2013年中国豪车市场研究【英文精品】
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中国奢侈品市场英语作文标题Luxury Market in China - 中国奢侈品市场The luxury market in China has been growing rapidly in recent years, driven by the country's rising middle class and their increasing purchasing power. The market is expected to continue to expand, with China projected to become the world's largest luxury market by 2025.中国奢侈品市场近年来迅速增长,受到中国不断增长的中产阶级和他们日益增长的购买力的推动。
预计该市场将继续扩大,到2025年中国有望成为世界上最大的奢侈品市场。
1. What are the factors contributing to the growth of the luxury market in China? - 什么因素促进了中国奢侈品市场的增长?There are several factors contributing to the growth of the luxury market in China. Firstly, the rising middle class in China has led to an increase in disposable income and a greater willingness to spend on luxury goods. Secondly, the Chinese government has implemented policies to encourage domestic consumption, which has also contributed to the growth of the luxury market. Finally,the growth of e-commerce and social media has made it easier for Chinese consumers to purchase luxury goods online.有几个因素促进了中国奢侈品市场的增长。
English for Automobile IndustryUnit III Establishing Business Relations and MarketingUnit ObjectivesAfter studying this unit, your are able tounderstand how to establish business relationsanswer phone calls from potential customersknow good business marketing strategiesconduct market research and design company introductionwrite and answer emails for establishing business relationsWarming-upTask 1 As a sales representative, Jane may experience the following situations. Match each situation with its corresponding picture.meeting a guestsigning an agreementintroducing a productnegotiating priceTask 2 Receptionists are normally considered the first business card of a company. Among the following qualities, what would make a qualified receptionist? Arrange your choices in order from the most important to the least and explain why.Standard MandarinCordial and Friendly AttitudeAttractive AppearanceGood Management SkillGreat Familiarity with ProductsConsiderable FlexibilityReading ATask 1 Before reading the passage, try to answer the questions to see how much you know about establishing business relations.1. Why do companies need to establish business relations?2. What are the methods generally adopted to establish business relations?3. What kind of business letter contributes to successful establishment of business relations?Establish Business RelationsEstablishing business relations is usually the first step for a company to do business, and it is very important either for a new firm or an old one. For the former, it helps start business and secure its position on the market; for the latter, it enables the old firm to expand business and increase the turnover.In international business, there are some channels for a business to obtain information about potential customers, such as advertisements in the media, market survey, its business connections, chambers of commerce, trade fairs and exhibitions held both at home and abroad, or mutual visits by trade delegations and groups, etc. The generally enormous geographic distance between the buyer and the seller makesit hard for them to meet, so writing to a potential or prospective client for the establishment of business relations is a common practice. The following informationis usually included in this kind of letter:1. The source of information (where you learn about the company);2. The reference to the company's position and reputation on the market;3. Brief introduction to your own company (the business scope of your company, your position on the market, your products or services, etc.);4. Your intention of writing the letter (in what way you want to start businesswith them: to buy their products, to sell your own products or to invest in their company, etc.);5. Your expectation of cooperation and early reply.The following Is a sample letter for your referenceDear Mr. Scott,We learned about your company from your business associate, Jack Lewis, at the Guangzhou Trade Fair last week. Your company certainly has been in fashion business for years and is famous around the world. Mr. Lewis suggested that I contact you regarding the services and products of my agency, the China Textile Product Corporation. So I am now writing to you, hoping that you might be interested in our high-quality fabric and other related products.As you may