高职高专行业英语系列教材 《商务英语》课文翻译及课后练习答案

Translation for your referenceUnit OneWe must be courageous enough to venture on experiments as far as reforms are concerned. A certain amount of risk-taking is necessary. Who dares to claim that he is 100 percent sure of success right from the beginning without taking any risk? There is no such thing as certainty. I have never had such notions as thinking I am 100 percent correct. Every year leaders should review what they have done so as to hold to what works and discard what does not, or take immediate corrective steps. We should lose no time in tackling them whenever new problems arise. No one can afford the luxury of slow decision-making, whether it involves fighting a battle or making a reform. In many cases, you need to take a chance, and correct your mistakes as you go along. I am afraid that it may take another 30 years to establish a set ofmore mature and more consistent system in all fields, under which all policies will be more consistent, too.Translation for your reference for Unit 2 GE is a diversified technology, manufacturing and services company committed to achieving worldwide leadership in each of our 12 businesses. We have a long and proud history of doing business here in China. As early as 1910, GE began to develop trade with China and was considered one of the most active and influential foreign enterprises in China. GE activities included not only product sales, but also manufacturing of light bulbs and investments in power plants. In 1917,GE installed two steam turbines on Chongming Island at the mouth of the Yangtze River. When these machines were finally retired in 1992 after 75 years of service, they were believed to be the oldest operating units in the world.We were there for China then and we are certainly here now. Today, all of GE’s major businesses are active in China partners. GE Power Systems, one business department, has continued to expand its presence with offices in Beijing, Shanghai, Harbin, Chendu, Guangzhou, Shenzhen and Hong Kong. In addition, we have formed valued technology relationships with a number of Chinese companies. Few areas of the world are growing as rapidly as China and with that growth comes an ever-increasing need for the power to fuel it. At GE we want to bethought of not simply a supplier of power equipment and services but as China’s growth partner. We are confident that we have the necessary resources, expertise and most importantly technologies that best position us to serve this broad market.We also recognize that the technologies used in China must not simply provide power but must do so in a manner that is in concert with the goal of preserving her rich natural resources of coal reserves, natural gas and water. As technology leader in steam, gas and hydropower, GE possesses the perfect match for China’s energy needs and environmental goals.GE Power Systems is one of GE’s major businesses and is the world’s leading supplier of power generation technology, energy services and energy management systems. It contributed nearly 10 percentof GE’s $90.8 billion of 1997 revenues. Power Systems is major part of the GE portfolio and employs more than22,000 people staffing our global manufacturing and service network as well as our sales and engineering offices around the world.Today, GE Power Systems continues to strengthen our role as a long time supplier of power equipment for projects in China. For example, during the past two years, GE Power Systems has announced orders in China totaling more than seven gigawatts. Including projects already under construction, new plants featuring GE technology will and more than 12 gigawatts of electrical power capacity in China over the next several years.GE places tremendous value on its role helping to provide clean and efficient power for China. Our relationship goesback many years and has many instances of proud successes in virtually all forms of power generation. We have been working with China for many decades and we have learned just as much from you as you have from us. GE is committed to continuing partnership with China.Unit 31.Brand is a major issue in product strategy. On the one hand, developing a branded product requires a great deal of long-term investment, especially for advertising, promotion, and packaging. Many brand-oriented companies subcontract manufacturing to other companies. Taiwanese manufacturers make a great amount of the world’s clothing and consumer electronics, but not under Taiwanese brand names.If a company treats a brand only as a name, it misses the point. The branding challenge is to develop a deep set of positive associations for the brand. Marketers must decide at which levels to anchor the brand’s identity. One mistake would be to promote only attributes. First, the buyer is not as interested in attributes as in benefits. Second, competitors can easily copy attributes. Third, the current attributes may become less desirable later. The most enduring meanings of a brand are its values, culture, and personality. They define the brand’s essence.2. Tabellae Qingchunbao( Anti-aging tablets)Name of product: Anti-Aging Tablet Effects and Indications:1.Increase mental capacity, soothe nervesand strengthen vigor of thinking;2.Contribute to anti-fatigue, maintainunflagging strength and improve suitability to all ill natural environment;3.Enhance faculties of nonspecificimmunity and build up resistance to diseases;4.Strengthen heart functions, improvenourishment to cardiac muscles, prevent or reduce coronary heart diseases. Notes: The tablets are scientifically and carefully prepared with traditional Chinese herbs on the basis of the prescription of Yongle Imperial Hospital of the Ming Dynasty. No hormone. No undersirable side effects have been observed with constant taking of the tablets.3. Kweichou MoutaiThis Kweichou Moutai 38%(V/V), one of the Kweichou Moutai liquor series, is well known for its top quality in China. It isdistilled with traditional methods combined with advanced scientific processes. It possesses a unique flavor which features fantastically mellow, with a lingering enjoyable aftertaste. To add chilled water or ice to it will not change its crystal clearness. Moutai 3*% V/V enjoys a great fame throughout the world.4. Translate the following sentences1) Guangzhou, the ideal place forgourmets./Guangzhou, a paradise for eating/ East or West, Guangzhou cuisine is the best.2) Applying “Dabao” morning and nightmakes skincare a real delight/ “Dabao”morning and night makes skincare a real delight/ Want to gain an ideal complexion? Use “Dabao”with no hesitation.3) Double Star takes you afar.4) Bird handsets----as powerful as fighters5) Wise men prefer to live near water,Good men near mountains./ Gentlemen prefer the mountain, wise men the fountain. / The benevolent are close to the mountain, the wise are close to the water.Unit 41. Today’s marketers, of course, face a few tough decisions. But today’s marketplace is enormously more complex. Domestic markets, at one time safe from foreign invaders, are now happy hunting grounds of giant global corporations as well as global niche specialists. Major strides in technology have considerably shortened time and distance: New products are launched at an astonishing pace and are available worldwide in a short time. Communications media are proliferating.New distribution channels and formats keep appearing. Competitors are everywhere---and hungry.This new world is also characterized by an amazingly rich information environment. Consumers are usually to increase their expectations for product quality and services. More and more people tend to buy goods via the Internet. Consumers will be able to access objective information on competing brands, including costs, prices, features, and quality, without relying on individual manufacturers or retailers. In many cases, they will be able to specify the customized features they want. They will even be able to specify the prices they are willing to pay, and wait for the most eager sellers to respond. The result is a dramatic shift of economic power from sellers to buyers.Savvy companies recognize that a major revolution is taking place in markets and marketing. More companies today are striving for leadership in specific markets instead of accepting second-rate positions in mass markets. Companies are emphasizing retaining customers rather than simply acquiring new ones. Companies are expanding their offering mix in a bid for customers, but not merely for the size of the market share and companies will identify the most profitable customers, and give them them extraordinary service. Companies are basing their decisions on customer lifetime value rather than on immediate profit maximizatioin.2 The Founding of HongyaZhang Weida graduated from Department of Garments. College of Light Industry three years ago and has worked for a textiles company ever since. Highly regarded by his boss for his outstanding performance at work, he got a promotion last year and became a departmental manager. It is likely that he will make another move up the ladder and become a vice president of a division. However, he always felt that he was nobody but a hired hand “making bridal dresses for others.” At a schoolmates’ reunion party, he found that Cheng Hao, the most gifted student of his class and now a deputy division chief of the Municipal Commission of Economy and Trade, was not content with his status either. After several long and in-depth talks, they decided to resign together and set up a fashion shop of their own.They named their shop Hongya, withZhang Weida as President and Cheng Hao Vice President. The start-up capital was 70,000 yuan, of which 30,000 yuan was contributed by Zhang and 10,000 by Cheng, and the balance borrowed/loaned from a bank. They decided to start with retailing. Buying is mainly the responsibility of Zhang, and he often visits Guangzhou and Shanghai for purchasing. Cheng, in charge of selling, basically works in the shop, although occasionally also does some purchasing.Zhang closely follows fashion trends and market demands, and the goods he purchases are sold out as soon as they are brought into the shop. Within 6 months, the two of them have already made 30,000 yuan, enough to pay back the bank loan. Encouraged by the booming business, they have decided to enlarge the business space by taking over/acquiring the tea shop nextdoor whose business is dull/slack. Zhou Husheng, the owner of the tea shop was reluctant to sell his business outright, but agreed to value the shop at 30,000 yuan and invest the money in Honya. Besides, he decided not to take pa rt in Hongya’s day-to-day management, because he is not familiar with the fashion business. In return, however, he asked for 21% of Hongya’s profit, saying that 21% is about half of his share of Hongya’s equity. Having weighed the pros and cons, Zhang and Cheng agree to/consented to Zhou’s request and sign an agreement with him to that effect.After the expansion, Hongya has hired several more shop assistants and had a pretty girl as a shopping guide at the shop entrance. The sales, however, have not gone up as much as expected. Puzzled and eager to find out why, Zhang and Cheng have talked with several customers who used tofrequent the shop. One of them says the shop’s selection follows the trends blindly and has not feature of its own. She adds that sometimes she can find a favorite dress by chance, but other times the shop is full of dresses which have no taste at all and the prices are too low to show class. Another complains that, while the selection is occasionally good, sometimes the prices are on the high end and the designs look weird. Such dresses might be good for fashion shows but are not fit for practical, daily wear. Other customers have expressed similar feelings.The two young owners have become anxious, because they have realized that, in buying merely following the trend or their own intuition cannot guarantee success/does not work any more. But what kind of goods should they buy? Or to put it another way, what kind of customers shouldthey serve?During their college days, they recall, they once took a course called Marketing of Fashions, which somewhat covered issues of a similar nature. The following day, Zhang rushed to the college to consult Mr. Zhao, the teacher of that course.After synthesizing the information they collected and the suggestions from Mr.Zhao, Hongya repositions itself in the market. It will cater to the mainstream customers in design, and price will be set basically within the middle range. But Zhang and Cheng differ in pricing strategy. Zhang believes that the prices should be differentiated even for medium-priced goods. The markup may be 40% for most of the goods, but for a small amount of the goods, the markup could be 60% to 100%. Such a strategy will not only increase theprofit margin, but also enhance the shop’s image, because many customers believe that goods of low price cannot be high in quality and goods of high quality cannot be low in price. There are customers who even feel degraded if they buy goods of low price.Cheng, on the other hand, feels that toda y’s customers are smart shoppers who make their purchase only after careful comparisons of different sellers. Hongya will be in great trouble if it is found ripping–off its customers. Therefore, he believes, the markup should not be too high. In addition, one or two items should be earmarked as the buy of the day and given a lot of publicity in front of the shop in order to promote the sales of other items. If the overall sales grow, the overall profits will also go up.Unit 51 坚持和完善以公有制为主体、多种所有制经济共同发展的基本经济制度，毫不动摇地巩固和发展公有制经济毫不动摇地鼓励、支持和应引导个体、私营等非公有制经济发展。

