精品文字
成功不是偶然而是必然 阅读使人快乐，成长需要时间
Unit Ten 给予优惠
271.On orders for one hundred pieces or more we allow a special discount
of 1.5%
对100匹或100匹以上的订单，我们可以给1.5%特别折扣。
272.A discount of 5% may be allow if the quantity for each specification is
more than 1000 sets.
如果每一种规格的量超过1000套的话，我方可以给5%的折扣。
273.For quantities of more than 500 units, we can offer a discount of 15%
on our price list.
数量在500套以上的簅，我方可以按价目表给予5%的折扣。
274.We are glad to make a 5% discount for an order of 100 dozen or more.
对于100打以上的订单，我方乐意给予5%的折扣。
275.We should be pleased to allow you the requested discount of 5% if you
are willing to raise your order to 50000 pieces.
若贵方愿将订单增加至50000件的话，我方乐意给予所要求的5%折扣。
276.We will entitle you to a 10% discount during July on anything you buy.
您7月份来买任何东西时，价格均可按9折优惠。
277.You can receive a special 15% discount on orders placed before the
Unit 10 Marketing
10.1 Ways of promoting your product Vocabulary
There are many ways of attracting customers to your product and keeping your brand name
in the public eye. Fill the gaps with suitable words from the list below.
Packaging Personal selling Point of sale advertising Public relations Publicity
Sales literature
Showrooms Sponsorship Telephone sales
Trade fairs and exhibitions Word of mouth
1. Brochures, leaflets and catalogues can describe your product in more detail and give more
information than an advertisement. Potential customers can be sent direct mail.
Sales literature
2. Displays in retail outlets (supermarkets, chain stores, etc.) can attract the attention of potential
customers. ____________
3. Labels and presentation increase the impact of your product. _______________
4. You can contribute to the cost of a sporting or artistic event, where your brand name or logo is
Unit 12 section B
Banner Advertising （横幅广告）
A major advantage of using banners is the ability to
customize them to the target audience. One can decide which
market segments to focus on. Banners can even be customized
to one-to-one targeted advertisement. Also ,”force advertising”
marketing strategy is utilized, which means customers are
forced to see it. The disadvantages are high overall cost. If a
company demands a successful marketing campaign, it will
need to allocate a large percentage of the advertising budget to
acquire a high volume of CPM. In addition, one of the major
drawbacks of using banners is that limited information is
allowed. Hence, advertisers need to think of a creative but short
message to attract viewers.
使用横幅的主要有优点是能够制定他们的目标受众。一个可以决定哪个细分市场的集中地。甚至可以定制一到一有针对性的广告横幅。此外，“强制广告”的营销策略是利用，这意味着客户都被迫看到它。缺点是整体成本高。如果一家公司需要一个成功的营销活动，它需要分配广告预算的很大比例，以获得一个高容量的CPM(每千次展示)。此外，使用横幅的主要缺点之一是使用横幅有限的信息是被允许的。因此，广告商需要考虑的是一个创意且简短消息来吸引观众。
Letter-1
Dear Sirs,
We write to introduce ourselves as one of the largest exporters, from China, of a wide range of
Machinery and Equipments.
We enclose a copy of our latest catalogue covering the details of all the items available at present,
and hope some of these items will be of interest to you.
It will be a great pleasure to receive your inquiries for any of the items against which we will send
you our lowest quotations.
Should, by chance, your corporation not deal with the import of the goods mentioned above, we
would be most grateful if this letter could be forwarded to the correct import corporation.
We are looking forward to your favorable and prompt reply.
Letter-2
Dear Sirs, Thank you fro your order of June 1. We enclose a catalogue and price list.
Meanwhile, we have also sent a catalogue of our range of tinned vegetables under separate cover,