know, China is one of the main suppliers of cotton and silk products. My agency is responsible for the export and import of Chinese textile products. Our great productivity, best-quality products and the responsible work of my agency make us the best and the most reliable client. Enclosed in this letter, I am sending you our latest catalog, which will give you a general idea of our company and our products. Should you be further interested, please contact us at any time.We are expecting your reply. Thank you very much.Yours sincerely,Yang FangGeneral ManagerChina Textile Product Corporation Task 2 Read the passage. Group the following expressions and fill in the appropriate box.expanding business advertisements in the mediaexhibitions trade fairsbusiness connections starting businesswriting letters increasing the turnover chambers of commerceThe functions of establishing business relations:Sources for getting information about potential dealersTask 3 Read the passage again. Tick off the facts mentioned in the sample letter.LocationBrief introduction to the companyThe intention of writing the letterThe history of the companyCompetition on the marketExpectation of cooperation and early replyPayment for salesPlan for developmentThe source of informationsatisfactionPrevious customers’ Task 4 The reading passage has shown clearly how to write a letter aiming at establishing business relationships. Besides the important points given in the passage, do you think there are still more useful techniques? Please talk about them in class. New Words and ExpressionsNew Wordsassociate [?'s????e?t] n. 合作人,同事catalog ['k?t?l?g] n. 目录channel ['t??nl]n. 途径,渠道delegation [,del?'ge???n] n.代表团enclose [?n'kl??z] vt.把…¨封,附带装人同一个信封或包裹expand [?ks'p?nd] vt.&vi. 扩张fabric ['f?br?k] n. 织物,一种布,尤指通过纺织、编织或毡结丝线而成fair [fe?] n. 展览会;市集fashion ['f???n] n. 流行服装、服饰firm [f??m]n. 公司,(合伙)商号former ['f??m?] adj. 前者的,在两个中先提到的geographic [,d???'gr?f?k] adj. 地理学的,地理的invest [?n'vest] v. 投资,拨出(钱或资金)以获得金钱上的回报latter ['l?t?] adj. 后者的,所提到的两个人或两件事中的第二个mutual ['mju?tj??l, 'mju?t???l] adj. 相互的,彼此的obtain [?b'te?n] vt. 获得,得到potential [p?'ten?(?)l]adj. 潜在的,可能的prospective [pr?s'pekt?v] adj. 预期的,可能要成为…¨的reference ['refr?ns] n. 提及,提到reliable [r?'la??bl] adj. 可靠的,可信赖的scope [sk??p] n. (活动)范围,领域supplier [s?'pla??] n. 供应者,厂商,survey [s??'ve?] n. 详细的考察或调查turnover['t??n??v?] n. 营业额,成交量,在给定的时期间成交的总额Phrases & Expressionsstart business (with sb./sth) 开始与……做生意forthe purpose of sth ./doi ng sth 为了……目的regarding (sb./sth) 关于(某人/某事)Technical Termsbusiness associate 生意伙伴establish business relations 建立商业关系market survey 市场调查Proper namesChamber of Commerce 商会China Textile Product Corporation 中国纺织品公司Guangzhou Trade Fair广交会SpeakingTask 1 Work in pairs. Follow the example to make short phone calls with the wordsand expressions provided.Example: Linda/Jack Stevens/Marketing Department/Unicare Medical Corporation/chemicalsA: Good morning. MET, Linda speaking. Can I help you?B: Hello. I’m Jack Stevens from the Marketing Department of UnicareMedical Corporation. I read your advertisement for new chemicalsuppliers on the newspaper.A: That’s right. Are you interested in it?B: Very much! If my company could become your supplier, it wouldbenefit both of us.A: I agree. Could you send us your detailed introduction, such as product lists or brochure, so that we can learn more about your company?B: Sure. I will send you our latest catalog as soon as possible. Thank you very much, Linda.A: You are welcome. Good-bye.1. Mary/Tony Blake/Sales Department/Top Shaver Co. Ltd. /shavers2. Jenny/Jerry Taylor/Sales Promotion Department/Star Electrical Company/electric appliances3. Joe/Henry Smith/Purchase Department/Green Foods Co. Ltd. /milk, fruitsTask 2 Shanghai GM produces subcompact cars and enjoys great popularity. Suppose the sales representative o f GM is receiving a new client from abroad who hopes to enter into business relations with GM. Practice making a conversation with the help of the following expressions.Sales representative of GM Client from abroadWe are pleased to … It’s my pleasure to …We are always willing to … I wonder if I could …To give you a general idea of our products, We are particularly interested in your …I’d like to … It would be beneficial …About the details, I’m a fraid I have to … When it is convenient ….We will be waiting for … I’m looking forwardto …Task 3 Work in pairs. Read the example below, paying special attention