商务英语阅读 第二版 王艳 习题答案之 句子翻译
- 格式:doc
- 大小:74.50 KB
- 文档页数:9
Unit Thirteen OpulencePart I Pre-reading Questions1.Have you ever read The Wealth of Nations? How much do you know about the naturalprogress of opulence?答案范例:Yes, I have. As far as I’m concerned, people should first possess something that other people don’t possess. And then they exchange the things they possess with each other to accumulate wealth. The things can be raw materials, manufactured goods, personal skills and so on.2.What are the monetary policies? What are the influential factors in equilibrium interest rate?答案范例:Monetary policies include expansionary, contracted and prudent monetary policies and are the process by which the monetary authority of a country controls the monetary base.The influential factors in equilibrium interest rate are money supply and level of income.3.Can money buy happiness? Why or why not?答案范例:I think money can’t buy happiness, because the true value of life is reflected in our intrinsic heart. A happy family needs our love for family members, so does a happy friendship. And love can’t be bought with money. As long as we have a pair of eyes that can find beauty in the world and be content with our lot, we will be happy, which has nothing to do with money.Part II Extensive Reading段落大意难句解析词汇TEXT A1. 主旨归纳在城镇居民和农村居民之间进行的商业模式具有互惠互利性,城镇和农村的各工种居民的相互帮助促进了城镇的发展和农村的进步。
Unit Eight Marketing (I)Part I Pre-reading Questions1.How can businesses attract more customers with similar products and services?答案范例:With similar products and services, businesses can attract more customers by means of high quality, competitive price, diverse channel, and effective marketing.2.Is branding important? Why?答案范例:Yes, branding is important for the following reasons:a)Branding demonstrates a company’s promise to its customers.b)Effective branding promotes recognition.c)Effective branding helps to build trust with customers..d)Branding provides motivation and direction for the staff.3.What makes a successful salesman?答案范例:There are some key ingredients of a successful salesman, such as:a)They aim high.b)They keep close contact with the customers.c)They pay close attention to market changes.d)They collaborate extensively, both internally and externally.e)They are always on the lookout for the opponents.Part II Extensive Reading段落大意难句解析词汇Text A1. 主旨归纳本文通过星巴克在遭遇困境时作出运营调整的事例,说明企业要想为股东创造长期价值,就必须为顾客和员工创造长期价值。
Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。
2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期,从而减少经济衰退的时间和损失,石油输出国组织可以调低油价,控制经济增长或萧条。
3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场,新技术,管理技术,提高了生活水平和就业机会。
4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下,该组织的国际秘书处在巴黎成立,他在1923年创建了国际商会国际仲裁法庭。
《《新编商务英语阅读教程》(第二版)练习参考答案》来自南京廖华在线阅读本文:《新编商务英语阅读教程》(第二版)练习参考答案《新编商务英语阅读教程》(第二版)练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力(率)J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分:宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中,我们研究国家的政策目标,例如充分就业、抑制通货膨胀、经济增长等,而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中,我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在?以有限资源实现目标的途径是什么?如何对各种激励和机会做出反应?宏观经济学主要关注,例如,总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反,微观经济学关注的是个体消费者具体的支出决策及其影响因素(爱好、物价水平、收入状况)。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中,我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中,我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会,宏观经济的表现有赖于微观行为,而微观行为又受宏观经济表现的影响。
