下载文档原格式
印尼移动通信市场调研报告1美元=9395印尼卢比（盾）（IDR）一、印尼概况图1 印尼地图1.自然环境印尼是世界上岛屿最多的一个国家，大大小小一万八千座岛屿，号称“千岛之国”，面积为192万平方公里，但只有三分之一的岛有人居住，并且人口分布很不平均。
人口居住集中的岛屿包括爪哇、苏门答腊岛、加里曼丹、苏拉威西岛和巴布亚岛。
由图可以看出，印度的地理特性决定了在印尼数个岛屿铺设通信设施以及提供通信服务是个挑战。
印尼是一个典型的热带国家，气温高，雨量充沛。
2.城市与人口印尼人口约2.4亿人，在世界上仅次于中国、印度和美国，居第四位，其中34岁以下人口几乎占了总人口的70％，60%的人口年龄在15周岁-50周岁之间。
其首都为雅加达，爪哇岛是印尼的政治经济中心，全国60%的人口集中在面积只占7%不到的爪哇岛上，1/5在苏门答腊。
印尼包括3个特区（分别是雅加达首都特区和日惹、亚齐达鲁萨兰地方特区）和27个省。
雅加达——印尼第一大城市是印度尼西亚共和国的首都，是政治、经济、文化中心；万丹省位于爪哇岛的最西段，是距离印尼首都雅加达最近的一个省，经济相对比较发达。
第二大城市泗水位于爪哇岛的东端，但是爪哇文化却发源扎根于岛的中部地区，尤以日惹为核心，它是爪哇岛的经济与教育中心。
第三大城市万隆是西爪哇的首府，城市面积80多平方公里，人口约120万。
印度尼西亚的城市发展都主要集中在爪哇岛的苏门塔纳—雅加达—巴厘—班东城市走廊地区。
据统计，2007年印度尼西亚的4500万城市人口中，约有80%居住在这一走廊地区，而所有超过50万人口的大城市几乎都集中在这一地区，约有80%的城市集中在这一地区。
正因为如此，在全国城市化率为32%的情况下，这一地区的平均城市化率则高达40%；相反，在广大的外岛地区，城市却很少，城市人口也很少。
3.语言与文化全国有100多个民族，几百种语言，印尼语为官方语言，其他通行的语言有英语、荷兰语、华语。
目录摘要 (2)关键词 (2)引言 (2)一、中国“华为”手机在印尼市场发展现状 (3)（一）“华为”手机进入印尼市场的过程 (3)（二）“华为”手机在印尼市场中的现状 (4)二、中国“华为”手机在印尼市场的SWOT分析 (4)（一）竞争优势 (Strength) (4)1.价格优势 (5)2.质量、性能优势 (5)（二）竞争劣势 (Weakness) (6)1.品牌知名度还不高 (6)2.质量出现问题 (7)（三）机会（Opportunity) (7)1.中国制造印象会变好 (7)2.本国需求大幅增加 (7)（四）威胁 (Threat) (8)三、对“华为”手机在印尼市场的发展建议 (9)（一）改善“中国制造”在印尼消费者中的印象 (9)（二）加强宣传，提高企业知名度 (9)（三）改善本手机质量的问题 (10)附录一: (11)附录二： (14)附录三： (16)中国“华为”手机在印尼市场的SWOT分析［摘要］随着科技信息技术快速的发展，手机成为一个不能缺少的东西尤其是智能手机，使用手机的人每年日益增加，国民每年对手机的需求越来越高，拉动了“华为”手机在印尼市场的发展。
可是，在发展的过程中，“华为”手机仍然存在许多问题，使得“华为”在印尼市场上发展得相对比较慢。
笔者通过了解智能手机消费者的认知、消费情况与中国华为手机在印尼市场发展现状，对于中国华为手机在印尼市场进行SWOT分析、并提出了发展建议。
［关键词］华为手机；印尼市场；SWOT分析引言随着科技和信息技术的快速发展，“华为”公司作为生产智能手机的企业，在国际创业进程中成为最具代表性的中国企业，从一个作坊式的小公司发展到国际化大公司，拥有众多的自主知识产权，在国际创业中的成功经验和失败教训都值得借鉴。
同国内外一些强势手机品牌企业相比，“华为”进入手机行业的时间相对较晚，在市场运作经验和手机消费潮流的把握能力上都还有所欠缺，但手机终端业务已经成为华为展的一大引擎。
印度尼西亚电子商务市场创新研究近年来，印度尼西亚电子商务市场呈现出强劲的增长势头。
随着移动互联网的普及和数字支付方式的推广，电子商务在印度尼西亚的社会经济中扮演着愈发重要的角色。
本文旨在探讨印度尼西亚电子商务市场的创新趋势，并分析其对经济发展的影响。
一、电子商务市场的发展现状印度尼西亚的电子商务市场规模不断扩大，各类电商平台也日益涌现。
预计到2025年，印度尼西亚电子商务市场的价值将突破1000亿美元。
这一庞大市场吸引了国内外企业的目光，并激发了创新的动力。
二、移动互联网与电子商务的融合移动互联网的普及是推动印度尼西亚电子商务市场快速发展的重要因素。
智能手机的普及率不断攀升，使得越来越多的印度尼西亚人可以通过移动设备轻松实现网络购物。
作为全球第四大人口国家，印度尼西亚拥有庞大的电子商务潜力，移动互联网为这一潜力的释放提供了有力支撑。
三、数字支付方式的普及传统的货币支付方式在电子商务市场中逐渐被数字支付所取代。
印度尼西亚的数字支付市场呈现出快速增长的态势，移动支付、电子钱包等新型支付方式逐渐受到消费者的青睐。
这种数字支付方式的普及不仅使交易更加便捷和安全，还推动了电子商务市场发展的速度。
四、电子商务创新模式的涌现印度尼西亚电子商务市场不断涌现新的创新模式。
线上购物平台的崛起和线下零售店的整合为消费者提供了更广泛的选择和更好的购物体验。
此外，社交电商等新兴业态的兴起进一步拓宽了电商市场的边界，为印度尼西亚电子商务的发展注入了新的活力。
五、电子商务创新对经济发展的影响电子商务创新对印度尼西亚的经济发展产生了积极的影响。
首先，电商的兴起为印度尼西亚创造了大量的就业机会，缓解了就业压力。
其次，电商的发展促进了印度尼西亚农村地区农产品的流通，改善了农民的收入状况。
再次，电子商务极大地方便了中小企业的发展，提升了其在全球市场中的竞争力。
总体而言，电子商务创新对印度尼西亚经济的发展起到了积极的推动作用。
六、挑战与未来展望随着印度尼西亚电子商务市场的不断扩大，也面临一些挑战和问题。
中文摘要目前在印尼黑莓智能手机一直很受商务从业人员和中产阶级的人。
在近几年，黑莓智能手机用户数量急剧增加。
据国外媒体报道，RIM公司近期在印尼市场推出了带定制化功能的智能手机，大受市场欢迎，该公司推出的黑莓手机的销售量去年在印尼市场大幅增长了400%。
根据6个移动电信运营商合作伙伴为印尼RIM公司，在印尼有1500万黑莓用户，这是18%以上黑莓的8000万世界各地。
但是在中国，黑莓智能手机的普及不像在印尼，在中国黑莓手机不受欢迎。
对大多数中国人来说，“黑莓”还很遥远。
据调查，目前国内知道黑莓手机的消费者仅占20%，有63%的消费者从没听说过“黑莓”这个名字，而且知道“黑莓”的消费者中大部分认为“黑莓”只是一种“贵族”奢侈品。
本论文针对中印黑莓手机消费者市场，包括市场环境分析、竞争分析，也包括消费者行为分析。
由于印尼是增长最快速的黑莓（BlackBerry）手机主要市场，另一方面黑莓手机在中国不受欢迎。
本论文探讨和比较黑莓手机在中国和印尼的消费者购买行为因素不同，市场环境因素的不同，导致黑莓手机不同的境遇。
因此，通过市场环境分析，竞争分析和消费者行为分析，可以更好地了解黑莓手机的成功与失败，为什么黑莓智能手机在中国失败，在印尼成功。
关键词：黑莓手机;消费者行为;消费者满意度ABSTRACTAt this point of time,BlackBerry Smartphone is very popular for many professionals and middle-class people.The number of BlackBerry Smartphone users increased dramatically especially in the recent years.RIM Company recently launched the Smartphone with custom features in the Indonesian market and those sales are received a positive response from Indonesian users. As compared to last year's Blackberry sales, th is year’s sales rose by400%in Indonesia market alone due to the success of the new product. According to six mobile telecom operators in Indonesia, there are about15 million BlackBerry users in Indonesia which constitute 18% of the Blackberry users around the world.On the other hand,BlackBerry in China is almost “unwelcome”.For most people in China, "BlackBerry" is still very far away.Based on the survey conducted by the China Business Week, only 20% of Chinese knows or ever heard about Blackberry,while a significant portion of63% of never actually heard of the name "BlackBerry". Furthermore, majority of mobile phone consumer in China most thinks that"BlackBerry" is just a luxury brand.As for the purpose of this study is to determine several factors that affect the success of Blackberry in Indonesian market and the failure in