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会展英语Unit Two Site Inspection(现场考察)

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会展英语 第2单元 课件

会展英语 第2单元 课件
Ways to Promote Direct mail Advantages complete information disadvantages Passive and slow Considerable printing and postage cost
lasting long Print ads (poster billboard)
Ads on radio and TV Telemarketing
Limited to page restriction Difficult to update
reach more people Expensive attract greater audience
active and direct accurate a personal connection cost-effective serve as reminder Get hung up easily Dangerous with the DoNot-Call list easily rejected or deleted as a spam mail
Task 2: Read the text again and answer the questions.
1. What is the significance of exhibition for companies? Attending exhibitions can help companies increase their visibility. It provides a great opportunity to showcase companies’ products and services.
Advertising
1. This has become more dangerous with Do-Not-Call list. 2. If your have any contact with someone in the last six Telemarketing months, there should be no problem with you making that phone call.

会展英语口语对话

会展英语口语对话

欢迎共阅人物：A：会展电话营销人员(李先生) B:参展商（彼特）F: 会展现场营销人员（刘先生）G：参展商B的助理（玛丽）C:现场引导人员D:观众E：展销人员扮演角色名单：（詹A C 骏B 丘F 飞G 涛D 曹E）（场景1）邀展A：你好，彼得先生。

A?没问题，谢谢！A?No problem ,thank?you.（场景2）考察F：彼特先生和这位女士，你们好，我是李先生的同事刘先生，请问贵公司对参加我们这个汽车展有什么看法吗。

F:Hello, Mr Peter and Ms. I’m Mr Peter partner，Mr Liu. What does your company think about join in this car exhibition?G ：你好。

李先生，我是彼特先生的助理玛丽小姐我们决定参加汽车展，但是我们必须先了解你们的展位价格与场馆再说。

G:Hello, Mr Liu.I’m Mr Peter assistant Mary,We decide to join in the car exhibition, but we should know about the booth’ price and stadium frist.F 你好玛丽小姐，这个是我们的日程安排表和场馆资料，?7月15号就开始布置场馆。

F:Hello,Mary.This is our schedule and stadium information, and layout of stadium on July 15.F如果你们的广告能够达到20万的费用，我们会考虑这个优惠F：If your advertisement could reach 200 thousands, we will consider it.B好的，我们就这么说吧B:OK, no problem!F我们现在到达这个展厅了.F：now we arrived at the exhibition hall.B是挺大的，我们的广告牌是否可以摆到门口处，这样应该会比较显眼。

会展英语教程课后答案unit2

会展英语教程课后答案unit2

会展英语教程课后答案unit21、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if2、23．Hurry up! The train ________ in two minutes. [单选题] * A．will go(正确答案)B．goC．goesD．went3、I took?some _______of the Great Wall?in China last year. [单选题] *A. potatoesB. tomatoesC. photos(正确答案)D. paintings4、I usually do some ____ on Sundays. [单选题] *A. cleaningsB. cleaning(正确答案)C. cleansD. clean5、53．On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] * A．something else(正确答案)B．else somethingC．everything elseD．else everything6、Mary _______ Math. [单选题] *A. is good at(正确答案)B. do well inC. is good forD. is good with7、John and Jack had looked for the key, but _____ of them found it. [单选题] *A. noneB. neither(正确答案)C. bothD. either8、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for9、I saw the boy _______?the classroom. [单选题] *A. enter intoB. enter(正确答案)C. to enter intoD. to enter10、There are about eight ______ students in my school.（）[单选题] *A. hundred(正确答案)B. hundredsC. hundred ofD. hundreds of11、In winter, animals have a hard time_____anything to eat. [单选题] *A.to findB.finding(正确答案)C.foundD.to finding12、We sent our children to school to prepare them for the time _____ they will have to work for themselves. [单选题] *A. thatB. when(正确答案)C. whileD. as13、—______ you speak French?—Yes, I can.（）[单选题] *A. NeedB. Can(正确答案)C. MightD. Must14、Don’t play games on the computer all day. It’s ______ for your eyes. [单选题] *A. bad(正确答案)B. usefulC. helpfulD. thankful15、--Jenny, what’s your favorite _______?--I like potatoes best. [单选题] *A. fruitB. vegetable(正确答案)C. drinkD. meat16、In the closet（）a pair of trousers his parents bought for his birthday. [单选题] *A. lyingB. lies(正确答案)c. lieD. is lain17、When Max rushed to the classroom, his classmates _____ exercises attentively. [单选题] *A. didB. have doneC. were doing(正确答案)D. do18、Jim, it’s dark now. Please _______ the light in the room. [单选题] *A. turn on(正确答案)B. turn upC. turn offD. turn down19、57．Next week will be Lisa's birthday. I will send her a birthday present ________ post. [单选题] *A．withB．forC．by(正确答案)D．in20、You’d ______ give up smoking. [单选题] *A. goodB. wellC. better(正确答案)D. best21、The boy’s mother always _______ him a story before he goes to bed. [单选题] *A. saysB. speaksC. tells(正确答案)D. talks22、Mom, I need you ______ me a pencil box.（）[单选题] *A. buyB. buyingC. to buy(正确答案)D. to buying23、( ) You had your birthday party the other day,_________ [单选题] *A. hadn't you?B. had you?C. did you?D. didn't you?(正确答案)24、In the future, people ______ a new kind of clothes that will be warm when they are cold,and cool when they’re hot.（）[单选题] *A. wearB. woreC. are wearingD. will wear(正确答案)25、How lovely a day,（）? [单选题] *A. doesn't itB. isn't it(正确答案)C.shouldn't itD.hasn't it26、67．—What can I do for you?—I'm looking at that dress.It looks nice.May I ________？[单选题] *A．hold it onB．try it on(正确答案)C．take it offD．get it off27、I paid twenty yuan _______ the book. [单选题] *A. offB. backC. for(正确答案)D. with28、5 He wants to answer the ________ because it is an interesting one. [单选题] * A．problemB．question(正确答案)C．doorD．plan29、60．—Are you ready?—Yes. We can start ________ any time. [单选题] *A．at(正确答案)B．inC．toD．for30、Your father is very busy, so he ______ play football with you this afternoon.（）[单选题] *A. doesn’tB. don’tC. isn’tD. won’t(正确答案)。

