商务英语入门(任书梅)ppt课件

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商务英语入门第三章_外教社修订版

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Chapter
Corporate Ethics and Corporate Culture
Corporate Ethics

Ethical dilemmas in business are categorized as: — human resources issues; — employee safety issues; — conflicts of interest; — customer confidence; — use of corporate resources.

Reasons that companies take social responsibilities: — Firstly, they are part of the society’s problems; — Secondly, they have a moral duty to help; — Thirdly, companies expect that they will continues operating in society in the future; — Fourthly, companies bring about social ills in many ways and so they must act to correct them where possible; — Finally, social responsibility improves the image of a company and endears it to society even more.
企业文化对企业氛围以及企业管理行为的影响
3
Chapter
Corporate Ethics and Corporate Culture

商务英语入门(任书梅)

Executive 高效管理者应具备的素质
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Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
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Questions for discussion
❖ What type of leadership do you prefer? ❖ What kind of leader would you like to be? ❖ How do you comment on these two types
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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三、Chapter 2 Management
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❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
商务英语入门
任书梅
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❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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一、主要内容与编写特色

商务英语学习PPT课件

即期付款交单 D/P at sight
buyer is presented the draft.
远期付款交单
D/P
after
sight
The buyer will pay the draft amount a specified
number of days after the
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draft is presented a1n7d
汇付的四个当事人：
⑴汇款人（进口人）( Remitter/Importer) ⑵收款人（出口人）(Payee/Exporter) ⑶汇出行（进口地银行）(Remitting Bank/ Importer’s Bank）
⑷汇入行（出口地银行）（Paying Bank/ Exporter’s Bank）
在预付货款的情况下，进口商为避免货款两空，要求解付行解付货款时，收款人必须提供某些指定单据。
汇付条款应明确汇付时间、汇付方法和金额
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二、托收（Collection）
（一）含义
• 根据国际商会《托收统一规则》（URC522）的规定：
托收是指由收到托收指示的银行，根据所收到的指示处理金融票据和商业单据，以便取得付款或承兑。
收款人（出口商）（Payee）
填写信
⑴
⑵
汇委托
信
出
书，连
汇
具
同货款
申
回
交付汇
请
执
出行
出具“信汇通知书”
信汇通知书或支付通知书
汇出行
⑶以信函方式指示付款
(Remitting Bank) ⑹寄交“付迄收据”
⑸ ⑷出通具知收取款款收

商务英语 1.ppt

1. Requirement 1) words and expressions & language point 2) practice
2. Mark 1) everyday lesson 40% (Participation 10%, test 20%, classroom performance 10%) 2) final examination 60%
Complaints and Claim 抱怨和索赔…
• 2. Lesson Plan
Part 1 Introducing yourself & Using telephone Part 2 Making appiontments & Receiving visitors Part 3 Descrbing your company’s products & Making travel
services Part 9 Compaining about product and prices & Negotiating prices Part 10 Negotiating delivery & Concluding a dealsummarization
summarization & General Review
Word check
Office: reception, workshop, boardroom, desk.
Departments: sales, marketing, administration, research, development.
Company: manufacture, product, electronic toy, prototype

商务英语入门第一章PPT课件

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Partnerships------------合伙企业
有限合伙的基本特征： 1.有限合伙企业既有有限合伙人又有普通合伙人。 2.通常资金的提供者是有限合伙人。 3.有限合伙人一般不参与公司的管理，对公司的债务只承担有限的责任。 4.普通合伙人是企业的管理者并承担无限责任。 5.有限合伙人享有知情权和对合伙企业的监督检查权利。
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结论
合伙创业一定要做到帐目清楚、手续齐全，随时经得起检查；对于所有帐目的进出情况、合作实体的经营状况和损益情况要定期在合伙者间进行公开；合伙者的利益分配要严格按照合作协议中的规定办理；合伙者私人使用合作实体的财物的，要入帐并在利益分配中予以扣除，总之，要做到“亲兄弟明算帐”。
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Sole Proprietorships------个人企业
弊: 1.启动资金有限、经营规模有限、融资机会有限。 2.投资人个人承担无限责任。 3.具有一定的不稳定性。 4.在经营管理知识和能力上有局限性。
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Partnerships------------合伙企业
A partnership is legal relationship between persons carrying on a profit-motivated business.
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Sole Proprietorships------个人企业
An organization that is owned and managed by one person is called a sole proprietorship. Features: 1.Provides the capital by one person. 2.Operates the business aided by several employees. 3.Owns all the assets of the business and the profit generated by it. 4.Assumes complete responsibility for any of the liabilities or debts of the business.