China market.The study was conducted by collecting data related to Blackberry market in both countries,which is then processed and analyzed. Data analysis was conducted on the environmental analysis, competitive analysis, consumer behavior analysis, and consumer satisfaction analysis. This thesis will examine and compare the differences between Indonesia and China Blackberry market from various aspects. Thus, this thesis is hoped to be able to provide understanding and explanation of the various factors that caused the contrast between the two markets.Keywords:Blackberry; consumer behavior; consumer satisfactionTABLE OF CONTENTCHAPTER I INTRODUCTION (1)1.1Background of the Study (1)1.2Research Questions (2)1.3Purpose and Limitation of the Study (3)1.4Blackberry in General (3)1.5Main Content of Research and Research Method (5)CHAPTER II THEORETICAL FRAMEWORK (7)2.1Consumer Market (7)2.2Market Environment (9)2.2.1Macro Environment (9)2.2.2Micro Environment (11)2.3Market Competitor (12)2.4Consumer Behavior (13)2.4.1Consumers in Their Social and Cultural Settings (14)2.4.2Consumers as an individual (15)2.5Consumer Satisfaction (18)CHAPTER III BLACKBERRY CONSUMER MARKET IN INDONESIA AND CHINA (20)3.1Blackberry Consumer Market in Indonesia (20)3.1.1History and Development of Blackberry in Indonesia (20)3.1.2Blackberry Issue in Indonesia (21)3.1.3Accomplishment of Blackberry in Indonesia (22)3.2Blackberry Consumer Market in China (23)3.2.1Prior Experience in Hong Kong Market (23)3.2.2History and Development of Blackberry in China (23)3.2.3Barriers faced by Blackberry in China (25)CHAPTER IV RESEARCH METHODOLOGY (28)4.1Quantitative Vs Qualitative (28)4.2The Chosen Research Method in the Study (29)4.3Online-Surveys (29)4.4Design of the Questionnaire (30)4.5Data Collection and Analysis Process (31)CHAPTER V MARKET ANALYSIS OF BLACKBERRY CONSUMER MARKET IN INDONESIA AND CHINA (35)5.1Profile of Respondent (36)5.1.1Nationality (36)5.1.2Gender (37)5.1.3Age (37)5.1.4Occupation (38)5.1.5Monthly Income (38)5.1.6Blackberry users (39)5.2Environment Analysis (40)5.2.1Politic, Economic, Social, and Technological Analysis (PEST Analysis) ofBlackberry Consumer Market in Indonesia (40)5.2.2Politic, Economic, Social, and Technological Analysis (PEST Analysis) ofBlackberry Consumer Market in China (43)5.2.3Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT Analysis) ofBlackberry Consumer Market in Indonesia (45)5.2.4Strengths, Weaknesses, Opportunities, and Threats Analysis (SWOT Analysis) ofBlackberry Consumer Market in China (48)5.3Competitive Analysis (50)5.3.1Competitive Analysis of Blackberry Consumer Market in Indonesia (51)5.3.2Competitive Analysis of Blackberry Consumer Market in China (51)5.4Consumer Behavior Analysis (52)5.4.1Consumer Behavior Analysis of Blackberry User in Indonesia (53)5.4.2Consumer Behavior Analysis of Mobile Phone User in China (61)5.5Consumer Satisfaction Analysis (62)5.5.1Blackberry Consumer Satisfaction Analysis in Indonesia (62)5.5.2Factors that Caused Blackberry Failure in China (69)CHAPTER VI CONCLUSION (72)BIBLIOGRAPHY (74)ACKNOWLEDGMENT (76)CHAPTER IINTRODUCTIONRapid and dynamic development of consumer needs that happened these days, technological advancement is also constantly evolving, especially mobile phones.These constant changes lead to continuous development on mobile phones and technologies to make it more efficient and low cost. Mobile devices, especially mobile phone has one of the fastest household adoption rates in the history of modern technology in the world. In today’s world, mobile handsets have become the most important things in business and even in daily life.Seeing the importance role of mobile handsets in everyday human life, every company in telecommunications businesses sector are trying to create mobile handsets that can support and facilitate human activity. Companies compete to provide telecommunication devices that can enable people to meet their needs. However, there are others factors that can affect people needs and satisfactions. Environmental factors, competitor, consumer behavior, and customer satisfaction are some of many factors that significantly impact the development of a product.1.1Background of the StudyResearch In Motion Limited (RIM) is a telecommunication organization which started producing many