因此,人们只有了解了所有经济活动的参与者的行为方式及其成因,才能充分了解整个经济的运作方式。
但是,就如你会开车而不懂发动机的构造原理那样,你能观察到经济运行方式但并不能完全解开其中奥秘。
商务英语口译王艳答案【篇一:商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉chapter1sluggish economy冷清的经济full employment充足就业trade deficit贸易赤字in-depth analysis深入的剖析industrialized countries工业化国家free-trade agreement 自由贸易协议international specialization 国际专业化product differentiation产品差异trade surplus 贸易盈余determinative factor 决定性因素chapter2consumer-goods花费品discount retailers折扣零售商equity品牌财产价值advertising budget广告估算brand real-time sales data 及时销售数据sales promotion 促销profit margin 盈余scanner data 扫描数据chapter3privileged minority marketing research 享有特权的少量人gas station加油站市场检查 professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜伏顾客business disaster 商业灾害chapter4mobility of people人口流动supplier networks供给商网络standardized items标准零配件specialist manufacturing technology 特别制造技术complementary economies互补经济体anti-japanese sentiment 反日情绪foreign affiliates 外方合伙人,外国隶属公司go public 上市二、汉翻英chapter1经济共赢 economic win-win 收入不一样等wage inequality 关税壁垒 tariff barrier劳动生产率labor productivity辞退工人 lay off works生产因素factor of production双边协议 bilateral deal回归剖析regression analysis市场准入 market access世界经济复苏world economic recoverychapter2价钱溢价 price premium基线销售base-line sales减价 price reductions广告支出advertising spending营销组合 marketing mix销量溢价quantity premium产品数目(种类)product-line variety美元分派allocation of dollarschapter3平常生活 daily life广告活动advertising campaigns物理特色 physical characteristic视觉想象visual imagination 国内媒体 national media销售增加sales increase销售渠道 distribution system产品到导向型的广告product- orientated advertisingchapter4公司并购mergersand acquisition 国外扩充overseas expansion全世界化战略globalization strategy保护主义举措measures 市场准入 access of market知识产权property right贸易伙伴trading partnersprotectionist intellectual三、完形填空chapter 1 chapter 2chapter 3chapter 4资本投入【篇二:商务英语口译教课纲领】文摘 :商务英语口译王艳答案一、课程基本信息1. 课程名称:商务英语口译)程教课纲领课程英文名称: business english interpretation 2语系3. 学时 /学分: 34 学时 /2 学分4. 开课学期:第七学期.讲课专业:外5. 面向对象:本科大四学生二、课程性质与任务课程性质:专业选修课程。
Unit Six TravelPart I Pre-reading Questions1.How often do you travel? What’s the purpose of your last travel?答案范例:I usually travel twice every year, once during the summer vacation and once during the winter vacation. My last travel was to visit the Great Pyramid of Gaza.2.Does tourism promote international peace? How?答案范例:Yes, it does. Tourism can promote cultural understanding, mutual respect and peace dialogues at national and international levels.It also creates incredible opportunities for strengthening cross-border relations.3.What do you think contributes to a wonderful destination?答案范例:Many features such as friendly atmosphere, a safe environment, beautiful scenery, charming attractions, delicious food and comfortable accommodation can contribute to a wonderful destination.Part II Extensive Reading段落大意难句解析词汇TEXT A1.主旨归纳:文章从经济发展、科技和创新、旅游服务等方面对旅游业的影响,证明旅游消费者和零售商将面临又一个黄金期。
商务英语口译第二版王艳参考答案1、The children ______ visiting the museum. [单选题] *A. look overB. look forward to(正确答案)C. look forD. look after2、53.On your way home, you can buy some fruit, meat, vegetables and ________. [单选题] * A.something else(正确答案)B.else somethingC.everything elseD.else everything3、Chinese people spend _____ money on travelling today as they did ten years ago. [单选题] *A. more than twiceB. as twice muchC. twice as much(正确答案)D. twice more than4、14.He is cutting the apple ________ a knife. [单选题] *A.inB.toC.with(正确答案)D.by5、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where6、There is a bank ______ the street. [单选题] *A. on the end ofB. in the end ofC. at the end of(正确答案)D. by the end of7、My brother is _______ actor. He works very hard. [单选题] *A. aB. an(正确答案)C. theD. one8、--Do you have a _______?