自媒体外文翻译文献
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文献出处:JULIA WOLFE,We Media : The New Way of Newspapers Industry [J]Technological Forecasting and Social Change, 2014, 9(5): 66-83(声明:本译文归百度文库所有,完整译文请到百度文库。
)原文We Media : The New Way of Newspapers IndustryJULIA WOLFEAbstractWith the rapid development of Internet, mobile Internet, computers, smart phones, tablets and other information terminal also constantly innovation, media technology revolution inevitably brings the change of media environment, there are plenty of new media form also will create a new way of information dissemination. Since the media as a rising new media forms, it attracts more and more people. First proposed the concept of the Media are Dr Berman and Chris Willis, in July 2003, they published in the American society for news Media center "We Media" (from Media) study, "since the Media made a very strict definition:" We Media is the general public through digital technology to strengthen, connected to the global knowledge system, after a start to understand how the general public to provide and share their own facts, news way" .Key words: We Media; The mass media; Newspaper industry1 Newspaper industry under we mediaCompared with the rapid growth of the media, the development of the traditional newspaper industry is not so optimistic. The growth of new media will inevitablyaffect the traditional media, newspapers as the most traditional print media, its contents and modes of production, content to present content dissemination way is difficult to keep up with the pace of the new media development, this will inevitably affect the overall development trend of newspaper. Preempt the highland in the Internet media era of information, the newspaper's own lack of embodied in the following three aspects.1.1 The timeliness of news is not strongNewspaper media follow the content of the traditional mode of production, from the source to the newsroom, then to newspaper typography, need according to the strict process to perform, and according to the newspaper release cycle, readers to read in the newspaper's news is at least what happened the day before, people may have seen these "news" through the network media. Since the media is to let every user can immediately announced his side of the new, realize the real-time transmission of the news, the media release cycle determines the news timeliness is no longer the main competitiveness.1.2 Information presentationPrinting of the era of traditional newspaper only through words and pictures to present the information content, in the age of electronic media broadcast television can render content through sound and image, and the computer of the information age can be rendered, including text, images, sound, image, almost all forms of information; Faced with the same information content, the form of information to the people's preferences differ, diversified forms of information can meet the demand of more users access to information; And relative to words and images, voice and image of information presented is more intuitive, and easy to accepted by more users.1.3 Lack of interactivityUsually by ordinary mail communication between news media and readers, and already realize real-time interactive compared to most of the new media platform, newspaper media interactive channel the flow of information efficiency is too low and interaction of a single problem, it is difficult to arouse the enthusiasm of the audience interact with.For media, content editor of effective communication between theaudience and helps both media content optimizing, media can improve user loyalty;Improve interactivity can be from a certain extent, reduce the user erosion problems in the media.To seek out the way to mining coal core competitiveness is the earliest newspaper, the mass media to radio, television, Internet and other media and technology impact, even if once again faced with the challenge of new media, newspapers can still have a place in the increasingly rich media market, with the newspaper's unique media resources have inalienable relations;In many people bad-mouthing print media in the information age, the media only firmly grasp the core competitiveness, and do all we can do foster strengths and circumvent weaknesses, to continue to have the survival and development space.2 We media and press: win to win rather than competitionValue is a kind of new media, there are a lot of important evaluation dimensions, such as the number of operators, number of users, the content of the media influence, etc. Since the media such as weibo, micro letter appeared, in the form of more and more media companies begin to launch all kinds of the media products, from the media, the number of users is also increasing, the medium influence increases. Since the media to have exuberant network media environment added new vitality, has already started to shrink the traditional media market affected by further. Thus, academia and industry are beginning to discuss questions about challenges traditional media how to deal with the media. However, in my opinion, although there is between the traditional media and the media competition in the market, but if the traditional media can effectively use the