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第1课What is Tourism?Leisure time 余暇Sunbathing 日光浴A convention 社团政党为某一特定目的召开的大会A study tour 考察旅游A wilderness park 天然公园Chairlift 空架滑车The rail of a cruise ship 加勒比海Make a profit 获得利润The foreign exchange receipt 外汇收入Tax receipt 税收收入The sum total 总数Income multiplier 收入乘数The League of Nations联合国WYO：World Tourism Organization 世界旅游组织OECD：Organization for Economic Cooperation and Development经济合作与发展组织The International Conference on Travel and Tourism Statistics 国际旅游统计会议The United Nations Statistical Commission 联合国统计委员会International tourism国际旅游Inbound tourism 入境旅游Outbound tourism 出境旅游Internal tourism 国际旅游Domestic tourism 国内旅游National tourism 国家级旅游The National Travel Survey（美国）国民旅游调查The U.S. Travel Data Center 美国旅游资料中心Round trip 往返旅行Hospitality industry 旅游服务业One-way trip 单程旅游China Tourism Statistic Annual 中国旅游统计年鉴The United Kingdom Tourism Survey 英国旅游调查The National Tourist Board of England 英格兰国家旅游委员会第2课Mass Tourism and New TourismAlexander the Great 亚历山大大帝Grand Tour 大旅游Low Countries 低地国家Thomas Cook 托马斯-库克Package tours 包价旅游Thomas Cook and Son托马斯-库克父子公司Purchasing power 购买力Paid holiday 带薪假日Charter tour 包机旅游Mass tourism 大众旅游Rigidly packaged 团体包机制Charter tourism 包机航班Airline oligopolies 航线的寡头垄断Mediterranean 地中海Market segment 市场细分Diagonal integration 斜向联合Customized services 按要求提供的服务项目Dominant paradigm 主要形式More green 更有环保意识Take hold 确定下来Scale economies规模经营Scope economies 范围经济Tailor-made services 特别服务项目Water transportation 水上运输Hellenistic urban system 希腊城邦制French Revolution 法国革命The Battle of Waterloo 滑铁卢战役Far East 远东第3课Tourism OrganizationsICAO：the International Civil Aviation Organization国际民航组织IATA：the International Air Transport Association国际航空运输协会PNS：Passenger Network Services乘客网络服务公司PATA：Pacific Asia Travel Association太平洋亚洲旅行协会USTTA：United States Travel and Tourism Administration 美国旅行和旅游协会CNTA：The China National Tourism Administration 中国国家旅游管理局ECOSOC：Economic and Social Council of the UN联合国经济组织及社会理事会Tourist operators 旅游经营商Frontier formalities边境手续（过境手续）Air carriers 航空公司Baggage checks 行李票Accreditation service审定工作Contracting countries签约国Set rate 统一汇率International Organizations 国际（性）组织Regional International Organizations地区性国际组织National Organizations国家级旅游组织On a worldwide scale 世界规模Police registration 出境证明第4课Defining the PersonIUOUT：International Union of Official Travel Organizations 国际官方旅游组织联盟Expert Statistical Group 专家统计小组The United Nations Conference on Trade and Development 联合国贸易与发展大会The East Caribbean Common Market 东加勒比共同市场The Caribbean Community加勒比共同体A lay-over 短暂停留International Travel 国际旅游Domestic Travel 国内旅游En route 在途中Transit traveler 过境旅游者International excursionist 国际短途旅游者Domestic excursionist国内短途旅游者Day visitor 当日往返者International visitor 国际游客International traveler国际旅游者In-transit passenger 途中游览者(途中旅游者) Domestic traveler国内旅游者Resident