能使人们难以理解和沟通。

在跨文化交际中，克服语言障碍是一个重要的挑战，可以通过学习对方语言和使用辅助工具等方式解决。

Unit 2 Culture and Communication(1)Culture (from intercultural communication perspective) 从跨文化交际学角度定义文化：文化是个人和群体在种族发展过程中所获得的知识，经验，信仰，价值观，行为，态度，阶级，宗教，时间观，角色，空间观和艺术品的集合。

(2)Maslow’s Hierarchy of Needs (Five elements)(2) Culture Identity文化身份：认为自己归属于某一文化或民族群体的感觉。

(3) Subculture亚文化：指存在于主流文化中的文化，其划分通常基于经济地位，社会阶层，民族，种族或地理区域。

1. Sender/Source信息发出者/信息源：指传递信息的人2. Message信息：只引起信息接受者反应的任何信号。

3.Encoding: 编码：之信息发出者选择言语或用非言语的方式发出有目的的信息的行为。

4. Channel/Medium渠道/媒介：只发送信息的方法5. Receiver:信息接受者：指注意到信息并且赋予信息某些含义的人6. Decoding: 解码：指信息接受者赋予其受到的言语或符号信息意义的行为。

7. Feedback: 反馈“ 指信息接受者对信息源信息所作出的反应。

8. Noise: 干扰：指妨碍信息交流的各种因素。

包括外界干扰，生理干扰，心理干扰和语义干扰。

(12) external noise(13) internal noiseUnit 3 Cultural Diversity(1)Context (from the perspective of culture)语境，指交际发生的环境，包括自然语境，社会语境和人际语境。

/语境是指事件发生时周围的信息，对事件的解读具有重要参考价值。

(2)High Context Communication: 高语境交际是指在交际过程中大部分的信息靠交际人本身传递，只有少量信息被明确地用语言的形式传递。