新媒体背景下新能源汽车品牌营销策略英文文献

英文文献In recent years, with the continuous development of national economy, all countries in the world especially developing countries, led by China, India, the rapid growth of car ownership. Automobile exhaust emission for the damage caused by the natural environment and human living environment is more and more obvious; Cars need rising oil consumption, the international energy supply tensions, human production and way of life has come to have to change from time to time. Brought by the traditional automobile energy consumption and climate warming have not allow to ignore. Under such background, the development of new energy vehicles to reduce the pollution of the environment, ease the oil shortage has important significance.New energy vehicles include hybrid electric vehicles, pure electric vehicles, including solar cars), fuel cell electric vehicles and other new energy vehicles, etc. Different from other conventional vehicles, new energy vehicles use unconventional fuel as power source, has the advantages of low emission even zero emission pollution to the environment pressure is small, has a very broad prospects. A hybrid car is the key to a hybrid system, its performance is directly related to the overall performance of a hybrid car. After more than ten years of technology development, the hybrid system has been from the original engine and the discrete structure of the motor to the development of engine, motor and transmission integration structure, namely integrated hybrid system.A hybrid car is the electric car with the combination of the traditional internal combustion engine vehicle, it inherits the low-emission electric cars, the advantages of low noise, and played a common fuel cars and the advantages of high power, high torque significantly improved the traditional internal combustion engine vehicle emissions and fuel economy, increased the range of pure electric vehicles, by the internal combustion engine cars to electric cars play an important role in the process.Mixed type hybrid vehicle systems includes the characteristics of series and parallel connection. Power system including engines, generators and motors. Driven by an electric motor driving only when in low speed, when the speed match the engine and electric motor drive the car. This way need power distribution device and generator, etc., so the structure is complex. Pure electric vehicles is a kind of using single battery as energy storage power cars. It USES battery as energy storage power source, through the battery to the electric motor, Drive electric motor operation, thus pushing the car. Pure electric vehicle chassis, body, batteries, electric motors, controller and battery and so on six parts. Due to the electric motor with good traction, so pureelectric vehicle drive system does not need the clutch and transmission. Speed regulation system of speed control by the controller through change the speed of the electric motor can be realized. And the difference from the hybrid, pure electric vehicles as a device without the use of internal combustion engine completely, also do not use fuels such as gasoline, diesel, but completely use rechargeable batteries.The advantage of pure electric vehicles is: first, it itself is not the harmful gas of atmospheric pollution emissions. Even by the equivalent power consumption of power plant emissions, in addition to sulfur and particulate matter, other pollutants was also significantly reduced, because most of power plants built in away from the densely populated cities, less damage in humans, and power plants is stationary, concentration of emissions, remove all kinds of harmful emissions more easily, also have the relevant technology. Due to power can be obtained from a variety of primary energy, such as coal, hydropower, nuclear power, lifting the people fear of petroleum resources became more and more dried up. Second, pure electric vehicles can also make full use of the night when trough the surplus electricity power, make the generating equipment can make full use of day and night, greatly improve the economic benefit. In addition, the pure electric vehicle structure is simple, operation and less driving part, maintenance is convenient.At present, the pure electric vehicles there are still some technical defects. The main problem is the battery unit weight to store too much electricity, once after a full charge mileage is not ideal; At the same time, high reserves battery service life is short, the cost is high, make the overall cost is higher, pure electric vehicles, of course, it's none of pure electric vehicles to realize commercialization, also can't form scale economy. Therefore, the development of a wide range of pure electric vehicles is the top priority of the development of advanced battery.Fuel cell car fuel cell is used as the power source of electric vehicles. The battery energy is through the chemistry of hydrogen and oxygen, directly into electricity. Storage of hydrogen and oxygen in the air in the fuel cell produces chemical reaction, generate electricity to start the motor, so as to drive the car. In addition, methanol, hydrogen gas, gasoline, diesel oil can replace. Fuel cell in the process of chemical reaction without burning, so the fuel cell car is no pollution to the environment. At the same time, the energy conversion efficiency of fuel cell is 2 to 3 times higher than the internal combustion engine, so from the aspects of energy utilization and environmental protection, is an ideal vehicle fuel cell car.Compared with the traditional vehicles, fuel cell vehicles has the following advantages: no pollution, zero emissions. To reduce the greenhouse gas emissions High energy conversion effect.Wide range of fuel selection. In recent years, great progress has been made in fuel cell technology, the world many famous automobile manufacturers such as Toyota, ford, BMW, etc are purposeful, planned to fuel cell vehicles on the market.Hydrogen powered cars are divided into hydrogen fuel cell vehicles with hydrogen internal combustion vehicle. The former with ordinary fuel cell cars, by hydrogen fuel cells in liquid hydrogen and oxygen to produce electricity in the air to push the car. With hydrogen fuel cell vehicles using different motor, hydrogen is used for car internal combustion engine, by hydrogen gas and air mixture combustion produces energy, so as to move the car. Hydrogen internal combustion vehicle in a zero discharge of hydrogen fuel-cell cars, no pollution, etc.Befoul refers to product or its by-products of agriculture and forestry, industrial waste, living garbage and other biological organism and its metabolic waste as raw material for making fuel. In most cases, "befoul" used to specifically to ethanol, methanol, a liquid fuels such as bodies. Befouls mainly include biological diesel cars and fuel ethanol car.New energy cars represent the future of the world automobile industry development direction, is the commanding heights of the world automobile industry in the future. Vigorously develop new energy vehicles is the world's countries and major automakers common strategic choice. Since the 2008 financial crisis, the world's major automobile production countries increase the development of new energy automotive industry as its industry competition ability, keep the sustainable economic and social development of major strategic measures. At the same time, the development of new energy vehicles but also the breach to seek a new economic growth point and the basic way to realize transportation energy transformation. Support for new energy vehicle technology and related fiscal and tax policy, has become the powerful weapon of countries to tackle the financial crisis. To that end, countries have issued a series of policies and measures to encourage domestic the development of new energy vehicles and related industry.As the world's second largest auto producer and a handful of automotive technology powerhouse, Japan, which is mainly composed of hybrid and electric vehicles in the development of new energy vehicles, leads the world in other countries. At the same time, Japan is also a hybrid car penetration of the highest. On April 12, 2010, the Japanese economy, trade and industry joint Japan each big auto companies and the academic community to set up the strategy of "a new generation of automobile research institute" announced "a new generation of automotive strategy 2010", put forward to Japan built "a new generation of new energy automobile research and development and production base". Study the development of Japan's new energy automotiveindustry will have on the development of new energy vehicles industry in China has important significance.中文文献近年来，随着国民经济的不断发展，世界各国尤其是以中国、印度为首的发展中国家的汽车保有量急剧增长。

