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Unit3新世纪大学英语系列教材综合教程2Unit 3 Text A New words and Expressions1. unparalleled: adj. having no parallel or equal; unmatchedWith the soar of energy costs, this country is confronted with an economic crisis unparalleled in its history.2.depression: n. 1) being depressed; low spiritsHe committed suicide during a fit of depression.他一时想不开, 自杀了。
2) a period when there is little economic activity, and high unemploymentLots of people were deprived of all these property in the Great Depression.3.priority: n.1) (a) (state of) being more important (in rank)The Government gave top priority to reforming the legal system.政府将改革法制列为工作的重点。
2) the thing that is (regarded as) more important than othersYou must decide what your priorities are.4.breadline: n.a very low level of income which allows people to eat but not have any extra things For those people who exist near the breadline, this policy really crushes them.Collocationsbe / live on the breadline非常穷，勉强维持生活be near / below the breadline接近/低于最低生活标准5.banish: v.1) to send sb. away, especially out of the country, as a punishmentHe was banished from his homeland for life.2) to drive (thoughts, etc) out (of the mind)She banished all thoughts of a restful holiday from her mind.她从心里打消了过一个宁静假日的想法。
Unit3BY淘宝店铺：HS的英语学科中心Part OneIII.Listen,Watch and DiscussBackground InformationSuggested answers1.The three themes are:1)The extraordinary evidence of human creativity in all of the presentations and in all of thepeople here2)It has put us in a place where we have no idea what is going to happen,in terms of thefuture.3)We have all agreed on the really extraordinary capacities that children have for innovation.2.The examples are:1)A girl drawing a picture of God2)A boy in the Nativity play who took frankincense for“Frank sent this”3.In public education subjects are arranged in a hierarchy not well justified,where the subjectsat the top are regarded as more important and receive more emphasis.4.The three things are:1)Intelligence is diverse.2)Intelligence is dynamic.3)Intelligence is distinct.5.Answers may vary.Students are encouraged to share their opinions in groups before theymake a report to summarize their discussion to the rest of the class.Part TwoWarm-up Activities2.Briefly explain the following terms.academy:An academy is an institution of higher learning,research,or honorary membership.It is a society of learned individuals organized to advance art,science,literature,music,or some other cultural or intellectual areas of endeavor.The word comes from the name of an olive grove outside ancient Athens,the site of Plato’s famous school of philosophy in the4th century BC. Related term:academia:a collective term for the scientific and cultural community engaged in higher education and research,taken as a wholebusiness school:A business school is a university-level institution that confers degrees in Business Administration.The first American business school,Wharton School of the University of Pennsylvania,was established in1881.The Tuck School of Business,part of Dartmouth College,was the first graduate school of management in the United States.Founded in1900,it was the first institution conferring advanced degrees(masters)in the commercial sciences,the forebear of the modern MBA.Founded in1898,the University of Chicago Graduate School of Business,the second oldest U.S.business school,was the first graduate school in1940to offer working professionals the Executive MBA(EMBA)program,a mainstay at most business schools today.There are four principal forms of business school.1.Most of the university business schools are faculties,colleges or departments within the university,and teach predominantly business courses.2.In North America a business school is often understood to be a university graduate school which offers a Master of Business Administration or equivalent degree.3.Also in North America the term“business school”can refer to a different type of institution:a two-year school that grants the Associate’s degree in various business subjects.Most of these schools began as secretarial schools,then expanded into accounting or bookkeeping and similar subjects.They are typically operated as businesses,rather than as institutions of higher learning.4.In Europe and Asia,some universities teach business only.liberal arts:The term liberal arts is described in Encyclopedia Britannica as a“college or university curriculum aimed at imparting general knowledge and developing general intellectual capacities,in contrast to a professional,vocational,or technical curriculum.”In Classical antiquity,the term designated the education proper to a freeman(Latin liber,“free”)as opposed to a slave.In the medieval Western university,the seven liberal arts were grammar,rhetoric,and logic(the trivium)and geometry,arithmetic,music,and astronomy(the quadrivium).In modern colleges and universities,the liberal arts include the study of literature,languages,philosophy, history,mathematics,and science that provide information of general cultural concern.liberal education:The term liberal education has its origins in the medieval concept of the liberal arts but now is primarily associated with the liberalism of the Age of Enlightenment.Liberal education is termed“a philosophy of education that empowers individuals with broad knowledge and transferable skills,and a stronger sense of values,ethics,and civic engagement... characterized by challenging encounters with important issues,and more a way of studying than a specific course or field of study”by the Association of American Colleges and Universities (AACU).Usually global and pluralistic in scope,it includes a general education curriculum which provides broad exposure to multiple disciplines and learning strategies in addition to in-depth study in at least one academic area.case study:Some business schools center their teaching around the use of case studies.Case studies have been used in graduate and undergraduate business education for nearly one hundred years.When Harvard Business School was founded,the faculty quickly realized that there were no textbooks suitable to a graduate program in business.Their first solution to this problem was to interview leading practitioners of business and to write detailed accounts of what these managers were doing.Of course the professors could not present these cases as practices to be emulated because there were no criteria available for determining what would succeed and what would not succeed.So the professors instructed their students to read the cases and to come to class prepared to discuss the cases and to offer recommendations for appropriate courses of action.Basically that is the model still being used.Business cases are historical descriptions of actual business situations.Typically,information is presented about a business firm’s products,markets,competition,financial structure,sales volumes,management,employees and other factors affecting the firm’s success.The length of a business case study may range from two or three pages to30pages,or more.Text IComprehension CheckI.Reading for general ideas1.Fill in the blanks to complete the outline of the text.Suggested answersThesis statement:The proper function of a university is the imaginative acquisition of knowledge (imparting knowledge imaginatively;transforming knowledge with imagination).Heading for Part I(Paragraphs1to4):Introduction of the topic:the reason for the existence of universitiesHeading for Part II(Paragraphs5to9):Modern directions in university theory and practice as represented by the modern business schoolHeading for Part III(Paragraph10):Conclusion of the text:the proper function of a university 2.Read the text through quickly and answer the following questions.