Beats新老耳机产品对比分析

Beats耳机系列比较及购买参考▲Dr.dreBeats Pro<专业耳机>Beats Pro这款耳机，是最贵最专业的，外观看上去很大很Strong，粗略的可以把它说成的是Studio的终极增强版。

低音的效果非常厉害，外观上看上去一眼就可以认出来是Beats Pro,这款Beats Pro的特点就是可以把听筒旋转（可以看到黑色的Beats Pro）Pro的做工非常完美，附送的不是盒子，而是袋子。

参考价：￥4350~5000;Beats Studio<众星之选>▲Beats Studio说到Beats Studio,就是大家经常说道的“录音师”。

因为很多监制音乐的都选用了这个耳机，价格偏中，音质也接引于Beats Pro.所以许多监制都选用了这款耳机来进行一个监听。

这个耳机和Beats Pro 都是需要安装电池并且打开耳机的开关才可以使用的，因为安装电池也是为了供他们的特点：“主动降噪“来供应电力。

现在在网上购买的大多数Studio都是旧版的Studio.新版和旧版的Studio区别就是在耳机上面有没有Monster的标志，如果有就是旧版了，相反就是新版的Studio.参考价：￥2600~3000这款耳机我觉得是一款不错的耳机，如果你的资金足够就建议你直接入手Studio.Beats Wireless<无线耳机>▲Beats Wireless这款耳机可以说是一个Solo或者Solo HD的无线版，没有Studio和Pro的主动降噪功能。

通过蓝牙连接设备在耳机Beats的标志旁边有一个遥控可以方便对设备进行一个控制。

参考价格：￥2400~3000Beats Solo & Solo HD<低端耳机>有人会问到，Solo 和Solo HD有什么分别，首先在外面上，Solo是磨砂面，而Solo HD烤漆光面。

