剑桥商务英语教程 Unit13 Product description

Key to Unit 13 Advertising StrategyLead-in1.滴滴香浓，意犹未尽。

（麦斯威尔咖啡）2.只溶在口，不溶在手。

(M&M巧克力)3.天长地久。

(斯沃奇手表)4.理解就是沟通。

(爱立信)5.成功之路，从头开始。

(飘柔)6.饮可口可乐，万事如意。

(可口可乐)7.科技以人为本。

(诺基亚)8.钻石恒久远，一颗永流传。

(第比尔斯)9.蚊子杀杀杀。

(雷达牌驱虫剂)10.分享此刻，分享生命。

(柯达胶卷)Reading 11. T2. F3. F 4 T 5 FReading 21.T2. T3. F4. F 5 . TPractical ExercisesSection 1I.1. of on at2. with by of In such as3. without at for in ofII.1. 广告客户2. 广告公司3. 广告攻势4. 买方市场5. 广告订单6. 商业广告7. 赠品广告8. 媒体计划9. 媒体空间10.可见机会11.可能的客户/潜在的客户12.盛誉13.销售收入14.赞助15.目标市场16. 品牌偏好17. 国内市场18.口头广告III.1.A2.B3.C4.B5.D6.A7.C8.D9.B 10.AIV.1.budget millions of dollars per year for advertising.2.advertisements placed in newspapers and magazines.3.particularly suitable for small businesses with limited advertising budgets.4.deliver promotional messages to targeted customers.5.that target young, well-educated customers.rm them about a company’s products or services.7.Businesses of all sizes should establish an online presence.8.Placing advertisements online.9.connects a product or service with interested consumers.10.is expected to show a 38 percent increase by 2019.V.1.网络广告是现代广告投放商认为最有效的宣传方式之一。