media, its development space will be improved; For already decay of newspaper media, considering how to compete with the media, consider how to use the power of the media to powerful itself; The core issue of how to share, is exactly what we need to think about.Effective promotion. Newspaper media itself is the media, but it also needs through publicity and promotion to increase its visibility. Since the media platform not only for the individual open, also open to the enterprises, and even a lot of the mediaplatform has introduced a version of the enterprise and the media, the media can be according to their own need to apply for one or more since the media accounts, detailed planning since the media account operation and maintenance plan. In general, the media from the media accounts in promotional basically has the following two functions: one is to establish online contact with both the audience and the second is the development of new audience. Due to the user in the media platform can not only production information, also participate in the dissemination of information, so the media of high transmission efficiency, massive user information can be quickly arrived. Because the media itself have a certain brand influence, for newly registered newspaper media accounts, the first to attract both the audience are mostly interested in the paper, the media need to do is to try to retain the audience, can provide valuable content or participatory strong activity, when the audience to subscribe to the newspaper media after the media account, you can see for a long time the content of the newspaper media through the media to push, if there is a forward on content touches subscribers, newspaper media accounts will be more since the media users see, both for the media from the media accounts to attract more attention, also can to some extent improve newspaper media visibility.Development potential audience, however, could not only depend on both the audience sometimes no promotion, proactive can win more attention. Popular since the media platform can gather a large number of Internet users, and most of the users in the network behavior can be from different aspects of media reflect user group attributes, improves the precision of brand promotion. Newspaper intermediary can according to their own positioning of content and audience positioning, in thousands of registered accounts since the media platform to find and excavate potential audience, spread some targeted account promotion activities, such as turn to other accounts, most of the potential audience attention or some forward "polite" (the target audience interested in gift, best associated with their industry).When the media from the media after the attention of account reaches a certain size, the value of the account also has improved, for the promotion of media itself is only part of the "share", since the media value is embodied in many aspects.A wide source of information. Since the media from the date of birth, users have low barriers to entry, content, the characteristics of low production cost, every Internet users can register the media account, each user can through own account production content; Since the grassroots media also makes the information source of vast, rich variety, in The Times of "everyone is reporter" in the traditional newspaper media professional journalists should consider how to play its advantages in the media age.At the same time, the media also let followers become visual media, although the media from the media accounts of followers doesn't necessarily translate into the real audience newspaper, but as long as the media accounts content conforms to the newspaper's own positioning, these followers even if not subscribe to the print, also through the medium of network derivatives to read the newspaper. Previously submitted to the media for the audience too little information, they don't even know by whom own newspaper subscription or purchase, so the media workers can only passively waiting for audience feedback, and let the newspaper media has clear since the media list, news media workers can be regular maintenance through the media and the relationship between the audience and meet the demand of audience more media.In response to the challenges of the new media and traditional media bega n to march to the Internet, a lot of newspaper media digital products in succes sion, however the product provided by the service is moved to the contents of traditional newspaper on computers and mobile phones, information form is sti ll images and text, information updating and newspaper to release synchronous or lagging behind newspapers, this does not reflect the main advantage of netw ork media. Newspaper media's digital transformation should be able to effective ly avoid its disadvantages, and carry forward the advantages as much as possib le. For example, to counter the problem of newspaper media news timeliness i s not strong, may shorten the duration of newspaper website push news inform ation, after the news authenticity is confirmed, the first time through the newsp aper media website, APP, since the media account pushed to the audience.3 ConclusionsThe present media technology has developed