Solo和Solo HD令外一个区别就是Solo是普通版，HD是加强版。

Report for BeatsLou ShiyuHistoryIn the world of headphones and speakers, Beats by Dr. Dre are well-known, even though the company is relatively young. The idea of the company came from the collaboration between Andre Young and Jimmy Iovine. Andre Young, better known as Dr. Dre, is a hip-hop artist and famous producer. Jimmy Iovine is also a producer and the chairman of Interscope Geffen A&M Records. Dr. Dre was approached to back Dr. Dre branded sneakers, but Iovine suggested speakers instead. Both men wanted to bring back the experience that music has to offer which had been lost due to a decline of audio quality. The company was established in 2006, and it released its first pair of headphones in 2008. Today, Beats offers a variety of sound systems, high-quality headphones, and operates a digital music service. Beats headphones include models such as, Pro, Studio, Wireless, Mxr, Solo (HD), and Executive. For earphones, Beats offers Tour, Powerbeats, Heartbeats, and Urbeats. The types of speakers offered by Beats include the Pill, the Beatbox, and the Beatbox Portable.Beats by Dre has one storefront located in New York, New York, which was opened in 2011. Even though this is the company’s only store, Beats prod ucts are sold by number of other retailer whether in their stores or on their online sites. Some of these stores include Best Buy, Target, Nordstrom, Brookstone, and Walmart. In order to promote its products, Beats by Dre has used several celebrities, mainly popular artists. Musicians such as Nicki Minaj, Will.i.am, Lady Gaga, and Justin Bieber all have promoted the brand. Famous athletes, like Lebron James, also promote Beats products. These types of endorsements help create the strong brand image that Beats by Dre possesses.Mission Statement“The company's mission is to provide a superior end-to-end music experience - with headphones, devices and services - so fans feel the emotion and hear the music the way artists intended it tosound from the studio.”Beats by Dre is a well-known company providing customers a variety of headphones, earphones, and sound systems. Beats promotes the idea of music being an experience with the proper audio equipment. The company sells its products at one storefront, online, and through other authorized retailers.In the future, Beats hopes to keep its strong brand image. Beats wants its customers to continue associating the company with high-quality products. Through the development of new products, Beats by Dre could also reach out to different target audiences in the future.Beats by Dre’s main customers are music lovers. This group consists of people who enjoy listening with high-quality audio, aspiring artists and producers, and people in the music business. Beats customers pay higher prices than others, but they feel that owning a Beats product sets them apart and shows their appreciation for music.In terms of capabilities, Beats by Dre can expand its reach by opening more retail stores. While the products are sold in other authorized retailers, Beats storefronts can express the company’s brand image more clearly than the other retailers.To further the business, Beats by Dre wants to incorporate two new ideas. The first idea consists of a rental service for airplane flights. The second idea offers customers the option to personalize their Beats products.SWOT AnalysisStrengthsBrand name: Named after the successful and famous, music producer, Dr. Dre. The use of Dr. Dre’s name helps create a brand image for the customer that suggests Beats products are the best for those producing music.Product quality: Beats by Dr. Dre is manufactured by the well-known brand called Monster. Monster’s cable and technologies has been proven to the consumer s, thus, Beats by Dr. Dre will be recognizing as a high performance and quality headphone. The design is innovative and fashionable.Product line: Beats product line includes headphones, earphones, speakers and audios with various models and colors to choose from.Multiple distribution channels: Beats distribution channels include online shopping, a retail store, and merchandise stores such as Best Buy.Product placement: The Beats by Dr. Dre headphone sets are marketed throughout the music industry by music professionals and well-known musicians. Also, Beats is trusted by music producers and fashion designers. Beats products have been used in several music videos for artists like Lady Gaga.The products are also loved by celebrities:WeaknessesPrice: The brand positioning is towards high-end, thus the average price for a set of headphone is about $150, compare to other brand which their average price will be around $80. As the result, the costs for the consumers will inevitably be high.Market share: For competitive brand such as Sony and Panasonic, they have different types of product for different market. For example, they have noise canceling headphones similar with Bests by Dr.Dre retailing price from $100- 300, however, they also have ordinary headphones start from $15-100. Beats currently don’t have headphones under $100 that may appeal to individuals that are on a budget.OpportunitiesProduct line extension: Beats need to extend to a larger market like home theatre experience and high-en d audios to meet customer’s needs. Similarly with the continuous progression of the Apple’s iPods, Beats should look to create new products in order to offer its customers different and newer options.Corporation with Car Company: By providing cars with high performance audio systems, Beats can reach out to a larger market.Marketing and PR: Beats can improve their PR skills by hosting evening parties with celebrities to improve brand awareness. Beats can also do more marketing campaigns to strengthen the brand impact.Expand international market: With the influence of Hip-Pop music and American celebrities, Bests is more and more well-known out of Unites States. This is a great opportunity for Beats to start promoting outside the United States and gain market share from foreign countries.ThreatsTechnology advancement: With the constant development of technology, Beats by Dre may be threatened.If there is a new type of technology that other manufactures have and Beats do not have, it will be a huge problem for them.Competition: There are several other companies that make similar products to Beats. Some companies include Sony and Senheisser. Many of these competitors have lower prices than Beats by Dre, which causes further problems. Beats will always have to compete with other companies with their similar products and lowers prices.PR with celebrities: Beats uses several celebrities and artists to promote its brand. If any of these individuals gain bad publicity, it may reflect poorly on the company. If the celebrity has a negative image within the media, customers may think that Beats by Dre accepts the bad behavior portrayed by the individual. This would affect the company’s image and possibly sales.1st IdeaSpecific ItemBeats brand has limited styles of headphones. There are two categories: earphones and headphones, simply means in-ear phones and on-ear phones. There are four different kinds of phones under the earphone category and six different kinds of phones under the headphone category. All the earphones do not require battery and some of the headphones do require battery. The phones that will be available to rent on the airplane will not be those that require battery. After considering the characteristics of all the earphones and headphones, the company should provide one kind of phone from each category to serve the rental market. We do not want to provide more choices to the customers because: 1. It takes time to introduce the characteristics of every phone 2. It just makes it hard for customers to make a choice with so many options. It makes it simpler to choose just between either earphones or headphones. Under the earphone category we will provide our customer s with “urBeats.” T he main characteristic of this earphone is its durability. The sounds are guaranteed under our brands, so to save cost for both customers and our company urBeats is the best choice. This earphone is described as “Grid-Iron Touch” on our official website and it offers customers a relatively cheap