--Yes, I _______ at a clothes store. [单选题] *A. work; workB. work; jobC. job; jobD. job; work(正确答案)9、The early Americans wanted the King to respect their rights. [单选题] *A. 统治B. 满足C. 尊重(正确答案)D. 知道10、98.There is a post office ______ the fruit shop and the hospital. [单选题] * A.atB.withC.between(正确答案)D.among11、He used to get up at six in the morning,()? [单选题] *A. used heB. did heC. didnt he (正确答案)D. should he12、( ) No matter _____ hard it may be, I will carry it out. [单选题] *A whatB whateverC how(正确答案)D however13、—______ is the concert ticket?—It’s only 160 yuan.()[单选题] *A. How manyB How much(正确答案)C. How oftenD. How long14、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)15、If you had told me earlier, I _____ to meet you at the hotel. [单选题] *A. had comeB. will have comeC. would comeD. would have come(正确答案)16、At last the plane landed at the Beijing Airport safely. [单选题] *A. 平稳地B. 安全地(正确答案)C. 紧急地D. 缓缓地17、The secretary was asked to_____of the waste paper on the desk. [单选题] *A.disappearB.dispose(正确答案)C.declareD.got rid18、We are living in an age()many things are done by computer. [单选题] *A. thatB. whichC. whyD. when(正确答案)19、10.﹣Could you please sweep the floor?I’m going to cook dinner.﹣__________.I’ll do it at once,Mom.[单选题] *A.I’m afraid notB.You’re kiddingC.It’s a shameD.My pleasure(正确答案)20、Modern plastics can()very high and very low temperatures. [单选题] *A. stand(正确答案)B. sustainC. carryD. support21、This pair of shoes only _______ me 10 yuan. [单选题] *A. spentB. tookC. paidD. cost(正确答案)22、Sometimes only()10 out of 500 or more candidates succeed in passing all the tests. [单选题] *A. as many asB. as few as(正确答案)C. as much asD. as little as23、49.________ is the price of the product? [单选题] *A.HowB.How muchC.What(正确答案)D.How many24、There _______ some milk in the glass. [单选题] *A. is(正确答案)B. areC. haveD. has25、( ). I’m _____ in that ______ film [单选题] *A. interesting interestedB. interested interesting(正确答案)C. interested interestedD. interesting interesting26、—______ do you play basketball?—Twice a week.()[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long27、29.There is a book in your left hand. What’s in your ___________ hand? [单选题] * A.the othersB.other (正确答案)C.anotherD.others28、The language school started a new()to help young learners with reading and writing. [单选题] *A. course(正确答案)B. designC. eventD. progress29、Miss Smith is a friend of _____. [单选题] *A. Jack’s sister’s(正确答案)B. Jack’s sisterC. Jack sister’sD. Jack sister30、We will _______ Mary this Sunday. [单选题] *A. call on(正确答案)B. go onC. keep onD. carry on。
Unit 1Trade off 权衡各方面的利益Pull off (成功或艰苦地)完成Intellectual property 知识产权Merchandise trade 商品贸易Strategic sector 战略部门Anti-dumping duties 反倾销税Export subsidies 出口补贴Bilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Exchange rate 汇率Monetary policy 货币政策国际收支经常项目顺差 current-account surpluses 知识产权 intellectual property外资收购 foreign takeoverUnit 2Discount retailers 折扣零售商Brand equity 品牌资产价值Profit margin 盈利溢价 price premiums基线销售 baseline sales营销组合 marketing mixUnit 3Mete out 予以严惩Persuasion Principle 劝说原则Familiarity Principle 熟悉原则A sales point (产品的)卖点Potential consumer 潜在顾客广告案例 advertising case以产品为中心的广告 product-orientated advertisingUnit 4Foreign direct investment(FDI)对外直接投资Cross-holdings 