第六章文化产业教学目标：学完本单元之后，学生应该能够：1．理解什么是文化产业以及文化产业的主要要素；2．理解什么是电影产业以及电影产业的经营方式；3．对文化产业对经济的重要性有初步的认识。

课文A文化产业是一个个仅仅才出现了几十年的新鲜事物，文化产业的定义和内涵在不同的国家有不同的含义。

根据中国文化部对文化产业的最新界定，文化产业是指从事文化生产和提供文化服务的经营性行业。

文化产业是与文化事业相对应的概念，两者之间既有相似性，又有差异性，都是社会文化建设的重要组成部分。

在中国，文化产业是随着社会主义市场经济体制的建立和完善而逐步发展起来的新型产业。

是随着社会主义市场经济体制的逐步完善和现代生产方式的不断进步，而发展起来的新兴产业。

也是文化产业是社会生产力发展的必然要求，文化产业分为影视业、音像业、文化娱乐业、文化旅游业、网络文化业、图书报刊业、文物和艺术品业、艺术培训业等９大门类。

“文化产业”是一个复杂的定义，“产业”在这里是一个很广泛的概念———在这里，它和工厂，制造业等名词没有必然的联系（但是它仍然和勤奋密切相关，不过，勤奋并不限于制造业）。

而且，它可以运用于任何具有相似性产出的活动，“休闲产业”“创意产业”等。

如果一个工厂的产品是颜料，那么它是一个传统意义上的工厂，但是，某个画廊雇佣的画家使用这些颜料所绘制的画则是文化产业的产品。

文化产业和传统产业相比，只是在过程是有相似性，在产品，内涵和影响上都有着极大的不同。

当今世界，全球范围内国与国之间竞争的显著特点之一是软实力的竞争。

软实力是指一个国家的吸引力和对别国的说服力。

软实力是和硬实力相对而言的。

硬实力强调的一个国家的军事或经济力量，软实力则来自一个国家文化上的吸引力，政治理念及政策等方面。

现在，软实力对一个国家的发展已经越来越重要，而文化产业是软实力的一个重要组成部分。

我们来看一个例子：在纽约，当手工制造业在20世纪70年代衰落，整个城市陷入了严重的经济危机的时候，市长Abe Beame主持成立了一个文化政策方面的委员会，这个委员会指出经济的复苏可以在开发文化资产的帮助下进行。

国际商务英语课文翻译国际商务英语教程第三版课后答案导读：就爱阅读网友为您分享以下“国际商务英语教程第三版课后答案”资讯，希望对您有所帮助，感谢您对 的支持!Lesson 2II1. In recent years, as the country’s vigorous economic development has facilitated its foreign trade, its total export and import value between 193 and 2003 increased by 20%, as compared with only 7.5% between 1982 and 1992.2. The greatly improved communications and transportation resulting from technological progress have speeded up the movements of merchandise, personnel and information between different countries and lowered operating costs, thus bringing about the rapid growth of internationalbusiness.3. Today fewer restrictions on the cross-border movements of merchandise and services imposed by governments of all countries enable these countries’residents to have access to goods and services at lower prices and make it possible for domestic enterprises to raise efficiency because of foreign competition.4. In order to support and facilitate international business, companies and governments have developed relevant services such as the establishment of bank credit agreements, the conclusion of clearing arrangements and the enactment of the international postal agreement, thus ensuring the successful handling and growth of international business.5. Under the pressure of increased foreign competition, in order to maintain competitiveness and seek survival and development, companies have to extend their operations to international markets, respond to foreign sales opportunities and vigorously increase their international business.Lesson 3I.1. Large increase in industrial and agricultural production in manycountries and regions2. Lead to industrial countries’rapidly rising demand for food and rawmaterials3. The import volume of industrial products that has increased 15 times4. A drastically/sharply increased demand for agricultural exports fromdeveloping countries5. A decrease in the demand for natural raw materials such as cotton andnatural rubber.6. The development of the production of synthetic substitutes and anincrease in their output.7. Contribute to the industrial development and economic growth ofdeveloping countries8. The important beneficial effects that international trade has on theeconomic development of all countries9. be conducive to the development of less developedcountries’manufacturing and production of manufactured goods.10 stimulate and facilitate the international flow of capital betweendeveloped and developing nations11. The vehicle for the transmission of new technology and newmanagerial skill12. The less developed countries that have reaped major benefits frominternational trade.13. The relationship between international trade and long-run economicdevelopment14. Absorb advanced technology from developed nations at a faster rate. II.1. The emergence and development of international trade has promotedthe normal operation and constant expansion of all countries’process of reproduction, raise their levels of productive forces, contributed to the internationalization of production and capital and brought about the economicdevelopment in other fields.2. Focusing on the effects of exports on employment and income,Keynes and his followers hold that a trade surplus can expand means of payment, lower interest rates and spur a price increase and investment, thus contributing to the alleviation of a country’s domestic crisis and an increase in employment.3. Some other economists believe that the emergence and developmentof international trade can expand commodity markets, promote technological progress and an improvement in the process of production, spur an increase in output and contribute to a change in the structure of investment, thus leading to the development of the entire national economy. 4. The development of foreign trade achieved by developing countriesbrings about an increase in foreign exchange earnings and the introduction/ importation of advanced/ up-to-date foreign technology, which plays an important role in making good these countries’shortage of capital and promoting their technological progress.5. In the past years, along with absorbing foreign capital, China hasspared no effort to develop its foreign trade, imported large quantities of precision machinery and equipment and sophisticated technology, exported various kinds of industrial and agricultural products, thus greatly contributing to economic development and the achievement of socialist modernization.Lesson 4 II1．Nontariff trade barriers，which refer to the protectionist measurescharacterized by quantitative import restrictions，are used by developed countries and some developing countries to interfere with and impede the free flow of merchandise and services be．tween nations．2．Since the mid．1970s，as a result of the outbreak of the global economiccrises，accompanied by the intensification of contention for international markets, the developed countries have been forced to resort to nontariff trade barriers designed to restrict imports, in an attempt to overcome their difficulties．3．Like tariff trade barriers，nontariff trade barriers have the effects ofrestricting imports and bringing about price increases in the domestic market of an importing country，thus imposing a heavy burden on the people of Western developed countries. 4．In recent years, some trade policies and regulations carried out by theUnited States have discriminated against China and imposed severe restrictions on some of its exports to the United States．5．It is likely that in the future the United States and other Westerncountries will still impose restrictions 011 the exports of China’s textiles and other labor—intensive products，to which China will strongly(decidedly)0biect．Lesson 5II1. In order to move efficiently the goods to importing country, the export firm must perform three essential functions involving a series of activities in the export transaction.2. Before an export transaction is carried out, the exportermust either conduct a check on the new customer’s financial and credit standing through an international credit report or revise the old customer’s credit standing and payment record.3. As an important component of the export process, the exporter and importer negotiate the sales terms and conditions, the obligations of both parties, and other terms of the sales contract.4. An agreement that the exporter and importer have entered into on sales terms and conditions becomes a binding contract, which is a firm commitment that is acceptable to both buyer and seller after it is confirmed by both parties in writing.5. In the whole export process, the importer is often required to obtain an import license and sometimes also a foreign exchange permit in order that the goods conform to the importing country’s import regulations and smoothly reach the importer.Lesson 6II1．A sales channel in international trade refers to the process ofcirculation in which goods flow from a country’s producer to the foreign ultimate customer or user and to the intermediary commercial establishments through which title to goods is transferred．2. In the process of international commodity circulation，whether a saleschannel is unimpeded and highly efficient or not directly affects the turnover rate，profit and market share of goods．3．Acting as the export sales department for many manufacturers，anexport management company either purchases goods directly from manufacturers and then resells them overseas for its Own account Or operates on a commission basis．4．Acting as an independent sales agent on a case-by-case basis, an exporttrading agent on a case-by-company performs a sourcing or wholesale function between buyer and seller without assuming any responsibility to either party in a transaction．5．Local distributors in the host country are used by many manufacturersas a sales channel to facilitate foreign sales，since they are familiar with the host country’s market situation and its social and economic environments and are able to carry out the best market strategy and manage after-sale customer service．Lesson 7 II1. Trade terms are used to specify the structure of export prices and thedivision of responsibility and liability between the seller and the buyer with regard to procedures, cost and risks that are involved in delivering goods to the buyer by the seller.2. Under the CIF term, the seller must also provide a complete set ofshipping documents including transportation and insurance documents at his own expense.3. If we conclude business with you on CFR basis, how much can youreduce from your CIF price so that we can make a comparison (…so that we can compa re them)4. Will you please make us an offer for Forever Brand Bicycles 26”?Please quote your lowest CIF New York price based on a minimum order of 10,000 units.5. We can make the following offer:Article: HL 302 Drawer LockPrice: at U.S. $5 per piece EXW Shanghai Annual minimum order: 100,000 pieces Packing: in cartons Payment: by irrevocable L/C available by sight draft Delivery: 60 days after receipt of L/CRevision 1IV.1. In 1980, the average annual growth rate of low income developing countries’GDP was 5.9 percent, as compared with 3.5 percent of middle-income countries and 1.4 percent for industrialized countries.11。

