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2014--2015英语必修Ⅳ北师大版Unit11课件(共20张)L43

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2014--2015英语必修Ⅳ北师大版Unit11课件预习.ppt

2014--2015英语必修Ⅳ北师大版Unit11课件预习.ppt

菜
单
BS·英语 必修 4
Mass Media
教 学 目 标 分 析
Every day, we are all influenced by the mass media.Although some critics of the media claim that these means of communication are used mainly to control our thinking and get us to buy products that we don't need, the media also contribute to keeping people informed.In other words, while dangers do exist, the benefits of the media far outweigh(超过) the disadvantages.Most of
菜 单
BS·英语 必修 4
If consumers of the media could be taught at an early
教 学 目 标 分 析
age to examine messages critically, i．e.to think carefully about what is being communicated, they would take advantage of the information and be able to enjoy the
菜 单
BS·英语 必修 4
教 学 目 标 分 析
Besides，in a country with a democratic(民主的) form of government, people can be kept informed by the mass media.To be able to express their views and vote intelligently, citizens need the opportunity to hear news, opinions ，and public affairs rmation about current events is presented indepth(深入的)on publicly funded TV channels and radio stations as well as in newspapers.In

2014--2015英语必修Ⅳ北师大版Unit11课件(共29张)单元归纳提升

2014--2015英语必修Ⅳ北师大版Unit11课件(共29张)单元归纳提升

3.Tom spent the whole afternoon 4. ②
locked in his study，so that he could work out a scheme. ①This book is the very one that I have been looking for. Buy the one that costs the least money. you as soon as possible. catch up with him.10.源自„„有影响BS·英语 必修 4
B．用上面词组的适当形式完成下列句子 11．His height makes him ________in the crowd. 12．I am not going to ________that kind of behavior. 13．Some magazines ________monthly. 14 ． We can surely overcome these difficulties ________we are closely united. 15．An accident ____________at this cross three years ago.
BS·英语 必修 4
...
... The chart shows that from 2005 to 2008，________. A. the percentage of the Spanish families with a computer rose 35 points
BS·英语 必修 4
BS·英语 必修 4
【 答 案 】 4.reform 5．demand
1.nation
2.political

2014--2015英语必修Ⅳ北师大版Unit11课件(共25张)L41

2014--2015英语必修Ⅳ北师大版Unit11课件(共25张)L41
What areas of the world are often in the news at the moment?
In Asia, China and Philippines have been arguing over the legal ownership of Huangyan Island recently.
7. How were they reacting to this news?
Cheering people in London streets
8. Why did this news have historical
importance?
It is London that has the distinction of
an event which is either unpleasant or incident unusual n. 事件，事情 one or more reasons for believing that sth. is or is not true n. 证明，证据 evidence the quality of being excellent; the quality of being special or different; a difference between two similar things distinction n.殊荣；特质；区别 to ask for sth. forcefully, in a way that shows that you do not expect to be refused
The issue about nuclear problem between Iran and the USA.
Gasoline and diesel（柴油）prices are reduced for the first time this year beginning Sunday, as oil and gas prices in international market continue to fall.

北师大英语必修4unit 11 Lesson 4( 共21张PPT)

北师大英语必修4unit 11 Lesson 4( 共21张PPT)

Read the newspaper articles and match them with the headlines in 3minutes.
1.Unjustified TV violence not acceptable, says viewers.
Text C
2.Mum finds her four girls.
SUMMARY：THE CHARACTERS OF NEWS(高考英语 新闻类文章的语篇特点）
题材：广泛涉及文化，科技，环保，教育和生活等领域
风格：短小精悍，区区几百字包含时间，地点，人物，起因，
过程和结局。新闻报道注重事实本身强调客观性。
结构：标题---导语---正文---结语
标题通常起着提纲挈领、吸引受众的作用，被视为新闻的“眼 睛”；导语概括通篇，旨在导读，被视为新闻的“灵魂”；正文 则具体描写，被视为新闻的“躯干”; 结语总结概括，重申主题或 者升华主题。
TextB
3.Astronomers’ amazing escape
TextA
Task 2: scanning for detailed information Please choose the best answer in 6minutes. Then exchange ideas with your partner.(p69)
ambulance, district, ex-husband, fog, ankle, scene, tyre, sightseeing, muddy
He kept on walking, and finally landed up in a (5) _m_u_d_d_y_ field. In this field, he fell over a sleeping sheep and hurt himself. He phoned the (6)d_is_t_ri_c_t_ doctor on his mobile phone, and then waited in the mud for the (7) _a_m_b_u_l_a_n_c_e to come. But when it arrived, its (8) _ty_r_e_ got stuck in the mud!