相互持股Market capitalization 公司市值Outsource 外包Core competency 核心竞争力Deregulation 放宽管制Complementary economies 经济互补体Go public 上市企业并购 mergers and acquisition 海外扩张 overseas expansion全球化战略 globalization strategy保护主义措施 protectionist measures市场准入 access to market知识产权 intellectual property right 贸易伙伴 trading partners资本投入 capital investmentUnit 6Tighten your belt 勒紧腰带,省吃俭用Translate into 转化为Volatile price 波动价格Rein in 严格控制Deflate a bubble 消除泡沫Collateral value 抵押(担保)价值Mortgage (住房)按揭贷款,抵押贷款External finance premium 外部融资溢价Subprime mortgage 次级按揭(抵押)贷款Monetary policy making 制定货币政策Credit crunch 信贷资金骤减Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格楼市暴跌 housing crush/collapse维持价格稳定 maintain price stability核心通货膨胀(率) core inflation (rate )消费者物价指数 consumer price index (CPI)资产负债表 balance sheet市场预期 market expectationsUnit 7Niche bank 专注细分市场的银行Withholding taxes 代扣所得税,预扣税款Capital market 资本市场Portfolio investment 笼统有价证券投资Extended producer liability 生产者延伸责任Investment climate 投资环境Emerging markets 新兴市场Corporate taxes 公司税Customs clearance 清关,海关放行外国直接投资 foreign direct investment(FDI)经纪公司 brokerage firm边际税率 marginal tax rate保税仓库 bonded warehouse信贷机构 credit institution财产权 property rights名义工资 nominal wageUnit 8Divestiture 公司部门或子公司的出售,清算或资产分派Portfolio 一组投资Niche 产品或服务所需的特殊领域Acquisition 收购Liquidate 清算Untapped niches 尚未被竞争者发现的市场机会Convenience stores 便利店Market segments 市场细分Premium brand 高端品牌竞争优势 competitive advantage实证研究 empirical studies核心品牌 core brand控股公司 a holding companyUnit 9To drum up 竭力争取(支持),招揽(生意等)Glut 过多供应Exodus 大批的离去Turnover 员工流失International assignment 海外任务Global recruitment 全球招聘Reward scheme 奖励机制Talent management 英才管理涨薪 pay rises职业阶梯 career ladder董事会主席 board directorUnit 10Cost-effective 有成本效益的,划算的Differerntiation 差异化Loyalty marketing 忠诚营销Customerization 产品定制Non-stop flight 直飞航班Cost and revenue projections 成本和利润计算Customer feedback 客户反馈Substantial salary cuts 大幅度减薪/实质减薪Job rotation 岗位轮换行业危机 industry crises商务舱 business class产品开发 product development地勤部门 ground services departmentUnit 11Serve up 提供Infringe on 侵犯By all accounts 如大家所说Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿Market cap 市值Dole out 少量的发放In the heyday 在鼎盛时期从无到有,白手起家 start from scratch利基市场,细分市场 niche market迫切需要 cry out for蓄意侵犯 willfully infringe on 严格控制 rein in最大的一份 lion's shareUnit 12Ahead of the curve 领衔一筹的Plow into 投入Churn out 粗制滥造Bottom line 净盈利Balance sheet 资产负债表Institutional investor 机构投资者Mutual funds 共同基金Pension fund 退休基金Intangible assets 无形资产Listed company 上市公司Case in point 例证Competitive edge 竞争优势Fuel economy 燃油经济性,节油Market capitalization 总市值Renewable resources 可再生资源Utility company 公共事业公司替代能源 alternative resources 新兴市场 emerging market。
《新编商务英语阅读教程》(第二版)练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力(率)J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分:宏观经济学与微观经济学。
宏观经济学着眼于经济全局——一幅宏观的画面。
在宏观经济学中,我们研究国家的政策目标,例如充分就业、抑制通货膨胀、经济增长等,而不考虑个人或者单个团体的利益和行为。
对宏观经济学的关注是为了从总体上认识并改善经济的运行。
微观经济学则关注宏观画面中的细节。
在微观经济学中,我们着眼于实际构成宏观经济的个人、厂商和政府机构。
我们感兴趣的是这些独立经济单位的行为。
他们的目标何在?以有限资源实现目标的途径是什么?如何对各种激励和机会做出反应?宏观经济学主要关注,例如,总消费性支出对总产出、就业及物价的影响。
很少关注消费性支出及其决定因素的实际内涵。
相反,微观经济学关注的是个体消费者具体的支出决策及其影响因素(爱好、物价水平、收入状况)。
宏、微观经济学的区别还反映在关于企业投资的讨论中。
宏观经济学中,我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。
而微观经济学中,我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。
了解宏、微观经济学的区别并非难事。
在现实社会,宏观经济的表现有赖于微观行为,而微观行为又受宏观经济表现的影响。
因此,人们只有了解了所有经济活动的参与者的行为方式及其成因,才能充分了解整个经济的运作方式。
但是,就如你会开车而不懂发动机的构造原理那样,你能观察到经济运行方式但并不能完全解开其中奥秘。
在宏观经济学中我们注意到经济这部汽车在踩油门时加速,踩刹车时减速。
这就是我们在大多数情形下所需了解的一切。
