商务英语-自创品牌

ByteDance01. Introduction 02.03.04.Name & Image05.Awareness LoyaltyStretchingand Range06.07. Placement & EndorsementLaunch & Lifecycle01. IntroductionIntroductionByteDance is a Chinese technology company that was founded in March 2012 by Zhang Yiming. It is best known for its content platforms such as Toutiao, Douyin, TikTok and others.•ByteDance was founded in anapartment called Jin Qiu Jia Yuan. There,he and his team created Toutiao, whichbecame an instant hit and broughtByteDance to the attention of investors.•Today, ByteDance has become the topunicorn on the Hurun Unicorn List, witha market value far exceeding that of thesecond-place SpaceX by 50 million USdollars.2012Launched Toutiao 2014Rasied $100million inSeries B2016Launched Douyin2017Acquired Musical.ly202has over 60 thousand employees across more than 180 cities in 30 countries 2020hired Kevin Mayerformer head of Disney sstreaming business,as the chief operating officerNovember 2018became the world s mostvaluable startupAugust 2018Merged Musical.ly withDouyin and rebrand itas Tiktok02.Name & Image of ByteDanceWhy TikTok ?•A play on tick-tock•Short & repetitive syllables•Implication of short videos•Energetic and creative•Superior naming technique•Greater appeal and higher exposureto products!Slogan: Make your day In the US(2023):•Over 1.5 billionregistered users •An average usetime of 90minutes dailyHowever... Governments in countries like the United States have been opposed to TikTok for a long timeOn Mar. 24, TikTok's CEO attended a congressional hearing where he was grilled for hours, facing the suspicion and accusation due to the Chinese ownership of ByteDance.03. LoyaltyBytedance has a huge user base. Its products, including Douyin, Toutiao and TikTok, enjoy high user activity and loyaltyworldwide.According to the public records of App Annie, a third-party market data agency, the overseasversion of Douyin has covered more than 150 countries and regions around the world, and has ranked among the top app stores in more than 40 countries.User engagement•Bytedance's products also have a high level of user engagement, with many interactive and social elements embedded in them to facilitate interaction and communicationbetween users.Bytedance's products have a strong reputation amongusers, who generally speak highly of their content and experience.User reputation04.Stretching and RangeBytedancecovering a wide range of fields, includingFeishu,Tiktok, Toutiao, Volcano video, face camera, Wukong Questions and moreStretching and RangeBytedance has a certain user baseand market share worldwideFor example, TikTok has high user activity globally, and in India, TikTok has launchedproducts like TikTok Lite to cater to the low-end market. In addition, ByteDance hasfurther expanded its market position through acquisitions or investments, such asMusical.ly and News RepublicIn addition to its success in short video and news, ByteDance has expanded into other categories, such as games, e-commerce ,search ,medical treatment and health and so on.Stretching and RangeTaken together, ByteDancehas excelled at brandextension, and its continuedefforts to introduce newproducts and enter newmarkets demonstrate itscommitment to brandextension05. AwarenessAwarenessIn China, ByteDance is a well-known Internet company with popular apps such as Douyin, Toutiao, Feishu and others. Therefore, most Chinese users have some degree of awareness of ByteDance.In overseas markets, especiallyin Europe and the United States,users' awareness of ByteDancemay be relatively low, but withthe rapid development ofapplications such as Douyin inoverseas markets, ByteDance'sawareness of overseas marketsis gradually increasing.For younger users,especially those whoregularly use short videoand news apps, theygenerally have a high levelof awareness ofByteDance and a positiveimpression of it.•For some occupation-related users, such as Internet practitioners, marketers, etc., they usually have a high degree of awareness of ByteDance, and they also have a deeper understanding of its performance in relatedfields.Awareness06.Launch & LifecycleDuring the initial stage (2016-2017): Douyin primarily targeted the Chinese market, with its main concept being "Record beautiful life, share an interesting world." During the rapid expansion phase (2018-2019), Douyin began to enter the overseas market, emphasizing the concept of "creating and sharing happiness," and emphasizing that users can find fun and happiness on theDouyin platform and share it with other users.During the vertical expansion phase (2020-present), as Douyin's user base continued to grow and user demands changed, Douyin began to expand into vertical fields.07.Placement & EndorsementVideo editing tools•has a range ofproducts that arespecificallydesigned for thefilm and televisionindustryShort-form video production•Users can producttheir short-formvideo on theirphone,which iseasier and moreconvenient•be distributedquickly and easily.Distribution ByteDance products allowfor easy distribution of content across a range of platforms. For example, TikTok has a function that allows users to share their videos on other social media platforms such as Twitter and Instagram.Celebrity selection•There is no specificspokesperson forByteDance•publicly registeringand using ByteDanceproductsEndorsement formats•video promotions•live-streamed eventsReporter Group 5。

