剑桥商务英语教程 Unit14 Entertaining

Unit 14 AdvertisingPart ACommunicative Function Agreement or Disagreement1. a. Agree b. Disagree2. a. Agree b. Disagree3. a. Agree b. Disagree4. a. Agree b. Disagree5. a. Agree b. Disagree6. a. Agree b. Disagree7. a. Agree b. Disagree8. a. Agree b. DisagreeScript1. --Do you think we should put an ad in the newspaper to sell our apartment?--Sure, why not?2. --Campus Daily isn't very interesting this week.--You can say that again.3. --I hear putting an ad in a newspaper costs a lot of money.--It depends.4. --In my opinion watching so many TV ads is a waste of time.--I couldn't agree with you less.5. --You don't care for commercials on TV, do you?--I'll say I don't.6. --Didn't you think the movie we saw last night was fascinating?--I wouldn't say that.7. --There'll be a football match between England and France on Channel 10 tonight.--Are you absolutely sure?8. --The design of the movie ads appeals to me very much.--You said it.NotesWe can express disagreement either directly or indirectly. You disagree directly when you are sure of the fact or when you think your opinion is more reasonable. Otherwise indirect disagreement often sounds more polite. "Are you absolutely sure?" and "I wonder if there's a mistake" are examples of showing disagreement indirectly.Listening StrategyDistinguishing Signal WordsWords like "but", "although" and "however" give a signal that the speaker (or writer) is going to say something different from what has been said. On the other hand, words like "and", "besides" and "also" only add something similar to what has been said. The ability to recognize these signal words while listening is a great help in understanding a text correctly.Listen to the short conversations and choose the right answers to the questions you hear.1. a. Yes b. No2. a. Yes b. No3. a. Yes b. No4. a. Yes b. No5. a. Yes b. No6. a. Yes b. No7. a. Yes b. No8. a. Yes b. NoScript1. --How do you like our campus, John?--Well, it's very large but it's not clean enough.Q: Does John have a favorable opinion of the campus?2. --How do you like your English teacher, Li Ming?--She's very strict and her classes are always well-organized. Besides, she often givesup her free time for her students.Q: Does Li Ming like her English teacher?3. --How did you enjoy your vacation, Jack?--Although it was short, I visited many museums and art galleries.Q: Did Jack enjoy his vacation?4. --Michael, everybody says Professor Fall is a boring teacher. What do you think?--Everyone falls asleep in his class. And he's hard to talk to.Q: Is Professor Fall popular among his students?5. --What's your impression of New York, Barbara?--I really like the stores and the museums appeal to me, too.Q: Does Barbara like New York very much?6. --Do you like living on campus?--I think so. But sometimes the dorm is so noisy that I can't get anything done.Q: Does the woman have a completely favorable opinion of living on campus? 7. --Do you think you will major in medicine, Mary?--I think being a doctor means a lot of study and then working all sorts of hours.Q: Does Mary want to major in medicine?8. --How do you like living with your roommates?--Well, sometimes it's hard to share a room with others but you get along with yourroommates by compromising.Q: Does the woman get along with her roommates?Part BListening TasksScriptPlacing an Ad(Ring …Ring … Sound of phone being picked up)John: Hello, Campus Daily, advertising department. This is John speaking.Maggie: Hi. I'm calling to place a couple of ads.J ohn: Sure. Under what classification?Maggie: Well, I'd like one in the "Roommates Wanted" section.J ohn: All right. And how would you like your ad to read?Maggie: It should read "Female roommate wanted for pleasant, sunny two-bedroom apartment on Fifth Avenue, three blocks from campus. Share rent and utilities. AvailableSeptember first. Call between 5 and 9 p.m. and ask for Maggie."John: Fine. And what about your other ad?Maggie: That one I'd like under "Merchandise for Sale", and I'd like it to read "Matching blue sofa and easy chair for sale, excellent condition, $350 or best offer. Call between 5 and9 p.m. and ask for Maggie." Did you get all that?J ohn: Uh, huh. You'll want your phone number on these, right?Maggie: Oh sure. Thanks for reminding me. It's 555-6792.John: And how long do you want these ads to run?Maggie: For a week, I guess. How much would that be?John: Let's see—it's $8 a week per line. Your two ads will both take up three lines, so that's $24 per ad.Maggie: All right.Language and Culture Notes1.Background information University and college students often run their own newspapers to keep the university community informed of what happens on campus. They cover major school events, notices issued by the school authorities, sports and entertainment news, and articles written by students to air different viewpoints. A special column called "classifieds", or "classified ads", is devoted to advertisements for jobs, accommodation news, sale of used things -- books, furniture, cars, etc.—under such headings as "Help Wanted", "Services", "Furniture for Sale", "Roommates Wanted", "Miscellaneous". To place an ad, one can call the advertising department of the paper to arrange it and pay a small fee. For example, a student-run paper at an American university in New York charges the following advertising rates: 8 dollars for the first 20 words, 25 cents for each individual word and 50 cents for a box.2. Campus Daily Name of a school newspaper3. How would you like your ad to read?What words would you like to put in your advertisement?4. Roommates Wanted A type of classified advertisement. You place your ad in this column in order to find others to share your apartment.5. utilities Supplies of water, gas, electricity and sometimes, telephone.6. Available September first. The earliest date for the roommate to move in will be September 1st.7. Matching blue sofa and easy chair The sofa and easy chair are of the same design and color8. ... or best offer Or highest price offered by a potential buyer9.it's $8 a week per line It costs $8 for one line to run /appear a week in the paper.Exercise 1: Listening for general understandingListen to the recording once and choose the right answers to the questions you hear.1. Who are the two speakers in the telephone conversation?a. A newspaperman and a reader.b. An advertising agent and a client.c. A real estate agent and a tenant.d. A shop assistant and a customer.2. What is Maggie doing in the conversation?a. She is applying to work for a newspaper.b. She is trying to sell her apartment through a local newspaper.c. She is running the ads column of a campus newspaper.d. She is having two ads run in a school newspaper.3. What can you infer about Maggie?a. She will graduate soon.b. She feels lonely living in an apartment all by herself.c. She will move out of a two-bedroom apartment.d. She might be unable to afford a two-bedroom apartment alone.Exercise 2: Listening for detailsListen to the recording once again and fill in the blanks with the missing information.Part CAdditional ListeningA Passage Different Kinds of AdvertisingListen to the passage and fill in the blanks with the missing information.ScriptDifferent Kinds of AdvertisingAdvertising is an important part of marketing. V ery few companies are able to sell a product without advertising. It is possible, but very unlikely. There are many different kinds of advertising. The simplest is called promotion. Promotion is using brochures or pamphlets to advertise. Theses can be handed to people on the street or they can be mailed. If they are mailed, it is called direct mail advertising. After direct mail advertising, there are: newspaper advertising, radio advertising, magazine advertising and television advertising. Newspaper advertising is the cheapest kind, while television is the most expensive.Television ads are generally used by large companies selling a product to a large market segment. Television advertising can be very successful because it reaches such a large audience. Small