第三课练习练习五：1.After a market investigation for about one year, we found your products to be very marketable inour local area・ And we hereby take the liberty of writing to you, hoping to co-operate with you. 2.We are much impressed by your KC-99-220 harvestor displayed at the Asian AgriculturalMachinery Fair held in Manila last 28th , and we hereby write to you to negotiate about the sales of this product on our local market.3.We learnt from the Brazilla in Brazil that you are the largest seller of auto clutch on the localmarket, and we are eager to establish a long standing business relationship with you.4.As for our credit standing in the business of car batteries, you may please refer to the Hiss or theUnited National Bank・5.We are the largest distriibtor of Motor Bike Spareparts in our local area, if we are luchy enough tobe your exclusive agent in this area, we are sure your sales will double at our promotion in the local area.6.The product has been tested by many users and have received a good evaluation from them. If youintend to introduce the product to your market, we will provide you with ten cases of samples by consignment.7.We are the largest stationery importer in our local area・ In the past five years we have imported alarge amount of pencils, pens and pencil box from Europe・ But now because of a rise in cost and etc., we hope to increase our import from China・8・ We learnt form the Pheonix TV ads that you are producing a new pattern of window curtains wholly made of velvet material. So we hereby write to you, hope to obtain some information about you and the details of your products・9.Our newly developed product appears to be quite the same with the previous KC・114, but on closeexamination you may find that they are very different in terms of their stuff, color and hardness.10・ We are very intersted in your air-con compressors and we hope to negotiate with you about its sales on our local market.笫四课练习练习三.1 • We have been in the market for first quality shirts with permanent press since last yea匚Andrecently we learnt from your commercial counsellor^ office that you are the special maker of this shirt. We would appreiate it very much if you can provide us ith some color samples and illustrated catalogue, stating the CIF price, discount rate and the earliest date of delivery of diffent shirts.2.We learnt from the ABC company that you are exporting all kinds of gloves, and we would bemuch obliged if you would send us details of your products, including the size, color, price and the discount rate when our order in beyond five gross, along with the samples made of differentmaterials. We are largest chains store in this area, and if your price is reasonable, we are sure your products will sell well here・3.Thank you for your letter of Sept. 15th・ Upon receipt of your letter, we contacted the Haida, who isthe largest stationery exporter in this area, and is very experienced in the sales of stationery・ They will contact you in three days・4.We deeply regret to tell you that as we are being heavily committed with orders, we can notentertain any fresh order for the time being, nor can we sign any contract with you now・ But the factory can accept new orders by the end of next month. We hope that we can be of service to you at that time.5・ We hereby send you under separate cover the catalogue and price list of our latest products. And we hope that their quality and price will be of satisfaction to you.笫五课练习三.1.Thank you for your letter of this 20th, offering us 50 L/Ts of the captioned item at U.S.D.l 35 per L/TCFR Shanghai.Our reply is as follows: We are sorry that our users considered your price to be exceeding high, and out of line with the prevailing market. It is said that some Japanese commodities are being sold at the price of U.S.D.125 per L/T. Therefore, it will be difficult to advise our users to accept your price, when we can buy the same goods with better quality and lower price・ If you are willing to reduce your price by, say, 8%, we may come to terms.It is only in view of our long standi ng busi ness relations that we made the above counter offer. Price is falling. So please consider it carefully and cable your acceptance at an early date・2.We have carefully studied your letter of Oct. 12山・Considering our business relations for manyyears, we should in fact accept your proposal to lower the price or our underwears. But it is pretty difficult for us to do so. In the past few months, we have experienced a rapid rise in the cost of raw materials. If we reduce the price by 15% as you suggested, we will have to lower the standard of our quality. But this is not what we are willing to do.So we suggest that for all the orders valued over 3,000, price will be reduced by 8%, but not 15%. So the price reduction will not affect the quality.四.1.Thank you for your letter of June 14th, inquiring about the export price of our local garlic of thisyearns crop.2.We hereby enclose a sample of our existing stock. If you are satisfied with it, please inform us so thatwe can prepare the cargo.3・ After contacting our makers, we were informed that they have been heavily committed until the end of May. Therefore they cannot entertain your order for the time being.4.We learnt from your letter of May 15th that if we grant another 10% discount on the list price, youmay place an orde匚Such a big discount will be very exceptional. But considering the fact that it is the initial transaction between us, we decided to accept your conter offe匚5.The price is already very workable・ But in order to expand the business between us, we maygive you another 3% discount.6.If your order is over 2,000, we will make a special offer at $ 9.00 per set, i.e. a 3% discount.7.Our best price at present is the same with that we offered in our letter No. 456. If your actual order isover 7,500 yards, we may advise the maker to further reduce their price・&We hereby offer 200 M/T of Noth-east soybeans of 1999 crop at the price of RMB 1750 per M/T CIFEMP for December shipment・9.We deeply regret that we can not meet requirments for the time being owing to two many orders.10.The green beans are packed in ordinary second hand gunny bags, each with a net weight of 50 kgs.