贝恩行业分析概要(英文版)

• Providing a holistic approach to
building competitive advantage and a framework for future decision making
Definition
Reengineering is not...
• Yet another TQM or ‘XYZ’ project • Repackaged cutbacks / downsizing • Automation of existing ineffians going back to the beginning and inventing a better way of
doing work
SFR
5
Reengineering
Reengineering is...
• The fundamental rethinking and
•Defense Co. •Exercise
Agenda
SFR
2
Reengineering
Objectives
•Explain what reengineering is about
–what is reengineering and why is it important?
•Convey Bain’s experience and unique approach
• United Airlines
– plane turnaround shortened from 40 minutes to 25 minutes
Our clients hire us to ensure that their reengineering effort is successful

TRADITIONAL MARKET SEGMENTATION LOSING RELEVANCE: BRANDS NEED TO INTERPRET CUSTOMER ASPIRATIONS WHILE STAYING TRUE TO THEIR OWN DNA
DELIVERING CONTENT, INSPIRATION AND ENGAGEMENT THROUGHOUT TOUCHPOINTS WILL BE KEY TO WIN
VIRTUOUS CIRCLE AROUND THE YOUNGER GEN ACCELERATION:
MILLENNIALS ENTERING THE MARKET WITH CLEAR TASTES AND BEHAVIORS, INFLUENCING OTHER GENERATIONS
WINNING BRANDS DEVELOPING TAILORED STRATEGIES AND UPGRADED VALUE PROPOSITIONS
16-17E PERSONAL LUXURY
GOODS GROWTH
4 LOCAL
+ % CONSUMER
SPEND
6 TOURIST
+ % SPEND
RoW
ASIA
(ex. M. China and Japan)
11
10 YEARS AFTER THE CRISIS, LUXURY MARKET GROWTH DRIVEN BY VOLUME – NOT PRICE INCREASE (EXAMPLE: LEATHER GOODS)
"LOCAL TOURIST" AS THE UNIVERSAL CUSTOMER: ALMOST ALL NATIONALITIES AND GEOGRAPHIES GROWING (ESP. CHINESE AND CHINA)

05
Ratio Analysis的实际 应用案例
总结词
通过Ratio Analysis，分析某公司 的盈利能力，评估其经营绩效和市 场竞争力。
详细描述
利用销售利润率、净利润率和资产周转率等指标，分析该公 司从销售活动中获取利润的能力、成本控制能力和资产利用 效率。
总结词
通过Ratio Analysis，分析某公司的营运能力， 评估其资产管理和运营效率。
资产收益率
02
03
股东权益收益率
反映企业资产创造利润的能力， 计算公式为净利润与总资产的比 值。
衡量股东权益的收益水平，计算 公式为净利润与股东权益的比值。
营运能力比率
应收账款周转率
反映应收账款的周转速度，计算公式为销售收入与应 收账款的比值。
存货周转率
衡量企业存货的流动性，计算公式为销售成本与存货 的比值。
详细描述
利用存货周转率、固定资产周转率和总资产周转率 等指标，分析该公司资产管理和运营效率，以及资 产使用效率和回报水平。
总结词
通过Ratio Analysis，分析某公司的偿债能力，评估其短期和长期偿债能力及财务 风险。
详细描述
利用流动比率、速动比率和负债权益比 率等指标，分析该公司短期和长期偿债
贝恩咨询分析方法Ratio Analysis
目录
• Ratio Analysis简介 • Ratio Analysis的主要类型 • Ratio Analysis的应用步骤 • Ratio Analysis的优缺点分析 • Ratio Analysis的实际应用案例
01
Ratio Analysis简介
Ratio Analysis的重要性
提供决策依据

•Approach
Revising the Mix of Businesses
•Retail Co businesses were evaluated along three groups
of criteria
•Market Attractiveness
• Market size • Market growth • Segment returns • Segment profitability trends
• Rapidly growing channel with high returns.
Need to invest to capture market share and improve operating efficiency
• Large potential market with opportunity to
•Understandable: •Communicates a clear and compelling approach to the business •Will be fully valued by analysts and shareholders
PPT文档演模板
贝恩咨询行业分析-RetailCo1
•France
• Overcapacity in segment, losing market
strategy
PPT文档演模板
贝恩咨询行业分析-RetailCo1
PPT文档演模板
• Background • Approach • Conclusion • Implementation • Results
Agenda
贝恩咨询行业分析-RetailCo1
Approach