companies may find television advertising too expensive, so they often use newspapers to advertise. However, large companies also like newspapers because of their wide circulation.Part DTest Your ListeningA Compound DictationListen to the passage three times and supply the missing information.Advertising is an important part of the free enterprise 1) system. This is because different businesses are 2) competing for the same market. For this reason, they buy advertising 3) space in newspapers or magazines and advertising time on radio or TV. They each hope that advertisements will increase 4) demand for their products.In order to do well in the market, advertisers need to decide on a target; in other words, who are possible 5) buyers for their product? For example, what is the age and sex of their target group? How much education do they have? What are their political 6) beliefs and values? How much money do they make? Some companies such as McDonald’s target various groups, so they have many different ads—one for 7) teenagers, one for families and several in different languages.8) After advertisers decide on who, they need to determine where. What is a good place for their advertisement? Sellers of toys often advertise during children’s TV programs on Saturday morning. Sellers of expensive clothing advertise in V ogue and other fashion magazines.9) Advertisers also need to think about people’s motivation—their reasons for buying something. What makes people buy one product but not another? There are many possible reasons: health, profit, love, entertainment, etc. A study of advertising can also be a study of psychology. 10) When we think about the products that people buy, we learn about their needs, wants, fears, and values.。

新版剑桥商务英语高级第三版课后答案unit141、21 In a few years' time, there ________ thousands of trees on the hill. [单选题] * A．will haveB．will be(正确答案)C．are haveD．have2、I paint a lot of pictures. [单选题] *A. 评论B. 注意C. 悬挂D. 画(正确答案)3、20．Jerry is hard-working. It’s not ______ that he can pass the exam easily. [单选题] * A．surpriseB．surprising (正确答案)C．surprisedD．surprises4、52．I'm happy to ________ a birthday card from an old friend. [单选题] *A．buyB．makeC．loseD．receive(正确答案)5、—Do you like to watch Hero?—Yes. I enjoy ______ action movies. （）[单选题] *A. watchB. watching(正确答案)C. to watchD. watches6、19．Students will have computers on their desks ________ . [单选题] *A．in the future(正确答案)B．on the futureC．at the momentD．in the past7、It is reported that the fire caused serious（）to that school building. [单选题] *A. damage(正确答案)B. destroyC. harmD.hurt8、16．Lily is a lovely girl. We all want to ________ friends with her. [单选题] * A．haveB．make(正确答案)C．doD．take9、Jeanne's necklace was _____ 500 francs at most. [单选题] *A. worthyB. costC. worth(正确答案)D. valuable10、I?have to?_______ my younger brother on Sunday. [单选题] *A. look after(正确答案)B. look upC. take careD. look out11、We are very hungry now. Can you _______ us something to eat? [单选题] *A. carryB. takeC. borrowD. bring(正确答案)12、He made ______ for an old person on the bus. [单选题] *A. room(正确答案)B. roomsC. a roomD. some rooms13、His new appointment takes（）from the beginning of next month. [单选题] *A. placeB. effect(正确答案)C. postD. office14、David ______ at home when I called at seven o’clock yesterday evening. （）[单选题] *A. didn’tB. doesn’tC. wasn’t(正确答案)D. isn’t15、You might not like the way Sam behaves, but please be kind to him. _____, he is your grandfather. [单选题] *A. After all(正确答案)B. Above allC. In allD. At all16、The relationship between employers and employees has been studied（）. [单选题] *A. originallyB. extremelyC. violentlyD. intensively(正确答案)17、Guilin is _______ its beautiful scenery. [单选题] *A. famous for(正确答案)B. interested inC. fond ofD. careful with18、Jim, we have _______ important to tell you right now . [单选题] *A. someB. something(正确答案)C. anyD. anything19、_____ whether robots will one day have vision as good as human vision. [单选题] *A. What is not yet knownB. It is not yet known(正确答案)C. As is not yet knownD. This is not yet known20、Tom didn’t _______ his exam again. It was a pity. [单选题] *A. winB. pass(正确答案)C. beatD. Fail21、In 2019 we moved to Boston,（）my grandparents are living. [单选题] *A. whoB. whenC. where(正确答案)D. for which22、Is there going to ______ a football match in the stadium next month?（）[单选题] *A. beingB. haveC. be(正确答案)D. having23、I arrived _____ the city _____ 9:00 am _______ April [单选题] *A. at, in, atB. to, on, atC. in, or, atD. in, at, on(正确答案)24、--_______ do you have to do after school?--Do my homework, of course. [单选题] *A. What(正确答案)B. WhenC. WhereD. How25、9．There will be a lot of activities at English Festival nest month. Which one would you like to ________? [单选题] *A．take part in (正确答案)B．joinC．attendD．go26、Three ______ died of water pollution last winter. [单选题] *A. hundreds of villagersB. hundred villagers(正确答案)C. hundreds villagersD. hundred of villagers27、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long28、Many young people like to _______ at weekends. [单选题] *A. eat out(正确答案)B. eat upC. eat onD. eat with29、My sister _______ listen to music when she was doing her homework．[单选题] *A. used to(正确答案)B. use toC. is used toD. uses to30、9．—Will there be more cars in the future?—________. [单选题] *A．See youB．Well, I'm not sure(正确答案)C．You're welcomeD．Thank you。

Unit 14 LeadershipPart I Business V ocabulary1 As we are one of the leading importers in this line, we are _______ D _____ to handle large quantities.A at a positionB of a positionC on a positionD in a position2 We offer you the following items _______D _______ your reply reaching here by May21 our time.A subjecting toB to subject toC subjects toD subject to3 ______ A _____ your prices be in line, you will find a ready market for the products.A ShouldB To provideC ProvidedD Provide4 We confirm our e-mail of yesterday, _______ C ________ as follows.A readsB readC which readsD which reading5 Our latest design has won worldwideB.A popularB popularityC popularlyD popularize6 Art. No. 823 enjoys the fame of wideC.A sellingB salableC salesD sell7 As the goods are __ A _ great demand we regret being unable to cover your requirements.A inB onC ofD having8 Your payment terms are Dto us.A agreeB agreedC agreementD agreeable9 We would suggest _______ B ______ your own interest that you fax us your acceptance as soon as possible.A withB inC forD at10 Their latest products are ______B ________.A on scare supplyB in short supplyC Not preparingD with abundant supply11 We cannot _________B________ our offer open for more than three days, so please fax us your acceptance immediately.A haveB leaveC remainD make12 We are _________ D ______ your letter of June 24 offering us 50 metric tons of Groundnut Kernels.A at receipt ofB on receipt forC in receipt forD in receipt of13 Some customers requested us to ______ D _______ our price because they considered it too high.A put downB get downC take downD bring down14 Great demand in the market resulted ______A_______ the increasing prices of the digital cameras.A inB fromC forD at15 _________ B ______ we appreciate your intention, we regret that we cannot entertain any fresh order.A AsB ThoughC MuchD So16 _________ B _________ we would like to supply you with the product, we are unable to fill your order.A As much asB Much asC Very muchD As17 __________ C ______ heavy commitments, we cannot accept any fresh orders.A SinceB BecauseC Owing toD As18 We are fully aware _______ A _______ the trouble you are faced with.A ofB inC atD /19 Increased productions results _____C _____ the adoption of new production method.A inB atC fromD on20 The Buyers demand that the goods _________ D _________ within a week.A must shipB should shipC must be shippedD be shippedPart II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 首席执行官ChiefExecutive Officer2 资本结构capital structure3 宗教价值观religious values4 语音邮件voice-mail5 信息量volume of information6 商业领导Business Leader7 现任职位present position8 个人素质personal qualities9 管理理念management style10 业绩记录trackrecord11 商业技能commercial skill12 营销战略Marketing Strategy13 决策decision-making14 现金奖励Cashreward15 年终奖end-of-year bonus16 职业发展计划career development plan17 销售代表SalesRepresentative18 股东价值shareholder value19 财富创造者wealth creator20 两位数增长Double-digit growthPart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation onthe Answer Sheet. This part totals 20 points, two points for each sentence.1. The word “manager” has too often come to be synonymous with control.“经理”这一词总给人一种和控制相类似的感觉.2. The world will belong to passionate, driven leaders – people who not only have enormous amounts of energy but who can energize those whom they lead.世界将属于那些富有热情,干劲十足的领导人.不仅要有巨大的活力,还要能够激励他们领导的员工.3. Above all else good leaders are open. They go up, down, and around their organizations to reach people.最重要的是好领导都是开诚布公的。

