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世纪商务英语——外贸函电课件unit(1)

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国际商务英语函电课件ppt

国际商务英语函电课件ppt

火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去
火灾袭来时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿时要迅速疏散逃生，不可蜂 拥而出 或留恋 财物， 要当机 立断， 披上浸 湿的衣 服或裹 上湿毛 毯、湿 被褥勇 敢地冲 出去

外贸英语函电教程Unit 1 Establishing Business Relations

外贸英语函电教程Unit 1 Establishing Business Relations
s
01 How to find the customers?
02 How to impress the customers? How to write an email to establish
03 business relations?
04 Language practice
products.
Focus on your unique selling points (USP) to impress Tip 7 your clients.
Activity 1 How to find the customers?
( ) a. I won’t bother to contact those customers who do not
Tip 5 Remember the KISS principle—keep it short and simple.
Activity 1 How to find the customers?
(√) a. I keep good records of all the potential customers to
Keep good records of all the potential clients whom Tip 6 you have contacted. Form a habit of making record of
your work, which increases your work efficiency.
Activity 1 How to find the customers?
Suppose you work for Dongguan Sun Industrial Co., Ltd. which mainly manufactures waterproof materials. You are required to find some new customers in the United States. What do you plan to do in order to find the contact information of potential customers? Tell your partner your ideas and agree on a list of possible ways of finding customers.

世纪商务英语外贸函电课件

世纪商务英语外贸函电课件

世纪商务英语外贸函电课件Subject: Business English Correspondence forInternational TradeDear [Recipient's Name],I hope this message finds you in high spirits. I am writing to introduce our latest Business English Correspondence course, specifically tailored for professionals in the international trade sector. Our comprehensive curriculum is designed to enhance your communication skills, ensuring that you are equipped with the necessary tools to excel in the global marketplace.Our course covers a wide range of topics, including:1. Effective Communication Strategies: Learn how to convey your message clearly and professionally, leaving a lasting impression on your international clients.2. Negotiation Techniques: Master the art of negotiation with our expert guidance, ensuring that you secure the best deals for your business.3. Cultural Sensitivity: Understand cultural nuances to build strong, lasting relationships with partners from diverse backgrounds.4. Technical Writing: Improve your ability to write contracts, proposals, and reports that are both persuasive and error-free.5. Presentation Skills: Deliver impactful presentations that resonate with your audience, whether it's in person or virtual.6. Etiquette and Protocol: Navigate international business etiquette with confidence, avoiding common pitfalls that can hinder business relationships.Our instructors are seasoned professionals with extensive experience in international trade, ensuring that our training is both practical and relevant. We utilize a blend of interactive workshops, real-world case studies, and one-on-one coaching to provide a personalized learning experience.Enrollment for our next session is now open, and we would be delighted to have you join us. To secure your spot, please visit our website at [Course Website] or contact our enrollment team at [Contact Number].We look forward to helping you elevate your business English skills to the next level.Warm regards,[Your Name][Your Position][Your Company][Contact Information]。

世纪商务英语——外贸函电课件unit

世纪商务英语——外贸函电课件unit

4
h LOGO
Part One
3. Firm Offer and Non-firm Offer
(1) A firm offer is a promise to sell at a stated price and condition within a stated period of time (a certain time limit). It usually contains such expressions as “for acceptance within... days”, “firm offer”, “be valid before...”, etc. The firm offer creates a power of acceptance permitting the offeree by accepting the offer to transform the offeror’s promise into a contractual obligation. Thus, once it has been accepted it cannot be withdrawn.
(2) A quotation is not an “offer” in the legal sense. A quotation is merely a notice of the price of certain goods at which the sellers are willing to sell. It is not legally binding as a firm offer if the sellers later decide not to sell. The price is subject to change without previous notice. However, if a quotation is made together with all necessary terms and conditions of sales, it amounts to an offer. So, these two words are sometimes confusing in use.