(1)College education and function of universities.(2)Universities serve as the connection between knowledge and the zest of life.(3)To produce men with a greater zest for business.(4)Business organization requires an imaginative grasp of:•the psychologies of populations engaged in differing modes of occupations and scattered all over the world;•conditions in different zones;•the interlocking interests of great organizations and the reactions of the whole complex to any change in one of its elements;•laws of political economy;•the habits of government and their variations under diverse conditions;•the binding forces of any human organization;•the laws of health,fatigue and the conditions for sustained reliability;•the social effects of the conditions of factories;•the role of applied science in modern society;•the discipline of character that enables people to make decisions based on reasonable evaluation of relevant alternatives.(5)A university should prepare business students for their career by promoting imaginativeconsideration of the various general principles underlying their career in particular.II.Reading for specific informationKey1.F2.T3.F4.T5.FIII.Reading and making interpretationsSuggested answer1.The reason why a university is necessary is that it maintains the relation between knowledgeand passion for life,by unifying the fanciful thinking of the young and the experience of the old in the learning process(so as to see more possible ways of applying the knowledge).2.Today in order to run a big business successfully,one has to develop an imaginativeunderstanding of the interlinking benefits of large corporations and the adaptations made by the unified business entity to meet the new conditions in any one of its branches.3.The management of a modern business demands its employees to apply their knowledgeimaginatively,which used to be an ability cultivated in other professions.4.There can be no blame on the custom,but the continuing usual or normal way of working in acorporation tends to blunt or suffocate the imaginative power/make the imagination less sharp and clear.5.For this reason,instead of doing menial work following a routine blindly,a well-educatedman should acquire the ability of imaginative thinking through proper training which both provides detailed facts and helps develop ways of working and thinking that are necessary for the profession.Part ThreeBackground InformationSuggested answers1.The case method is a teaching approach that uses decision-forcing cases to put students in therole of people who were faced with difficult decisions at some point in the past.In sharp contrast to many other teaching methods,the case method requires that instructors refrain from providing their own opinions about the decisions in question.Rather,the chief task of instructors who use the case method is asking students to devise and defend solutions to the problems at the heart of each case.Case method is the best way to prepare students for the challenges of leadership.simply stated, it calls for discussion of real-life situations that business executives have faced.Casewriters,as good reporters,have written up the situations to present students with the information available to the executives involved.As students review their cases,they will have to put themselves in the shoes of the managers,analyze the situation,decide what they would do,and come to class prepared to present and support their conclusions.2.The case method is a profound educational innovation that presents the greatest challengesconfronting leading companies,nonprofits,and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker.There are no simple solutions;yet through the dynamic process of exchanging perspectives,countering and defending points,and building on each other’s ideas,students become adept at analyzing issues,exercising judgment,and making difficult decisions—the hallmarks of skillful leadership.Read and thinkSuggested answers1.Steps of learning by the case method:•Before class:students read and reflect on the case,and then meet in learning teams to “warm up”and discuss their findings with other classmates;•In class:under the questioning and guidance of the professor,students probe underlying issues,compare different alternatives,and suggest courses of action in light of the organization’s objectives.Text IIComprehension CheckI Reading for specific informationSuggested answers1.In the1920s.2.An HBS case is a detailed account of a real-life business situation,describing the dilemma ofthe“protagonist”—a real person with a real job who is confronted with a real problem.All cases center on one overarching question:What should the protagonist do?In their two years at HBS,students study more than500cases.3.In the past students passively receive knowledge that has not much to do with businessreality and study with people they barely know.In HBS they get actively involved in the learning process and study with other students in groups on problems closely related to actual business situations.4.A“cold call”is a provocative question the professor poses to one specific student to open thecase and ignite the thinking of the section as a whole.HBS professors engage all students in discussion,challenge students’thinking and skillfully guide them through the complex business situations described in the cases.5.The HBS approach to the case method of teaching may present the most demanding,engaging,and provocative way to equip students with the skills of leadership,short of actually serving as a CEO.The extraordinary success of HBS alumni has proved that HBS graduates can achieve significant results in the real world.II.Reading and making interpretationsSuggested answers1.By doing so,the case method has changed the commonly-accepted mode of teaching andlearning,in which the professor gives informative lectures and students receive the knowledge in a passive way without any feedback or response.2.Created and developed by the teaching staff of HBS in the1920s,the case method started as a method of introducing authentic business cases in the classroom so as to infuse life and real meaning into the teaching of management.3.Though the cases vary,almost all of them focus on one important question:How could themanager find a way out of the dilemma he/she encountered in a real business situation?4.Unlike in traditional classrooms,the professor does not do all the talking.Rather he plays therole of a conductor in an orchestra,to encourage and direct all the90students to discuss the case freely and critically,one after another,by analyzing and synthesizing the facts.5.Seldom does the class end with a satisfactory solution to the problem faced by the managerin the case.The students are more likely to have a good understanding of the complicated elements involved in the case,a clear idea about how to choose suitable ways to analyze and evaluate the problem,and a personal experience of how to handle all the uncertainties in real business situations.Part FourText IIIQuestions for group discussionSuggested answers1.