职场英语.ppt

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外研社职场实用英语交际教程(高级)教学课件VETS高级PPT_Unit_4

职场实用英语交际教程（高级）——Unit 4
Set the task
Script
Liu Hong: Morning, Tim. How was your trip to the Audio Expo? Tim: Well, I reaped a lot from the Expo. Before I went there, I was so confident of our products that I thought we had the best and most advanced audio products in the industry.
Muse Audio Supplies is a well-known electronics company in the industry. The company is now preparing to develop a new smart audio device to meet the demand of the market. Tim Swift, general manager of the company, has asked Liu Hong, the senior product manager, to make a product development proposal for the smart audio device.
the background, customers’ expectations, and aim; • list two to three key points you need to consider when making a product
development proposal; • make a product development proposal.

职场综合英语教程第三册 Unit 1 Business Trip[优质ppt]

Listening and Speaking
Exercise 2 Checking in at the Airport
Directions: Now you will hear a conversation. You are required to put in the missing information.
Listening and Speaking
* Be aware that travel from one country to another may be restricted.
Related Information
2）Business preparations for international travel * Language differences * Seasonal weather conditions in the countries to be
Listening and Speaking
Clerk: Are these yours? Frank: Yes, these are my personal stuff. Clerk: Are you bringing in any liquor? Frank: No, I'm not. Clerk: Are you bringing in any __ci_g_ar_e_tt_es___? Frank: Only my own use. Clerk: All right. Please open your bags. Clerk: Thank you. Have a good stay in New York. Frank: Thank you.
Listening and Speaking

商务职场英语Unit_3PPT课件

products or services are product or service
better than those of the
competition,
f Complete the text with the verbs in parentheses in the
present passive voice.
a In pairs, discuss the questions.
1. Of the advertisements that you saw on your way here today, which caught your attention most?
2. What elements of an advertisement appeal to you—image? color? language? design? humor?
c In pairs, answer these questions about the advertisements.
1. What products/services are these advertisements trying to sell?
2. What age group(s) and socioeconomic group(s) are they aimed at?
Key
Advertising is an essential part of marketing a product and (1)____i_s_u_s_e_d______ (use) to inform people about products and services. People (2)_a_r_e__p_e_rs_u_a_d_e_d_ (persuade) to buy products for different reasons. Sometimes they (3)_a_r_e_c_o_n__v_in_c_e_d(convince) by the hope that the product will improve their appearance. Other times, they (4)___a_r_e_m__a_d_e___ (make) to believe that a particular service is somehow better than any other. Often, a product (5)__i_s_p_u_r_c_h_a_s_e_d_ (purchase) simply because it (6)__i_s_n_e_e_d_e_d_ (need) in the home.

职场英语口语培训课程PPT

resources.
Learn common phrasal
Effective Communication Skills
1
Active Listening
Learn how to listen effectively and understand the needs and issues of
your colleagues and clients.
职场英语口语培训课程
PPT
通过这个课程，你将学习到在职场环境中使用英语的技能，这对你的职业发
展将会有极大的帮助。
Introduction to the Course and
Objectives
Introduction
Objectives
Assessment
Learn about the course,
Understand how to build
Learn effective slide design
of preparation and rehearsal,
your confidence and
techniques to help make
and learn different
overcome nervousness when
Course
Course Recap
Evaluation
Recap of what you learned in the
Provide feedback on the coursg key takeaways and
the instructor, and evaluate your
tone in workplace communication.

外研社2023职场素质英语(第三版)教学课件Unit 3-第三版

I can find a lover I can find a friend I can have 4._s_e_c_u__ri_t_y____ until the bitter end Anyone can comfort me with 5._p_r_o_m__i_s_e_s_again I know, I know
Reading
Colleagues would have strong faith in us if we have a reputation for being honest. When a problem arises at work, colleagues are more likely to back up the honest party. Likewise, when in trouble, we would gain more sympathy and understanding from others. Honesty earns respect and respect brings trust. It also engenders a successful team spirit, a happy work environment, and a sense of self-worth and selfconfidence.
Reading
Phrases & Expressions
New Words & Expressions
Reading
By telling the truth we avoid all the problems that come packaged with lies. One lie usually leads to another and then another until we are caught in a web from which it could be hard to free ourselves, and, there is nothing more horrible than having past lies come back to haunt us again. By being honest, we are able to go home each day with a clear conscience and sleep soundly without the nightmares of being caught, then losing our reputation and friends.

