高中英语unit11 lesson3 the advertising game教案(北师大版必修4)

授课内容:Unit 11, Lesson3 The Advertising GameLesson 3 The Advertising GameTeaching Aims and Requirements1. To learn about the development of advertisement2. To help to draw more attention to public ads and sense of social responsibility.3.To get students to design their own advertisementsTeaching Importance:1. To make clear to the students the contents and the structure of the text2. To enable the students to get the main idea of the textTeaching Difficulties:1. To get the students to design their own advertisements2. To make clear to the students the contents and the structure of the text.Teaching Methods:Teacher-student, individual, pairs, groupsTeaching Aids:computer, pictures, text-booksTeaching Procedures:Step Ⅰ Lead-in1. Greetings2. Tea cher plays a video and has Student s guess, “what product is the advertisement for?”3. Teacher demonstrates some advertising slogans and lets Students give Chinese for them.4. Teacher encourages Students to speak out the advertisements they have seen and where they have seen themStep Ⅱ Reading1.First-reading :Teacher asks Students to predict the general idea of the text.What does the passage talk about?A. The advantages and disadvantages of adsB. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. People’s attitude toward ads2.Second-reading: Get the main idea of each paragraph and match the headings with each paragraphPara 1 the classic ads1Para 2the public ads5Para 3modern ads3Para 4the top ads of today4Para 5the ads in the market23.Third-reading: Students read the whole text carefully to answer the questions in Ex. 3 on page 26.1. When does the simplest type of advertisement work?2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do today’s advertisers use to make you notice their products?4. What has the government done during the last decade?Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etcStep Ⅲ Voice Your OpinionHow do advertisements affect our daily life? Have you ever bought anything because you liked the idea promoted in the advertisement?Step IV Summary Through the whole passage we’ve learnt the development of advertisement. During the course of it, we know the classical advertisement was simple for people to know. But in today’s world, a good advertisement no t only needs detailed information for customers to know but also modern techniques are required to attract their attention. In this case, making an advertisement full of knowledge and amusements may be equal to the sale of products. Therefore, in order to win the market at home and abroad, companies must ensure of good quality and good serviceStep VI HomeworkDescribe an advertisement you like.Step VII Blackboard design1.What does the passage talk about?A. The advantages and disadvantages of adsB. Different sorts of adsC. The development of advertisingD. The effect of ads on our lifeE. People’s attitude toward ads2. Get the main idea of each paragraph and match the headings with each paragraph Para 1 the classic ads1Para 2the public ads5Para 3modern ads3Para 4the top ads of today4Para 5the ads in the market23. Questions1. When does the simplest type of advertisement work?2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities?3. What ideas do today’s advertisers use to make you notice their products?4. What has the government done during the last decade?Answers:1.They work for products that people need when there is not much competition2.Because people are used to seeing high standards of visual design.3.They use humor as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something4.Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc。

2019-2020年高一英语 Unit11 Lesson3 The Advertising Game第一课时教案北师大版必修模块4教材分析本课是第11单元的第3课。

本课的语篇是一篇关于广告的文章The Advertising Game。

学生将在本课了解西方广告的构思、设计、影响及作用，并讨论广告对人们日常生活的影响。

学习有关广告的词汇，理解文章大意，使用略读、细读等阅读策略。

通过图片、录像等手段提高学生学习语言的兴趣，丰富课外知识，有助于获取文章内容信息，把握主旨大意。

本课的语法是动名词Gerunds。

学生对这一语法现象比较模糊，虽然经常在文章中见到，但对于动名词的用法不太熟悉。

要帮助学生能够在文章中辨别出动名词并且知道如何使用。

本课计划按两课时完成：第一课时重点是阅读文章（The Advertising Game）：1. 学生通过录像和广告语的图片了解广告的特点；2. 使用略读和细读等阅读策略，从文章中提取信息，处理信息；3. 利用文章中信息和掌握的知识谈论广告对人们日常生活的影响。

第二课时讲解语法Gerunds，在文章语找出动名词，并在语境中恰当地使用。

教学内容话题： The Advertising Game （广告游戏）词汇：重点词汇： likely, general, suitable, visual, fascinating, advertise, link, apply, aim, bine, attract, educate,相关词汇： contemporary, location brand, petition, budget, technique, approach, concept, citizen, purpose, society, decade短语：hold the attention of the public, make contributions to, participate in, protect the environment,语法：Gerunds （动名词）第一课时First Period教学目标在本课学习结束时，学生能够：1. 通过阅读，对广告的特点、设计、创意等有一些了解；2. 通过略读理解文章大意，概括段意；3. 提取、整理关于广告的相关信息；4. 谈论广告对人们日常生活的影响。