会展英语常见词汇

会展英语常见词汇

1 admission ticket：入场卷2 attendee：出席者,在场者3 applicant：申请者4 badge：胸章5 booth：展台；售货棚；展览摊位6 booth contractor：展台搭建公司7 booth number：展位号码8 booth order：展位预定9 box lunch：盒饭10 brochure：宣传小册子11 budget：预算开支12 business card：名片13 classroom type meeting room：教室形会议厅14 clinic：教学班，现场会议15 company fascia/signage：公司楣板16 confetti：彩色纸屑17 conference：专业会议，协商会18 congress：代表大会，会议19 cooperation：合作;协作20 consortium：国际财团21 convention site inspection：会议场地考察22 convention registration：会议代表签到23 corner booth：角落展台24 dealer meeting：经销商会议25 decorator：装潢公司26 destination：目的地27 diplomat：外交官,外交家28 draping：布帘，铺设桌面的群布29 drayage：运送展品30 dress code: 着装规范31 exhibit designer：展台设计师32 exhibit producer：展台搭建商33 exhibit directory：参观指南（主要列出参展商名单及其位置）34 exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品35 exhibition：展览会36 exhibition planning：展前联络37 exhibitor manual：参展商手册38 exhibitor：参展商39 exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。

会展英语-Unit 2

会展英语-Unit 2

Task 5: Sales call -­‐ 1
1. Chris learned about Desheng from the associa1on of the toy industry. 2. Desheng has never par1cipated in any exhibi1on before. 3. According to Chris, it’s reported that more than half of trade show aAendees intend to buy within 6 months aSer they aAend a trade show. 4. Chris suggests two ways to Stella to reach her trade show objec1ves. 5. Stella is interested in the fair and will make decisions later the day.
Task 8: Role-­‐play
• Student A: Sales staff of Saidel Group • Student B: Marke1ng Manager of LEGO Toys Co. • A is calling B to invite B to par1cipate in the Hong Kong Toys and Games Fair. LEGO is a leading toy manufacturer and has been regularly exhibi1ng at the major toy shows, esp. those in Europe and US. Thus B ini1ally has liHle interest in A’s invita1on.