然而,汽车总有出故障的时候。
Unit Six TravelPart I Pre-reading Questions1.How often do you travel? What’s the purpose of your last travel?答案范例:I usually travel twice every year, once during the summer vacation and once during the winter vacation. My last travel was to visit the Great Pyramid of Gaza.2.Does tourism promote international peace? How?答案范例:Yes, it does. Tourism can promote cultural understanding, mutual respect and peace dialogues at national and international levels.It also creates incredible opportunities for strengthening cross-border relations.3.What do you think contributes to a wonderful destination?答案范例:Many features such as friendly atmosphere, a safe environment, beautiful scenery, charming attractions, delicious food and comfortable accommodation can contribute to a wonderful destination.Part II Extensive Reading段落大意难句解析词汇TEXT A1.主旨归纳:文章从经济发展、科技和创新、旅游服务等方面对旅游业的影响,证明旅游消费者和零售商将面临又一个黄金期。
商务英语口译王艳答案【篇一:商务英语阅读第二版(王艳主编)chapter1-4 课后答案详解】汉chapter1sluggish economy萧条的经济full employment 充分就业trade deficit 贸易赤字in-depth analysis深入的分析industrialized countries 工业化国家free-trade agreement 自由贸易协定international specialization 国际专业化 product differentiation 产品差别trade surplus 贸易盈余determinative factor决定性因素chapter2consumer-goods消费品 discount retailers折扣零售商 brand equity品牌资产价值advertising budget 广告预算real-time sales data 实时销售数据sales promotion 促销profit margin盈利scanner data 扫描数据chapter3privileged minority 享有特权的少数人gas station 加油站marketing research 市场调查professional competence 专业技能a sales point 卖点product design 产品设计potential consumer 潜在顾客business disaster 商业灾难chapter4mobility of people 人口流动supplier networks 供应商网络standardized items 标准零配件specialist manufacturing technology 特殊制造技术 complementary economies 互补经济体anti-japanese sentiment 反日情绪foreign affiliates外方合伙人,外国附属公司go public 上市二、汉翻英chapter1经济双赢economic win-win关税壁垒tariff barrier收入不平等 wage inequality劳动生产率labor productivity解雇工人lay off works 生产要素factor of production双边协议bilateral deal 回归分析regression analysis市场准入market access 世界经济复苏world economic recoverychapter2价格溢价price premium 基线销售base-line sales减价price reductions广告支出advertising spending营销组合marketing mix 销量溢价quantity premium产品数量(种类)product-line variety美元分配allocation of dollarschapter3日常生活 daily life广告活动advertising campaigns物理特征physical characteristic 视觉想象visual imagination 国内媒体national media 销售增长sales increase销售渠道distribution system 产品到导向型的广告product-orientated advertisingchapter4企业并购mergersand acquisition 海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures 市场准入access of market知识产权intellectual property right 贸易伙伴trading partners三、完形填空chapter 17.revival 8.emergingchapter 21.blame2.damaged6.arm7.boostschapter 31.sincere2.privileged6.resort7.insteadchapter 41.ambivalent2.integration6.shortage7.options11.craft资本投入capital investment 3.deficit4.budget5.expanding 6.recovery 9.innovation10.property 3.short-term 4.building 5.profiability 8.orientation 9.moreover10.lowering 3.led4.constitutes5.intellectual 8.reduce 9.clients 10.divert3.hindered4.from5.by 8.acquisitions 9.strategy10.alliance【篇二:商务英语口译教学大纲】文摘:商务英语口译王艳答案)程教学大纲一、课程基本信息1.课程名称:商务英语口译课程英文名称:business english interpretation 2.授课专业:外语系3.学时/学分:34学时/2学分4.开课学期:第七学期5.面向对象:本科大四学生二、课程性质与任务课程性质:专业选修课程。
【2018-2019】商务英语第二套试卷翻译题答案word版本本文部分内容来自网络整理,本司不为其真实性负责,如有异议或侵权请及时联系,本司将立即删除!== 本文为word格式,下载后可方便编辑和修改! ==商务英语第二套试卷翻译题答案风格意义类试题(共30分)将下面段落译成适应原文风格的汉语表达,要求不仅译文忠实于原文,流畅无误,而且在篇章词语风格上,能与原文相适应。
