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跨文化交际culture ppt课件

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跨文化沟通ppt课件.ppt

跨文化沟通ppt课件.ppt
e 男性
低 培育关系 不关心 控制、决断 果断行为或竞争
高 控制关系 自信、决断 和竞争行为
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Long/short-term Orientation
人们关注过去、现在或未来的程度
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Long-term Orientation
Long-term orientation scale Long-term Orientation
Low
High
Short-term planning
Long-term planning
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文化差异对跨文化沟通的影响
感知的差异 思维方式差异 世界观、人生观和价值观差异 社会规范差异
— 风俗习惯、道德规范、法律规范、宗教规范 物质文化差异 语言差异和非言语差异
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沟通方式上的差异
东方重礼仪、 多委婉
10
Uncertainty Avoidance
Uncertainty avoidance scale
不确定性回避
低
高
非正式关系
正式关系
几乎不关心
非常重视
结构或控制
结构、礼节和程序
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Masculinity vs. Femininity
强调自信果断与独立自主的程度 强壮 vs. 娇柔 男性文化强调自信、果断，获得金钱、 物质与社会地位。 女性文化重视人际关系和关心他人， 强调情感、生活质量和相互依靠。
关注并培养由任务 而引起的关系
随事件演化而反应
关注现在
南欧（意、葡、希 腊）、拉美
轮回式时间
时间看作轮回的、 可重复的
长期打算完成任务
关注长期的任务和 关系
相信生命控制时间
关注过去

culture-跨文化交际学

culture-跨文化交际学

❖ Anthropologists most commonly use the term "culture" to refer to the universal human capacity to classify, codify（[‘kɔdifai] 把(法律)编成法典） and communicate their experiences symbolically.
❖ 2.1 From the perspective of sociology
❖ "The total, generally organized way of life, including values, norms, institutions, and artifacts, that is passed on from generation to generation by learning alone"
❖
-- Dictionary of Modern Sociology
❖ "Culture stems from the development and transmission of human belief in symbols”. "The language system is a series of symbols used to transmit cultural beliefs among members of a society“. "Messages about cultural expectations can be found in the media, government, religious institutions, educational systems, and the like.”

《跨文化交际》课件

《跨文化交际》课件

跨国企业的跨文化团队建设案例
总结词
跨国企业通过跨文化团队建设，实现文化融合与协同发展。
详细描述
某跨国企业为应对不同国家和地区的文化和市场差异，组建了由不同国籍员工组成的跨文化团队。通过培训、交 流活动等方式，促进员工之间的文化了解与合作，实现了企业业务的快速发展。
国际旅游中的跨文化冲突解决案例
总结词
教师需要关注学生的文化背景和个性特点，采用多样化 的教学方法和手段，促进学生的学习和发展。
教育机构需要提供跨文化交际的培训和教育，帮助学生 和教师了解不同文化的特点和差异。
教育中的跨文化交际有助于培养具有国际视野和跨文化 交际能力的人才，推动全球化和文化交流。
国际关系中的跨文化交际
01
国际关系中的跨文化交际是指在不同国家之间进行有效的沟通和合作 。
THቤተ መጻሕፍቲ ባይዱNKS
感谢观看
02
CATALOGUE
文化差异的表现
语言差异
语言差异是跨文化交际中最为直观的表现。不同文化背景的 人们使用不同的语言，这可能导致沟通障碍。例如，某些词 汇在一种文化中可能有特定的含义，而在另一种文化中可能 没有。
语言使用的习惯和规则也因文化而异，如敬语的使用、礼貌 的表达方式等。了解和尊重这些差异是进行有效跨文化交际 的关键。
详细描述
某高校开展国际交流项目，邀请不同国家和地区的留学生和学者参与学术交流、文化体 验等活动。通过这些项目，学生和学者增进了对不同文化的了解，促进了国际合作与友
谊。
国际组织中的跨文化沟通案例
总结词
国际组织中的跨文化沟通，推动全球议题的 解决。
详细描述
某国际组织在处理全球性议题时，注重跨文 化沟通与合作。组织成员来自不同国家和地 区，拥有不同的文化背景和观念。通过有效 的跨文化沟通，成员们达成共识，推动了全 球性议题的解决。