商务英语入门第四章_外教社修订版

4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
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Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — What is the situation now? — What is the state of the economy and other
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?

商务英语基础ppt课件

Welcome to
Starting BusinesBusiness English Certificate（BEC）剑桥商务英语证书是剑桥系列考试中专为学习者提供的国际商务英语资格证书考试，考察真实工作环境中英语交流能力，被欧洲乃至全球众多教育机构、企业认可，将其作为入学考试或招聘录用的英语语言水平要求。
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Word check
•Company structure
•公司架构
•A report to B •A向B汇报 •Boardroom •董事会会议室
•A range of products •一系列产品
•R&D workshop •研发部车间
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Word check
• Existing • 现有的，现存的 • Product range • 产品系列/类别 • Prototype • 原型，样品（特指没上市的样品）
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Notes:
• 1. It is not common to use titles (Mr., Mrs., Dr., etc.) when referring to yourself. However, it is polite to use titles with others in formal situations, unless they give you permission to do otherwise. Examples:
4.Q：What is the very new product at Bibury Systems?
A：A voice-actived electronic toy---Big Boss.
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Language summary：

《商务英语入门》

????
Joint Ventures
• Joint Ventures: the pooling of resources
and expertise by two or more business ,typically from different areas or countries to achieve a particular goal .the risks and rewards of the enterprise are also shared (eg:HewlettPackard and Samsung)
legislation ,which permits a group of people ,as shareholders (for-profit companies) or members (non-profit companies), to create an organization, which can then focus on pursuing set objective ,and empowered with legal rights which are usually only reserved for individual ,such as to sue or be sued ,own property ,hire employees or loan and borrow money
Questions for discussion
• What ownership is a joint venture
similar to ?why ?
• What are the advantage of a joint
venture ?
????
Corporation

商务英语入门第九章_外教社修订版

9
Chapter
Electronic Commerce
What Is E-Commerce?
Advantages of E-Commerce over Store Retail
— Lower Costs ✓Real Estate This one is a no-brainer. An e-commerce merchant does not need a prominent physical location.
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Chapter
Electronic Commerce
Lead-in activities
Have you ever bought anything through the Internet? If you have, why do you decide to shop online? If you have not, what are the reasons for you not trying to do so?
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Chapter
Electronic Commerce
What Is E-Commerce?
— E-Commerce is expected to boom beyond limits in the near future, and it will play a major role in the way that small, medium and large companies conduct business either with their consumers or other businesses.
and insecure. — The goods are not plentiful enough.

商务英语基础教程02ppt课件

Disadvantages of a sole proprietorship
Unlimited liability – all of owner’s assets are potentially at risk. Limited sources of funds. Limited management skills.
Partnerships
What is a partnБайду номын сангаасrship? A partnership is a business owned by
two or more persons. It has 3 basic types: general partnership, limited partnership, and joint venture.
A Basic Business Reader
Chapter 2 Forms of Business Ownership (1)
Objectives
After studying this chapter you will be able to: Understand the nature of sole proprietorships and partnerships. Describe the advantages and disadvantages of sole proprietorships. Describe the advantages and disadvantages of partnerships.
3. Joint venture
established for a specific project
Advantages of a partnership

商务英语学习ppt课件

• personal cheque
• blank cheque
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fingertip
• the end of your finger, that is furthest away from your hand • She touched his cheek gently with her fingertips.
Banking
• bad debt • bank account • bank card • bank charge • bank clerks • banker • bank holiday • bank loan • bank manager • banknote
• bank statement • bank teller • bank transfer • blank cheque • bounce (cheque) • cash dispenser • cashcard • cash point • central bank • cheque card • credit card
• His salary is paid in pounds sterling.
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BACS
• Banks Automated Clearing System • ideal for making regular automated
payments to repeat customers • helping those making more than 150
container) • The company reported a net loss of $56 million
last year. • Vernon estimates the company's net worth at