14.1. 1 .Get letters, documents and packages delivered overnight.2.Handle nearly 2 million packages and documents per day3.Own a large number of airplanes, trucks and vans for handling delivery4.Ensure that most of its flights arrive within fifteen minutes of schedulee a combination of direct services and independent contractors for international deliveries6.Promote the company's record of efficiency and on time delivery7.Face intense competition from electronic mail8.Businesses need to be able to communicate quickly with employees around the world9.Offer international service to over one hundred countries10.An adverse impact which losses in international operations have on a firm's earningsII.Increase a company s fixed costs of international operations12.Experience poor sales performance due to very stiff competition13.Have difficulty in building a global infrastructure to support its operations14.Try to improve its services through more sophisticated computersIL 1.Businesses and individuals in the United States and the whole world benefit greatly from the overnight letter,document and package delivery service handled by Federal Express.2.Federal Express has up-do-date means of transport,highly efficient service centers and facilities, and loyal and hardworking employees, which ensures the quick and punctual fulfillment of its delivery service.3.To promote its delivery service, Federal Express motivates its employees by offering them excellent training and compensation, so that they have very high level of service and efficiency-4.Despite its remarkable business performance, Federal Express is faced with fierce competition from its rivals in its business operations, with the result of a considerable loss of its market share.5.Although it has experienced many difficulties and setbacks in its business operations, Federal Express is convinced that, by improving its service through more sophisticated computers and customer relations, it can certainly succeed in attaining further overseas expansion.Revision Exercises(LL.8-14)I.Lin 2.in 3.with 4.for 5. to 6.of 7.on 8.in 9.to 10. with 1 Lon12.with 13.from 14.of 15.by 16.inIL 1.along with 2.importers 3.ensure 4.advertise 5.establishing6.existing7.blueprint8.in contrast with9.in spite of 10.was subject to 11 .were aimed at I2.are likely to 13.prevailing 14.affect 15.regardless of 16.extentIII.1.the government will provide them with preferential loans and relatively cheap raw materials2.The central bank of that Latin American country is likely to3.has played a significant role in the rapid economic growth of this country4.specializing in die manufacture of transformers5.will lead to price fluctuations and a slowdown in the improvement in the living conditions of inhabitants6.has enabled China's existing industrial enterprises to raise labor productivity, increase output and improve product quality.7.will promote the economic development of Shanghai, the Yangtse Delta and the whole country8.on the basis of the trade agreements reached with them9.there is no doubt that their export value will decline obviously10.consisting of a group of renowned economists11 .amounted to 2 billion U.S. Dollars, an increase of 15 percent over the year before12.has created conditions for the further development and opening up of that city13.will contribute to the expansion of economic and trade cooperation between China and Spain14.regardless of any difficulties and risksIV.l.At that time, taking advantage of his participation in an export commodity fair in Los Angeles, the presentative of this company producing household electric appliances got acquainted with many foreign entrepreneurs and businessmen so as to create favorable conditions for the development of the company s overseas business in the future.2.As far back as the mid-1980s, the government made great efforts to build highway and communication facilities in that economic development zone in order to create conditions for the vigorous economic development in the 1990s and beyond.3.In order to further expand opening・up, the government has allowed the branches of foreign banks in China to conduct RMB deposit and lending business so that they can play an important role in China's economic development.4.With a serious shortage of foreign exchange, this Latin American country has continuously cut down on imports, leading to an inadequate supply of many machinery and equipment and raw materials and a sustained decline in industrial production in the country.5.The statistics issued by China's Customs General Administration show that, on November 20, 2004 China's total export and import value topped 1 trillion U.S. Dollars, which became a new milestone in the development of the country's foreign trade, implying that China will become the world s third largest international trader next only to the United States and Germany.6.The foreign exchange system recently promulgated by Bank of China is aimed at stimulating domestic enterprises to expand exports and increase export earnings and encouraging overseas Chinese to make more remittance to their motherland.7.Recently, the commerce minister of that country stated at a press conference that, on the basis of some regulations promulgated by the World Trade Organization, the country would soon negotiate with some developed countries about bilateral economic andtrade relations.8.At that time, despite its major economic difficulties, China still provided some less developed countries with economic and technological assistance and helped them overcome various difficulties.9.Foreign investors have benefited a lot from China's policy of opening up, because that policy has enabled them to invest in a country having a huge market and reap enormous profits.10.With China's further expansion of its opening-up, foreign companies are permitted and encouraged by the Chinese government to make investments in such industries as commerce, banking and insurance other than manufacturing.1 l.In recent years, as a result of utilizing foreign capital and advanced foreign technology, Chinas auto industry has developed steadily and its output and product quality have risen, so that it has not only met the growing needs of the domestic market but has also continuously expanded exports.12.That year, the heads of state of France, Germany and some other European countries visited China in succession and each of them was accompanied by a China visiting group consisting of nearly a hundred people including senior business executives, bringing about various types of Sino-European business cooperation including investments in infrastructure and the establishment of joint venture.13.In the late 1990s, manufactured exports of that developing country accounted for 60 percent of its total exports, as opposed to only 18 percent in the 1970s, reflecting the rapid development of that country's manufacturing and the evident rise in the international competitiveness of its manufactured goods.14.After entering the 21st century, the U.S. Economy obviously worsened, which was characterized by a substantial decline in its growth rate, a marked reduction in production and domestic market sales and a sharp drop in stock prices.15.The spokesman of the Chinese ministry of commerce recently told the press that the new measures adopted by the Chinese government not long ago were aimed at encouraging foreign investors to