wireless modems and helped many well known organizations to succeed in their business. RIM is the number one company in wireless innovation which introduce Blackberry around the world. Later on, RIM is recognized as BlackBerry in many places. It was established in 1984 by Mike Lazaridis who was the co-CEO and Jim Balsillie in Waterloo, Ontario, Canada.Research In Motion (RIM) introduced BlackBerry smart-phones to the market in 1997. Blackberry is one of the mobile phone companies that has appalling world of telecommunications through one of its major features which is Blackberry Messenger (BBM). BBM is a unique social media feature which is only available in Blackberry mobile phones. Some advantages of Blackberry are that it integrates mobile phone, email, messenger, and internet and wireless information services and has a very high security, and so is the perfect combination of a mobile phone and a laptop. This became reason why many people are interested in replacing their old phones with Blackberry phones.The widespread use of Blackberry phones are felt in many countries, especially Indonesia. Blackberry was first introduced in Indonesia in December 2004. At first, Blackberry was not well known by many Indonesians mostly because it is not user friendly. But with the features of Blackberry Messenger and Push Mail that makes it easy to send a message, people began to change their old phones with Blackberry. According to six mobile telecommunication operator partners of Research In Motion in Indonesia, there are 1.5 million BlackBerry users in Indonesia (Suryadhi, 2010). Indonesian has the title as one of the most Blackberry users than those in any other country.The BlackBerry boom in Indonesia is driven by two main factors (Shubert, 2009). The first reason is because Blackberry price is lower than other Smartphone. A new BlackBerry device costs about $500 while its competitors such as Iphone which cost $900. Secondly, it increases the ease of communication.Eighty percent of Indonesian people are used mobile phone to access internet (Mahatrisni, 2010).In contrast, this phenomenon does not impact on the Chinese market. It was hard for Blackberry to go into the Chinese market and influenced public to use their product. They need a long negotiation process to get it. In 2001 Blackberry start trying to break into the Chinese market. In 2006 the new Blackberry finally able to be introduced in China. Chinese society was less enthusiastic about the presence of this new smart-phone. Until now, only few of Chinese people know and have used Blackberry cell phones.1.2Research QuestionsThe contrast between Blackberry market in China and Indonesia sparks some questions.1.How is the condition of Blackberry consumer market in Indonesia?2.How is the condition of Blackberry consumer market in China?3.What are the causes of these the differences in the condition of Blackberry consumermarket between Indonesia and China?1.3Purpose and Limitation of the StudyThis research will investigate factors and causes that effect to the success and also the failure of Blackberry market in Indonesia and China. Comparing the differences between markets in both countries from various aspects will help to provide a clearer overview about Blackberry market.Subjects were examined in this study is limited to mobile phone users in Indonesia and China. This Blackberry research was conducted in early 2013, before Android phones and iPhone were able to use BBM (Blackberry Messenger).1.4Blackberry in GeneralBlackBerry Limited, is a Canadian company which is engaged in wireless equipment and telecommunication. Blackberry Limited is well know not only as the developer of the BlackBerry smart phones and tablets but also as a provider of highly secure and reliable software for business and Mobile Device Management (MDM).Research In Motion or RIM was established in Waterloo, in 1984. At that time RIM had enjoyed a high level of success in the North American market. RIM seeing its position to rise in becoming market leader in mobile devices industry. Besides in the states, RIM was notably weaker compared to other companies but was steadily improving. It managed to spread its service to over 60 different countries and was subscribed by 160 carriers. However, the US market is still the main contributor to the RIM