速卖通专用英语总结很值得一看。

亚马逊常用英语HEN system office room 【HEN16H-HENS2AHENS8Q8-HENH1688】买家投诉有问题，首先需要买家提供证据Dear friend We are sorry to hear that. Could you please kindly take some pictures for our evaluation? We will double cheIf it is really our quality issue, the refund or new replacement will be availablLooking forward to hearing from you regards！walker若是因为没达到买家期望值，不是质量问题Dear friend Thanks for your pictures. After reviewing the pictures, we found that it is under our specifications. The swe are sorry that you don't like it, in order to showing my apologies, would we gBest regards！walker若是质量问题,询盘客户要退款还是重新发送Dear friend Thanks for your pictures. We are sorry that this is our quality issue. Would you like to refund or new replBest regards！walker 若是质量问题，需要重新发送Dear friend Thanks for your pictures. We are sorry that this is our quality issue. Ok, we will send you a new one for rBest regards！walker 若是质量问题，需要退款Dear friend Thanks for your pictures. We are sorry that this is our quality issue. Ok, we will issue the refund for youBest regards！walker 针对尺码的问题Dear friend We are sorry to hear that. Could you please kindly take some pictures for our evaluation? We will double cheLooking forward to hearing from you regards,walker若是质量问题,不影响使用，刺绣问题（针对服装）Dear friend Thanks for your picutres. We are sorry that this is our quality issue, but could you please kindly help us If it is workable for you, we will give you the $$$ as the forward to hearing from you regards,walker若是质量问题,不影响使用Thanks for your picutres. We are sorry that this is our issue, In order to showing my apologies, could we give you a good discount or send you aBest regards,若是质量问题,不影响使用Thanks for your picutres. We are sorry that this is our issue, In order to showing my apologies, we glad to give you the $2 as the product is so cheap that we really have no profit. hope you can understand usLooking forward to hearing from you regards,walker若是尺码大小差异Dear friend Thanks for your pictures. We are sorry that we do not find the size difference through the pictures. we did inspect your item that is the same as you ordered before shipment. We are In order to showing my apologies, could we give you a good discount or send you awalker若是尺码大小差异Dear friend Thanks for your pictures. We are sorry that we do not find the size difference through the pictures. we did inspect your item that is the same as you ordered before shipment. We are Due to current situation, In order to showing my apologies, we are happy toofferHowever, some friends will accept the second plan that we send you a new one withHope you consider it .Please you!Best Regardswalker无条件退货Dear friend Yeah, we can accept the return for full refund. Please kindly return back to follAttn: +名字Address: +地址Zip Code: +邮编Phone: +电话 Kindly make sure all returns including all original products, packages, accessoriPlease also be noted that the return cost should be accepted at your end. We willBest regards！walker无条件换货Dear friend Yeah, we can accept the exchange. Please kindly return back to following address:Attn: +名字Address: +地址Zip Code:+ 邮编Phone: +电话 Kindly make sure all returns including all original products, packages, accessoriPlease also be noted that the return cost should be accepted at your end. We willWe have another solution to help you solve the issue easier, if you can help us aBest regards！walker 质量太差退换货Dear friend We are sorry for the quality problems and would pay more attention on the qualityWe will accept your requirement and please kindly return the good。

快消品从业人员必懂的英文销售术语常见的150余条英文销售术语整理如下:DA（Distribution & Assortment）分销Location：位置Display：陈列Pricing：价格Inventory：库存Merchandising：助销Promotion：促销KA（Key Account）：重点客户GKA（Global Key Account）：全球性重点客户NKA（National Key Account）：全国性重点客户LKA（Local Key Account）：地方性重点客户RKA（Retail Key Account ）：零售重点客户SM（ShoppingMall）：大型购物消费中心简称销品茂HYM（Hypermarket）：巨型超级市场，简称大卖场SPM（Supermarket）：超级市场，简称超市S-SPM（Small-Supermarket）：小型超市M-SPM（Middle-Supermarket）：中型超市L-SPM（Large-Supermarket）：大型超市C&C（Cash & Carry）：仓储式会员店CVS（Convenience Store）：便利店GS（Gas Station）：加油站便利店DS（Discount Store）：折扣店MT（Modern Trade ）：现代渠道TT（Tradiditional Trade）：传统渠道OT（Organized Trade）：现代特殊渠道OP（On Premise ）：餐饮渠道HBR（Hotel,Bar,Restaurant）：旅馆、酒吧、餐馆等封闭性通路WHS（Wholesaler）：批发商2nd tier Ws：二级批发商DT（Distributor）：经销商，分销商2ndDT：二级分销商DIST（Distributor System）：专营分销商MW（Managed Wholesalers）：管制批发商PW（Passive Wholesalers）：传统批发商DSD（Direct Store Delivery）：店铺直接配送CSTD（Company Sells Third Party Delivers）：我销他送DC（Distribution Center）：配送中心TPL（Third Party Logistics）：第三方物流CRP（Contiuous Replenishment）：持续补货CAO（Computer Assisted Ordering）：计算机辅助订货PUR（Purchase）：进货OOS（Out of Stock）：缺货Inventory day：库存天数SKU（Stock Keeping Uint）：最小库存计量单位UPC：通用产品编码Bar Code：条形码Slim（Slim）：纤细,苗条(包装)TC：铁罐包装AC：铝罐包装TP（TETRA PAK）：利乐无菌包装(俗称纸包装)PET：宝特瓶(俗称胶瓶)POSM（Point of Sale Materials）：陈列品GE（Gondola End）：端架MIT（Marketing Inpact Team）：卖场整合性陈列；堆箱TG（Type Genus ）：堆头Island Display：堆头式陈列Floor Display：落地割箱陈列Pallet Display：卡板陈列Strip Display：挂条陈列Sidekick Display：侧挂陈列Checkout Display：收银台陈列Cooler Display：冰柜陈列Secondary Display：二次陈列Cross Display：交叉陈列PG（Promotion Girl）：促销员P-T（Part-timer）：临时工，特指临促POP（Point Of Purchase）：门店广告Price discount：特价On-Pack：绑赠Sampling：试吃Road Show：路演，大型户外促销活动DM（Direct Mail ）：商场快讯商品广告；邮报PR（Public Relation）：公共关系NP（News Paper）：报纸杂志AD（Advertisement）：广告GRP（Gross Rating Point）：毛评点;总收视点（媒介用语）Loyalty：忠诚度Penetration：渗透率Value Share：市场份额AVE（Average）：平均数WTD（Weighted）：加权NUM（Numeric）：数值PP（Previous Period）：上期YA（Year Ago）：去年同期VOL（Volume）：销售量VAL（Value）：销售额VAL-PP（Value PP）：上期销售额VAL-YA（Value YA）：去年同期销售额YTD（Year To Date ）：截至当期的本年累计MTD（Means Month to Date）：本月到今天为止SPPD（Sales Per Point of Distribution）：每点销售额BTL（Below The Line）：线下费用ATL（Above The Line）：线上费用ABC（Activity based costing）：成本动因核算法（又称：巴雷托分析法）U&A（Usage and Attitude）：消费态度和行为(市场调查)FGD（Focus Group Discuss）：座谈会(市调一种)Store Check：终端调查，铺市率调查CR：销售代表CR-OP：销售代表-餐饮渠道CR-OT：销售代表-现代特殊渠道CR-MT：销售代表-现代渠道CR-TT：销售代表-传统渠道OTCR：现代渠道销售代表WDR：批发拓展代表ADR：客户拓展代表DCR：分销商合约代表DSR：分销商销售代表KSR：大客户销售主任KAM：重点客户经理CDM：渠道拓展经理MDR：市场拓展代表MDE：市场拓展主任MDM：市场拓展经理TMM：通路行销市场经理TDS：区域拓展主任TDM：区域拓展经理LTDM：高级区域拓展经理UM：业务单位经理（大区经理）GM（General Manager）：总经理GMDR（General Manager Direct Reports ）：总经理直接下属VP（Vice President）：副总裁FVP（First Vice President）：第一副总裁AVP（Assistant Vice President）：副总裁助理CEO（Chief Executive Officer）：首席执行官COO（Chief Operations Officer）：首席运营官CFO（Chief Financial Officer）：首席财务官CIO（Chief Information Officer）：首席信息官Director：总监HRD（Human Resource Director）：人力资源总监OD（Operations Director）：运营总监MD（Marketing Director）：市场总监OM（Operations Manager）：运营经理PM （Product Manager）：产品经理BM（Brand Manager）：品牌经理4P（Product、Price、Place、Promotion）：4P营销理论(产品、价格、渠道、促销)4C（Customer、Cost、Convenience、Communication）：4C营销理论(顾客、成本、便利、沟通)4V（Variation、Versatility、Value、Vibration）：4V营销理论(差异化、功能化、附加价值、共鸣)SWOT（Strengths、Weaknesses、Opportunities、Threats）：SWOT分析法(优势、劣势、机遇、威胁)FABE（Feature、Advantage、Benefit、Evidence）：FABE法则(特性、优点、利益、证据)USP（Unique Selling Propostion）：独特销售主张3A（Avalible、Able、Adsire）：买得到、买得起、乐得买PDCA（Plan、Do、Check、Action）：PDCA循环管理(计划、执行、检查、行动)OEM（Original Equipment Manufacturer）：原始设备制造商,俗称“贴牌”ODM（Original Design Manufacturer）：原装设计制造商OBM（Own Brand Manufacturer）：自有品牌制造商IPO（Initial Public Offering）：首次公开募股LOGO：商标Slogan：广告语FMCG（Fast Moving Consumer Goods）：快速消费品DCG（Durable Consumer Goods）：耐用消费品。