北师大英语必修4unit 11 Lessson 4 (共20张PPT)

北师大英语必修4unit 11 Lessson 4 (共20张PPT)

They were 7, 6, 5 and 3.
Why did some people find bad language “OK” in films?
Because the dialogue and situation made it funny.
Why was the truck driver lucky to escape?
❖When?
Yesterday.
❖Where?
Britain.
❖Why?
Gives information about attitudes to bad laguage on screen.
❖Comment(评论):
People don’t mind bad language on TV
as long as it’s not used in programmes watched by children.
Step4 Group Work
Who? What? When? Where? Why? Comment(评论):
❖When?
Yesterday.
❖Where?
Britain.
❖Why?
Gives information about attitudes to bad laguage on screen.
Comment:
• “I can’t stop crying with happiness”
Step5
成功永远属于马上行动的人。 汗水是成功的润滑剂。 不要太在乎自己的长相，因为能力不会写在脸上。 我们不能选择命运，但是我们能改变命运。 哪怕是最没有希望的事情，只要有一个勇敢者去坚持做，到最后就会拥有希望。 不管做什么都不要急于回报，因为播种和收获不在同一个季节，中间隔着的一段时间，我们叫它为坚持。 危机二字的正解是危险和机会，但大多数人只看到危险，鲜有人看到机会，所以成功赚到大钱的人并不多。 有时候谎言，经过精心的包装就有了一个更好听的名字：誓言。 勤学和知识是一对最美的情人。 如果知识不是每天在增加，就会不断地减少。 征服自己，就能征服一切。 太阳虽有黑点，却在奋力燃烧中树立了光辉的形象。 愚痴的人，一直想要别人了解他。有智慧的人，却努力的了解自己。 别人对你好，你要争气，图日后有能力有所报答，别人对你不好，你更要争气望有朝一日，能够扬眉吐气。 志不立，天下无可成之事。 孤独并不可怕，每个人都是孤独的，可怕的是害怕孤独。 目标再远大，终离不开信念去支撑。 学习不但意味着接受新知识，同时还要修正错误乃至对错误的认识。 如果你相信自己，你可以做任何事。 梯子的梯阶从来不是用来搁脚的，它只是让人们的脚放上一段时间，以便让别一只脚能够再往上登。 重要的不是发生了什么事，而是要做哪些事来改善它。

2014--2015英语必修Ⅳ北师大版Unit11课件(共25张)L42

2014--2015英语必修Ⅳ北师大版Unit11课件(共25张)L42

Period Two
[题组训练] (1)It is not I but Tom and his wife that are to blame (blame) for the car accident. (2)句型转换 Don’ t blame others for your own problem. own problem on Don’ t blame your driving. 警察把那起交通事故归咎于杰克的粗心驾驶。
Period Two
5.But I know there are people who defend the paparazzi. 但我知道有人会为狗仔队辩解。 [归纳拓展] defend vt.为……辩解；辩护；保卫 defense n.保卫，防御；辩护 defend...against/from...保护……不受…… in defense of 为保卫/捍卫/保护……；为……辩护
Period Two
[语境助记] (1)Don’t attempt the impossible. 不要试图做不可能的事。 (2)My early attempts at learning to drive were unsuccessful. 我曾经几次打算学开车，却都没有学成。 (3)He made an attempt to learn to ski. 他尝试着学境助记] (1)She was employed as a secretary in the company. 她被聘用为这家公司的秘书。 (2)You should employ your money more wisely. 你应该更明智地用你的钱。 (3)He was employed in cleaning his shoes. 他忙着擦鞋。

