第五章雅高酒店集团.pptx
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Accor, the European leader in hotels and tourism, and a global leader in corporate services, operates in nearly 100 countries with 150,000 employ ees worldwide.With over 300 hotels and resorts in the Asia Pacific region, Accor's properties are based in 18 countries around Asia, Australia, New Zealand and the Pacific Islands, and this continues to grow.Accor offers to its individual and corporate clients 40 years of expertis e in its two core businesses of hotels and services to corporate clients a nd public institutions.• Hotels:4,000 hotels and 500,000 rooms in 90 countries. Accor hot el brands include Sofitel, Pullman, M Gallery, Novotel, Mercure, Ibi s, All Seasons, and Formule 1, as well as the Suitehotel, Etap Hote l and Motel 6brands operating outside the Asia Pacific region.• Services to corporate clients and public institutions: 30 millio n people in 40 countries benefit from Accor Services products, including people care, incentive and loyalty programs.Sofitel Hotels and ResortsAccor's 5-star luxury brand offers 165 prestigious hotels and resorts in the world's most desired business, cultural and resort destinations and s uccessfully blends its French origins with the authenticity of local cultures. Distinctive flair is complemented by the highest levels of service, the mo st up-to-date technological facilities, the finest cuisine and indulgent spas. Sofitel is your rendezvous with the exceptional.Pullman HotelsPullman redefines five-star hospitality and is designed for the tech-sav vy business traveller. Flowing spaces, warm staff and leading edge techn ology offer the optimal balance of calm, connectivity and conviviality. Boa sting superior meeting facilities, effortless connectivity and sophisticated di ning, Pullman hotels are more than places to relax. They are places of tr anquility for living, meeting and interacting - in short, spaces with doors open to the world and to others.M Gallery HotelsM Gallery is a selection of truly exceptional hotels, offering guests a wholly unique experience. Each M Gallery hotel boasts a strong, individual personality, complete with signature 'Unique Pleasures', and is distinctive in terms of its notable history, superb location, exceptional design or stri king vision.Grand MercureGrand Mercure is a distinctive collection of unique properties renowned for their individuality and the quality of the guest experience. From ski c halets and historic country manor houses to spacious apartments in outst anding locations, the Grand Mercure collection encompasses hotels and a partments in prime city and country locations. Each stands apart due to t he space, quality and comfort offered - and each one is original, expressi ng the spirit of their region.Novotel Hotels and ResortsNovotel Hotels and Resorts are designed for natural living with tranqui l, open spaces where roaming travellers feel at home. Business and leisur e guests can recharge their batteries and enjoy the rhythm of the city to its fullest with comfortable rooms, a full range of facilities and warm, fri endly service. With 80 hotels and resorts, Novotel has established a stron g presence in Asia Pacific, offering convenient, modern hotels in prime bu siness centres and some of the world's favourite holiday destinations such as Cairns, Coffs Harbour, Rotorua, Queenstown, Bali and Phuket.Mercure HotelsEach country, region and city is different, just as each Mercure hotel i s different. With almost 50 hotels in city centres, business or historic dist ricts and tourist destinations around Asia Pacific, the colourful and conte mporary world of Mercure embraces the flavours of the local region. A ra nge of initiatives, including delectable new food and beverage options, en sures everything remains in harmony with both the local environment and guests' needs.All Seasons Hotels and ResortsAll Seasons hotels understand your needs - offering all the best hotel basics at an affordable price. Located in terrific holiday and regional locat ions, All Seasons hotels provide guests with the distinctive character of th