Unit 13 (a) ProductionI. Teaching Objectives:i. To enable Ss to talk about production processes and problems at workii. To practise listening for specific informationiii.To review the passiveII. Materials needed: Cassette-Pass Cambridge BECPreliminaryIII. Teaching Process:i.Unit overview·Bread productionListening 1: Ss order the stages of the baguette makingprocess before listening to the ProductionManager to check the order. Ss then listen againand label the machinery in the bakery.Speaking: Ss say what happens at each of the machines in theproduction line.Language focus: Ss review the passive.V ocabulary: Ss match verbs and nouns taken from the tapescript. Ss think of another noun to go with eachverb.Speaking: Ss describe a process using as many verbs aspossible.·Production problemsListening 2: Ss work in pairs and decide which type ofproblems would be most common at the bakery.Ss then check their answers. Ss listen again andcomplete sentences halves with when and if.Languages focus: Ss review the difference between when andif. Ss match sentence halves and completethem with when/ if .·Self-studyLanguage focus: Transformation exercise (passive)Writing: Describing a process (from a flow chart)V ocabulary: Word fieldsExam practice: Memo writingii.Detailed study of this unitStep 1. Bread productionWarmer: Before Ss open their books, T introduces the subject off making bread and tries to elicit some of the vocabulary by asking Ss whether they have ever made their own bread and what the ingredients are.Ex. 1 Listening 1. T asks Ss to read the seven stages of making baguettes and order them. T offers no feedback but plays the cassette when Ss are ready. Ss check their own answers before T offers feedback.Ex. 2 Listening 1Ss listen again and label the machines on the ground plan of the backery.Ex. 3 Speaking. Ss say what happens at each of the machines listed in the previous exercises. T puts the answers on the board to set up the next exercise.Suggested answer:mixer: Machine where the ingredients are mixed.divider: The machine that is used to divide dough into pieces/the machine where dough is divided into pieces.first prover: The machine where dough proves.former: the machine where dough is formed into baguettes . circuit: The machine /equipment that is used to take baguettes along the production line.second prover: The machine where the baguettes prove again. oven: The machine where the baguettes are backed.cooler: The machine where cool air is blown over the baguettes to cool them.Ex. 4 Complete the informationThe sentences from the previous exercise give examples ofactive and passive sentences. These can be highlighted by T, who elicits reasons for using the passive ( subject unknown, subject unimportant, subject obvious, style, genre). Ss then complete the description of how to form the passive voice.Ex. 5 V ocabularySs complete the table, which includes verbs and nouns taken from the unit. The table offers Ss the chance to refine their understanding of the meaning of the verbs by checking if they can be used with each noun. After completing the table, Ss think of another noun which each verb could be used with. During feedback, Ss give example sentences using the verbs and nouns. Ex. 6 SpeakingSs work in pairs and think of the description of a process involving as many of the verbs as possible. (homework)Step 2. Production problemsEX 1. Listening 2.Ss predict which type of problems would be the most common at the bakery and then listen to the Production Manager to check their answers. T plays the cassette to check the answers. Suggested answer:Human problems: Not often. The mixerman can forget to put in yeast and additives.Electronic problems: A lot of problems with sensors, sometimes there are problems with mixers.Mechanical problems: Occasionally an old tray can jam in a prover or oven.Ex 2. Listening 2Ss listen again and complete the sentences. T tells Ss to make notes the first time, then give Ss a moment to expand their notes before playing the cassette again. Ss complete the sentences with a logical meaning.Suggested answer:…when a sensor stops working properly.…we have to clean it all out of the mixer.…we lose the whole mix.…it can jam in an oven or prover.…if we have a really bad day.Ex. 3 GrammarSs match the sentences halves using the Don’t forge t！section to help them choose when or if. T allows the class to correct each other before offering feedback.Ex. 4 SpeakingSs ask each other about typical things that go wrong at work and how they deal with these situations. Feedback could lead to general discussion or the class deciding which problems are the most serious and how they could be dealt with.Step 3 Self-studyHelp Ss finish self-study exercises.Unit 13 (b) Quality controlI. Teaching Objectives:i. To enable Ss to discuss quality controlii. To practise listening for specific informationiii.To review Conditional 1 and language for making suggestionsII. Materials needed: Cassette-Pass Cambridge BECPreliminaryIII. Teaching Process:i.Unit overview·Bread productionWarmer: T elicits three verbs related to quality control.Speaking: Ss discuss the work of a quality control manager.Listening 1: Ss listen to the Head of Quality Control talkabout monitoring quality in a factory andcomplete a table. Ss listen again and answermore detailed comprehension questions.Speaking: Ss discuss QC processes at their place of work. ·Improving qualityListening 2: Ss listen to a discussion of quality problems andanswer general questions followed bymultiple-choice questions.Languages focus: Ss look at the tape script and underline andcategorise uses of the present simple. Ss thenreview Conditional 1. Ss write conditionalsentences from prompts.·Self-studyV ocabulary: Matching exercise followed by a gap-fill exercise with the same words.Language focus: Gap-fill exercise.Exam practice: Matching exercise.ii.Detailed study of this unitStep 1 Monitoring qualityWarmer: Before Ss open their books, T writes QC on the board and elicits that it stands for quality control. T asks Ss to think of three verbs connected with quality control. Ss open their books and compare with the verbs in Ex. 1. T need to point out that although the noun control is used with the idea of checking ( quality control, passport control etc.), the verb is not. In English the verb control has the idea of being in charge or in power; it does not mean check.Ex 1 Speaking.T explains the meaning of the verbs in the box. Ss talk about their understanding of the job of a quality control manager using the verbs.Useful expressions:inspect the raw materials from suppliers 检查供货商提供的原料makes sure that name , type and order quantities of the raw materials are correct 确保原料的品名，类型和订单数量都无差错monitoring the production process to make sure the operation meets the requirements 监督生产过程，确保操作符合要求to see whether the equipment is in order 看看设备是否符合规定to see whether the additives are excessive 看看添加剂是否过量to inspect freshness /taste / the amount of flavouring 检查新鲜程度，味道和调料的用量to reduce reject levels 减少不合格产品数量whether the packaging meets the requirements 包装是否符合要求to reject any materials / products of poor quality 退回劣质的原料和产品Ex 2. Listening 1.T introduces Coopers and elicits from Ss quality problems there might be with snacks ( crispness, flavor/taste, freshness, hygiene,size) to feed in essential vocabulary. Ss then listen and complete the table.Note: We inspect all goods in on arrival at our factory.所有已到达的货物Ex 3. Listening 1Ss listen again and answer more detail questions.Suggested answers:Because if Coopers are not happy with their hygiene, they will cancel the supply contract.Because if the packaging is damaged, the warehouse shelf-life can be reduced.If the snacks are too oily, they go soft.By eating them. Also by doing chemical analysis to check things like fat levels.Ex 4. Speaking.Ss discuss QC processes. For example, it is a system to ensure accuracy and timeliness in an accounts department.Note: customer satisfaction in a hotelpunctuality of public transportStep 2 Improving qualityBefore beginning this section, T elicits the process of making such snacks I order to base the listening in a firmer context. T does not need to do this, but should T want further information, the process is as follows:(1)Ingredients are mixed (maize, water, additives).(2)The mix if formed into shapes.(3)The snacks are cooked in oil.(4)They are then put into a flavour drum, where flavouring isadded.(5)The snacks are put into bags, and boxed.Ex 1. Listening 2.Ss answer the four questions which check their general understanding of the situation.Suggested answer:Reject levels are high.The oil temperature in the cookers keeps rising and falling so the samples don’t always pick up high fat levels.Keith : Increase the sampling rate.Pauline : Change the cooker temperature sensorsChange the cooking oil more oftenJack decides to try all three things for two weeks on a trial basis: change the oil more often and monitor the sensors, he also wants to increase the sampling rate by just 10 %.Ex. 2. Listening 2.Ss listen again for more details and answer the multiple-choice questions.Ex. 3 GrammarThe objective of this exercise is to lead Ss into an awareness of Conditional 1 forms. T asks Ss to underline all examples of the present simple but not to describe the use of every example. T draws Ss’ attention to the comments in the Don’t forget！section. Ex. 4 GrammarThis exercise is simply to practise the form of conditional sentences to refer to real possibilities.Step 3 Self-studyHelp Ss finish Self-study exercises.。

Unit 13a ProductionObjectives: To enable Ss to talk about production processes and problems at workTo practise listening for specific informationTo review the passiveImportant points：Ss listen to a telephone call about arranging a marketing conferenceand answer true/false questions before filling in a form.Difficult points：Ss scan advertisements about three conference venues for specific informationMaterials needed: Cassette - Pass Cambridge BEC PreliminaryI. Teaching ProcedureListening 1 Ss order the stages of the baguette making process before listening tothe Production Manager to check the order. Ss then listen again andlabel the machinery in the bakery.Speaking Ss say what happens at each of the machines in the production line.Language focus Ss review the passive.V ocabulary Ss match verbs and nouns taken from the typescript. Ss think ofanother noun to go with each verb.Speaking Ss describe a process using as many verbs as possible.II. Language Points要点解析（听力1 录音文字稿）1．They’re weighed and fed automatically into mixers. 用料称好重量之后，被自动送入搅拌机中。

