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新职业英语-第二版-职业综合英语1-教案unit7新职业英语-第二版-职业综合英语1-教案unit7新职业英语第二版职业综合英语1 Unit7教案1授课时间班周星期第节班周星期第节班周星期第节班周星期第节班周星期第节课次17 学时数 2授课形式（请打√）纯理论□纯实践□理实一体化□习题课□其他□授课题目Unit7 Customer ServiceReading A: I Really Want to Know教学目的Ss understand successfully measuring customer satisfaction Ss make and handle a complaint教学重点 1. The main idea and the structure of the reading A.2. Master the key words and language points.教学难点1.How to use the key words and expressions in reading A.2.Analysis on the text structure.使用的教具/多媒体Textbook; PPT; CD/仪器/仪表/设备等教学方法Pair-work; Discussing, lecturing 参考资料English for Careers (Book1)教学基本内容及设计Part I Warming-up 20 minutes Task 1 10 minutes Objective: Ss learn how to collect customer opinions through a survey. ? Explain briefly what a survey is. E.g. “A survey is a method of gathering information from a sample of individuals. The goal is to find out people’s stand or opinion on certain matters.”Task 2 10 minutes Objective: Ss can analyze data, find problems and give solutions.Divide the class into groups of 4-6 students and ask each group to collect and analyze the data.Ask some groups to present their conclusions and solutions to the class. Part II New words in Reading A 15 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps:Ss listen to the new words and expressions, etc.Ss read the new words and expressions, etc.Part III Discussions before Reading A 10 minutes Objective: Ss can get familiar with the new words and expressions, etc.. Steps:Ss know something about Reading A.Ss discuss the followi ng two questions:1.Why did the writer and his wife go to their favorite restaurant fordinner?2.In order to successfully measure customer satisfaction, whatshould you pay attention to?Part IV Reading A Language points 35 minutes Paragraph 1 deserve: v. to have earned something by good or bad actions or behavior e.g. You’ve been working all the morning—I think you deserve a rest. gain: v. to increase in weight, speed, height or valuee.g. Last week I gained another five pounds.Paragraph 3admirable: a. having many good qualities that people respect and admire e.g. This essay is admirable in all respects.implement: v. to take action or put into practicee.g. We have decided to implement the president’s suggestion in full. establish: v. to start; to set upe.g. My grandfather established the family business in 1938.The relationships between the two companies were established two years ago.obtain: v. to get something especially by means of efforte.g. We wish to obtain first-hand information.particular: a. unusual, single and different from otherse.g. They have conducted a research in this particular field.Paragraph 4survey: n. a general examination or study (of conditions, opinions, etc.), especially carried out by asking people questionse.g. A recent survey shows that many teenagers spend threehours a dayplaying computer games.comment: n. opinion given briefly in speech or writing about something or someonee.g. Do you have any comments to make upon my story?Paragraph 5deposit: v. to put something down in a particular place; to put money or something valuable in a bank or other places where it will be safee.g. She deposited her case in the corner.You are advised to deposit your valuables in the hotel safe. Paragraph 6in place: in existence and ready to be usede.g. The new regulations are now in place.hand out: to give something to each member of a groupe.g. Could you start handing these books out, please?Paragraph 7distribution: n. the act of sharing things among a large group of people ina planned waye.g. The distribution of the food supplies in the earthquake area began two days ago.Part V After Reading ExercisesTask 1 5 minutes Objective:Ss can find some specific information in the passage.Task 2 5 minutes Objective:Ss can decide whether the statements are true or false.课后作业/思考题Prepare Reading B and Grammar of Unit 7 教学后记说明：1.课程教案应按授课次数编写；重复班授课不再另行编写教案。
Unit 1 People and JobsBackground1.Preparations to apply for a job1.Get familiar with the job responsibilities you are applying for and get some basic knowledge about the company.2.Read the requirements for the candidates carefully on the want ad to see if you are qualified.3. Present a good resume, writing an English version if necesary. Write an application letter if necessary.4. Prepare in advance for some questions the interviewers probably ask.5. Pay attention to your appearance and manners and body language when having an interview.6. Be confident.2. Job titlesSales assistant 销售助理 Marketing consultant 市场顾问Sales representative 销售代表 Insurance agent 保险代理人Project manager 项目经理 Product manager 产品经理Director of operations 运营总监 Telemarketer 电话销售员Regional manager 区域经理 Customer representative 客户代表Hardware engineer 硬件工程师 Director of human resources 人力资源总监Bell boy 门童 Carpenter 木匠Auditor审计员 Architect建筑师Archaeologist 考古学家 Designer 设计师Computer programmer程序员 Life guard 救生员Mechanic 机械师，机修工 Interpreter口译员Operator 接线员 Sculptor 雕刻家Porter 守门人，行李夫 Researcher 研究员Seaman 海员 Editor 编辑。
Warm-2-Notes Sample L-4-Script Task 4 Script Listening & Speaking 声音 L-Task 5-1 Task 5 Listen to the passage twice and fill in the blanks with what you hear. Listening & Speaking According to the Center for Exhibit Industry Research, the majority of trade fair attendees are decision makers or influencers who plan to make a purchase. Following are the guidelines to help make sure one is ready to _______________. Avoid soft sells and be engaging: Trade fairs require a hard-sell approach. When attendees show interest in your booth, approach them immediately. Present your professionalism and willingness to help and avoid greetings like “Can I help you”. Instead, ______________________―“What information can I tell you ab out our new heating system?” Watch your manners: Don’t sit down. Don’t eat, drink, or smoke at the booth. Never leave your booth unattended. Don’t spend time chatting with colleagues instead of ________________________. sell effectively ask a direct question focusing on customers 声音 L-Task 5-2 Qualify prospects quickly: The first thing you should do once you meet someone new is to find out who they are and where they’re located. You can find this information out by requesting ________________. Ask lots of questions: Engage a prospect by asking open-ended questions―ones that require more than a yes or no answer. This will help you determine theirneeds and interests. Keep good records: Write down all therelevant informati on about a prospect on a “lead card” which containshis or her needs, interests, _________________. Use this card for yourpost-show follow-up when you return to the office. Listening & Speaking a business card budget and timing 声音 Writing Writing Task 1 Task 2Task 3 W-Task-1 Writing Task 1 Look at the following advertisements anddiscuss the questions below with your partner. Q1 Q2 W-1-Q1Writing What does each advertisement sell? Sample 1 is a public service advertisement (公益广告), warning the consequence of drunk driving.Sample 2 is a hair gel advertisement, showing the effect after using theproduct. Sample 3 is also a public service advertisement, warning parentsto take care of their children in the swimming pool. Sample 4 is a mobilephone advertisement showing the special musical feature of the product.W-1-Q2 Writing What is the slogan used in each advertisement? Sample 1:Reserved for Drunk Drivers Sample 2: Tames the Wildest Hair Sample 3: WatchAround Water Sample 4: Express Your Musical Side W-Task-2-1 Writing Task2 Translate the following advertisements slogans into Chinese.Time always follows me. 2. Good to the last drop. 3. A diamond lastsforever. 4. Start ahead. 时间永随我。
