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永旺梦乐城永旺梦乐城番禺广场，是华南地区一号店，永旺集团在中国开发的第11家购物中心。
永旺梦乐城番禺广场，作为番禺核心区域的新都会家庭时尚购物中心，全心为顾客带来“全方位体验原汁原味的日本品牌群和顶级购物体验。
”1位置广州市番禺区番禺大道与市莲路交界处8覆盖区域项目周边五公里范围为主2开发商永旺集团9消费者构成社区消费人群、地铁换乘及政务办公人群3商业建筑形态集中式商业10档次中档4商业建筑面积(m2)10.3万11业态零售、餐饮、娱乐、亲子5开业时间2015年12主力/品牌商户CGV影城、永旺、国美、优衣库6停车位数量1700个13开业平均租金75元/m27经营定位番禺核心区新都会家庭时尚购物中心14现在平均租金200元/m2永旺梦乐城28%20%5%33%14%主力店次主力店儿童业态餐饮零售永旺梦乐城餐饮占比较高，大小门店数量将近80家。
除一二层设有轻餐饮，四层与电影院聚合的亚惠美食广场及甜点、饮茶店。
而五层设有包括北方家宴、探鱼、好客家、万岁寿司、浪花屋、汉拿山、曼谷风等亚洲各地热门美食。
值得一提的是，与下沉广场相连的负一层美食街，拥有包括汉堡王、大阪王将、水果工坊、HEYO 、大和屋、食其家、摩提工坊、萨莉亚等，由符合三代人口味的中国各地的休闲餐厅构成。
b.具有日系的品质设施和特色服务商场内设置了母婴室、吸烟区，还拥有婴儿、儿童专用洗手间，并提供自助寄存柜、婴儿购物车、免费手机充电及WiFi服务、雨伞免费租借服务等。
a.“两核一街”的动线模式两个核心大型主力店位于整体购物中心的两侧，中间由专卖店街链接，呈现购物、娱乐、餐饮等丰富业态，层次清晰，动线合理。
借鉴之处a.餐饮业态的引入尽量多样化，涵盖世界各国及中国地方特色美食，以满足不同人群的口味需求。
b.由于项目商场是南北两个独立的建筑，建议在两端各设置一个主力店或次主力店，对消费者走动进行有效引导。
a.交通事先未规划好永旺梦乐城处于市莲路和亚运大道两条主干道之间，十字路口相距较近，且人车流量大，交通组织不完善，经常出现交通拥堵现象，尤以节假日为甚。
国内连锁超市盈利能力研究——以永旺超市为例Study on the profitability of domestic supermarket chains ——Taking Aeon supermarket as an exampleAbstractNowadays, with the development of economic globalization, with the rapid growth of China's economy, people's consumption capacity is also expanding, which directly reflects the continuous increase of the total retail sales of consumer goods. The rapid development of supermarkets is a typical example. There are two factors for the expansion of supermarket scale. First, with the expansion of the market, enterprises continue to open new stores to increase their turnover. Second, through integration, merger and acquisition, the scale of enterprises will be expanded. In China, supermarkets have developed from 1990s to now and become the mainstream of Chinese retail industry. Facing many competitors in the market, we can take the initiative to grasp the opportunities and challenges, improve our competitiveness and enhance our profitability, so as to be in the leading position in the competition.This paper takes aeon supermarket as the research object to study the profit model of aeon supermarket.First of all, the profit model of the supermarket chain industry and the status quo of the development of the supermarket chain at home and abroad are simply handled, and the current situation of the domestic supermarket chain industry is basically clear.Then the operating conditions of the aeon supermarket to do thefurther research, with the profit pattern of aeon supermarket compared with several other domestic large supermarket chain brand profit model, aeon supermarkets are thoroughly analyzed the current profit model and several other large chain supermarket brand profit model of advantages and disadvantages and face the challenges and opportunities.Finally, the author puts forward some reasonable countermeasures and Suggestions, aiming at improving the profitability of domestic supermarket chain brands and strengthening the development of domestic supermarket chain brands.aeon supermarket profit model development status competition plan目录第一章绪论 (6)1.1研究背景及研究意义 (6)1.1.1研究背景 (6)1.1.2研究意义 (6)1.1.3 研究内容 (7)1.2文献综述 (7)1.2.1连锁超市的营销策略 (7)1.2.2连锁超市的盈利模式 (8)1.2.3 连锁超市的经营方式 (8)1.2.4 连锁超市的风险控制 (9)1.3国内外连锁超市发展现状 (9)1.3.1国外连锁超市发展现状 (9)1.3.2国内连锁超市发展现状 (9)1.4本文的创新思路 (10)第二章连锁超市概述 (11)2.1连锁超市的定义 (11)2.1.1连锁超市的特点 (11)2.2连锁超市的投资价值 (11)第三章永旺超市盈利模式分析 (12)3.1连锁超市的主要盈利途径和盈利特点分析 (12)3.1.1 赚取进货价与出售价之间的差价 (12)3.1.2收取商家进店的费用以及各种陈列费，节庆费和促销费等 (12)3.1.3广告费的收入 (12)3.1.4账期收入 (12)3.1.5地租收入 (13)3.2永旺超市盈利模式分析 (13)3.3永旺SWOT分析 (13)3.3.1 优势分析 (13)3.3.2 劣势分析 (14)3.3.3 机会分析 (14)3.3.4威胁分析 (14)第四章永旺超市的概述 (15)4.1永旺的概述 (16)4.2永旺的经营方式 (16)4.3永旺的盈利模式 (17)第五章对永旺超市以及国内连锁超市的展望 (18)5.1对永旺超市的展望 (18)5.2对国内连锁超市的展望 (18)第六章总结 (20)参考文献 (21)致谢.................................... 错误!未定义书签。