make investments in China's central and western regions.15.LI.International investments which are aimed at earning higher returns abroad2.Take advantage of higher returns on securities abroad to earn more money3.Buyers of foreign securities who expect yield maximization4.Take account of the great variability in the market value of foreign securities5.A sharp reduction in returns arising from the drastic fall in the market prices of foreign securities6.Measure the risk associated with investments in foreign stocks and bonds7.Higher returns on direct investments resulting from higher growth rates abroad8.Retain direct control over unique production knowledgerge corporations which do not want to license foreign producers10.Avoid tariffs and other restrictions imposed on imports11 .Large-scale direct investment made in manufacturing in foreign countries12.Obtain the necessary financing to enter a new foreign market13.Exert direct control over the operations of the subsidiaries around the world14.Facilitate and encourage multinational corporations1 direct investments abroadILL International investments consist mainly of international portfolio investment and direct foreign investments, with the former referring to portfolio investments in the form of purchasing stocks and bonds and the latter referring to undertaking production or other business activities.2.After the second world war, in order to maximize profits, industrialized countries made different types of direct investments in all parts of the world as well as making great efforts to increase merchandise and services exports.3.There is no doubt that developing countries1 abundant natural resources, cheap labour and various incentives will certainly attract developed countries1 large corporations to make enormous direct investments in those countries and enable them to reap huge profits.4.Since the 1970s, developed countries1 direct investments in developing countries have increasingly taken the form of establishing joint ventures with local capital so as to obtain preferential treatment and prevent their firms from being nationalized by the host countries.5.Many multinational corporations of major developed countries undertake production, processing and marketing on a global basis and their branches and subsidiaries spread all over the world.16.1.1. The competitive advantage of MNCs in international markets2.Maximize the company's annual sales3.The establishment of a global network of distribution4.Shift production facilities to low-wage nations and regions5.The possibility of obtaining foreign market information6.Provide its foreign subsidiaries with new-type machinery and equipment7.Some products are overpriced and some other products are underpriced8.Engage in developing and manufacturing high-technology products9.Impose(place) restrictions on the transfer of highly sophisticated technology10.Exercise strict control over the quality of products1 l.Do harm to die reputation and economic strength of the parent firm12. The loss of the technological lead of this multinational corporation13.Strictly observe the laws and regulations of the host country for foreign investment14.Bring about frictions and disputes between domestic and foreign enterprises ILL In the postwar era, the rapid development of multinational corporations resulting from the sharp increase in the foreign direct investments of major industrial countries played a significant role in the world's economic development.2.The steady increase in the number and strength of German, French and Japanese multinational corporations based on the rapid economic development of their owncountries has undermined the superiority of American multinational corporations.3.Many multinational corporations have exploited their huge production and distribution networks to engage in various speculative and unlawful activities and harm the host countries1 economic sovereignty and the legitimate interests of the public, in an attempt to seize enormous illegal earnings.4.In the early 1970s, on the basis of centralized management, International Business Machine Corporation provided its foreign affiliates with some operating autonomy so that they could adapt their marketing to the fast changing local economic and political situation.5.The American multinational corporation which undertakes production and distribution on a global basis is faced with serous difficulties in its operation arising from fierce foreign competition.17.LI. A joint venture in which two business entities from China and Japan have participated 2.Be against majority ownership and undivided managerial authority by a foreign partner3.Two basic factors determining the form a joint venture should take4.An American oil company formed a joint venture in the Middle East with a British oil firm for oil exploration in that region.5.The advantage arising from pooling the different resources and capabilities of each partner6.The local partner in a joint venture who is of some significance in the field7.The foreign partner who contributes production facilities to a joint venture formed by both the Chinese and foreign parities8.A joint venture formed with a local partner who operates in a related industryernment participation in joint ventures realized through government participation in the ownership of enterprises10.conflicting views and different ways of looking at problem that exist between the two partners11.Bring to the joint venture management their longstanding managerial practices12.Properly handle the interpersonal friction in the joint venture management13.E xplain to the other partner his headquarters* decisions in respect to the operations of the joint venture14.Have complete autonomy in every operating decision of a joint ventureILL An equity joint venture relates to an economic organization jointly invested and formed by its two partners and having the new and independent status as a legal person, and both partners share profits and losses according to their respective proportions of investment.2.The Law of the People's Republic of China on Joint Ventures Using Chinese and Foreign Investment promulgated in 1979, which was designed to attract foreign firms to make direct investments in China, was the first important foreign economic legislation enacted after the implementation of the open-up policy3.A joint venture formed by both its Chinese and foreign partners is an enterprisejointly invested by a Chinese and a foreign business entities, to which both partners can contribute cash,material objects(such as factory buildings, equipment and materials), industrial proprietary rights, knowhow and the right to use the site.4.A joint venture formed by both its Chinese and foreign partners, which enjoys operating autonomy, is endowed with such powers as laying out its scheme for enterprise development, drawing up its production and management programs, working out its plans for financial budget, profit distribution and labor and wages, and engaging managerial personnel.5.It is evidenced by practice that the establishment of joint ventures, which are new-type enterprises imbued with great vitality, contributes to the absorption of foreign capital, the introduction of advanced technology, and the promotion of the technological transformation of existing enterprises; the expansion of exports and the augmentation of foreign exchange earnings; and the absorption of foreign management experience and the improvement in the business management of enterprises.18LI. Every foreign investment proposal is examined by the Chinese authorities.2.Foreign direct investments which are in the best interests of China can be approved.3.Foreign companies have long coveted China's potential as a huge market.4.Both market size and resources are the motivation for investing in China by foreign investors.5.See Chian as the world's last big growth market6.Establish Special Economic Zones in which incentives to invest are given to foreign companies7.Of the total investment in a joint venture the Chinese and foreign partners own 