Unit 11 Lesson3 The Advertising GameTeaching Aims:To read the passage for specific informationTo develop a right attitude towards advertisementsTeaching important point:To read the passage for specific informationTeaching difficult point:How to develop a right attitude towards advertisements Teaching procedures:Step1: warm-up1.Can you think of some advertisements you have seen? List someplaces where you have seen advertising. The teacher offers some pictures to students to have a discussion.2.Do you know what advertisements introduce to us? Or what product isit for?Step 2: Fast readingRead the text and then match the topics with each paragraph.Para.1 a. About the public advertisementsPara.2 b. Top advertisements of todayPara.3 c. About classic advertisementsPara.4 d. Advertisements in the marketsPara.5 e. Modern advertisementsStep 3: Careful ReadingRead the text and answer the following questions.1.What is the classic advertisement?The classic advertisement is the one that gives information about finding certain products2.Why are modern techniques of design not enough for advertisementsto be noticed in modern cities?Because people are used to seeing high standards of visual design.3.What ideas do today’s advertisers use to make you notice theirproducts?They use humor, surprise and new and unusual ideas in modern advertisements.4.What has the government done during the last decade?The government has worked hard at using public advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.Read the passage carefully and fill the blanksStep 4: Voice your opinions1.Have you ever bought anything because you liked theadvertisements?2. Do you think the advertisement is really useful?Share your experiences related to the advertisement. Step 5: HomeworkFinish the exercises in your Student Times.。

北师大高中英语M4-Unit11-Lesson3-The-Adver tising-Game教学设计1. Title: M4 Unit11 Lesson3 <The Advertising Game>General introduction：This lesson is taken from a book of New Senior English for China byBeijing Normal University. This lesson is about the reading part. By learning this passage, the studentscan master some language points and reading skills, well as some right life guides.2.Teaching aims and demands(1).knowledge objects1).Vocabulary: advertise, classic, certain, sew, beer, corporation, brand, suitable,advertiser, budget, visually, boom, visual, concept, approach, humor, contemporary, contribution, citizen, niece, nephew.2).Phrase: stand out, consist of, in direct competition with, consist of, linked to,be linked with, aim to, participate in,3).grammar: Gegunds as a subject/verb/preposition/noun(2).Ability objects1).Listening skills ：understand what the teacher is saying, listen to the tape afterclass..2).Reading skills ：general understanding，detail information3).Speaking skills：use the new expressions to talk about Ads in your daily life.4).writing skills：write a short passage about your opinions on Ads with newexpressions learned.(3).emotion objectsAds help us know more about the products, but there are also cheats in ads. Weshould observe carefully about ads before buy the goods. We should watch morepublic advertisements ,participate in improving our neighbourhood, protect the environment, and help other people..3 .Teaching keys and difficultiesGegunds as a subject/verb/preposition/noun4 .Teaching methods(1).Fast reading(2).Detailed reading(3).explaining(4).Task based group discussion5.Teaching aidscomputer ,overhead projector, PPT6. Course numberWe will finish this lesson in 3 classes. This is the reading class.7.Teaching proceduresGeneral introduction: Step1 is for lead-in. Step2, 3 is for reading and listening skills objectives; Step4 is for knowledge objectives; Step5 is for speaking skills objectives and emotion objectives; Step6, 7 is for consolidation of new knowledge and practice students’ writing skills. Thus we can meet all the teaching demands. Step1 Greetings. Revision and smoothly start the new lesson (2 minutes)Step2 Fast-reading and search for the answer for "T"or"F" questions ,general understanding. (8minutes) ”modern advertisements were made to make people forget that someone is trying to sell them something. T or F?””Not all ads are trying to sell people products or services. T or F?”Step3 Detailed reading and look for the information needed . The ability to get detail information. (9minutes) “What ideas do today’s advertisers use to make you notice their products?””What has the government done during the last dacade?”Step4 Explain difficult sentences and use of new phrases in detail under the help of some teaching equipments.(10minutes)Step5 Task-based discussion(10minutes)Work in groups of four, choose one advertisement you know and describe it. Use some of the words and phrases learned today.Step6 Summary of the lesson with related exercises. Mention the emotional objects.(5minutes)Step7 Homework（1minute）say bye.(1).Do exercise 8,9,10 in the exercise book. This is used to make the students havea further understanding of new words and new grammars.(2).write a short passage about what is the right thing to do on the topic discussed today.(at least 100 words)8.Blackboard designIn order to make the blackboard design clearly and neatly, I will divide the blackboard into three parts. On the left, I’ll write teaching aims; in the middle of the blackboard, there should be important and difficult language points, and onthe right, I will write the summary of this whole class.Vocabulary, phrase, grammar Gegunds as a subject/verb /preposition/nounExamples andanalysisSummary withpractice onteachingpoints.Reading ,speaking,writing,listeningCulture andlife guidesName：Hu RonghuaDate：2012.5.12导学案Lesson 3 The Advertising Game 编写人：王海斌审稿：高一英语组本课目标：掌握单词和词组细读课文理解广告的作用及实质了解并学习动名词Step 1 DiscussionThe advantages of ads _______________________________The disadvantages of ads ____________________________Step 2 Lead-inWe can see ads everywhere. What kinds of ads do like most? Why?__________________________________Step 3 ReadingRead the text and answer the questions in item 3 on page 26Step 4 Word learning写出意思对应的单词1 Way of dealing with a person or thing ____________2 Praise something publicly in order to encourage people to buy or use it__________3 Plan of how money will be spent over a period of time ,inrelation to the amount of money available_________4 having a high quality that is recognized andunquestioned;of lasting value and importance__________________5 modern;of the present time ____________6 action of contributing;thing contributed __________7 idea;general belief _______8 right or appropriate for a purpose an occasion_________9 concerned with or used in seeing ________Language points:(2)certain adj 某种，某些；确定的，无疑的；确信的，深信的He didn’t come for a certain reason. 为了某种原因他没来。