Unit 13 Money13.1 Negotiating(n.談判）the priceA. Vocabulary1. Three different situations(1) in a business meeting, price negotiable（adj.可磋商的）;in a personal arts and crafts (n.手工/工藝）store, price negotiable;in the regular(adj.規則的/有秩序的）run by a company or a government, price fixed(adj.固定不變的）.(2) The type of things that are variable(n.變數，adj.可變的）when a customer and supplier are negotiating the price of an article.Eg. Delivery dates, quantity, method of payment, packaging, methods of delivery, insuranceB. Listening (略)backlog n. 积压未办之事，积压的工作My secretary can not cope(vi. 竟爭，對抗，克服）with the backlog of paperwork.reduction ❒♓♎✈☞☯⏹ n. 缩小；减少somewhere between 大约[大概，略多于，略少于]（某数）C. Grammar(1) Model Sentence:Will you give me a discount if I pay cash?But if you’re prepared to wait, we’ll give you a reduction in price.(2) 在以when, after, before, as soon as等引导的时间状语从句和在以if, unless, once等引导的条件状语从句中，用一般现在时表示一般将来时。

剑桥商务英语初级词汇1.1 Business Topic World of work （职场）词语准备business n. 工商企业；商行；商业technique n. 技巧cross-culture adj.跨文化的Internet n.因特网，国际互联网presentation n.口头报告；陈述；叙述public speaking 演说，演讲consultant n. 顾问consultancy n. 咨询公司run(courses/workshops) vt. 开办（课程/讲习班）one-to-one 一对一的motivational adj. 激发积极性的client n. 客户professional adj. 专业的，职业的involve vt. 包含；需要；使成为必要部分responsibility n. 责任；所负责的事情be responsible for sb./sth. 对某人/某事负责title n. 头衔；职称sample n. 样品；使用产品account n. 账目；账户badge n. 徽章identify vt. 发现；确定catering service 餐饮服务MD managing director的缩写，总经理，执行董事interior n. 车内产品；内部装饰memo n. 备忘录；便条，便笺electrical appliances 电器，家用电器ship vt. 运送Power Point幻灯片bonus n. 奖金catalogue n. 产品目录positive adj. 积极乐观的diary n. 记事簿1.2 Business Skills Personal and professional details（个人及职业细节）词语准备division n. 分理处，部门colleague n. 同事profile n. 传略，人物简介；概况questionnaire n. 问卷，调查表interview n. 采访；面试single adj. 单身的，未婚的musicial instrument 乐器file n. 档案，文件destination n. 目的地follow-up questions 后续问题，补充问题swap vt. 交换electronics n. 电子学；电子器件varied adj. 多变化的，各不相同的confectionary adj. 糖果的，有关甜食制造的annual adj. 每年的，年度的allocate vt. 分配，分派candidate n. 候选人criterion n. 标准，准则，（复数）criteriaInc. adj. Incorporated的缩写，股份有限的employee n. 雇员，员工values n. 价值观，准则supervise vt. 主管，监督，管理coordinate vt. 使协调marathon 马拉松赛跑finance assistant 财务助理audit vt. 审计master’s degree 硕士学位ambitious adj. 雄心勃勃的internal adj. 内部的external adj 外部的journalism n, 新闻学，新闻业chewing gum 口香糖gallery n. 画廊，美术馆format n. 形式，格式2.1 Business Topic Work in progress词语准备be in progress 在进行中，在运行中project n. 项目，工程garden vi.&vt. 种植或修整花园，从事园艺工作update vt. 更新construction n. 建筑，建筑物apart from 除了……之外minor adj. 较小的，次要的proceed vi. 进行，继续下去panorama n. 全景，全景画management team 管理团队take shape 成形ahead of schedule 提前于预定计划financial report 财务报告temp n. 临时雇员help out 帮助（某人）解决困难CEO chief executive officer的缩写，首席执行官CFO chief financial officer的缩写，财务总监give a presentation of 对……做陈述launch vt. 开始，开办，推出photocopy vt.&n. 影印，复印branch n. 分部，分店，分公司marketing manager 市场营销经理project manager 项目经理subcontractor n. 转包商period of transition 过渡期permanent job 永久性工作temporary employment agency 临时就业中介机构try out 测试，试用take maternity leave 休产假option n. 选择，可选择的办法career field 职业领域existing skills 现有的技能supervisor n. 主管，监督人temporary job 临时工作ask for a pay rise 要求涨工资meet one’s target 完成指标，完成定额sack vt. 解雇administration work 行政管理工作2.2 Business Skills Making arrangements词语准备make arrangements 做安排，做准备plant n. 工厂，车间take time off 抽出一部分时间，休假，休息finance director 财务经理confirm vt. 确定，确认reception n. 接待，接待处，招待会trade fair 交易会，展销会present vt. 介绍，引见potential client 潜在的（准）客户quality inspector 质检人员job applicant 求职者festival n. 节日self-employed adj. 自己经营的，个体的，自雇的accept an invitation 接受邀请special reception 特别招待会anniversary n. 周年纪念venue n. 会场，会议地点attendance n. 出席，出席的人数fast food restaurant 快餐店transform vt. 转换，改变，改造global business 跨国企业original adj. 最初的，原始的franchise n.&vt. 特许经销权；给……以特许feature n.&vt. 是……的特色，以……为特色French fries 炸土豆条softdrink 软饮料；汽水milkshake 奶昔，泡沫牛奶（将牛奶和冰淇淋等混合后搅打至起泡的饮料）purchase n.&vi.&vt. 买，购买词语准备spot vt. 认出，发现odd adj. 奇怪的，古怪的pyjamas n. 睡衣，宽长裤do yoga 做瑜伽make an excuse 编借口，找理由head of department 部门领导staff training 员工培训attend new product launch 出席新产品推介会sales targets 销售指标PA abbr. Personal assistant的缩写，私人助理hand in resignation 递交辞呈3.1 Business Topic Company biography词语准备Biography n. 