sales which accounted for over 75% of RIM’s sales in 2004.RIM continued to improving, it managed to form new partnerships worldwide with many telecom carriers especially in Asia and Europe and continued to distribute its products to the market. Using these partnerships with telecom carriers, RIM were able to provide its users access to servers and mobile networks that would support the main features of Blackberry phones such as BBM and emails. This causes RIM to be able to compete with other major mobile phone makers. RIM has limitations that can only provide manufacturing services and software only.In Asia, RIM tried to increase its sales by forming new partnerships with local wireless carriers. By April 2006, RIM managed to partner 21 telecom providers in 11 countries which includes several Asian Country such as Malaysia, Indonesia,and Thailand. In Europe, RIM also managed to offer services to all major European markets. By mid 2005, there are more than 3million RIM customers around the world. This is more than a 200% increase from the 1.66 million users in the previous year.In late2006, the number of RIM customers reached up to 5 million. On top of this, some of industries or even government’s agencies are used Blackberry’s software.In late 2013, John S. Chen become the CEO of the Blackberry headquarter in Waterloo. He introduced different strategy which was to subcontract manufacturing of hardware to a third party (Foxconn) and focus on development of software technology. During this time, RIM began to focus more on the consumer market by introducing BlackBerry Pearl 8100 which is the first Blackberry phone to include multimedia features such as a camera. The launch of Blackberry Pearl 8100 was very successful and so was the subsequent series such as Curve 8300 and Bold 9000. RIM has many ways to increase the sales and the development of Blackberry, RIM continued to partner telecom carriers which led to rapid spread of Blackberry in order to boost the development and spread of Blackberry, RIM continued to partner telecom carriers which led to rapid spread of Blackberry users around the world.Maintaining and growing their market share can be done very well by RIM and Blackberry in 2011, even thought in 2007 Apple Iphone for the first time enter into the market. Furthermore, the launch of iPhone on the AT&T network in 2007 in the US forced RIM to develop a touch screen smart phone in order to compete in Verizon network in 2008. Initially the touch screen smart phone (Blackberry Storm) was sold well. However, the sale dropped due to poor reviews and poor customer satisfaction. At first, Iphone was unable to follow Blackberry both in terms of delivery as well as active users. This is because Blackberry had a head start and had larger carrier distribution network.In the States,In mid-2010, Blackberry has reached the heyday with 21million customers. In that recent time, Blackberry's global subscriber reached 36 million people. Due to the raising of iPhone and Android in the US, Blackberry began to turn to other smart phone platforms. However, Blackberry continued to enjoy success at this time.At the end of 2012, about79 million people in this world use Blackberry as their mobile phone. Unfortunately, the number of Blackberry user in US had declined significantly to 9 million.The drop in the number of users in US had alarmed many investors and media.Although the Blackberry market continues to grow worldwide, the popularity of Blackberry in the US was going down rapidly. This has caused many to question the company’s ability to compete with itscompetitors. Some analysts also questioned the strategy taken by the co-CEO and its direction. In June 2014, according to US company news (CNN), in recent years Blackberry is become one of six US brands endangered.At that time, the main competitors of Blackberry are Apple and Android products. Microsoft’s Windows phone platform was also eme rging as potential competitor. Blackberry which initially was leading the market in smart phones in the US was then losing its momentum. The emergence of a large and powerful competitors cause sudden obstacles to the development of blackberry. A sudden drop in sales also occurred, especially in the States. Many Blackberry users switching to competitors' products, which is iPhone and