色彩文化1

从历史方向上分析中西方色彩的文化差异一、颜色的象征意义和大体在国度上的寓意：Color symbolism in art and anthropology refers to theuse of color as a symbol in various cultures.（Colors In Cultures）色彩蕴含着丰富的文化内涵，能够折射出社会和时代特征。

由于中西方文化的差异，不同的国度和民族对同一色彩在视觉上和心理上会产生不同的联想，形成自己独特的色彩观。

从色彩视角出发，基于白色在中西方文化中象征意义的差异，从文化背景、宗教信仰、历史积淀和政治功能几个方面探究中西方文化的差异，以便更好地了解中西方文化内涵，促进中西文化交流。

色彩作为一种客观存在，其物理属性对各民族都是一样的，但不同的国度和民族由于文化背景的差异对同一色彩会产生褒贬不同的情感意义，形成不同的色彩观，如巴西人忌绿色，日本人忌黄色，泰国人忌红色，比利时人忌蓝色，土耳其人忌花色。

因此，从色彩观可以看出中西方不同的文化内涵。

Colors Meanings In Western Culture二、每个国家的不同意义对比：Red:More than half the globe loves this color. We sure agree. Red is the second-most favorite color on earth. Be it the Ferrari red or a svelte red dress, red is an intense color, and defines many emotions and moods. The most important being, the color of love, passion, seduction, and desire. It also defines enthusiasm, power, and heat. This color also represents anger, violence, and aggression. Red portrays danger and bloodshed. Lighter shades define sexuality, passion, and joy, while darker shades mean anger, willpower, aggression, leadership, rage, and courage.The Power of RedThis is a color representing masculine energy. It stimulates appetite, and also other physical senses like sexual passion. It increases the metabolism rate and blood pressure. It magnifies and intensifies the object, and is attention-grabbing. It provokes the senses and makes a person react faster. Avoid reds for any sort of negotiations and tense situations. Red best serves for creativity and product selling that needs consumers to take action. The high visibility of red results in it being used in danger signs, fire brigades, and stop signs and signals.Red in a Nut ShellStimulating, bravery, attention, excitement, speed, fast action, fire, dynamic, heat, eroticism, war, blood, lust, dream careers, vibrant, provoking, exciting, strength, attention.Cultural Symbolism of Red✻Red was used by ancient Romans to dress their Gods.✻In India, China and Nepal, brides wear red traditionally, as it brings good luck.✻A red 'kimono' in Japan defines good luck and happiness.✻It stands for sacrifice, love, and passion in Christianity.✻Easter eggs were painted in red color in Greece.✻South Africans use red as the color for mourning.✻In Celtic culture, red stands for afterlife and death.Blue:Blue is the most calming color around. The sky, water, blue denims, and even the trail of a soft blue scarf, soothe the mind. Blue stands for tranquility and stimulates calming chemicals in the body. It is also knownas the color of intuition and sixth sense. It is believed blue is the color of heaven. Blue is the least-hated color across cultures. It is the favorite color of more than 50 percent of the total world population, and is officially chosen the world's safest color. A shade of royal blue defines royalty, superiority, and richness. Dark blue portrays knowledge, intelligence, expertise, logic, and dependability. Aquamarine blue defines great ideas.The Power of BlueBlue creates a feeling of trust and loyalty, and hence, is used in most corporate logos across the world. It is also an appetite suppressant. Some people, however, believe blue can be depressive. Hence, the saying, 'feeling blue'. It is the best color to wear for job interviews. It enhances productivity. Lighter shades of blue have more calming effects and feeling of freedom. Darker shades talk more about authority, professionalism, integrity, and sincerity. Blue color represents truth, and is the color of communication. Psychologically, this color portrays qualities of being neat, less fussy, and disliking confrontation and change.Blue in a Nut ShellPeace, tranquility, calm, stability, harmony, unity, trust, truth, faith, empathy, ideas, inspiration, friendship, infinity, confidence, conservatism, security, cleanliness, order, loyalty, sky, water, cold, technology, depression.Cultural Symbolism of Blue✻In ancient Egypt, blue color was known to ward off evil spirits, and was often worn by the Pharaohs.✻In Greece too, blue is considered to ward off evil.✻In Hindu mythology, blue is the skin color of Lord 'Krishna'.✻It denotes immortality in China.✻In Spain and Italy, another term for 'prince charming' is 'the blue prince'.✻Blue stands for mourning in Iraq.✻In Christianity, it is the holy color of Jesus Christ's body and virgin Mary.✻In Belgium, blue is for a baby girl.Green:The color green defines nature. Be it lush green fields or traffic lights, green is an important color, and has many associations with mankind. To begin with, it is the color of freshness, fertility, and growth. Green makes a healing color, and creates compassion, sympathy, and nurturing. Hence, it is often used to represent first-aid, and in hospitals. It also creates harmony of the body and soul. It is the color of healthy relationships. Studies have shown that this color could decrease fatigue, depression, and anxiety. Green is the color of Anahata, which is the 'heart chakra'. It is also believed that dark green improves concentration and vision. Greenis the 'go' signal in all countries, not only for roadways, but for railways and ships too!The Power of GreenIt is a color that does not stress the eyes. Green also relaxes the nervous system and calms the spirit, enhances one's mood and behavior. Darker shades define prestige, wealth, and money. Lighter greens will make you feel fresh, whereas too much green may define jealousy, envy, greed and revenge. Pale lemon green and fluorescent green defines sickness more often, for e.g, animated characters turn green when sick. Productivity in known to increase with a green surrounding.Green in a Nut ShellHealing, abundance, safety, fertility, food, hope, resurrection, youth, hope, immortality, health, generosity, envy, quietude, compassion, renewal, moderation, nurturing, diplomacy, calm, misfortune,self-control.Cultural Symbolism of Green✻Green color is related to currency in the USA.