形成，成长和衰亡的记载（或历史）；传记exclusive distributor 独家批发商open vi.&vt. 开设，开办，开张expand vi.&vt. 扩大，扩张corporation n. 公司，企业cosmetic n. （一般用复数cosmetics）化妆品inspire vt. 激发，启示，使生灵感philosophy n. 哲学revolutionary adj. 革命的raw material 原材料supplier n. 供应者，厂商ethical adj. 伦理的；道德的travel agency 旅行社contract vt. 订契约，立合同n. 契约，合同merge vi.&vt. （公司、企业等的）合并go public 上市，公开发售股票business partner 生意伙伴，商业伙伴entrepreneurial adj. 企业家的freelancer n. 自由职业者，自由撰写人millionaire 网络百万富翁（靠成立网络公司或网络营销等发家）celebrity n. 名人entrepreneur n. 企业家3.2 Business Skills Company performance词语准备performance n. 业绩，成绩；性能distribute vt. 配送，分发，分送record profit 历史最高利润organic adj. (粮食)不靠化肥生长的，施用有机肥料的ingredient n. 配料；成分nutritious adj. 有营养成分的，营养的improve one’s image 改善形象banquet n. 宴会manufacturer n. 制造业者，厂商guarantee vt. 保证，担保symbol n. 象征，符号，记号innovative adj. 创新的，革新的sport utility vehicle 运动型多用途车component n. 成分validation n. （可靠性）检测certify vt. 证明，保证application n. 应用，运用assurance n. 保证，担保；确信，断言founder n. 创始人，奠基人turnover n. 营业额dramatically adv. 戏剧地，极大地advertise vi.&vt. 做广告，登广告annual report 年终报告，年终总结share price 股票价格proactive adj. 积极的，主动的dedicated adj. 专注的，献身的unique adj. 唯一的，独特的access n. 接近（进入）的机会；接近（进入）的权利；如入口brochure n. 小册子in this respect 在这个方面，在这个细节maximum n. 最大量，最大限度，极大company value 公司价值airfare n. 飞机票价market share 市场份额supermarket chain 连锁超市financial services 金融服务insurance n. 保险credit card 信用卡personal banking services 个人银行业务market stall 市场货摊vehicle n. 交通工具，车辆take over 接收，接管retailer n. 零售商wholesaler n.批发商annual sales 年销售额carbon footprint 碳足迹（指一个人的能源意识和行为对自然界产生的影响）4.1 import and exportimport n. vi.&vt.进口export n.vi.&vt.出口competitor n.竞争对手wholesaler n. 批发商warehouse n. 仓库audio product 音响产品ban n.&vt.禁令fashion industry crisis 服装行业危机commissioner 委员spokeswoman n.女发言人huge losses 巨大损失resign n.;vi.&vt.辞职garment n.服装in favor of 支持，赞成disastrous adj.损失惨重的import control 进口控制import quotas 进口配额compromise n.妥协，折中stock exchange 证券交易所，证券交易appeal to sb. 对···有吸引力available adj.有空的，能得到的dossier 档案卷宗flat 没电的电用完的embarrassing adj.令人难堪的in-house magazine 内部杂志participant n.参加者stressful adj.有压力的，紧迫的moderator 会议主持人press the mute button 按下静音键reflect on 有损声誉，招来非议teleconference n.电话会议4.2Printer cartridges 打印机墨盒Description 种类性质描述Pass the message on to 把留言转给complaint n.投诉cancel vt.取消extension number 分机号码pharmaceuticals 医药用品budget n.预算plasma screen TV 等离子电视freight forwarder 货运商distributor n.发行人，销售商container n.集装箱production manager 生产经理，厂长5.1stock broker 股票经纪人，证券经纪人London Stock Exchange 伦敦证券交易所bank account 银行存款bankrupt adj.破产了的accommodation n.住处；膳宿get start 开始source of income 收入来源farm produce n.农产品business contact 生意场的熟人/关系make enquiries 询问human resource 人力资源HR manager 人力资源经理passion n.激情，热情competitive adj .竞争的give up sth. all together完全放弃某东西professional photographer 职业摄影师studio n.画室；工作室；演播室5.2design office 设计室printer n.打印机quotation n.报价in full colour 用彩色in black and white 用黑白色refer to 参考，查阅，查看book fair 书展a series of 一系列Italian n. 意大利人；意大利语adj意大利的，意大利语的. coincidence n.巧合，巧事move n.步骤；措施；办法removal company 搬运公司stationery 文具，信纸bank loan 银行贷款paperwork 日常文书工作loan application 贷款申请flavor n.味道，滋味，香味on a small scale 小规模café小餐馆；饮食摊；咖啡馆snack bar 快餐柜，小吃店outlet n.商店；市场；销路strawberry n.草莓pear n.梨子mango n.芒果meet demand满足需求health club 健身俱乐部5.3poster n.海报，招贴office equipment 办公设备previous adj.在先的，在前的，以前的reach the highest level 达到最高水平6.1passport n.护照pilot n.飞行员take off 起飞business/economy class 商务舱/经济舱first class 一等舱check in 办理登记手续boarding pass 登机牌flight attendant 空姐；空乘人员identity card 身份证return ticket 往返票，回程票single ticket 单程票buffet n.自助餐lounge n.候机室in-flight adj.机上的；在飞行中的confirmation email 确认信，确认函ask sb. for a refund 要求退款charge sb.向某人收费follow-up letter 追踪信件，后续信件fraud n.诈骗，欺骗credit card fraud 信用卡诈骗6.2room service （旅馆等处送餐到客人房间的）客房用餐服务air-conditioning 空调设备Internet connection 网络连接hair dyer 电吹风fitness room 健身房laundry service 干洗服务luxury n.豪华master suite 主套房junior suite 普通套房golf course 高尔夫球场broadband access 宽带接口quote vt.报价porter n.行李员laptop n.笔记本电脑express n.特快列车快递dispute n.