第六课练习1.We have received with thanks your letter of Feb. 15 along with the enclosed pattern sample and the price list. We selected three items and we hereby enclose our order No. 777. We are in urgent need of the cargo and please make shipment as soon as possible.Item No. Unit Price Quantity Date of ShipmentPacking: one doz・ in each case, and ten cases in each cartonInsurance: to be covered against FPA for 10% over the invoice amount.Payment: by inevocable L/C payable by sight draft・2.In reply to your letter of May 20th, we are much interested in your different sizes of children's clothes. After a creful study of your proposals, we decided to make the following trial order, on condition that you promise to deliver the cargo to the port of Melbourne before the end of next month. Beyond that date, we will reserve our right to cancel the order and reject the cargo. Please inform us if you agree to this term.3.We learned with great pleasure from your letter of May 15th that you intended to place a substantial order for many items, on the basis of our offer dated May 5l lAll the items are in stock, except for 50 dozens of pink bed sheets. The pink were all sold out after we sent out our offer, and the maker told us that fresh supply will be available only after four weeks.As you stated in your order that you are in urgent need of the cargo, we replaced the cargo with orange, which is totally the same with the pink in both the color and quality. It is beautiful and attractive, and is very popular among our customers・ We hope that you will be satisfied with it. Otherwise, please cable us immediately・4.We learned from your letter of March 30 that you considered our captioned item to be on the high side. Thank you for your cooperation in telling us the daily price in your local market. But we are very sorry that it is impossible to reduce our price by 8% as you suggested・ By the way, we want to tell you that we have had many inquires from other customers, and it is likely that we can come to terms at about our level. Our price is very workable and can not accept your counter-offer at the moment. If later, you can see your way to raise your price, please inform us. Also, please inform us of the change of your market. We promise to give serious consideration to any of your inquiries.五•翻译1.What we quoted is our rock-bottom price, and we deeply regret that we cannot accept any further reduction.2.Our price is the best price we can offer now.3.It is impossible to conclude any business, unless you reduce your price by 15%.4.The factory has to decline any fresh orders due to a shortage of raw materials.5.Our products are better in quality than other suppliers・ If you take this into consideration, you maysee that our price is in fact better than others.6.In view fo the conditions of our present stock, it is likely that we can not accept any new orders until the end of next month.7. We are in receipt of your letter dated July 15 along with the enclosed order for 200 sets of drillers・We hereby enclose our sales confirmation No.236 in duplicate・ Please sign and return one copy for our file.& We have booked your order No. 45 for 100,000 yds of printed fabric item No. 10074. Please inform us of the colors and open the relevant L/C in our favor as stipulated in the contract.9.We are satisfied with the results of the negotiation in Kwangchou. We hereby enclose our order No.95 for 500 sets of alarm clock for a trial sale on our market.10.We hereby enclose our trial order for 200 sets of knitting machine・ If the quality proved to be satisfactory, many orders will follow・第七课练习七1 ・ In order to encourage your sales promotion of our products, we reached an agreement with you at afavourable price below the prevailing market level.2.Please make a contract on the basis of our agreed terms and send it to us for our counter-sign.3.As for the date and quantity of shipment, we have made it very clear in the sales confirmation: 5M/T for London in May, 10 M/T for Liverpool in June.4.We hereby enclose our sales confirmation No. KD-120 in triplicate for 20 M/T of ciitronella oil.Please sign and return one copy for our file.5.As for the details of the contract, please refer to the cables between us during April and May・6.We need to reconsider the details of the contract you worked out before we can sign it・7.We want to make a special statement that the contract must have definite stipulations about theinspection time after the cargo arrived at the port.& As this is a contract about the import of plant, so it has a lot of complications, and we need to consult our technicians about the details of the equipment parameters before we can determine them.9.Some patented technologies are included in the equipment. Therefore the contract must havedefinite stipulations about the use of such patents so as to avoid unnecessary subsequent disputes.10.Our general view of this contract is that it stipulated too much about the seller's rights but itsstipulations about the seller's obligations and the buyer's rights are too generalized. Therefore we cannot say that it is a contract balanced between rights and obligations. So we must re-consider the clauses of the contract before we can decide to sign it.第八课：练习八翻译1・ We are awaiting the amendment cable of the validity and shipment date of the relevant L/C・2.because direct steamers are very few, we have to request you to amend the relevant clauses in yourL/C to "transshipment via Hongkong allowed”3.Because of the late arrival of your L/C and the congestion of the cargo, we failed to abtain thenecessary space・4.As the s.s. Victoria filed to rech the shceduled port of shipment before July 15, and there are noother vessles available, we will have to ask you to extend the date of shipment and the validity of the L/C to August 5 and 20 respectively.5.Referring to the 2,000 dozs of shirts under our sales confirmation No. KC-215, the date of shipmentis approaching, please expedite the establishment of your L/C and cable us of the opening bank, the number and date of the L/C.6.D/A will be too risky for us, so we only accept D/P at sight.7.Referring to the peanut kernels under our sames confiimation HK/7021, we have booked a space onthe s.s. Dorris sailing directly for Marseille on June 25. Please advise your bank to airmail theoriginal L/C No. HS-231 as soon as possible.& We are in receipt of the L/C No. 9845 opened by the H.S. Bank of Singapore. The said L/C covers 120 M/Ts of F.A.Q. peanuts kernels of 1999 crop under our sales contract HJ402.9.The cargo has been ready for shipment for quite a long time・ But we failed to make shimpentbecause your L/C is yet to arrive.10."Banking commisions and charges are for the befeficiary5s account" must be deleted from your L/C.Because such fees are for the buyer's accout as stipulated in the agreement.练习九1.Through our joint efforts and cooperation, we have reachen an agreement on the sales of 31 M/Tsof bar steel on the Guangzhou Trade Fair. We sincerely hope that this initial business will promote the trade and friendly relations between us. As for the terms of payment, we have noted in thenegotiation that the pound is experiencing a depreciation and we insist on opening your L/C interms of U.S.