to the underlined expressions. Practice making up conversations with words given. Example: Mr. Wang/Mr. Johns/bid for a new-concept car projectA: Hello, Mr. Wang. Very pleased to meet you in person.B: Very pleased to meet you, too, Mr. Johns.A: Take a seat, please.B: Let’s get down to business, Mr. Wang. You asked me on the phonewhether we would like to bid for a new-concept car project. Couldyou put it in more details, please?A: As you know, this project is about the present trend --- subcompact cars.B: Do you have any specific requirements?A: I would like to hear your recommendation.1. Mr. Liu/Alice Willis/bargain the price for raw materials2. Adams James/Christ Finn/discuss an initial designTask 4 When talking about whether a project is feasible or not, you may say YES or NO. Read the following expressions for agreeing and disagreeing and learn them by heart.AGREE DISAGREE Yes, I agree. No, I don’t agree.I do agree with you. I don’t think so. You’re right here. Well, I’m not sure about that.I’m with you on that. I’m afraid you’re wrong.I’m of the same opinion. I can’t share the same opinion.I can’t agree more. I doubt whether …Reading BTask 1 Before reading the passage, try to answer the questions to see how much you know about business marketing.,1. What do you think lead(s) to business success, the CEO, the products, or the marketing?2. What suggestions can you give to make a business well-known?Business Marketing: Developing a StrategyMarketing is a key part of business success. Developing a good businessmarketing strategy is what a company needs to rise above competitors. Careful research, proper introduction and good follow-up are very important to building a strong customer base.Research Your MarketDo you have a target market in mind? Get to know the customers you want. Find out what groups your products or services will attract the most. Find companies that need your products or services in the area. Carefully research your target market foran assessment of the things you may be able to offer. You can send out a short poll (no longer than lo questions).It is a quick and easy way to find out what they need.Examining the competition closely will help to find areas of demands your company can fill in. Figure out what special products or services your company offers that others do not. Studies show that specialty companies do better than those who try to do it all.Introduce Your BusinessStart out with a simple handout. Any piece of marketing should include these basic elements: who you are, what you offer, where you are located, and how to contact you.Try to interest people by emphasizing those unique specialties that only your business offers in your advertising. The thing to focus on is one or two particular needs they have that^^^H you can take care of for them.Other things you might include in an advertisement are: grand opening date, special sales, top-selling products, number of customers to date, and company slogan/logo.Follow-UpOne of the aspects that people pay less attention to of marketing is follow-up. Itis always good to have new customers, but to truly be successful; you need at least some of those people to come again. There are some very simple things that you can do to inspire repeat business.If you get phone calls or emails, respond to them. Give a call back or a reply message to thank them again for inquiring. Offering coupons, discounts or a free item (ex. a pen with company logo)is also a way to thank and encourage them to come again.If you follow these steps, you will surely see your business take off. Once youfind out what works for you, just do it again and again, and you will soon have a strong customer base.Task 2 Read the passage. Decide which paragraph(s) mention(s) the content in each of the following parts.Part1: Marketing is very important to business success. Paragraph(s) _______Part 2: The first step is to carefully research the market. Paragraph(s) _______Part 3: The second step is to make a proper introduction of your business. Paragraph(s) _______Part 4: The last step is to do a good follow-up.Paragraph(s) _______Part 5: Conclusion - the strategy will work. Paragraph(s) _______Task 3 Read the passage again. Then answer the following questions according to the information you get.1. What is important to a strong customer base?___________________________________________________________________ _____2. What is a quick and easy way to research the market?