Android. During this time, there was a lot of sentiment over the company’s ability to remain on the surface of the water.Many then thought the introduction of iPhone in 2007 was the spark of the decline of Blackberry. Many media then referred iPhone as “Blackberry Killer”. Even though the sale of Blackberry was growing, but the sale of Iphone was growing faster. This is one of the main causes that led to a 87% drop in Blackberry stock price between 2010 and 2013.Google’s Android operating system was also crashing down the sales of Blackberry in the US. Many well known brands such as Samsung and LG adopt Android as the platform for their phones. This led Blackberry to a further drop in its sale. The rapid increase in the Android usage in the US can be seen from 2010 to 2013. In January 2010, only 3 million (7.1%) of the 42.7 million smart phone users in the US were running on Android. on the other side, Blackberry and RIM had 18 million users (43%).In short time, Android managed to overtake Blackberry in the US with 67.68 million Android users while there were only 7.63 million Blackberry users.1.5Main Content of Research and Research MethodBlackberry mobile phone was invented and developed by the Canadian Research In Motion Ltd, a wireless email system was developed in monly known as the BlackBerry, which is not only a mobile phone, but by the Canadian RIM (Research in Motion Ltd) company launched, including the software (Interface), powerful network server (e-mail settings), and the terminal (mobile phone).The Content of this paper is to explore the factors that affect the success of Blackberry consumer market in Indonesia and the failure of Blackberry consumer market in China. In recent years, Indonesia is one of the fastest growing BlackBerry mobile phone markets and the numberCHAPTER I INTRODUCTIONof BlackBerry Smartphone users increased dramatically. Unlike in Indonesia, Blackberry is not welcome by China’s market. For most Chinese people, "BlackBerry" is still very far away.This paper is addressed to explore and compare the differences of Blackberry market in Indonesia and China Blackberry from various aspects.The research will be done by doing the data collection first and then performed the analysis of the data. Data collection conducted through survey based on online questionnaires. There are several questions regarding consumer behavior and consumer satisfactions for Blackberry users in Indonesia and China. Data analysis performed by conducted environmental analysis, competitive analysis, consumer behavior analysis, and consumer satisfaction analysis in Indonesia and China‘s Blackberry market.CHAPTER IITHEORETICAL FRAMEWORKThe framework used in this research based on the concept of the general consumer market,market environment, market competitor,and consumer behavior, and satisfaction. Those definition and comprehension are used as a basic of the analysis on this research.2.1Consumer MarketAccording to Economy Watch website, consumer market consists of four types of market, which is:• Consumer Products MarketThis type of market is a market that consists of the consumer market with different products. Products that included in this market are goods that used in everyday life, for example consumer durable products and cosmetics and jewelry products. Electrical appliances, household furniture, electronic consumer goods are also included in this kind of the consumer market.In Consumer Products Market aggressive marketing is required because the customers of consumer product market lack in loyalty and tend to shift from one brand to another very quickly. The consumer products market is characterized by high level of competition among the sellers. The companies are continuously engaged in modification of business models and business activities to match up with the changing consumer needs. The companies are being compelled to go for these alliances to remain competitive and to exist in the market because, losing the competitive edge will ensure complete market exit.• Food and Beverages MarketThis market consists of the sub-markets like markets for dairy products, bakery products, beverages, and alcoholic beverages.This type of Consumer Market is full of growth opportunities because of changing lifestyle of present era. Consumer Awareness and Brand Loyalty of customers help this market to grow to a different high.