We would like to recommend our company as a most suitable agent for your products.我们自荐能够成为贵产品的代理商。

And you are not represented at present. 贵公司目前尚未有合适的代理人。

Right. 是的。

We would like to recommend our company as a most suitable agent for your products. 我们自荐能够成为贵产品的代理商。

We have learned from our customer Mr. Harry that you arc anxious to extend your activity in our market. 我从我们的顾客哈利先生处得知贵公司急于在我国拓展市场。

We want to know if you could point us as your agent for the sale of your green tea. 我们想知道贵公司是否愿意任命我方为您的绿茶销售代理。

If you are not already represented here, we should be interested in acting as your sole. 如果您还没有代理，我们很有兴趣做贵公司的独家代理。

We are able to work as your sole agent because we have wide connections.我们能够担当你方的独家代理，因为我们有广泛的业务联系。

Well, Mr. Wang, why do you think you are competent in it? 那么，王先生，为什么您认为货公司可以胜任呢？ We are able to work as your sole agent because we have wide connections. 我们能够担当你方的独家代理，因为我们有广泛的业务联系。

Unit 3 Commercial Brands● 1 marketing orientation; customer needs● 2 customer-oriented; brand managers;product managers● 3 product teams; research and development ● 4 marketing mix: four Ps--- product, price,place, promotion● 5 company’s product range; upmarket/ upscale (AmE), mid-range anddownmarket / downscale (AmE)products● 6 launch new products; buyingbehavior●7 customer groups or segments●8 position a new product; importantcompetitors: key players in the marketBusiness brief : Key terms ●9 policy on pricing; set a price;discounts; profit margins;price wars●10 outlets（商店；分销店）；distribution channels;wholesalers, distributors andretailers1 A brand associated with expensive, high qualityproducts: luxury brand2 The person responsible for planning andmanaging a branded product: brand manager 3 The brand with the largest market share:brand leader4 A famous brand with a long history:classic brand5 The ideas and beliefs whichconsumers have about a brand:brand image6 The tendency of a customer tocontinue buying a particular product: brand loyalty7 Using a successful brand name tolaunch a product in a new category: brand stretching8 The knowledge which consumershave of a brand: brand awareness●What Is a Brand?●The American MarketingAssociation defines abrand as follows:☆A brand is a name, term, sign, symbol, or design, or a combination of them, intended to identify thegoods or services of one seller orgroup of sellers and to differentiate them from those of competitors.In essence, a brand identifies the seller or maker. It can be a name, trademark, logo, or other symbol.Under trademark law, the seller is granted exclusive rights to the use of the brand name forever.A brand is essentially a seller’spromise to consistently provide a specific set of features, benefits,and services to the buyers. Thebest brands convey a warrantyof quality.Brand and Its ValueA brand can convey up tosix levels of meaning:☆ Attributes: A brand firstbrings to mind certainattributes.●Thus, Mercedes Bens(：[ ‘mə:sidi:z ][benz] )奔驰 suggests expensive, well built, well engineered, durable, highprestige, high resale value, fast, andso on.●For years Mercedes advertised,“Engineered like no other car in theworld.”☆Benefits: A brand is more than a set of attributes. Customers arenot buying attributes; they arebuying benefits.●Attributes need to be translatedinto functional and /or emotional benefits.●The attribute “durable” couldtranslate into the functionalbenefit, “I won’t have to buy anew care every few years.”●The attribute “expensive” mighttranslate into the emotional benefit,“The car helps me feel important andadmired.”●The attribute “well built” might translateinto the functional and emotional benefit, “I am safe in case of an accident.☆Values: The brand also says something about the producer’svalues. Thus, Mercedes standsfor high performance, safety,prestige, and so on.The brand marketer must figureout the specific groups car buyers who are seeking these values.☆Culture: The brand may represent a certain culture. The Mercedesrepresents German culture:organized, efficient, high quality.☆ Personality: The brand can also projecta certain personality. Mercedes maysuggest a no-nonsense boss(person),a reigning lion (animal), or an austerepalace(object). Sometimes it mighttake on the personality of an actualwell-known person or spokesman.☆ User: The brand suggests the kind of consumer who buys or uses the product.We would be surprised to see a 20-year-old secretary driving a Mercedes. Wewould expect instead to see a 55-year-old top executive behind the wheel. Theusers will be those who respect theproduct’s values, culture and personality.● A successful brand is the mostvaluable resource a company has.●Brand image is at the very core ofbusiness identity and strategy.●The value of Sony, Coca-Cola,McDonald’s, Toyota, and Marlboro is indisputable.How do commercial brand names become household names--whether locally or internationally?☆Create a logo for your business.They say a picture is worth a thousand words. So is an icon or a symbol.Generally, the simpler your logo, the better.☆ Articulate the overall goal and vision of your business by developing a mission statement.Mission statement is the official statement of a company’s aims andpurposes.宗旨说明☆ Develop a tag line (slogan) that clearly states what you want your business tobe known for.● A tag line should be short, concise,catchy, easy to remember and unique to your business.●Like Nike’s advertising slogan: Just do it.☆Incorporate your logo and tagline into all of yourmarketing materials andadvertising promotions.☆Consider creating a jingle that incorporates your business tag line.A unique jingle attracts attention andconveys your company's message ina professional manner.☆Be sure all of your marketing materials, your advertisingcampaigns and the day-to-dayoperations of your business are consistent with the image youwant your business to presentto consumers.。

Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.Cl A brand can be a name, a term or a symbol. It is used to a product from competitors9 products.A differB competeC differentiateD compareB2 Brands should add value to products. Ifs a effect whereby oneplus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to it.A copy...offB send...offC break...offD rip...offA4 In the past Calvin Klein took a relatively passive to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand have risen, Calvin Klein has becomean increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I'm worried about the sales of the range of fragrances we twoyears ago.A soldB mountedC impoundedD launchedB7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.A trade inB trade forC trade upD trade downCIO It is as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldAll Thank you for the order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Your order will be ready for shipment by February 28 and be packed seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.A inB atC byD toC14 Each carton is with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to lineB15 In addition, the packing is light weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and for window display.A all readyB alreadyC all readinessD readinessB 17 regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor DAtA18 Cartons lined with plastic sheets can be well protected moisture,for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient handle and quite suitable forocean transportation.A forB toC byD inPart II Phrase Translation1国际品牌International brand2民族品牌National brand3品牌商品Branded goods4品牌管理Brand management5 I W J档品牌luxury brand6经典品牌Classic brand7品牌知名度Brand awareness8品牌形象Brand image9品牌忠实SentenceTranslationBrand loyalty10品牌延伸Brand stretching11物有所值Value for money12公司战略Corporate strategy13许可权利〜Licensing right14时装设计师Fashion designer15快餐公司Fast food company16广告宣传活动Advertising campaign17研磨咖啡Ground coffee18市场份额Market share19消费者调查Consumer survey20细分市场market SegmentPart III 1. The aim of the advertising campaign is to enhance brand awareness so that consumersbecome more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。

Why you should bother to build a personal brand如何打造个人品牌Dear Annie: I read your recent column on being too shy to speak up at work with interest, because my situation is kind of similar. I work for someone who keeps bringing up my ideas in meetings with senior management before I get the chance to speak; and he talks about these solutions I've come up with as if they were his own, with no mention of me at all.专家称，打造个人品牌与自我意识或虚荣心无关，而是个人与外部世界建立联系的有效手段。

打造个人品牌对于职场人士格外重要，因为只有这样，才能让更多的人了解到你的专长，才能让需要你帮助的人找到你。

怎样打造个人品牌？专家来教你。

Anne Fisher为《财富》杂志《向Anne提问》的专栏作者，这个职场专栏始于1996年，帮助读者适应经济的兴衰起落、行业转换，以及工作中面临的各种困惑。

亲爱的安妮：您最近有一篇专栏文章，谈到了在工作中因害羞不敢大声发言的问题。

我对这个话题很感兴趣，因为我的情况与文章有点类似。

在有高层出席的会议上，我的上司总是抢先提出我的创意，而我自己根本没有机会发言；而且，他在提出这些解决方案的时候，就好像都是他想出来的，对我却只字不提。

A friend who has witnessed this tells me I need to "promote my personal brand" so that people in the company and elsewhere know that I've become something of an expert in my area, which is streamlining processes and improving operational efficiency. But it's really hard for me to blow my own horn and brag about what I've done. Isn't there some other, more subtle way of letting higher-ups know what I've contributed (without seeming to criticize my boss for swiping the credit), or should I just let it go? -- Unsung Hero一位朋友知道这件事后对我说，我应该“宣传我的个人品牌”，这样公司和其他地方的人才会知道。