e hotel combined with a friendly welcome. Offering fantastic value, enhan ced technology, welcoming public areas, and a strong family focus, the Al l Seasons network currently offers close to 30 hotels in the Asia Pacific r egion and continues to grow.Ibis HotelsRecognised for their quality, simplicity and value for money, Ibis hotel s make business and holiday travel a breeze. Rooms are pleasantly furnis hed with contemporary decor, all featuring en suite bathrooms and televis ions with cable services. There are currently almost 50 Ibis hotels in Asia Pacific with convenient locations in city, regional and suburban areas, an d the brand continues to expand. With 24-hour food and beverage offeri ngs and a 15-minute service guarantee, Ibis are hotels the way you like them.Formule 1 HotelsFormule 1 hotels set the benchmark for budget accommodation, sleepi ng up to three or four people in comfortable, contemporary surroundings. One of the fastest-growing hotel brands in Australia, Formule 1 offers c onsistency and value with more than 20 hotels located in key city and re gional areas. Its room design, cleanliness and locations conveniently close to airports, transport and food outlets, make it the best value choice.。
法国雅高国际酒店集团总部设在巴黎的雅高集团成立于1967年,是全球著名的饭店集团,其雏形是1947年成立于法国的第一家“老沃特尔”饭店;后以该品牌为基础,开展连锁经营;1974年,引进“宜必思”品牌;1975年,引进“墨奇勒”品牌,并在欧洲和非洲前法国殖民地经营;至70年代末,集团共有成员饭店210家,并开始进入餐馆业经营;1980年,通过与杰克槐斯·玻勒尔国际公司(JBI)的兼并,引进“索菲特”品牌;在巴黎股票交易所上市融资;1983年兼并JBI后,易名雅高集团;1985年,引进“佛缪勒第1”经济品牌;1990年,购买美国“汽车旅馆第6”品牌。
经过三十多年的不懈努力,法国雅高国际酒店集团建立了一个拥有4,000多间酒店的全球酒店网络。
法国雅高国际酒店集团在旅行社业务方面也独具一帜,并通过法国雅高国际酒店集团企业服务即经营特约餐券服务。
该公司的饮食,餐厅和赌场业务亦发展迅速。
法国雅高国际酒店集团的业务遍布140多个国家,聘用逾150,000员工,每年营业额超过70亿欧元。
法国雅高国际酒店集团通过收购酒店集团和从事酒店管理,令酒店业务不断迅速增长。
法国雅高国际酒店集团拥有独特的国际市场地位,素以为商界和消闲服务市场提供一系列大众化以致豪华的著名品牌酒店而负盛名。
其主要酒店品牌包括:索菲特Sofitel (豪华型):具世界一流水准的酒店,追求完美的索菲特集商务与休闲为一体,为游客们提供一流水准,环境舒适,服务优良,气氛高雅的私人休闲场所。
诺富特Novotel (高级):诺富特为具有国际一流水准的现代化商务酒店。
合乎时尚的现代酒店,坐落于各主要商业中心。
美居酒店Mercure (多层中级市场品牌):包括三种标准的酒店,旅馆。
其环境舒适,价格合理,主要针对商务游客,同时包括公寓式酒店,每家酒店均反映出每个城市的特色及风土人情。
宜必思酒店Ibis (经济型):以其简朴,服务质量高,经济实惠而享誉欧洲,其声誉在正迅速发展的亚洲太平洋地区有极强的品牌效应,并拥有来自国内外,乃至整个区域的游客。
简介雅高是欧洲第一大酒店集团,雅高酒店集团在全世界拥有4000家酒店和17万员工,遍布五大洲的90个国家,约500,000个房间。
【Accor is the European First Hotel group, Accor Hotels Group owns 4000 hotels and 170000 employees worldwide, 90 countries across five continents, about 500000 rooms.】雅高酒店集团旗下酒店品牌:Hotel F1, Etap'Hôtel, Suitehotel, Ibis (宜必思), Mercure(美居), Novotel(诺富特), Sofitel(索菲特), Motel6/Studio6, Red Roof Inns, Accor Thalassa, Pullman(铂尔曼), All Seasons该企业品牌在世界品牌实验室(World Brand Lab)编制的2006年度《世界品牌500强》排行榜中名列第二百五十九。
雅高集团总部设在巴黎,成立于1967年,是欧洲最大的酒店集团。
【Accor Group is headquartered in Paris, was founded in 1967, is Europe's largest hotel group】截至2004年底,法国雅高集团拥有15.8万个员工,饭店业务涉及140个国家,是欧洲饭店、餐饮行业的领导企业,也是世界大的饭店和服务集团之一。
雅高在世界范围内约有4000家饭店,从经济型到豪华饭店,雅高提供了全系列不同档次的饭店服务,满足了不同需求层次顾客的需要。
【As of the end of 2004, the French Accor Group has 158000 employees, the hotel business involving 140 countries, is the European hotel, catering industry leading enterprises, is also one of the big hotels and services group. Accor has about 4000 restaurants in the world, from economy to luxury hotels, Accor provides a full range of different grades of hotel service, to meet the needs of different levels of customer demand.】法国雅高酒店集团在全世界拥有4000家酒店和17万员工,遍布五大洲的90个国家,约500,000个房间。
美股酒店系列之:雅高集团编者按:其实本文题目取名为“美股酒店系列”是不合适的,因为雅高集团是这个系列文章中唯一一家在欧洲上市的企业,但是为了兼顾前后的一致性,就姑且将其取名如此,特在此解释。
一、公司简介雅高集团是欧洲第一大酒店集团,其业务分布在全球90多个国家和地区,拥有4400家酒店,530000间客房;雅高旗下拥有的品牌:Sofitel(索菲特)、Pullman(伯尔曼)、MGallery(美景阁)、Novotel(诺富特)、Suite Novotel、Mercure(美居)、Adagio、ibis (宜必思)、all seasons/ibis styles、Etap Hotel/Formule 1/ibis budget、HotelF1、Motel6;全球雇佣的员工数量为145000人;雅高集团2011财年实现了61亿美元的收入(相比于2010年的59.48亿美元增长了2.5%)。
二、品牌介绍从下图我们能够看到,雅高集团的国际性品牌覆盖了经济型酒店到高端豪华酒店,其中奢华酒店品牌是索菲特,高端酒店是伯尔曼和美景阁,中端酒店品牌有诺富特、美居、Adagio,经济型酒店主要是ibis系列和Adagio;区域性品牌有美爵和HotelF1。
查看原图查看原图下表的统计数据截止到2011年底,我们发现,雅高集团的业务主要分布在欧洲和北美等发达国家和地区,此外亚太地区的市场地位也逐渐重要起来。
查看原图查看原图下表整理介绍了雅高集团旗下个品牌的分布国家、酒店数量、客房数量以及客户构成情况的数据,雅高集团的两个区域性品牌分别位于中国(美爵)和法国(HotelF1)。
查看原图三、商业模式1、业务模式雅高集团采用的仍旧是大多数酒店集团所普遍使用的商业模式:自有、特许经营权、管理服务以及租赁;下图是雅高集团各类不同运营模式的整体介绍,其中自有酒店的比例为15%,提供管理服务的比例为24%,特许经营权的比例为26%,租赁的比例为32%(以上百分比数据基于客房数量统计)。