销售达人必会的外贸英语(总2页)-CAL-FENGHAI.-(YICAI)-Company One1-CAL-本页仅作为文档封面，使用请直接删除销售达人必会的外贸英语这是一篇由网络搜集整理的关于销售达人必会的外贸英语的文档，希望对你能有帮助。

1. 招揽顾客一般程序：招呼—问候—寻找相关话题—理出商谈头绪。

所以，打招呼很重要，无论顾客有没有表现购买意愿，您都应该上前问候一句：“What can I do for you”或“May I help you”，也可说：“Can I be of any assistance”，如果是熟客，可简单说声：“Good afternoon, madam, something for you”2. 打开话题如果顾客不置可否或表现出不耐烦的样子，决不可轻言放弃，可以先说：“Everybody is welcome here, madam. Whether she buys or not.(这里欢迎任何人光临，买不买都没关系)”，然后婉转地问：“Are you looking for something”。

3. 拉近距离首先表达自己身份，甚至可以交换名片，然后说些常用客套话，为后来的推销铺路。

一句：“Would you mind my recommending”十分有用。

4. 展示商品可以说：“Please take a look at this.”或“That one, madam(那个好吗)”配合产品加以说明时，则用“As you can see, ~(正如您所见，~)”5. 游说购买初次见面就开门见山、滔滔不绝的做法已经落伍。

当你要说服顾客时，最好用“Well, let me tell you why.”作为解释商品用途、优点的开场白。

速卖通最全订单跟进英文模板未付款订单怎么办？客户投诉质量问题如何沟通？物流速度太慢怎么让买家理解？如何让买家留好评？…三头六臂为大家精心准备了很全面订单的回复模板，您可以找到各种情况下对海外买家的回复办法哦。

1. 未付款订单的催款模板。

（请根据您产品自身特点对描述内容进行修改）Dear xxx We have got your order of XXXXXX。

But it seemsthat the order is still unpaid. If there’s anything I can help with the price,size, etc., please feel free to contact me. After the payment is confirmed, Iwill process the order and ship it out as soon as possible. Thanks! 2. 查看到买家付款完成的订单后，给买家发送订单确认邮件并且告知预计发货时间Hi, xxx, Thank you for your payment for orders xxxxxxx. We will be dispatching these itemswithin the next 3 days. If you have any questions or problems, contact usdirectly for help. 3. 填写了发货通知后告知买家当前状况，（订单号、发货单号、运输方式和发货日期）Hello, xxx, We are happy to tell you we have dispatched your order! You can track itsprogress with the following tracking number: xxxxxx You can also track the delivery of your order yourself here:.It usually takes about 30 days for your order arrive, but as this is theshopping season, the logistics companies are very busy and some orders may takeslightly longer to arrive. If you have any questions or problems, contact us directly for help. 4. 超过5天还未更新物流信息，让买家再等待Dear xxx, As we all know, it’s the busiest part of the shopping season and the logisticscompanies are running at maximum capacity. Your delivery information has not been updated yet, but don’t worry- we will let you know as soon as an update is available. Thank you for your patience! 5. 货物退回，换物流方式重新给买家发货，并延长收货时间Hello, xxx, Due to the overwhelming demand for logistics this shopping season, the originaldispatch has failed. Don’t worry! We have already dispatched your orderwith a different logistics company. You can track the new delivery of yourorder here:. We have also extended the time period for you to confirm delivery. If you have any questions or problems, contact us directly for help. 6. 长时间在途，确认是否收到货物，减少买家未收到的担忧Hello, xxx, If you haven’t received your order yet, please don’t worry. We just checked the trackinginformation and it’s on its way! Don’t worry about your money or your purchase either – if you do not receive your package, we will resend your order, oryou can apply for a full refund. If you have any questions or problems, contact us directly for help. 7. 距离确认收货超时还有1周，依然未妥投，告知买家物流的大致情况，并且告知买家会给他延长收货时间，请买家不要提交纠纷Hello, xxx, We have checked the tracking information and found your package is still intransit. This is due to the overwhelming demand for logistics this shoppingseason. We have also extended the time period for you to confirm delivery. If you have any questions or problems, please contact us directly forassistance, rather than submitting a refund request. We aim to solve allproblems as quickly as possible! Thanks! 8. 客户投诉产品质量有问题(表示歉意，并愿意配合解决问题，承诺下次购买能给予折扣)，请根据订单实际情况进行更改。