Under some systems of law, trade terms have, at least traditionally, been used only to determine the division of costs between the parties. However, in present international custom the main purpose of trade terms is to determine at what points the seller could be said to have been delivered to the buyer.Uncertainty about these obligations could be very harmful for the contracting parties. Lack of precision would almost inevitably lead to disputes, including litigation, and to a considerable increase in "overhead" expenditures in everyday operations.Moreover, the parties in different countries would be very unwilling to subject themselves to the laws and practices of the other. They would probably feel secure using the laws of their own country but would find it difficult to assess the consequences of rules of interpretations used in a foreign country.In order to be truly useful, trade terms should have universal application and should make explicit the obligations of both parties. This is the aim of Incoterms.参考答案:在某些法律制度下,贸易条款只是用来确定如何划分双方的费用,至少从传统上来讲一直如此。
Unit 1Trade off 权衡各方面的利益Pull off (成功或艰苦地)完成Intellectual property 知识产权Merchandise trade 商品贸易Strategic sector 战略部门Anti-dumping duties 反倾销税Export subsidies 出口补贴Bilateral relationship 双边关系Euro zone 欧元区Sovereign wealth fund 主权财富基金Exchange rate 汇率Monetary policy 货币政策国际收支经常项目顺差current-account surpluses知识产权intellectual property外资收购foreign takeoverUnit 2Discount retailers 折扣零售商Brand equity 品牌资产价值Profit margin 盈利溢价price premiums基线销售baseline sales营销组合marketing mixUnit 3Mete out 予以严惩Persuasion Principle 劝说原则Familiarity Principle 熟悉原则A sales point (产品的)卖点Potential consumer 潜在顾客广告案例advertising case以产品为中心的广告product-orientated advertising Unit 4Foreign direct investment(FDI)对外直接投资Cross-holdings 相互持股Market capitalization 公司市值Outsource 外包Core competency 核心竞争力Deregulation 放宽管制Complementary economies 经济互补体Go public 上市企业并购mergers and acquisition海外扩张overseas expansion全球化战略globalization strategy保护主义措施protectionist measures市场准入access to market知识产权intellectual property right贸易伙伴trading partners资本投入capital investmentUnit 6Tighten your belt 勒紧腰带,省吃俭用Translate into 转化为Volatile price 波动价格Rein in 严格控制Deflate a bubble 消除泡沫Collateral value 抵押(担保)价值Mortgage (住房)按揭贷款,抵押贷款External finance premium 外部融资溢价Subprime mortgage 次级按揭(抵押)贷款Monetary policy making 制定货币政策Credit crunch 信贷资金骤减Variable mortgage rates 浮动按揭/抵押贷款利率Surging and plunging asset prices 大起大落的资产价格楼市暴跌housing crush/collapse维持价格稳定maintain price stability核心通货膨胀(率)core inflation (rate )消费者物价指数consumer price index (CPI)资产负债表balance sheet市场预期market expectationsUnit 7Niche bank 专注细分市场的银行Withholding taxes 代扣所得税,预扣税款Capital market 资本市场Portfolio investment 笼统有价证券投资Extended producer liability 生产者延伸责任Investment climate 投资环境Emerging markets 新兴市场Corporate taxes 公司税Customs clearance 清关,海关放行外国直接投资foreign direct investment(FDI)经纪公司brokerage firm边际税率marginal tax rate保税仓库bonded warehouse信贷机构credit institution财产权property rights名义工资nominal wageUnit 8Divestiture 公司部门或子公司的出售,清算或资产分派Portfolio 一组投资Niche 产品或服务所需的特殊领域Acquisition 收购Liquidate 清算Untapped niches 尚未被竞争者发现的市场机会Convenience stores 便利店Market segments 市场细分Premium brand 高端品牌竞争优势competitive advantage实证研究empirical studies核心品牌core brand控股公司 a holding companyUnit 9To drum up 竭力争取(支持),招揽(生意等)Glut 过多供应Exodus 大批的离去Turnover 员工流失International assignment 海外任务Global recruitment 全球招聘Reward scheme 奖励机制Talent management 英才管理涨薪pay rises职业阶梯career ladder董事会主席board directorUnit 10Cost-effective 有成本效益的,划算的Differerntiation 差异化Loyalty marketing 忠诚营销Customerization 产品定制Non-stop flight 直飞航班Cost and revenue