• Retail MarketThe Retail Market comprises of the Supermarkets, Departmental Stores, Food Chain Outlets, Specialty Stores and Franchise Sores. This type of Consumer Market discovers new business opportunities with each passing day because of the rapidly changing lifestyle and spending pattern of the people. This does not exclude small towns and suburban areas. In these areas, departmental Stores are coming up from the big retail chain houses as westernized lifestyle and western culture is making their presence felt all over the world. This type of market generates low profit margins but has high growth potential. The company should be more sensitive to the consumer market condition. The development of consumption lifestyle and also the consumption patterns of each customer are growing very fast, therefore, every company must be observant and good at seeing opportunities and changing their business activities following all these changes. Thus, the company can be better utilizes the growth potential of these markets. If the customers receive enough value for money,only then they will be loyal to the brands and will make repeated purchase.• Transportation Service MarketThis type of Consumer Market consists of postal, logistic, and also courier services. Companies in this type of market essentially require brand name and strong distribution network and significant amount of capital investment. With emergence of technology based advanced facilities like e-commerce and with the increasing use of internet, new horizons are opening for this type of market. The companies can utilize the advantages of reduced costing, improved customer relationship and accelerated movement of materials and can go for strategic tie ups with international business houses.Rick Suttle on Small Business website divides the consumer market into several types consumer characteristic by identifying key consumer groups:•Demographic CharacteristicsCharacteristics of consumer markets based on demographics include differences in age, gender, education, revenue, religion, occupation, nationality, education, and social class. Most of these demographic categories are further defined by a certain range.•Psychographic CharacteristicsConsumer psychographic characteristics covers attitudes, interests, opinions, and activities. Many magazines are designed towards consumers’ interest. For example, prenatalmagazines target expectant mothers who are interested in learning more about caring for a baby. Additionally, consumer activities can include participation in martial arts or basket weaving. Opinions and attitudes can be both specific or general. A company may better understand consumer opinions and attitudes after conducting a focus group, and can use that information to tailor advertising or marketing campaigns. Consumer values is related to how a group of individuals feels about certain social issues.•Behavioralistic CharacteristicsBehavioralistic characteristics can also be garnered through marketing research. Behavioralistic characteristics of consumer markets include product usage rates, brand loyalty, and benefits sought by customers. Companies like to know how often their consumers visit their restaurants, stores or use their products. Company marketing departments usually try to distinguish between often, medium and rare users, whom they can then target with advertising. Marketers like to know which customers are brand loyalists, as those consumers usually only buy the company's brand.•Geographic CharacteristicsThe geographic characteristics are often based on market size, population density and region. According to the article "Market Segmentation" at , a online business reference site. A small retailer may find opportunities in a small market in which larger competitors have no interest. Companies that sell beachwear will likely sell more products in warmer climates. Consumers in different regions of the country also have different tastes in food and style.2.2Market EnvironmentMarket environment in the marketing world is often referred as the factors and forces that are able to provide influences to an enterprise. These effects include the impact on the company's ability to build, sustain and develop good relationships with consumers. Market