新能源汽车的品牌营销策略文献综述1.国外研究综述著名的品牌学家化DaVid1ke对品牌的概念给出了自己的定义：“品牌就是商品、标志、消费者、与企业之间的沟通和联系”。

也就是说，品牌是全方位的,它会涉及到顾客与企业在对产品沟通的方方面面，并直品牌被有时也会被视为一种“体验”，一种顾客能亲身参与到其中的深层次的体验，一种与顾客从理性和感性两方面进行的互动的总和，如果一个品牌无法与顾客结成亲密的联系，那么该产品的品牌就丧失了被称为品牌的资格。

新加坡著名品牌创建、品牌开发和品牌管理专家Pau1TemPora1在其所著的《高级品牌管理一一实务与案例分析》这一著作中阐述到：企业品牌管理的管理角色随着时代的不断前与发展，也产生了明显的变化［4］。

由原来的注重经济利益开始转变为注重承担社会责任；由原来的品牌运作的管理开始转变为品牌资产和品牌价值的管理；由原来的现实品牌管理开始转变为虚拟和现实结合的品管理；由原来对产品负责开始转变为对客户负责；由原来对产品品牌的塑造开始转变为企业品牌的塑造；由原来的产品中心论开始转变为市场中心论。

“品牌三部曲”是美国品牌管理专家、先知品牌战略咨询公司副总裁David∙A∙Aaker所著的三部著作中所提出来的三个关于企业品牌管理的概念，即《管理品牌资产》中的品牌资产概念、《创建强势品牌》中的品牌识别概念及《品牌领导》中的品牌领导概念。

他认为：在经济全球化不断发展的今天，商业市场比较复杂，竞争压力比较大，传统的企业品牌管理体系存在着很多的劣势。

他在最新的研究理念“品牌领导”中提出：企业的品牌管理者应该是公司的执行总裁，即CEO o CEO掌控着企业品牌的识别系统，对企业品牌管理的战略方向也有一个总体的把握。