卖东西常用英语口语Certainly, I will provide the response in both English and Chinese, with the English part first, followed by the Chinese translation. No emoticons will be used, and the total word count will not be less than 1200 words, without revealing your prompt.When selling items, it is common to use everyday English expressions and phrases. Here are some of the most commonly used ones:1. "Hello, how can I help you today?" - This is a standard greeting to welcome potential customers and offer assistance.2. "This item is brand new and in excellent condition." - Highlighting the quality and newness of the product can help build trust and interest.3. "I'm happy to provide more details about the item if you have any questions." - Showing a willingness to answer any questions the customer may have can help address their concerns.4. "The price is negotiable, so feel free to make an offer." - Indicating that the price is flexible can encourage the customer to negotiate and potentially reach an agreement.5. "I can offer a discount if you're interested in buying multiple items." - Providing a volume discount can incentivize the customer to purchase more.6. "I accept cash, credit card, or PayPal as payment methods." - Offering a variety of payment options can make the transaction more convenient for the customer.7. "I can ship the item to you or you can pick it up in person." - Providing flexible delivery options can cater to the customer's needs.8. "I stand behind the quality of my products and offera money-back guarantee if you're not satisfied." - Offeringa guarantee can build trust and reassure the customer.9. "Thank you for your interest. Let me know if you have any other questions or if you'd like to proceed with the purchase." - A polite and professional closing can leave apositive impression and encourage the customer to complete the transaction.10. "I appreciate your business. Please let me know if there's anything else I can do for you." - Expressing gratitude and a willingness to assist further can leave the customer with a positive experience.These are just a few examples of the common English expressions used when selling items. The key is to be polite, informative, and responsive to the customer's needs.现在让我用中文重复一遍刚才的回答:在出售商品时,使用日常英语表达和短语是很常见的。

商务英语跨境电商高频词汇归纳随着全球经济的快速发展，跨境电商成为一种日益普及的商业模式。

在跨境电商的运营过程中，掌握一些商务英语高频词汇是至关重要的。

本文将对跨境电商中常见的商务英语词汇进行归纳，以帮助读者更好地理解和应用。

一、供应链管理1.1 Inventory（库存）-指存储在库房或仓库中的商品数量。

1.2 Warehouse（仓库）-用于储存、处理和分发商品的建筑或设施。

1.3 Logistics（物流）-指商品从供应商到消费者的整个过程，包括采购、储存、运输、配送等环节。

1.4 Distribution（分销）-指将商品从仓库运送到最终消费者的过程。

1.5 Supply chain（供应链）-指不同环节的企业之间，从原材料供应商到最终消费者，通过合作和协调来完成生产和销售的整个过程。

1.6 Outsourcing（外包）-将某些业务流程和职能外包给外部合作伙伴，以实现成本和效益的最优化。

二、电子商务平台2.1 E-commerce platform（电子商务平台）-用于在线交易和销售商品的虚拟平台，例如京东、亚马逊等。

2.2 Marketplace（电商市场）-在线平台，允许不同卖家在同一平台上销售商品，例如阿里巴巴国际站、eBay等。

2.3 B2B（Business-to-Business）-指企业之间进行的电子商务活动，例如供应商与制造商之间的交易。

2.4 B2C（Business-to-Consumer）-指企业与消费者之间进行的电子商务交易，例如在网上商城购买商品。

2.5 C2C（Consumer-to-Consumer）-指消费者之间进行的电子商务活动，例如通过在线拍卖网站进行二手商品的交易。

2.6 E-payment（电子支付）-通过网上银行、支付宝等电子渠道进行的支付方式，方便快捷。

三、国际贸易3.1 Import（进口）-从其他国家购买商品并引入本国市场。

3.2 Export（出口）-将本国商品销售给其他国家的过程。

商务英语销售词汇总结大全salable 畅销的popular 有销路的find a market 销售selling line 销路trial sale, test sale, test market 试销salable goods 畅销货popular goods 快货the best selling line (the best seller) 热门货to find (have) a ready market 有销路，畅销to have a strong footing in a market 很有销路good market 畅销poor(no) market 滞销goods that sell well 畅销货sell like wild fire 畅销，销得很快以下是这些重点词汇应用的举例：1.Your T shirts can find a ready market in the eastern part of our country.贵国的T恤在我国东部市场很畅销。

2.We all understand that Chinese shippers are very popular in your market on account of their superior quality and competitive price.我们都知道中国拖鞋因价廉物美而畅销于你方市场。

3.This product has been a best seller for nearly one year.该货成为畅销货已经将近1年了。

4.There is a good market for these articles.这些商品畅销。

5.There is a poor market for these articles.这些商品滞销。

6.There is no market for these articles.这些商品无销路。

商务英语跨境电商高频词汇的归纳：1.Cross-border e-commerce (跨境电商)2.Online marketplace (在线市场)3.Dropshipping (代发货)4.Supply chain management (供应链管理)5.Fulfillment center (配送中心)6.Customs clearance (清关)7.Tariffs (关税)8.Trade agreement (贸易协议)9.Import/export regulations (进出口规定)10.International shipping (国际运输)11.Payment gateway (支付网关)12.Foreign exchange (外汇)13.Currency conversion (货币转换)14.VAT (Value-Added Tax, 增值税)15.Sales tax (销售税)16.Return policy (退货政策)17.Customer service (客户服务)18.Product listing (产品列表)19.Inventory management (库存管理)20.Wholesale (批发)21.Retail (零售)22.Market analysis (市场分析)petitor analysis (竞争对手分析)24.Target audience (目标受众)25.Marketing strategy (营销策略)26.Search engine optimization (SEO, 搜索引擎优化)27.Social media marketing (社交媒体营销)28.Email marketing (电子邮件营销)29.Conversion rate (转化率)30.Click-through rate (CTR, 点击率)31.Return on investment (ROI, 投资回报率)32.Intellectual property (知识产权)33.Privacy policy (隐私政策)34.Terms and conditions (条款和条件)35.Affiliate marketing (联盟营销)36.Product review (产品评价)37.Customer feedback (客户反馈)38.After-sales service (售后服务)39.Globalization (全球化)40.Localization (本地化)以上词汇是跨境电商领域常用的商务英语词汇，掌握这些词汇能够帮助你更好地理解和参与跨境电商的相关活动和讨论。