traveler 居民旅游者Non- resident traveler 非居民旅游者Business traveler 商务旅游者（商务旅行者）Pleasure travel 消遣旅游者（娱乐型旅游者）Destination country 目的国Permanent migration 永久移民Short-term migration 短期移民Tourism promotion 旅游宣传Intercontinental travel 洲际旅游Intracontinental travel跨国旅行Interregional travel 区域旅行Intraregional travel 地方旅行Cultural tourist 文化旅行者第5课Determining Factors of TouristIndulge in 尽情享受Dealers in dreams 销售梦幻Need deficiencies 需求不足End objective 最终目标Lay out 设计Opt for 选择Submit to 服从The idea of prepotency 优先原理Tourist resorts 旅游胜地International holiday国际假日Railway excursion 火车短程旅行Travel agent 旅行代理商Tourist motivation 旅游动机Off-peak period 旅游淡季Peak holiday period 旅游旺季Travel mode 旅行方式Tourist routs 旅行线路Net earning 净收入Spa vocation 在矿泉疗养地度假Bus and coach tour 公共汽车，旅行车观光游览Transportation mode 交通工具第6课Types of Tourists and their needsSupport services 辅助服务Cultural visit 文化旅游Educational visits 教育旅游，修学旅游Exotic and unusual holidays 猎奇旅游On offer 出售，提供All and sundry 全部，所有的人Rare flora and fauna 珍惜植物和动物The Amazon River 亚马逊河The done thing 合乎俗礼的事Travel for travel’s sake 为了旅游而旅游Duration of trip 逗留时间Travel abroad 海外旅游Monte Carlo or Las Vegas 蒙特卡洛Price inelastic 无价格弹性Adventure holiday 探险旅游Culture tourist 文化旅游者Religious purpose 宗教目的Tourism market 旅游市场Non-seasonal 无季节性Full pension 全食宿Half pension 半食宿Trekking holiday 徒步旅行Local colour 地方色彩Five-star hotel 五星级饭店第7课Travel AgentTour wholesaler 旅游批发商Tour operator 旅游经营商Travel principals 旅游经营商Travel retailer旅游零售商Retail agencies 零售旅行社Sales outlets 销售网点British Airways 英国航空公司Air fares 航空票价Source of revenue 收入来源Brand loyalty 对某一待定品牌的忠诚，信赖Return on sales 销售回报ATOL: Air Travel Organizers’Licence 航空旅行组织者许可证Car hire 小汽车出租（轿车出租）Word of mouth 口碑Word of mouth recommendation a口头宣传The local share of the market 当地市场份额Potential travelers 潜在的旅游者Multi-stopover independent tours 旅游中多次停留的散客旅游A full range of services全方位服务All-round agent 全方位服务的代理商CRS：computer reservations system 计算机预设系统CITS：China International Travel Service 中国国际旅行社Basic point-to-point air fares 两地间基本航空运价Hard-wired 硬接线Capital investment 资本投资Spread costs 分散资本Business travel agent 专门经办商务旅行的代理商Traveler’s cheque 旅行支票Travel insurance 旅游保险Travel product 旅游产品Foreign exchange 外币兑换Procure visas 办理签证Front office client relations 前台的顾客关系Management systems 管理系统Back office systems 后台的办公系统10-Day Excursions 十日游第8课The Tour BrochureTour brochure 旅游宣传册Marketing tool 市场营销工具Design studio 设计室Advertising agency 广告公司Computer graphic packages 计算机图形包In-house computer 公司内部使用的计算机Publicity material 宣传品Independent inclusive tour 个体包价旅游Tailor-made 预先安排的Tour basing fares(航空)包价旅游票价Long-haul and short-haul长途和短途House name 公司名称ITX：Inclusive Tour Excursion 游览包价旅游Game room 游艺室Specialist operators 专营某种旅游(项目)的经营商Insurance coverage 保险范围Couch tour长途汽车旅行Air holidays 飞机旅行The purpose the brochure serves 宣传册的服务宗旨Printing parlance 印刷术语Shell folders 图文并茂的折叠式手册Umbrella