price. Under the headphone category we will provide our customers “Executive”. Beats Executive is made for travel. The headphones provide customers with very good sound quality and it is lightweight and comfortable to wear. It also helps to reduce the jet engine noise.PricingThe rental price will be based on the products original prices, and also will be based on flight hours (or in other words, how long will you use the headphones or earphones). The retail price for urBeats is $99.95 and for Beat Executive the price is $299.95. The rental price of each phone will be less than 10% of the original price to make sure customers think it is worth it to rent. The price that will be charged if the flight duration is around 6 hours (half hour is allowed)is $ 4.95 for the urBeats and $ 8.95 for Beats Executive. If the flight duration is 6.5 hours we will still charge the same price as the 6 hour flights. If the flight duration is more than 6 but less than 14 hours (far international flights) the rental price of urBeats is $ 9.95 and Beats Executive is $ 17.95. We will follow the 95 cents strategy for the rental market to make the price look less but still with 95 cents profits.AdvertisingTo advertise and introduce the new rental option for flights to customers, we will post advertisements on the official Beats website. Pamphlets will also be available within the stores where Beats are sold(eg: BestBuy). These outlets will help introduce the new rental policy“w hen you are flying with a plane.” Also there will be advertising through media like television. The ad may include a line such as “phones rental is available, check it out now!” at the end of the television commercial to give customers an impact that “Beats will rent their phones?” This will help attract customers and encourage them to get further information about the flight rental market. By contacting airport advertising departments, ads can also be placed within the airports on plasma screens. Shuttle buses will also be used by placing advertisements on the outside of the shuttle to introduce the new service to potential customers.Store DesignThe rental service will be available through different airlines. First we will collaborate with airplane companies rather than have our own store at airport. It is very expensive if we need to reach our target market. The cost of renting stores at different airports will be so expensive and will only reach a limited number of customers. Some airports have many terminals. Assume the rental store is located at terminal 3 of an airport and a customer is by terminal 1. Althoughhe/she knows that Beats has a rental service at terminal 3, he/she most likely will not go all theway to terminal 3 just for a rental phone. However, by indentifying the major airports within the United States through research, the service can also be provided within existing airport stores. This then allows customers to get the products from both the airport stores and on the planes. One purpose of the airport stores is to provide customers a way to try the products and get their feedback. Another purpose is to advertise our band. By working with airplane companies and making deals with them, the plane attendants can help reach the customers and provide our products to them.Visual MerchandisingAs mentioned above, the service will only have two products available for customers to rent during their flights. In order to present the products, pamphlets will be printed out and placed in the back of the seats on plane for customers. These pamphlets will introduce the products to the customers and help them decide whether they want to rent earphones or headphones. A POS machine will be needed during this process. Both the earphones and the headphones will have numbers on them to identify with one and another. Customers will need to use credit card for the rental service of either kind of phones; cash will not be accepted. When customers use their credit card to rent the earphones, attendants may need another device like a laptop or a similar system to record the last 4 digits of the cards with the number on the headphone together. This will make it easier when customers return the earphones to the attendants after they have arrived at their destination because we will still be able to check if there are any damages to earphones or loss of the earphones. If the earphones are lost, then we will charge the original price of the lost earphones on Beats website from the credit card, which was recorded together with the earphone’s number. If there is a damage we will check thedamage and charges will be depends on the damages. Beats will make sure to provide customers good quality earphones (clean and no damage) on flights. There will be extra or back-up earphones on each airplane to make sure the quality of the earphones is kept up to standards for each customer.2nd IdeaBeats by Dre is a new service in the market targeted at music lovers and the innovative. The Beats range of headphones is attributed to its high quality sound. Designed by one of the best music producers (Dr Dre), these headphones are intended to allow users to enjoy music as it was intended. The fact that these headphones receive the endorsement of celebrities puts them on high demand.According to Vaishali, a retail mix is a method of combining different retail variables in an alternative to achieve a high marketing strategy. The aim of this strategy is to attract more customers. Such variables include aspects such as specific items, pricing, advertising, store design and visual merchandising.A comprehensive SWOT analysis of the headphones reveals certain aspects that are important to the development of this retail mix. The headphones have a reputation. This reputation revolves around the pure sound quality that the headphones produce and popularity among young people especially college students and workplace newbies and celebrities. This builds strong sense of trust for customers. However, the price of the headphones is quite prohibitive to most individuals.One new service we are going to offer is personalization. Personalization is the process of adding words, numbers, colors, designs and other characters onto existing models of electronicproducts of Beats through engraving, embroidery, different ways of assembly or other personalization techniques. This allows customers to create exclusively designed headphones or speakers with names, dates, poems, sentiments or any other message to make it unique and memorable. The customization service would make Beats products meaningful as gifts when customers have needs to send gifts to others.Specific ItemBasically, we recommend for Beats to provide two specific personalized services, which are changing colors and engraving. When customers browse the official website of Beats, an added section called “personalization” will appear on the site to introduce features and pricing of this new service and direct customers to online shopping.One headphone has separate parts being assembled together. However, for existing headphones of Beats, every headphone body is painted with one color and customers can only select one color for one headphone. Whatever the unpopular color you choose, you are able to find the exactly same product that others are using. For those who are not necessarily professional towards music but proud of their sense of taste, they have a strong personality and the desire for specially designed product for themselves. Beats is likely to lose attention from them due to the lack of customization service and the widespread popularity among the public that makes Beats common. By customizing headphones online, people are able to create their own headphones with various colors for each part of the product and the logo on the headphone as well. Moreover, people are able to select the color of the cables that come with the headphones. There are eight basic colors available at present, which are black, red, white, dark blue, light blue, green, purple and pink. Beats can offer more colors if the personalization reaches expectation and makes profits. After designing a colorful headphone, customers aredirected to the final step to type whatever they want to be engraved on the headphones. Beats will engrave words on the body by