美国的Torn∙Duncan与Sandra∙Moriarty在其著作中提了整合营销的商业理念,整合营销阐述了企业应该怎样塑造品牌形象和维持、提升品牌的永久价值。

企业如果想要实现品牌的长期有效性，仅凭借营销传播是不够的，需要进行比较完善的、良好的整合过程，即培养企业的核心竞争力、确定企业目标、建立薪金系统、建立资料管理系统。

汽车营销销售外文翻译文献(文档含中英文对照即英文原文和中文翻译)原文：The Competitive Dynamics in the Automotive Aftermarket: Branded Products and Private Label ProductsTHE BUSINESS CASEThroughout the automotive aftermarket industry,senior executives are facing the reality of private brands. Similar dynamics exist outside of the automotive aftermarket and are intensifying in other sectors, such as traditional consumer goods. Also known as “private label” and referred to across many consumer-oriented industries as “store brands,” “co ntrol brands” or “own brands,” their rising prominence has led top executives to ask:• What issues and risks do U.S.-branded manufacturers face with respect to private brands?• How are market forces different today than in years past? How will this lands capeevolve?• How can I better understand my operational blind spots in an increasingly competitive landscape?• What can my management team focus on to protect and grow my brands? Where do we start?•What are the similarities and differences between the private brand trends in the automotive aftermarket and the consumer products sector?• What can be learned by automotive aftermarket executives from the private brand experiences in other sectors?Although answers to these questions are not simple and some market dynamics are not yet fully clear, the availability of private brands and other competitive trends are growing in the automotive aftermarket community, just as they are in many consumer product segments.One out of every three consumer products sold by one of the nation’s largest retailers is now private brand – up from one out of every five just a few years ago. With U.S. private brand sales in the grocery market surpassing well over $80 billion, for example, private brands can no longer be ignored by consumer product manufacturers. The U.S. market share of private brands in food, drug and mass merchant channels is more than 20 percent, according to industry data research firms. More than 80 percent of consumers shopping in big box, warehouse clubs and superstores frequently buy store brands and, depending on the specific product category, multiple store brands at a time. Retailers are focusing more resources on private branding to enhance margins, increase shelf velocity and expand store loyalty and traffic.Private branding in food, drug and mass merchant consumer products channels is not a new phenomenon, nor is it a new concept in the automotive aftermarket. However, there are differences in the degree to which private brand penetration has occurred in traditional consumer goods industries compared with the automotive aftermarket. The factors giving rise to these differences include the nature and use of the products (e.g., immediate consumption vs. durable goods), the ability of the consumer to exercise preference at point of sale, technological or other barriers to entry for alternative manufacturers to produce private brands, the degree to which products are subject to regulatory controls, and the differences in the channels in which the products are distributed. Notwithstanding these distinctions, private branding will continue to impact the competitive landscape.Consumer behavior has gone through a dramatic evolution in the past five years, with the economic shifts and downturns, and with the exploding access to information and technology. The lines of consumer priorities are blurring and shifting, and regardless of brand or product mix, measurement and management of these shifts will be the key to strategic success and growth in a global marketplace.The U.S. automotive aftermarket is one of the single largest markets in the U.S. and is increasingly affected by private brand influences similar to other consumer product markets. However, total private brand penetration in the aftermarket is not as closely measured and monitored as in other consumer sectors. As brand and product strategies continue to evolve among aftermarket channel participants, more sophisticated measurements of private brand penetration rates are beginning to take root.ISSUES, OPPORTUNITIES AND RISKSThe degree of market consolidation among retailers is believed to be one of the influences at work in driving increased private brand market share penetration. Retail consolidation is also one of the contributing factors to increasing retailer pricing leverage, according to the AASA(Automotive Aftermarket Suppliers Association) Q4 2009 Aftermarket Supplier Barometer report, and ultimately can lead to supplier margin erosion.Retail consolidation can create economy-of-scale advantages for private brands, allowing brand development and deployment costs to be spread incrementally across higher product volumes, decreasing their relative per unit volume significance. Further, private brand penetration appears to vary across product categories. Those experiencing a higher degree of “commoditization” (little or no perceived differentiation across brands) have demonstrated higher private brand market share levels compared to product categories with low degrees of commoditization. Within the automotive aftermarket, product categories such as tires, accessories and maintenance parts are showing similar trends. One recent research report for brake component sales from Frost & Sullivan shows private brands had a 60 percent market share in 2009 and are expected to increase to 66 percent by 2015.Monitoring private brand market share penetration levels in each aftermarket product category where a branded manufacturer