《会展情景英语》Unit2展会策划

《会展情景英语》Unit2展会策划
L: Thanks for your professional explanation. Z: You are welcome.
无忧PPT整理发布
Vocabulary assemble [ə'semb(ə)l] vt. & vi.集合，聚集；装配；收集 responsibly [rɪˈspɒnsəbli] adv. 负责地，可信赖地 independently [,ɪndɪ'pend(ə)ntlɪ] adv. 独立地；自立地 relevant ['relɪv(ə)nt] adj. 相关的；切题的；中肯的 appoint [ə'pɒɪnt] vt. & vi. 任命；指定；委派 coordinator [kəʊ'ɔ:dɪneɪtə] n. 协调者;同等的人或物 executive [ɪg'zekjʊtɪv; eg-] adj. 执行的，经营管理的; n.执行者 discretion [dɪ'skreʃ(ə)n] n. 自由裁量权；判断力；判定 communicator [kə'mjuːnɪkeɪtə] n. 传播者;通信员
无忧PPT整理发布
Z: The next step is to appoint an exhibition coordinator who will control most of responsibilities. Since most of the executive decisions will come down to the coordinator’s discretion.
说这是第一次组织这种类型的展会。
5. Furthermore, choosing a suitable venue is also important in planning an exhibition.此外,在策划展览会项目时，选择一个合 适的地点也很重要。

会展英语词汇对话句型

1 admissionticket：入场卷2 attendee ：出席者,在场者3 applicant：rb 4圭申请者4 badge：胸章5 booth ：展台；售货棚；展览摊位6 booth contractor ：展台搭建公司7 booth number ：展位号码8 booth order ：展位预定9 box lunch：盒饭10 brochure：宣传小册子11 budget：预算开支12 business card：名片13 classroom type meeting room：教室形会议厅14 clinic：教学班，现场会议公司楣板16 confetti ：彩色纸屑17 conference：专业会议，协商会18 congress：代表大会，会议19 cooperation：合作;协作20 consortium ：国际财团21 convention site inspection：会议场地考察22 convention registration ：会议代表签到23 corner booth ：角落展台24 dealer meeting：经销商会议25 decorator：装潢公司26 destination ：目的地27 diplomat ：外交官,外交家28 draping：布帘，铺设桌面的群布29 drayage：运送展品30 dress code:着装规范31 exhibit designer：展台设计师32 exhibit producer ：展台搭建商33 exhibit directory ：参观指南（主要列出参展商名单及其位置）34exhibit：展位或展品，很多场合下，可与booth 互换，意为“展位”，但主要指展出的物品35 exhibition ：展览会36 exhibition planning：展前联络37 exhibitor manual ：参展商手册38 exhibitor ：参展商39 exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“ show man age或“ show orga ni ze。

会展英语专业词汇

会展英语专业词汇第一篇：会展英语专业词汇会展英语专业词汇 admission ticket：入场卷 2 attendee：出席者,在场者 3 applicant：申请者 4 badge：胸章 booth：展台；售货棚；展览摊位 6 booth contractor：展台搭建公司 7 booth number：展位号码 8 booth order：展位预定 9 box lunch：盒饭 brochure：宣传小册子11 budget：预算开支12 business card：名片classroom type meeting room：教室形会议厅 14 clinic：教学班，现场会议 company fascia/signage：公司楣板 16 confetti：彩色纸屑conference：专业会议，协商会18 congress：代表大会，会议19 cooperation：合作;协作 20 consortium：国际财团 convention site inspection：会议场地考察 22 convention registration：会议代表签到 23 corner booth：角落展台 24 dealer meeting：经销商会议25 decorator：装潢公司 26 destination：目的地 diplomat：外交官,外交家draping：布帘，铺设桌面的群布29 drayage：运送展品30 dress code: 着装规范exhibit designer：展台设计师 32 exhibit producer：展台搭建商exhibit directory：参观指南（主要列出参展商名单及其位置）exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品exhibition：展览会exhibition planning：展前联络37 exhibitor manual：参展商手册 38 exhibitor：参展商exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。

20会展英语教学大纲

《会展英语》教学大纲一、理论教学内容会展英语1 Booking a Meeting 会议预订2 Convention Site Inspection 会议场地考察3 Arranging Caterings for the Group 会议餐饮安排4 Preparing for the Convention 会议前期准备5 Convention Registration 会议代表签到6 Post-Conference Tour 会后旅游7 Exhibition Planning 展前联络8 Press Kit and Information Kit 准备摊位图9 Planning Itinerary for Exhibit Trip 设计出展旅行线路10 Signing up for a Trade Show 参展报名11 Cancellation of Participation 取消预订展位12 Decorating,Move-in and Move-out 布展、接展与撤展二、实践内容会展英语1、选择正确的单词填空2、用正确的单词填空3、用一个完整的句子回答问题4、下列各词与它的正确定义联连接起来5、用正确的单词完成各个句子6、写出与各描述相对应的单词训练1参展报名及预定训练2展前联络训练3代表签到联系训练4设计出展旅行线路训练5会后旅游《会展英语》教学大纲说明一、本课程性质、作用和任务《会展英语》是会展策划与管理方向的应用型课程，是该专业的一门选修课。