“What is the meaning of life,President Faust?What were these four years at Harvard for?President Faust,you must have learned something since you graduated from college exactly 40years ago?”2.These questions reflect the doubt and concern of the graduates about the connection betweenthe four years at Harvard and the future,and about the significance of college education.Surprisingly,students are not so interested in the curriculum or advising or faculty contact or even student space,as in why so many Harvard students are going to Wall Street.3.She thinks that students are asking her about the meaning of life with questions in the disguiseof senior career choices of Harvard students.4.They are worried because they want their lives not just to be conventionally successful,but tobe meaningful,and they are not sure how those two goals fit together.They are worried whether a generous starting salary at a prestigious brand name organization together with the promise of future wealth will feed their souls.5.Answers may vary.More informationUnlike the previous two texts,Text III is longer and the language structures are more complex. Students may need to read it more than once.The first reading should aim for general understanding.General questions can be asked before students connect the text with their own experience and culture.Part FiveStudy SkillsSuggested answersSynonyms Antonymscapable a.skilled,competent,qualified,apt,fit,able,highly-skilled incapable,incompetent, unable,unqualified, inadequate,inapt,ineptincrease v.improve,augment,amplify,add on to,buildup,extend,enhance,strengthen,upsize,expand,raise,magnify,enlarge,get big,escalate,grow decrease,diminish,lower, reduce,bring down,lessen, turn down,drop,cut,pull down,take downintelligent a.smart,able-mined,bright,clear-headed,quick-witted,sapient,sharp-witted silly,blockheaded,brainless, dopey,unwise,weak-mined, wooden-headed,foolish, dull-witted,dumbdangerous a.unsafe,perilous,adventurous,precarious,risky safe,risk-free,riskless,sure, securefantastic a.fabulous,imaginary,unrealistic,fanciful,unbelievable,great ordinary,commonplace, everyday,common, unexceptional,normal,average,conventional,customary,fair,unsophisticated,awful,usual Grammarplete each of the following sentences with the word given in brackets,formingparallel structures.Key(1)running(2)sing(3)slicing(4)words(5)attending2.Rewrite each of the following sentences,correcting any errors in parallelism. Suggested answers(1)We must either raise revenues or reduce expenses.(2)Peter denied the importance of such things as wealth,good family background,and a goodreputation.(3)In his farewell address to the army,the general praised his soldiers for their unsurpassedcourage and thanked them for their devotion.(4)The police have a duty to serve the community,safeguard lives and property,protect theinnocent against deception,and respect the constitutional rights of all.(5)My sister’s promotion means that she will be moving to another city and taking the childrenwith her.。
商务英语综合教程2 unit3 答案Part FiveLanguage Focus○1.○2.1. poses2. reconcile3. invested with4. committed (himself) to5. accustomed to6.arose (partly) from7. engaged (herself) in8. articulate9. grappled with 10. in terms of 11. elicit 12. applied to 13. range 14. derived from 15. drew (heavily) on 16. assess 17. divorced from 18. consists in 19. no matter what 20. is (not) consistent with○3○41. broken2. trembling3. crying4. burning5.smiling6. frightened7. approving8. approved9. cleaning 10. parkedComprehensive Practice○1Fill in each of the following blanks with an appropriate word.1. how2. that3. where4. encountered5. on6. it7. choose8. on9. engaged 10.degree 11.with 12. school 13. with 14. finance 15. men 16.even 17.the○2Fill in the blanks with the following adverbs from the texts. Consult your dictionaries when necessary.1.effectively2.practically3. passively4. increasingly5. potentially6. seemingly7. rarely8. occasionally9.expressly 10.Ultimately 11.merely 12.collectively 13.inevitably 14.Barely 15.repeatedly○3Translation the following into English, using words and phrased given in brackets.1. Education is the acquisition of the art of the utilization of knowledge.2. The function of a university is to enable students to shed details in favor of general principles.3. The Harvard Business School pioneered the “case method”, in which students evaluate and debate a dilemma a company encountered in real business situations.4. The transition from finance chief to business-school lecturer isn’t always easy. There are some prerequisities for CFOs-turned-lecturers. It’s important to have an “excellent reputation”in the field, be good with people and, most important, be able to engage with students.5. But many of you are now wondering how these commitments fit with a career choice. Is it necessary to decide between remunerative work and meaningful work? If it were to be either/or, which would you choose? Is there a way to have both?○4Interpret following passage in EUniversities will need to adapt to the changing opportunities that the changing world brings. In the future, education is going to be much more of a lifelong demand. We are seeing already the end of what one might call the fuel tank model of education, where people fill themselves up with knowledge when they are young, gradually deplete their knowledge as they work through a lifetime, then retire. The opportunities to deliver knowledge to people who are thousands of miles away are greatlymagnified by the Internet. So the work of teaching—who we teach and how we teach them—will change.Hence, I am firmly convinced that if in one era the wealth and success of a society depended on how well it grew food, and if in another era, the wealth and success of a society depended on how well it produced and used steel, in the world that we are headed into , the wealth and success of a society will depend on how it produces and how it used knowledge. And I am firmly convinced there will be no more important institutions to this new world than universities. The most enduring tradition of university is that we are forever young, forever committed to renewing ourselves. That must be the work of universities around this world. Writing skills○11. Wordy Many unskilled workers without training in a particular job are unemployed and do not have any work.Concise Many unskilled workers are unemployed.2. wordy Critical-care nurses must have steady nerves to care for patients who are critically ill and very sick.Concise Critical-care nurses must have steady nerves to help patients who are very sick.3. wordy Because the circumstances surrounding the cancellation of classes were murky and unclear, the editor of the student newspaperassigned a staff reporter to investigate and file a report on the circumstances.Concise Because the circumstances leading to the cancellation of classes were unclear, the editor to the student newspaper assigned a staffer to investigate and report the story.4. wordy Some Vietnam veterans coming back to the United States after their tours of duty in Vietnam had problems in readjusting again to life in America.Concise Some Vietnam veterans had problems in readjusting to life in America.5. wordy The peace talks progressed forward.Concise The peace talks progressed.6. wordy John and his brother are competing together in the running games.Concise John and his brother are competing in the running games.7. wordy This is the place where I left him.Concise This is where I left him.8. wordy That was the time when I hit a home run.Concise That was the time I hit a home run.9.wordy The reason I want to take that class is because the professor is supposed to be very eloquent.Concise The reason I want to take that class is that the professor issupposed to be very eloquent.10. wordy Mary repeated the question again slowly so that Jim would understand.Concise Mary repeated the question slowly so that Jim would understand. ○2cross out the redundant word in each of the following sentences1. performance2. again3. identical or the same4. enough or sufficient5. back6. forward7.together8.new 9 together 10 two。