laser, which is permanent. In order to achieve more flexible customization, three positions can be selected from to display the engraving, which are the left side, right side, and the top of the frame of the headphone.Beats also sells speakers and earphones. Considering that speakers have lower demand than headphones and earphones are too tiny to hold different colors and words on one body, we will first implement the customization service for headphones only. Then after some time we will evaluate feedback to decide on later actions.PricingPersonalized headphones would be priced higher than existing models that are available online and in-store. This is a result of complex technology for painting different colors. Additional laser engraving technology and intensive labor effort of handling the task and assembling is also needed. On the other side, the main aim of a business is to sell its product. Since the target market of Beats are music lovers from 18 to 34 years old, primarily males, who are urban, hip and tech-savvy, high prices are likely to prevent them from purchasing Beats and direct them to Beats’ competitors. The final price is based on h ow many colors the customer is selecting for the headphone. If the customer picks a light blue headphone and only changes the blue logo to red, the sales price would be lower than changing the logo’s color to red as well as changing the color of the surface on the left side to black. The pricing range is between 10% to 15% more depends on models of headphones and their original prices.The engraving feature is free since it is already an advantage compared to competitors of Beats. Hopefully this will attract a cluster of customers away from its competitors. The engraving makes Beats headphones a unique and desirable gift for oneself, for friends, and forfamily members. For the purpose of appealing to more customers, the engraving service is free at the beginning and then waits for market response. If it attracts enough customers and increases sales figures by large amounts, Beats can price the service for several dollars to make more profits.AdvertisingBeats seldom runs television commercials, so magazines that feature music and the fashion industry would be selected as the media for Beats to advertise its new services. For example, Nylon Guys, GQ, Men’s Vogue, Vibe and Billboard are good choices to display Beats advertisement. Specific samples with different colors and engraved words are needed to be showed in print ads to exhibit the sense of trend and innovation. The engraved words are designed to be moving, inspiring or creative to impress and persuade readers.Outdoor advertising is the other major media tool Beats should use. Effective channels to promote a new service for the company of electronics would be digital billboards, bus advertising, and street furniture, which can reach the public easily and are relatively long-lasting compared to other outdoor channels.Store DesignA place designed for the personalization service will be planned, of which the area is based on size of the store, within Beats’ existing stores. Upon this, the store should be situated where its targeted clients have no problem venturing. An interactive television screen on the wall will play an introduction of how to personalize the headphones and produce samples of the customized products. Two or more helpful salespersons are there to promote the new service. The retail mix has to ensure that it has enough staff to run the store and to interact with clients. Clients are fundamental in facilitating the success of the business. Catering to their needsguarantees the survival of the business in the volatile environment. Also, various types of personalized models will be exhibited in the area, and customers can make a purchase if they don't want to spend time designing by themselves. In this case, these personalized headphones are sold as ordinary headphones but with higher retailing prices. Drawing in new customers is fundamental to the success of the business. Posters featuring customization services will be shown in the door-way of the store to catch attention of passing people.Visual MerchandisingSuccessful visual merchandising has the ability to maximize sales. Various samples of headphones with distinctive designed styles will be displayed in the show window to attract attention and engage passing people. On the opposite side of the door way, a magnified model is hung from the ceiling by a string so that it can rotate around to show the product in 3-Dimensional degrees. It is creative and eye-catching to motivate people to walk in and increases the possibility of them making a purchase.In the personalization area, pictures of people’s upper body are shown on the wall, which indicates that they are enjoying the music and customized headphones are hung on the position of their ears, which makes it look like they are wearing headphones. Customers can freely take the headphones down and try them with media players.Effective marketing for the store will see its sales increase and the store achieving its objectives. As is with any business organization, the main objective is to make profits. It can achieve this through different marketing strategies among them direct marketing which involves directly reaching out to customers. Retail mixing is a profitable opportunity that allows the observation of different customers and analyzing it to maximize on profits by offering products that suit them.Conclusions & RecommendationsBeats by Dre are very high quality headphones, but the only thing that makes the customers choose other brands like Sony and Sennheiser over Beats is that Beats are very expensive. The Beats in-ear headphones start from $99.99 and the over-the-ear headphones start from $199.99, whereas Sony and Sennheiser have in-ear headphones starting from $19.99 and over-the-ear headphones starting from $39.99. Beats should make a line of headphones that are less expensive.Beats should also offer customization of headphones in terms of coloring and engraving. Currently websites such as customize these headphones according to the requirements of the customer.Another suggestion for Beats is that they should allow the customers to exchange their old beats headphones for newer models, because these headphones are so expensive, it should allow its customers to get them exchanged for an appropriate price depending on the model and the condition of their old headphones.Beats by Dre are known because of Dr. Dre. It is important that the brand has its own identity. It should be known for the quality and design of the headphones and not because Dr. Dre is associated with the brand. So, Beats should promote the brand for the high quality of sound that it provides.Also, Beats by Dre are not widely available internationally. In the United States, they are very easily available, whereas in some countries like India, they are not easily available. Because of this, people end up buying headphones from other brands like Bose and Bang and Olufsen, which are far more expensive than Beats. Also, people do not know about Beats inthese countries because they see them only in the music videos. Beats should, therefore, be promoted by the local artists, like they are promoted here in the United States.Works CitedSanburn, Josh. "How Dr. Dre Made $300 Headphones a Must-Have Accessory." TIME Business & Money. Time, Inc., 16 Jan. 2013. Web. 14 Apr. 2013.</2013/01/16/how-dr-dre-made-300-headphones-a-must-have-accessory/>.AuthorStream. . 26 May 2011. 20 April 2013.</Presentation/Mirdu-1033530-retail-marketing-mix/>. D, Vaishali. Retail Mix. 24 August 2011. 20 April 2013. </?Retail-Mix&id=6516084>.Edriaan, Koening and Media Demand. Chron. n.d. 20 April 2013.</purpose-retailing-mix-17933.html>.Management Study Guide. . n.d. 20 April 2013.</marketing-mix.htm>.McGraw Hill. The World of Retailing. McGraw Hill, n.d.Martin, Andrew J. "Headphones With Swagger (and Lots of Bass)." The New York Times. The New York Times, 20 Nov. 2011. Web. 14 Apr. 2013.</2011/11/20/business/beats-headphones-expand-dr-dres-business-world.html?pagewanted=1>."CCT322Beats - Part Two - SWOT." N.p., n.d. Web. 2013.</Part Two - SWOT>.</on/demandware.store/Sites-beats-Site/default/CustomerService-Company?page=company></>。