rapidly, the traditional newspaper media is facing the impact of the new media. In order to find a suitable for their own development path is particularly important. Change is inevitable.The innovation mainly includes the current newspaper media do media content and media in the form of innovation, in fact, media innovation lies in thinking. From the media, it is not just a day in the synchronous update the content of our newspaper media platforms, but need to be submitted to the media operators through the newspaper media platform to break the original fixed thinking, grasp in newspapers, on the basis of core competitiveness, to borrow from the media in the propaganda, interaction and the unique advantages of resource integration, to enhance the value of the media itself and get more operating capital.译文自媒体:报纸媒体的新出路朱利亚·沃菲摘要随着互联网以及移动互联网的快速发展,计算机、智能手机、平板电脑等信息终端也不断革新,媒介技术的变革必然带来媒介环境的变化,层出不穷的新媒体形式也必然会催生全新的信息传播方式。
英语自媒体作文English:The rise of English self-media platforms has revolutionized the way information is shared and consumed. With the prevalence of social media and blogging websites, individuals now have the power to create and distribute their own content to a global audience. This democratization of media has allowed for diverse voices and perspectives to be heard, breaking away from traditional gatekeepers and agenda-setters. English self-media platforms provide a space for creative expression, critical thinking, and community building. Through blogs, podcasts, videos, and social media posts, individuals can share their ideas, experiences, and stories with others around the world, fostering connections and dialogue across borders. However, with great power comes great responsibility. As English self-media continues to grow in influence, creators must be mindful of the impact and implications of their content, ensuring accuracy, credibility, and ethical standards are maintained. Engaging with English self-media can be a valuable and enriching experience, providing a platform for diverse perspectives, innovative ideas, and meaningful conversations in today's digital age.Translated content:英语自媒体平台的兴起彻底改变了信息分享和消费的方式。
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自媒体外文翻译文献(文档含英文原文和中文翻译) Pew Research Center's Project for Excellence in Journalism 《New Media Old Media》How Blogs and Social Media Agendas Relate and Differ from the Traditional Press.News today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know. Some 44% of online news users get news at least a few times a week through emails, automatic updates or posts from social networking sites. In 2009, Twitter's monthly audience increased by 200%.While most original reporting still comes from traditional journalists, technology makes it increasingly possible for the actions of citizens to influence a story's total impact.What types of news stories do consumers share and discuss the most? What issues do they have less interest in? What is the interplay of the various new media platforms? And how do their agendas compare with that of the mainstream press?To answer these questions, the Pew Research Center's Project for Excellence in Journalism has gathered a year of data on the top news stories discussed and linked to on blogs and social media pages and seven months' worth on Twitter. We also have analyzed a year of the most viewed news-related videos on YouTube. Several clear trends emerge.Most broadly, the stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. But they also differ greatly from each other. Of the 29 weeks that we tracked all three social platforms, blogs, Twitter and YouTube shared the same top story just once. That was the week of June 15-19, when the protests that followed the Iranianelections led on all three.Each social media platform also seems to have its own personality and function. In the year studied, bloggers gravitated toward stories that elicited emotion, concerned individual or group rights or triggered ideological passion. Often these were stories that people could personalize and then share in the social forum – at times in highly partisan language. And unlike in some other types of media, the partisanship here does not lean strongly to one side or the other. Even on stories like the Tea Party protests, Sarah Palin and public support for Obama both conservative and liberal voices come through strongly.On Twitter, by contrast, technology is a major focus –with a heavy prominence on Twitter itself – while politics plays a much smaller role. The mission is primarily about passing along important –often breaking –information in a way that unifies or assumes shared values within the Twitter community.And the breaking news that trumped all else across Twitter in 2009 focused on the protests following the Iranian election. It led as the top news story on Twitter for seven weeks in a row – a feat not reached by any other news story on any of the platforms studied.YouTube has still other characteristics that set it apart. Here, users don't often add comments or additional insights but instead take part by selecting from millions of videos and sharing. Partly as a result, the most watched videos have a strong sense of serendipity. They pique interest and curiosity with a stron g visual