商务英语综合教程(第二版) Unit 7
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商务英语综合教程第二册unit 7 Team Spirit
• instill v. 1. impart gradually徐徐滴入
to instill eyewash into one's eyes 将眼药水滴入某人眼中 2. enter drop by drop逐渐灌输(常与in，into连用)：
to instill an idea into somebody's mind 把思想灌输到某人头脑中 to some degree在某种程度上；有点，稍微
2. V-T If a group of people or organizations pool their money, knowledge, or equipment, they share it or put it together so that it can be used for a particular purpose. 集中(资金、知识或设备，供大家分享) 例：We pooled ideas and information. 我们汇集了意见和信息。
What makes the team cohesive: each person’s trust in the others and in
the ability of the team as a whole:
共同语言
互利Feeling of mutual benefit
Common language
尊重个人特点
Respect for the members’
identities
反馈 Feedback
Text Analysis
1. It is what they have been told to work towards, and they might think that the greater common objective of the team as a whole is achievable if only they concentrate on "their bit" and leave the rest to those who are paid a salary commensurate with such responsibilities. 他们就是这样被告知的，同时他们可能认为要完成团队的更大的共同 目标，只能是通过个人专注完成个人的份额，而对于其他的任务，谁 领了那份薪水谁就自然要承担。
to instill eyewash into one's eyes 将眼药水滴入某人眼中 2. enter drop by drop逐渐灌输(常与in，into连用)：
to instill an idea into somebody's mind 把思想灌输到某人头脑中 to some degree在某种程度上；有点，稍微
2. V-T If a group of people or organizations pool their money, knowledge, or equipment, they share it or put it together so that it can be used for a particular purpose. 集中(资金、知识或设备，供大家分享) 例：We pooled ideas and information. 我们汇集了意见和信息。
What makes the team cohesive: each person’s trust in the others and in
the ability of the team as a whole:
共同语言
互利Feeling of mutual benefit
Common language
尊重个人特点
Respect for the members’
identities
反馈 Feedback
Text Analysis
1. It is what they have been told to work towards, and they might think that the greater common objective of the team as a whole is achievable if only they concentrate on "their bit" and leave the rest to those who are paid a salary commensurate with such responsibilities. 他们就是这样被告知的，同时他们可能认为要完成团队的更大的共同 目标，只能是通过个人专注完成个人的份额，而对于其他的任务，谁 领了那份薪水谁就自然要承担。
体验商务英语综合教程4(第二版)电子教案Unit 7
lary A We often use the words and phrases below to
Internet terms
talk about e-commerce. Check that you understand their meaning. Use a dictionary to
site: a series of related screens with information about a subject, organisation, etc.
surfers: people who go and look at different sites, perhaps in a random way with no particular purpose in mind.
2. People will still want to go to shops to touch
and feel products.
False
3. Advances in technology will encourage
people to shop online.
True
D Do you agree with the statements in Exercise C above?
Listening A 7.1 Listen to the first part of the interview with
Success online
Jeff Kimbell, Marketing Director Europe, for
Dell, and complete the sentences below.
3.Are there any things which could not or should not be sold on the Net?
Internet terms
talk about e-commerce. Check that you understand their meaning. Use a dictionary to
site: a series of related screens with information about a subject, organisation, etc.
surfers: people who go and look at different sites, perhaps in a random way with no particular purpose in mind.
2. People will still want to go to shops to touch
and feel products.
False
3. Advances in technology will encourage
people to shop online.
True
D Do you agree with the statements in Exercise C above?
Listening A 7.1 Listen to the first part of the interview with
Success online
Jeff Kimbell, Marketing Director Europe, for
Dell, and complete the sentences below.
3.Are there any things which could not or should not be sold on the Net?
商务英语综合教程Unit 7 Methods of Payment for Imports and Exports
Text
Unit 7 Payments for imports and exports
12 It should be noted that the drawing of a bill of exchange on
the buyer does not guarantee payment and the seller has lost control of the goods to some extent as they are out of his country. Moreover, he may have to arrange for storage and insurance or even re-shipment. Under such circumstances, there arises “international factoring”. When making payment by collection, open account, etc. an arrangement is made between a supplier, especially an exporter of textiles, and a special kind of finance house called a factor or factoring company, by which the supplies sells to the factor the right to collect amounts payable to the supplier by approved customers at some future date. Thus the supplier receives payment immediately he supplies the goods, the factor’s taking full responsibility for collecting the accounts and bearing all losses from bad debts. The factor’s charges consist of a fee based on the rate of discount for bills of exchange and an added small percentage for collecting the accounts. In Britain, factoring companies are owned by commercial banks, merchant banks and some export houses.