商务英语基础PPT课件

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What special needs do business travelers have in a hotel? 商务旅行者对酒店有什么特殊的要求呢？
❖ When the business traveler arrives at a hotel,one of the most important things is a quick check-in and check-out.
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❖ Room service is also very important.
❖ 此外，客房服务也特别重要。
❖ Guests often stay in their rooms working and don’t have time to go out to a restaurant,so they want their meals to be served in their rooms.
10.Wake-up call _H__ 11.Garaging __J_
6.Medical help _D__ 12.Early morning teas _I__
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❖ 4. essential [ɪ‘senʃ(ə)l] n. 要素，要点
❖
a. 必要的，重要的
❖ 5. modem [‘məʊdem] n. 调制解调器
❖ 6. socket [‘sɒkɪt] n. 插座，插口
❖ 7. plug [plʌg] n. 塞子；电插头 v. 插入；接插头
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Read and decide which of the following are important for a business traveler in a
❖ 客人经常待在他们的房间里工作,没有时间去外边的餐馆就餐,因此希望能有人把餐点送到他们的房间里。

商务英语入门第六章_外教社修订版

— Industrial products
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Chapter
Marketing
The Marketing Mix—Price
Price is the value or worth of a product that attracts the buyer to exchange money or something of value for the product. — Loss Leader Pricing — Penetration Pricing
Lead-in Activities
Lead-in activities • Which one can most stimulate the customers’ desire to buy; •Which one is not desirable; •How to modify in order to make it effective.
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Chapter
Marketing
The Selling Concept
(by the early 1930’s)
The Production Concept The Selling Concept The Marketing Concept
They not only would produce the products but also recognized that personal selling and advertising were important selling methods.
Marketing • The process of planning and executing the conception, pricing, promotion, and distribution of goods, services and ideas to create exchanges that satisfy individual and organizational objectives.

商务英语学习完整ppt课件

.
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regulating
• the size of a nation's money supply • the availability and cost of credit • the foreign exchange value of its currency
• issuing notes to be used as legal tender • supervising the operations of the commercial
.
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picture
• verb • to imagine something by making an image
in your mind • Tom, picturing the scene, smiled. • Picture the scene - the crowds of people and
• a cheque for £200
• pay by cheque
• cash the cheque (= exchanged it for cash )
• stop the cheque (= tell the bank not to pay it ) .
• bank cheque = banker's cheque
.
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• Central banks act as the fiscal agent of the government,
• By increasing or decreasing the supply of money and credit, they affect interest rates, thereby influencing the economy.

商务英语基础教程01ppt课件

It is only right for businesses to serve society’s goals.
Why act in a socially responsible way?
2. Businesses are a component of society. As overall social conditions improve, all
Right to choose
Right to Be heard
Basic areas of consumerism
1. 1. The right to safety
2. - product safe for intended use 3. - explicit directions for use 4. - properly tested to ensure reliability &
Why act in a socially responsible way?
1. Society provides conditions for businesses to exist.
- social setting including laws, customs, etc. - other social and cultural norms - professional/technical personnel - labor
What is social responsibility?
Social responsibility is the obligation a business assumes to: maximize its positive impact minimize its negative impact help to improve society help to solve social problems

商务英语基础教程.ppt

List and explain common trade barriers.
Theories supporting international trade
Both the theory of absolute advantage by Adam Smith (1723-1790) and the theory of comparative advantage by David Ricardo (1772-1823) strongly encourage international trade.
Joint ventures: finding a local partner to
share the costs and operation of the business.
Direct investment: purchasing of overseas
production and marketing facilities
Workshop
Presentation work
1. Choose a multinational company for your study and point out its advantages and disadvantages.
2. Give examples to show how countries use trade barriers to their own benefit.
other nations
Trading companies: buying goods in one
country and selling them in another - handling all activities required - offer consulting, marketing, advertising, warehousing, etc. to interested companies