商务英语常用英语词汇大-“M”商务英语常用英语词汇大汇总-“M”下面是总结的以“M”开头的商务英语常用的'英语词汇。

mandatory adaptation 强制性适应manufacturer brand 制造商/全国性品牌manufacturers' agents/representatives 生产商的代理商/销售代表manufacturers' export agents (MEA) 制造商出口代理manufacturers' sales offices/branches 生产商的销售办事处/分支机构manufacturing process 制造过程manufacturing 制造业market aggregation strategy 整体市场战略market attractiveness factors 市场吸引力因素market attractiveness 市场吸引力market attractiveness/business position matrix 市场吸引力/业务地位矩阵macro risks 宏观风险macroenvironment 宏观环境macrosegmentation 宏观细分mail-order retailers 邮购零售商maintaining market share 保持市场份额maintenance strategy 保持战略management overhead 管理费market circumstances 市场环境market demorgraphics 市场人口分布/统计特征market dimension 市场量度market entry strategies 市场进入战略market exclusion 市场排斥market expansion strategy 市场扩张战略market factors 市场因素market followers 市场跟随者market growth rate 市场增长率market hirarchy 市场等级market inclusion 市场纳入market leaders 市场领导者market measurement 市场测量market opportunity analysis 市场机会分析market oriented 以市场为导向的market 市场marketability 市场开拓能力market-entry strategies 市场进入战略marketing action plan 营销行动计划marketing audit 营销审计marketing channel 营销渠道marketing codes of conduct 营销行为规范marketing communication 营销沟通/传播marketing concept 营销观念marketing control 营销控制marketing decision support systems (MDSS) 营销决策支持系统marketing environment audit 营销环境审计market position factors 市场地位因素market positioning analysis 市场定位分析market potential measurements 市场潜力测度market research 市场研究market segment 细分市场market segmentation 市场细分market share 市场份额market targeting 目标市场选择marketing flows and functions 营销过程和职能marketing function area audit 营销功能领域的审计marketing implications of 对营销的影响marketing information system 营销信息系统marketing institutions 营销机构marketing management 营销管理marketing message 营销信息marketing mix 营销组合marketing policy 营销策略marketing productivity area audit 营销生产力领域的审计marketing program components 营销计划内容marketing program 营销计划/方案marketing relationship 营销关系Matsushita 日本松下电子mature conformists 成熟的随大流者mature markets 成熟市场mature stage of product life cycle 产品生命周期的成熟阶段McDonald's 麦当劳McDonnell Douglas 麦道公司MCI电讯公司(前世界通信公司)MDSS (Marketing-Decision Support System) 市场决策支持系统measurability 可测度性measure or index 测量指标measurement criteria 计量标准marketing research 营销研究marketing strategy 营销战略market-management organizational structure 市场管理组织结构mark-up price 产品/溢价价格Marlboro 万宝路Marriott Hotel 万豪酒店mass-market penetration strategy 大规模市场渗透战略mass-market strategy 大市场战略matrix organizational structure 矩阵组织结构media audiences 媒体受众medical and health services 医疗卫生服务Medico Containment Servicesmemory of consumers 消费者记忆Mercedes-Benz 梅赛德斯-奔驰multisegment positioning 多重细分市场定位mutual trust 相互信任Minnesota Mining and Manufacturing Company (3M) 明尼苏达矿业和制造公司Minolta 美能达miscellaneous sources 多方面来源mission 宗旨missionary selling 推销式销售Mitsubishi Heavy Industries 三菱重工modified rebuy 调整再购Mercer Management Consulting 美国美智管理顾问公司merchandising 推销merchant middlemen 国内贸易中间商merchant wholesalers 商业批发商message structure 信息结构Michael Porter 迈克尔-波特micro risks 微观风险microsegmentatioin 微观细分Miller Tyding ACT, USA 米勒·泰丁法案minging 矿业multichannel distribution 多渠道分销multidimensional scaling 多维等级法multilevel selling 多级销售multinational coporations (MNCs) 跨国公司multiple test markets 多测试市场multiple-brand strategy 多品牌战略multiple-factor index 多因素指数法monosegment positioning 单一细分市场定位Monsanto 孟山都农业生物技术公司moral appeals 伦理/道德诉求morals 道德Motorola 摩托罗拉。