《商务英语综合教程》 Unit (7)
Barriers to Effective Communication
Many things may interfere with or block communication. Please list six barriers to communication at work according to the following four examples.
《商务英语综合教程》（基础）
Unit 7 Relationships
A. Brainstorming B. Business Knowledge
◆ Additional Reading C. Business Skills D. Business Actions
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Communication is an important part of our daily life. We express our thoughts and feelings and convey messages by communication. To have a co-operative, positive working environment, communication must be effective and efficient.
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
英语综合教程2unit7
英语综合教程2unit7Unit 7: The EnvironmentIn Unit 7 of our English Integrated Coursebook 2, we delve into the theme of the environment. This unit focuses on raising awareness about environmental issues and exploring ways in which individuals can make a positive impact on the world around them. In this unit, we will cover the importance of sustainability, the impact of pollution on the environment, and the significance of wildlife conservation.The first section of this unit tackles the concept of sustainability. It emphasizes the need for individuals to adopt sustainable practices in order to preserve the Earth for future generations. The reading passages introduce us to various sustainable actions, including reducing waste, recycling, using renewable energy sources, and supporting eco-friendly products. By highlighting these practices, the unit encourages students to reflect on their own behaviors and make conscious efforts to reduce their ecological footprint.The second part of Unit 7 focuses on pollution and its detrimental effects on the environment. The readings shed light on different types of pollution, such as air, water, and soil pollution, and the ways in which they harm ecosystems and human health. The unit also explores the causes of pollution, including industrialization, deforestation, and the excessive use of fossil fuels. Through these readings, students gain a deeper understanding of the scope and consequences of pollution, inspiring them to become advocates for environmental protection.The final section of this unit delves into wildlife conservation. It highlights the importance of preserving biodiversity and protecting endangered species. Students learn about the threats facing wildlife, such as habitat loss, illegal hunting, and climate change. The unit raises awareness about the role individuals can play in wildlife conservation, such as participating in community projects, supporting conservation organizations, and promoting sustainable tourism.To reinforce the knowledge acquired throughout this unit, students engage in various activities, including group discussions, presentations, and research projects. These activities enable students to delve deeper into the topics and develop critical thinking skills. Additionally, the unit includes vocabulary and grammar exercises that further reinforce students' language proficiency.In conclusion, Unit 7 of our English Integrated Coursebook 2 provides comprehensive coverage of the environment and its related issues. By delving into sustainability, pollution, and wildlife conservation, this unit fosters a deeper understanding of the importance of protecting our planet. Through engaging readings, activities, and exercises, students are equipped with the knowledge and skills necessary to become active participants in environmental protection.。
商务英语综合教程第二版王立非课后答案unit7
商务英语综合教程第二版王立非课后答案unit7一、Listen to a conversation and choose the best answers.1、Neil asks Tina a question from _________（）. [单选题] *A、a market researchB、 an investment projectC、a sales report(正确答案)2、Neil doesn’t understand _____. （）. [单选题] *A、the meaning of B2B(正确答案)B、an Internet jargonC、an abbreviation on page 163、Tina tells Neil _____. （）. [单选题] *A、how to speak business abbreviationsB、where he can find the answer(正确答案)C、how to use the Internet4. “Netlingo” is a ______. （）. [单选题] *A、 website(正确答案)B、 jargonC、 dictionary二、Listen to a conversation and choose the best answers.5、The products at the factory in Munich are made from ___________.（）. [单选题] *A、aluminum(正确答案)B、 steelC、iron6、Their supplier is an importer in ____________.（）. [单选题] *A、Hamburg(正确答案)B、UKC、China7、The steel comes from _____________.（）. [单选题] *A、HamburgB、GermanyC、China(正确答案)8、They have customers in __________. （）. [单选题] *A、GermanyB、 15 countriesC、22 countries(正确答案)9、Besides Germany, ___________of their products are sold in other countries .（）. [单选题] *A、13 percentB、15 percent(正确答案)C、85 percent三、Listen and decide whether these sentences are true (T) or false (F)?10、People in Spain have dinner late. They eat at about 9 am to 10 am. (B). [单选题] *A、True(正确答案)B、False11、 People in the UK have a light breakfast, with bacon and eggs.