participates can help assess the current degree of commoditization. However, detailed and accurate data regarding private brand penetration levels within many aftermarket product categories are not readily available — unlike other consumables sectors, where scanner-level data from IRI and Nielsen offers good visibility.Private brand penetration varies by type of product category, geography, channel partners and consumer segment. Having more data and measurements regarding private brand penetration, consumer behavior and supply chain visibility will be essential moving forward, in order to respond to opportunities and risks and sustain a competitive advantage.Understanding customer and consumer segments: private brand preferences Demographic and ethnographic segment patterns matter. More than 50 percent of18-to-34-year-olds buy more than half of their consumer staples from private brands. Attitudinal segmentation — similar attitudes and values such as degree of importance placed on the dealer or repair professional, parts availability, do-it-yourself (DIY) considerations, price sensitivity and convenience, shared across segments — can show varying degrees of influence on private brand choices. Understanding customer and consumer decisions across the entire value chain from manufacturer to ultimate consumer will enable better tailoring of brand positioning and more effective promotional programs.Knowing your customers, where they purchase and what drives their purchase decisions is paramount. In March 2010, Ernst & Young conducted a survey of more than 1,000 consumers and discovered:• 56 pe rcent of consumers surveyed purchased vehicle parts and accessories in general automotive repair shops, parts and accessories stores, or chains;• 22 percent purchased them from new and used vehicle dealers;• 15 percent purchased them from big box, wareho use clubs and superstores (nonautomotive);• 7 percent purchased them online; and• 20 percent also serviced their vehicle themselves (maintenance, repair, customization).Private brand market dynamics are impacting aftermarket channels through which the majority of products are sold. Developing a unique value proposition for each consumer and channel segment based on channel customer influences will be paramount in maintaining market share.Understanding consumer defection rates (velocity, magnitude and motivations) from major brands to store brands within a product category can be an excellent gauge of brand relevancy in the eyes of a brand’s user base.The automotive aftermarket is experiencing low brand awareness in certain product categories. For select manufacturers, this implies that the risk of becoming a commodity andfacing more margin and sales pressures is influenced by degree of brand loyalty across shoppers. Retailers with DIY or do-it-for-me (DIFM) shopper advocacy programs focusing on serving repair professionals can create brand loyalty among their consumers for store-branded products using their reputation as a technical services-oriented supplier of parts. Manufacturers also are trying to get closer to their primary and secondary consumers and raise brand awareness through techniques such as professional installer training programs and advertising campaigns. These special offers are designed to reinforce the message that longer-lasting, better-performing replacement products are today’s best quality and area longer-term affordability option for consumers. According to recent Nielsen Co. data on consumer trends, a key piece of data to keep in mind when considering consumer behavior trends for 2010 is that, “Value messaging must include differe ntiation beyond pricing for consumers.”Retail engagement: keeping advocates and influencersRepair professional recommendations and influences on consumer choice are important dimensions in the private brand or name brand success equation. According to a January 2010 Frost & Sullivan report, vehicle owners will adopt repair professional recommendations for batteries up to one-third of the time. The important question to ask is: What are the key influences the repair professionals look at when making brand decisions? It is important to recognize that all participants in the supply channel influence the repair professional’s choice.New and used vehicle dealers, accessory stores or auto parts chains, big box, warehouse clubs and superstores, online providers and search partners all play an increasingly important role in affecting consumer choices. Big box, warehouse clubs and superstores are concentrating on improving the shopper experience by offering a wider selection of private brand offerings in many consumer durables and non-durables.IMPLICATIONS FOR AUTOMOTIVE AFTERMARKET LEADERS: UNDERSTANDING OPERATIONAL BLIND SPOTSTypically, branded manufacturers and retailers focus only on price gaps and performance gaps, but that may be shortsighted in an increasingly multidimensional competitive game. Ernst & Young’s professionals believe there are at least six dimensions or strategic levers —both quantitative and qualitative — that manufacturers and retail channel players should identify to understand, measure and evaluate private brand competitive dynamics. These six dimensions are pricing, quality, promotion, distribution and merchandising, marketing andpackaging perception and organization .Which of these six are the most relevant to the automotive aftermarket? In many consumer goods product categories, consumers often perceive the quality of private brands as being equal to name brands. But a recent report from The NPD Group, a leading market research company, suggests this isn’t always the case with consume rs of