本课程反映了会展行业组织、管理、服务的最新理念和基本流程。

开设本课程，旨在通过系统的学习，使会展专业的学生学习、掌握并应用英语这种交流沟通媒介，切实提高学生会展英语的口、笔头交际能力。

二、本课程与其它有关课程的联系与分工本课程是以会展管理及基础英语为基础的一门应用型课程。

在商业实践中已经得到了广泛的运用，为了与其它相关学科衔接得当，在教学过程中应该注意以下几点：1、与基础英语的联系：基础英语是会展英语的前期准备，通过基础英语，读通、读懂会展英语的内容。

会展英语专业词汇知识分享

会展英语专业词汇会展英语专业词汇1 admission ticket：入场卷2 attendee：出席者,在场者3 applicant：申请者4 badge：胸章5 booth：展台；售货棚；展览摊位6 booth contractor：展台搭建公司7 booth number：展位号码8 booth order：展位预定9 box lunch：盒饭10 brochure：宣传小册子11 budget：预算开支12 business card：名片13 classroom type meeting room：教室形会议厅14 clinic：教学班，现场会议15 company fascia/signage：公司楣板16 confetti：彩色纸屑17 conference：专业会议，协商会18 congress：代表大会，会议19 cooperation：合作;协作20 consortium：国际财团21 convention site inspection：会议场地考察22 convention registration：会议代表签到23 corner booth：角落展台24 dealer meeting：经销商会议25 decorator：装潢公司26 destination：目的地27 diplomat：外交官,外交家28 draping：布帘，铺设桌面的群布29 drayage：运送展品30 dress code: 着装规范31 exhibit designer：展台设计师32 exhibit producer：展台搭建商33 exhibit directory：参观指南（主要列出参展商名单及其位置）34 exhibit：展位或展品，很多场合下，可与booth互换，意为“展位”，但主要指展出的物品35 exhibition：展览会36 exhibition planning：展前联络37 exhibitor manual：参展商手册38 exhibitor：参展商39 exposition manager：展厅经理，负责一个展览会从立项、促销到现场举办的各个方面的工作，也称为“show manager”或“show organizer”。

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Unit Two Site Inspection （现场考察）
I. Industry Basics（会展业务基础）
How to Inspect the Site For a site inspection to be successful, both the meeting manager and the hotel representative must be thoroughly prepared. Have you ever walked into a hotel and felt there was no way your meeting would fit in the property? Or, as a salesperson, have you ever found yourself reading the lead for the first time when your assistant announces that your appointment is waiting in the lobby? It's frustrating that something so simple has 1 become so challenging.
2
Consider this sample calculation: 750 room nights at $185 a night = $138,750 Food and Beverage = $45,000 Total = $183,750 divided by 10 minutes prep time = $18,375 dollars per minute Does your approach to each site inspection reflect its value to your property? And what can we - planners and suppliers - do to create the ideal site inspection? For starters, consider these suggestions:
3Байду номын сангаас
Planner Before setting up a site inspection, do your homework on the destination and the property. Do they both appear to meet your requirements? If the answer is yes, create a document that accurately outlines all of your needs and send it to the hotel. Be sure the space is available before you commit to the site inspection. Do not change your needs as you walk in the front door of the property; communicate any changes prior to your trip. Share with the salesperson what is most important for you to seemeeting space, sleeping rooms, suites, or 4 other areas.
Express to the hotelier what you may not need to see, such as the health club, business center, or restaurants. Bring along a checklist of the information that you will later use as a reference back at the office. Know your meeting. Know when you need to be (or can be) creative with the hotel on meeting space. Remember that while space is critical, the personality of a property can have a major impact on how well received it will be by your attendees. 5 Be sure to let the salesperson know what
As a meeting planner, do you know your true space requirements or the number of rooms you need when your convention rotates to the East Coast? Do you know your attendees' hot buttons and priorities, and do you design your site inspection accordingly? As a salesperson, how much time do you spend preparing for your third site inspection of the day? What would be the true return on investment if you were to calculate the preparation time versus the value of the business?
• Supplier • Review the information about the prospective client's meeting well in advance of the site inspection. Not only "read the lead," but also make sure that you completely understand it. If you aren't certain about something, ask for clarification. • Pay attention to all details, including ceiling height requirements and setup time needed. • Look at the client's Web page. Know what the group stands for and the purpose of its convention.