新世纪⼤学英语综合教程第⼆册Unit-3答案Listen and RespondTask One Focusing on the Main IdeasChoose the best answer to complete each of the following sentences according to the information contained in the listening passage.1 One day in school Monty Roberts was asked to ________.A) write a term paper about the courses he learnedB) write about his dream of the futureC) describe a horse ranchD) draw a picture of a horse ranch2 Monty Roberts’ goal was to become ________.A) a horse trainer like his fatherB) a painter who draws horses and horse ranchesC) an owner of a large horse ranchD) an owner of a large farm3 When Monty Roberts turned in the paper, his teacher ________.A) was not satisfied with itB) helped to improve itC) gave a good comment about itD) asked him to discuss the topic with his father4 The teacher asked the boy to rewrite the paper because ________.A) his father had helped him write the paperB) his paper was full of empty wordsC) his dream was not properly described in the paperD) his goal of life described in the paper was not realistic5 A week later, the boy finally decided ________.A) to follow his father’s professionB) to keep his dreamC) to make some changes in his paperD) to follow his teacher’s adviceTask Two Zooming In on the DetailsListen to the recording carefully and fill in each of the blanks according to what you have heard.1 Monty Roberts was the son of a horse trainer . His dream was to own a large horse ranch. That night he wrote about his dream in great detail and he even drew a picture of a 200-acre ranch .2 He put a great deal of his heart into the dream ranch and the next day he handed the paper in to his teacher .3 When Monty Roberts asked his teacher why he got a large red F for his paper, his teacher explained to him that his dreamwas impossible for him. He had no money. But he needed a lot of money to buy the land, the house and the machines for his dream ranch.4 When Monty Roberts asked his father for advice, his father just asked him to make up his own mind on his dream because it is a very important decision for him to make.5 When Monty Roberts turned in the same paper, he said to his teacher, “You can keep the F and I’ll keep my dream . I will follow my heart , no matter what happens.”Read and ExploreTask One Discovering the Main Ideas1 Answer the following questions with the information contained in Text A.1) According to Alex Haley, why does many a young man want to be a writer? Because they think that being a writer can bring them wealth and fame.2) Does writing mean glory and wealth in the author’s opinion?No. The author thinks that writing is a lonely, private and poor-paying affair. Only a few can succeed after long periods of neglect and poverty.3) What was the author’s life in Greenwich Village like?His life in Greenwich Village was very poor. He barely made enough to eat.4) Did he ever doubt his ability to write? Why or why not?Yes. Because he didn’t receive a break after writing for a year or so.5) Why did the call from his old acquaintance change his life?Because his doubt of his resolution to write was cleared. He was determined to keep on writing.6) In what way did people like Delaney and Belafonte become role models for the author?From them he learned that one had to make sacrifices and live creatively to keep working hard to realize one’s dreams.7) How many years did the author keep on writing before his great success? He kept on writing for 17 years before his great success.8) What did the two sardine cans and 18 cents in the brown paper bag symbolize?They symbolized his courage and persistence to stick to his dream of writing.9) What is the meaning of the Shadowland of dreams?The Shadowland of dreams means all the difficulties (e.g. neglect, poverty, doubt, uncertainty, and fear of failure) people meet with in pursuing their dreams.2 Text A can be divided into three parts with the paragraph number(s) of each part provided as follows. Write down the main idea of each part.Part: One; Paragraph(s): 1-2; Main Idea: Alex Haley explains the difference between “being a writer” and “writing”.Part: Two; Paragraph(s): 3–18; Main Idea: The author tells about his struggle to stick to his dream of writing and his final success.Part: Three; Paragraph(s): 19-22; Main Idea: The author tells about his struggle to stick to his dream of writing and his final success.Task Two Reading Between the LinesRead the following sentences carefully and discuss in pairs what the author intends to say by the italicized parts.1) For every writer kissed by fortune, there are thousands more whose longing is never rewarded. (Para. 2)Compared with those lucky writers who have become famous, thousands of people who devote themselves to writing arenever given recognition as successful writers.2) Next time I make a sale. (Para. 6)Considering the rather difficult circumstances the author was in, it is easy to see that there was a degree of irony and self-sarcasm when he promised his friend that he would pay back the money next time he made a sale, for it was something that had not happened before and would not be very likely to happen in the near future, thus pushing the repayment of the debt into the remote future.3) What’s more, I could write on the side. (Para. 8)More importantly, I could take writing as a part-time job.4) There’s everything you’ve made of yourself so far. (Para. 10)The two cans of sardines and 18 cents are all you have.5) Another Village neighbor was a handsome young singer who ran a struggling restaurant. (Para. 13)… a restaurant that has few customers and is about to close down.6) As I absorbed the lesson, I gradually began to sell my articles. (Para. 15) As I became aware of what it meant to live in the Shadowland, …7) For the first time I had money and open doors everywhere. (Para. 18)… I had a lot of opportunities.Checking Your VocabularyWord Detective1 Choose the definition in Column B that best matches each italicized word in Column A.1)d2)g3) f4) e5) b6) h7) a8)c2 Spell out the words from Text B with the help of the given definitions, the initial letters and paragraph numbers. Example: e stablish : set up; begin; create (Para. 1)1) w orthy : deserving respect or serious consideration (Para. 1)2) c reep : move slowly, quietly, and carefully, esp. so as not to attract attention (Para. 1)3) r esolve : make a determined decision; decide firmly (Para. 2)4) r efresh : make less hot or tired; bring back strength and freshness to (Para. 5)5) o ccurrence : an event or happening (Para. 6)6) s urplus : an amount additional to what is needed or used (Para. 6)7) f avourable : winning favour and approval (Para. 7)8) r emark : say esp. sth. that one has just noticed; give as an opinion (Para. 9)3 Some phrases or expressions from Text B are hidden in the following picture. Find the phrases or expressions and then use them to complete the sentences with the help of the clues.1) He sweeps the floor for the hotel to work out (以⼯作抵偿) the cost of board. (Para. 1)2) She was unused to (不习惯) talking about herself. (Para. 4)3) After waiting for a long time，the little boy is out of patience(不耐烦). (Para. 4)4) The bad weather has added to (增加) the difficulties in our work. (Para. 4)5) The homeless people in the city have to walk the streets (⾛街串巷), begging for food and money. (Para. 5)6) We were terrified when we came on / upon (发现) a snake behind the little cottage on the edge of the wood. (Para. 5)7) Eva was cutting the grass, and in the meantime (与此同时) Adam was planting roses. (Para. 7)8) From this book written by a movie star we get / have got the idea (领悟到) that those people in the limelight are just ordinary people — even famous faces have flaws! (Para. 7)Checking Your Comprehension1 Answer the following questions with the information contained in Text B.1) How did the author get to know about the school for coloured people in Virginia?He overheard two miners talking about it while working in the coal-mine.2) Why did the author resolve to go to the school?Because