Creating My Own Fashion BrandIn the ever-evolving world of fashion, the desire to stand out and be unique is what drives many to pursue their own fashion brands. Creating a clothing line that represents one's vision, style, and values is an exciting prospect, but it's also a challenging endeavor that requires careful planning, dedication, and perseverance.My journey towards founding my own fashion brand began with a simple idea: to create clothing that not only looked good but also felt good. I wanted to create a brand that catered to the modern consumer, who is increasingly conscious about the impact of their purchases on the environment and society. This vision led me to focus on sustainable fashion, using eco-friendly materials and ethical production methods.The first step was to conduct thorough market research.I analyzed trends, identified my target audience, and studied the competition. This helped me to understand what was already available in the market and what gaps I could fill with my own line. I also realized the importance ofcreating a strong brand identity that would set my brand apart from the rest.Designing the clothing was the next step. I sketched out ideas, experimented with different fabrics, and refined my designs until I was satisfied with the final results. I was particular about the fit, comfort, and style of each piece, ensuring that they were not just fashionable but also practical and comfortable to wear.Once the designs were finalized, it was time to find a reliable manufacturer. This was a crucial step as the quality of the final product largely depended on the manufacturer's skills and expertise. I carefully evaluated several potential manufacturers before choosing one who met my standards and was aligned with my vision for the brand. With the clothing ready, the next challenge was to get it out into the market. I launched my brand online, creating a website and social media pages to showcase my designs and attract customers. I also participated in fashion events and exhibitions to raise awareness about my brand and connect with potential buyers.Despite the initial challenges and setbacks, I persevered and gradually built a loyal customer base. The feedback and support from my customers have been invaluable, motivating me to continue innovating and improving my designs.In conclusion, creating my own fashion brand has been a rewarding experience that has taught me the importance of vision, hard work, and perseverance. It has also allowed me to make a positive impact on the fashion industry by promoting sustainable practices and offering unique,ethical clothing options to consumers. While the journeyhas been challenging, it has also been incrediblyfulfilling, and I am excited about what the future holdsfor my brand.**创立自己的服装品牌**在时尚界这个不断演变的世界里，追求独特和与众不同是许多人追求自己时尚品牌的驱动力。

商务英语广告词大全商务英语广告词大全1. "Unlock your business potential with our innovative solutions."2. "Increase your sales and grow your business with our effective marketing strategies."3. "Boost your productivity and efficiency with our cutting-edge technology."4. "Streamline your operations and reduce costs with our integrated solutions."5. "Stay ahead of the competition with our industry-leading expertise."6. "Expand your global reach and tap into new markets with our international trade services."7. "Build strong customer relationships and increase loyalty with our customer-centric approach."8. "Achieve your financial goals and improve profitability with our strategic financial planning."9. "Enhance your brand image and create a lasting impression with our creative branding solutions."10. "Improve your online presence and attract more customers with our digital marketing strategies."11. "Maximize your ROI and optimize your marketing efforts with our data-driven insights."12. "Deliver exceptional customer experiences and drive repeat business with our personalized customer service solutions."13. "Reduce risks and protect your business with our comprehensive insurance plans."14. "Streamline your supply chain and improve logistics efficiency with our customized solutions."15. "Save time and resources by outsourcing non-core business functions to our professional services."16. "Boost employee performance and morale with our training and development programs."17. "Manage your human resources effectively with our advanced HR management software."18. "Transform your workplace with our ergonomic and innovative office furniture."19. "Drive innovation and foster creativity with our collaborative workspace solutions."20. "Simplify your travel arrangements and enjoy seamless business trips with our travel management services."21. "Enhance your business communication and collaboration with our advanced unified communications solutions."22. "Protect your sensitive data and ensure data privacy compliance with our secure IT infrastructure."23. "Upgrade your networking capabilities with our reliable and high-speed internet solutions."24. "Modernize your business operations and enable remote work with our cloud computing solutions."25. "Improve your website performance and maximize online visibility with our website development and SEO services."26. "Secure your business transactions and prevent fraud with our robust online payment solutions."27. "Optimize your inventory management and reduce stockouts with our inventory control software."28. "Improve customer satisfaction and loyalty with our efficient order management system."29. "Increase sales conversions and drive revenue growth with our customized sales enablement strategies."30. "Save money on energy costs and reduce your carbon footprint with our sustainable energy solutions."31. "Protect your assets and ensure business continuity with our reliable backup and disaster recovery services."32. "Gain valuable insights and make informed business decisions with our advanced data analytics solutions."33. "Optimize your manufacturing processes and improve product quality with our industrial automation solutions."34. "Deliver personalized and targeted marketing campaigns with our customer segmentation tools."35. "Improve employee engagement and workplace satisfaction with our employee satisfaction surveys."36. "Expand your reach and thrive in the digital age with our comprehensive social media marketing strategies."37. "Stay compliant with industry regulations and minimize legal risks with our legal consultancy services."38. "Optimize your business operations and increase efficiency with our process improvement consulting."39. "Harness the power of artificial intelligence and machine learning to gain a competitive edge."40. "Bring your business to life with our immersive virtual reality and augmented reality solutions."这些商务英语广告词可以适用于不同行业和领域，帮助企业吸引客户、提高效率和增加利润。