跨境电商运营常用英语跨境电商运营常用英语跨境电商运营是指一种在国际市场上销售商品的商业模式，它需要处理各种语言、文化、法律和财务等方面的问题。

因此，跨境电商运营需要掌握一些常用的英语词汇和短语，以便与国际客户、供应商和物流公司进行有效的沟通。

下面是一些跨境电商运营常用的英语词汇和短语。

1. Product sourcing: 产品采购2. Supplier: 供应商3. Product listing: 产品清单4. Product description: 产品描述5. Product images: 产品图片6. Product details: 产品细节7. Product specifications: 产品规格8. Product pricing: 产品定价9. Minimum order quantity (MOQ): 最小订单量10. Lead time: 生产周期11. Payment terms: 付款条款12. Shipping terms: 运输条款13. Freight cost: 运费14. Customs clearance: 海关清关15. Duty and taxes: 关税和税费16. International trade regulations: 国际贸易法规17. Export documentation: 出口文件18. Import documentation: 进口文件19. Commercial invoice: 商业发票20. Packing list: 装箱单21. Bill of lading: 提单22. Commercial terms: 商业条款23. Incoterms: 贸易术语24. Free on board (FOB): 离岸价25. Cost, insurance and freight (CIF): 成本、保险费和运费价26. Carriage and insurance paid to (CIP): 运费和保险费付至27. Delivery duty paid (DDP): 运费、关税和税费全包价28. Letter of credit (L/C): 信用证29. Trade assurance: 贸易保障30. Quality control: 质量控制31. Inspection: 检查32. Sampling: 取样33. Testing: 测试34. Product certification: 产品认证35. After-sales service: 售后服务以上是跨境电商运营常用的英语词汇和短语，掌握这些词汇和短语能够帮助跨境电商企业更好地理解和应对国际市场的挑战，提高企业的竞争力和市场占有率。

速卖通付款问题解答模板英文How to solve payment issues?If you could not pay for your order through card, please check My Appeal as below:1. When there is appeal pending on the page, you needto submit with required documents first;2. In case, you have already appealed online, kindly be awaiting for 1 business days;3. Otherwise, you could change the payment methods or ensure your card is valid and with sufficient fund.If there is payment errors, you may follow the suggestions as below to solve the problem:CSC_7200011Insufficient funds in card or account of payment.Please top up your account for payment again or use another card/method instead.CSC_7200015Rejected by bank or financial institution, only from whom the detailed reason for rejection can be confirmed.You may contact your bank to get detailed information or use another card/method instead.CSC_7200022, CSC_7200051, CSC_7200001Card is not supported/Incorrect information of cardPlease double check if you have input correct information of card for payment. If you got error after double checking, please pay through another card/method instead.CSC_7200026Due to security reason, card verification(appeal) is required.Please click "Claim on Alipay" button or click to submit document directly.It usually takes 1-3 working days to get a result. But during Shopping Festival, we will make it as soon as possible.CSC_7200034Incomplete information of the order.1. Check if name in the shipping address has been filled in correctly; correct & complete information is required.2. Try to verify your Alipay account.CSC_7200012Expiry date of card is wrong or the card is expired.Please try again with correct expiry date or contact your bank for help. Besides, you may use another card/methods instead.CSC_7200020Something wrong with the card information.Please check and input correct card information.CSC_7200040This card is restricted by bank.Please confirm with bank to get resolve the problem, or use another card/methods instead.CSC_7200006Currency selected for this payment is not supported.Please change to USD or other currencies to try again.CSC_7200009Exceeding limit of your card or bank account.Please modify limit of your card or bank account and try again. Besides, you may use another card/methods instead.CSC_7200021Wrong CVV code was entered.Please enter correct CVV code for payment again.如何解决付款问题？如果您无法通过银行卡支付订单，请查看我的申诉，如下所示：1.当页面上有待处理的上诉时，您需要先提交所需的文件;2.如果您已经在线上诉，请等待1个工作日;3.否则，您可以更改付款方式或确保您的卡有效且资金充足。