Lesson 3The Advertising Game【重点单词】：advertise,advertising,,suitable, ,approach, humour,contribution,citizen【教学重难点点】1、掌握说明文的阅读技巧 2、熟悉课文中有用的短语3、语法：动名词的用法【重难点句子】:见句子分析阅读理解【基本功：词汇补充学习】1. sb. /sth. be likely to do = It is likely that 有可能, 有希望的Tickets are likely to be expensive. 入场券可能很贵。

It is likely that the thieves don’t know how much it is worth.盗贼很可能不知道此物的价值。

2. link A to / with B 与……相联系The video was linked to a powerful puter. The Channel Tunnel links Britain with the rest of Europe.3：周报35期approach 、contribution、consist o、f stand out 用法【Reading 1：快速阅读】Read the text quickly and choose the right main idea of each paragraph Para1 A. What is an advertisement?B. An ad may give direct information like names or locations.Para2 A. Ads are made visually attractive to hold the attention of the public.B.Some ads have pictures that people enjoy looking at.Para3 A.Products are sometimes linked with different concepts or ideas.ing mon ideas to sell products is as old as advertising itself.C. Modern ads must stand out to make themselves attractive.Para 4 A.Some advertisers want to create something that has never been seen before.B.New and unusual ideas often appear in today’s top advertisements.C.Advertisers look for other ways to make people notice their products.Para5 A.Not all advertising is about selling products.B.The government has worked hard at using ads to educate the public.C.Public ads have helped to increase public knowledge.【Reading 2：快速阅读】Read the text again and fill out the form.【Reading 3：知识反馈】①True or False exercises.1. “Tsing Tao Beer” tells you 3 pieces of information so it is attractive.2. Advertisements must be attractive and creative.3. The purpose of all advertisements is to make customer spend money.4. Producing public advertisements mentioned in the text is free.5. The text inferred that advertisements are trying to sell you something makes customersbored.6. The purpose of advertisements is creating something that has never been seen before.7. Standing out your advertisements is not easy because people are used to high standardsof visual design.②分析句子1. For example, it could be “Shanghai Sewing Machine”, or “Tsing Tao Beer Corporation”, and you would know what the panies sell, where they are located, and the brand names2. As present-day advertisers often have large budgets, a lot of money is spent on applying modern techniques of design to make these advertisements as visually attractive as possible.3. Modern advertisements must stand out in a world full of petition by bining the highest standards of design with ideas linked to the products to make them more attractive.4. They realise that it does not matter how attractive the idea linked with the product is– most people know that the main purpose of the advertisement is making customers spend money.练习Ⅰ. 根据下列各句句意及所给单词的首字母或汉语提示，写出所缺单词的正确形式。

Unit11 The Media(5)Lesson3 The Advertising GameA tip: A man of words and not of deeds is like a garden full of weeds.光说空话不做事，犹如花园光长刺。

Learning aims:1.理解并熟读课文。

(A)2.掌握前三自然段重点单词、短语、句型用法。

(B)Learning important points：词汇及语言点的运用。

(C)Learning steps:Step1重点单词（A级）1.vt.为什么做广告 7.2.adj.传统的，经典的 8.3.adj.某种，某些 9.4.n.啤酒 10.n.概念，原则5.n.公司 11.n.方法，方式6.adj.合适的 12.n.捐助，贡献Step2重点词组（B级）1.由……组成，由……构成2.应用于……3. 习惯于……4.突出，显眼5. link…with/to6.as well as7. make contributions to 8. participate inStep 3阅读文章，找出每段大意，并连线（B级）Paragraph 1 Ads are made visually attractive to hold the attention of thepublic.Paragraph 2Products are sometimes linked with different concepts or ideas Paragraph 3New and unusual ideas often appear in today’s top advertisements. Paragraph 4Public ads have helped to increase public knowledge.Paragraph 5An ad may give direct information like names or locations.Step4 再次阅读课文，回答P26第三题的问题。