51 percent and 49 percent respectively.8.A feasibility study that includes the type and quantity of product and target market9.Agreements between the two partners are presented to the Ministry of Commerce or local authorities for approval.10.Register to obtain a business license within a month of approval11.The application and approval procedure for a wholly foreign-owned venture is basically the same as that for a joint venture.12.The transfer of technology is conducive to an increase in the export competitiveness of Chinese enterprises.13.Achieve the foreign investors* objectives such as an increase in the returns on investment and in market share14.China is taking effective measures to further attract foreign investmentsILL In the past years, Chinas rapid economic growth and its peoples rising purchasing power have translated into huge consumer spending and market size, which is the main motivation for vigorously making direct investments in China by foreign companies.2.In recent years, many areas in China have given foreign investors the incentives which are consistent with the Chinese government's policy of further expanding opening-up and the measures they have taken are aimed at stimulating foreign companies toincrease their direct investments in China.3.In view of China's abundant cheap labour, foreign firms see their direct investments in China as a means of reducing costs, increasing international competitiveness and expanding exports to international markets.4.In the late 1970s, the Chinese leaders perceived that only by carrying out an open-up policy and attracting and utilizing foreign capital, technology and management methods rather than continuing economic isolationism could a rapid economic development be achieved.5.Since its establishment in late 1993, the economic development zone in China's Jiangsu province has accepted substantial foreign direct investments which are in the best interests of the nation and by the end of 2002, over 300 foreign-invested firms had been established there, including 52 firms with an investment of over ten million dollars each.19.LI. Foreign companies which are firmly established in Asia and China2.The most promising market in the Asia-Pacific region and in the world3.The acknowledged long-term center of business in China4.Foreign-invested enterprises whose primary objective is to participate in the vast China market5.The local growth and GDP are ahead of the country as a whole.6.Being greatly optimistic about business in the Shanghai area7.Offering very attractive incentives to foreign investors8.A great improvement in the infrastructure and investment environment in the Shanghai area9.Projects in such categories as high-technology, environmental protection and export orientation10.Foreign enterprises1 investment projects which enjoy preferential policies and regulations11.The convenient location and the improved quality of life12.Further open to foreign investment and international commerce13.Encourage and attract more trade and investment from the West14.More and more multinational corporations are placing senior executives in Shanghai ILL In recent years, as the infrastructure and investment environment in the Shanghai area have been greatly upgraded, foreign business people have been increasingly interested in engaging in trade and making direct investments in this area.2.Guided by the open-up policy, the local authorities of Shanghai have attached great importance to absorbing foreign funds, technology and managerial expertise, in an effort to contribute greatly to the city's economic development and prosperity.3.As foreign companies are optimistic about Shanghai's economic development and prospects, they intend to establish new enterprises and factories or increase investment in the existing enterprises in this city.4.In implementing the policy of absorbing foreign capital, the government of Shanghai provides high-technology and export-oriented foreign enterprises with various incentivesaimed at encouraging and promoting their development.5.With the constant perfection of Shanghai's investment environment and steady improvement in its quality of life, there is no doubt that the multinational corporations of many developed countries wish to be established in Shanghai.20LI. The overseas investment strategy of Chinese enterprises is related to their survival.2.Resolutely implement the overseas investment strategy of "going out and developing international markets M3.An important measure for Chinese enterprises to meet the challenge of economic globalization4.A shared vision and mission of an enterprise can motivate its members to strive for great success.5.Identifying an enterprise's purpose for overseas investments is a prerequisite for developing its strategic objective6.Invest overseas to exploit certain resources to meet domestic needs7.China heavily imports resources that are in abundant supply in the international market.8.Should consider setting up overseas production facilities for products that have reached a saturation point in the domestic market9.Should take into account whether overseas investment is more cost effective than the use of domestic resources10.Should take into account whether the investment environment is good in selecting the host country1 L Business leaders should identify die strengths and weaknesses of their enterprises through a careful analysis.12.Ensure the sustainable development of an enterprise and adapt to the fast changing environment13.To increase their international competitiveness, firms should make efforts to create strong brands.pete in price and quality with solid foreign companies in international market. ILL Since these mineral resources had long been in short supply in the domestic market and had high price fluctuations, at that time priority was given to these mineral resources in identifying the products of overseas investment-2.When the large Chinese television manufacturing corporation found out that the production costs of some spare parts and components of television sets were considerably lower in that neighbouring developing country than in China, it decided to set up a factory in that country to produce these spare parts and components and meet the needs of domestic production.3.To prevent the trade barriers of some developed countries from hindering the export of its products to them and expand its exports, the Chinese clothing producer decided to invest in those countries and set up factories and produce clothing there.4.In developing their overseas investment and operating strategy, Chinese multinational corporations should not focus only on profits and other immediate interestbut should take into account their long-term interests and strategic goals.5.Chinese multinational corporations should make great efforts to create and identify their strong brands and become involved in international competition in order to increase sales and strive for a larger market share.。

剑14 TEST 1 READING PASSAGE 1篇章背景：这篇文章和C4T2R3 Play Is a Serious Business的主题相似，都是关于小孩“玩耍”对大脑和身体机能的发育，以及对学习和社会能力促进的重要作用。

文章难度属于初级，所配题型是note填空题和判断题这两种比较典型的顺序题型，并且呈现“前后分割”的情况，也就是说，前一个题型对应文章的前半部分，后一个题型对应文章的后半部分，非常有利于确定原文依据的位置。

重点词汇：1.Regulate: v. 管理，控制（control）2.Underpin：v. 巩固，支持，构成……的基础（s upport or form the basis for…）3.Curtail：v. 缩减，限制（reduce or limit）4.Scarce：adj. 缺乏的，不足的（not enough，insufficient）5.Extol：v. 赞美，颂扬（praise）6.Virtue：n. 优点（advantage）7.Impact：n. 影响（effect or influence）8.Undertake：v. 从事，承担（start to do sth.）9.Facilitate：v. 促进，帮助，使容易（promote，make an action or a process easier）10.Clue：n. 线索，提示（cue）11.Diagnosis：n. 诊断（the act of identifying the exact cause of an illness）12.Disorder：n. 不适，疾病（disease，medical problem）13.Previous：adj. 以前的（former）14.Trivial：adj. 不重要的，琐碎的（unimportant，not serious or valuable ）问题解析：1.信号词：magical kingdom，help第1题是在讲儿童玩耍的作用之一：搭建“魔法王国”可以帮助建立……；可以确定出题位置在第一段，第一句和第二句在讲玩什么游戏，怎样想象。