✻In Japan, it defines life and birth.✻If a man wears a green hat in China, it defines that his wife is cheating on him.✻Green also relates to exorcism.✻In Iran, green is a sacred color.✻Houses that are painted g reen in M'zab and Ghardaïa (located in eastern Algeria), indicate that the residents have made their holy pilgrimage to Mecca.✻Green was sacred to the Egyptians, temple floors were often painted in green.✻It is the national color of Ireland.✻Since green defined fertility, it was often the preferred color for wedding gowns in the 1400s.✻In England, when the Blackfriars Bridge was painted in green, the suicide rates on the bridge decreased by 34 percent.Yellow:Yellow is the brightest color on the palette! And what does it say? Well, yellow is a warm color of sunshine and sun-kissed beaches. It is the color of happiness, mental clarity, optimism, cheerfulness, and energy. It is also a color that stimulates appetite, the brain, and memory, leading to confidence. It is proved that studying in yellow rooms enhances focus. Yellow is a practical color, it makes one more analytical, as it is mainly perceived by the brain, and a lot lesser by the heart. Golden and warm shades in this color represent the assurance for a bright and positive future. Psychologically, this color helps one connect to mental thoughts.It represents caution, and is often used in signs. Yellow was also the favorite color of Vincent van Gogh.The Power of YellowIf yellow rules your favorites chart, it means you are a happy-go-lucky person, and enjoy the fine gifts of life. However, excess yellow may cause anxiety and irritation. On the contrary, yellow also defines cowardly attitude. Lighter and creamy shades of yellow will make you feel fresh, elegant, and joyful, whereas duller shades (yellowish green) will show jealousy and sickness. Yellow can be used best in food and restaurants, as it increases hunger. It is also a fast traveling color, its energy vibrates at a fast pace. It is believed that yellow is a favorite among people with high intellect.Yellow in a Nut ShellJoy, happiness, logical, optimism, idealism, imagination, hope, sunshine, summer, gold, philosophy, creativity, practical, judge-mental, dishonesty, cowardice, betrayal, jealousy, covetousness, deceit, illness, hazard.Cultural Symbolism of Yellow✻Yellow was the royal color of the emperors in China during the Ming and Qing dynasties.✻Yellow is sacred, and the color of celebration of spring in India. It is also related to farmers and merchants.✻Europeans consider yellow to be the color for joy, happiness, and hope.✻The Aztec people considered yellow color as the symbol of food.✻In France, yellow represents jealousy.✻In Egyptian and Burmese culture, it stands for mourning.✻Historically, Americans defined yellow color as the symbol of love. ✻Yellow is an auspicious color in Buddhism, and stands for wisdom. ✻It represents the value of courage and nobility in Japan.Orange:Refreshing and citrus, the humble orange dotes to a perfect combination of the heat of red and the happiness of yellow! Orange is the color for refreshment and energy. It is the color most commonly seen in everyday life, be it fruits, vegetables, the sunset, cultures, and even clothes. This color is often considered ambiguous. It stimulates a sense of good health with its juicy and citrus association. It represents taste, and also increases appetite. Orange is the color of fun, adventure, and high spirits. This color also sparks good communication. Hues in orange stimulate mental activity and increase the supply of oxygen to the brain. It is a color thathelps in organizing things and setting them in order.The Power of OrangeThis color is the only one named after a fruit (i.e. Orange). It stands for endurance, harvest and autumn. It is also believed to be the color of lady luck. It's psychology says that this color is re-energizing and helps one look at life in a positive way. The energy of this color is warm and thoughtful. If orange is your favorite, you are more of an independent, thoughtful and fun loving person. Oranges are best used in foods and restaurants as they encourage social communications and also increase hunger. Kids are easily attracted to orange.Orange in a Nut ShellEnergy, balance, warmth, enthusiasm, vibrant, expansive, flamboyant, justice, fascination demanding of attention. Red-oranges define sexual passion, desire, aggression. While darker shades of orange have the downside representing deceit, showoff, over-confidence. More lighter shades mean health, happiness, good manners and sophistication.Cultural Symbolism of Orange✻Orange is the national color of the Dutch Royal family of Netherlands. ✻It is the color most commonly associated with saints. In Buddhism monks wear yellow-orange colored robes.