三种版本不同听感音特美ER4系列浅谈耳机大家坛08年03月25日【转载】作者：才狼前言：做为一名小4党，(请原谅我用这个词，因为我还是UE党，白牙党，森海党，ELAC党，。

XX党)从我知道ER4有三个型号时，就想着搞明白其间的关系，这几年虽然每个型号都听过，每个风格都知道，但是从没有像现在这样，同时在我手上超过一星期，而我之前的一些迷惑，问题，在几位前靠DX的文章中没有领悟太多，或是没有找到我想要的问题答案(可能我理解有问题)，为了不使我个人对ER4有啥遗憾，所以促使我有动力写了这篇文章。

对我想要知道的几个问题发表一下自己的观点。

音特美ER4P、S、B三种版本一，ER4PTOS和S的区别(以下文章中出现的ER4PTOS均为加原厂的PTOS线)因为是听区别，所以用VIDEO＋STB3推。

听的是51耳机测试碟转的ALL。

直接说说区别吧。

ER4PTOS比ER4P声场和高频都提升明显，加了线后比4S还是略暧略厚一点点，换过来说是解析略差一点点，分离度和细节差一点点，而4S听上去的话人声更直白，感觉偏冷，解析略高一点点，中频齿音比PTOS略清楚一点。

声场和细点比PTOS还是略好一点点。

低频下潜相差无几。

我有点怀疑加了PTOS的4P才是最早ETY的产品，可以和4S和4B抗衡，可惜我没测响频的设备，不然测个图出来可能就比较牛X了(PS：一点点就是说明差异非常小)二，直推到底哪一个最强。

首先是CT570直推ER4S中规中举，推的还不错，声场一般，低频一般，人声一般，全是一般。

厚厚。

ER4B分离度和细淅度比4S高些，声场差不多，低频下潜也是一般，人声。

ER4P一上来解析弱了，人声更突出也就是中频，声场更小，有点挤，低频下潜差不多，量略大一点点ER4PTOS和之前的PTOS和S的区别一样，和P比的话，解析高了，声场大了点，人声没有P哪么突出但比S和了还是突出一点点，换句话说背景没有S，B突出。

小结CT570这个档次的CD机推以上几个出来的实力差不多，也就是风格上的差异，听弦乐还是建议S和B，听人声还是建议ER4P，综合实力P最差，差在声场上，P的低频量感虽有优势，但是和SB比的话差距很少，也就是50步(sb)和52步(p)的区别了，而高频和声场则是50(p)步和55(sb)步的区别了。

2024年是无线蓝牙耳机市场快速发展的一年，各大品牌纷纷推出了众多备受好评的产品。

在这篇文章中，我们将汇总2024年度最受欢迎的无线蓝牙耳机排行榜，并为您介绍其中一些备受关注的耳机。

1.苹果AirPods作为最受欢迎的无线蓝牙耳机之一，苹果AirPods在2024年的销量持续领先。

AirPods采用无线充电盒设计，配备了苹果专有的W1芯片，能够自动连接多个设备，并且具有出色的音质和麦克风效果。

此外，AirPods还支持Siri语音控制，为用户提供了更便捷的操作体验。

2.索尼WF-1000X索尼WF-1000X是一款备受好评的真无线耳机，采用了活动降噪技术，可以有效地减少外界噪音的干扰，提供更优质的音质。

这款耳机还支持触摸控制，用户可以通过触摸耳机来控制音乐播放、调整音量等功能。

另外，索尼WF-1000X还具有防水设计，适合运动和户外使用。

3.BOSE SoundSport Free作为BOSE家族中的一员，SoundSport Free是一款备受好评的运动耳机，采用了宽松的耳塞设计，提供了稳定舒适的佩戴感。