brochures 联合宣传手册Regular tour brochures 定期旅游手册Regular package holiday 定期包价旅游第9课Air Passenger TransportJet airliner 喷气式客机Carrying capacity 运载能力（运输能力）In-flight magazines 机上杂志Advance purchase excursion ticket 预付款游览机票Stand-by fare 候补票价‘Frequent flyer’programme飞行常客奖励计划Load factor （飞机）载客率Unit costs 单位成本Scheduled services 定期客运服务Nonscheduled or charter services 不定期客运或包机服务Air taxi services 出租飞机服务Air France 法国航空公司American Airlines 美国航空公司The United Airlines 联合航空公司SAS：Scandinavian Airlines System 斯堪的纳维亚航空公司Trunk route airline 干线航空公司Feeder airline 支线航空公司Commuter airline 地方短距离运输航空公司EC：European Community 欧洲共同体Executive aircraft 公务飞机Caravan routes 商队旅行路线The Continent 欧洲大陆Air transport 航空运输Noise pollution 噪音污染Relocation 重新安置第10课Transportation Mode Selection DecisionsGround service 地面服务Terminal facilities and locations 终点站的设施和位置Profit-making corporation 盈利公司Orient Express 东方快车Ocean liner 远洋定期客轮Transatlantic scheduled liner 横渡大西洋的定期客轮Cruise line 游船公司Recreation vehicles 娱乐行宿两用车Empty nesters 没有孩子拖累的家庭Transportation mode 交通方式Resort hotel 度假旅馆Car rental 汽车租赁Seaside resort 海滨度假地Destination resort 目的地度假Ferry serve 轮渡业务第11课A Brief History of HospitalityCommercial hotel 商业饭店Commercial traveler 旅行商人Near East近东Hotel chain 饭店联号Resort hotel 度假饭店Convention hotel 会议饭店Convention industry会议旅游业Hilton Hotel希尔顿饭店公司Hilton international 希尔顿国际饭店公司Holiday Inn 假日旅馆公司Hyatt international 凯悦国际饭店公司Regent international 丽晶国际饭店公司Travel industry 旅馆业(旅游业)Resort industry 度假旅游业City hotel 市区饭店Franchising 特许经营法Franchise 特许经营权Sheraton 喜来登饭店公司第12课Hotel Structure and StaffManaging director 总经理Organizational chart 组织结构图Executive housekeeper 客房部主管Resident manager 驻店经理Food and beverage manager 餐饮部经理Chief engineer 总工程师Director of sales 销售部总监Personnel director 人事部主任Controller or chief accountant 总会计师Front-office manager 前厅部经理Purchasing agent 采购员Rooms department 客房部Food and beverage department餐饮部Engineering department 工程部Sales department 销售部Personnel department 人事部Accounting department 财务部Repeat business 回头客带来的生意Department head 部门主管Coffee shop 咖啡馆Banquet room 宴会厅第13课The Economic Effects of TourismBalance of payment 收支平衡Labor-intensive industry劳动密集型产业A buoyant level of tourism 蓬勃发展的旅游业V AT：value added tax 增值税Kurtaxe 疗养税Departure tax 离境税National income 国民收入TIM：Tourism Income Multiplier 旅游收入增值A leakage 流失资金Generating areas 旅游产生地Invivisible 无形商品Invisible receipt 无形收入Invisible payment 无形支出Tourism account 旅游账目The Queen’s Sliver Jubilee 女王银婚周年A net deficit 净逆差Subsidized exchange rates 特别补贴兑换率An accelerator concept 加速器原则第14课The Sociocultural Effects of TouismH.M’s Customs 英王陛下的关税收入The world’s culture heritage 世界文化遗产Morris dancing 莫利斯舞Arts and crafts 工艺美术Cottage industries 家庭手工业United Nations General Assembly 联合国大会Deep-seated tradition根深蒂固的传统Instant culture 文化快餐The Changing of the Guard 英国皇室卫队的换岗仪式Cultural exchange 文化交流Historical