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文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!商务英语产品介绍范文带翻译(实用16篇) 商务英语产品介绍范文带翻译第1篇Please look at the brilliantly attracting mobile phone in front of you.This is the latest product of the NOKIA.I’m sure that you are absolutely amused by its perfect appearance， such as the silver-white metal shell， properly colored keyboard，the crystal screen， etc.Of course， it’s not persuasive to just judge it from the outside.There’s no need to mention the ordinary functions as a mobile，so let me show you the unique and significant functions belonging to it.First， it has the google authorized GPS software， which can bring you a quite clear way when you step out in the open air.Second， the mobile phone can connect to the newly developed 3G net.This can provide you with a series of services such as watching videos， listening to music，delivering pictures and so on.At last， the most essential，it’s not eXpensive in comparison with its fellow products.So if you are considering to buy a new mobile phone and wondering which one to choose， I think this kind is an eXcellent choice.商务英语产品介绍范文带翻译第2篇Computers: Are They Easier to Use ?Here’s my simple test for a product of today’s technology:I go to the bookstore and check the shelves for remedial more books there are， the more my suspicions are computers and computer programs are getting easier to use，why are so many companies still making a nice living publishing books on how to use them?Computers manipulate information，but information is ’s nothing to see or programmer decides what you see on the don’t have knobs like old don’t have buttons， not real buttons.Instead，more and more programs display pictures of buttons，moving even further into abstraction and like computers， but I hope they will disappear，that they will seem as stranger to our descendants as the technologies of our grandparents appear to ’s computers are indeed getting easier to us，but look where they started:so difficult that almost any improvement was have the power to allow people within a company，across a nation or even around the world to work together.But this power will be wasted if tomorrow’s computers aren’t designed around the needs and capabilities of the human beings who must use them —a people-centered philosophy， in other means retooling computers to cope with human strengths，observing， communicating and innovating instead of asking people to conform to the unnatural behavior computers just leads to error.Many of today’s machines try to do too a complicated work processor attempts to double as a desktop pulsing program or a kitchen appliance come with half a dozen attachments，the product is bound to be awkward and burdensome.My favorite eXample of a technological product on just the right scale is an electronic can be made smaller，lighter and far easier to use than a print version，not only giving meanings but even pronouncing the ’s electronic dictionaries，with their tiny keys and barely legible displays，are primitive but they are on the right track.商务英语产品介绍范文带翻译第3篇Now ，we have great pleasure in troducing you our company.our company is found before several decade and producting all kinds of digital products.Have made a market research，we find that these things make our lives easier.The digital products like the computer and the cell phone have completely made a great impact on our life.These products have both led to much greater efficiency in many aspects of our daily lives and produced many economic benefits as well.The digital age has contributed to many labor saving technologiesat the same time as improving the quality standards of production..Because our company wants to eXtend ，so we need to hire someone to our company.If you want to be emploeed，just give your recommend letter to our company.I am looking forward to hearing from you soon.商务英语产品介绍范文带翻译第4篇商务英语：如何向客户推销产品Jennifer要带加拿大客户Bob Mckenzie先生和Andrea Lloyd 小姐参观公司的新产品，他当然要借此机会大力推销这项新开发成功的商品。