世纪商务英语 函电与单证unit 1

世纪商务英语 函电与单证unit 1

e.g. 如你方价格有竞争力，我方将向你方订购手套。
If your prices are competitive, we shall be pleased to place an
order with you for gloves.
现向你方订购100匹印花细布。
We are placing an order with you for 100 pieces of printed
1. in the hope that
希望
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《外贸函电unit》课件

《外贸函电unit》课件
• 对话框处理：如何处理双方对话中可能出现的不同问题和观点。 • 方式和方式条款的处理：解释和确定合同中各种方式和方式条款的具体含义和责任。 • 付款及运输项的处理：详细说明支付款项和货物运输方面的要求和约定。
第五部分：外贸函电实战演练
学生自选具体某类外贸函电进行演练，以提升实际应用和写作技巧。
第六部分：总结与反思
3. 订单信
订单信用于向供应商下发订单 并确认产品的订购细节，包括 数量、价格和交货要求。
4. 货款催收信
货款催收信是由卖方向买方发送的提醒付款的函电， 内容包括未支付款项的明确要求和相关时间安排。
5. 投诉信
投诉信是客户向供应商表达不满或投诉问题的函电， 包括具体的问题描述和期望的解决方案。
第四部分：外贸函电常见问题解析
通过本课程的学习，学员将了解外贸函电的重要性和写作规范。总结学习收获，并制定未来的学习规划。
外贸函电的写作需要遵循一定的规范，包括信头和日期的格式、称呼和结尾语的选择、文字排版和格式，以及语言 表达和语气控制。
第三部分：外贸函电的具体类型及写作要点
ห้องสมุดไป่ตู้
1. 询盘信
询盘信是向供应商询问产品价 格、质量、交货期等相关信息 的函电。关键要素包括详细的 产品描述和明确的询问。
2. 报价信
报价信是供应商回复询盘信的 函电，其中包含详细的产品报 价和相关的交货条件。
《外贸函电unit》PPT课 件
此PPT课件将全面介绍外贸函电的概念、重要性以及写作规范。通过丰富的内 容和图像，提供易于理解的学习体验。
第一部分：介绍外贸函电的概 念和重要性
外贸函电是指通过书面形式进行的跨国贸易沟通工具。它分为不同的类型， 每种类型都在国际贸易中发挥重要作用。

世纪商务英语外贸英语实务整套课件完整版PPT教学教程最全电子讲义教案(最新)

世纪商务英语外贸英语实务整套课件完整版PPT教学教程最全电子讲义教案(最新)

Part 2 Reading
Reasons for International Trade
Chinese
Patterns of Demand Patterns of demand may also differ among countries. For example, if people in Country A like beef more than lamb, and people in Country B like lamb more than beef, then it will benefit both countries to produce beef and lamb and to export the one they like less in return for the one they like more. This kind of trade is mainly based on different consumption preferences. Economies of Scale Trade may occur because of economies of scale, that is, the cost advantages of large-scale production. Economy of scale is achieved through a larger order book and better utilization of company resources. For example, Country A and Country B may have the same capability in producing cars and computers, but the cost for the production of them will decrease if the goods are produced on a large scale. Both countries may find it advantageous if each were to specialize completely in the production of one and import the other. Innovation or Variety of Styles Even though one country produces enough cars at reasonable costs to meet its own demand and even to export some, it may still import cars from other countries for innovation or variety of sblems in International Trade