纷争，纠纷travel agent 旅行代办人divert to 转移，转向6.3technician n.技术员，技师internal communication 内部沟通ISO International Organization for Standardization的缩写，国际标准化组织inspector n.检查员，巡视员ensure vt.保证，担保make alterations做修改7.1testimonial. n.证明书，推荐书remote control vt. 遥控，遥控装置install vt. 安装，安置adjust vt. 调整，调节，使适合personal preference 个人偏好characteristic n. 特性，特征electricity rate 电价energy conservation n. 能源的节约cell phone 手机mobile phonebe away on holiday 去度假maintenance n. 维护fax n.&vt. 传真pen drive U盘笔PDA Personal Digital Assistant 的缩写，个人数字助理scanner n. 扫描器，扫描仪laser printer n. 激光打印机client n. 顾客，主顾customeraverage family 普通家庭running cost 运营费operation costlive show 现场直播的表演estimate vi&vt 估计，估价value for money 性价比，物有所值academic reputation 学术声誉tuition fee n. 学费curriculum n. （学校的全部）课程courselecturer n. 讲课者，讲师percentage of graduates in work 毕业生就业率proximity n. 接近approximate 大约的大概的flexibility n. 弹性，机动性flexible 弹性的7.2possession n. 所有物，财产possess 拥有= ownlength n. 长，长度width n. 宽，宽度height n. 高，高度depth n. 深，深度weight n. 重量LCD monitor LCD 是Liquid Crystal Display 的缩写，液晶显示器grey metal 金属灰rental n. 租金额，租金收入euro n. 欧元provider n. 供给者，供应商technical support 技术支持monthly charge 月收费，月租billing period 付账期special offer 特价penalty n. 处罚，罚款feedback n.反馈7.3domestic market 国内市场the local press 当地媒体drawer n. 抽屉red wood （木质为红色的）红树；红树木材8.1property n. 财产asset财产，资产carry out 执行，贯彻automatically 自动地show…around… 带领某人参观···automate vi&vt. 使自动化output n. 产量demand n. 需求assembly line 生产线，流水线work at full capacity 满负荷工作，以全部力量工作buyer’s market 买方市场exceed vt. 超出loading bay 装卸平台Inventory n. 库存stock n. 库存，存货defect n. 缺点，缺陷eliminate vt. 消除，根除adopt vt. 采用，采纳；收养key features 主要特征；特色principle n. 原则；原理8.2solution n. 解决办法mechanism n. 机制petrol n. 汽油（英）diesel n. 柴油disposable cup 一次性杯子lid n. 盖子；被盖smart adj. 巧妙的；聪明的anti-virus program 防病毒软件production targets 生产指标customer service 客户服务break into 破门而入go out of business 歇业，停业be off sick with flu 得流感请病假plant manager 工厂经理，厂长meet quality standard 符合质量标准fuel n. 燃料sign a contract 签一份合同8.3reliable adj. 可靠地，可信赖的recommendation n.推荐departure time起飞时间in-flight service 机上服务joint decision 共同决定cashier n. 出纳员administrator n. 管理员，行政官branch manager 分行经理，分公司经理security guard 警卫，保安9.1norm n. 标准，规范greenhouse emission 温室气体排放hybrid n&adj. 杂交（的），混血儿（的），混种（的）hydrogen n. 氢power generator 发电机alternative n. 二者择一，可供选择的办法/事物trial version 试验品，试用品prediction n. 预测predict预测，预计public transport 公共交通solar panel 太阳能电池板joint venture 合资企业state-of-the-art technology 最先进的/最优良的技术power station发电厂withdraw vt. 撤离，退出；取款strategy n. 策略，战略strategic 战略的，策略的stabilize vi&vt.使稳定，保持···稳定stable 稳定的make an assessment 评估analysis n. 分析mutual benefit 互惠，互利foreign exchange transaction 外汇交易，外汇业务a rise in the demand 需求的增长tax rate 税率viable adj. 可行的with a view to 着眼于，以···为目的，考虑到appropriate adj. 适当的legal adj. 法律的，法定的，合法的environmental adj.周围的，环境的private property 私有财产comment n.&vi. 评论Unpredictable adj. 不可预知的With regard to 关于9.2tropical adj. 热带的hit by a hurricane 受飓风袭击sweep across 横扫structural damage 结构损坏road and rail links 公路和铁路线disrupt vt. 使中断，使陷于混乱，破坏emergency team n.紧急救援队restore vt.恢复，修复，重建subsidiary n. 子公司handle a crisis n. 处理危机on the night shift 上夜班evacuate vt. 疏散，撤出withdraw 撤退，取款deposit n&vt. 存款emergency meeting 紧急会议machinery n. （总称）机器，机械mechanism 机制cut off 切断；隔离repair work 维修工作retail sector 零售部门chaos n.混乱，混沌panic n.&vi. 惊慌，恐慌typical adj.典型的headline n. （报纸的）大字标题take a hard / close look at sth. 密切注视某事务appoint vt. 任命，委任spokesperson n.发言人，代言人，辩护士compassion n. 同情，怜悯brand image 品牌形象agenda n. 议程move on 继续food poisoning 食物中毒review n.&vt. 评论spill n.&vt. 溢出，溅出，散落，使流出main course 主菜starter 开胃小菜steak牛排lamb羊肉dessert n. 餐后甜点things go from bad to worse 情况越来越糟apologise for sth. 为某事道歉accept full responsibility 承担全部责任9.3collateral n. 担保品，抵押品；相关的bilateral 双边的under-used adj. 未充分利用的；使用不当的poverty n.贫穷，贫困poor 穷的rural area 农村地区commute vi.（乘公共汽车、火车或船）往来（于工作地点和住所之间），通勤middle management 中层管理人员10.1portfolio n.组合investment portfolio 投资组合people in jobs 在职员工innovation n. 革新，创新profitability n.收益性qualification n. 资格；资格证书expertise n.专家的意见；专业技术leadership n.领导才能brain power 智能vice versa adv. 反之亦然authoritative adj.