✻It is related to 'gluttony' in Christianity.✻Orange color represents joy and happiness in Japan and China.✻It is the emblematic color of the royal family.✻In India, especially in Hinduism, orange is a sacred and holy color.✻It stands as the symbol of inexpensive items and Halloween in the US.Purple :With its rich, deep hues, purple is a color that defines luxury. From rich velvets to royal branding, this color is regarded as perfect and ideal, as it defines the heat of red and the calmness of blue. It also relates to imagination and introspection. This color helps fulfilling deep thoughts and aspirations. Hues of purple and even violet are associated with futurism, spirituality, and psychic energy. They also stimulate dreams and intellectual creativity. Purple stands for magic, mystery, creativity, and emotional balance. It defines pure and compassionate love, wisdom, void of ego. Though purple is a color that people may either like or hate, it is the most loved color. Cleopatra, the Egyptian queen, simply loved purple color.The Power of PurpleViolet color is mostly suggested for meditation, deep sleep, and calming an irritated mind. Leonardo da Vinci believed that in purple light (stained light of a purple glass), the power of meditation increased 10 times than usual. Darker shades like deep purple define luxury, and also gloom, sadness, and frustration. Lighter shades of violet and lavender draw sensuality, romance, creativity, and most of the positive traits. Most men love the dark hues, whereas women prefer the lighter shades of purple.Purple in a Nut ShellRoyalty, spirituality, nobility, selfless, spirituality, ceremony, mysterious, transformation, fantasy, wisdom, enlightenment, artificial, cruelty, arrogance, immaturity, pompous, mourning.Cultural Symbolism of Purple✻In Rome, during ancient times, purple-colored fabric was worn only by the royals, as this color was very expensive to make.✻Purple is the color of mourning in Thailand.✻In Catholic culture too, it stands for death, mourning, and crucifixion. ✻Christianity also associates purple with Lent and Advent.✻In Chinese culture, purple was the color of harmony.✻In Japan, the color was named 'Imperial Purple', and defines power, status, and wealth.✻The American award for bravery is called the 'Purple Heart'.✻It denotes the values of faith and virtue, in Egypt.✻Julius and Augustus Caesar marked purple as their royal color.✻Purple stands as the color of omen in Iran.Pink:With its soft and delicate hues, pink stands universally as a feminine color. Pink roses, curtains or accessories, most of us love at least one shade of pink. This color symbolizes love and youth. It is a charming color, and defines self-worth, goodwill, feminism, joy, and happiness. The feelings of nurturing, tenderness and care, are associated with pink. It draws the best of traits from red and white. This unique combination makes pink generous, beautiful, serene, pure, inspiring, and relaxed. Pink color unites the mind with nurturing and selfless thoughts. It helps in receiving or giving affection. This color demands admiration and respect. Pink willmake a person more gentle and careful in handling any situation or thing.The Power of PinkA study shows that the color pink has healing properties, especially for those people going through an emotional trauma. Pink was also used in prison walls to calm aggressive prisoners. If pink is your favorite, you are more of a calm, graceful, loving, and sensitive person. Brighter shades attract youth, high spirits, confidence, action, and fun. More subtle pinks bring blush, sweetness, beauty, tender romance, and unconditional love.Pink in a Nut ShellLove, affection, heart, tenderness, friendship, innocence, charm, sweet, gentle, good health, thoughtful, kind, intuitive. The negative traits of pink are physical weakness, immature, low self-worth and willpower, over sensitive and emotional.Cultural Symbolism of Pink✻Pink stands for joy and happiness in Catholic tradition.✻It is the color for trust in Korea.✻In the European times, pink was the color for boys. Girls were dressed in blue and boys in pink, as it is a stronger color than blue. Later however, the concept changed. It was believed that girls took birth from the bud of the pink rose. Hence, thereafter, pink was associated with girls.✻It is a feminine color for most Eastern countries.✻In Japan, however, it is used for both males and females.White:A pure and neutral shade of white is soothing. It is a combination of allcolors that make up the spectrum. It balances the virtues of each color fairly, and hence, is considered perfect. White portrays the sense of being complete. It represents openness, truth, kindness, healing, and positivity. This color also helps a new beginning and cleansing of the mind, body, spirit, and energies. It helps the mind organize the clutter in it, and makes space for new ideas. Due to the soothing qualities of this color, doctors and nurses wear white robes.The Power of WhiteWhite energies will help you balance your decisions, and have a neutral outlook. It will help the mind fight and come out of the dark to a pure living. This color stands as a brilliant hue for the human eye. Best used in safety and cleanliness, white goes well with products that define purity, order, and simplicity. Overuse of white can however not be healthy. In most cases, white rooms project a feeling of emptiness and being lonely. It also means to be cold, boring, and defines a life without happiness.White in a Nut ShellReverence, purity, simplicity, cleanliness, peace, humility, precision, innocence, youth, birth, winter, snow, good, equality, sterility, marriage(Western cultures), death (Eastern cultures), cold, clinical, sterile, critical. Cultural Symbolism of White✻White is considered to be a sad color in most Eastern cultures. In India and China, it is related to mourning and death.