$ so as to guarantee the real value of the our amount. Obviously you agreed to us and that is why we signed the agreement. But in your letter of April 15 you said you find it difficult to open in dollars. We are surprised to hear that. Many customers in your area didn't find anydiffuculties in opening in dollars・ We have started the man ufacture of your order as con traded and shipment can be made upon receipt of your L/C ・ Please open your L/C at once ascontracted・2.Upon receipt of your notice of May 10 that the export lisence had been issued, we, as usual, hadopened our L/C by cable for an amount of U.S.D. 25,000・Please make sure that delivery to be made within this month・ Delivery on time is very important on our local market・Please paint the drum with a remarkable shipping mark of “DKKso as to facilitate our taking delivery.Please try to load the cargo on board the vessel s.s. "KOREAN", which is due to sail off on the 24 of this month.3.Three discrepancies with the contract were found in your L/C:First, Certificate of Manufactures was required in your L/C, but no such clause can be found in the contract. In fact the contracted item is a kind of farm product, and it is impossible to obtainCertificate of Manufactures.Secondly, the total CIF amount was stipulated to be 5,000 dollars in your L/C, but it is 5,500dollars in the contract・Thirdly, the contract number should be 82/1245 but not 82/1254.The cargo is ready for shipment and please amend your L/C by cabel as soon as possible・第九课：练习九1.We will do our best to arrange the first shipment on time so that you can catch the season.2.The cargo has been ready for shipment for as long as one month, but up to now, your L/C is yet toarrive・3.The cargo under our S/C No. DM-41 has been ready for shipment. Please hasten to establish yourL/C through your bank.. Otherwise it will be difficult for us to obtain necessary containers and space・4.We want to make it clear. If there is any further delay in your L/C, we will be unable to guaranteeour shipment within the contracted time.5.As transshipment is required in transportation, we packed the cargo with special care to avoid anypossible damage during the transit.6.As our stock is not up to the requirements in your L/C, we hope you would amend your L/Cthrough the opening bank so that we can make delivery within the contracted time.7.The cargo has been ready for shipment for over 30 days・ But you have not remitted 50% of thevalue as downpayment to our designated account just as we agreed in the contract.& We have repeatedly noted in our order that the cargo must be carried in containers. Otherwise the insurance company will refuse to bear whole responsibilities for the damage or shortage therefrom.9.We hereby inform you that 300 M/Ts of Coconut oil uner your order No. 99-KM412 has beenloaded onto the vessel s.s. “Pearl”. T he said vessel is scheduled to reach the Port of Antwerp at the beginning of April.10.After shipment, we have prepared the full set of shipping documents presented them to the localbank for negotiation・练习十1.It is stipulated in the contract No. CT865 concluded in Dec. 20, 1996 that 5,000 M/Ts of steel plateare to be delivered in March 1997. But so far we have not heard any news from you about this. Our user is in urgent need of the cargo and we intend to despatch the s.s. Dongfeng to take load. The vessel will reach your port around the end of April. Please cable us if you agree to this・ Otherwise please tell us when the cargo cam be ready・The delay in shipemnt has caused us much troubles. If you cannot make shipment in April, we will have to claim against you and reserve our right to cancel the order.2.Thank you for your letter of November 15 inquiring about the sales of our costumes. We herebyenclose our catalog and price list as requested, along with other conditions and terms of payment.We carefully studied your proposals to guarantee a minimum order in exchange for a special discount. But we think it to be better to grant you a special discount on the following progressive terms:Total Annual Purchase Discount RateWe hope that the above arrangement will be more satisfactory to both of us.We look forward to your early acceptance of our proposal and your usual sales confirmation, so that we can make an immediate delivery.第十课练习三.1・ Our insurance for the fertilizer is for 120% of the total invoice value up to the port of desti natio n.2. Please note that insurance covers only FPA and the risk of breakage .If additional insurance isrequired, the extra premium will be for your own account.3・ Insumnce isto be covered at 110% of our CIF value. If any additional insurance is required, plese inform the seller beforehand and such additional fees will be borne by the buyer.4.As for the insura nee of the cargo, it was definitely stipulated in the contract that insurance coversonly against W.A. including T.P.N.D. (W/W clause) and War Risks. Please make it clear when you open your L/C.5.Please see to it that insurance covers only W.A. including warehouse to warehouse clause valid for15 days.6.You made your offer on the basis of CFRC4%, so you are to cover insura nee. But we can coverinsurance for your account if you request. In this case, you should inform us of the amount and risks to be covered 15 days before the date of shipment.7・ Under the present weather conditions, the insurance company will face more risks. And therefore they may raise their premium nite.8.As for your claims for the shortage due to the breakage of 14 cases, we, as the insurer, can not giveyou any reply at the moment, because no investigations about the causes of the damage have been made. But we promise you that a reply will be sent to you from our agen within one week.9.Coverage of risks should be determined in accordance with the specifics of the cargo. Otherwise theinsurance may either fail to provide effective protection to the cargo or the premium may beunnecessarily too high・10・ If you do not pack the cargo in wooden cases, the insurance company may reject any claims for compensation. Because this packing is not the customary packing of this cargo.第十一课练习四1.As the cargo arrived 15 days later than the contracted date, our clients refused to take the cargo, andso we will have to refect the cargo and claim against you.2.We deeply regret to tell you that the cargo under contract KM-944 loaded on the S.S. "Victoria^arrived and upon inspection we found that 5 cases were severely deformed, 4 cases with half of the contents missing, and 7 cases lost their iron bands with conditions of their contents unknown.3.When we checked the cargo we found that the cargo were severely damaged・ So we will have towithhold the payment until we have the official inspection certificate・4.When checking the cargo we found that over half of the goods were covered with mould, and this isapparently due to inappropriate packing・5・The outer packing of the cargo were in good conditions but there was a serious shortage in the contents. Therefore we will have to take it as something already existed when you packedyour goods in your factory.6.We are deeply sorry for the delay of the cargo and for the inconveniences it might have brought toyou. And we want to point out that the delay was due to a provisional breakdown of the carrying vessel which failed to sail off on time.7.If you can provide qualified certificates evidencing that the deteriorated part of the cargo is morethan 5% of the whole lot, we will try to contact the insurance company for compensatio n.8.We are sure that this consignment has a great quality discrepancy with the samples you gave usbefore the conclusion of the contract. Therefore you must bear responsibilities therefrom・9.When we seriously consider the problem of claims, we will contact the makers and press them toimprove their carton packing immediately, so that the cargo can be protected from any possible damage by rough handling・10.When checking the number of the goods, we found that their actual number isdifferent from thenumber stated in the invoice and bill of lading・。

