商务英语入门(修订版) Chapter 1

Lesson 1: Essential Job Vocabulary第1课：基本工作词汇Welcome to Lesson 1 of the Business English Course - Essential Job Vocabulary.欢迎学习第1课-基本工作词汇Where do you w ork?你在哪里工作Let's begin by answering the question, "Where do you work?" This seems like a simple question, but there are many ways to answer it:•I work at...•I work in...•I work for...•I work with...You're going to learn when to use each preposition.您将学习何时使用每个介词。

I work at/for... (name of company)我在XX（公司名称）工作/我为XX工作（公司名称）For example, "I work at Espresso English" or "I work for Nike." You can also use "for" if you work directly for a famous person: "I work for Tom Cruise. I'm his public relations manager.”例如，“我在Espresso English工作”或“我为耐克工作”。

如果您直接为一个名人工作，也可以使用“ for”：“我为Tom Cruise工作。

我是他的公共关系经理。

”I work in...我在XX(一个地方)工作...a place:一个地方：•I work in an o ffice. 我在办公室工作。

Chapter1Learning Aims学完本章，学生应能：1．对当今社会的商务信函的几种形式有所了解；2．了解商务信函基本的布局、格式、组成，以及写作原则；3．学会写信封；4．了解其他常见通信方式，如Skype和MSN。

Background Information在当今世界，商务通信的基本原则是尽可能以最简洁的方式交换信息，以便做好生意。

书面、口头、可视化和多媒体通信的所有目标，是传递明确和深思熟虑的信息。

了解如何在这种目标下撰写商业信函，是最重要的事情之一。

技术的发展，使得商业沟通因为传真、电子邮件和其他通信方法（如Skype和MSN），变得更容易，也迫使业务人员以更快、更清晰的方式进行沟通。

虽然今天电子邮件使用最为频繁，它们使商业书信变得更随意，但仍有需要我们撰写正式商业信函的场合。

这两者其实有许多共同的写作原则。

一旦学会了如何写正式的文书，你可以很容易地了解随意的文书。

譬如，其中一些共同原则是：（1）适当的称呼依旧是两种文书礼仪的不可或缺的一部分。

（2）了解如何撰写包括介绍、支持和结束段落的主体，可有助于有效地说明商业观点。

（3）使用沟通策略——从有说服力的短语到适当的措辞——帮助说服或安抚对方。

Letter 1Letter 3Letter 4ExercisesI. Make an envelope using the following information.II. Change the following information into English address format.1. Lin FangPresident of Beijing Metal234 East Lane, Beijing 100021China2. Room 301, Buliding 5, No.120, Huazhong Road, Shenzhen, Guangdong Prov., China3. No.8 Shihua RD, Suzhou Economic & Technical Development Zone, Jiangsu Province, China4. Room 204, Building No.102, East Taishan Residential Quarter, Baoyin County, Yangzhou City, Jiangsu ProvinceIII. Arrange the following information in proper form as they should be set out in the letter.IV. Write an e-mail with header.HeaderMessageV. Correct the mistakes in the following letter。