职场英语PPT课件

1. Job application Questionnaire
I
If you are sure of the question:
1. When you want apply for a job, do you know where to begin? 2. What documents are the most important in job-hunting? 3. What are the differences between a cover letter/application
e. feeling happy with job
f. a letter attached to your CV to make a good impression on employer g. a document stating your experience or education h. the duties or responsibilities in a job
referee apply for employ
3. Matching：Match the words with their definitions.
I
1) CV 2) referee 3) qualification 4) cover letter 5) heavy work load 6) applicant
Add more details in the list …
2.Discussion
I
discuss
What are theБайду номын сангаасrecruitment procedures like?
covering letter application letter application form resume recruit position /post career objective advertisement employee vacancy requirement recruitment agencies headhunt candidate shortlist applicant experience interviewer hire interviewee qualification recruitment interviewer reference

职场实用英语交际教程(初级)教学课件unit10

Set the task
Language in focus
1. Complete the sentences with the correct form of the words in the box. represent pressing overview
1) This file gives us a(n)___o_v_e_r_v_ie_w___ of the company’s development. 2) Lily didn’t go to the party because she had some __p_r_e_s_s_si_n_g___matters to deal with. 3) Jenny is our company’s sales ____re_p_r_e_s_en_t_a_t_iv_e___ in Italy, and she needs to cooperate
2. Jack Wayne, Director of the Sales Department, asks Wang Rui, a sales representative, to write an order confirmation email to Ms Smith. representative /reprɪ'zentətɪv/ n. 代表 e.g. John delivered a speech as a student representative in the graduation ceremony. 在毕业典礼上，约翰作为学生代表发表了演讲。
职场实用英语交际教程（初级）——Unit 10
Set the task
Jack is talking to Wang Rui about the new order from their UK client. Listen to their conversation and get a clear idea of the task given to Wang Rui.

《职场英语》Booking a ticket (PPT)

Key Expressions
aisle seat 靠近过道旁的座位 window seat 靠窗的座位 middle seat 中间的座位 transfer passenger 中转旅客 direct flight 直飞航班 layover 中途下车/临时停留 departure gate 登机口 arrival time 抵达时间 departure time 离港时间
tickets a few days in advance. A: Do I have to change planes? B: Yes, you’ll change planes in Detroit.
Booking Plane tickets
A: Oh, I see. What’s the departure time of the next flight? B: It’s a quarter to two in the afternoon. A: Okay, please get me an economy class round-way for the
Role play in English
Jessica wants to book an air ticket to Taipei for Mr. Bruce Anderson on next Monday, August 29th. She calls the ticket agent to reserve a second-class ticket and requires the ticket be delivered to her office.
Key Expressions
单程票 single ticket/ one-way ticket 往返票 return ticket/round trip ticket 不定期的机票 open ticket 成人票 ticket for adult 半价票 half price ticket 打折票 discount ticket/saver ticket 头等舱 first class compartment/cabin 经济舱 economy class/tourist class cabin 公务舱 business class cabin 安全带 seat belt 转机 change plane

职场实用英语交际教程初级课件U4

职场实用英语交际教程（初级）——Unit 4
Scenario
Vocabulary
1. Nick Brown, a new technician in the company, is responsible for responding to customers’ technical enquiries. enquiry /ɪnˈkwaɪəri/ n. 询问 e.g. Thank you for your enquiry for our products. 感谢您对我们的产品进行咨询。
职场实用英语交际教程（初级）——Unit 4
Scenario
Vocabulary
3. Wang Yue passes two customers’ enquiries on to Nick and asks him to reply to their questions. pass sth on to sb 把某物传给某人 e.g. Could you please pass the book on to me? 您可以把那本书递给我吗？
职场实用英语交际教程（初级）——Unit 4
Set the task
Scripts
Wang Yue: Nick: Wang Yue:
Nick: Wang Yue:
Nick:
Hi, is that Nick? This is Wang Yue from Customer Care Centre.
Yes, what’s the matter?
Unit 4 Reply to technical enquiries
Learning objectives
After learning this unit, you will be able to: • note down specific information about technical enquiries, including customer