货代知识点总结英语There are several key knowledge points that are crucial for a freight forwarder to understand. These include understanding the different modes of transportation, the various regulations and documentation requirements, and the technology and software used in the industry. In this article, we will explore these and other essential knowledge points for freight forwarding.Modes of TransportationOne of the fundamental knowledge points for a freight forwarder is an understanding of the different modes of transportation available for shipping goods. These modes include air freight, ocean freight, road freight, and rail freight. Each mode has its advantages and disadvantages, and it is important for freight forwarders to understand when each mode is appropriate and how to select the most cost-effective option for their clients.For example, air freight is often the fastest mode of transportation, making it ideal for perishable goods and time-sensitive shipments. However, it is also the most expensive mode, so it may not be suitable for all shipments. Ocean freight, on the other hand, is generally the most cost-effective mode for shipping large volumes of goods over long distances, but it is also the slowest mode. Understanding the pros and cons of each mode of transportation is essential for a freight forwarder to make informed decisions on behalf of their clients.Regulations and DocumentationAnother crucial knowledge point for freight forwarders is an understanding of the various regulations and documentation requirements involved in international shipping. Different countries have different import and export laws, and it is the responsibility of the freight forwarder to ensure that all necessary documentation is in order and that the goods comply with all relevant regulations.This includes understanding the requirements for customs clearance, import and export licenses, and other regulatory requirements for specific types of goods. It also involves understanding the various shipping documents such as bills of lading, commercial invoices, packing lists, and certificates of origin. Incorrect or incomplete documentation can lead to delays, fines, and even the seizure of goods, so it is essential for freight forwarders to be well-versed in these regulations and documentation requirements.Technology and SoftwareIn today's digital age, technology plays a significant role in the freight forwarding industry. Freight forwarders need to have a good understanding of the various technology and software solutions available to streamline and optimize the shipping process. This includes transportation management systems (TMS), warehouse management systems (WMS), and electronic data interchange (EDI) systems, among others.These technologies help freight forwarders to manage and track shipments, optimize routes, and communicate more efficiently with carriers, suppliers, and clients. They also help to provide real-time visibility into the status of shipments, allowing for better decision-making and improved customer service. Understanding how to leverage these technologies to improve efficiency and customer satisfaction is crucial for freight forwarders in today’s competitive market.Risk ManagementRisk management is another essential knowledge point for freight forwarders. The shipping process is inherently risky, with potential risks including damage to goods, theft, customs delays, and natural disasters. Freight forwarders need to understand how to identify, assess, and mitigate these risks to minimize their impact on the transportation process.This includes understanding the various types of insurance available to protect against these risks, such as cargo insurance, liability insurance, and transit insurance. It also involves implementing best practices for secure packaging, proper handling and storage of goods, and contingency planning for potential disruptions. By effectively managing these risks, freight forwarders can help ensure the safe and timely delivery of goods for their clients.Supply Chain ManagementA comprehensive understanding of supply chain management is critical for freight forwarders. Supply chain management involves overseeing the entire process of sourcing, production, transportation, and distribution of goods from the supplier to the end customer. Freight forwarding is a key component of the supply chain, and freight forwarders need to understand how their role fits into the broader supply chain ecosystem.This includes an understanding of inventory management, demand forecasting, vendor management, and order fulfillment. By understanding how their work impacts the broader supply chain, freight forwarders can help identify opportunities for process improvements, cost savings, and better customer service.Customer Service and CommunicationFinally, strong customer service and communication skills are essential knowledge points for freight forwarders. Freight forwarders are responsible for managing the transportation process on behalf of their clients, and effective communication is key to building and maintaining strong relationships with clients and other stakeholders.This includes understanding the needs and expectations of clients, managing client expectations, and providing timely and accurate updates on the status of shipments. It also involves effective communication with carriers, suppliers, customs agents, and other parties involved in the shipping process. By providing excellent customer service and maintainingopen lines of communication, freight forwarders can build trust and loyalty with their clients and other stakeholders.ConclusionIn conclusion, freight forwarding is a complex and multifaceted industry that requires a deep understanding of various knowledge points. From understanding the different modes of transportation and the regulations and documentation requirements to leveraging technology and software solutions and managing risks, freight forwarders play a crucial role in the global supply chain. By mastering these essential knowledge points, freight forwarders can provide exceptional service to their clients and contribute to the smooth and efficient movement of goods around the world.。

一、问业务范围：What is your business scope please?you are manufacturer or trader?you will buy the machine by yourself or for your client?缺货：Dear customer,Thank you for choosing our products.I need three days to prepare the goods.On the progress of the order, I will keep you informed.please wait patiently!We would check the product quality and try our best to make sure to receive it in a satisfactory condition.Thanks for your purchase again and we will update courier no.to you soon.Bella二、催付款：Dear customer,Thank you for your order.We checked that your order is unpaid.Do you have any requirements on the goods?Any questions plase free to contact us.we will help you within 24 hours.We will prepare for your order at once after you pay.Thank you in advance.Have a nice day.Best wishesBellaAs a friendly reminder, the instant payment is very important. The earlier you pay, the sooner you will get the item.Dear,We are writing to check whether you have received our last quotation on our PC Girl Casefor iphone 5S(SKU:72156) dated 20 Dec 2013.You may rest assured the quality for the goods you selected is quite good.You can rest assured that your price will be profitable.Should you have any concern,please feel free to communicate with us online.Awaiting your immediate response.We are expecting your comment no matter what it is.三、付款后：Dear ***,Thank you for choosing our products.Your item will be arranged within 2-3 days to get courier no.And it would take another two days to be online for tracking.We would check the product quality and try our best to make sure to receive it in a satisfactory condition.Thanks for your purchase again and we will update courier no.to you soon.bella四、货物发出后：Dear customer,Thank you for choosing our products.Your item will be arranged within 2-3 days to get courier no.And it would take another two days to be online for tracking.We would check the product quality and try our best to make sure to receive it in a satisfactory condition.Thanks for your purchase again and we will update courier no.to you soon.bella五、货物发出填出物流单号后：Dear,Thanks for your order.The product has been arranged with care.You may trace it onthe following website after two days:/zh-cnKindly be noticed that international shipping would take longer time(7-21 business days for China post,3-7 for EMS).We sincerely hope it can arrive fast.And you can be satisfied with our products and services.As well,we would appreciate very much if you may leave us five_star appraisal and contact us frist for any question,which is very important for us.We treasure your business very much and forward to serving you again in the near future.Thank you for shopping with us.We have shipped out your order (order ID: xxx) on Feb. 10th by EMS. The tracking number is xxx. It will take 5-10 workdays to reach your destination, but please check the tracking information for updated information. Thank you for your patience!If you have any further questions, please feel free to contact me.Best Regards,(Your name)六、跟催买家作出评价：Dear customer,We are glad you have received the goods.Being a seller on Aliexpress,feedback from customers are of vital importance to us.5-star appraisal and positive feedback will help us improve our products and services.If you have any other concern or are not so satisfied in any regard,please have no hesitation us firstly.We will try our best to solve your problem.Many thanks for your time on this.BellaI'm glad you have received the goods smoothly, hope you can satisfied. We will be grateful if you can provide us with a positive feedback!If you can help us take a few product photos on the evaluation, it would be great.七、收到买家正面评价后：Dear customer,Thanks for your positive appraisal.We will strive for providing better services and products for you in the future.Welcome your next coming.bella模板四：收到评价后A：如果收到好评，一定要对买家进行答谢，有助于买家再次转化：Dear Valued Customer,Thank you for your recent positive feedback!Your satisfaction is hugely important to us,and keeps us motivated to try harder for our customers!You can check out more great products from our store: We hope we’ll see you again on our store soon.Yours sincerely,Seller NameB：如果收到中差评，则一定要让买家说出不满意的地方及时弥补，并且可以引导买家修改评价：Dear Valued Customer,We are sorry to see that you left negative or neutral feedback relating to your recent purchase experience from our store.Please contact us at any time so we can find out why you were unhappy and resolve your problems. We hope then you can revise your feedback into a positive feedback for us!Yours sincerely,Seller Name.八、客户投诉产品质量有问题：投诉交期All of our products are shipped within 48 hours, and the end of April we have optimized so the logistics, I believe that the aging of the transport has been greatly improved. But i'm still very sorry for the inconvenience this has brought you.I guarantee that i will give you more discounts to make this up next time you buy form us.Thanks for your understanding.Dear customer,I am very sorry to hear about that.Since i did carefully check the order and the package to make sure everything was in good condition before shipping it out, i suppose that the damage might have happened during the transportation.But i’m still very sorry for the inconvenience this has brought you.I guarantee that i will give you more discounts to make this up next time you buy form us.Thanks for your understanding.Best Regardsbella九、货物断货Dear $buyer,We are very sorry that item you ordered is out of stock at the mo ment. I will contact the factory to see when it will be available again. I would like to recommend some other items of similar styles. Hope you like them too. You can click on the following link to c heck them out XXXXXXX? If there’s anything I can help with, please feel free to contact us. Thanks ！Best Regards译文：真是对不起，您订购的产品目前缺货，我会与工厂联系什么时候能补上，并将随时告知你。