automotive aftermarket products. According to NPD, some automotive aftermarket consumers still perceive a quality difference between private brand and name brands. In the category of motor oil, NPD suggests that more than half of consumers surveyed believe motor oil name brands are of better quality than store brands, while nearly one-third see no real difference. What quality level is each consumer market segment willing to pay a premium for? Are independent repair professionals willing to risk their repair shop’s reputation on products that customers may perceive as lower quality?Manufacturers need to understand where their customers stand on quality vs. price, and must clearly differentiate those attributes that will best drive purchase choice behavior. Likewise, retailers should evaluate brand assortment to ensure they are meeting the requirements of both quality- and value-driven consumers. It is a fact that in some cases, repair shops may utilize original equipment parts over aftermarket or private brand parts. Retailers and warehouse distributors may utilize private brands to promote their reputation as more economical in the short run. The key question to ask is: Keeping safety, dependability and performance in mind, what is the true risk/benefit ratio perceived by consumer segments where each aftermarket product category sells and what levels of price portfolio are fair? Remember, it is the consumers who pay, and depending on whether it is a repair or maintenance issue, they wield more power today than ever.Safety, dependability and performance are of utmost importance to the vehicleowner/consumer when it comes to automotive aftermarket parts used for vehicle maintenance and repairs. As participants in the aftermarket distribution channel (including manufacturer, distributor, chain or independent retailer and repair professional) seek to respond to and influence consumer choice, build trust and maintain market share in vehicle repair and replacement, all players must understand how the products they offer meet these key consumer values and support their reputation in the market.AASA has launched an initiative called “Know Your Parts,” designed to encourage all distribution channel participants to fully evaluate the increasing number of competingproducts in the marketplace across several dimensions of dependability, quality and performance. This campaign highlights the importance in understanding the extent to which there is transparency in the manufacturer’s commitment to provide support in the form of technical specifications, warranty, quality assurance, training and other services. It recognizes the important role that repair professionals, distributors and retailers play in influencing customer and consumer choice, particularly when the consumer is more dependent on the supply chain for information to support choice decisions among complex products. PROTECTING AND GROWING BRANDSBoth manufacturers and retailers are asking for clarity in how to understand and act upon private brand market dynamics. We suggest they begin by asking the following questions:1). Learn the market: See reality in customer and consumer perspectivesa). What levels of awareness, consideration, purchase intent, usage and loyalty exist within the categories and brands where I compete?b). How is the market changing, and how will future consolidation create opportunities?c). Are we using digital and social media resources to gain specific insight into consumers?d). Should we establish strategic listening posts using social media as an ongoing program rather than a one-time effort? Where along the distribution channel should such measures be used?2). Know thyself: Look at what value your brands offer in each product category and consumer and repair professional segmentsa). How can my management teams think differently rather than preserve the status quo?b). Should organizational practices or structure change in light of private brand dynamics?c). Which brands represent leading practices that should be replicated?d). What marketing and promotional levers can be pulled to preserve and grow brand loyalty and quality perceptions among all distribution channel consumers?3). Evaluate new competitiona). Where are my marketing activities over- or under-resourced as compared to competitors? Does this new reality offer cost-reduction or revenue opportunities?b). What is the potential to maximize revenues given the price elasticity of my products as compared to competitor and private brand offerings?c). How are competitors combating private brand threats, and what lessons can be learned?4). Build private brand defense and offense strategies and competenciesa). How can I build a private brand monitoring capability?b). Should I develop a private brand index or similar measure?Aftermarket companies need to develop holistic, reliable and multidimensional measures to better understand, evaluate and monitor private brand value gaps across the entire aftermarket distribution channel. These measures must go beyond pricing and include quality, innovation and other dimensions such as customer and consumer perceptions. Obtaining information to develop such measures will likely mean using different approaches to gather consumer-level insights. This analysis focuses on three areas: 1) measuring and evaluating the true penetration of private brands within various product categories experiencing a high degree of commoditization, 2) identifying the root causes of this trend in quantitative and qualitative terms and 3) building viable and practical responses at brand and category levels.汽车售后市场的竞争动态：品牌产品和自主产品业务案例在汽车零配件行业中，高管正面临私人品牌的现实。

