新编商务英语阅读教程Book 3 Unit 7 Part A Text A

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Book 3 Unit 7[2页]

Key Book 3 Unit 7Section I Listening and speakingTask 11. The mini-cooper is fueling up.2. The Sinopec product.3. The racing car is fueling up.4. A gas station.5. It is a hydrogen fueling station.6. A gasoline nozzle.1. E2. F3. A4. D5. B6. CTask 21. F2. E3. B4. D5. C6. ATask 4:Dialogue 1:Attendant：Can I help you, sir？Sam：Yes，I've been sitting here for a few minutes. I'm waiting for someone to put____gas______in my car.Attendant：I'm sorry, sir. But this is the___self-service_____pump.Sam：Self-service？Attendant：Yes. You must___fill___up the car yourself.Sam：Are you serious？Attendant：Yes. Are you traveling here？In America, most gas stations are like this. Sam：Do I really have to do it? I don't know how.Attendant：Well, I will do it for you this time. But next time, if you want a__full-service__gas station, you should look at the__sign___. There will be a smaller sign that says “Self-Serve” or “Full-Service.” And some gas stations have both. Sam：I see.Dialogue 2:Attendant：Hi, what kind of gas does this car ___take_______？Sam：I don't know. It's a____rental______.Attendant：I will give you premium unleaded. Alright？Sam：Well, I don't want it then. Can I move to another__pump________？Attendant：Yes，I can give you regular unleaded. But you have to back up the car a little.Sam：Give me___regular____unleaded then. I will back up. Can you wash my windows for me？Attendant：I'm sorry，sir. This is not a__full___service gas station.Sam：Really？Well, I guess I have to get used to it.Reading AHydrogen Fueling StationWith the opening of the first hydrogen fueling station at Aiken, researchers from South Carolina seem to have materialized what they have been preaching for the past few years. With a ribbon-cutting ceremony, the “Hydrogen Highway” road sign was revealed and a full demonstration describing the fueling process was given by the officials. This simple fueling procedure includes a locking nozzle attached to the standard-sized opening situated at the side of vehicle. Once the pump self-checks, fueling starts, which can be heard easily as in the case of gasoline.With the inauguration of this fueling station, the National Hydrogen Conference, which is expected to gather more than 1,000 researchers, entrepreneurs and others to the state for future discussion about hydrogen research, has also started. South Carolina Speaker Bobby Harrel assured that hydrogen will be the next viable energy source of the nation in the future. Furthermore, details suggest that with the increase in demand of hydrogen as fuel, the price will also fall.1. C2. D3. D4. D。

全新版大学英语教程3第6、7单元课文textA原文翻译及课后答案

全新版⼤学英语教程3第6、7单元课⽂textA原⽂翻译及课后答案u n i t6T h e L a s t L e a f When Johnsy fell seriously ill, she seemed to lose the will to hang on to life. The doctor held out little hope for her. Her friends seemed helpless. Was there nothing to be done?约翰西病情严重，她似乎失去了活下去的意志。

医⽣对她不抱什么希望。

朋友们看来也爱莫能助。

难道真的就⽆可奈何了吗？The Last LeafO. Henry 1 At the top of a three-story brick building, Sue and Johnsy had their studio. "Johnsy" was familiar for Joanna. One was from Maine; the other from California. They had met at a cafe on Eighth Street and found their tastes in art, chicory salad and bishop sleeves so much in tune that the joint studio resulted.最后⼀⽚叶⼦欧·亨利在⼀幢三层砖楼的顶层，苏和约翰西辟了个画室。

“约翰西”是乔安娜的昵称。

她们⼀位来⾃缅因州，⼀位来⾃加利福尼亚。

两⼈相遇在第⼋⼤街的⼀个咖啡馆，发现各⾃在艺术品味、菊苣⾊拉，以及灯笼袖等⽅⾯趣味相投，于是就有了这个两⼈画室。

2 That was in May. In November a cold, unseen stranger, whom the doctors called Pneumonia, stalked about the district, touching one here and there with his icy fingers. Johnsy was among his victims. She lay, scarcely moving on her bed, looking through the small window at the blank side of the next brick house.那是5⽉⾥的事。

商务英语阅读 Unit 3

2
Warm-up
I. Read the news on P.30 and discuss the questions. 1. What’s the source of the news? 2. What’s wrong with Starbucks according to the news? 3. What factors are considered in pricing according to Starbucks? 4. What do you think of the price of Starbucks? 5. What would you consider in the buying of one product?
( D ) 10. current price
J. 利润最大化
Comprehensive Reading
Text A
Comprehension I. Answer the following questions according to Text A.
1. What should a company consider in fixing the price of the product? 2. What methods are traditionally used in assessing pricing policies? 3. Is the low price strategy always effective? Why or why not? 4. Which objective of pricing would be the best approach for the medium-size or small business? 5. What factors should be considered in

商务英语综合教程第三册Unit 7 Insurance Industry

2. How do you think of China’s insurance industry?
Company Logo

Unit 7 Insurance Industry (5)
Text Analysis
1. Insurance is appropriate when you want to protect against a significant monetary loss. Take life insurance as an example. If you are the primary breadwinner in your home, the loss of income that your family would experience as a result of our premature death is considered a significant loss and hardship that you should protect them against.
take ... as an example 把…作为一个例子 (1) Take my studying English as an
example. She always regards me as a lazy boy in it. • 拿我学英语为例吧，她总以为我不用功.
(2)"Take our Cinderella as an example. The face of Disney's Cinderella face is European, but ours is a Chinese. She looks like a young Chinese country girl, " he said.