船务术语简缩语主要贸易术语：(1)FCA (Free Carrier) 货交承运人(2)FAS (Free Alongside Ship) 装运港船边交货(3)FOB (Free on Board) 装运港船上交货(4)CFR (Cost and Freight) 成本加运费(5)CIF (Cost,Insurance and Freight) 成本、保险费加运费(6)CPT (Carriage Paid To) 运费付至目的地(7)CIP (Carriage and Insurance Paid To) 运费、保险费付至目的地(8)DAF (Delivered At Frontier) 边境交货(9)DES (Delivered Ex Ship) 目的港船上交货(10)DEQ (Delivered Ex Quay) 目的港码头交货(11)DDU (Delivered Duty Unpaid) 未完税交货(12)DDP (Delivered Duty Paid) 完税后交货主要船务术语简写：(1)ORC (Origen Recevie Charges) 本地收货费用（广东省收取）(2)THC (Terminal Handling Charges) 码头操作费（香港收取）(3)BAF (Bunker Adjustment Factor) 燃油附加费(4)CAF (Currency Adjustment Factor) 货币贬值附加费(5)YAS (Yard Surcharges)码头附加费(6)EPS (Equipment Position Surcharges) 设备位置附加费(7)DDC (Destination Delivery Charges) 目的港交货费(8)PSS (Peak Season Sucharges) 旺季附加费(9)PCS (Port Congestion Surcharge) 港口拥挤附加费(10)DOC (DOcument charges) 文件费(11)O/F (Ocean Freight) 海运费(12)B/L (Bill of Lading) 海运提单(13)MB/L(Master Bill of Lading) 船东单(14)MTD (Multimodal Transport Document) 多式联运单据(15)L/C (Letter of Credit) 信用证(16)C/O (Certificate of Origin) 产地证(17)S/C (Sales Confirmation)销售确认书（Sales Contract) 销售合同(18)S/O (Shipping Order)装货指示书(19)W/T (Weight Ton)重量吨（即货物收费以重量计费）(20)M/T (Measurement Ton)尺码吨（即货物收费以尺码计费）(21)W/M(Weight or Measurement ton)即以重量吨或者尺码吨中从高收费(22)CY (Container Yard) 集装箱（货柜）堆场(23)FCL (Full Container Load) 整箱货(24)LCL (Less than Container Load) 拼箱货（散货）(25)CFS (Container Freight Station) 集装箱货运站(26)TEU (Twenty-feet Equivalent Units) 20英尺换算单位（用来计算货柜量的多少）(27)A/W (All Water)全水路（主要指由美国西岸中转至东岸或内陆点的货物的运输方式）(28)MLB(Mini Land Bridge) 迷你大陆桥（主要指由美国西岸中转至东岸或内陆点的货物的运输方式）(29)NVOCC(Non-Vessel Operating Common Carrier) 无船承运人中外船公司简称与缩写一览公司简称缩写澳大利亚国家航运公司澳国航运 ANL美国总统轮船私人有限公司美国总统 APL邦拿美船务有限公司邦拿美 BNML波罗的海航运公司波罗的海 BOL中波轮船股份公司中波 C-P南美邮船公司南美邮船 CLAN S.A南美智利国家航运公司智利航运 CCNI中日国际轮渡有限公司中日轮渡 CHINJIF天敬海运天敬海运 CK法国达飞轮船公司达飞轮船 CMA京汉海运有限公司京汉海运 CO-HEUNG中国远洋集装箱运输有限公司中远集运 COSCO朝阳商船有限公司朝阳商船 CHOYANG达贸国际轮船公司达贸国际 DELIMAS德国胜利航运公司德国胜利 SENATOR埃及国际轮船公司埃及船务 EIL长荣海运股份有限公司长荣海运 EVERGREEN远东轮船公司远东轮船 FESCO金发船务有限公司金发船务 GFNG浩洲船务公司浩洲船务 HCSC韩进海运有限公司韩进海运 HANJIN香港航运有限公司香港海运 HKMSH香港明华船务有限公司香港明华 HKMW赫伯罗特船务有限公司赫伯罗特 HAPPAG-LLOYD 现代商船有限公司现代商船 HYUNDAI(HMM)上海海隆轮船有限公司海隆轮船 HNT金华航运有限公司金华航运 JH川崎汽船株式会社川崎汽船 KLINE高丽海运株氏会社高丽海运 KMTC七星轮船有限公司七星轮船 SSCL上海育海航运公司育海航运 SYH上海中福轮船公司中福轮船 SZFSC墨西哥航运有限公司墨西哥航运 TMM上海天海货运有限公司天海货运 TMSC东航船务有限公司东航船务 TOHO阿拉伯联合国家轮船公司阿拉伯轮船 UASC立荣海运股份有限公司立荣海运 UNIGLORY环球船务有限公司环球船务 UNIWD万海航运股份有限公司万海航运 WANHAI阳明海运股份有限公司阳明海运 YANGMING以星轮船船务有限公司以星轮船 ZIM联丰船务有限公司联丰船务 LIFEN意大利邮船公司意大利邮船 LT马来西亚国际航运有限公司马来西亚航运 MISC 商船三井有限公司商船三井 MOL地中海航运公司地中海航运 MSC马士基海陆有限公司马士基海陆 MAERSK-SEALAND 民生神原海运有限公司民生神原 MSKM铁行渣华船务有限公司铁行渣华 P&O NEDLLOYD 北欧亚航运有限公司北欧亚航运 NORASIA沙特阿拉伯国家航运公司沙特航运 NSCSA日本邮船有限公司日本邮船 NYK东方海外货柜航运有限公司东方海外 OOCL萨姆达拉船务有限公司萨姆达拉 SAMUDERA太平船务有限公司太平船务 PIL瑞克麦斯轮船公司瑞克麦斯 RICKMERS南非国家轮船有限公司南非轮船 SAF长锦有限公司长锦公司 SINKO上海市锦江航运有限公司锦江船代 JINJIANG中外运（集团）总公司中外运 SINOTRANS装运英汉互译The shipment has arrived in good condition.运到之货情况良好。