新能源汽车英文论文The first demomstration electric vehicles were made in the 1830s, and commercial electric vehicles were available by the end of the 19th century. The electric vehicle has entered its third century as a commercially available product and as such it has been very successful. Today,s concerns about the environment, particularly noise and exhaust emissions, coupled to new developments in batteries and fuel cells many swing the balance back in favor of electric vehicles. It is therefore important that the principles behind the design of electric vehicles, the relevant technological and environment issues are thoroughly understood.An economically developed coastal cities, in this beautiful city life in the sky was 20 years. The witness to the scene of the historic moment, but in the harmony of the city, there was a scene not in harmony, the electric prevailed. Electric cars a drilling motor vehicles with non-motor vehicle of the legal gaps in the new product, the electric vehicle of that time there is indeed the Chinese People' s daily on the move brought some facilities. However, things cannot be just one, because everything has two aspects. Nowadays, environment is becoming worse and worse.one of the reasons is a problem of vehicle. There are two main problems caused by conventional vehicles. Firstly they ruin the immediate environment with noise and pollutions. Secondly they burn irreplaceable fossil fuels producing carbon dioxide which is a major cause of global warming and climate change. In face of some problems those conventional vehicles cause, we can develop electric vehicles. They are perceived to play a part in redressing the balance. Therefore, it is important that theenvironmental impact of electric vehicles is thoroughly known.After a few years of development, the rapid growth of electric vehicles become the focus of industry related to people's livelihood, its rapid development speed is amazing. Thinking carefully, the electric car industry in the folk is so popular for a reason: first, low carbon environmental protection, in line with national environmental protection requirements; second, light and flexible, make people travel convenience; third, high performance and low price , make people love them. The electric vehicles advantage determines the development of high-speed electric vehicle industry. The electric car industry has rapid development, growth, maturity.World electric vehicle research test after the development of 20 years, has entered a new stage, that is, small batch production and commercialization to the actual application of the market. According to incomplete statistics, the current global electric car about 13000 vehicles in use. At present, our country electric car overall is still in the research stage of the key unit techniques, and guided by the market the unit will be the technology of integrated development, meet the vehicle a particular user requirements, through the use of testing and improvement, technology has matured to become official products.We would say electric vehicles the advantages and disadvantages, and only through the only revealed a number of very serious problem. First, let us say electric vehicles to the people of the benefits, section to environmental protection, and faster than other than motor vehicles soon, and low cost without a licence, driving easily, both young and old suitable "four points mentioned above is electric bicycle in the minds of most people recognized advantage. Now let us look at electric cars thedefects and what other places, electric battery should not be permanent, cell damage, replacement rate is high, but battery recovery in the country is still relatively low, this does not fully comply with section to environmental protection concepts, and speed is indeed a bicycle faster than the motor vehicle slow。