✻Queens in Europe considered white as the color of mourning, during the medieval times.✻In Thailand, India, and Burma, a white elephant is considered sacred. ✻The Pharaohs of Egypt wore crowns that were white in color.✻In Western countries, white color defines a virgin. Brides often wear a white wedding gown, for good luck. White color also represents angels. ✻White represents the Madonna in Christianity. The bible describes white as the color of light and the divine.✻In Persia, it is believed that white was the color worn by Gods.✻In Greece, white clothing was worn to bed during ancient times. It was believed that this color gave happy and pleasant dreams.✻The universal symbol for peace is a white dove.Black:Dense and powerful, black is a heavy and timeless color. It defines mystery, and is often referred to as an unknown color. Black signifies seduction, secretive nature, sophistication, high status, career-headed attitude, and dignity. Black is a bold color of authority, sensation, elegance, domination, and confidence. It is a color that also defines submissive nature, hence, it is worn by priests; which represents submission to the holy and divine power. As black defines an end, which is followed by a new beginning, this color is often preferred by teenagers. Thus, the transcendence from childhood to teenage makes them moreattracted to black.The Power of BlackThis color helps in self-control and independence. It also has the capacity to absorb bad energies. Since black is a heavy color, it is often worn by people because it makes them appear slim. The sophistication of black also makes it a must-have for other luxury products and high-end markets. This is why luxury cars are usually preferred in black. Excess black can be discouraging and sweep thoughts towards negativity. Black also denotes the unseen, evil, and darkness. It defines limits, and hence, black has an unfriendly and reserved appeal.Black in a Nut ShellPower, sexuality, sophistication, formality, elegance, wealth, mystery, fear, evil, anonymity, unhappiness, depth, style, dramatic, evil, sadness, remorse, anger, underground, good technical color, mourning, death, control, pessimistic.Cultural Symbolism of Black✻Priests wore black in Aztec culture. It was also the color of war.✻Black is the color for the traditional clothing of boys in China.✻In Egypt and Rome, black was used for mourning.✻In Eastern cultures, carrying black in any form with oneself, acts as a protection from evil spirits.✻Black cats in Egypt were believed to have divine powers.✻In other cultures, a black cat that crosses one's way gives bad luck. ✻In Thailand, black denotes evil, sadness, and bad luck.✻Black color was considered good by the native Americans, as the soil was black.Brown:The nutty and earthy shades of brown create a warm atmosphere. This color defines simplicity and friendliness. It creates a feeling of being complete, stable, no-nonsense, and down-to-earth attitude. Brown will make you feel complete, and in sync with the environment and nature around you. Brown defines the security of materialistic possessions, demands neatness and order. Family, belonging, harmony, and taste for finer things in life, are a few more qualities of brown. This color also stimulates appetite, and represents the organic and natural things in life. This color does not express feelings easily, and tries to sort all matterswithin itself. Brown is again either a good color giving comfort and assurance, or it is a bad color that suffocates.The Power of BrownThis color can be completely depended upon. As discussed, it is a solid color, defining structure. No other color contrasts brown. This shade goes well with all colors. Lighter shades of brown bring honesty. Beige and ivory hues reflect loyalty, and being practical and simple. Darker shades can be possessive, depressed, and sad. Reddish and earthy browns define autumn and harvest. Copper and coffee hues relate to style, financial goals, and richness. It is believed that seeing brown color in your dreams is a sign of good luck for money.Brown in a Nut ShellFriendly, warm, strong, practical, sincere, honest, earth, hearth, home, outdoors, reliability, comfort, equality endurance, stability, simplicity, maturity. Some negative qualities are being stingy, passive, materialistic, boring, lacking humor and rough in nature. These traits make brown a favorite among most men.Cultural Symbolism of Brown✻Brown resembles the drying of leaves, and hence, is not a happy color in India.✻It is the color for Thanksgiving in USA, along with orange.✻The Victorian term for a penny was a 'brown'.✻Australians consider brown as the color of their land.✻It is believed brown color discourages sales in Columbia.古代中国：颜色大的方面总结。