appeal. The “Hey you've got to see this,” mentality rings strong. Users also gravitate toward a much broader international mix here as videos transcend language barriers in a way thatwritten text cannot.Across all three social platforms, though, attention spans are brief. Just as news consumers don't stay long on any website, social media doesn't stay long on any one story. On blogs, 53% of the lead stories in a given week stay on the list no more than three days. On Twitter that is true of 72% of lead stories, and more than half (52%) are on the list for just 24 hours.And most of those top weekly stories differ dramatically from what is receiving attention in the traditional press. Blogs overlap more than Twitter, but even there only about a quarter of the top stories in any given week were the same as in the “MSM.”Instead, social media tend to home in on stories that get much less attention in the mainstream press. And there is little evidence, at least at this point, of the traditional press then picking up on those stories in response. Across the entire year studied, just one particular story or event –the controversy over emails relating to global research that came to be known as “ Climate-gate ” – became a major item in the blogosphere and then, a week later , gaining more traction in traditional media.These are some conclusions drawn from one of the first comprehensive empirical assessments of the relationships between social media and the more traditional press.The study examined the blogosphere and social media by tracking the news linked to on millions of blogs and social media pages tracked by Icerocket and Technorati from January 19, 2009, through January 15, 2010.It also tracked the videos on YouTube's news channel for the same period. It measured Twitter by tracking news stories linked to within tweets as monitored by Tweetmeme from June 15, 2009, through January 15, 2010.Among the specific findings:Social media and the mainstream press clearly embrace different agendas. Blogs shared the same lead story with traditional media in just 13 of the 49 weeks studied.Twitter was even less likely to share the traditional media agenda – the lead story matched that of the mainstream press in just four weeks of the 29 weeks studied. On YouTube, the top stories overlapped with traditional media eight out of 49 weeks.The stories that gain traction in social media do so quickly, often within hours of initial reports, and leave quickly as well. Just 5% of the top five stories on Twitter remained among the top stories the following week. This was true of 13% of the top stories on blogs and 9% on YouTube. In the mainstream press, on the other hand, fully 50% of the top five stories one week remained a top story a week later.Politics, so much a focus of cable and radio talk programming, has found a place in blogs and on YouTube. On blogs, 17% of the top five linked-to stories in a given week were about US government or politics, often accompanied by emphatic personal analysis or evaluations. These topics were even more prevalent among news videos on YouTube, where they accounted for 21% of all top stories. On Twitter, however, technology stories were linked to far more than anything else, accounting for 43% of the top five stories in a given week and 41% of the lead items. By contrast, technologyfilled 1% of the newshole in the mainstream press during the same period.While social media players espouse a different agenda than the mainstream media, blogs still heavily rely on the traditional press –and primarily just a few outlets within that – for their information. More than 99% of the stories linked to in blogs came from legacy outlets such as newspapers and broadcast networks.。
自媒体英文作文Being a self-media creator is both challenging and rewarding. It allows me to express my thoughts and ideas freely without any restrictions. I can create content that resonates with my audience and build a community of like-minded individuals.One of the best parts of being a self-media creator is the flexibility it offers. I can work from anywhere and at any time, allowing me to balance my personal and professional life effectively. This freedom enables me to pursue my passions and create content that truly inspires me.However, being a self-media creator also comes with its own set of challenges. It requires a lot of hard work, dedication, and perseverance to stand out in a saturated market. Building a loyal audience takes time and effort, and it can be disheartening when you don't see immediate results.Despite the challenges, the sense of fulfillment that comes from creating content that resonates with others is truly rewarding. Connecting with people from all over the world and making a positive impact on their lives is what motivates me to keep pushing forward and improving my craft.In conclusion, being a self-media creator is a unique and fulfilling experience that allows me to share my voice with the world. It may not always be easy, but the sense of accomplishment that comes from creating content thatinspires and connects with others makes it all worth it.。