外研社2023职场素质英语(第三版)教学课件Unit 7-第三版

Keep an organized and clean work area. A disorganized work area gives me a cluttered mind, so I don’t have stacks of papers and folders on my desk to get in my way. I focus on the current task or project and keep on my desk only the paperwork related to that task.
Reading
Eliminate personal distractions. Workplaces have all kinds of distractions. It may be the noise of office equipment, a personal phone call, or a particularly talkative co-worker. I find using breaks to deal with personal calls is a good way to avoid distractions. Sometimes I even post notes at my workstation notifying co-workers not to distract me. It might seem rude, but it’s not—it’s a reasonable and effective method to keep myself focused on my work.
Reading
Utilize office software when necessary. I used to edit and format thick reports based on handwritten changes made by my superiors. My boss suggested that I highlight every change I made on the hard copy as I went along. It is easier to spot something that has not been incorporated.

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Brand concept
Coca-Cola's brand concept : “Enjoy A Comfortable Life Of My Own! ”.To advocate positive and optimistic attitude towards life. On behalf of young people to pursue happiness, freedom, passion, and one vibrant vitality.
It is considered to be the way to earn the money through the scientific human intelligence .
Competition
Natural selection and survival of the fittest (物竞天择，适者生存)
Advertisement
Brand concept
Pepsi's brand concept : “Desire is infinite (Ask for More)”. To advocate a positive and progressive attitude towards life. The moral is that opportunities and ideals have infinite spaces, the young man can enjoy the imagination and pursuit.
Our wish......
Advertising Strategy
In advertising creative performance Market Positioning,the Chinese cultural elements were fully excavated and used.
Coca-Cola fully use the way of star endorsement to communicate with the target consumer.
Coca-Cola often sponsors sports events.
Advertising Strategy
PepsiCo's ads do very well, it uses an all-star cast.
PepsiCo's unique music marketing model:It's success is to feel the music charm to communicate. Beautiful song melody, consumer was captivated by it's lyrics.This is the best language to communicate with consumers.
and later trademarked on June 16, 1903.There have been many Pepsi variants
produced over that year.
Market Positioning
Coca-Cola is the use of no difference in the market covering
Coca-Cola red, the traditional colors, it is simple, elegant and dynamic.
Trademark Logo
The Trademark Logo , a cultural symbol of a product,is the first impression which the product brings to people.For a century, Pepsi's icon is changing all the time, however, coke's icon is consistent.The characteristics of "new generation" and "classics" are obvious.
VS
The AD campaign
of Pepsi and coke
The AD campaign
of Pepsi and coke
Pepsi-cola
Coca-cola
The AD campaign
of Pepsi and coke
• Clear positioning • Celebrity • Law of emotions • The colors of the packaging
Fire-sale prices
Multiple shop
The business model
Shopping mall:
In the United States, Americans to separate commercial and residential areas. Large shopping centers were built in the outskirts of residential areas, and with sufficient parking lot.
Development Strategy
The horizontal development strategy of Coca Cola,It has not involved in other industries. Coke has stayed strictly in beverages.
American business culture
Advertising is not only a means of promotion, but formed a kind of culture
… preguntas …
The business model
Shopping mall
Free mode
Monopoly Keep Balance （垄断）
“Two-Cole” invade China
1. Strong brand appeal and a huge capital investment 2.Would rather not make money a few years to gain market share
drink.
Company Profile
Pepsi was first made in New Bern, North Carolina, in the United States in the early 1890s by pharmacist Caleb Bradham. In 1898, "Brad's Drink" was changed to "Pepsi-Cola"
views
Company Profile Market Positioning Price Strategyy Advertising Strategy Development Strategy
Company Profile
That Coca-Cola Company is set up in 1892. Today, the Coca-Cola company is the world's
largest
fastest
Most extensive
features
functions uses suppliers
Attract the attention of consumers and interest, and promote the purchase.
The function of advertisements
Mall of America 的一角
The business model
Multiple shop：
more than 80000 kinds of products
more than 4000 chain stores around the world
The function of advertisements
The business model
Shopping mall:
In shopping center, there are enough recreational area to build entertainment venues, restaurants, Banks, postal service.
Price Strategyy
The market leader with economies of scale is also a leader
in price
Pepsi is always more than Coca-Cola in capacity, Always display beside the coke and Try to occupy some space more than it does.Forever 5 cents lower than Coca-Cola
Our own brand in China
•The Chinese people’s own cola •Is good news, of course, is very cola •Low price marketing •Using the countryห้องสมุดไป่ตู้ide
to encircle the cities
The AD campaign
of Pepsi and coke