（）. [单选题] *A、TrueB、False(正确答案)12、French workers have lunch for 1-2 hours, and they have a long lunch break. （）. [单选题] *A、True(正确答案)B、False13、 In the USA, people have half an hour for lunch, and eat a pizza in the office. （）. [单选题] *A、TrueB、False(正确答案)14、 In Switzerland, people start work at 7.00 am and have breakfast in the office. （）. [单选题] *A、TrueB、False(正确答案)15、 In Japan, a lot of managers go back to work after having lunch.（）. [单选题] *A、TrueB、False(正确答案)四、阅读Multi millionaire Goran Tatic is just 36 years old. He comes from Split in Croatia, but today he lives in Victoria, Australia, and has Australian nationality. Mr Tatic owns half of the Orion Group. His colleague, James Bernard, owns the other 50%. Orion companies have total sales of about $3 billion a year, and about 50,000 people work for the group. Orion Group companies buy steel from suppliers in Russia, Eastern Europe and Korea and sell it all over the world. They buy and sell 2.5 million tonnes a year. They also make steel in a number of factories in Russian.16. Goran becomes an Australian after living in Victoria. [单选题] *True(正确答案)False17、 Goran owns 50% of the Group and his colleague Bernard owns the other half..（）. [单选题] *A、True(正确答案)B、False18、Orion Group has about 3 billion employees. （）. [单选题] *A、TrueB、False(正确答案)19、They sell and buy 2.5 million tonnes of steel all over the world. （）. [单选题] *A、TrueB、False(正确答案)20. The steel products they make are from the Korean factories. （）. [单选题] *A、TrueB、False(正确答案)五、完成对话1. A: ____________________________, Tina ? B: Yes, please. I would like a bottle of mineral water. [填空题] *_________________________________(答案：Would you like a drink|Would you like some drinks|Would you like something to drink)2、A: __________________________?B: There are flights to Guangzhou at 8:45 am, 9:45 am, and 10:45am. [填空题] *_________________________________(答案：Could you tell me the times of the flights to Guangzhou|Could you tell me the times of the planes to Guangzhou|What time are the flights to Guangzhou)3、 A: ______________________________________?B: We buy steel from suppliers in European countries. [填空题] *_________________________________(答案：Where do you buy the steel|Where do you buy your steel|Where do you buy steel|Where does the steel come from|Where are the steel from|Where are your steel from|)4、A: ______________________________________?B: About 50,000 people working for the Group. [填空题] *_________________________________(答案：How many people work for theGroup|How many people are there in the Group|How many people are working for the Group|How many people are there in your Group)5、A: Shenzhen? __________________?B: It’s in the south of China, near Hong Kong. [填空题] *_________________________________(答案：Where is it|Where is that|Where is Shenzhen)6、A: ___________________________________________ in France?B: A Big Mac is two euros eighty-two. [填空题] *_________________________________(答案：How much is a big mac|How much is a Big Mac)7、A: _____________________________?B: She is a technician. [填空题] *_________________________________(答案：What does she do?|Where is her job) 8、A: _______________________ ?B: Sorry. Beats me. I don’t understand the new word too. [填空题] *_________________________________(答案：What does the new word mean|What does the word mean|What is the meaning of the new word|What is the meaning of the word)9、A: _______________________B: OK. J-O-N-S-O-N. Jonson. [填空题] *_________________________________(答案：Could you spell your name,please|Could you spell your name|Could you say that again|Can you speel that|Can you spell your name, please)10、A: __________________________?B: It stands for ‘United Kingdom’. [填空题] *_________________________________(答案：What does UK stand for|Whatdoes“UK”stand for|What does it stand for)翻译1.technician [填空题]_________________________________(答案：技师|技术员)2.colleague [填空题]_________________________________(答案：同事)3.Holdings Co., Ltd [填空题]_________________________________(答案：控股有限公司)4.consulting company [填空题]_________________________________(答案：咨询公司)5.daily routines [填空题]_________________________________(答案：日常生活)6.保险 [填空题]_________________________________(答案：insurance)7.会计 [填空题]_________________________________(答案：accountant|accounting) 8.硬盘 [填空题]_________________________________(答案：hard drive|hard disc)9.设备 [填空题]_________________________________(答案：equipment|device|facility) 10.保存文件 [填空题]_________________________________(答案：save files|save documents)。
《商务英语综合教程》 Unit (7)
4. Develop your communication skills. Communication occurs when someone understands you, not just when you speak. One of the biggest dangers with communication is that we can work on the assumption that the other person has understood the message we are trying to get across.