商务英语阅读(第三版)Chapter_7

al Environment Technological environment hold new technological innovation, new products, the state of technology, the utilization of technology for maximum inputs and outputs, the obsolescence of technology and the dynamic changes that frequently occur in technologies which enable firms to get a competitive advantage.

Political-Legal Environment The political environment includes regulatory burden and red tape, taxes, levels of political corruption, public works services, labor market regulation, policy predictability, property rights, contract enforcement, regulations controlling startup and bankruptcy, competition law, and entry to finance and infrastructure markets.

The macro environment consists of factors which are beyond the control of the business (STEP) - Sociocultural, Technological, Economic and PoliticalLegal. Changes in the micro environment will directly affect and impinge on the firm's activities. Changes in the macro environment will indirectly affect the business but will nonetheless affect it. For example, a change in legislation such as the smoking ban indirectly affects pubs and restaurants.

商务英语阅读教程3 课后翻译

Unit 1Text A1. 经过数月在网上搜寻并研究西北大学和仔细询问到访过西北大学的朋友、老师和咨询顾问,玛克辛最终希望自己能被西北大学录取。

2. 对于像玛克辛一样正在申请秋季入学的学生来说,他们会沮丧地发现这一梦想难以实现。

考入一所知名院校的机会从未如此渺茫。

3. 但是招生主管们已经开始担忧申请者数量缩减的问题,尤其是为数不多的每年有能力支付4 万美金费用的那部分申请者。

Text B1. 20 世纪80 年代和90 年代初期,私立中学的毕业生一生的预期收入比公立中学的普通毕业生多35%,研究人员发现这其中大约一半可以归因于他们所接受的教育,而非他们的背景。

2. 研究人员也尽量精确地描述私立中学施展魔力的办法:凭借更优秀的考试成绩,而不是凭借关系网带来的各种机会或者质量更高的诸如礼仪或领导方法等软技巧的教学。

3. 一位知情人士认为如下的操作不太可能:许多父母通过再抵押贷款来支付学费,但由于不稳定的房价和银行日益紧缩的信贷条件,这条路很快就走不通了。

Unit 2Text A1. 随着金砖四国(巴西、俄罗斯、印度和中国)以及其他新兴市场的经济影响力和自信不断增强,发展重点方面的差异一定会变得越来越重要。

2. 非政府组织试图提高贫困人民的生活水平,公司则渴望赢得具有巨大增长潜力的市场中的消费者,非政府组织和公司之间存在着利益趋同现象。

3. 要签署加入《联合国全球契约》,公司只需承诺履行十大主要准则，例如提高环保的责任意识,反对腐败,并且每年汇报一次他们所取得的进展。

Text B1. 在为数不多的出类拔萃、堪称日本企业典范的跨国公司中，索尼一直居于领导者的地位，从特丽珑电视到索尼随身听，这些产品的成功代表了电子消费品的品质，但这个品牌正随着过去成功势头的消退而日渐衰落。

2. 出井伸之提前一年离职的决定表明公司可能比预想的还要糟糕，而他定下的 2007 年利润恢复至 10%的目标更是遥不可及。

3. 年复一年，扩张造成了行动缓慢的大型化趋向，并且索尼公司也成了日本企业界停滞不前的案例。

Book 3 Unit 7

To take too much for granted means “to believe sth without thinking about it very much”
Байду номын сангаас
or “to accept sth without questioning whether it is true or not.”
14. It serves you right --- it’s your own fault 15. or from some reporter bent on
Please hold on
Hang up Lift the telephone, pick up the telephone, answer
the telephone It’s engaged You’re through ,
2. he is taking too much for granted --- he is too sure of himself about my owning a telephone
had been successful.
Be engaged --- (of a telephone line) be busy in use; (of a
person) be busy
Sorry, the line is engaged. Please ring again in a few
minutes later.
Professor Roberts regrets that he is unable to attend your
birthday party, because he is engaged in some atomic research miles away from the city.