Task 1（1）You should place it with this side up.( 2 ) You should keep it try.( 3 ) You can drink it safely.( 4 ) You should handle with care.( 5 ) This food should be health and safety.（6）This stands for the level of food safety（7）This product has passed Quality Safety check（8）It has passed a food safety certificate.（9）It has passed a drinking safety certificate.（10）This is green food.Task 2 Discuss with your partner and match the world famous advertisement slogans 1-6 with logos A-F.1. All the news that’s fit to print --------New York Times2. Better things for better living through chemistry----------Du Pont3. Finger一lickin’good---------Ken- tucky Fried Chicken4．I’m lovin’ it.---------McDonald’s5. Something special in the air．----------American Airlines6. We bring good things to life.---------- General Electric1E 2．F 3．A 4. C 5．D 6．BUnit TaskTask 1 Decide whether the following statements are true(T) or false(F) according to the passage.1.F2. F3.T4.F5.FTask 2 Match the following terms with their Chinese meanings.1. d2.f3.b4.j5. c6.i7.h8.e9. a 10. gTask 3Complete the following sentences with the words or phrase given below。

商务英语翻译习题答案第一篇：商务英语翻译习题答案Unit 1 Exercise 11、从合同生效之日起到合同终止的期间内，双方每年举行一次正式会晤，一边讨论合同执行中存在的问题，以及就技术改进与创新问题进行交流，为进一步的技术合作奠定基础。