剑桥国际英语教程14单元下My Vacation in LondonLast summer, I had the opportunity to visit London, the capital city of the United Kingdom. It was an amazing experience which I will never forget. I would like to share my adventurewith you.I boarded a flight from my hometown and landed at London Heathrow Airport. The airport was huge and bustling withtravelers from all over the world. I collected my baggage and proceeded to catch a taxi to my hotel. The taxi driver wasfriendly and shared some interesting facts about the city during the drive.My hotel was located in the heart of London, near famous landmarks such as Big Ben and the Tower of London. The first day, I decided to take a double-decker bus tour around the city toget a glimpse of its beauty. The guide explained the history of each landmark we passed by, and I marveled at the iconic architecture. Later, I visited the British Museum and was amazed by the vast collection of artifacts from different civilizations around the world.The next day, I explored the city on foot. I walked alongthe River Thames, enjoying the breathtaking views of the London Eye and the Houses of Parliament. I also visited the BuckinghamPalace and witnessed the Changing of the Guards ceremony. The colorful uniforms and precise movements of the guards were quite impressive.One evening, I decided to watch a musical at the West End. It was an extraordinary performance that showcased theincredible talent of the actors and musicians. I was enthralled by the catchy songs and beautiful costumes. After the show, I wandered through the streets of Covent Garden, enjoying the lively atmosphere and street performers.During my stay, I also tried some traditional British food.I had fish and chips at a local pub and tried the famous English breakfast with bacon, eggs, sausages, and baked beans. The food was delicious, and I even developed a liking for the classic English tea.Public transportation in London was very convenient. I used the Underground, also known as the Tube, to navigate the city.It was efficient and easy to use. I purchased an Oyster card, which allowed me to travel seamlessly between different zones. The Tube maps were helpful in planning my routes. Occasionally, I also took a black cab or hailed a red double-decker bus for shorter distances.以上是我在伦敦度假的经历。

Unit 1 Staff development and trainingUseful languageGiving opinions : agreeing and disagreeingI think …...would be the most attractive because …… .I'm not sure about that. For me,……would be more useful than …… because…… .Perhaps you are right. And I don't think …… is as important as …… .Making suggestionsWhy don't we + infinitive ?(e.g. Why don't we run a computer skills course?)Why not + infinitive ?(e.g. Why not ask for suggestions from staff?)How about + -ing form ?(e.g. How about running a computer skills course?)What do you think ?Do you agree?单词Summarise 总结，概括Scheme 计划The ranks 普通成员Shuffle up the ladder - get promotion slowlyBrochure 小册子Qualification 合格证明Priority 优先考虑的事情Consultancy 咨询机构Advisory 顾问的，提供咨询的Promising adj. 有良好迹象的，有希望的Essential 必不可少的Computer literate - able to use a computerLiterate 形容词： 1.有学问的，有文化的；能写能读的 (opp. illiterate). 2.精通文学的；会写作的。

Test 1READING 1 hourREADINGPART ONEQuestions 1—7 ·Look at the statements and the company news reports below. ·Which news reports (A,B,C or D)does each statement 1—7 refer to? ·For each sentence 1-7, mark one letter (A, B, C, or D) on your Answer Sheet. ·You will need to use some of the letters more than once. 1. This job would be unsuitable if you were looking for long-term employment. 2. In this job, you would have to report to more than one person. 3. In this job, the official working hours will change from week to week. 4. Previous experiences is actually not required for this job. 5. The successful applicant must be prepared to work long hours for this job. 6. This company likes to promote people from within the firm. 7. The knowledge of computer skills would help you get this job. A Marketing SecretaryWe are seeking a brilliantly organised and mature department secretary to act as PA to the the Head Head Head of of of Marketing Marketing Marketing and and and provide provide provide administrative administrative administrative support support support to to to three three three other other other busy busy department department heads. heads. heads. The The The successful successful successful applicant applicant applicant must must must have have have strong strong strong secretarial secretarial secretarial skill skill skill and and knowledge knowledge of of of up-to-date up-to-date up-to-date information information information technology. technology. A A good good good sense sense sense of of of humour humour humour and and excellent communication skills are essential. B Science Marketing Assistant This This position position would suit a a recent science recent science graduate graduate with with with an an interest in developing a career career in in in marketing marketing marketing in in in publishing publishing publishing environment. environment. environment. Marketing Marketing Marketing experience experience experience is is is preferable preferable but not essential as full training will be given. The company also has a strong internal recruitment policy. C Assistant Museum Manager Reporting directly to the Manager. Your role will be to help improve visitor services. The The flexible flexible flexible 35-hour 35-hour 35-hour week week week will will will regularly regularly regularly involve involve involve working working working weekends weekends weekends and and and evenings. evenings. Previous Previous experience experience experience of of of working working working in in in a a a similar similar similar role role role is is is required. required. required. This This This is is is initially initially initially a a one-year appointment but may be extended. D International Management Consultant Suitable bilingual applicants will have worked in a similar position here or abroad for at least two years. Excellent communication and presentation skills are vital, as is the willingness to invest the necessary time in order to succeed in a highly competitive and challenging market. PART TWO Questions 8—12 ·Read the article below about changes in working time. ·Choose the best sentence to fill in each of the gaps. ·For each gap 8—12,mark one letter (A —G) on your Answer Sheet. (8) . (10) . They think (9) . Many people believe that money has no value unless (11) . Cattle, shell, If we were to study the history of money, we would find that gold, but this did not mean that (12) A it is backed by gold or silver. B in different different places places places and and and at at at different different different times times times a a a variety variety of things things have have have been been been used used used as as money. C See See if if if you you you can can can locate locate locate a a a $5, $5, $5, $10, $10, $10, or or or $20 $20 $20 bill bill bill printed printed printed before before before 1964 1964 1964 and and and marked marked "Federal Reserve Note" over the portrait. D citizens could use gold as money or convert paper dollar to gold. E therefore, the precious metals can be taken as money. F Does it mean that your X-dollar bill is not X dollars? G Much confusion exists about the real nature of money. PART THREEQuestions 13—18 ·Read the article below about Common Stock and Preferred Stock and the questions. ·For each question 13～18,mark one letter A, B, C or D on your Answer Sheet. Common Stock and Preferred StockA A public public public corporation corporation corporation issues issues issues certificates certificates certificates of of of ownership, ownership, ownership, called called called common common common stock, stock, stock, which which may be traded on stock ex changes. Anyone can buy and sell shares of common stock. Owners of stock are referred to as shareholders and stockholders. Common stockholders are accorded certain rights by the corporate charter. In the United States, these rights vary from state to state, but in general the articles of incorporation spell out voting rights and rights to receive profits. Common Common stockholders stockholders stockholders are are are the the