这款耳机具有耐汗防水设计，无论是跑步、健身还是户外活动，都能够提供出色的音质和稳定性。

除此之外，BOSE SoundSport Free还拥有长达5小时的电池续航时间，能够满足大部分用户的需求。

4.华为FreeBuds作为华为旗下的一款真无线耳机，FreeBuds在2024年得到了广泛的关注。

这款耳机采用了类似AirPods的设计风格，具有优秀的音质，稳定的连接性和长达10小时的续航时间。

华为还为FreeBuds配备了麦克风降噪技术，能够有效地降低环境噪音的干扰，提供更清晰的通话质量。

5.Jabra Elite 65tJabra Elite 65t是一款备受推崇的真无线耳机，其出色的音质和稳定的连接性受到了用户的一致好评。

这款耳机采用了活动降噪技术，能够有效过滤噪音，提供沉浸式的音乐体验。

Jabra Elite 65t还支持语音助手，用户可以通过语音命令来控制音乐播放和调整音量。

资生堂、力士实体店样品检出重金属铅，网购样品均未检出。

安全性指标全部符合“国标”深圳市消委会总结了此次的试验：本次比较试验的30款洗发水样品均检出微量二噁烷，但检出值均远低于国家食品药品监督管理总局对化妆品中二噁烷的暂定限量值，同时也低于欧盟和美国对二噁烷的限量值要求。

1款样品检出砷，6款样品检出铅，但检出值均远低于国家标准，同时也低于欧盟标准。

本次所检的所有样品微生物指标全部合格。

7款洗发水样品检出微量甲醛，但检出值符合国标，同时也符合欧盟和美国标准。

试验结果说明本次比较试验的洗发水总体质量较好。

洗发水TOP10榜单不过，哪款洗发水清洁力好？哪款泡沫丰富？哪款更适合油性发质？答案是：海飞丝、拉芳清洁能力较强；潘婷、伊卡璐泡沫较丰富；海飞丝、清扬pH值为弱碱性更适合油性发质。

深圳市消委会还选出了洗发水超优榜单，让你可以愉快买买买！不过看完测评不难发现，香港还是在价格上占优势，不管是对比网购还是实体店。

但是，背一罐洗发水回来，也实在是太重了……Product Evaluation产品评测26款世界顶级耳机测评各有特点文/本刊记者 李颖2016年4月，美国权威杂志Consumer Reports 综合了世界销量佳，口碑好的各大耳机品牌，由来自美国《国家检测与调查中心》的专家检测了包括松下铁三角，高斯，三星，索尼，森海塞尔， Bose， beats，JVC等19个品牌26款耳机产品。

测评标准包括耳机音质，灵敏度，降噪功能，价格，重量等。

16款头戴式耳机坊间流传“论降噪耳机，有且仅有B.O.S.E.”，这的确没错，不过综合评分方面，索尼 M D R-100ABN，三星 Level Over两款无线头戴式耳机相对Bose QC25更为出众。

此次检测，推荐购买综合评分最高的六款耳机：索尼M D R-100ABN，三星Level Over，BoseQC25，美国狄芬尼提Symphony 1Executive ，PSB Speaker M4U 2。

倍思运动蓝⽛⽿机S17值不值得买倍思运动蓝⽛⽿机S17上⼿体验及评测在越来越多的智能⼿机尤其是⾼端机都取消了3.5mm⾳频接⼝之后，⽆线蓝⽛⽿机成为了⼤部分⽤户的选择，随着⽇常使⽤频率和使⽤场景的增多，⼤家也逐渐从简单的通话过渡到了对⾼⾳质、稳定性、佩戴舒适性等更标准特性的要求。

倍思作为⼀家专业的配件⼚商，其产品覆盖的领域⾮常全⾯，可以说我们平时所需的绝⼤部分配件其都有对应产品，⽽我们今天要体验的，正是倍思针对如今⽤户的⾼需求⽽打造的全新蓝⽛⽿机产品——倍思运动蓝⽛⽿机S17。

倍思运动蓝⽛⽿机S17上⼿体验及评测：外观及佩戴倍思S17共有⿊⽩两种配⾊，我更偏爱其中的⽩⾊版本，⽿机除了玫红⾊的装饰圈以外，⾊调⾼度⼀致，实物的观感接近奶⽩⾊，配合上本⾝的硅胶材质，看上去就给⼈很舒适的感觉。