projections 成本和利润计算Customer feedback 客户反馈Substantial salary cuts 大幅度减薪/实质减薪Job rotation 岗位轮换行业危机industry crises商务舱business class产品开发product development地勤部门ground services department Unit 11Serve up 提供Infringe on 侵犯By all accounts 如大家所说Steal a march on 出其不意抢在别人之前Grease the palms of someone 向某人行贿Market cap 市值Dole out 少量的发放In the heyday 在鼎盛时期从无到有,白手起家start from scratch利基市场,细分市场niche market迫切需要cry out for蓄意侵犯willfully infringe on严格控制rein in最大的一份lion's shareUnit 12Ahead of the curve 领衔一筹的Plow into 投入Churn out 粗制滥造Bottom line 净盈利Balance sheet 资产负债表Institutional investor 机构投资者Mutual funds 共同基金Pension fund 退休基金Intangible assets 无形资产Listed company 上市公司Case in point 例证Competitive edge 竞争优势Fuel economy 燃油经济性,节油Market capitalization 总市值Renewable resources 可再生资源Utility company 公共事业公司替代能源alternative resources新兴市场emerging market。
Chapter 11.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。
The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2.墨西哥和美国之间的争执不会有任何作用,并可能导致北美自由贸易协定中关税解除的中断。
The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3.在召开部长级会议之前,将举行一次经济合作商业论坛,重点探讨如何减小全球经济失衡的纠正对中国的冲击。
An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4.只有少数美国人将此问题归咎于这些明显的因素,即美元贬值或经济周期。
Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5.最新的科学研究揭示了这样的事实,即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治本钱。
Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。
高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了,它贴在鞋子上、玩具上、服装上,以及为跨国公司制造的其他商品上,世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌;其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司,很有可能把事情做大。
一些人认为,在创业精神饱满的本地管理层的协助下,或者在一些想在其产品系列里添加新产品的外国公司的协助下,中国商品在极具竞争力的价格的基础上,若把卖点放在产品质量和异国情调上,那末10 年之内,中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信(Grey China)的执行董事陈一木丹(Viveca Chan)说:“如果世界上只有一个国家具备创立全球品牌的潜力,那么这个国家就是中国。
”短期之内,中国商品最有希望打入国际市场的当属中草药和特色食品,当然也包括那些体现中国浪漫并具有异国情调的产品,例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞(Taylor Nelson Sofres)市场调研公司的中国区总经理Kevin Tan 说:“与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品,假如你要做化妆品,你会一下子就发现,中国化妆品来头不小。
”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌,也包括家用电器等具有品牌潜力的产品,它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分,最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说,这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体,同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
整个20 世纪90 年代,“中国品牌”这个概念一直在发育着,而目前在国内受到的重视更大了。
Chapter 11.这一监控体系最终将取代美国政府对古巴雪茄进口的上限。
The monitoring system will finally substitute the U.S. government’s cap on cigar imports from Cuba.2.墨西哥和美国之间的争执不会有任何作用,并可能导致北美自由贸易协定中关税解除的中断。
The quarrel between Mexico and the U.S. will be of no avail and it may disrupt the lifting of the agricultural tariffs under the North American Free Trade Agreement.3.在召开部长级会议之前,将举行一次经济合作商业论坛,重点探讨如何减小全球经济失衡的纠正对中国的冲击。
An economic cooperation business forum, which will discuss how to minimize the negative impact of global economic imbalance adjustment on China, will take place shortly before the ministerial conference.4.只有少数美国人将此问题归咎于这些明显的因素,即美元贬值或经济周期。
Few Americans attribute this to such obvious causes as a devalued dollar or the business cycle.5.最新的科学研究揭示了这样的事实,即为减少温室气体排放所采取的必要措施会带来沉重的经济和政治成本。
Recent research has shed light on the fact that there are heavy financial and political costs associated with the measures necessary to reduce the emission of greenhouse gases.6.有传言称上个月政府和这家公司的总裁秘密达成一笔交易。
There are rumors that the government struck a private deal with the corporation's chairman last month.7.反对派对美国政府施加压力,让他们改变对纺织品进口的政策。