实用商务英语函电课件Unit 1

实用商务英语函电课件Unit 1

An introduction to the course
• 商务英语函电课是一门融国际贸易实务与英语为 一体的大专院校高年级英语课，既要讲授对外贸 易业务各个环节的知识，又要训练、培养能够磋 商业务，又能撰写函电的外贸人才。
An introduction to the course
Through lecturing on writing styles of business letters as well as business terms and different expressions, and practicing business steps involved in the foreign trade, this course is designed to train and improve students’ working capability in the foreign trade by helping them have a good command of basic foreign trade terms and upgrade skills of applying expressions commonly used in the international business line.
5. to know how to make payment, and know how to use flexible payment methods, how to view or examine letters of credit to avoid mistakes;
6. to be able to lodge a claim against the other party or settle a claim courteously/politely;

unit 1 世纪商务英语 外贸函电

unit 1 世纪商务英语 外贸函电
wwwthemegallerycomunit1unit1fundamentalsofmodernbusinessletterwritingfundamentalsofmodernbusinessletterwriting现代商务函电写作的基本知识现代商务函电写作的基本知识世纪商务英语外贸函电logo1thebasicrequirementsofbusinessletterwritingthebasicpartsofbusinesslettersthebasiclayoutformatofbusinessletters?partone?parttwo?partthreecontentscontentslogowwwthemegallerycom2addressingenvelopespracticaltraining?partfour?partfivepartonepartonethepurposesofcommunicationa
LOGO
Part One
3. Clearness/Clarity (清楚) Make sure that your letter is so clear that it cannot be misunderstood. A
point that is ambiguous in a letter will cause trouble to both sides, and further exchange of letters for explanation will become inevitable, thus time will be lost. You must try to express yourself clearly. To achieve this, you should keep in mind the purpose of your letter and use appropriate words in correct sentence structure to fully convey your meaning. When you are sure about what you want to say, say it in plain, simple words. Short, familiar, conversational and straightforward English is what is needed for business letters.

Unit 1Modern Business Letters《外贸英语函电》PPT课件

Unit 1Modern Business Letters《外贸英语函电》PPT课件

E⁃mails.The former is the abbreviation of facsimile，which is
actually an exact copy of a document，a picture or a piece of
writing sent or received by an electronic system using telephone
18.Please send us a copy of your illustrated catalog，quoting your prices FOB Shanghai if possible.Meanwhile，please indicate the time of delivery you usually offer. （6）Yours faithfully， （7） Jameson & Sons Ltd. • S.F.LOVER（Managing Director） （8）Encl.
Text B
The Language of Modern Business Letters
All business letters have two main functions：
A）To ask for and give a reply to an enquiry，offer，order or complaint. B）To keep a record of all the important facts for ready reference.
Text B
The Language of Modern Business Letters
is often long
and complicated.Such letters are liable to confuse the

《国际商务英语函电》课件-unit 1 信函写作1

《国际商务英语函电》课件-unit 1 信函写作1
参考编号在缩行式打印的信函中常放在低于信头一至两 格处，与写信日期同行；在齐头式打印的信函中常臵于 写信日期之上，也可臵于左下角低于署名两行处。
2013-7-26 11
Your ref. : 345SCB/bxc Our ref. : 532ZXY/mzs 注1. 345 为存档编号， SCB为署名人首写字母， bxc为打字员姓名首写字母。 注2. 532 为存档编号，ZXY 为署名人首写字母， mzs 为打字员姓名首写字母。 3）Date (日期) 每封信必须标明日期，日期常写在信头下方2行 处，一般臵于信笺的右上角，但当信函采用全 齐头式时则臵于左上角。
Complimentary Close, Signature
2013-7-26 8
The Structure and Layout of a Letter
1. The Structure of a Letter 英文书信通常有7个部分组成，即信头、日 期、封内地址、称呼、正文、结尾敬语以及 签名。除此之外。还有一些需根据实际需要 而增加的部分，例如参考标号、经办人姓名、 事由标题、认辨记号、附件、抄送以及附言 等，这些部分可能出现在不同类型的信函中。
lesson one basics of business letters
商务信函基础
2013-7-26 1
Learning Objectives
After studying the lesson, you should be able to Know principles of business-letter writing Know parts of a business letter Learn the styles of a business letter Learn some general tips of writing a business letter by studying sample letters