⽿机整体采⽤软线半颈挂式设计，线控布置在右⽿下⽅，线控上集成了micro USB充电接⼝和3颗功能按键，按键间有凸起作为分隔，⽤户在佩戴时完全可以凭⼿感定位直接盲触，⽆论是运动中还是⽇常使⽤都很⽅便。

倍思S17佩戴部分为了保证运动过程中的稳定性，同样进⾏了不少细节优化，⾸先⽿挂从常规的塑胶材质更换为了柔韧性和亲肤性都更好的软硅胶材质，慢回弹的软硅胶不仅佩戴更舒适，稳定性也更出⾊，其带来的⼀⼤额外好处就是对我这样的眼镜党⾮常友好，佩戴倍思S17的时候不会出现眼镜腿和⽿挂之间打架的情况。

其次倍思S17的导⾳⾓度也是经过了专门设计，倍思在通过对⼤量⽿道和⽿廓的数据研究后，定制了60°这样⼀个与⽿廓有着⾼贴合度的倾斜⾓，倾斜⼊⽿的⽅式保证了长时间佩戴也不会别扭，不会出现摩擦疼痛或者胀⽿的情况。

⾮使⽤状态下，倍思S17因为采⽤了磁吸式设计，从⽿朵摘下来轻轻⼀放两侧单元就会吸附到⼀块，不仅省去了⽤户繁复的理线过程，吸附后直接挂在脖⼦上也很⽅便，运动时候⼤家本就是轻装上阵，不便于携带更多物品，这样的便携性是值得好评的。

2019更值得买的T W S真无线耳机盘点记者/ 王媛媛2019年是TWS耳机（真无线耳机）行业快速崛起的一年，TWS耳机在从蓝海变成红海的过程中，我们见证了很多品牌的诞生。

与此同时，选购一款高性价比TWS耳机也成为了一个难题。

产品太多，眼花缭乱，不知从何下手。

今天《消费电子》就2019年很受消费者欢迎的几款TWS耳机进行了盘点，一起来看看有没有你喜欢的产品。

支持蓝牙和NFC两种连接方式，使用非常方便带有专业IPX4级防水，佩戴稳固性高，适合运动场景带有数字降噪功能，可关闭开启环境音，通话效果较好索尼WF-SP700N索尼是世界视听、电子游戏、通讯产品和信息技术等领域的先导者，是世界最早便携式数码产品的开创者。

这款WF-SP700N算是索尼旗下一款价位比较合适的运动型TWS耳机，加上迪丽热巴代言，其受欢迎程度自然不低。

毕竟是国际品牌，索尼的耳机一直都被粉丝追捧，各方面表现也是很给力。

优点：缺点：蓝牙版本较低，按键功能过于简单，无音量控制续航短，3个小时完全不够用，每天都要充几次电舒适度有待提高，耳撑稍稍有点硬，佩戴时需要不时调整自动开启，自动连接，开盒即连，非常便捷Apple H1芯片，链接稳定迅速，信号给力佩戴舒适，智能降噪，通话效果好不同苹果设备间可以无缝对接开放式设计，隔音效果差，嘈杂环境下使用体验差没有专业防水，只有普通防水，进水会影响使用寿命稳固性有待提高，剧烈跳跃等运动容易掉苹果AirPods 2苹果AirPods 2 算是TWS耳机的先驱，它带动了整个耳机市场的变革。

Airpods 2代是今年上半年推出的，相比于1代，2代的提升一直备受争议。

很多消费者说感觉不到有何提升，连外观都基本差不多，甚至有人还觉得2代体验不如1代好。

尽管如此，依然还是挡不住2代热卖的趋势。

缺点：优点：特别企划音质好得没话说，狂虐99%的真无线蓝牙耳机蓝牙信号连接稳定，延迟做得也很不错佩戴稳固性高，不易脱落，有专门的APP配合使用采用先进蓝牙5.0版本，信号连接稳定带有专业IPX5级防水，佩戴稳固性高，适合运动场景坐拥专业的声学技术，音质效果非常不错森海塞尔Momentum True Wireless森海塞尔，传统HiFi耳机品牌之一，拥有悠久的历史，其产品以优越的音质在耳机市场上独树一帜。

录音师（Beats Studio）佩戴舒适感：★★★★★音质：★★★★质感：★★★★录音师作为魔声中的核心产品，有着很高的性价比.它主动降噪功能强劲，能够阻挡飞机引擎级的噪音。

