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第7单元会展洽谈Unit 7 Fairs and Exhibitions1. Self-appraisal exercise –10mC-E interpretation1)本公司的产品是享誉全球的名牌产品，绝对保证质量。
我们保证质量的做法，树立起了客户对我们产品品质的信心。
我们的老客户稳定，还接到许多新客户的定单，我们的质量至上的策略在市场上取胜。
☆译：O ur products have established fame in the world and more importantly, we guarantee the quality of our products whatsoever and our time-honored practice has helped our customers built up confidence in the quality of our stuff over. Our quality guarantee policy assures us of customer loyalty and an increase of new ones.2)海外人士在福建及其周边地区的投资近年来翻了一番。
出现这一高涨不止的投资的热有多种缘由。
除了中国是世界上经济增长最快的国家之一这个原因外，中国政府和地方政府很重视对外全面开放，不仅开放沿海城市，也开放内地，尽可能吸引外资。
另外，许多海外团体与个人投资者认为在中国直接投资比同中国公司做生意更有利可图。
★译：Overseas investment in Fujian and its surrounding areas doubled in recent years.There are many reasons for this rising investment fever. Apart from the fact that China is one of the fast growing economies in the world, the Chinese central government and local governments focus a lot of their attention on opening the whole country up to the outside world, bo th the coastal cities and the country’s interior areas. They are doing all they can to attract foreign investment. On the other hand, many institutional and individual investors overseas find it more profitable to invest directly in China than just to do trade with Chinese companies.I. Source（II-1）Fluency practiceI. Study the expressions and complete the passages following them1.The newly increased fixed assets reached/ was 723.8 billion yuan.2.Exports totaled US$98.48 billion.3.Imports hit US$165.8 billion4.The new telephone subscribers in urban and rural areas topped 17.45 million.5.Construction projects amounted to US$7.7billion.6.Of the figure, exports accounted for US$194.9 billion, up 6.1 percent.7.72 of the top 500 are directly under the Central Government, which make up 36 percent of the totalvolume of import and export of the top 500.8.Imports were all-time high.9.Both imports and exports reached record highs.10.The scale of foreign trade expanded.11.The construction industry continued to develop steadily.12.Exports of electromechanical products maintained a rapid growth13.Exports to Asian countries and regions resumed growth.14.Rapid growth was registered in foreign trade.15.Foreign economic and technical cooperation maintained good momentum.16.Those of labor-intensive products picked up considerably.17.General imports saw a large increase, motivating the continuous growth of total imports.18.The turnover volume of railway freight transportation increased to some extent,while that ofpassenger transportation decreased by a large margin.19.The general price level declined by a small margin.20.The growth rate kept the same pace as compared with that in the previous year.21.The added value of industry grew by 8.5%22.The exports to North America went up 10.8 percent.23.General imports were valued at US$67 billion, up 53.5 percent over the previous year.24.China's foreign trade in 2002 rose by 11.3 percent over the year 2001 to US$360.7 billion.25.General exports decreased by 12 %in the first half of the year and increased by 24 %t in the secondhalf.26.The proportion of the completed investment in transportation and telecommunications rose/grew from17 percent to 17.3 percent.27.Processing exports grew steadily, with an annual volume of US$110.9 billion.28.General exports went down at first and recovered later.29.Of the figure, exports accounted for US$194.9 billion, up 6.1 percent.30.There was a transaction value of 43.0 billion yuan, up by 22.8 per cent over the previous year.31.The floor space of buildings completed during the year was 140 million m², down 9.6 percent.32.The turnover was up 6.1 percent over the previous year.33.The proportion of the light industry was down from 6.2 percent to5.7 percent.34.Imports hit US$165.8 billion, an increase of 18.2 percent35.The imports of manufactured goods were US$138.9 billion, a rise of 18.4 percent.36.The per capita net income of rural households was 2,160 yuan, a real growth of 4.3 per cent.37.General imports were valued at US$67 billion, up 53.5 percent over the previous year, and a netincrease of US$23.4 billion38.The year 2002 saw a98 percent increase in users of computer network services and a 2-fold growth inusers of digitized data transmission service.39.The imports of primary products were US$26.9 billion, increasing by 17.2 percent.The debt ratio of industrial enterprises was 65.2 percent, dropping slightly as compared with that in the previous year.（II-2）Memory practice国际商务谈判中的文化因素在国际商务谈判中正确把握文化因素，进而对各地的商务谈判风格深入了解是至关重要的。
商务英语视听说听力原文马龙海第七单元Marlon Hai unit 7- Marketing and SalesMarketing and sales are crucial aspects of any business. Effective marketing and sales strategies can help a company increase revenue and profit margins in a competitive market. In this unit, we will look at the key concepts and techniques involved in marketing and sales.Marketing is the process of identifying customer needs and wants and developing a strategy to promote and sell products or services to meet those needs. The four Ps of marketing are product, price, promotion, and place. Product refers to the actual goods or services that are sold to customers. Price is the amount that customers pay for a product or service. Promotion includes all the activities that are used to promote the product, such as advertising, sales promotions, and public relations. Place refers to the distribution channels through which the product is sold and delivered to customers.Sales, on the other hand, involves the actual selling of a product or service to a customer. Salespeople must be knowledgeable about the product or service they are selling. They must also be able to identify the needs and wants of the customer and match them with the features and benefits of the product. Successful salespeople also use a variety of techniques to build rapport with customers, such as active listening, asking open-ended questions, and using positive body language.One important aspect of marketing and sales is market research.Market research involves gathering and analyzing information about customers, competitors, and market trends. This information can be used to develop effective marketing and sales strategies. Market research can be conducted through surveys, focus groups, and other methods.Another key concept in marketing and sales is the sales funnel. The sales funnel is a model that represents the various stages that a customer goes through before making a purchase. The stages of the sales funnel are awareness, interest, desire, and action. At each stage, the customer becomes more engaged with the product or service, until eventually they make a purchase. Successful marketing and sales strategies understand the importance of each stage of the sales funnel and use strategies to engage customers at each stage.Finally, it is important to consider the role of technology in marketing and sales. Technology has revolutionized the way businesses market and sell products. Digital marketing, for example, has become increasingly important in reaching customers through channels such as social media, email, and search engine marketing. Salespeople can also use technology to manage customer relationships and track sales performance.In conclusion, marketing and sales are critical components of any business strategy. By understanding the key concepts and techniques involved in marketing and sales, businesses can develop effective strategies to increase revenue and profitability. This includes understanding the four Ps of marketing, the sales funnel, market research, and the role of technology.。