世纪商务英语——外贸函电

世纪商务英语——外贸函电

世纪商务英语外贸函电Unit 1 Fundamentals of Modern Business Letter Writing第一章现代商务函电写作的基本知识Part Five Practical Training1. Arrange the Following in Proper Form as They Should Be Set Out in a Letter.(1) Sender’s Name: Guangzhou International Trading Corp.(2) S ender’s Address: 198 Yueken Road, Tianhe District, Guangzhou, China(3) Sender’s Telephone: 85230000(4) Sender’s Cable Address: 5527GZ(5) Sender’s Telex Address: 3328 gz CN(6) Date: September 15, 2007(7) Receiver’s Name: Standard Oil Company(8) Receiver’s Address: 38 Fifth Avenue, London, U. K.(9) Subject: RefrigeratorsMessage:We thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keeninterest.Basically, there are four acceptable formats for business letters. Students can choose one of the layouts as his/her style. The following is just a sample.Guangzhou International Trading Corp.Address: 198 Yueken Road, Tianhe District, Guangzhou, ChinaTel: 85230000, Cable: 5527GZ, Telex: 3328 gz CNSeptember 15, 2007Standard Oil Company38 Fifth Avenue,London, U. K.Dear Sir or Madam:Subject：RefrigeratorsWe thank you for your letter of September 3, 2007, inquiring for the captioned goods.The enclosed booklet contains details of all our refrigerators and will enable you to make a suitable selection.We look forward to receiving your specific inquiry with keen interest.Yours faithfully,…2. Address an Envelope for the Above Letter.Since we use the Full-block Style for the letter composing, we should also use the Full-block Style for the envelope.。

国际商务函电——完整unit 1 business letter writing

国际商务函电——完整unit 1 business letter writing
Conciseness means saying things in the fewest possible words. To achieve this, try to avoid wordiness or redundancy. Generally speaking, you will gain in conciseness by writing short sentences rather than long ones.
abbreviations and abbreviated phrases 3. There is a close relation between BEC and
international trade
Examples:
in the market for, offer, quotation, order, counteroffer, letter of credit, CIF, FOB, ASAP, P.P.,YL11/11RVD
We will send you the brochure next month.
B. Focus on the positive approach.
Compare:
(positive) We feel sure that you will be entirely satisfied.
(negative) We do not believe you will have cause for dissatisfaction.
(1) Avoid using wordy expressions. For example: Wordy: We wish to acknowledge receipt of your letter… Concise: We appreciate your letter… Wordy: We have begun to export our electronic toys to countries abroad. Concise: We have begun to export our electronic toys.

外贸英语函电unit one

外贸英语函电unit one

• 在商务信函中,很多的习惯用语和表达方式 有很大的借鉴价值,特别是开头用语和结束 用语,值得学生学习和仿效。 • 比如请对方早日答复的常用结束语有:
• We hope to hear from you soon. We look forward to hearing from you. Your prompt reply is eagerly awaited. We should appreciate your early reply. We look forward to your early reply. Please let us have your reply at once.
• 2.体谅Consideration • 体谅的重点在于要注重多站在对方立场上考 虑问题。 “We”- attitude e.g. We allow 2 percent discount for cash payment. “U”-attitude You can get 2 percent discount when you pay cash.
• (2)Please (请放心……)
a.我们会把一切准备好。(that we will get everything ready) b.我们将装运无误。(that we will effect shipment without delay) c.我们会密切合作。(that we will closely cooperate with you) d.我们的产品能在你处打开销路。(that our products will find a good market at your end)
推荐书目和网站
• 一、有用网站： • 1，英语学习 • 1）听力特快 / • 2）外销员考试网 • /wxy/