商务英语Chapter1 Setting Up a Business ⑴Sole proprietorship个人独资企业，个体户本章重要词组：Sole proprietorship个体户sales revenue销售收入double taxation双重征税Limited liability company 有限责任公司dividend股息，分红Chapter2 Marketing: an Overview⑴The functions of marketing①Marketing research ②Acquiring ③Selling ④Transportation ⑤Storage ⑥Finance and Credit ⑦Risk Taking ⑧Standardization and Grading⑵4〞p〞:①Product ②price ③promotion ④place本章重要词组：market segmentation市场细分legal tender 法定货币Chapter3 Products and Pricing完形填空⑴Product life cycle:①introduction 特点：profits tend to be small and even losses may occur②growth 特点：sales increase quickly and profits begin to pour in○3maturity 特点：the total sales volume begins to fall,and the profits start to shrink .④decline 特点：the demand for the product continues to fall and so does the sales volume.⑵skimming strategy:When a product is at the introduction stage of its life cycle and there is little competition,it can be priced high to make maximum profit and skim the “cream〞of the market.本章重要词组：Product life cycle产品生命周期〔中英互译〕profit-oriented objectives利润导向型目的sales-oriented objective销售额导向型目的skimming strategy撇脂战略Return on capital 投资回报率break—even analysis 盈亏平衡点分析Chapter4 Channels of distributionWholesaler批发商：wholesaler are middlemen who buy in large quantities from the producers and redistribute the goods to the middlemen at the next level retailers.Water 海上运输最廉价air 空运最贵本章重要词组：Channels of distribution分销渠道Chapter5 Promotion完形填空⑴The combination of the promotional tools is called the promotion mix.Tools that are commonly used for promotion are advertising广告, sales promotion促销,personal selling当面行销, public relations公共关系, publicity媒体推介, etc. At the core of the mix, of course, is a good product. Without such a product, the tools will be uesless or produce undesirable results.(2) Advertising media are newspaper,television,radio,direct mail,the internet,outdoor billboards,yellow pagesTelevision电视广告最贵本章的重要词组：promotion mix促销组合coupon打折券trade stamp行业实惠券trade show 行业展览会personal selling当面行销Chapter6 Money and Banking影响货币供应的三个工具：reserve requirements,changes in the discount rates,and open—market operations.本章重要词组：paper note 纸币legal tender法定货币time deposit定期存款demand deposit活期存款banker’s acceptance银行承兑credit card信誉卡debit card借记卡pension fund养老基金reserve requirements贮存金要求discount rate贴现率open-market operation公开市场运作Chapter7 Financing1、Trade credit分为三类：open account开立账户promissory note本票draft汇票2、promissory note(定义) which is an unconditional written promise by the buyer to make repayment to the seller on a particular date.本章重要词组：trade credit行业信誉account receivable应收账款account payable应付账款open account开立账户promissory note本票draft汇票compensating balance补偿余额retained earnings留用利润depreciation折旧equity financing股权融资debt financing债务融资preferred stock优先股融资方式分两种：long—term financing short—term financingChapter8 Accounting⑴Balance sheet(定义) is one type of financial statement,which reports the financial health of a firm on a specific date.A banlance sheet is made up of three types of account,i.e. assets 资产,liabilities负债and owner s’ equity全部者权益.Assets are what a business owns.assets = liabilities + owner’s equity (资产=负债+全部者权益)⑵Gross profit margin = Gross profit / Net salesNet profit margin = Net income / Net sales本章重要词组：balance sheet 资产负债表current assets流淌资产fixed assets 固定资产current liabilities流淌负债long-term liabilities长期负债current ratio流淌比率quick ratio速动比率income statement损益表gross profit margin毛利润率net profit margin 净利润率return on owners’ investment投资回报率Chapter9 The Securities Market本章重要词组：securities market证券市场stock speculator股票投机者Chapter12 International Business⑴Foreign exchange定义：Doing international business often involves use of currencies different from your own.本章重要词组：absolute advantage肯定优势comparative advantage相对优势licensing arrangement特许协议multinatioal corporation跨国公司foreign exchange外汇import surtax进口附加税tariffs关税quota配额import license进口答应证Chapter13 Managing Business Enterprises1、Planning:Planning involves setting goals and working out strategies to achieve the goals。

商务英语/ 对公众说话/ 01应征面谈Introducing Yourself at an Interview找工作时的面试，正是应征单位决定是否要延揽应征者的依据。

在面试中，除需注意衣装合宜之外，得体出众的谈吐实为关键所在。

怎么样的谈话内容和态度，才能使你脱颖而出呢？英文正文Good morning. It's a pleasure for me to be here in front of you to present myself. My name is Jennifer Wong, and I am a candidate for the position of Overseas Sales Representative.My background and work experience are tailor-made for this position. I studied marketing as an undergrad here in Taiwan, and in 1985, I received my MBA from the University of Texas School of Business. For five years now, I have utilized my skills and knowledge as the Assistant Director of Exports for Magic Kitchen Supplies.Action Appliances is a forward-looking company. I am aware that you are expanding into new markets, particularly in the U.S. Thus you are going to need aggressive, take-charge sales representatives. At Magic Kitchen, during my five years there, we expanded our U.S. market share by 25%. This is just one example of my ability to go out there and sell products.A position with your company would be both a learning experience and a great opportunity. I look forward tobecoming part of the Action team. Thank you.中文翻译↑早安。