《跨文化交际》课件

《跨文化交际》课件

2
基本规则
了解跨文化交际的基本规则，如注重非语言沟通、避免使用俚语和难懂的语言等方的文化背景和习惯，调整沟通策略，确保信息的准确传达。
解决跨文化交际中的问题
1 展示文化敏感性
在跨文化交际中，需要对不同文化背景的人 表示尊重和理解。
2 调整沟通策略
针对跨文化交际中遇到的问题，我们可以根 据对方的习惯和背景，调整沟通策略，解决 问题。
案例研究
跨文化交际成功案例
一位跨国公司的领导成功地进行了跨文化沟通，在 不同国家的员工中建立了良好的合作关系。
跨文化交际失败案例
因为文化差异，一个国际项目中的交流出现了误解 导致该项目未能按时完成。
总结与讨论
反思课程内容
通过本课程的学习，您是否更好地了解了跨文化交际的重要性和技巧？
提出问题和建议
《跨文化交际》PPT课件
本课程旨在帮助您更好地了解跨文化交际的重要性和技巧，并掌握如何有效 地与不同文化背景的人交流。
什么是跨文化交际？
定义
跨文化交际是指在跨越不同文化背景的情况下进行的交流和互动。
重要性
随着全球化进程的加快，跨文化交际的重要性越来越受到重视。
挑战
不同文化之间的交流可能会面临很多挑战和障碍，需要我们采取有效的沟通策略。
在跨文化交际的实践中，您是否遇到了问题？为了更好地提高跨文化交际的能力，您有什么 建议？
文化差异
不同的文化特征
每个文化都有自己独特的特征，例如语言、信仰、 价值观和习俗。
文化差异的影响
文化差异可能会影响人们的观念、行为和与他人的 交流方式。
文化融合
跨文化交际也是文化融合的过程，可以促进不同文 化之间的理解和尊重。
跨文化沟通技巧

《跨文化交际》课件

《跨文化交际》课件

尊重他人
尊重和接受不同文化的观点 和做法。
发展人际关系
建立良好的人际关系有助于 跨文化交际的顺利进行。
结论和总结
跨文化交际是一个复杂而有趣的领域，它可以丰富我们的视野，增进人与人之间的理解和合作。在全球化的时 代，跨文化交际的重要性不可忽视。
自由民主
西方社会价值观的核心之一，强调个人自由和人权。
摇滚音乐
西方音乐文化的代表，让人们释放情感和表达自我。
跨文化交际的概念
跨文化交际是指不同文化背景的人之间进行有效沟通和交流的过程。
跨文化交际的重要性
1 提高理解力
通过跨文化交际，我们能够更好地理解和尊重他人的文化。
2 促进合作
跨文化交际有助于不同文化背景的人们共同合作解决问题。
《跨文化交际》PPT课件
跨文化交际是研究不同文化间的交流，了解和尊重不同文化背景的重要性。
中国文化
长城
茶道
中国古代的伟大建筑物，象征着 中国的辉煌历史和文化的丰富性。
中国独特的文化艺术，展示了对 礼仪和和谐的追求。
书法
中国的艺术形式，以笔刷和墨水 书写汉字，传承了上千年的历史。
西方文化
圣诞节
西方重要的节日，在这一天人们庆祝和分享快乐。
3 推动创新
不同文化间的交流和碰撞能够激发创新思维，产生新的想法和解决方案。
跨文化交际中的挑战
1
语言障碍
不同语言之间的差异可能导致交流困难。
2
文化差异
不同文化的价值观和习俗可能造成误解和冲突。
3
沟通风格
跨文化交际中的沟通方式和风格可能不同，需要灵活适应。
跨文化助于更好 地交流和理解。

Cross-cultural Communication 跨文化交际 PPT课件 (2)

Cross-cultural Communication 跨文化交际 PPT课件 (2)

5.Case studies
Mutual Monitoring Process
Xiu went to a BC buffet reception in the BC headquarters in Beijing. It just so happened that Xiu arrived a little too early. The waiting lounge was almost empty except a charming lady sitting at a corner seat. After a long interval of unbearable silence Xiu decided to break the silence by approaching the lady.
Yes, but not good
1.An orator delivers a speech to a large gathering. 3. You send an e-mail message to an American friend. 4.Jane lies in bed reading a novel.
Model Two: unilateral-cultural model
(one knows another’s language and cultural environment but the other one doesn’t)
Lu Bing ,a Chinese tour guide is talking in English with George Luke, a British tourist who does not know Chinese at all.
Activity 3: Meanings in communication

跨文化交际课件 L 1 Culture

In Chinese culture, it is not polite to accept on the first offer. Chinese customs show that the Chinese was modest, polite and well-behaved and had intention of accepting the beer at the 2nd or 3rd offer. In American culture, people don’t push alcoholic beverages on anyone, for a person may not drink for religious reasons.
Part Two
Culture
Warm-up Case
Having travelled to the city, a marmoset returned home. The marmoset introduced that he saw buildings which were made of concrete and glass touching the sky and buildings were full of people walking on two legs and carrying briefcases.
❖ In China
❖ Xiao Li: You must be very tired. You’re old..
❖ Catherine: Oh, I’m NOT old, and I’m NOT tired.
❖ In the st A: How are you doing now?
Would you like to rest? B. No, not a bit.