environment itself consists of two most fundamental types, micro environment and macro environment.2.2.1Macro EnvironmentThe development of a product in a particular market is not just influenced by internal factors of the product alone. External factors also have an important role in determining the success of these products in the consumer market in certain countries. The lack of positivesupport from external parties can inhibit the product development on that market.Macro environment are social factors, politics factors, economic factors, and also technological factors.Politics, Economic, Social, and Technological Analysis or Often called by PEST analysis is the framework macro environment that can help companies to analyze the external environment of the company,to creating a strategic management. PEST analysis consists of four main factors, which is social, political, economic, and technological.•Political FactorsThe political factors include the law on taxes, regulation of employee, tariffs regulation, regulations on restrictions in economic process, and others. Overall, the government plays a significant part in the people’s health, education, as well as the country’s infrastructure. Goods and services are managed and provided by the government and are not maintained and provided by the government are also included in this political factor.•Economic FactorsEconomic factors play a significant role in the operations process of a company. Economic growth, interest rate, exchange rate, and inflation rate are some of the main factors that may have big implications for operations and business processes of an enterprise. Changes in these factors will give a great impact for businesses in making decisions process. For example,change in the currency rate, the cost and price of goods export and import also change. Changes in inflation rate will also affect the consumer’s purchasing power of a product and services. Therefore, a company should be analyzed and understood its economic factors, so that the company can better know the economic factors that can give a major influence on the company's operations.•Social FactorsChanges in social factors lead to changes in consumer demand for a product and affect the company's operating processes. Social factors refer to public awareness, age, cultural background, and career.•Technological FactorsTechnological developments are also greatly help business people in the decision-making process, for example in making the decision to use outsourcing services or making decision to use of new work systems. In addition the technology can also help the company in terms of cost savings. Automation, research and development, and technological development are some criteria that also has important role in technology.2.2.2Micro EnvironmentMicro-environment factors are factors that derived within the company itself. This includes the company's internal conditions that can affect its overall performance. The internal conditions of a company include the strengths and weaknesses of it, and the company's ability to build relationships with new customers and build relationships with old customers. Good and loyal relationship that must be created by the company is not only the relationship with the consumer but also a cooperative relationship with suppliers, marketing intermediaries, media, government, and public.In a company, micro environment is company’s internal environment. Internal environment includes departments that play an active role in production. Lack of inter-departmental cooperation is likely to cause a lot of problems that can provide an overall loss for the company.There are several facets in the micro environment. First facet is customer market. Types of customer market based on market subject include consumer, government, business markets, international, and reseller markets. Business markets are business people who purchase goods or services and then reprocessed into products or services that are marketed as their own products. The reseller market refers to distributors who would purchase goods or services to be resold at a higher price in order to generate profits. Government market is government parties that buy goods or services to be used by the public or given to parties in need. While the international market is the buying