外贸交易知识点总结英文International trade is the exchange of goods and services between countries. It is an important aspect of the global economy and can have a significant impact on a country's economic growth and development. Here are some key points to consider when engaging in international trade:1. Trade Agreements and Tariffs- Trade agreements are formal agreements between two or more countries to facilitate and promote trade and economic cooperation. These agreements may include provisions for reducing or eliminating tariffs, quotas, and other trade barriers.- Tariffs are taxes or duties imposed on imported goods and are used to protect domestic industries and generate revenue for the government. Tariffs can have a significant impact on the cost and availability of goods in the importing country.2. Exporting and Importing- Exporting is the sale of goods and services to foreign markets, while importing is the purchase of goods and services from foreign markets. Both exporting and importing can provide opportunities for businesses to expand their customer base and increase revenue.- Exporting and importing require careful consideration of regulations, documentation, and logistics. It is important for businesses to understand the legal and logistical requirements for international trade in order to avoid potential pitfalls and ensure smooth transactions.3. Currency Exchange and Exchange Rates- Currency exchange is the conversion of one currency into another for the purpose of trade or investment. Exchange rates represent the value of one currency relative to another and can fluctuate based on a variety of factors, including economic conditions and geopolitical events.- Fluctuations in exchange rates can have a significant impact on the cost and profitability of international trade. Businesses engaged in international trade should monitor exchange rates and consider strategies to manage currency risk, such as hedging and forward contracts.4. Trade Finance- Trade finance refers to the financial instruments and products that facilitate international trade, such as letters of credit, trade finance loans, and export credit insurance. These financial tools can help businesses mitigate the risks associated with international trade and access the capital needed to support their trade activities.- Trade finance can be complex and requires a thorough understanding of international trade regulations and financial practices. Businesses should work with experienced financial and legal professionals to navigate the complexities of trade finance and ensure compliance with applicable laws and regulations.5. Trade Compliance and Documentation- International trade is subject to a variety of regulations and documentation requirements, including customs declarations, import and export licenses, and compliance with trade sanctions and embargoes. Non-compliance with these requirements can result in significant penalties and legal consequences.- Businesses engaged in international trade should have robust compliance programs in place to ensure adherence to applicable laws and regulations. This may include engaging with customs brokers, legal counsel, and trade compliance experts to navigate the complexities of international trade regulations and documentation.6. Market Research and Cultural Considerations- Before entering a new international market, businesses should conduct thorough market research to understand the local demand, competitive landscape, and cultural considerations. Cultural differences can have a significant impact on business practices, communication, and consumer behavior.- Businesses should be mindful of cultural nuances and adapt their marketing and business strategies accordingly to effectively engage with customers in international markets. This may include tailoring product offerings, marketing messaging, and business practices to align with local customs and preferences.7. Risk Management and Insurance- International trade involves various risks, including political, economic, and commercial risks. Businesses should consider strategies to mitigate these risks, such as obtaining trade credit insurance, political risk insurance, and commercial risk insurance.- Effective risk management is critical to the success of international trade operations. Businesses should assess and quantify their risk exposure and implement strategies to mitigate and transfer risk. This may include working with insurance providers, legal counsel, and risk management experts to develop a comprehensive risk management strategy.8. Intellectual Property Protection- Intellectual property rights, such as patents, trademarks, and copyrights, are essential for protecting innovation and creativity in international trade. Businesses should understand the importance of intellectual property protection and take steps to safeguard their intellectual assets in international markets.- Intellectual property infringement is a significant risk in international trade, particularly in regions with weak intellectual property enforcement. Businesses should take proactive measures to protect their intellectual property, including obtaining patents and trademarks, enforcing their rights through legal channels, and working with local counsel to navigate intellectual property regulations in foreign markets.9. Ethical and Social Responsibility- Businesses engaged in international trade should uphold ethical and social responsibility standards throughout their operations. This may include adhering to fair labor practices, sustainability initiatives, and responsible sourcing and manufacturing practices.- Ethical and social responsibility considerations are increasingly important in international trade, as consumers and stakeholders demand transparency and accountability from businesses. Companies should implement ethical and socially responsible practices in their international operations and communicate these efforts to their stakeholders.In conclusion, international trade presents significant opportunities for businesses to expand their reach and access new markets. However, navigating the complexities of international trade requires careful consideration of trade regulations, financial practices, risk management, and ethical considerations. Businesses should work with experienced professionals and stakeholders to develop a comprehensive international trade strategy and ensure compliance with applicable laws and regulations. By approaching international trade with a thorough understanding of its complexities and risks, businesses can maximize the benefits of global trade and position themselves for success in the international marketplace.。

电商常用术语中英对照∙CVR (Click Value Rate): 转化率，衡量CPA广告效果的指标∙CTR (Click Through Rate): 点击率∙CPC (Cost Per Click): 按点击计费∙CPA (Cost Per Action): 按成果数计费∙CPM (Cost Per Mille): 按千次展现计费∙CPS(Cost Per Sales)：以实际销售产品数量来换算（淘客）∙PV (Page View): 流量∙PV单价: 每PV的收入，衡量页面流量变现能力的指标∙ADPV (Advertisement Page View): 载有广告的pageview流量∙ADimp (ADimpression): 单个广告的展示次数∙RPS (Revenue Per Search): 每搜索产生的收入，衡量搜索结果变现能力指标∙ROI：return on investment回报率(ROI)是指通过投资而应返回的价值，它涵盖了企业的获利目标。