⾊彩构成（⼀）⾊彩的基本常识和⾊彩与⼼理⾊彩构成（⼀）⾊彩与⼼理⼀、⾊彩的作⽤（1）决定空间的情调或⽓氛；（2）调节空间，使其产⽣更⼤或更⼩的感觉；（3）隔断和划分空间；（4）连接空间或令其和谐统⼀.⼆、⾊彩与知觉1.视觉与⾊彩适应明适应暗适应⾊适应2. ⾊彩的通感在⾃然界中有最丰富的⾊彩资源，⽐如阳光、花草、天空、⼤海等，它们⾃⾝的颜⾊已被⼈们不知不觉地接受、认同并形成⼀种意识，很多⼈对颜⾊的感觉或联想都是相似的，这种特点叫做“共通性”A．⾊彩的易见度：⾊彩在不同底⾊上的易见程度。

B.胀缩感----------⾊相⽅⾯:红橙黄给⼈以前进膨胀的感觉;蓝、蓝绿、蓝紫有后退收缩的感觉。

⾊相的胀缩感明度⽅⾯:明度⾼⽽亮的⾊彩有前进膨胀感;明度低⽽暗的⾊彩有后退收缩感。

明度的胀缩感纯度⽅⾯:⾼纯度的鲜艳⾊彩有前进膨胀感;低纯度的灰浊⾊彩有后退收缩感。

纯度的胀缩感胀缩冷暖C.进退感进退D.轻重感轻重动静F.华丽与朴素感华丽朴素G.明快与忧郁感明快忧郁空间设计中的配⾊法则：1、深⾊会使空间变⼩，天花板变低；2、淡⾊会使空间变⼤，天花板变⾼；3、蓝⾊的冷⾊调会给房间宽敞的感觉，就视觉效果⽽⾔，墙⾯和天花板就会有退缩感；带有明显红⾊系列的暖⾊调会产⽣相反的效果；4、暖⾊系的⾊彩适宜于装饰寒冷地区的房间以及朝北等较阴冷的房间，它能创造亲切，舒适，温暖的⽓氛；⽽冷⾊系则适宜于装饰炎热地区的房间或朝南的阳光充⾜的房间，因为这样的⾊彩易于形成宽敞，优雅的环境。

5、强烈，丰富，深重的⾊彩适宜于装饰⾯积较⼤的房间，⽽明亮、浅淡的⾊彩则适宜于装饰⾯积较⼩的房间。

6、前进⾊，对⽐⾊和⾼明度⾊彩可创造刺激，活泼的环境，多⽤于装饰餐厅和⼉童房间；后退⾊和⽆彩⾊以及⼀些较为浅淡的⾊彩，则适宜于营造宁静，和谐的⽓氛，多⽤于卧室，书房和⽼年⼈的房间；7、对⽐⾊的选⽤应避免太杂，⼀般在⼀个空间⾥选⽤两⾄三种主要颜⾊对⽐组合为宜；8、⽆彩⾊系列的⾊彩，如⿊，⽩，灰，⾦，银等，以及彩度极低的⾊系，没有强烈的个性，易于同任何⾊彩调和，⼀般⽤作背景⾊，以烘托主⾊。