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
2. What characteristics could be used to define good working relationship?
3. How can we build better relationship at work? 4. What kinds of certain relationships at work
◆ Additional Reading E. Highlights Vocabulary Suggested Answers
Teaching Objectives
• 1. to learn communication concepts; • 2. to learn the basics of relationships; • 3. to learn the basics of communication
relationship with your colleagues? Why?
Reading Text Building Good Work Relationships
Questions for Fast Reading
体验商务英语综合教程4(第二版)电子教案Unit 7
2. People will still want to go to shops to touch
and feel products.
False
3. Advances in technology will encourage
people to shop online.
True
D Do you agree with the statements in Exercise C above?
site: a series of related screens with information about a subject, organisation, etc.
surfers: people who go and look at different sites, perhaps in a random way with no particular purpose in mind.
Max Frisch was a Swiss playwright and novelist. Frisch's works focused on problems of identity, individuality, responsibility, morality, and political commitment. His use of irony is a significant feature of his post-war publications. Frisch was one of the founders of Gruppe Olten. He was awarded the Neustadt International Prize for Literature in 1986.
商务英语听说(第二版)Unit 7 Meetings
Part B – Conversation
Meeting Arrangements
Listen to the conversation and complete the following exercises.
Part B – Conversation
Section A Answer the following questions briefly.
4. Who will attend the meeting? All the branch managers.
Part B – Conversation
Section B Listen to the conversation again and fill in the memo pad below.
4. A. He went to a hospital. B. He went to a convention. C. He stayed home. D. He went to Atlanta.
5. A. That the speakers did not go to the meeting. B. That the man went to the meeting, but the woman did not. C. That the woman went to the meeting, but the man did not. D. That both speakers went to the meeting.
1. A. Boss. C. An officer.
2. A. The data. C. The new product.
3. A. Thursday. C. Wednesday.
B. Secretary. D. A professor. B. The quality. D. Dr. Wilson. B. Friday. D. Monday.
商务英语综合教程第二册课件 unit 7
Work group & Work team
– Work group: A Group that interacts primarily to share information and to make decisions that will help each member perform within his or her area of responsibility ——绩效是所有群体成员个别贡献的加总 Work team:
• Good when knowledge, talent, skills, & abilities are dispersed across organizational members
• Empowerment & collaboration; not power & competition
Categories of Teams
尊重个人特点
Respect for the members’
identities
反馈 Feedback
Text Analysis
1. It is what they have been told to work towards, and they might think that the greater common objective of the team as a whole is achievable if only they concentrate on "their bit" and leave the rest to those who are paid a salary commensurate with such responsibilities. 他们就是这样被告知的，同时他们可能认为要完成团队的更大的共同 目标，只能是通过个人专注完成个人的份额，而对于其他的任务，谁 领了那份薪水谁就自然要承担。
当代商务英语综合教程1 Unit 7 A Good Heart to Lean On
7
Text A A Good Heart to Lean on
Passage
5
When I think of it now, I marvel at how much courage it must have
taken for a grown man to subject himself to such indignity and stress. And
2
Warm-up Questions:
Warm-up Questions: 1. Are you proud of your parents? 2. What have you learned from your parents?
3
Pre-class Task 1
Pre-class Task 1 Read the text once for the main idea(s). Do not refer to the notes, the glossary, or dictionaries.
4
Text A A Good Heart to Lean on
Passage
1
When I was growing up, I was embarrassed to be seen with my father.
He was severely crippled and very short, and when we walked together, his
5
Text A A Good Heart to Lean on
Passage
2
It was difficult to coordinate our steps — his halting, mine impatient —
综合英语2(商务)(已完成)unit-7
• /v_19rrnpvsy8.html?vfm =f_191_360y
Vocabulary A
• Market research • Market segment • Market share
• Consumer behaviour • Consumer profile • Consumer goods
7.2
• Managing consultant 管理顾问 • Instinctive • An instinctive feeling, idea, or action is one
that you have or do without thinking or reasoning. 本能的 • 例：It's an instinctive reaction – if a child falls you pick it up. • 这是一种本能的反应–如果小孩摔倒了你会 扶他起来。
appear in advertisements for it. 代言 • The twins endorsed a line of household
cleaning products. • 这对双胞胎为一系列的家庭清洁产品代言
过。
Reading
• Chanel [ʃə'nɛl]
• Shelf life 货架期
Unit 7
• Business has only two functions---marketing and innovation.
• B. for ages • Launch campaign 发起营销活动
• Marketing campaign营销活动: The efforts of a company or a thirdparty marketing company to increase awareness for a particular product or service, or to increase consumer awareness of a business or organization. A marketing campaign has a limited duration.