有权威的organized adj.有条理的understanding adj.善解人意的resolve disagreement 解决分歧take responsibility for 对···负责任inspiring adj.鼓励人心的agree on 对···取得一致意见10.2conference n. 会议new venture 新企业，新项目arrange catering 安排餐饮registered 注册过的budget 预算be/go over budget 超出预算priority n. 优先处理的事，优先权network n. 人际关系网entrepreneurship n. 企业家精神strategic planning 战略规划do without 没有···也行preferential rates 优惠价，特惠价small talk 闲谈be proud of 为···感到骄傲thanks to 感谢···corporate hospitality 公司接待，商务接待politics n. 政治；政见earnings n. 所得，收入dress code 着装惯例，着装准则local specialty 地方特产recommend vt. 推荐；介绍10.3catering company 餐饮公司top quality 品质上乘corporate event 公司活动specialize in 擅长于；专政discount n. 折扣faulty adj. 有缺点的，有毛病的acknowledge vt. 答谢11.1health and safety signs 健康与安全标志first aid 急救high voltage 高电压in case of 假设，万一elevator n. 电梯commence vi&vt. 开始，着手Fire alarm call point 火警呼叫按钮assembly point 集合处hazard n. 危险，冒险的事minor injury n.轻伤procedure n.程序；手续emergency n.紧急情况，突然事件cement factory 水泥厂fire extinguisher 灭火器protective clothing 防护衣temperature n.温度consume vt.消费waste material 垃圾canteen n. 食堂sign in 签到production area 生产区production line 生产线main office building 办公主楼no-smoking zone 非吸烟区keep clean and tidy 保持干净和整洁fire exit n.安全出口，紧急出口clearly marked 清楚地标明clock in 用打卡机记录上班时间fire drill 消防训练，火灾避难训练delete vt. 删除get the sack 被解雇，被解职high-heel shoes 高跟鞋be clear of obstacles n.没有障碍物be kept clear 保持通畅tie back one’s hair 把头发向后扎起来protective mask 防护面具bend one’s knees 屈膝white coat 白大褂workplace etiquette 工作场所行为规范dos and don’ts in the workplace 工作场所行为准则deep vein thrombosis 深静脉血栓症lump n. 块（尤指小块）clot n. （血液等的）凝块symptom n.症状，征兆block the vein 阻塞血管have serious consequences 有严重后果alcohol n.酒精，酒humidity n. 湿气，潮湿，湿度surf the Internet 网上冲浪massage n.按摩have a snack 吃点心entrance lobby n. 入门的大厅，休息室lava lamp n.熔岩灯hallway n.走廊gymnastic room adj. 体操房；健身房rowing machine 划船练习架locker room 更衣室；衣物间assorted video games 各式各样的电子游戏baby grand piano 小型卧式钢琴pool table 台球台，桌球台snack room 点心室cereal n.谷类视频，谷类toffee n.太妃糖yoghurt n.酸乳酪cappuccino n.热牛奶咖啡density n.密度densely packed密集的university campus 大学校园suburban office park adj.郊区办公园区11.2slip n.&vi.滑落，滑倒get stuck 被卡住，被夹住cartridge n.墨水盒accident report form 事故报告单lose one’s balance 失去平衡hit sb. on the head 砸在头上hurt oneself badly 严重受伤a small cut 小伤口cupboard n. 橱柜，碗碟柜a member of staff 一名员工carry out the following checks 进行以下检查health and safety awareness 健康与安全意识computerize= computerize vt. 用计算机处理，使计算机化maintenance man 维修人员sort vt. 分类theme park 主题公园safety record 安全记录safety inspection 安全检查category n. 种类，类别burger bar 汉堡包柜台heart attack 心脏病发作roller coaster 过山车safety lock 保险锁pregnant adj.怀孕的Space Mission Simulator n.太空任务模拟器heart exhaustion 中暑衰竭（指轻度中暑）dehydration n.脱水choke vi&vt.窒息，哽住，使呼吸困难aquarium 水族馆dolphin n.海豚bruise n.&vi.&vt.瘀伤，擦伤，打伤，装上arm band 臂带microchip 微芯片barrier （阻碍通道的）障碍物；栅栏，屏障restriction n.限制，约束designate vt.指明，指出leaflet 传单entry ticker门票summarise=summarize vi.&vt. 概述，总结11.3cut waste 减少浪费reduce costs 削减开支work procedures 工作程序water onsumption 水消费12.1job satisfaction 工作满意度promotion n. 晋升flexible hours 弹性工作时间unemployment n.事业lottery n.彩票sponsor n. 赞助商；保证人migrant n.移民，移居者survey n.调查recruitment agency 招聘公司exploitation n. 剥削；利用positive attitude 肯定的态度PR Public Relations 的缩写，公共关系nationality n.国籍vacancy n.空缺的职位accounts department 会计部门rumour n.谣言；传说win a large export contract 订了一份大单的出口合同production capacity 生产能力luxury cruise ship 豪华游轮12.2public relations coordinator 公共关系协调员dynamic adj. 充满活力的be fluent in 能说流利的···PR strategies 公关策略product launch 产品推介会media exposure 媒体暴露covering letter 说明信，求职信degree n.学位recruitment n. 招聘text type 文本类型attachment n. 附件enclosure n.附件；封入信封之物be attentive to 专心致志于administrative adj. 管理的，行政的well-qulified adj. 有良好资格的；有很好资历的well-oraganised adj. 有良好条理的variety n. 多样性weak point 弱点follow-up n.追踪调查12.3cloze test 完形填空global market 全球市场integrate into/with 使成为一体，把···和···结合起来diversity n. 多样性label n.标签，标志play a key role 起到关键作用identity n. 身份uniqueness n. 独特性，唯一性individual n. 个体，个人legible adj. 清晰地，易读的enrolment n. 注册登记，入学due n. 应付款，应得物likely adj. 很可能的，合适的penalize vt. 处罚In the question 提到过的，讨论到的Dominate vi.&vt.支配、。