自媒体英文作文范文Being a self-media creator is both challenging and rewarding. It allows me to express my thoughts and ideas freely, without the constraints of traditional media platforms.Creating content for my own media platform gives me a sense of empowerment. I can choose the topics I want to cover and present them in a way that resonates with my audience. It's a great feeling to have the freedom to create without limitations.One of the biggest challenges of being a self-media creator is staying relevant and engaging. With so much content out there, it can be difficult to stand out and capture the attention of my audience. I have to constantly think of new and creative ways to keep my content fresh and interesting.Building a community around my self-media platform hasbeen incredibly rewarding. I love engaging with my audience and hearing their thoughts and feedback. It's amazing to see the impact my content can have on others and to build a community of like-minded individuals.Self-media has also opened up opportunities for collaboration and partnerships. I've been able to connect with other creators and brands that align with my values and vision. It's exciting to see where these partnerships can take my platform in the future.Overall, being a self-media creator is a unique and fulfilling experience. It allows me to share my voice with the world and connect with others in a meaningful way. I look forward to continuing to grow and evolve as a creator, and see where this journey takes me.。
自媒体英语范文English:With the rise of social media platforms, self-media has become a prominent avenue for individuals to express themselves, share knowledge, and build personal brands. Through blogs, vlogs, podcasts, and social media posts, self-media creators can reach a wide audience without the need for traditional media gatekeepers. This democratization of content creation has empowered individuals from diverse backgrounds to have a voice and influence public discourse. However, the proliferation of self-media also raises concerns about misinformation, lack of credibility, and the blurring of lines between journalism and personal opinion. As self-media continues to evolve, it's crucial for creators to uphold ethical standards, fact-check information, and prioritize authenticity to maintain trust with their audience.中文翻译:随着社交媒体平台的兴起,自媒体已成为个人表达自我、分享知识和建立个人品牌的重要途径。
自媒体英语范文In the realm of social media, the power of self-expression has been amplified to unprecedented levels. The ability to share one's thoughts, experiences, and insights with a global audience is not only empowering but also transformative. This democratization of content creation has given rise to a new breed of influencers and thought leaders, who leverage platforms like Instagram, Twitter, and YouTube to reach out to their followers.The essence of a successful social media presence lies in authenticity. Audiences are drawn to voices that resonate with genuineness and sincerity. It's the raw, unfiltered stories that often make the deepest impact, creating a bond between the creator and the audience. This connection is the cornerstone of what makes social media a powerful tool for personal branding.Engagement is another critical factor. The interactive nature of these platforms means that content isn't just broadcasted; it's a conversation. Creators who understand this dynamic are able to foster communities around their content. They don't just talk at their audience; they talk with them. This two-way dialogue is what keeps followers invested and coming back for more.Visuals play a significant role as well. A striking image or a well-produced video can capture attention in a way that text alone cannot. The aesthetic of one's social media feed can be as much a part of their brand as the content itself. It's a visual narrative that tells a story at a glance.Consistency is key to building a loyal following. Whether it's a daily vlog, a weekly podcast, or regular blog posts, maintaining a schedule helps set expectations for the audience. It also demonstrates commitment and professionalism, which can go a long way in establishing credibility.Diversification of content is also beneficial. While it's important to have a niche, exploring various topics and formats can keep the content fresh and engaging. It's adelicate balance between staying true to one's brand and not being afraid to experiment and evolve.In conclusion, the landscape of social media is ever-changing, but the principles of successful content creation remain constant. It's about being authentic, engaging, visually compelling, consistent, and open to diversification. For those looking to make their mark, it's an exciting and dynamic field, full of possibilities for those willing to share their voice with the world. 。