商务英语综合教程chapter (7)
2) 句子的主谓结构是the exporter(主语)has to be engaged in (谓语)。注意，谓语是由情态动词has to 加be engaged in (从事于)构成。 3) marketing research abroad 国外市场调研 4) so as to be familiar with the local conditions of the market. so as +不定式短语作目的状语。 3. At the beginning of establishing business relations, the exporters and importers must go through credit inquiry to avoid being cheated and protect its own interest, mainly through bank reference or through trade reference, i.e. relative companies, chambers of commerce, commercial councilor’s offices and professional credit agency.
4)to enlarge its business scope扩大它的业务范围。 2. As far as the preparatory work is concerned, the exporter has to be engaged in marketing research abroad so as to be familiar with the local conditions of the market, the opportunities in the overseas market waiting to be developed and the preference and purchasing power of the local customers. 就准备工作而言，出口商必须在国外进行市场调查，以 便了解当地市场行情、国外有待开发的 市场机遇、 当地客户的消费偏好及购买力。 As far as…is concerned 就……而言，至于…… As far as the policy of foreign trade in our country, I think it is benefit to our socialist construction. 就我国外贸政策而言，我认为是由于社会主义建设的。
商务英语综合教程(下册)Unit 7 Strategies of Transnational Corporations[精]
![商务英语综合教程(下册)Unit 7 Strategies of Transnational Corporations[精]](https://img.taocdn.com/s1/m/72f6f790b0717fd5360cdc3f.png)
trategies of Transnational Corporations
Multi-domestic Strategy
9 Companies that lean toward the multi-domestic strategy stress customizing their organizations and products to country or regional differences. The focus is on satisfying local customer needs by tailoring products or services to meet those needs. Forces that suggest a multi-domestic strategy come primarily from national or cultural differences in customer tastes and variations in customer needs. In addition, national differences in how industries work and in political pressures can lead companies to favor local responsiveness. For example, government regulations can require a company to share ownership with a local company. Some governments also require companies to produce their products in the countries in which they sell.
Multi-domestic Strategy
9 Companies that lean toward the multi-domestic strategy stress customizing their organizations and products to country or regional differences. The focus is on satisfying local customer needs by tailoring products or services to meet those needs. Forces that suggest a multi-domestic strategy come primarily from national or cultural differences in customer tastes and variations in customer needs. In addition, national differences in how industries work and in political pressures can lead companies to favor local responsiveness. For example, government regulations can require a company to share ownership with a local company. Some governments also require companies to produce their products in the countries in which they sell.
高教社新编商务英语第二版综合教程2 Unit7
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 7 Interview
4. Interviews help to _____.
a. get the story behind a candidate’s experiences √ b. know how capable a candidate is c. understand the intention of a candidate d. All of the above. 5. As an HR manager, you are more likely to select the best person for the job by _____. a. making good preparations b. evaluating candidates performance c. having interviewing skills d. asking the right questions
a. downward price pressures b. reduced competition c. downsized staffs √ d. All of the above.
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 7 Interview
2. Hiring the “RIGHT” person is increasingly important for companies because _____.
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 7 Interview
— Useful Structures: neither… nor (either … or) with an open mind be in a position to so … that … keep an eye on — Grammar: Plural Forms of Nouns
Unit 7 Interview
4. Interviews help to _____.
a. get the story behind a candidate’s experiences √ b. know how capable a candidate is c. understand the intention of a candidate d. All of the above. 5. As an HR manager, you are more likely to select the best person for the job by _____. a. making good preparations b. evaluating candidates performance c. having interviewing skills d. asking the right questions
a. downward price pressures b. reduced competition c. downsized staffs √ d. All of the above.
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 7 Interview
2. Hiring the “RIGHT” person is increasingly important for companies because _____.
高 等 教 育 出 版 社 高等教育电子音像出版社
Unit 7 Interview
— Useful Structures: neither… nor (either … or) with an open mind be in a position to so … that … keep an eye on — Grammar: Plural Forms of Nouns
商务英语综合教程 第二册第7课
worried that economic globalization may lead to China’s overreliance on foreign investment. How do you think of this?
Some people think that globalization has more or less made the young Chinese generation “westernized”. Do you agree?
Unit Seven Globalization
商务英语综合教程 第二册
Brainstorm: How has globalization changed our daily life?