汽车营销英文作文英文：As a car marketer, I believe that the key to successful car marketing is understanding your target audience. You need to know what they want and what they need in a car. This means doing market research and analyzing data to get a clear picture of your audience.Once you have this information, you can tailor your marketing messages to appeal to your target audience. For example, if your target audience is young families, you might focus on the safety features of your cars and how they can protect their children. On the other hand, if your target audience is young professionals, you might focus on the technology features of your cars and how they can make their lives easier.Another important aspect of car marketing is creating a strong brand image. Your brand should be unique andmemorable, and it should communicate the values andbenefits of your cars. This can be achieved through advertising, social media, and other marketing channels.Ultimately, the goal of car marketing is to create a connection between your brand and your target audience. You want them to feel like your cars are the best choice for them, and that they can trust your brand to deliver quality and reliability.中文：作为一名汽车营销人员，我认为成功的汽车营销的关键是了解你的目标受众。

推广新能源汽车发展英语作文英文回答：The promotion of new energy vehicles (NEVs) is a global trend driven by the urgent need to address environmental challenges and reduce greenhouse gas emissions. NEVs offer a number of advantages over conventional fossil fuel-powered vehicles, including reduced air pollution, improved energy efficiency, and lower operating costs.One of the key drivers of NEV adoption is the increasing availability of government incentives and policies. Many countries have implemented tax breaks, subsidies, and other financial incentives to encourage the purchase and use of NEVs. In addition, many cities have established preferential parking policies and charging infrastructure for NEVs.Another factor contributing to the growth of the NEV market is the rapid technological advancements in batterytechnology. The energy density and lifespan of batteries have improved significantly in recent years, making NEVs more practical and affordable for consumers. Additionally, the development of new battery chemistries is expected to further enhance the performance and cost-effectiveness of NEVs in the future.The promotion of NEVs also aligns with broader sustainability goals. By reducing air pollution and greenhouse gas emissions, NEVs contribute to a cleaner and healthier environment. Furthermore, the increased use of renewable energy sources for electricity generation can make NEVs even more sustainable.In conclusion, the promotion of new energy vehicles is essential for addressing environmental concerns, reducing greenhouse gas emissions, and advancing sustainable transportation. Continued government support, technological advancements, and consumer awareness are all crucial for accelerating the adoption of NEVs and achieving a cleaner and more sustainable future.中文回答：新能源汽车发展的推广。

摘要：习近平总书记提出：发展新能源汽车是我国从汽车大国走向汽车强国的必由之路。

国家最高领导人号召，发展新能源汽车，新能源汽车的发展在中国七大战略性产业中的地位尤为突出。

随着世界能源危机的出现，发展新能源汽车是取代传统汽车发展的必经之路。

同样是改善汽车产业困境的重要途径。

关键词：营销策略；新能源汽车；电动能源中图分类号：F713.5文献标识码：Ａ文章编号：1005-913X （2021）06-0059-04Research on marketing Strategies of Electric Vehiclesunder new media environmentLiu Chao（Heilongjiang Institute of Technology,Harbin 150050）Abstract ：General Secretary Xi Jinping has put forward that thedevelopment of new energy vehicles is the only way for Chinato move from a country of automobiles to a country of automobiles.The country's top leader has called for the development of new energy vehicles,whose development is particularly prominent in China's seven strategic industries.With the emergence of world energy crisis,the development of new energy vehicles is the only way to replace the development of traditional cars.It is also an important way to improve the plight of the auto industry.Key words ：marketing strategy ，Tesla ，new energy vehicle收稿日期：2021-01-23基金项目：黑龙江省教育教学改革项目(SJGY20190557)；黑龙江工程学院教育教学改革项目(JG201913)作者简介：刘超(1977-)，男，哈尔滨人，讲师，硕士，研究方向：管理科学与工程。

新能源汽车销售调查英语作文The Rising Tide of New Energy Vehicles: A Sales Analysis.The automotive industry has always been a barometer of technological advancements and consumer preferences. In recent years, this industry has witnessed a seismic shift, with new energy vehicles (NEVs) emerging as a disruptive force. This transformation is not just about technology; it represents a broader shift towards environmental sustainability and consumer demand for cleaner, moreefficient modes of transportation.Market Growth and Drivers.The growth of the NEV market has been remarkable.Fueled by government incentives, technological advancements, and consumer awareness, sales of NEVs have skyrocketed in recent years. This rapid expansion can be attributed to several key drivers.Firstly, government policies have played a pivotal role. Many countries, including China, the United States, and European Union member states, have implemented subsidy schemes, tax incentives, and other measures to encouragethe adoption of NEVs. These policies have not only reduced the upfront cost of NEVs but have also created a favorable environment for research and development in this field.Secondly, technological advancements have been crucial. Battery technology, in particular, has made significant progress, leading to improved range, faster charging times, and reduced costs. This has made NEVs more competitive with traditional gasoline-powered vehicles.Thirdly, consumer preferences are shifting. With rising concerns about climate change and air pollution, consumers are increasingly demanding cleaner modes of transportation. Additionally, the rising cost of fuel and maintenance has made NEVs a more economically viable option for many.Market Segmentation.The NEV market can be segmented into several categories based on technology and application. The most common types of NEVs are battery electric vehicles (BEVs), plug-in hybrid electric vehicles (PHEVs), and fuel cell electric vehicles (FCEVs).BEVs are powered solely by electricity stored in batteries. They offer the cleanest and most efficient form of motoring but typically have a higher upfront cost and shorter range than other NEVs. PHEVs combine a traditional internal combustion engine with an electric motor and batteries, offering the best of both worlds in terms of range and fuel efficiency. FCEVs use hydrogen fuel cells to generate electricity, emitting only water vapor as a by-product. While they offer zero-emission driving, the infrastructure for hydrogen fueling stations is still limited.In terms of application, NEVs are finding their wayinto various sectors, including passenger cars, commercial vehicles, and public transportation. Passenger car saleshave been the main driver of NEV growth, but the commercial vehicle and public transportation segments are also showing promise.Market Challenges and Opportunities.Despite the significant growth of the NEV market, several challenges remain. One of the biggest obstacles is the lack of infrastructure, particularly charging stations and hydrogen fueling stations. This limits the range and convenience of NEVs, affecting their adoption rates.Another challenge is the cost of batteries, which still accounts for a significant portion of the overall cost of NEVs. While battery prices have been trending downwards, further cost reductions are needed to make NEVs more affordable for a wider range of consumers.Despite these challenges, the opportunities for the NEV market are immense. As technology improves and infrastructure expands, the potential for NEVs to replace traditional gasoline-powered vehicles is巨大. This couldlead to significant reductions in greenhouse gas emissions and air pollution, making a positive impact on global climate change efforts.Conclusion.The rise of new energy vehicles represents a seismic shift in the automotive industry. Fueled by government policies, technological advancements, and changing consumer preferences, the NEV market is poised for continued growth. While challenges remain, the opportunities for this market are immense, offering the promise of a cleaner, more sustainable future for transportation. As we move towards a more sustainable future, it will be crucial to address the challenges and seize the opportunities presented by therise of new energy vehicles.。