外贸函电Unit 1 priciples of business letters

外贸函电Unit 1 priciples of business letters
(2)Courtesy （礼貌） a. more than Polite，stems from(来自于） a sincere youattitude . b.sincere,tactful(言行得体的）, thoughtful and appreciative; c.avoid irritating（气愤的）, offensive（攻击的） or belittling（贬低的） statements. d.answer letters promptly
Exercises: Writing a letter
尊敬的先生/小姐，
感谢三月二十八日来信邀请我们公司参加 2003国际商品交易会(International Fair )。 我们乐 于参加并计划展示(display)我们前几年生产的 电子设备(electrical appliances )。李先生 将于四月 二日至七日去你市做具体安排，非常感谢你的 协助。
Return
Examples of correctness
做对外贸易离不开数字。对商业书信中的数字的正确性要特别加以注意，有时 “失之毫厘，差之千里”。甚至引起不同的理解。 （a）“以上”，“以下”，“以前”，“以后”，“从……到……”等的表达法。 $2 or (and) above(over) 二美元和二美元以上 60dozen or (and) up (upward, upwards) 60打和60打以上 2% or (and) more 2%和2%以上 an order for 50 gross or upward 50罗或50罗以上的定单 an order for not less than 50 gross 不少于50罗的定单 5% up to 10% inclusive 5%到10% over 5% up to 10% inclusive 5%以上到10% （b ） from and including today(this date) 从今日起（包括今日） on and from Nov. 10; 从11月10日起 on and after Nov.10; （包括11月10日） as from Nov.10 从毁约之日起 as from the date of the breach （包括毁约之日） up to $40 inclusive; 到40美元 up to the maximum of $40 （包括40美元）止 up to and including Nov.20 到11月20日止 （包括11月 20日） as from the 1st to the 15th of March inclusive; 从3月1日到15日 from the 1st to 15th of March both inclusive （包括1日和15日） during the period beginning on 从3月1日起到3月30日止 March 1 and ending on March 30, 这一期间（包括头尾两天） both dates inclusive.
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Inquiries from regular customers may be very simple in content, in which only the name and/or specifications of the commodity will be mentioned. Other inquiries may include great details such as the name of the commodity, quality, specifications, quantity, terms of price, terms of payment, time of shipment, packing method, etc. required by the buyer so as to enable the seller to make proper offers.
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Part One
3. The Main Contents of a Letter for Inquiry
A general inquiry usually includes the following contents: (1) Telling addressees the source of information and making a brief self-
introduction (2) Indicating the intention of writing the letter, i.e. to ask for a catalogue,
(2) Specific Inquiries: If the importers intend to purchase goods of a certain specification, they may ask the exporter to make an offer or a quotation for specific goods. That is a specific inquiry.
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Part One
1. An Inquiry and Reply (2)
An inquiry received from abroad must be answered fully and promptly. If there is no stock available for the time being, you should acknowledge the inquiry at once, explaining the situation and assuring that you will reply to it once a supply becomes available. If the inquiry is from an old customer, express how much you appreciate it. If it is from a new customer, say you are glad to receive it and express the hope of a future business relationship. In a word, the reply to an inquiry should be prompt and courteous and cover all the information asked for.
▪ Part Four
Sample Letters
▪ Part Five
Practical Training
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h LOGO
Part One
1. An Inquiry and Reply (1)
An inquiry is a request for information on goods. When business people intend to import a product, they send out an inquiry to an exporter. It may ask for a quotation or an offer for the goods they wish to buy or simply request for some general information regarding these goods. An inquiry can be made by written correspondence, such as a letter, telegram, telex, fax, e-mail or verbally by talk in person.
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Part One
2. Categories of Inquiries
(1) General Inquiries: If the importers want to have a general idea of the commodity, which the exporter is in a position to supply, they may make a request for a price list, a catalogue, samples and other terms. This is a general inquiry. Generally, it is also a first inquiry without first writing a letter to establish business relations.
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世纪商务英语 外贸函电
Unit 3
Inquiry
询盘
1
LOGO
Contents
▪ Part One
Basic Knowledge Concerned
▪ Part Two
Letter-writing Guide
Other Commonly Used Expressions and Sentences ▪ Part Three