the voting voting voting owners owners owners of of of a a a Corporation. Corporation. Corporation. They They They are are are usually usually entitled to one vote per share. They may vote on numerous affecting the corporation (including a decision to sell or merge with anther corporation) and elect a board of directors, who, in turn, hire managers to run the business. A majority shareholder is one who owns over 50 percent of the outstanding shares in a corporation and, thus, can call the shots. All other shareholders are minority shareholders. In In large large corporations no single person or organization owns anywhere near a majority interest. In large, publicly owned corporations a shareholder with as little as 10 percent of the shares shares may may may control control control the the corporation corporation effectively. effectively. effectively. If If If things things things go badly, go badly, a a coalition of coalition of so called dissident shareholders may gather enough votes to replace the existing board of directors; the new board may fire the existing management and bring in their own management team. Although Although common common common stock stock stock represents represents represents ownership ownership ownership in in a a company, company, company, it it it does not does not guarantee the owners a specified rate of return. As owners, the stockholders receive profits after all expenses, including debts and taxes, have been paid. They receive profits from the business in the form of dividend payments, which represent a percentage of profits. Not all after-tax profits are paid to the stockholders in dividends. Directors usually decide quarterly how much, if any, if the profits they wish to distributed to the owners. The The profits profits profits are are are either either either distributed distributed distributed to to to the the the owners owners in in dividends dividends dividends or or or they they they are are are reinvested reinvested bank into the company in the form of retained earnings. If the company decides to keep the profits, the company may become more valuable and the price of the stock usually goes up. Some investors prefer profits in the way of dividends while others speculate speculate for for for an an an increase increase increase in in in the the the price price price of of of stock. stock. stock. If If If a a a company company company goes goes goes broke, broke, broke, common common stockholders get last claim on whatever is left over. Corporations may also issue preferred stock to investors. Preferred stock usually has no no vote vote vote in in in the the the election election election of of of the the the board board board of of of directors, directors, directors, but but but does does does get get get preference preference preference in in in the the distribution of the company's earnings. It offers investors a different type of security and may be issued only after common stock had been issued. The term "preferred" applies to two conditions. First, preferred stockholders gain preferential treatment in the matter of dividends) That is, they receive a fixed fete of dividends prior to the payment payment of of of dividends dividends dividends on on on common common common shares. shares. shares. Second, Second, Second, if if if the the the company company company goes goes goes out out out of of business or liquidates, preferred stockholders are closer to the front of the line than common stockholders when distributing the company's assets. Dividends Dividends to to to preferred preferred preferred stock stock stock may may may be be be cumulative cumulative cumulative or or or noncumulative. noncumulative. noncumulative. Cumulative Cumulative preferred stock maintained its claim to dividends even if the company had a bad year in 1994, they might decide not to pay dividends. But if they had a good year in 1995, and and declared declared declared stock stock stock dividends dividends dividends do do do not not not accumulate, accumulate, accumulate, If If If dividends dividends dividends are are are not not not declared, declared, noncumulative owners lose their claim to the profit of that period. All in all, common stock usually has more control through voting privileges, greater chance for high returns, and more risk, while preferred stock usually has less control, fixed returns, less risks, and less chance for big gains. 13. The second paragaph describes ______. A. the returns to common stockholders B. the majority and minority stockholders C. the voting rights of common stockholders D. the formation of common stock 14. Common stock traded on stock exchanges represents ______. A. the voting rights the stockholders have B. the stock shared by common people C. the profits the shareholders receive D. the ownership of a public corporation 15. 15. One One One of of of the the the differences differences differences between between between common common common stock stock stock and and and preferred preferred preferred stock stock stock lies lies lies in in in that that ______. A. the former is safer in getting dividends B. common stockholders get more stable profits C. the latter gets more fixed returns D. preferred stockholders have more rights in voting 16. The main purpose of, the third paragraph is to tell us ______. A. the rate of returns to the stockholders B. the risk of common stockholders C. the distribution of profits to the stockholders D. the benefits of common stock 17. For those who want to get high returns, it is better for them to buy ______. A. preferred stock B. common stock C. noncumulative stock D. cumulative stock 18. With cumulative preferred stock, stockholders can ______. A. claim to the former profits when the company has a good year B. have more control over the company C. claim to the former profits when the company had a bad year D. receive high returns operates, and by the federal and local governments Public image is controllable (19) image (20) a a vital public image (21) to such With some things it is (22) to satisfy all the diverse publics: for example, a new holders, but (23) will undoubtedly find resistance from employees who see (24) low quality (25) low A firm's public image, (26) it is good, should be treasured and protected. It is a with its publics. If a firm has (27) a quality image, this is not easily countered or imitated by competitors. (28) an image may enable a firm to charge higher prices, to woo the best distributors and dealers, to attract the best employees, to expect (29) favourable creditor relationships and lowest borrowing costs. It should also allow the firm's stock to command a higher price-earning ratio than (30) firms in the same industry without such a good reputation and public image. (31) of of factors factors factors affect affect the the public public public image image image of of of a a a corporation. corporation. (32) include physical physical facilities, facilities, facilities, contacts contacts contacts of of of outsiders outsiders outsiders with with with company company company employees, employees, employees, product product product quality quality and dependability (可靠性), prices (33) competitors, customer service, the kind of advertising advertising and and and the the the media media media and and and programs programs programs used, used, used, and and and the the the use use use of of of public public public relations relations relations and and publicity. 19. A. at considerable extent B. to considerable extent C. to considerate extent D. at considerate extent 20. 20. A. A. A. establishes establishes B. B. plays plays C. C. makes makes D. obtains 21. A. but B. however C. and D. as 22. 22. A. A. A. possible possible B. B. easy easy C. C. not not not impossible impossible D. impossible 23. A. they B. some C. it D. we 24. 24. A. A. A. plant plant B. B. jobs jobs C. C. machines machines D. themselves 25. A. while B. when C. as D. and 26. 26. A. A. A. although although B. B. if if C. C. even even even if if D. however 27. 