sites 历史遗迹International tourist year 国际旅游年Job opportunity 就业机会Cultural landscape文化风景Cultural heritage 文化遗产Host country 旅游接待国Traditional value 传统价值观Tourist trap 旅游陷阱Cultural resources 文化资源Technological changes技术改革Religious understanding 宗教理解Sporting activities 体育活动Airport art 航空纪念品第15课The Environmental Effects of Tourism Exhaust fumes 废气Norfolk Broads诺福克郡的宽阔水面Pleasure craft 游乐船Skyscraper hotel syndrome 摩天宾馆综合症Visual pollution 视觉污染Graffiti pollution 涂写污染Physical capacity 物理承载力Psychological capacity心理承载力August Bank Holiday 八月银行假日Ecological balance 生态平衡Acropolis in Athens 希腊雅典的卫城A boom resort 兴旺发展的旅游胜地Tourism boom旅游业的繁荣High-spend visitor 高消费游客Inter-office computer linkups办公室间的计算机联网Impulse purchasing 冲动购买Nation landscape 国家风景资源Takeaway food外卖食品Rare plants珍稀植物Tourist attraction观光名胜An area of scenic beauty 风景胜地Physical environment自然环境Water reaction 水上娱乐活动Day tripper 一日游客Collect souvenir 收集纪念品National park 国家公园Self-catering 自供伙食的第16课An Assessment of China’sTourist ResourcesTerra cotta warriors horses兵马俑Six Great Ancient Capital 六大古都Social heritage 社会传统Ethnic diversity 民族多样性Ethnic minority groups 少数民族Culinary arts 烹饪艺术The State Council 国务院Preferential policies 优惠政策Natural preserves 自然保护区Multiethnic culture 多民族文化Tourism and Vacation 旅游度假区Short-term sightseers短期观光者Negative impact 负面作用Blind construction 盲目建设Human landscape 人造景观第17课Domestic Tourism in China：Policies and Development International tourism sector 国际旅游服务部门Make end meet使收支相抵（量入为出）Hard currency 硬通货The International Monetary Fund 国际货币基金组织GNP：gross national product国民生产总值The structure of consumer spending消费结构All-inclusive package tours 价格全包旅游Non-commodity currency 通货膨胀率The luxury market 豪华市场The midscale market 中级市场The budge market 廉价市场Industry code of conduct 行业行为规范The supply and demand equilibrium 供求平衡关系Long-haul domestic travel 国内长期旅游Non-commodity currency非商品货币Business travel activities 商务旅行活动Living standard 生活水平Development cycle 发展周期Peal River Delta 珠江三角洲Handicraftsand tourist souvenirs 手工艺品及旅游纪念品第18课China’s Tourism：Opportunitiesand StrategiesDensely crowded cities人口稠密的城市Specialized tourism 专项旅游Tertiary industry 第三产业ASEAN countries 东南亚国家联盟Market-oriented reforms以市场为导向的改革GA TT：General Agreement on Tariffs and Trade 关税及贸易总协定Quick access to information 信息途径快捷Peripheral environment 周边环境Management know-how 管理方面的实际技巧，经验Cross-border travel 横穿边境的旅行CTC：certified travel counselor持有证书的旅游顾问Target markets 目标市场Non-profit overseas offices 非赢利性海外机构Pay a premium 交学费The drawing power 吸引力Annual receipts 年收入A strategic industry 一项战略产业Pacific Asia Travel Association 亚太旅游联合会Nature-and culture-based ecotourism自然及文化型生态旅游Diversity of landscapes 自然风光的多样性GDP：gross domestic product 国内生产总值Nature landscape 自然风光History and antiquity 历史文物Folk cultures 民族文化Leisure travel 休闲旅游Destination economy 目的地经济<PIXTEL_MMI_EBOOK_2005>2</PIXTEL_MMI_EBOOK_2005>。
