Prof. Yanni Papadakis
Goods and Service Design
Chapter 6
Readings
“Operations Management: Goods, Services, and Value Chains”, by D. A. Collier and J. R. Evans
15
Servicescape Example
Kaiser Permanente is the largest health maintenance organization in the United States. Executives thought that they might have to replace existing offices and hospitals with expensive, next-generation buildings. However, it discovered that patients became annoyed well before seeing a doctor. However, instead of overhauling its buildings, Kaiser realized that it had to overhaul its patient experience, using more comfortable waiting rooms and a lobby with clear instructions on where to go; larger exam rooms with space for several people and curtains for privacy, to make patients comfortable; and special corridors for medical staff to meet and increase their efficiency.