推广新能源车的英语作文Title: Promoting the Adoption of New Energy Vehicles。

In recent years, the issue of climate change has become increasingly urgent, prompting a global shift towards more sustainable energy sources. One significant aspect of this transition is the promotion of new energy vehicles (NEVs), which encompass electric, hybrid, and hydrogen fuel cell vehicles. This essay explores the importance of promoting NEVs and discusses various strategies to encourage their widespread adoption.First and foremost, promoting NEVs is crucial for reducing greenhouse gas emissions and mitigating climate change. Traditional internal combustion engine vehicles are major contributors to air pollution and carbon emissions, exacerbating global warming and its adverse effects on the environment. NEVs, on the other hand, produce zero tailpipe emissions when powered by electricity or emit only water vapor in the case of hydrogen fuel cell vehicles. Bytransitioning to NEVs, we can significantly reduce air pollution and curb the detrimental impacts of climate change.Additionally, promoting NEVs contributes to energy security and reduces dependence on finite fossil fuels. Unlike conventional vehicles that rely on gasoline or diesel, NEVs can be powered by electricity generated from renewable sources such as solar, wind, and hydroelectric power. By utilizing domestic renewable energy resources, countries can enhance their energy independence and resilience to supply disruptions. Moreover, the widespread adoption of NEVs can help alleviate concerns about oil depletion and geopolitical tensions associated with fossil fuel extraction and distribution.Furthermore, promoting NEVs presents economic opportunities and fosters innovation in the automotive industry. As the demand for NEVs grows, manufacturers are incentivized to invest in research and development to improve battery technology, increase vehicle range, and reduce costs. This innovation spillover effect can driveadvancements not only in the automotive sector but also in related industries such as renewable energy, energy storage, and smart grid technologies. Moreover, the production and deployment of NEVs create jobs in manufacturing, sales, maintenance, and infrastructure development, stimulating economic growth and prosperity.To effectively promote the adoption of NEVs, governments, businesses, and other stakeholders must implement comprehensive strategies. One key strategy is to provide financial incentives and subsidies to make NEVsmore affordable and competitive with conventional vehicles. These incentives may include purchase rebates, tax credits, and exemptions from vehicle registration fees or road tolls. Additionally, governments can establish regulations and mandates to encourage automakers to produce more NEVs and expand charging infrastructure. This may involve setting emission standards, fuel economy targets, and zero-emission vehicle (ZEV) mandates, as well as investing in public charging stations and incentivizing private charging infrastructure deployment.Moreover, public awareness and education campaigns are essential to dispel myths and misconceptions about NEVs and highlight their benefits. By disseminating accurate information about NEV technology, performance, and cost savings, consumers can make informed decisions when purchasing vehicles. Furthermore, showcasing successstories and testimonials from NEV owners can inspire confidence and encourage others to make the switch to cleaner transportation options.In conclusion, promoting the adoption of new energy vehicles is imperative for addressing climate change, enhancing energy security, and fostering economic growth. By implementing comprehensive strategies and incentives, we can accelerate the transition towards a more sustainable and resilient transportation system. Together, we can drive positive change and create a cleaner, healthier, and more prosperous future for generations to come.。