自媒体英语作文范文英文回答:Self-Media: Empowering Individuals and Shaping Society.Self-media, a phenomenon that has emerged in thedigital age, has revolutionized the way information is disseminated and consumed. It has empowered individuals to become content creators and share their perspectives with the world. Simultaneously, it has had a profound impact on societal discourse and the formation of public opinion.Empowerment of Individuals:Self-media provides a platform for anyone with access to the internet to express their thoughts, share their expertise, and build a following. This democratization of content creation has enabled diverse voices to be heard, fostering a more inclusive and representative media landscape.Individuals can utilize self-media to:Share knowledge and expertise: Experts can establish themselves as thought leaders by sharing their insights and research findings.Connect with like-minded individuals: Individuals can find communities of shared interests and connect with others who share their passions.Build a personal brand: Content creators can establish a strong personal brand and leverage it for career advancement or entrepreneurial ventures.Impact on Society:Self-media has also significantly influenced societal discourse and the formation of public opinion. Traditional media outlets, once the gatekeepers of information, have faced competition from the proliferation of self-media platforms. This has led to:Greater diversity of perspectives: Self-media provides a platform for marginalized voices and alternative perspectives that may not be represented in mainstream media.Increased accountability: Content creators on self-media platforms are more accessible and responsive to feedback, creating a greater sense of accountability.Polarization and echo chambers: However, self-media can also contribute to polarization as individuals seek out content that confirms their existing beliefs, creating echo chambers that reinforce pre-existing biases.Challenges and Opportunities:While self-media offers immense potential for empowerment and societal impact, it also presents challenges that need to be addressed:Misinformation and fake news: The proliferation ofself-media makes it easier for false information to spread unchecked, posing a threat to truth and objectivity.Regulation and censorship: Striking a balance between freedom of expression and the need for responsible content moderation remains a complex issue.Sustainability and monetization: Self-media content creators face challenges in sustaining their efforts and generating revenue, which can affect the availability and quality of content.Embracing the Future of Self-Media:Despite these challenges, the future of self-media remains bright. By embracing its potential for empowerment while addressing its risks, we can harness its transformative power to create a more informed, inclusive, and equitable society.中文回答:自媒体,赋能个人、塑造社会。
关于自媒体英文作文1. Self-media is a powerful tool for individuals to express their thoughts and opinions to a wide audience. It allows people to share their unique perspectives and connect with others who have similar interests.2. With the rise of social media platforms, self-media has become more accessible than ever before. Anyone with a smartphone and an internet connection can create and share content with the world.3. Self-media empowers individuals to become creators and influencers in their own right. They can build a personal brand, attract followers, and even monetize their content through partnerships and sponsorships.4. However, the democratization of self-media comes with challenges. The abundance of content online can make it difficult for individual creators to stand out and reach a larger audience.5. Despite these challenges, self-media provides a platform for marginalized voices to be heard. It allows individuals to share their stories and experiences, sparking important conversations and driving social change.6. In conclusion, self-media has revolutionized the way we communicate and consume information. It has given individuals a voice and a platform to share their stories, ideas, and perspectives with the world.。
自媒体外文翻译文献(文档含英文原文和中文翻译) Pew Research Center's Project for Excellence in Journalism 《New Media Old Media》How Blogs and Social Media Agendas Relate and Differ from the Traditional Press.News today is increasingly a shared, social experience. Half of Americans say they rely on the people around them to find out at least some of the news they need to know. Some 44% of online news users get news at least a few times a week through emails, automatic updates or posts from social networking sites. In 2009, Twitter's monthly audience increased by 200%.While most original reporting still comes from traditional journalists, technology makes it increasingly possible for the actions of citizens to influence a story's total impact.What types of news stories do consumers share and discuss the most? What issues do they have less interest in? What is the interplay of the various new media platforms? And how do their agendas compare with that of the mainstream press?To answer these questions, the Pew Research Center's Project for Excellence in Journalism has gathered a year of data on the top news stories discussed and linked to on blogs and social media pages and seven months' worth on Twitter. We also have analyzed a year of the most viewed news-related videos on YouTube. Several clear trends emerge.Most broadly, the stories and issues that gain traction in social media differ substantially from those that lead in the mainstream press. But they also differ greatly from each other. Of the 29 weeks that we tracked all three social platforms, blogs, Twitter and YouTube shared the same top story just once. That was the week of June 15-19, when the protests that followed the Iranianelections