and selling process that conducted across the country. A company also must be able to develop a good strategic management so that it can compete with its competitor in the same market.Second facet is public. Public is any group that has influence and interests in the company in an effort to achieve the goal.Newspapers, magazines, television can publish articles of consumer who are not satisfied with the product that they consumed. This kind of publication, of course will give impact to other people who will buy the product. Relationship with the community and local residents should also be nurtured properly. They can adversely affect the company if the company treated them unjustly. Meanwhile, if the company build a harmonious relationship with the local residents, they also will give a positive response to the company itself.。
印度手机市场分析报告1. 引言印度是全球最大的手机市场之一，拥有庞大的人口和不断增长的经济。
随着印度经济的发展和智能手机的普及，印度手机市场呈现出巨大的潜力和机遇。
本报告旨在对印度手机市场进行深入分析，包括市场规模、竞争格局、消费者需求等方面，为手机制造商和市场参与者提供有益的信息和洞见。
2. 市场规模根据最新的数据，印度手机市场在过去几年中保持了快速增长的态势。
截至2022年第一季度，印度的智能手机销量达到了xx万台，同比增长xx%。
预计在未来几年，印度的手机销量将持续增长，预计到2025年将达到xx亿台。
3. 市场竞争格局印度手机市场竞争激烈，存在着多个国内和国际品牌。
根据市场份额，目前印度手机市场的领先品牌包括品牌A、品牌B和品牌C。
这些品牌通过不断创新、高性价比和营销活动来吸引消费者。
此外，一些中国品牌也在印度市场赢得了一定份额，例如品牌D和品牌E。
4. 消费者需求和偏好印度消费者对于手机的需求和偏好与其他市场存在一定差异。
以下是一些关键点：•价格敏感：印度消费者普遍对产品价格敏感，价格是购买决策的重要考量因素。
•品牌认知：消费者对知名品牌的偏好度较高，他们更愿意购买可信赖的品牌产品。
•长久电池续航：由于印度电信基础设施的限制，电池续航成为消费者选择手机的重要考虑因素。
•增强摄像功能：印度消费者对于手机摄像功能的需求较高，他们喜欢拍摄照片和自拍，并享受社交媒体的分享。
5. 市场机遇和挑战印度手机市场存在着巨大的机遇和挑战。
以下是一些关键点：市场机遇•人口红利：印度拥有庞大的人口，其中很大一部分人口尚未拥有智能手机，这为手机制造商提供了巨大的潜在市场。
•5G技术：随着印度电信基础设施的改善和5G技术的逐渐普及，手机制造商将能够推出更多具有创新功能和更高速度的产品。
市场挑战•价格竞争：印度消费者对价格敏感，手机制造商需要在价格上保持竞争力，同时提供良好的产品质量和性能。
•增加品牌认知：在激烈的市场竞争中，新进入市场的品牌需要加大品牌宣传力度，提高消费者对其产品的认知度和信任度。
印尼市场调研分析一．概述市场调研的目的是为了最大限度的了解潜在市场的基本行情，帮助产品在开发及推广运营过程中有更有针对性的应对困难的策略。
以下为针对印尼本地可能关系产品推广的环节进行的调研分析，希望可以帮助产品在印尼本地的更好发展二．市场介绍1.印尼介绍要了解多米诺在印尼的发展状况及外来的预期首先要全面了解下这个国家地理位置：东南亚（由约17508个岛屿组成，是全世界最大的群岛国家）首都:雅加达（最大城市）官方语言:印度尼西亚语（印尼语和马来语相似度接近90%，区别在于发音，类似于国内各种地方语言的区别）货币：印尼盾人口数量：2.6亿（仅次于中国、印度、美国，居世界第四位）主要民族：爪哇族、巽他族、马都拉族（其中爪哇族47%，巽他族14%，马都拉族7%，华人4-5%）主要宗教：伊斯兰教、基督新教、天主教国土面积：1904569㎞² （相当于中国四分之一国土）人均GDP:3,500美元(相当于国内人均GDP的42%左右)华人族群：福建人、广东人（占比5%左右，超过1000万）小结:（1）.人口2.5亿，是全球第四人口大国，说明潜在用户群体广泛（2）.人均GDP3500美元，相当于中国2009年左右的水平，具有一定的消费和支付能力（3）.华人群体占比5%，超过1000万2.互联网普及度印尼的手机普及率达到62.7%，仅次于中国，美国，印度，位列全球第四大移动市场，其中智能手机覆盖率不到35% （泰国在55%左右），功能机还是占主流。
大约48%的手机用户访问互联网，比泰国（36%）和新加坡（35%）更高。
在印尼，wifi普及率不到30%，地域的分散是目前印尼互联网发展的最大困难，分散的地理基础带来了巨大的互联网基础设施成本，这有可能延缓互联网用户的增长。
从多米诺99新增用户网络连接方式选择的比例可以看到，在wifi状态下的登录用户只有22.76%，4G用户1%基本可以忽略，3G用户达到70%（对比国内3G网络实际只有2.5G的效果，印尼本地3G网络的效果估计跟国内2G的差不多）这也是为什么多米诺用户反馈中关于网络状况的占比达到60%以上的原因。
目录摘要 (2)关键词 (2)引言 (2)一、中国“华为”手机在印尼市场发展现状 (3)（一）“华为”手机进入印尼市场的过程 (3)（二）“华为”手机在印尼市场中的现状 (4)二、中国“华为”手机在印尼市场的SWOT分析 (4)（一）竞争优势 (Strength) (4)1.价格优势 (5)2.质量、性能优势 (5)（二）竞争劣势 (Weakness) (6)1.品牌知名度还不高 (6)2.质量出现问题 (7)（三）机会（Opportunity) (7)1.中国制造印象会变好 (7)2.本国需求大幅增加 (7)（四）威胁 (Threat) (8)三、对“华为”手机在印尼市场的发展建议 (9)（一）改善“中国制造”在印尼消费者中的印象 (9)（二）加强宣传，提高企业知名度 (9)（三）改善本手机质量的问题 (10)附录一: (11)附录二： (14)附录三： (16)中国“华为”手机在印尼市场的SWOT分析［摘要］随着科技信息技术快速的发展，手机成为一个不能缺少的东西尤其是智能手机，使用手机的人每年日益增加，国民每年对手机的需求越来越高，拉动了“华为”手机在印尼市场的发展。
可是，在发展的过程中，“华为”手机仍然存在许多问题，使得“华为”在印尼市场上发展得相对比较慢。
笔者通过了解智能手机消费者的认知、消费情况与中国华为手机在印尼市场发展现状，对于中国华为手机在印尼市场进行SWOT分析、并提出了发展建议。
［关键词］华为手机；印尼市场；SWOT分析引言随着科技和信息技术的快速发展，“华为”公司作为生产智能手机的企业，在国际创业进程中成为最具代表性的中国企业，从一个作坊式的小公司发展到国际化大公司，拥有众多的自主知识产权，在国际创业中的成功经验和失败教训都值得借鉴。
同国内外一些强势手机品牌企业相比，“华为”进入手机行业的时间相对较晚，在市场运作经验和手机消费潮流的把握能力上都还有所欠缺，但手机终端业务已经成为华为展的一大引擎。
印度手机市场现状分析报告1.印度手机市场专题研究1.1.手机整体出货和渗透率均有提升空间，印度智能机市场潜力大1.1.1.印度市场智能机出货和渗透速度短期放缓经过2013-2015年的快速渗透，印度手机市场智能机渗透速度开始放缓。
2017年印度手机出货量大约2.89亿，智能机出货1.22亿，渗透率42.2%，与2016年持平。
图表1：印度手机市场智能机渗透速度放缓从智能机出货量角度，2016年开始印度智能机出货量增速放缓，2017年略有复苏，增长9.9%至1.22亿台。
功能机市场经历了持续下滑之后2017年出现较为明显的回暖迹象，同比增长9.9%至1.67亿台。
图表2：印度智能机增速放缓图表3：印度功能机市场今年回暖1.1.2.增速放缓主要受4G基站建设缓慢影响，4G功能机的推出以及缺乏完善的软件生态也是重要原因4G基站建设缓慢是印度智能机增速放缓的首要原因中国和印度建设4G网络的时间节点比较接近，印度电信运营商Bharti Airtel 在2012年底推出了全国首个LTE网络，中国是在2013年开始大规模部署4G网络，截至2016年底，中国三大运营商已经建设300万个4G基站，相比之下印度移动基站数目仅数万个。
图表4：中国4G基站建设增长迅速我们认为，印度基站建设缓慢是限制其智能机市场增长的主要原因。
根据爱立信移动市场数据，2017年印度4G网络用户1.77亿，占比仅15%左右，仍有67%左右的2G用户，而中国4G用户已经接近10亿，占比在73%左右。
图表5：印度4G网络用户占比较低同时，缺乏4G基站的全面覆盖对4G服务也产生了不良的影响，OpenSignal 最新的LTE调查报告指出，印度4G网速在调查的88个国家中垫底，仅6Mbps，比全球平均水平低了10Mbps，仅为速度最快的新加坡的七分之一。
图表6：印度4G网速全球排名最低4G功能机的推出也对印度智能机销量增长产生了一定影响展讯在2016年三季度发布了全球首款4G功能机芯片，2017年被Lava使用，推出印度首款4G功能手机Connect M1，配臵5M摄像头，支持高清语音视频通话，价格折合人民币仅350元。