商务英语阅读（课后练习答案）Chapter One: EconomicsLesson OneI• Check your comprehension: Decide if the sentences are T or F. Write T or F before each sentence. Compare your answer with your pair.l.T 2.T 3. F 4. F 5. FII• Familiar yourself with the following key terms:A.Choose the statement that defines one of the business terms given below.L distribute 2. purchase 3・ loan4.resource5.interest6. supplierB.Identify the English expressions of the following Chinese terms.1.unemployment rate2.financial affairs3.auto loanitary pursuits5.civilian pursuits6.raise money7.medical careS.economic concernsIII.Vocabulary practice: Filling in the blanks with the proper words or expressions you have learned from the text given below to finish the following sentences.1.distributed2. varying3. economic4. purchasing5.resources 6・ exchange 7.campaign & issueIV・ Translation.1.人类有多种需耍和需求。

Unit 1 Business IntroductionBackground caseWarm-up questions1.What accounts for Donald Trump’s business success?2.What can business bring about?3.Please illustrate “attitude is sometimes everything” with Donald Trump’s case.Background InformationDonald J. Trump is a graduate of the Wharton School of Finance and started his business career in an office he shared with his father. In August of 2006, Mr. Trump was voted by BusinessWeek magazine as “the world’s most competitive businessperson.”In New York City, the Trump signature is synonymous with the most prestigious of addresses, among them the world-renowned Fifth Avenue skyscraper, Trump Tower, the Trump International Hotel & Tower, voted the best U.S. Hotel by Conde Nast Traveler, Trump World Tower at the United Nations Plaza, 40 Wall Street, and Trump Park Avenue.In a departure from his real estate acquisitions, Mr. Trump and the NBC Television Network are partners in the ownership and broadcast rights for the three largest beauty competitions in the world: the Miss Universe, Miss USA and Miss Teen USA Pageants. He is also the star and executive producer of the hit television series, “The Apprentice,” which has received national and worldwide attention. In the summer of 2004, his radio program on Clear Channel made its debut and broke all syndication records.Mr. Trump has authored seven books, all of which became bestsellers. Trump Magazine was launched in 2004, Trump University Online in 2005, and the Donald J. Trump licensing program. In 2006, , an online travel agency, made its debut, as did Trump Productions in Los Angeles.Eleven Questions With Donald Trump1.Question: If you, Bill Gates, Steve Jobs, Herb Kelleher and Larry Ellison got maroonedon a desert island, who would end up running the place and who would end up as dinner?Answer: We would find a way to order in and have a productive meeting at the same time.2.Question: How long would Larry and Sergei, the co-founders of Google, last on yourshow?Answer: That would depend on whether they were good team players and if they had an original idea or two.3.Question: Would you fire your son or daughter?Answer: Yes, if they deserved it, but fortunately they are well prepared for their positions, so I doubt they would ever merit being fired.4.Question: What do you do to chill out?Answer: Playing golf provides me with my version of chilling out, plus I develop golfc ourses, so it’s a productive way to spend my chill time.5.Question: At the end of our life, what do you want to be remembered for?Answer: As a builder who has enhanced the cities and communities where I have built and/or developed.6.Question: What’s the difference between the Donald Trump on “The Apprentice” and theDonald Trump in every day business meetings?Answer: Business meetings are more about negotiation skills whereas “The Apprentice”falls into the job interview or audition category. I have business meetings with people who are looking to do business, not people who are looking for a job. My attitude on “The Apprentice” is as an employer looking at possible future employees. I don’t look to mold any of my business associates.7.Question: If you could apprentice with anyone in history, who would it be?Answer: My father was a great mentor. He’d be hard to replace.8.Question: Not many people make billions, lose billions, and then make billions all overagain. How did you pull this off?Answer: To me it was a blip, not a catastrophe. I knew I was destined to succeed, and I kept focused on that belief. I’m very tenacious...and I don’t give up.9.Question: If you graduated from Wharton in 2006 instead of in the 1960s, what industrywould you go into?Answer: Real estate. I love it and it still exists as a career and as a viable passion.10.Question: What do you think of two guys in a garage showing amateur videos selling outfor $1.7 billion?Answer: I’d say they had a great idea—my hat’s off to them.11.Question: TV is TV, real life is real life: What’s the most important real-life advice youcan give to an entrepreneur?Answer: You have to love what you do. Without passion, great success is hard to come by. An entrepreneur will have tough times if he or she isn’t passionate about what they’re doing. People who love what they’re doing don’t give up. It’s never even a consideration. It’s a pretty simple formula.New words: 1. subsequent, 2. boom, 3. anonymous, 4. domination, 5. preoccupation, 6. ethos, 7. pervade, 8. cede, 9. obsessive, 10. frugality1.subsequent= adj. following in time or order; succeeding●Subsequent events proved me wrong. 后来发生的事证明我错了。