The opposition is exerting pressure on the U.S. government to change the policy towards textile imports.8.自从签署双边自由贸易协定以来,这个新兴经济体一直处于科技的前沿。
Since the establishment of the bilateral free-trade agreement, this emerging economy has always been at the forefront of science and technology.9.一般来说,浮动汇率应该使国家免受与贸易伙伴在通货膨胀上的持续差异的影响。
In general, floating exchange rates are supposed to insulate countries from persistent differences in inflation with their trading partners.10.据保守预测,到2010 年中国与北美和欧盟的进出口贸易堂将分別超过4000 亿美元,与10个东盟国家的进出口贸易堂将超过2000 亿美元。
According to conservative estimates, by 2010, China's import and export volume with North America and the EU would surpass $400 billion respectively, with ten ASEAN countries exceeding $200 billion.Chapter 21)政府出资1亿美元用于农村地区再生能源的开发和利用。
The government has allocated$ 0.1 billion to the development and utilization of renewable energy in rural areas. 。
2) 开发西部不能以破坏环境为代价,因此政府一直走经济开发建设和生态环境保护并进的可持续发展之路。
We should not develop the Western region at the expense of environment. Therefore the government has been following a sustainable development road attaching equal importance to economic development and environmental protection.3) 作为一个负责任的大国,中国将严格遵守世贸组织的规则,履行我们所做的承诺。
As a big responsible nation, China will strictly abide by the WTO rules and honor its commitments.4) 中国粮食生产的快速增长主要是由于中国政府在农村实施的一系列改革措施,如较大幅度提高粮食收购价格等. The rapid growth in China’s grain production can be ascribed to the fact that the Chinese government has implemented a series of reform policy and measures in therural areas, such as raising the prices of grain purchased by the state.5) 在全球化中,不是所有的国家都在平等竞争,一些发展中国家有时不得不遵守一些市场规则,甚至答应一些政府的不公平要求。
In the globalization era, not all countries play on the level playground. Some developing countries have to adhere to some marketing principles, or even accede to the requests of some governments.6)在过去的一年里,全球投资需求下滑,国际主要货币汇率大幅度动荡,一些新兴市场出现金融危机。
Over the past year, the global investment demand was on the wane; the major world currencies suffered swift turbulence and some emerging markets underwent severe financial crisis.7) 不论时间和距离的限制,网络彻底改变了竞争的性质,还使得竞争更为公平,特别是对于一些小企业。
Networks fundamentally alter the nature of competition and level the playing field, especially for smaller business regardless of the barriers like time and distance.8) 通过“小额信贷项目”,农民们在需要时得到所需资金,并要在预定期限内还清本息。
Through micro credit projects, with the credit available on demand, farmers are able to pay back both the principle and interest in time.9) 中国经济的蓬勃发展表明中国已成为世界上经济增长最快的国家之一。
China’s vigorous economic development is indicative of the fact that China has become one of the countries that enjoy the highest economic growth speed in the world.10) 随着国有独资商业银行的体制改革,一些符合条件的商业银行开始上市,越来越多的银行也将加入这个行列。
With the reform of the wholly state-owned commercial banks, when some qualified commercial banks seek listing in the stock market, others certainly will follow suit。
Chapter 31) 专家们认为导致这家公司表现不佳的主要原因是人力资源,尤其是高层管理人员任命不合理。
Experts have attributed the main cause of the company’s poor performance to its poor HR functions, especially the appointment of the senior management.2) 英国航空公司想通过搬家的方法来创造一个更为灵活现代的公司文化。
British Airways intends to create a more flexible and modern corporate culture through the relocation.3) 有关裁员的流言使得这家公司士气低落,处于有史以来的最低潮。
Rumors about redundancy make the company at its worst in terms of morale ever since its foundation.4) 在经历了财政丑闻之后,很多公司往往只能通过做公益活动来改善公司形象。