跨文化交际第二章文化与跨文化交际ppt课件

.
Culture
❖ Some people in many parts of the world put dogs in their ovens, but people in the United States put them on their couches and beds. Why?
❖ Some people in Iran pray five times each day while sitting on the floor, but some people in Las Vegas sit up all night in front of video poker machines. Why?
Confucius
.
Warm-up Case
❖ Fish Is Fish
.
Learning Objectives
❖ Define the term of culture ❖ Describe the characteristics of culture ❖ Understand the nature of culture ❖ Be aware of cultural differences
Learning Culture through
Proverbs
❖ "One does not make the wind blow but is blown by it."
❖ "Order is half of life."
❖ "The mouth maintains silence in order to hear the heart talk."
The formal teaching of a culture is far more structured and is often left to the various institutions of the culture, such as schools and churches.

Chapter-3-Cultural-values跨文化交际文化价值观模式PPT课件

2. Your perceptual patterns are learned. “perception is culturally determined. We learn to see the world in a certain way based on our cultural background.”
.
4
1.1. Perception & cultures
Two ways that culture influences the perception process:
1. Perception is selective. What is allowed in is, in part, determin现方式做保护处理对用户上传分享的文档内容本身不做任何修改或编辑并不能对任何下载内容负责
Chapter Three
Cultural Values/Patterns/Orientations
.
1
Contents
1. Perception, Belief and Values 2. Cultural Patterns
.
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2. Cultural Patterns
2.1 Definitions
2.2 Kluckhohn, Kluckhohn and
Strodtbeck Value Orientation
2.3 Hofstede’s Values Dimension
2.4 Hall’s Context Orientation
2)Values are shared ideas about what is true, right, and beautiful which underline cultural patterns and guide society in response to the physical and social environment.” (Nanda &Warms)

跨文化交际culture ppt课件


Summary
• Culture involves at least three components:
1. the material and spiritual products people produce
2. what they do 3. what they think
Metaphors for Culture
• Culture in the middle layer: – The things one is supposed to do in certain situations or at certain moments of the day, the week or the year.
• Culture in the inner nucleus layer: – At the centre of the onion lie the values, the reasons why we do. These values are the core of the culture, but more difficult to observe and to know, even in one’s own culture.
Characteristics of Culture
• Culture is shared.
– All communications take place by means of symbols.
Cloud of fortune Pound
Danger
Right
Wrong Religion
• Why can the picture on the money prove the man is the Sultan of Brunei?
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culture.
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ppt课tions
• 1. How did Chinese and American perceive Parents’ beating their own child differently?
– To show respect to the other or give the face to the other
Unit 1: Culture
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Teaching Objectives
• 1.To understand the definitions of culture. • 2. To know about the metaphors of culture. • 3. To learn about the characteristics of
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• 3. How did Sunwukong in A Journey to the West represent the traditional Chinese values and ethics?
– Warmhearted, compassionate, perseverant – Bad-tempered, violent
Greek culture Egyptian culture Chinese culture Babylon
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From Intellectual Perspective
• According to the Concise Oxford Dictionary, culture is "the arts and other manifestations of human intellectual achievement regarded collectively". It refers to intellectual perspective, such as music, art, exhibition, dance, etc. When you talk about Picasso, Beethoven, etc., you are talking about culture.
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Summary
• Culture involves at least three components:
1. the material and spiritual products people produce
2. what they do 3. what they think
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music
exhibition dance
Picasso
Beethoven
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From Psychological Perspective
• Culture is an observable pattern of behavior which distinguishes the members of one category of people from another.
– Illegal as the child abuse
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• 2. What is a good friend in Chinese and American culture?
– Be loyal to each other and never betray even to lie
– Be honest and constructive and helpful
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Metaphors for Culture
• By examining the metaphors for culture, we are going to figure out the prominent characteristics of culture.
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From Anthropologic Perspective
• Culture is "the civilizations and achievements of a particular time or people." This is an anthropologist's definition.
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From Intercultural Communication Perspective
• Culture is a learned set of shared interpretations about beliefs, values, and norms, which affect the behavior of a relatively large group of people.
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Three Ingredients
1. artifacts
2. behavior
3. concepts (beliefs, values, world views…)
e.g. Whereas the money is considered an artifact, the actual spending and saving of the money is behavior. Then the value placed on it is a concept.
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Definition of Culture
• Culture is ubiquitous, multi-dimensional and all-pervasive, as we have it almost anywhere and anytime.
• So what is culture? It is estimated that there are more than 164 definitions of culture. We are trying to examine the three ingredients of culture to reach an consensus (pg. 5-6).