《山海经》蛇意象的色彩文化摘要：蛇是中国神话体系中的一个重要意象，也是中国神话经典古籍《山海经》中频繁出现的一个意象。

《山海经》中蛇意象色彩不一，主要有青、赤、黄、白、黑五色，五色蛇出处不同，职能有别，体现了中国传统色彩文化。

关键词：山海经；蛇；色彩文化蛇是中国神话中的一个重要意象，从古至今关于它的神话故事乃至文学创作层出不穷，作为中国神话传说经典古籍的《山海经》中同样多有记录。

在《山海经》中，“蛇”是一个具有多种形态和职能的意象，同时也是一个拥有多种色彩的意象。

根据统计，其色彩主要包括五种颜色，分别是青色、赤色、黄色、白色和黑色，它们在《山海经》中属性不同，职能不同，体现了一定的色彩观。

一、中国传统色彩文化概述中国，是人类史上运用象征色彩最早的国家。

早在上古时期，中国智慧的原始先民就从自身的生活生产中归纳经验，总结出五种基本颜色：青，赤，黄，白，黑五色。

到战国时期，人们开始使用“五色之说”来概括这五种颜色。

“色在具备物质的一种属性的同时，又具有作为共通语言的象征性和逻辑性。

”因此这五种色彩在中国上古色彩体系中，不仅具有物质属性，同时体现了我国上古时期的宇宙世界观和民族文化性。

说起五色，国人总会联想到五行之说。

那何谓“五行”？《国语·郑语》载：“夫和实生物，同则不继。

以他平他谓之和，故能丰长而物归之。

若以同裨同，尽乃弃矣。

故先王以土与金、木、水、火杂，以成百物。

”由此可知，五行就是金木水火土五个要素，是万事万物诞生之本。

中国传统文化体系中，“五行说” 常与“阴阳学”合流，称“阴阳五行说”。

而在阴阳五行说中总将五行与五色相配，即“金、木、水、火、土” 对应“白、青、黑、赤、黄”，由此对色彩赋予了一定的文化内涵。

此外，阴阳五行说还表示五行还可对应五方四时，五方指东南西北中五个方向，四时指春夏秋冬四个季节。

综上可得，五色五行，五方四时相对性为：青对木对东对春，赤对火对南对夏，黑对水对北对冬，黄对土对中对四季，白对金对西对秋。

中国传统色彩知识
中国传统色彩知识主要基于五色体系，即黑、赤、青、白、黄这五种颜色被视为正色。

这些颜色在古代中国的色彩观念中具有深远的影响。

黑色在《易经》中被认为是天的颜色。

古人感觉到的北方天空长时间都显现神秘的黑色，因此黑色在古代中国是众色之王，也是中国古代史上单色崇拜最长的色系。

赤色在民间象征吉祥喜庆，而在周代被崇尚。

黄色是中心色，象征大地的颜色。

在中国有“黄生阴阳”的说法，把黄色奉为彩色之主，是居中位的正统颜色，为中和之色，居于诸色之上，被认为是最美的颜色。

青色（含绿）象征着生机勃发的春天。

白色在中国古代色彩观念中，具有多义性。

“五行”说把白色与金色相对应，证明中国古人感觉到白色象征着光明，列入正色，表示纯洁、光明、充盈的本质。

此外，中国古代的色彩命名非常诗意化，如“暮山紫”、“青梅煮酒”、“明月珰”、“天水碧”等。

这些颜色名称不仅是一种颜色描述，还蕴含着深厚的文化意蕴。

例如，“青梅煮酒”不仅指一种青色梅子酒，还让人联想到春日踏青和诗酒趁年华的意境。

中国传统色彩知识是一个丰富而复杂的体系，它不仅是一种视觉表达方式，还蕴含着深刻的文化内涵和哲学思想。

中国第⼀⾊彩——中国红对于中国⼈⽽⾔,没有什么颜⾊⽐红⾊更能代表喜庆了,尤其是在年关岁尾的时候,红⾊不仅能让寒冷的冬季在视觉上有了新颜⾊,更预⽰着“鸿运当头”的好兆头。