使用一对 7号电池的降噪技术，阻挡噪音的同时放大音量，持续为你提供强劲音质，让佩戴者原汁原味的感受音乐之美.低频下潜深，有着强烈的轰头感,可谓是动感十足.仿佛就像拳击手的重拳打在你耳膜上一样.有力度，有深度，又有速度和弹性.它颜色靓丽，共有9种基本配色，依次为：黑，白，红，宝蓝色，玫红色，紫色，绿色，银色，橙色.并配有2根魔声专用线，一根为带麦对录线，.3.5mmDJ转接头耳机收纳包等其余配件.舒适控制音量和暂停播放.一根为不带麦的对录线.佩戴舒适而言，录音师的佩戴舒适感也是顶级的.我给他5颗星的佩戴舒适度.总而言之，戴上他，这个世界属于你.短语总结：Beats Studio 耳机缔造专业级音质，为专业人士和音乐发烧友等人而设。

适合所有类型的音乐，能够连续长时间使用和抵受冲击。

Beats Studio 头戴式耳机是Beats by Dr. Dre 的标志性旗舰产品。

主动降噪功能令Studio 耳机拥有独一无二的输出和性能，戴上他，这个世界属于你.Solo hd（独奏高清）佩戴舒适感：★★音质：★★质感：★★Solo hd 其实是录音师简化版.从外观而言，它比录音师小了一圈.因此有很多新人误认为这就是录音师.它也缺少了录音师的降噪.音质上也简化了不少.个人认为，性价比不高.相比这几百块而言，还不如去买录音师.当然了，客户有他们的需求.该款的亮点是：轻便，小巧，便于出门携带.音质上虽然没有录音师那么强劲，但也可算是有点特色. 1.由于单元缩小了，低频不会有录音师那么强劲，当然解析也更清晰了.不太喜欢听低频强劲的歌曲的客户可以让他们选择这款.同样配有两根对录线，一根为带麦对录线，舒适控制音量和暂停播放.一根为不带麦的对录线.佩戴舒适度并没有录音师好.由于耳机弹性海绵缩小了，佩戴时会有相对的压迫感.它共有8种基本配色：黑色，白色，红色，宝蓝色，绿色，玫红色，天蓝色，紫色.特殊配色为官方限量版贾斯丁碧波儿的磨砂紫色.短语总结：Beats Solo hd 轻轻，便捷.PS:如果非要说解析好，我也加上吧。

魔声Beats Pro录音师专业版耳机
佚名
【期刊名称】《《IT时代周刊》》
【年(卷),期】2012(000)012
【摘要】魔声Beats Pro录音师专业版耳机＂魔声＂（Monster）公司是世界上最领先的高档耳机制造商,其产品广泛用于家庭娱乐及专业录制等领域。

Beats Pro 是一款头戴式耳机,拥有独立的发音单元和非凡的驱动器,能完整地传递高、中、低各频段的声音和更多的音乐细节,声音动态感强。

【总页数】1页(P66-66)
【正文语种】中文
【中图分类】TN643
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因版权原因，仅展示原文概要，查看原文内容请购买。

时隔五年的全新升级第三代AirPods评测作者：来源：《计算机应用文摘》2021年第22期外观方面，新款AirPods不论是充电盒还是耳机都更像AirPods Pro了：充电盒由之前的竖向矩形改为横向矩形设计，耳机柄长度缩短了33%，与后者大小相当，看着就像是摘掉了耳塞的AirPods Pro。

有了新充电盒，新款AirPods的取戴比之前更方便了：同样易于单手开合的尺寸，耳机拿出来也不像之前还得转过来才能戴上。

现在，新款AirPods和 AirPods Pro的充电盒还支持MagSafe充电，比起原来的无线充电体验虽然说不上好了多少，但也确实更方便了。

新款AirPods充电盒的长度比AirPods Pro的充电盒短了一些，拿在手上的握感更好；重量方面，算上耳机和充电盒，新款AirPods比AirPods Pro几乎轻了10g，与前一代产品相当。

稍微有点遗憾的是，新款AirPods的充电盒依然沿用了系列产品的标志性白色亮面设计，表面容易留下划痕，如果介意这点，依然需要购买保护壳佩戴使用。

但是，考虑到新款AirPods的充电盒支持了MagSafe充电，第三方保护壳可能会影响充电功能，选购之前需要结合相应需求仔细挑选。

如同前文所述，新款AirPods的耳柄变得更短了，尺寸方面与AirPods Pro几乎没有区别，也终于可以摆脱“剪线版Earpods”的称号了。

戴着耳机，很难一眼分辨出来戴的是新款AirPods 还是AirPods Pro，二者在佩戴的视觉效果方面几乎一模一样。

新款AirPods的耳机主体外形向耳道微微收窄，整体尺寸比老款更大，收窄幅度又更小，戴上之后的直观感受是更加贴合耳朵了，佩戴会更稳定。

耳机入耳部分的尺寸更大，佩戴感知自然更强，但也不会像AirPods Pro感知那么明显，笔者的感觉会稍微有一些“硬”，但完全不会难受，对于多数人而言应该也能轻松接受。

与外观一起升级的，还有“全新”的交互方式：力度传感器。