双方的会晤轮流在两国举行。

讨论的内容和结论载入备忘录中。

每方参加人员不得超过5人，费用自理。

2、如果合同一方未能在合同规定的时限内履行合同义务，并在收到未违约方的通知后15天内未能消除违约或采取补救措施，而且在被允许推迟履行的期限内未履行合同，在此情形下，未违约的一方应书面通知违约方解除合同，同时有权要求违约方赔偿损失。

Exercise 2（1）单单是去年一年的时间，美元已经升值了10%，这与1997年至1998年的亚洲金融危机期间的升值幅度差不多。

（2）美国经济的减速很可能更加支持人们对美元的信心。

2）（1）汇率变动对进口价格的影响取决于柜内市场需求的强度。

（2）事实上，今年美国的出口已经有显著增长，长期以来首次超过了进口。

Unit 2 Exercise 1 当事人一方不履行合同义务或者履行合同义务不符合约定的，在履行义务或采取补救措施后，对方还有其他损失的，应当赔偿损失。

发行机构本事业务需要发行债券的，所筹资金必须按批准的用途使用，债券本息的偿还自行负责。

清关手续有住所在该国的一方或其代表办理，这通常是可取的。

因此，出口商通常应该办理出口清关手续，进口商应办理进口清关手续。

Exercise 2 政治稳定指的是………the degree of conflict and cooperatio n within a particular nation and between that nation and others.2、在最近的一次研究中，研究者发现如果一国冲突不断……相反，如果一国合作程度很高，那么公司用于市场营销行为的投资就会多。