“中国红”指的是中国⼈喜爱的⼤红⾊，在中国有着极其丰富的象征意义，甚⾄可以象征中国，因⽽被称为“中国红”。

在汉语中，“红”⼜称“朱”“⾚”“丹”“茜”“绛”“绯”“彤”等，可见中国⼈对红⾊的偏爱。

这些词在译成英⽂时，都可⽤red⼀词。

在中国传统⽂化中，红⾊象征⾼贵——皇宫的墙是红的，皇帝⽤的朱笔是红的，现在政府下发的“红头⽂件”⼤概也是由此传下来的。

此外，达官贵⼈的宅邸的门叫做“朱门”；⾼贵⼈家⼩姐住的屋⼦称为“红楼”；佛教把⼈世间称为“红尘”，科举考试发布的考中者名单称为“红榜”。

红⾊也象征喜庆、吉利和幸福。

中国⼈在过春节时挂红灯笼，贴红对联、红窗花；办喜事时点红烛，将新房布置成红⾊，不仅新娘穿红⾐服，新郎也要“披红”。

汉语中的“满堂红”也表⽰这样的含义。

红⾊还象征花的颜⾊，⽐如“落红”中的“红”就指花，因此也象征着美丽，故常称⼥⼦为“红颜”。

中国古⼈认为红⾊源于太阳，因为烈⽇如⽕，所以中国⼈的祖先，对阳光有⼀种本能的依恋和崇拜。

他们早知道只有在红⾊的太阳照耀下，万物才能⽣机勃勃。

在这种⽂化背景下，红红⽕⽕的红颜⾊⾃然⽽然地产⽣了喜庆和吉祥之意。

在汉语⾥，“红”经常是成功的象征，事业开头顺利叫“开门红”,受到上级赏识的⼈叫“红⼈”，有名的歌星叫“红歌星”，运⽓⾮常好叫“⾛红运”。

“红”也代表着吉祥，请柬是红⾊的，光荣榜是红⾊的，表彰先进⼈物要戴⼤红花，压岁钱要⽤红纸包，新娘⼦要穿红⾐坐红轿，本命年要系红腰带等。

凡是中国⼈使⽤的主流的颜⾊，就可以被国际认为是“中国红”，这个红是⾮常丰富的，有⼤红、有朱红、有桔红，有各种各样的红。

“中国红”的⽓象，正⾊、艳丽、沉着。

红⾊不仅是喜庆与祥和的颜⾊；红⾊也是民俗与⽂化的颜⾊；中国红记载着中国⼈的⼼路历程，经过世代承启、沉淀、深化和扬弃，传统精髓逐渐嬗变为中国⽂化的底⾊，以热忱、奋进、团结的性格⽴⾝于民族之林。

《山海经》蛇意象的色彩文化作者：康健来源：《世界家苑·学术》2018年第06期摘要：蛇是中国神话体系中的一个重要意象，也是中国神话经典古籍《山海经》中频繁出现的一个意象。