_____________________________________________________________________ ___3. What is the aim of market research?_____________________________________________________________________ ___4. What are the basic elements of a business handout?_____________________________________________________________________ ___5. How can an advertisement interest people?_____________________________________________________________________ ___6. What can be done to inspire customers to come again?_____________________________________________________________________ ___Task 4 Match the English words or phrases with their corresponding Chinese.1. business marketing A. 口号2. competitor B. 特色商品3. follow-up C. 竞争对手4. assessment D. 畅销商品5. poll E. 打折6. specialty F. 开业日期7. handout G. 市场营销8. opening date H. (公司的)标识9. special sales I. 市场跟踪10. top selling product J. 兔费赠送品11. slogan K. 评估12. logo L. 传单13. coupon M. 特价优惠14. discount N. 民意调查15. free item O. 优惠券New Words and ExpressionsNew Wordsstrategy ['str?t?d??]n. 策略;行动计划competitor [k?m'pet?t?] n. 竞争者;对手target ['tɑ?g?t] n. 目标;指标assessment [?'sesm?nt] n. 评价;估计poll [p??l] n. 民意测验(调查)competition [k?mp?'t???n] n. 竞争specialty ['spe??lt?] n. 特色;特产handout ['h?nda?t] n. 传单;宣传单element ['el?m?nt] n. 因素;要素emphasize ['emf?sa?z] v. 强调;重视;着重slogan ['sl??g?n]n. 标语;口号logo ['l?g??]n. (公司、企业的)标识,标记respond [r?s'p?nd]v. 回答,回应;响应inquire [?n'kwa??]v. 询问;打听coupon ['ku?p?n] n. 优惠券Phrases & Expressionsfollow-up 后续行动;市场跟踪customer base 客户群figure out 弄懂;弄清楚(明白)start out 开始从事;着手be located 位于;坐落于focus on 集中;关注to date 迄今为止take off 大受欢迎;迅速流行WritingTask 1 Suppose you are Jane Trappe form Swift Communication Company. Write an email to Starcom in the hope of establishing business relations.About Starcom:Starcom is the leading mobile phone producer in China and around the world. It has been at the forefront of communication inventions and innovations for nearly 80 years.Task 2 The following letter is sent to your company. Please write a reply to it.Dear Sir,s Office of Having obtained your name and address from the Commercial Counselor’our embassy in your country. I’m writing to you in expectation of establishing a business relationship with you.Our company has been the importer of paper products for many years. Now we want to extend our business and we are interested in your products. We would appreciate your catalogs and quotations. If your prices are acceptable, we anticipate doing a considerable amount of business with you in the future.I'm looking forward to your early reply.Yours faithfully,Jimmy BrownPurchase ManagerUT.Co. Vocabulary and Structure。
关于汽车市场研究报告的英语作文English:The automotive market research report provides a comprehensive analysis of current trends, market size, key players, and future growth prospects in the global automotive industry. The report analyzes the impact of technological advancements, consumer preferences, government regulations, and economic factors on the automotive market. It also identifies key market segments, such as electric vehicles, autonomous vehicles, and connected cars, that are driving growth in the industry. The report includes an in-depth analysis of competitive landscape, market share analysis, and profiles of major players in the automotive market. This research report is essential for automakers, suppliers, investors, and other stakeholders to make informed decisions and stay competitive in the ever-evolving automotive industry.Translated content:汽车市场研究报告全面分析了全球汽车行业当前趋势、市场规模、关键参与者和未来增长前景。
clsa中国奢侈品增长分析英语作文English:In recent years, the luxury market in China has been experiencing significant growth. The rise of the middle class, increasing disposable income, and a growing appreciation for high-end products have all contributed to this trend. Chinese consumers are becoming increasingly sophisticated in their tastes and are willing to spend more on luxury items, both domestically and abroad. Additionally, the rise of e-commerce platforms has made it easier for Chinese consumers to purchase luxury goods, leading to an increase in online sales. Brands have also been investing in marketing strategies to specifically target Chinese consumers, such as collaborating with popular influencers and celebrities to reach a wider audience. Overall, the outlook for the luxury market in China remains positive, with continued growth expected in the coming years.中文翻译:近年来,中国的奢侈品市场一直保持着显著增长。