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外贸英语函电unit-2

外贸英语函电unit-2

Unit 2 Establishing Business Relations & Inquiring Credit Reference1.重点信函：建立贸易关系的信函（范例可参见课本第25、30、31及34页），包括的内容有:A.The Source of InformationB.The Intention of the LetterC.The Business Scope of the CompanySelf-introductionD.The Financial Position and Integrity of the CompanyE.The Enclosure/RequestsF.The Close of the Letter2.重点句型（可自行选择一两句识记）：A.The Source of InformationWe have learned/heard from… that…We have obtained your name and address from…We owe your name and address to…, who have informed us that…Your name and address has been recommended to us by…, with whom we have done business for many years.Through the courtesy of…, we have come to know your name and address and are informed that…On the recommendation of…, we have learned with pleasure your name and address.B.The Intention of the LetterWe write to you now with a view to building up business relations with your firm.As this item falls within the scope of our business activities, we shall be pleased to enter into business relations with you.C.The Business Scope of the CompanyOur company deals with (deals in, trades in, handles, is in the line of, specializes in) the import and export of …我公司经营…的进出口业务。

外贸英文函电Unit2 Establishing business relations

外贸英文函电Unit2 Establishing business relations

Useful Expressions 讲解
1.How his name is know
1)obtained/heard/learned/indebted your(fax number/business scope/products/E-mail address)from… e.g we have obtained your information from China council for the Promotion of International Trade in Beijing.我们从北京的 中国国际贸易促进委员会那里获悉了贵公司的信息。 2) have one’s name and address from….. e.g we have your name and address from the Commercial Counselor’s Office of your embassy in Beijing and are now writing to you for the establishment of business relation 我们从 贵国驻京使馆商务参赞处获悉贵公司姓名及地址，现特致函与 贵公司建立业务关系
establishingbusinessrelationspartsbusinesslettersdatalineinsidenamecomplimentaryclosesignatureretrospectessentialpartsattentionlinesubjectlinereferencenotationcarboncopynotation抄送postscriptoptionalpartscourtesyconsiderationcompletenessclarityconcisenessconcretenesscorrectnesswritingprinciplesbusinesslettersindentedform缩格式blockedform齐头式modifiedblockedform改良齐头式layoutbusinessletter所谓缩格式信函有以下特征日期靠右具体收信人和事由居中结尾敬语和落款偏右齐头式特征除信头外全部左对齐段落间用空格改良齐头式兼具缩格与齐头的特征案号和日期靠右落款偏右其他全部左对齐envelopaddressingdoinginternationaltradevitalstepestablishbusinessrelationspromotegoodwillpotentialdealers

《世纪商务英语——外贸函电》参考书

《世纪商务英语——外贸函电》参考书

Unit 2 Establishing Business Relations第二章建立业务关系Part Three O ther Commonly Used Expressions and SentencesTypical Sentences1. We are one of the leading importers of ceramic ［si’remik］（陶器的）products in America. We’d like to establish business relationship with your corporation. (我们是美国陶瓷制品的主要进口商之一，愿与贵公司建立业务关系。

)2. We are a state-operated corporation, handling the export of animal by products and we are willing to enter into business relations with your firm. (我们是国营公司，经营土畜产品出口业务。

我们愿与贵公司建立业务关系。

)3. This is to introduce the Pacific Corporation as an exporter of light industrial products having business relations with more than 80 countries in the world. (兹介绍太平洋公司，它是轻工业产品的出口商，与世界80多个国家有业务关系。

)4. We are exporters of fresh water pearls having years’ experience in this particular line of business. (我们作为淡水珍珠的出口商，在这一业务方面有着多年的经验。

外贸英语函电Unit 2 Establishing Business Relations

外贸英语函电Unit 2 Establishing Business Relations
From the E-mail sent back by our Toronto Office, we know that you are one of the firms of good standing and reliability in Toronto and are particularly interested in the export of various papers to China.
Unit Two Establishing Business Relations
(建立贸易关系)
国外市场寻找新客户的主要渠道：
❖ Internet ❖ Exhibition and trade fairs ❖ Banks ❖ Advertisements ❖ Chamber of Commerce ❖ Trade directories 行业名录 ❖ Commercial Counselor’s Office 商务参赞处 ❖ Market investigations ❖ Enquires received from foreign merchants ❖ Self-introduction or introduction from his business connections ❖ a branch office or representative abroad
By this letter, we are approaching you with a view to entering into business relations with your company and hope to receive soon your catalog and other printed matters for reference.