he heard that the school was established for coloured people and opportunities were provided to poor but worthy students to work out all or a part of the cost of board and learn some trade or industry at the same time.3) What kind of situation was he in when he reached the city of Richmond late one night?He was tired, hungry and dirty. And he was completely out of money. He had not a single acquaintance in the city, and, being unused to city ways, he didn’t know where to go.4) How did he spend his first night in Richmond?He walked the streets till he became too exhausted to walk any longer. Then he found an elevated sidewalk and lay under it for the night upon the ground.5) How did he earn some money for his breakfast the next morning?He helped unloading a cargo of pig iron from a large ship.6) Why didn’t the head teacher admit the author to the institution at first? Because of being so long without proper food, a bath and change of cloth, he didn’t make a very favourable impression upon her.7) How did the author get a chance to prove his worthiness to the head teacher? The head teacher asked him to sweep the adjoining classroom and he did an excellent job,which proved his worthiness as a student in the institute.2 Read the following statements and then decide whether each of them is true or false based on the information in the text. Write T for True and F for False in the space provided before each statement. 1) F At Hampton Normal and Agricultural Institute poor but worthy students hadopportunities to pay just a part of the cost of board.(Poor but worthy students were provided opportunities to earn money to pay all or a part of the cost of food in the school and at the same time learn some trade or industry.)2) T On the first day of his journey, he realized that he didn’t have enoughmoney to go to Hampton.3) F He reached the city of Richmond by walking and begging for a number ofdays.(He reached the city of Richmond by walking and begging rides for a number of days.)4) T Though he was tired and hungry, he still believed that he would reachHampton.5) F By helping unload a big ship, he earned enough money to buy a chicken legand an apple pie for his breakfast.(By helping unload a big ship, he earned enough money for his breakfast.)6) F He felt that a new kind of existence had begun because he arrived at theschool with a surplus of 50 cents.(He felt that a new kind of existence had begun because he could begin his education in the school.)7) T He worked hard to clean the classroom because his future depended uponthe impression he made upon the head teacher.8) F The head teacher admitted the author on condition that he should clean theclassroom thoroughly after class.(The head teacher admitted the author because he proved his worthiness by cleaning the classroom thoroughly.)Enhance Your Language AwarenessWords in ActionWorking with Words and Expressions1 In the box below are some of the words you have learned in this unit. Complete the following sentences with them. Change the form where necessary.1) A smart appearance tends to make a(n) favourable impression at an interview.2) The scientist failed in his experiments many a time, but he was never discouraged ; instead, he stuck it out and finally madea great scientific discovery.3) When I asked my mother if I could marry George, she consented but rather unwillingly.4) The garden has fallen into a state of neglect since its owner died two years ago.5) Coming home late, the boy crept quietly into the house to avoid waking his parents.6) If you want to learn a language well, sufficient time is necessary.7) The origin of Chinese writing can be traced back to ancient China although we are not certain of the date of its invention.8) The price was somewhat higher than I had expected. However, it was still acceptable.9) When you feel tired, a rest and a cool drink will refresh you.10) As I sit here today, I couldn’t be more grateful for the opportunity, not only to be alive, but also to apply my life to such a(n) worthy effort.11) More and more people in big companies are enrolling in English courses to improve their promotion(晋升) prospects .12) I made full preparations for my journey to London on foot and I resolved to get there in five days.13) At the end of the interview, she remarked , “You’ve proved your worthiness more than well enough.”14) I hope that I shall never again have to undergo such a terrible experience.15) Susan started singing to her baby and was rewarded with a smile.2 In the boxes below are some of the expressions you have learned in this unit. Do you understand their meanings? Do you know how to use them in the proper context? Now check for yourself by doing the blank-filling exercise. Change the form where necessary.1) Since the summer vacation has started, let’s pack up and spend a week in the country with my grandparents.2) The boy is so interested in the popular novel entitled Harry Porter and the Deathly Hallows(圣徒) that he has read it for many a time.3) I admire Steve very much, for in his pursuit of a successful life, he always stays the course and never gives up in spite of the many difficulties and risks he has encountered.4) The couple’s love was put to the test when the husband was crippled in a car accident.5) I mailed out 250 letters to complete strangers for help and within 6 weeks the stream of money came flooding in from all over the country.6) When searching for some news online(在线的) last night, I came across an interesting website(⽹址) devoted to computer games.7) He is so clever that he can always come up with solutions at the last moment.8) At the sight of the big fish, the fisherman plunged his hands into the water and caught it with graceful ease.Increasing Your Word Power1 Listed in the box below are some unit nouns. Discuss their meanings and then complete the following table by filling in the appropriate unit noun. The same unit noun may be used for more than once. Consult a dictionary if necessary.a(n) slice of bread a(n) particle of rocka(n) bunch of keys a(n) bar of soapa(n) can of orange juice a(n) sheet of glassa(n) item of business a(n) article of furniturea(n) slice of meat a(n) particle of dusta(n) can of beer a(n) bar of chocolatea(n) article of luggage a(n) bunch of flowersa(n) sheet of paper a(n) item of expense2 Words such as respectful, respectable and respective may cause confusion because they are similar either in meaning or in spelling. To communicate effectively, we need to pay special attention to such confusable words. In each of the following sentences you are giventwo or three words in brackets. Choose the appropriate one to fill in the blank. You may consult a dictionary if necessary.1) Now your father has retired, you should go and see him now and then. This should not be neglected (neglectful, neglected).2) Some boy students are neglectful (neglectful, neglected) of their appearance in school.3) In this book the writer describes his colourful (coloured, colourful) experiences in Africa.4) To celebrate the Spring Festival, they tie many coloured (coloured, colourful) lamps on the trees.5) The coat is made of a kind of cloth that is rough (rough, tough) to touch.6) The meat was tough (rough, tough) and hard and I did not like it at all.7) The article is all nonsense. It’s not worth(worth, worthy) the paper it’s printed on.8) These young men will prove worthy (worth, worthy) of our trust.9) The situation will develop in a direction favourable (favourite, favourable) to China.10) I like oranges very much; they are my favourite (favourite, favourable) fruit.11) The boys here are well mannered and respectful (respective, respectable, respectful) toward grown-ups.12) My uncle is a respectable (respective, respectable, respectful) doctor in our town.13) After the meeting we will take our respective (respective, respectable, respectful) ways home.14) It was very considerate (considerate, considerable) of you to send me a birthday card yesterday.15) There has been a considerable (considerate, considerable) growth of light industry in the city in the last five years.3 Word Building。