27. A. A. A. been been B. B. developed developed C. C. found found D. learned 28. A. With B. Such C. Like D. / 29. A. a more B. more C. most D. the most 30. A. the other B. other C. others D. another 31. A. A great deal B. Many C. A number D. An amount 32. 32. A. A. A. They They B. B. It It C. C. Some Some D. Most 33. A. related to B. connected with C. relative to D. related with PART FIVEQuestions 34—45 ·Read the article about choosing an agent. ·In In most most most of of of the the the lines lines lines 3434～45 45 there there there is is is one one one extra extra extra word. word. word. It It It is is is either either either grammatically grammatically incorrect incorrect or or or does does does not not not fit fit fit in in in with with with the the the sense sense sense of of of the the the text. text. text. Some Some Some lines, lines, lines, however, however, however, are are correct. ·If a line is correct, write CORRECT on your Answer Sheet. ·If there is an extra word in the line, write the extra word in CAPITAL LETTERS on your Answer Sheet. Government's Role in TradeThe government could either encourage or discourage certain industries, both domestic and foreign. In general, most government actions are to taken to 34. protect domestic industries and to restrict the activities and of foreign 35. industries in the host country. Government competition participation in 36. business activities varies widely. Many governments profitable own or 37. control key domestic industries such as on energy, communication, and 38. transportation. As a percentage of gross national product, government 39. expenditures in 1989 range from 25% to 60% in most non-socialist countries. 40. A nation with a large government spending population in its gross national 41. product has a strong government role in economic consumer activities. 42. According to the theory of comparative advantage, free trade among all 43. nations increases of the total production and availability of goods in the world 44. market. Free maintain trade and international competition should promote 45. efficiency in production and allocation of resources, improve the quality of goods, expand the worldwide market, and raise the living standards of all nations concercned. WRITING 45 minutesWRITINGPART ONEQuestion 46·ou Y ou are are are the the the Chief Chief Chief Accountant Accountant Accountant for for for an an an Import-Export Import-Export Import-Export Agency. Agency. Agency. Y ou Y ou have have have seen seen seen an an advertisement for a short training course about a new financial management program. ·Write a memo of words to your boss to include: ·a request to go on the course ·some details about the course(e, g. date, cost) ·why you think the course wilt be useful. ·Write 40—50 words on a separate sheet. PART TWOQuestion 47·Miss Peters has placed an order with Mr Frederic. This is the first order his company has ever got from her company. Mr Frederic decides to keep this new customer and is thinking of increasing his company's sales to her. ·Suppose you are a secretary of Mr Frederic, he asks you to write this letter. ·Write 120—140 words on a separate sheet. LISTENING 40 minutes (including 10 minutes' transfer time)LISTENINGPART ONEQuestions 1—12·You will hear three conversations. ·Write down one or two words or a number in the numbered spaces on the notes or forms. ·After you have listened once, replay the recording. Conversation One (Questions 1—4)·Look at the from below. ·You will hear an interview. The Interviewees InformationName: Norcross Major: (1) Graduation date: (2) Experience: work for (3) Airlines at the moment in ticket sales. Present salary: (4) a month at present Account/number: (5) account, customer rather than than (6) account, (7) , letter sent to customer and charge made. Customer reports unauthorised withdrawals of (8) from account Item: buying (9) sets Purpose: 10 for meeting room, (10) Total money: (11) pounds Deadline for purchasing: before (12) 17. ______ Section Two(Questions 18—22)·You will hear another five short recordings. ·For each recording, decide what the main idea is. ·Write one letter (A—H) next to the number of the recording. ·Do not use any letter more than once. ·After you have listened once, replay each recording. A offering a job B replying to a letter C writing a memo D making a telephone call E taking some minutes F producing a report G setting up a database H checking some figures 18. ______ 19. ______ 20. ______ 21. ______ 22. ______ PART THREEQuestions 23—30·ou Y ou will will will hear hear hear a a a talk talk talk presented presented presented by by by a a a reporter. reporter. reporter. This This This talk talk talk is is is about about about various various various kinds kinds kinds of of problems occurring during the east-west cooperation upon vehicles and machinery on the third market. ·For each question 23—30 mark one letter for the correct answer.. ·After you have listened once, replay the recording. 23. Individual-to-group communication includes ______. A. a news release B. lobbying C. a press conference 24. Publicity is distinguished from advertising in that ______. A. it can be readily accepted by the audience. B. it can be "forced" on the audience. C. it can be used to accomplish any communication objective. 25. The company lobbies are ______. A. powerful people B. professionals C. media representatives 26. Publicity is used to attract ______. A. media representatives B. the attention of the public to the products of a company C. powerful people 27. There are ______channels for gaining publicity. A. two B. three C. four 28. The word "great" in the sentence "... our product is great..." in the last paragraph means ______. A. "very large" B. "very big" C. "very good" 29. A press conference will draw media representatives if ______. A. they feel the subject or speaker has news value B. you give money to him C. organizations invite them 30. The credibility level of publicity typically is ______. A. as high as advertising B. a little lower than advertising C. much higher than advertising. SPEAKING 14 minutesSPAKINGPART ONEThe interview—about 3 minutes In this part the interlocutor asks questions to each of the candidates in turn. You have to give information about yourself and express personal opinions. PART TWO'Mini presentation'—about 6 minutes In this part of the test you are asked to give a short talk on a business topic. You have to choose one of the topics from the three below and then talk for about one minute. You have one minute to prepare your ideas. A. WHA T IS IMPORTANT WHEN...? NEGOTIA TING ·COMPROMISE ·DISPUTE B. WHA T IS IMPORTANT WHEN...? EMPLOYING TECHNICAL WRITERS ·BEING ABLE TO WRITE WELL ·MEETING TIGHT DEADLINES C. WHA T IS IMPORTANT WHEN...? MANAGING A COMPANY ·COMMUNICA TION ·EXECLLENT MANAGER PART THREEDiscussion Discussion——about 5 minutes In this part of the test you are given a discussion topic. You have 30 seconds to look at at the the the prompt prompt prompt card, card, card, an an an example example example of of of which which which is is is below, below, below, and and and then then then about about about 3 3 3 minutes minutes minutes to to discuss discuss the the the topic topic topic with with with your your your partner. partner. partner. After After After that that that the the the examiner examiner examiner will will will ask ask ask you you you more more questions related to the topic. For two candidates Compromise on priceYou have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off. Discuss the situation together, and decide: ·which kind of activities would be suitable for a successful deal. ·how much are you to step clown For three candidates Compromise on PriceYou have had a negotiation with a foreign trade delegation which comes to nothing. You have been told to have this big deal come off. Discuss the situation together, and decide: ·Which kind of activities would be suitable for a successful deal. ·how much are you to step down. ·how to show your sincerity. KEYReadingPART ONE1．C “如果想寻求一个长期性的工作，这个职位是不适合你的。