新编商务英语阅读教程Unit 3 Part A Text A

This is the most important step How managers should inform
their customers about its product. including sales approach， marketing strategies.
This is the forth element in the
marketing mix. How manufacturers get its product to the customers.
Finding the best mix of
4Ps has become an increasingly task for most business.
Definition
can be defined as the blend of 4 Ps---Product, Price, Promotion, Placement that satisfies the demands of the chosen market segment. The 4 Ps have to fit closely together.
By Jack

end 混合 reevaluation 重新评估 disposable 用后即丢掉的 diaper 尿布 desirability 可取，值得想望 reformulate 重新配制 strategist 策略家 remedy 药品

apparel 衣服；服饰 security service 安全服务 marketing program 营销方案 have an edge over 占优势 market segment 细分市场，市场群族 disposable baby diaper 一次性婴儿尿布 generic product 非商标产品 limited warranty 有限保修 take notice 注意

新编商务英语阅读教程练习参考答案

《新编商务英语阅读教程》(第二版)练习参考答案(总24页)--本页仅作为文档封面，使用时请直接删除即可----内页可以根据需求调整合适字体及大小--《新编商务英语阅读教程》（第二版）练习参考答案Unit OneI.1. 资产C2. 边际变动E3. 市场势力I4. 劳动生产力（率）J5. 经济学A6. 市场失灵G7. 市场经济F8. 机会成本D9. 通货膨胀K10. 外部性H11. 效率B12. 菲利普斯曲线LII.Passage One经济学的研究主要分为两部分：宏观经济学与微观经济学。

宏观经济学着眼于经济全局——一幅宏观的画面。

在宏观经济学中，我们研究国家的政策目标，例如充分就业、抑制通货膨胀、经济增长等，而不考虑个人或者单个团体的利益和行为。

对宏观经济学的关注是为了从总体上认识并改善经济的运行。

微观经济学则关注宏观画面中的细节。

在微观经济学中，我们着眼于实际构成宏观经济的个人、厂商和政府机构。

我们感兴趣的是这些独立经济单位的行为。

他们的目标何在以有限资源实现目标的途径是什么如何对各种激励和机会做出反应宏观经济学主要关注，例如，总消费性支出对总产出、就业及物价的影响。

很少关注消费性支出及其决定因素的实际内涵。

相反，微观经济学关注的是个体消费者具体的支出决策及其影响因素（爱好、物价水平、收入状况）。

宏、微观经济学的区别还反映在关于企业投资的讨论中。

宏观经济学中，我们需要了解决定企业总投资率的因素以及这些投资对一国的总产出、就业及物价水平产生影响的路径。

而微观经济学中，我们关注的是各家企业关于生产率、生产要素的抉择以及具体物品的定价决策。

了解宏、微观经济学的区别并非难事。

在现实社会，宏观经济的表现有赖于微观行为，而微观行为又受宏观经济表现的影响。

因此，人们只有了解了所有经济活动的参与者的行为方式及其成因，才能充分了解整个经济的运作方式。

但是，就如你会开车而不懂发动机的构造原理那样，你能观察到经济运行方式但并不能完全解开其中奥秘。

新编商务英语阅读教程Book 3 Unit1 Part 1 Text A

Equilibrium price is not static but changes as demand and supply increase and decrease.
Exercise
Comprehension Vocabulary

Assignment

Preview text B
Thank you!!!!

Equilibrium price

Customers want a lower price, and at the same time, marketers want a higher price, so the price they make an exchange is the equilibrium price.

New terms and words

specified price 特定的价格 hold back 储备 equilibrium price 均衡价格
Importance of Price

Extremely important,
Marketing mix consists of product, promotion and distribution costs . Each directly affects the price.
New terms and words
marketer 专营特定商品的商号或者商人 vinyl 聚乙烯的 rink （溜冰场） equilibrium 平衡，均衡 interact 相互作用，相互影响 static 静止的，不变的 dissimilar 不同的，不相似的

Competitionபைடு நூலகம்

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• • • • • • • •
township 小镇，镇区 multimodal 多种方式的 bottleneck 瓶颈 fragment 碎片，未完成的部分 alleviate 减轻，缓和 batch 一批，一炉 resort to 依靠 exorbitant 过度的
• outsource 外购，外包 • revenue （国家的）岁入，税收，（土地，财产等的）收入，收益，所得， • privatize 使私有化 • municipal 市政的 • benchmark基准，参照; 标准检查程序; • optoelectronics 光电子学 • subcontract 转包，分包
• bigger markets demand better distribution system. • Logistics and distribution take center stage(占据中心位置)
• Bottlenecks in logistics expansion.
Distribution networks with Chinese characteristics
• • • • • Recently privatized channels Concentrated wholesale markets B2Cservices Decentralized distribution system Online distribution channels
Exercises
• • • • • • •
cargo capacity货仓容积 material flow 物料流程 batch shipment 批量运输 sales margin 毛利率 brand awareness 商标意识 brand product 品牌产品 core competencies 核心竞争力
Assignment
• • • • • • •
lighting product 灯饰产品 shipping lane 穿云航线 retail sector 零售业 provincial 省的，州的 evolve 发展 massive 大的 complicate 复杂的
Sales and Distribution Network Evolve
Book 3 Unit 7 Part A Text A Developing China’s Sales and Distribution Capabilities(Ⅰ)
By Jack
New • launch发射; [计算机]开始（应用程序）; 发动 phase out逐步淘汰，逐步结束 downturn（价格或活动）开始下降; 衰退 affluent-class 富人阶层 penetrate穿透，刺入; 渗入; infrastructure 基础设施 allocate 分配 stimulus 刺激物