Learning Objectives:
• To know what globalization is; • To understand the factors influencing
Quiz: Word Derivation
1. Not all glass is ________. (transparency)
2. This job calls for a man with a great deal of ________. (mature)
3. We will continue to utilize foreign funds and ________ the mix of foreign investment. (optimization).
• 2. China’s is now stepping up the optimization of the industrial structure to ensure that enterprises with foreign investment will enjoy in-depth development in China. In fact, technology- and capital-intensive industries have been the top priority for foreign investment.
Some people think that globalization has more or less made the young Chinese generation “westernized”. Do you agree?
Unit Seven Globalization
商务英语综合教程 第二册
Brainstorm: How has globalization changed our daily life?
Learning Objectives:
• To know what globalization is; • To understand the factors influencing
Quiz: Word Derivation
1. Not all glass is ________. (transparency)
2. This job calls for a man with a great deal of ________. (mature)
3. We will continue to utilize foreign funds and ________ the mix of foreign investment. (optimization).
• 2. China’s is now stepping up the optimization of the industrial structure to ensure that enterprises with foreign investment will enjoy in-depth development in China. In fact, technology- and capital-intensive industries have been the top priority for foreign investment.
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Exercises
Comprehension of the Text
I. Answer the following questions according to the text. 1) What do corporate strategies typically focus on? 2) What are the basic strategies used by transnational corporation? 3) What are the examples of offensive competitive strategies? 4) How many basic types of diversification are there? 5) What is the fundamental strategic dilemma faced by all transnational
公司采取差别战略的目的是向顾客提供高附加值产品。 这句话中，主语companies为关系代词that 引导的定语从句所修饰，翻译成汉 语时要调整语序，以符合汉语表达习惯。
Notes
5. profit margin 利润边际, 意为a ratio of profitability calculated as net income divided by revenues, or net profits divided by sales. It measures how much out of every dollar of sales a company actually keeps in earnings. 6 diversification strategy 多种经营战略，指企业在当前业务活动外， 通过设立或兼并其他企业的方式，使得企业可以同时提供其他一种或 多种与当前业务相关联或不相关联的产品或服务的一种战略措施。 7. global strategy 全球战略，指在全球范围内构筑公司的整体竞争优 势，提高公司产品、服务的世界市场占有率，已获得最大限度利润。 8. Global businesses conceive and design products for world markets from the outset. 在这句话中，from the outset 意为at the beginning。如：There was trouble from the outset.
商务英语综合教程
Unit 7 Strategies of Transnational Corporations
Introduction
Most transnational corporations are confronted with an array of strategy options. Like domestic companies, transnational corporations use three basic strategies : generic, competitive and diversification. However, if transnational corporations want to gain advantages internationally, they are supposed to lean toward domestic strategy and global strategy.
New Words
compete confront bewildering array strategy option conceptualize hierarchy corporate coordinate position executive generic diversification
v.竞争 v. 使面临 adj.令人困惑的 n.排列，编队 n. 战略 n.选择 v.构思；使概念化 n.层次，层级 adj.公司的 v.协调
Notes
1.It is in determining how to compete that most TNCs have run into problems. 这句话是一个强调结构，被强调对象是介词短语in determining how
to compete。 2. market share 市场份额，指在一特定的时期内，某公司的产品销售额与该地 工业部门总销售额之比。 3.GБайду номын сангаасneric strategies represent very basic ways that both domestic and transnational companies keep and achieve competitive advantage.
普通战略是国内公司和跨国公司都采用的基本方法以获取竞争优势。 这句话包含一个关系代词that引导的定语从句。 在英语中，作者经常用定语从 句来界定概念。 panies that adopt a differentiation strategy find ways to provide superior value to customers.
v.定位 n.管理人员 adj.一般的，普通的 n.多样化
New Words
solely rival identify differentiation adopt superior exceptional consequently offset sacrifice offensive defensive capture
adj.抢先的 n.收购 adj.原来的 n.两难选择 v.为顾客定制 n.变量 v. 追求 n. 子公司，附属机构 n.复制 n. 自制 adj. 标准化的
New Words
oriented integrate subsidize conceive outset launch revert
adj.以….为方向的 v. 集成 v. 资助 v. 想到，理解 n. 开端，开始 v. 发起 v. 恢复
adv.完全 n.对手 v.识别 n.差别化 v.采用 adj.较高的，出众的
adj.例外的，异常的 adv.从而，因此 v.弥补，抵消 v. 牺牲 n.进攻 adj.防御性的 v. 抓住
New Words
preemptive acquisition original dilemma customize variation pursue affiliate duplication autonomy standardized