led on all three.Each social media platform also seems to have its own personality and function. In the year studied, bloggers gravitated toward stories that elicited emotion, concerned individual or group rights or triggered ideological passion. Often these were stories that people could personalize and then share in the social forum – at times in highly partisan language. And unlike in some other types of media, the partisanship here does not lean strongly to one side or the other. Even on stories like the Tea Party protests, Sarah Palin and public support for Obama both conservative and liberal voices come through strongly.On Twitter, by contrast, technology is a major focus –with a heavy prominence on Twitter itself – while politics plays a much smaller role. The mission is primarily about passing along important –often breaking –information in a way that unifies or assumes shared values within the Twitter community.And the breaking news that trumped all else across Twitter in 2009 focused on the protests following the Iranian election. It led as the top news story on Twitter for seven weeks in a row – a feat not reached by any other news story on any of the platforms studied.YouTube has still other characteristics that set it apart. Here, users don't often add comments or additional insights but instead take part by selecting from millions of videos and sharing. Partly as a result, the most watched videos have a strong sense of serendipity. They pique interest and curiosity with a stron g visual appeal. The “Hey you've got to see this,” mentality rings strong. Users also gravitate toward a much broader international mix here as videos transcend language barriers in a way thatwritten text cannot.Across all three social platforms, though, attention spans are brief. Just as news consumers don't stay long on any website, social media doesn't stay long on any one story. On blogs, 53% of the lead stories in a given week stay on the list no more than three days. On Twitter that is true of 72% of lead stories, and more than half (52%) are on the list for just 24 hours.And most of those top weekly stories differ dramatically from what is receiving attention in the traditional press. Blogs overlap more than Twitter, but even there only about a quarter of the top stories in any given week were the same as in the “MSM.”Instead, social media tend to home in on stories that get much less attention in the mainstream press. And there is little evidence, at least at this point, of the traditional press then picking up on those stories in response. Across the entire year studied, just one particular story or event –the controversy over emails relating to global research that came to be known as “ Climate-gate ” – became a major item in the blogosphere and then, a week later , gaining more traction in traditional media.These are some conclusions drawn from one of the first comprehensive empirical assessments of the relationships between social media and the more traditional press.The study examined the blogosphere and social media by tracking the news linked to on millions of blogs and social media pages tracked by Icerocket and Technorati from January 19, 2009, through January 15, 2010.It also tracked the videos on YouTube's news channel for the same period. It measured Twitter by tracking news stories linked to within tweets as monitored by Tweetmeme from June 15, 2009, through January 15, 2010.Among the specific findings:Social media and the mainstream press clearly embrace different agendas. Blogs shared the same lead story with traditional media in just 13 of the 49 weeks studied.Twitter was even less likely to share the traditional media agenda – the lead story matched that of the mainstream press in just four weeks of the 29 weeks studied. On YouTube, the top stories overlapped with traditional media eight out of 49 weeks.The stories that gain traction in social media do so quickly, often within hours of initial reports, and leave quickly as well. Just 5% of the top five stories on Twitter remained among the top stories the following week. This was true of 13% of the top stories on blogs and 9% on YouTube. In the mainstream press, on the other hand, fully 50% of the top five stories one week remained a top story a week later.Politics, so much a focus of cable and radio talk programming, has found a place in blogs and on YouTube. On blogs, 17% of the top five linked-to stories in a given week were about US government or politics, often accompanied by emphatic personal analysis or evaluations. These topics were even more prevalent among news videos on YouTube, where they accounted for 21% of all top stories. On Twitter, however, technology stories were linked to far more than anything else, accounting for 43% of the top five stories in a given week and 41% of the lead items. By contrast, technologyfilled 1% of the newshole in the mainstream press during the same period.While social media players espouse a different agenda than the mainstream media, blogs still heavily rely on the traditional press –and primarily just a few outlets within that – for their information. More than 99% of the stories linked to in blogs came from legacy outlets such as newspapers and broadcast networks.。