unit-3-商务英语综合教程2Unit 3: Business English Integrated Course 21. Vocabulary1.1. Definitions1.1.1. Management: The process of planning, organizing, controlling, and directing resources to achieve specific goals.1.1.2. Entrepreneur: A person who starts and runs a business, taking on financial risks in the hope of making a profit.1.1.3. Business plan: A written document that describes a business, its objectives, strategies, market, and financial forecasts.1.1.4. Marketing: The process of identifying, anticipating, and satisfying customer needs and wants through the creation, promotion, and distribution of products and services.1.1.5. Market research: The process of gathering and analyzing information about a market, including its size, growth potential, competition, and customer preferences.1.1.6. Sales: The act of selling a product or service, including activities such as prospecting, presenting, and closing sales.1.1.7. Advertising: The use of various media to promote a product or service, including print, broadcast, and online media.1.1.8. Public relations: The practice of managing the communication between an organization and its stakeholders, including customers, employees, investors, and the media.1.2. Examples1.2.1. The management team is responsible for setting goals, making plans, and ensuring that resources are used effectively.1.2.2. The entrepreneur invested all his savings in his new business, hoping to make a profit.1.2.3. The business plan outlines the company's objectives, strategies, and financial forecasts.1.2.4. The marketing department is responsible for identifying customer needs, creating products, and promoting them through advertising and other means.1.2.5. The market research team gathers information about competitors, customer preferences, and market trends to help the company make informed decisions.1.2.6. The sales team is responsible for finding potential customers, presenting the company's products, and closing sales.1.2.7. The advertising campaign used various media, including television, radio, and billboards, to promote the new product.1.2.8. The public relations department manages the company's communication with stakeholders, responding to inquiries from customers, investors, and the media.2. Expressions2.1. Definitions2.1.1. To break even: To earn enough money to cover all costs, without making a profit or a loss.2.1.2. To launch a product: To introduce a new product to the market.2.1.3. To conduct a survey: To gather information by asking questions to a group of people.2.1.4. To target a market: To aim marketing efforts at a specific group of customers who are likely to be interested in a product or service.2.1.5. To negotiate a deal: To discuss terms and conditions with another party in order to reach an agreement.2.1.6. To close a sale: To complete a transaction by selling a product or service to a customer.2.1.7. To handle complaints: To address customer concerns and resolve issues that arise.2.1.8. To issue a press release: To distribute a statement to the media, announcing news or events related to a company.2.2. Examples2.2.1. The company needs to sell 100,000 units of the new product in order to break even.2.2.2. The company will launch the new product next month, with a major advertising campaign.2.2.3. The company conducted a survey to find out what customers thought of the newproduct.2.2.4. The company has targeted the young adult market with its new line of clothing.2.2.5. The company is negotiating a deal with a major supplier to reduce costs.2.2.6. The salesperson was able to close the sale by offering a special discount.2.2.7. The customer service department handled the complaint by offering a refund and an apology.2.2.8. The company issued a press release announcing its new CEO and its plans for expansion.。
新标准商务英语综合教程2第三单元全文共6篇示例，供读者参考篇1My School LifeHi everyone! My name is Lily and I'm 10 years old. I go to Greenwood Elementary School. Today I want to tell you all about my regular school day and the different subjects I study. Get ready for an exciting journey into a kid's life!Every morning, my mom wakes me up at 7am. I get dressed in my uniform - a white shirt, blue skirt, and black shoes. Then I eat a yummy breakfast, usually cereal or toast with jam. At 8am, the school bus arrives to pick me and my neighborhood friends up.The first class is English. I love learning new words and reading stories. My favorite book is Charlotte's Web - it's about a spider named Charlotte who is really smart and helps her friend Wilbur the pig. In English, we also practice writing sentences and paragraphs.Next up is math. I'll be honest - math isn't my favorite subject. It's kind of hard remembering all the formulas and doing calculations. But my teacher Mr. Park makes it fun by letting us use colorful counting blocks and playing number games. I really enjoy the word problems though, because they are like little stories.After math, we have science class. Science is awesome! We get to do lots of cool experiments. Last week, we made little volcanoes erupt by mixing baking soda and vinegar. We've also learned about the human body, planets, and different types of animals. My best friend Sarah wants to be a scientist when she grows up to study dinosaurs.Around noon, we go to the cafeteria for lunch. My favorite meal is spaghetti and meatballs. I usually buy milk or juice to drink. After lunch, we have recess for an hour. Everyone runs around playing tag, jumping rope, or kicking a soccer ball. Recess is a nice break to get some energy out.In the afternoon, we have history class. We are learning about ancient civilizations like Rome, Greece, Egypt, and China. It's mind-blowing that people lived so long ago and built amazing structures without modern technology! My least favorite part of history is memorizing all the dates though.After history is my favorite class - art! We get to draw, paint, make pottery, and all sorts of creative projects. Last month, we learned about famous artists like Van Gogh and made paintings in his unique style. I dream of becoming a famous artist one day and having my own art gallery.Finally, the school day ends at 3pm. I take the bus home, have a snack, play outside, and do my homework. Mondays are the worst because I have spelling and multiplication tests to study for. But I try my best and my parents are always proud of me.Evenings are my free time to read books, color, play games, or watch shows. I go to bed around 9pm to rest up for another fun day at school tomorrow!Well, that's what a typical day is like for this fourth grader. Being a kid is hard work with all the learning and activities we pack in. But I enjoy school a lot and love seeing my friends every day. Maybe someday I'll be a grown-up like you reading this essay! Until then, I've got more homework to do. Stay awesome!