…firms made fewer investments in marketing activities.3、市场营销者普遍认为，如果一国的政治关系良好，那么他们所做的努力就会有更多成功的机会。

All staff and their family members are welcome.欢迎各位员工及家人参与。

The board of directors will be conducting a meeting at 3p.m. on Friday , August 4 in room 1131.董事会将于8月4日星期五下午3点在1131室召开会议。

There has been a change in our clinic service policy which we would like to bring to your attention.我们的门诊政策有所变动，希望大家注意。

This Wednesday’s regular meeting announced the establishment of Research and Development Department.这个星期三的公司例会宣布成立公司研发部。

Call Zhang Wen at 2397884 for more detailed information.有关详情请联系张文，电话是2397884。

We wish to take this opportunity to thank you for being cooperative.借此机会感谢大家的配合。

We very much hope that you will be able to attend our wedding ceremony and look forward to meeting you on 22 November.我们非常希望你能参加我们的结婚典礼，希望能在11月22日那天见到你。

Mr. and Mrs. Michael Garwood request the honor of your presence at an garden party to celebrate their daughter’s graduation from college.Michael Garwood 夫妇很荣幸能邀请您参加庆祝他们女儿大学毕业的花园聚会。

Task 1（1）You should place it with this side up.( 2 ) You should keep it try.( 3 ) You can drink it safely.( 4 ) You should handle with care.( 5 ) This food should be health and safety.（6）This stands for the level of food safety（7）This product has passed Quality Safety check（8）It has passed a food safety certificate.（9）It has passed a drinking safety certificate.（10）This is green food.Task 2 Discuss with your partner and match the world famous advertisement slogans 1-6 with logos A-F.1. All the news that’s fit to print --------New York Times2. Better things for better living through chemistry----------Du Pont3. Finger一lickin’good---------Ken- tucky Fried Chicken4．I’m lovin’ it.---------McDonald’s5. Something special in the air．----------American Airlines6. We bring good things to life.---------- General Electric1E 2．F 3．A 4. C 5．D 6．BUnit TaskTask 1 Decide whether the following statements are true(T) or false(F) according to the passage.1.F2. F3.T4.F5.FTask 2 Match the following terms with their Chinese meanings.1. d2.f3.b4.j5. c6.i7.h8.e9. a 10. gTask 3Complete the following sentences with the words or phrase given below。

Unit21. Our company, established in 1978, has nowbecome one of the leading exporters of kitchen appliances in our country.2. We have 10 specialist subsidiaries at home and 6permanent representative offices abroad. We’ve also set up more than 20 joint ventures in the home market.3. We are a diversified company dealing mainly ininternational trade, international transportation, labor export, real estate and so on.4. We have been handling textiles for more than 30years and maintain close contact with large manufacturers and distributors in our area.5. In order to grow rapidly, we’ve formed adiversifying strategic alliance which allows us to expand onto new market areas.6. We mainly target local markets, but we are looking at the possibility of entering the European market.7. The system of command of our company is that we have the partners, and then we have three associates immediately below the partners, that is, two partners at the top and three associates directly below them. And then below the associate we have senior engineers, junior engineers, drafts-person and so on and so forth, down to the office boy.8. We’re a young company, only about five yearsold. There are only about 40 people in the company, split amongst four offices.9. As an American company in China we find wehave an advantage over other companies when it comes to importing American products that are marketable here in China.10. Our company is a French company specializing in marketing French perfume in the Chinese market. Unit31. I’m calling to see if you have any time to meet with me to discuss your sales plan next year.2. I have something very important to go over withMr. Wang. It’s urgent. I have to reach him before2 o’clock.3. Our manager is tied up at the moment. If youleave your name and phone number, I’ll have him call you back as soon as he’s available.4. What if I call him now and tell him that we want to cancel the order?5. Business calls are regarded as the most important link with customers.6. A lot of our business work, such as taking orders,checking progress, contacting suppliers, requesting and giving advice , and hearing complaints, is done all over the telephone.7. Using the telephone for company business has many advantages over writing letters.8. Since every day quite a few people transactbusiness over the telephone, establishing a positive telephone image is obviously important to the success of the company.9. In a business call you don’t need to spend timetalking around the subject. Just get to the point as you would in a business letter.10. Sometimes some customers’ demands areunreasonable. As long as we try to be polite, courteous and even disarming at the same time, we can retain even some of these individuals as future customers.UNIT41) 我想订一张8月8日从杭州飞往悉尼的单程商务舱机票。

Unit 2Dialogue: Buying a LaptopAlic e：Is there any discount[1] on this laptop[2]?Cler k：It's already very cheap. Let's make it 6000 Yuan[3]. That's as cheap as it can get.Alic e：Alright, I'll buy this one. Can I pay using a credit card?Cler k：Sorry, you can only pay cash. We'll also include a laptop bag and a mouse for you.Alic e：How long is the warranty good for?Cler k：One year. The maintenance store location and telephone numbers are on thewarranty card.Words and expressions:[1]discount['diskaunt] n. v. 折扣,打折扣,贴现,不重视,低估[2]laptop[læptɔp] n.笔记本电脑[3] Let's make it 6000 Yuan. 这样吧，六千元。

make it是美国俚语，是一个用途极广的多义性习语，在书刊中俯首即是，在日常交谈中随时可听得到，常与can，let，want等词连用，可用来表示达到预定目标；办成，做到；成功等。

例如：He wants to make it as a writer.他想作为作家而一举成名。

Can you make it tomorrow?明天行吗？Tell him I want to see him tonight, at my house if he can make it.告诉他今晚我要见他，行的话就在我家。