外贸函电_Unit 2建立贸易关系

外贸函电_Unit 2建立贸易关系

Unit Two
Section 2:Specimen Letters
• We avail ourselves of this opportunity to approach you for the establishment of trade relations with you. • We are a state-operated corporation. Handling both the import and export of textiles. In order to acquaint you with our business lines, we enclose a copy of our Export List covering the main items suppliable at present. • Should any of the items be of interest to you, please let us know. We shall be glad to give you our lowest quotations upon receipt of your detailed requirements.
Unit Two
Section 2: Specimen Letters
4. according to customers’ samples, specifying designs,
specifications and packing requirements. 依据顾客的样品、专门的设计、具体规格和包装 要求 5. with customers’ own trademarks or brand names. 拥有自己的商标和品牌
Unit Two

外贸函电第二单元课后练习答案.ppt

外贸函电第二单元课后练习答案.ppt

Suggested Answers
to conclude ( close) the business ( transaction / deal) in the line of a (wide/ full) range of specific enquiry to handle / to deal in / to trade in to do business with / to deal with / to trade with
V. Put the following sentences into English:
7、We have handled this line for more than 20 years. (We have been in this line……) 8、We can supply shoes in a wide range of styles and sizes. 9、The trade between us is based on the principle of equality. 10、Most countries in the world have engaged in international trade. 11、We can offer you some oil if you need. 12. There are two forms of international transaction. One is to trade in goods, the other is in service.
V. Put the following sentences into English:
1、We owe your name and address to ABC Company. 2、As soon as we receive your specific enquiry, we will send you the catalogue and samples. 3、Their chief line is the export of electronic computers. 4、Our silk has long been a best seller at your end. 5、This product is being marketed in all European countries. 6. Your letter of May 10 has been transferred to us for attention from our Head Office in Beijing.

外贸英语函电unit-2

外贸英语函电unit-2Unit 2 Establishing Business Relations & Inquiring Credit Reference1.重点信函：建⽴贸易关系的信函（范例可参见课本第25、30、31及34页），包括的内容有:A.The Source of InformationB.The Intention of the LetterC.The Business Scope of the CompanySelf-introductionD.The Financial Position and Integrity of the CompanyE.The Enclosure/RequestsF.The Close of the Letter2.重点句型（可⾃⾏选择⼀两句识记）：A.The Source of InformationWe have learned/heard from… that…We have obtained your name and address from…We owe your name and address to…, who have informed us that…Your name and address has been recommended to us by…, with whom we have done business for many years.Through the courtesy of…, we have come to know your name and address and are informed that…On the recommendation of…, we have learned with pleasure your name and address.B.The Intention of the LetterWe write to you now with a view to building up business relations with your firm.As this item falls within the scope of our business activities, we shall be pleased to enter into business relations with you. C.The Business Scope of the CompanyOur company deals with (deals in, trades in, handles, is in the line of, specializes in) the import and export of …我公司经营…的进出⼝业务。

对外贸易函电教程-Unit2 Establishing


II) The content of the letter of establishing business relations: Such kind of letter usually begins by telling the addressee how the receiver’s name is known. Then a brief introduction of your company should be given. The writer should state simply, clearly and concisely what he can sell or what he expects to buy. At the end of the letter, writer should express his wish to do business with the receiver.
II. Establishing Business Relations I) Basic requirements for letters of establishing business relations: 1. Be ethical (moral); 2. Be positive; 3. Write from the “you viewpoint”.
Write from the “you viewpoint” Writers will profit from noticing how frequently the words, you, your, and yours are used in today’s advertisements. In business, writers can frequently adopt this “you viewpoint” by showing advantages to readers and their interests, instead of expressing matters in the writers’ interests. We can get the reader’s attention and hold it by focusing on matters that concern that reader. If we do not keep customer and client interests uppermost in mind, we will find bumps in the road to success.

外贸函电第二版-Unit 02 建立业务关系讲解

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(5)We are writing to introduce ourselves as large dealers in foodstuffs with good connections in the country. 现函告：我公司为食品大经销商，在国内 拥有大批客户。
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We are willing to enter into business relations with you.（我们愿意和贵方建立业务 关系。） （3）表 达写信目 的 We are now writing you for …（我们现写信愿 意……。） We are desirous of …（我方愿意……。） We express our desire to …（我方愿意……。）
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deal in
买卖，经营； 经售； 经销 That shop deals in men's clothing. 那家商店经营男士服装。 The shares of that company have not been dealt in for some time. 那家公司的股票有好些日子没有经营了。
Anticipate 预感； 预见； 预料； 先于…行动
5：要求寄送/主动寄送有关资料 (1) Please send us your catalogue and quotations. 请给我们寄你公司的商品目录和价目单. (2) We have airmailed samples of our new articles for your reference under separate cover. 我们另航空邮寄新品种的样品供你方参考。 (3) We would appreciate it if you could send us an up-to- date price list for your electric products. 你们若能寄来一份电子产品的最新价目表，我们 将非常感谢。