篇2My Amazing Business AdventureHi there, everyone! I want to tell you about my incredible adventure in the world of business. It all started when my teacher introduced us to the exciting world of commerce. I learned that business is all about buying and selling things to make money. I was so curious to know more and decided to embark on my own business venture.My first step was to decide what I wanted to sell. I thought hard about it and finally settled on selling homemade cookies. Who can resist the delicious smell of freshly baked cookies, right?I knew it would be a hit!Next, I had to come up with a plan. I wrote down all the steps I needed to take, just like a recipe. First, I had to gather the ingredients – flour, sugar, butter, and chocolate chips. Then, I had to mix them all together and shape the dough into small balls. After that, I put them in the oven and waited patiently for them to bake. The smell was heavenly!Once the cookies were ready, I packaged them in colorful boxes with a cute ribbon. Presentation is key, you know! Then, I made some flyers with mouth-watering pictures of my cookies and handed them out to my friends, family, and neighbors. I also created a little sign that said, "Delicious Homemade Cookies for Sale!" and put it in front of my house.The response was amazing! People started coming to my house, eager to try my cookies. They loved them so much that they told their friends, who told their friends, and soon I had a steady stream of customers. It was so exciting to see people enjoying something I had made.But running a business wasn't just about making cookies. I had to handle money too. I created a little cash register with colored paper and practiced giving change. I learned how to count money and make sure I was giving the right amount back. It was like a fun math lesson!As my business grew, I realized that I needed to expand. I started taking orders for special occasions like birthdays and parties. I even created a website where people could place their orders online. It was like having my own little bakery!Through my business adventure, I learned many important skills. I learned about responsibility by making sure I had enough ingredients and delivering orders on time. I learned about communication by talking to customers and taking their feedback. Most importantly, I learned about the value of hard work and perseverance.Now, my cookie business has become a big success. I have even started thinking about expanding into other delicious treatslike cakes and pastries. Who knows, maybe one day I'll have my own bakery chain!So, my fellow adventurers, don't be afraid to dream big and start your own business. It may seem like a big challenge, but with passion and determination, anything is possible. Who knows, you might just create something amazing like I did. Good luck on your own business adventures!篇3My Exciting Adventure at the SupermarketHi everyone! Today I want to share an amazing adventure I had at the supermarket. It was so much fun! Let me tell you all about it.Last weekend, my mom took me to the supermarket. As soon as we walked in, I was amazed by the size of the place. It was huge, with colorful signs and shelves full of all kinds of things. I felt like I was in a wonderland!We started our adventure in the fruit and vegetable section. There were rows and rows of fresh fruits and vegetables neatly arranged. The colors were so vibrant and appetizing. I saw juicy red apples, shiny yellow bananas, and plump oranges. I evenspotted some exotic fruits like dragon fruits and kiwis! I learned about the importance of eating healthy and how fruits and vegetables keep us strong and energetic.Next, we moved on to the bakery section. The smell of freshly baked bread filled the air, making my tummy rumble with hunger. The shelves were filled with different types of bread, cakes, and cookies. I was tempted to try them all! My mom explained the importance of moderation and how treats like these should be enjoyed occasionally.After the bakery, we headed to the dairy section. It was like a treasure trove of milk, cheese, and yogurt. There were so many choices! I learned that dairy products are rich in calcium, which helps us have strong bones and teeth. I even got to taste some samples of delicious cheese. Yum!As we continued our adventure, we reached the meat and seafood section. It was a bit cold there, but I was fascinated by the variety of meats and fishes. I saw juicy steaks, fresh chicken, and even live lobsters! My mom explained the importance of protein for our muscles and how different types of meat and seafood provide us with essential nutrients.Next, we explored the household section. It had everything we needed for our home. From cleaning supplies to kitchenutensils, it was like a mini department store. I learned about the importance of keeping our surroundings clean and organized. We even bought some eco-friendly products to help protect the environment.Finally, it was time to check out. We went to the cashier, and the friendly cashier scanned all our items. I was amazed by how fast she could do it! My mom paid for our groceries, and we left the supermarket with bags full of goodies.This adventure at the supermarket taught me so much. I learned about healthy eating, the importance of moderation, and how to take care of our home. It was a fun and educational experience. I can't wait to go back to the supermarket and explore more aisles!That's all for my exciting adventure at the supermarket. I hope you enjoyed hearing about it as much as I enjoyed experiencing it. Remember, learning can happen anywhere, even at the supermarket!篇4Unit 3 - It's a Small World After AllHey guys! Today we're gonna learn about something really cool - how businesses work all around the world! It's like a tiny little planet where everyone is connected.First up, we have to talk about globalization. That's a big word, but it just means that the whole world is becoming more and more connected. Companies can buy and sell stuff anywhere on Earth now! Isn't that wild?My dad works for this huge company that makes toys. They have factories in China that make the toys, but then they ship them all over - to the US, Europe, Africa, you name it! The toys go on airplanes and ships and trains to get to stores everywhere. That's global trade!But it's not just products that go global. Services can too! Like if you call the customer support line for your computer game, you might be talking to someone reaaaally far away, maybe even on the other side of the world! Those people have to learn amazing languages to be able to help customers from everywhere.Companies also hire people from all over to work at their offices in different countries. My aunt is a manager for a big restaurant chain, and she's lived in Thailand, France, and Brazil for her job! How cool is that?Like, my dad's company has different toy designers make the dolls and action figures for different countries and cultures. They want to make sure the toys are fun AND respectful for all the kids who might play with them. It's a tricky balance!Then there are things like languages and currencies to figure out. Most big companies will have departments that just focus on translation and money exchange rates. My dad's best friend is a professional money converter guy - he gets paid to keep track of how much money is worth what in different countries! Crazy, right?Another huge part of global business is technology. With smartphones, video calls, and fast internet, companies can coordinate their operations across the entire planet much more easily now. Managers use virtual meetings and messaging apps to stay in touch with teams on the other side of the world. It's like magic!I think the coolest technology for global business is definitely 3D printing though. My dad's friend's company can just email a design file from Germany to their factory in South Korea, and BOOM - out pops a new product sample! No more waiting months to ship prototypes back and forth. The future is now, my friends!Okay, okay, I could go on and on about global business operations and international management strategies. But I'll spare you the details - that stuff is pretty boring unless you're a real enterprise guru like my dad.The main point is this: The world has never been so connected before! Companies today have the whole planet as their marketplace and workforce. If you work hard, study those languages, and stay tech-savvy, you could end up working for an awesome global business too when you grow up. Then you'll get to travel everywhere! Doesn't that sound like fun?But for now, I gotta bounce. My dad's taking me and my friends to his company's headquarters downtown to see how they develop the new toy lines. Hopefully they'll let us play test some prototypes! A kid's job is never done. Until next time, stay globalized, my friends!