《山海经》中蛇意象色彩不一，主要有青、赤、黄、白、黑五色，五色蛇出处不同，职能有别，体现了中国传统色彩文化。

关键词：山海经；蛇；色彩文化蛇是中国神话中的一个重要意象，从古至今关于它的神话故事乃至文学创作层出不穷，作为中国神话传说经典古籍的《山海经》中同样多有记录。

在《山海经》中，“蛇”是一个具有多种形态和职能的意象，同时也是一个拥有多种色彩的意象。

根据统计，其色彩主要包括五种颜色，分别是青色、赤色、黄色、白色和黑色，它们在《山海经》中属性不同，职能不同，体现了一定的色彩观。

一、中国传统色彩文化概述中国，是人类史上运用象征色彩最早的国家。

早在上古时期，中国智慧的原始先民就从自身的生活生产中归纳经验，总结出五种基本颜色：青，赤，黄，白，黑五色。

到战国时期，人们开始使用“五色之说”来概括这五种颜色。

“色在具备物质的一种属性的同时，又具有作为共通语言的象征性和逻辑性。

”因此这五种色彩在中国上古色彩体系中，不仅具有物质属性，同时体现了我国上古时期的宇宙世界观和民族文化性。

说起五色，国人总会联想到五行之说。

那何谓“五行”？《国语·郑语》载：“夫和实生物，同则不继。

以他平他谓之和，故能丰长而物归之。

若以同裨同，尽乃弃矣。

故先王以土与金、木、水、火杂，以成百物。

”由此可知，五行就是金木水火土五个要素，是万事万物诞生之本。

中国传统文化体系中，“五行说” 常与“阴阳学”合流，称“阴阳五行说”。

而在阴阳五行说中总将五行与五色相配，即“金、木、水、火、土”对应“白、青、黑、赤、黄”，由此对色彩赋予了一定的文化内涵。

此外，阴阳五行说还表示五行还可对应五方四时，五方指东南西北中五个方向，四时指春夏秋冬四个季节。

综上可得，五色五行，五方四时相对性为：青对木对东对春，赤对火对南对夏，黑对水对北对冬，黄对土对中对四季，白对金对西对秋。

第一章色彩基础知识第一节色彩与色彩构成1、色彩说到色彩大家应该都很熟悉，因为我们周围到处都有弥漫着色彩。

像蓝天、白云、绿草、红花都是有色彩的。

包括现在随着气温渐渐升高，慢慢的就过度到了炎热的夏天了，人们都开始换上色彩缤纷的夏装。

比如像我们的手机也可以换一换沉闷的颜色，现在不是都有换手机壳之类的，可以让我们手机的风格与这个即将来临的夏天显得更搭。

如果说装扮的话，还有色彩绚丽的指甲油，彩妆。

还有新娘的婚纱的颜色，2011年春天的婚纱设计呢，不仅仅只有白色，因为我们最常穿的就是白色，为了把新娘打扮成彩色的新娘，设计者就设计了很多颜色的婚纱，比如迎合春天氛围的淡绿色是非常流行，由浅色渐变深色给人一种神秘高雅的感觉，米色显得人比较恬静素雅，接近白色淡粉色婚纱符合女孩梦幻的婚礼幻想，所以说不同的颜色会给人带来不同的视觉感受。

还有像一些家居产品的色彩设计，深蓝的小窝有种海风的清凉感，橙香的家居又带来了春夏的酸甜感，淡淡的绿色犹有种宁静而安详。

我家有个邻居就是把每件屋子都刷成不一样的颜色，有黄色、粉色，我们不能说他们这样做不好，每个人都有自己的独特的审美，这种审美呢会随着你的阅历、知识的丰富而不断的改变。

还有波普风格，又称流行风格，这个词（pop)来自英语的“大众化”，最早起源于英国。

二战以后出生的新生一代对于风格单调、冷漠缺乏人情味的现代主义、国际主义设计十分反感，认为是陈旧的、过时的观念，他们希望有新的设计风格来体现新的消费观念、新的文化认同立场，于是在英国青年设计家中出现了波普设计运动。

波普运动产生的思想动机来源自美国的大众文化，包括好莱坞电影、摇滚乐、消费文化等。

波普风格主要体现在和年青人有关的生活用品等方面，如古怪家具、迷你裙、流行音乐会等，追求大众化、通俗化的趣味，设计中强调新奇与独特，采用强烈的色彩处理。

而且很多设计都具有游戏色彩，有一种玩世不恭的青少年心理特点，就像流行歌曲一样。

因为波普风格追求的是一种装饰感，缤纷的色彩，从而可以让空间有一种跳跃感，层次更加立体，所以是春天居室装扮用的比较多的手段。

色彩对于事物的表现能力有着其他形式无法比拟的超强效果。

在我们生活里，色彩无所不在，它是构成我们生活环境的重要组成部分。

可以说我们对每一件事物的认知，都是从色彩与形状开始的。

我们也在用色彩创造丰富的视觉空间，用色彩的语言与社会进行沟通。

日常生活中，人们对颜色的反应都是有一定的规律。

为此人们把每种颜色都赋予了特殊的感情意义。

色彩构成（Interaction of Color），即色彩的相互作用，是从人对色彩的知觉和心理效果出发，用科学分析的方法，把复杂的色彩现象还原为基本要素，利用色彩在空间、量与质上的可变幻性，按照一定的规律去组合各构成之间的相互关系，再创造出新的色彩效果的过程。

色彩构成是艺术设计的基础理论之一，它与平面构成及立体构成有着不可分割的关系，色彩不能脱离形体、空间、位置、面积、肌理等而独立存在。

作为一个网页设计师，只有掌握色彩构成原理，熟知各色彩的相互关系及各种色彩的生理或心理作用，结合自己所具备的平面构成知识，在网页设计中正确用色，才能实现传达特定信息和渲染页面的效果的目的。

1、色彩的性质A、光与色彩色彩是由光的刺激而产生的一种视觉效应。

光好似产生色的原因，色是光感觉的结果。

光在物理学上是电磁波的一部分，其波长自700~400nm，在此范围称为可视光线。

当把光线引入三棱镜时，光线被分离为红、橙、黄、绿、青、蓝、紫，因而得出的自然光是七色光的混合。

这种现象称作光的分解或光谱，七色光谱的颜色分布是按光的波长排列的。

B、物体色物体本身不会发光的，之所以能看到它，是因为光源色经物体表面的吸收、反射，反映到视觉中的光色感觉。

物体在自然光照下，只反射其中一种波长的光，而其它波长的光全部吸收，这个物体则呈现反射光的颜色。

如果某一物体反射所有色光，那么我们便感觉这个物体是白色的；如果把七色光全部吸收，那么就呈现一种黑色；实际上，现实生活中的颜色是极其丰富的，各种物体不可能单纯反射一种波长的光，它只能对某一种波长的光反射得多，而对其它波长的光按不同比例反射得少，因此，物体的颜色不可能是一种绝对标准的色彩，而只能是倾向某一种颜色，同时又具有其它色光的成分。