外贸函电实务Unit 2


§ Task 3: Importer Writes to Exporter
业务背景：加拿大AK贸易有限公司的采购部经理迈 克· 西维尔在上海国际服装纺织品贸易博览会结识 了上海佳佳贸易有限公司的销售部经理周凌，对 他们公司的棉质服装留下了深刻的印象，回国后 给周经理写信希望他们报棉质服装的温哥华到岸 价的最低价。请以迈克· 西维尔的名义给周经理写 一封建交函。 信函要点： （1）得知对方情况的途径，说明写信意图； （2）介绍自己公司情况； （3）表示愿与对方合作，并早日得到答复。
9. In order to extend our export business to your country, we wish to enter into direct business relations with you.
10. I hope we can do business together, and look forward to hearing form you soon.
4.enclose: v. 随附；封入
•
•
• • • •
We enclose a copy of our price list. 随函寄去我方价目表一份。 A copy of our price list is enclosed. 随函寄去我方价目表一份。 Enclosed is a copy of our price list. 随函寄去我方价目表一份。 Enclosed please find a copy of our price list. 随函寄去我方价目表一份，请查收。 Please find enclosed a copy of our price list. 随函寄去我方价目表一份，请查收。 We thank you for your letter of July 18 enclosing a sample cutting of woolen material. 谢谢你方七月十八日内附毛料剪样的来信。
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Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
deal in 从事，经营 =handle v. 经营 deal with… 跟…做生意 e.g. We have dealt in the export of washing machines for bout ten years. 我们从事洗衣机出口已经有很多年了。 We handle the import and export business of chemical products. 我们经营化工产品的进出口业务。 We wish to deal with you in this line. 我们希望在该行业与你们做生意。
Language points
• enclose
外贸函电
• They can be used in the following ways: • enclose sth. • Enclosed is/are sth. • Enclosed please find 随函附寄产品说明书。(description) 1.We are enclosing a product description. 2. Enclosed is our product description. 3. Enclosed please find a product description.
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
with a view to 着眼于，意…为目的，考虑到 e.g. We avail ourselves of this opportunity to write this letter with a view to entering into business relations with you. 我们利用这个机会给你们写信，目的就是 想跟你们建立贸易关系。
Business Correspondences 外贸英文函电
Unit 2 Establishing business relations
(建立贸易关系)
外贸函电
Introduction I,II,III Words and expressions Language points
Exercises
Introduction-II
Three points usually contained in letters aiming at establishing business relations:
the source of information (See the sample letter)
the intention of writing this letter a brief introduction of one’s own company, including: the business scope, credit standing or financial positions, products and services that can be provided, etc.
Unit Two Establishing Business Relations(建立贸易关系)
Introduction-I
Channels through which information can be obtained:
Chamber of Commerce both at home and abroad
外贸函电
贸易 进口 出口 进口商 出口商 海关 关税 配额,限额
commerce, trade import export importer exporter Customs Customs duty quota
Warming Up
外贸函电
• Suppose you are the salesperson of ABC company. You want to sell the following products to a children’s store. Now you are calling the store and the manager answers the phone. Then what would you say in order to sell the products.


Banks
Trade directories of various countries and regions Commercial Counselor’s Office Exhibition and trade fairs
Unit Two Establishing Business Relations(建立贸易关系)
in compliance with 按照 e.g. In compliance with your request, we are sending you our samples by air. 应你方要求，我们用航空邮件给你们寄去了 我们的样品。 comply (v. ) with 按照，与…相符，遵守，满 足
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
enquire into 调查 e.g. The buyer claimed that the goods were damaged in transit, but we must enquire into this matter ourselves. 买方声称货物在运输过程中被损坏了，但是 我们必须亲自调查这件事情。 enquire about 询问关于某事 e.g. They sent us a letter, enquiring about the market condition here. 他们给我们发来了一封信，询问这里的市场 状况。
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
enter into business relations 建立贸易关系 还可以用：set up open up establish business relations or build up business connections
外贸函电
• To give you a general idea of our products, we enclose herewith a copy of our brochure covering the main items available at present. • If you are interested in any of our products or have other products you would like to import, please contact us with your requirements. We look forward to providing you with high quality products, superior customer service.
Introduction-III
produce production 生产商 producer 产品 product 买方 buyer 卖方 seller 顾客 customer 客户 client 生产 v/n
外贸函电
用户 消费者 制造商 购买 销售 中间商 零售商 批发商 经销商
user consumer manufacturer buy/purchase sell/sale middleman retailer wholesaler dealer
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
catalogue n. 目录 quotation n. 报价，报价单 pricelist n. 价目表 6. cooperation n. 合作，协作 cooperate v. 合作，协作 e.g. Let’s cooperate with each other for our mutual benefits. 为了我们双方的利益，让我们合作吧。 I need your cooperation in this matter. 在这件事情上，我需要你的合作。
Teaching objectives
外贸函电
Upon completion of the chapter, you should: • know the ways that an exporter can use to seek new customers. • know how to write this kind of letter. • grasp the important words and phrases learned.
Unit Two Establishing Business Relations(建立贸易关系)
New Words & Expressions
intend v. 想要, 打算后常接动词不定式 e.g. They intend to place an order with you. 他们打算跟贵方订货。 We intend to extend our business activities. 我们打算扩大我们的业务范围。 enquire v. 询问 e.g. We would like to enquire whether you can supply the following items. 我们想询问一下，贵公司能否提供下列商 品。