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❖ 设有“案例分析”部分，并配有思考题。通过案例分析，以及回答案例后的问题，学生可以判断自己是否理解并能应用这一章所学的概念。
❖ 补充阅读为课外阅读，所选文章围绕每章学习的主题，对主题内容的学习起到有效的补充和扩展。
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二、课时安排
❖ 多数学校是以选修课形式来开设这门课，每周2学时，总课时约为32学时。本书的课时分配为每两周一个单元,即每章4个学时。有时可根据内容的长度，或授课对象，自行调整。
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❖ 本书共有八章，分别是： ❖ Forms of Business Ownership (企业的产权形式)、 ❖ Management (管理) ❖ Production and Operation (生产与运营) ❖ Marketing (市场营销) ❖ Human Resources Management(人力资源) ❖ Corporate (企业文化) ❖ Electronic (电子商务) ❖ Business Start-up (小企业创建) ❖ 本书主要涉及基础商务知识，简单易懂。主题讲解通常分为
❖ 备课量较大，要略懂相关专业知识：教师先入门，
在领学生入门。讲解正文时也不能逐句解释，不能
像教精读那样，因为这不是教语言，教师要摆脱教
语言的束缚，学生要摆脱学语言的束缚，学生是用
英语掌握些商务经济知识，这是双赢的局面；讲解时要提纲携领，最好做成Powerpoint 形式，补充一些生动形象的图片，激发学生兴趣。
❖ 每章节的安排情况如下：2-3学时讲解正文，1-2学时处理案例学习。案例学习以提问问题和分析问题的方式进行。但不管以何种方式处理教材内容，都要求学生课前必须预习，因为本教材内容多、面广，要在有限的课时内处理完不是件简单的事。
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对教师的要求
❖ 对语言文学类的老师是一大挑战，也是自我提高的机会。
Executive 高效管理者应具备的素质
11
Warm-up activities
❖ What qualities do you admire? ❖ Do you think you have some qualities to
be a manager? What are they? ❖ What qualities do you want to cultivate
on you?
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Management
❖ Management will be defined as the application of planning, organizing, directing, and controlling functions in the most efficient manner possible to accomplish meaningful organizational objectives.
❖ 对非经济类学生（如果学生认为难）可采用双语教
学。
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三、Chapter 2 Management
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❖ What Is Management 什么是管理 ❖ Management Functions 管理职能 ❖ Organizational Structure 组织结构 ❖ Management Levels 管理层次 ❖ Managerial Roles 经理人角色 ❖ Management Skills 管理技能 ❖ 课外阅读：What Makes an Effective
❖ A central person must coordinate the work activities of others to achieve organizational objectives.
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The Four Management Functions
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Planning
❖ The first function is planning. Planning defines where the organization wants to be in the future and how to get there. Planning means defining goals for future organizational performance and deciding on the tasks and use of resources needed to attain them. A lack of planning, or a poor planning, can hurt an organization's performance.
商务英语入门
任书梅
1
❖ 本书主要内容及编写特色 ❖ 课时安排 ❖ 以Management 章节为例看课堂处理 ❖ 案例处理方式 ❖ 考试方式
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一、主要内容与编写特色
❖ 本书的编写目的是让学生既能学习丰富的商务知识，又能熟悉商务方面的各种英语表达，提高商务英语水平。
❖ 教学对象：大学三年级的学生，在完成大学英语阶段之后的后续选修课。
4－5个部分，分别就本章学习的主题进，概括介绍全章内容并且安排导入学习的课前活动。
❖ 每一小节的开头都有对应的中文翻译，便于学生理解本小节主要内容或概念；专业术语和生词在原文中标示，背景知识和难点进行注释 (如P6的partnership)
❖ 本书配有大量的图表，以确保阐述的清晰性并帮助学生理解和记忆内容。(如P18的 types of mergers和P131的市场营销组合)
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❖ 每一小节后都配有思考题或小组讨论，使学生能够把握要点，同时考查学生对专业知识的实际运用。 (如P270)
❖ 每一章配有“小组活动”和练习题，用来监测学生对主要的理论知识的掌握程度和应用能力。小组活动设计以小组为单位组织学生综合运用本章所学的内容解决一两个实际问题，一方面活跃课堂气氛，另一方面可以让学生实际运用所学知识。练习题围绕每章重点需要掌握的知识编写，形式多样，包括选择、判断对错、翻译、填表等，可以测试和巩固每章学习的知识。 (P21)