利润投入的经营所必备的财产相关，因为管理人员必须通过投资和现有财产获得利润。

又称会计收益率、投资利润率。

∙UV(独立访客)：Unique Visitor∙PV(访问量)：PageView,即页面浏览量或点击量，用户每次刷新即被计算一次。

∙SKU：SKU=Stock Keeping Unit（库存量单位）销售常用术语及释义1.时间2.生意衡量指标1) 销售指标∙GSV Gross Sales Value Sell-in的销售额∙NSV Net Sales Value Sell-in的销售额减去TP∙Distribution 分销率(ACN数据库可以查)2) 市场表现∙Sales Value 消费者购买POS金额(offtake), 销售额∙Sales Volume 消费者购买数量(offtake), 销量∙Market share 市场份额(可以是销售额的份额Value share, 也可以是销量的份额Volume share)3) 财务指标∙MAC margin after conversion 公司计算毛利, NSV减去制造成本∙OP Operating profit 运营利润(看最后赚钱不赚…)4) 客户角度∙case-fill rate 订单满足率∙Category Management 品类管理∙Shopper traffic 客流量∙Basket value 客单价5) 品牌角度∙Awareness 品牌认知度∙Trail 尝试率∙Repeat 重复购买率∙Loyalty 忠诚度∙SOV 线上广告份额(在嘈杂的竞争品牌广告中, 我们的声音占了多少) * 从Awareness 一直到Loyalty, 是层层递进的6) 比较基数∙Benchmark 基准∙Vs. target 和目标相比∙Vs LY 和去年同期相比∙Vs competitor 和竞品相比3.渠道1) Mega 大型∙Hyper 超大型(收银台Checkout超过20个)∙Cash & Carry 仓储式(如麦德龙, 收银台Checkout超过20个) ∙Large supermarket 大超市(收银台Checkout 7-19个)2) Middle 中型∙Smaller supermarket (ss) 小超(收银台Checkout7-19个)∙CVS 连锁便利店(一个收银台, 20家单店以上)∙Counter store 柜台店∙OSDO 批发市场∙Special channel 特渠, 如加油站, 火车站…3) IC Impulse channel 冲动渠道∙NCVS 非连锁便利店∙Small store 夫妻老婆店4) B2B 团购4.销量分类同样是销量, 在公司的衡量指标中有很多不同的名称和定义, 具体如下: Sell-in, Offtake, DTS5.产品分类1)Brand 分品牌Dove, SNK, Crispy, M&M’s2)Sub-Category 分品类∙Bulk 散装∙Sharing 分享装∙Self-consumption 独享装∙Gifting 礼盒6.销售人员∙BDS Business development supervisor 销售主管∙FOTG Feet on the ground 一线同事∙BDR Business development representative 业务代表∙JBDR Junior business development representative 初级业务代表∙FLS Front Line Sales前线实地销售MER Merchandise executive representative 理货员7. 合作部门Franchise 品牌市场部(品牌建设和开发, 更多是线上的投入, 以及新品开发) Consumer Insight 消费者洞察部(为市场部提供消费者研究结果以及尼尔森等外部数据源) Trade marketing 市场推广部(设计线下推广策略)Channel marketing 渠道推广部(负责具体到活动SOP以及与销售同事沟通) Logistic 后勤(物流)Finance 财务8. 价格表中的常见语RSP (Retail selling price) 零售价如43g, 6.5元Listing Price 供价如43g, 5.42元Margin 利润如, 43g, 20%Configuration 箱柜如心随8*16, 一箱8盒, 每盒16个Excl VAT 不含增值税Incl VAT 含增值税9. 城市分类fortress city 堡垒城市(BJ, TJ, SH, HZ, GZ, SZ)developing city 发展中城市(全国共38个)conversion city 转化城市10. 费用TP trade expense 投入给渠道的费用, 渠道受益CP consumer promotion expense 投入给消费者促销的费用, 消费者受益TTR trade term rebate 合同返点ATL Above the line 线上投入(如电视广告, 平面媒体, 楼宇广告, 赞助…)BTL Below the line 线下投入(如店内促销, 派发, 形象…)11. 必胜战役Must Win Battle公司MTP中期计划中的策略方向, 资源分配和结果追踪都围绕这四大战役, 我们销售也应该了解我们为何而战…今年为四大战役, 缩写连起来是SIGN(标语)MWB S (SNK) 士力架战役MWB I (Impulse Channel) 冲动渠道战役MWB G (Gifting) 礼盒战役MWB N (New needs) 开发新需求(包括M&M’s以及新品)12. 销售衡量指标Sales MetricsUniverse 存在店数Coverage 覆盖店数Distribution Points 分销点Hero SKU 英雄SKUAverage product line 平均产品线A-Display A陈列Activity evaluation 活动评估Turnover 人员流动NSV Gr NSV增长率Channel P&L 渠道的财务状况13. 其他∙POP point of promotion 促销点(咱老说贴POP, 其实就是通过张贴促销信息让消费者认识到这个是促销点) ∙POS point of sales 销售点。

跨境电商必背：30个神奇的营销单词任何一个聪明的广告文案，营销推广人员都明白，语言对人的情绪甚至行动是具有多么巨大的影响力。

某些单词和短语对于提升转化率和销量是经过很多次测验的。

当然，不同的短语和词汇在不同的场合有不同的作用，这取决于你是否找到了能最大化你工作效果的单词。

以下这30个单词被称为“神奇的营销单词”。

赶快背下来，使用到你的销售邮件，社交博客或者网站中去，看一下他们是如何带来神奇的功效的。

1，You（你）——英文表达中通常会省略主语，但与客户交流时如果省略主语某些语句听起来倒像自言自语。

加上You能够更明确你讲话的对象是客户，信息表达也更准确。

2，Because（因为）——给出用户他们必须做出行动的原因。

3，Free（免费）——人人都爱免费的东东。

4，Value（价值）——意味着用户正在得到VS失去某些东西。

5，Guaranteed（保证）——给客户保证，将客户风险降到最低，让他们认为一切都是值得，没什么好怕失去的。

6，Amazing（超赞的）——客户不会吝于对Amazing产品的正面评价的。

7，Easy（简单）——使购物过程简单化，让客户知道购买了你的产品或服务，生活变得如此方便。

8，Discover（发现）——意味着是他们不知道的新事物。

它会为客户带来至高的利益和优势。

9，Act now（马上行动）——促使他们在有限时间里立刻做出回应。

10，Everything included/everything you need（包含一切/你需要的一切）——明确表示有客户为了完成他们的某种目标必须要买的产品或服务。

11，Never（永不）——指出“负福利”,如“再也不会担心”或“永远不会再多付”。

12，New（新）——你的产品或服务行走在行业前沿。

13，Save（省钱/时）——省钱对大部分的买家来说是最有力的字眼，当然，也有买家更看重省时。

14，Proven（证明）——提醒客户,你的产品或服务是靠得住的。