【Title of Lesson】Unit 13 Business Contracts and Orders【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know the relative knowledge of business contracts and orders.2. To let the students know some words and phrases about business contracts and orders.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about business contracts and orders.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competing and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities.➢Moral and value Objects1. To enable the students to understand the importance of business contracts and orders.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about business contracts and orders.2. Some sentences about business contracts and orders.【Teaching Difficulties】How to make students master the knowledge about business contracts and orders. 【Teaching Aids】Multi-media computer, some exercise papers; Software: Microsoft PowerPoint 【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes (4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Through a picture (contract) to lead in new lesson.T (Teacher): Do you know what it is?Ss (Students): A business contract.T: Yes, that’s right. Then can you say something about business contracts?Ss: …T: There are three kinds of business contracts. They are oral form, written form and electric form. In written business contracts, contract, confirmation, agreement, memorandum and order are usually used in business. In order to have a better understanding of the business contracts, let’s study the text together.Step 2. Business Reading1. Learning the text【Teacher’s words】When two parties come to terms , they need to sign a contract. Then what is a contract? In what form is the contract effective? … To know it clearly, we’d like to learn the text about contract. This step we will do self-study activity, Choosing Game （选一选游戏）, Filling Game（填一填游戏）,and Translation:(1) Self-studying ActivityA. Give Ss 5 Mins to self-study the text with three Pre-reading Questions:1. What is a contract?2. In what form is the contract of an import/export effective?3. How many parts does a formal business contract consist of?B. Ask Ss to answer the questions.C. Let Ss explain the main meaning of the text.D. Teacher checks.E. Ss read the text together.(2)Choosing GameA. PPT shows five sentences about the text.B. Ask Ss to choose “True or False” one by one.C. Teacher checks.(3)Filling GameA. PPT shows ten sentences with one blank each. Ask Ss to fill the words in the blanks of the sentences.B. Teacher checks.C. Ss read the completed sentences together.(4)TranslationA: PPT shows five sentences from the text, ask the students to translate them into Chinese.B: Teacher checks.Aim:Through Self-Study Activity and some Games to let Ss know the meaning of text about business contracts and orders, master some useful words, phrases and sentences. And by reading the text to train the students’ reading abilities and let Ss pay attention to their pronunciations.2. Games for Grammar【Teacher’s words】: In this step we will have a competition. There are two kinds of questions. One is Translation, another is Choice. Divide the students into four groups, ask them to make a choice and answer the corresponding questions by turns.(1)CompetitionA. PPT shows the names of questions.B. Each group makes a choice and answers the question by turns.Aim: This step of Games for Grammar is to let Ss study and review grammar knowledge about an infinitive form of the verbs happily and unconsciously, to train the Ss’ being active in thinking questions and finding the answers for the questions, and their abilities of the cooperation, to enhance their skills of speaking and translating.Step 3: Listening and speaking【Teacher’s words】Through the text, we have a general idea of business contracts and orders. Then how to place an order with the customer? Here is a dialogue between Mr. Paul and Miss Leslie. Mr. Paul wants to place an order for electric fans. Now he is negotiating with Miss Leslie about quantity discounts in details. Please listen carefully.1. Listening ActivityA. Asking the students to listen to the dialogue carefully and repeat the five sentences together.B. Listen to the dialogue again and do Task two: Filling the missing words. Then ask two students to say their answers out. One acts as Mr. Paul and another acts as Miss Leslie.C. Divide the class into several groups. Listen to the dialogue last time and discuss the questions in Task three in groups. Each group sends one student to say their answers. Then the teacher checks the students’ answers and shows out the correct answers on PPT.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to place an order with a customer. Next we will do pair works according to the following situations:PPT shows the situations and some useful knowledge:Situation：Student A is a businessman/ business-woman of China Garment Group. Student B is a customer who wants to place an order. Please make dialogues according to one of the situations on the cards below.The following may be useful:How are you this afternoon/morning?I want to place an order for….Do you offer …?What kind of discount could you give me if…?What about …?…A：Ask the Ss to make a dialogue according to the information within 5 minutes.B: Invite some Ss to play their dialogues in the class.Aim: Through the Spe aking Activity to train Ss’ skills of listening and speaking and abilities of using language.Step 4: Consolidation and Summary【Teacher’s words】: In this step we will do many practices activities to consolidate and sum something we learn in this lesson.（1）Let Ss do the exercises “Translat ion”, “Cloze” And “Writing” to expand Ss knowledge of business contracts and orders.Aim: Through many exercises to do summary and consolidation to this lesson, the Ss can review and master the knowledge which we learn in this lesson. And the teacher emphasizes the key points and difficult points of this lesson again so as to let Ss know the importance of business contracts and orders.Step 5: Homework【Teacher’s words】: Here there are four home works. Each student must do the first, second and third. And Ss have the right to decide whether they will do or not do the fourth one by themselves.1. Read and recite the new words and expressions.2. Read the text fluently.3. Act as roles to make dialogues with your partners.4. Search more knowledge about business contracts and orders.Aim: Through assignment by levels to let Ss choose their home works by themselves to encourage Ss to analyze themselves, improve Ss’ abilities of l istening, speaking and reading further and train Ss’ abilities of communicating with others.。