篇5Unit 3: Working with PeopleHi friends! Today we're going to learn about something super important - working with other people! It's a big part of being a grown-up and having a job. Get ready for some fun stories and lessons!First up, we need to talk about teams. A team is a group of people working together towards the same goal. It's kind of like when you play soccer or basketball with your buddies. You all have to cooperate and do your part to win the game, right? Well, teams at work are just like that, but instead of scoring goals, you're trying to get projects done or make the company successful.Now, being part of a team can be awesome because you get to make new friends and learn from different people. But it's not always easy! Sometimes team members disagree or have different ideas about how to do things. That's when you need good communication skills.Communication is how we share information and understand each other. There are lots of ways to communicate, like talking, writing emails or texts, giving presentations, or even just using body language and facial expressions. The important thing is to be clear, respectful, and a good listener.Let me give you an example. Say your team is working on designing a new video game. Some people want to make it really challenging with tons of levels, but others think it should be more relaxed and fun. Instead of arguing, you could have a team meeting where everyone shares their ideas calmly and listens toeach other. Then you might be able to come up with a plan that makes everyone happy - maybe the game could have different difficulty modes!Good communication also helps you avoid misunderstandings. Like if your team leader asks you to "submit the report by Friday," you'd want to clarify whether that means before work on Friday morning or by the end of the day. Otherwise, you might turn it in late accidentally.Another important part of working with people is managing conflict. Conflicts are disagreements or tensions between people. They can happen when people have different personalities, goals, or opinions. Maybe your teammate loves working at night but you're a morning person. Or maybe you both really want to be in charge of the new project.The key to managing conflict is staying calm, seeing the other person's perspective, and finding a compromise that works for everyone. You could take turns being the leader, or decide who is best for each role based on their strengths. As long as you communicate openly and respectfully, most conflicts can be resolved.Finally, we need to talk about diversity and inclusion. A diverse team has people with different backgrounds, cultures,abilities, and perspectives. An inclusive team makes everyone feel welcome, valued, and able to fully participate. Companies care a lot about diversity and inclusion because it helps them be more creative, understand different customers better, and treat everyone fairly.For example, if you're designing a new app, having a diverse team with people of different ages, ethnicities, and abilities can help make sure the app works well for all kinds of users. And if your workplace feels inclusive and respectful, employees will be more motivated, loyal, and willing to contribute their unique ideas.Phew, that was a lot to cover! As you can see, working well with others is a crucial skill for any job or team. Remember to communicate clearly, manage conflicts calmly, and celebrate the diversity of your teammates. If you can master all that, you'll be an awesome coworker and leader when you grow up!篇6A Fun Business JourneyHi there, friends! Today I'm going to share with you about an awesome book called the New Standard Business English Integrated Course 2. It's all about learning cool business stuff inEnglish! The third unit is super fun and interesting. Let me tell you what it's all about.The unit is called "Marketing Strategies" and it teaches us how companies decide the best ways to sell their products or services. It's kind of like thinking about how to make people want to buy your lemonade at a lemonade stand! You have to come up with good ideas to get people interested.One big part is something called the "marketing mix." It has four main things – the 4 Ps! The first P is "product." This means the actual thing you're selling, like a toy or a video game. Companies have to make their products look great and work really well so people will want to buy them.The second P is "price." If something costs too much money, people might not want to get it. But if it's too cheap, they might think it's not good quality. Setting the right price is really important!Then there's the third P – "place." This is about where the product is sold. Is it in a store? Online? Both? Companies have to pick the best places to reach their customers.Finally, the fourth P is "promotion." This means advertising and getting the word out about your product so people knowabout it and want it. TV commercials, websites, billboards – those are all promotions!The book talks about different promotion strategies companies can use. One is called the "pull strategy" where they advertise directly to customers to make them want to buy the product. Another is the "push strategy" where they encourage stores and salespeople to promote and sell the product. There are pros and cons to each way.It's also super important for companies to do good market research first before making any big decisions about marketing. They have to understand what customers want and who their biggest competitors are. Sometimes companies will pay people to test out new products and give feedback too.A big part of marketing is having a strong brand identity. That means creating a recognizable name, logo, slogan, and image for your company or product. Like how everyone knows McDonald's golden arches or Nike's "Just Do It" slogan! Building a popular brand makes people more likely to buy from you.The textbook has lots of examples of real companies and their marketing plans. It talks about marketing strategies for big companies like Apple and Coca-Cola, but also smaller businessestoo. There are practice activities where you can come up with your own marketing ideas. It's a very hands-on way to learn!Overall, I think learning about marketing strategies is fascinating. It makes you think about all the thought and planning that goes into getting us to buy certain products or use certain services. Companies have to be super creative and smart about their marketing. It's not just about making commercials!When I grow up, maybe I'll work in marketing and get to design awesome ad campaigns. Or maybe I'll start my own company and get to decide on the pricing, branding, and promotions myself. Learning this stuff now will definitely help prepare me for business careers in the future. Who knows, I could become the next big marketing genius!Well, that's a quick overview of what the "Marketing Strategies" unit covers. Doesn't it sound like a lot of fun? I can't wait to learn more marketing tips and maybe even launch my own lemonade brand one day. Thanks for reading, friends! Let's continue our business English journey together.。