《新编剑桥商务英语初级学生用书》-VocabularyUnit 1a Job descriptionfrozen:：adj. 冷冻的，冷藏的；pharmaceutical：adj. 制药的；vaccine：n.疫苗，菌苗；authority：n.权利，行政管理机构；recruit：v. 招收，招聘（新成员）output：n.产量；balance sheet：决算表，平衡表；short-list：被列入初选名单；packing：n.包装，包装材料；newsletter：n.（公司、学会等刊印的）业务通讯；qualified：adj.合格的，称职的；publicity：n.宣传、宣扬；court：n.（三面有房屋的）短街；work as an accountant responsible for checking companies’ accountinvolve giving financial advice deal with questions/problem give advice provide a service interview an applicant attend meeting keep a record organize a conference give a presentation attend training session keep a diary organize holidayUnit 1b Working conditionsefficiently：adv. 效率高的；bonus：n.奖金；performance：n.进行，施行；consult：v.咨询，请教；sales performance：销售情况；overtime：n.超时工作，加班；bread down：坏掉，损坏，出毛病；presentation：n.表现、呈现，描述；overall：n.工作服；regulation：n.章程，规则；due：预定的，约定的；term：n.条款，条件；commence：v. 开始，着手；inform sb. of sth. 通知某人某事line manager：部门经理in operation：工作中，生效，实施中arrange…..with：与（同）…一起协商安排consult sb. about sth：向谁请教，咨询，与….商量at the current overtime rate：按现行的加班工资标准Unit 2a Company historyjoint venture：合资企业take over：接收，接管subsidiary：n.子公司roll off：驶离globalization：全球化AG：agent general 总经理turnover：n.营业额，销售比率bn：n.& adj. 十亿shareholder：股东stake：n.股份merchandise：n.商品，货物MNE：multinational enterprise：跨国企业brochure：n.小册子a public limited company：一家上市有限公司Unit 2b Company activitiestotal investment：总投资diagram：n.图标，示意图；van：n.带蓬小型货车，客货两用车assembly plant：装配厂extract：n.摘录，选段grant：n。

剑桥商务英语口语初级辅导：产品介绍2017年剑桥商务英语口语初级辅导：产品介绍在向国外顾客介绍产品的时候，我们一定要用法准确，避免出现中文式英语。

以下店铺整理的关于产品介绍的剑桥商务英语口语初级辅导，希望对大家有所帮助，更多信息请关注应届毕业生网!Part One31. This model of typewriter is efficient and endurable , economical and practical for middle school students.此款打印机高效，耐用，经济特别适合与中学生使用。

32. The computer we produced is characterized by its high quality, compact-sized,energy-saving and it’ also easy-to-learn and easy-to-operate.我们生产的电脑以高品质，结构紧凑，节能，学习操作简易而著称。

33.They are not only as low-priced as other makers, but they are distinctly superior in the following respects .我们的产品不仅与同等产品一样价位低廉，而且在以下一些方面更具有先进之处。

34. You will get a 30% increasing production upon using this machine and also it allows one people to perform the task of three people.使用这台机器可以使生产率提高30%，同样也可以使三个人所做的工作，由一个人就可以完成。

35. This product will pay its own way in a year.此机器可以维持使用一年。