北师大英语必修4unit 11Lesson4PPT课堂课件(32页)


北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Post-reading
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Homework
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Task 1. Translation
你知道下列品牌的中文名吗？
雪碧 （饮料）Sprite小娇精，调皮鬼 金利来 （领带）Goldlion金狮子
北师大英语必修4unit 11Lesson4PPT课堂课件(32页)（ -精精品品P）PT课 件
Task 2.Writing
According to the given questions, write at least three sentences about ads. (1).What makes a good ad? (2).What are purposes of commercial ads? (3).What are advantages and disadvantages of ads? (4).What attitude should we take towards ads ? (5) What is your favorite advertisement? (including its type, features, your understanding as well as the reason why you like it.)

北师大英语必修4unit 11 Lesson 2 (共20张PPT)


attempt be in favour of process
profit argument self-employed
l) say that someone is responsible for
something bad
blame
Some people blamed paparazzi for the deaths of Princess Diana and her friend who were killed in 1997 in a high-way car accident in Paris, while they were pursued by paparazzi. A heated argument arose about whether what the paparazzi had done was legal. More and more people are in favour of defending individual’s right to privacy.
6. That’s true , but…
7. You may be right, but… 8. I agree. You’re right , there’s… 9. I totally agree. 10. I completely disagree.
11. I’m afraid you’re wrong. 12. I’m afraid I can’tagree with you. 13. I don’t agree.
2. I mean, it seems to me that…
3. Well, in my opinion , this shows… 4. Personally, I am against too much

2014--2015英语必修Ⅳ北师大版Unit11课件(共21张)对话室和文化角


本 课 栏 目 开 关
Period Five
[语境助记] (1)It is generally accepted that smoking is harmful to our health. 吸烟有害健康，这是大家公认的。 (2)Excessive drinking will do you a lot of harm. 饮酒过度对你有很大损害。 (3)I harmed my eyes by reading in dim light. 我在昏暗的光线下阅读伤害了眼睛。
本 课 栏 目 开 关
Period Five
On the other hand，some do not like the idea of retaking classes， saying it is unfair to students who take the exam for the first time.Besides， it also adds to the burdens of the family and going to college is not the only choice for some students beyond their abilities. In my opinion， everyone can be successful in life so long as he tries his best，whether or not he could go to college. Yours faithfully， Li Hua
解析 话。 disturb 指“打搅，打扰” ，侧重于对某人动作或行为的干扰 或干预，给别人带来较长时间的耽搁或不能专注于某事，或 搅扰一种正常的状态。 interrupt 指“中断，打断，打扰” ，主要指对某人谈

北师大英语必修4unit 11Lesson4 (共21张PPT)


7. consideration (n.) ------ consider (v.) consider + n. / doing / clause 考虑，认为
我正考虑换份工作。
I’m considering changing my job. 我认为你错了。
I consider that you are wrong. ★consider … (as) … 视…为，把…看作是
1.Worth accepting The agreement is acceptable by both sides.
2.Welcome Compliments are always acceptable.
3.Tolerable Performances varied from excellent to acceptable.
When I bought the house, my sister helped me out . 19. district (n.) 地区，区域，行政区
高明区，工业区域 ，邮政行政区：
Gaoming District，industrial district， postal district
20.acceptable adj. accept+able
2.Mum finds her four girls. C
3.Pensioners’ amazing
Hale Waihona Puke BescapeRead the articles again and answer these questions.
1.How old were Lillian’s children when she last saw them? They were 7,6,5 and 3.
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Main idea
• The combination of design and new idea. • The new and general need of modern ad. • About classic ad • The reason of making people forget the existence of ad. • About the public ad.
A Gerund is used after a preposition.
11. Not all advertising is about selling products and services for a profit. 12. There are public advertisements which encourage citizens to participate in improving their neighbourhood, protecting the environment, and helping other people. 13. The government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking.
• 1. It works when we only want to find information about certain products.
• 2. Because of the advertising boom, people are used to seeing high standards of visual design.
A Gerund is used as a subject.
2. This kind of advertising might not be suitable. 6. Some advertisements may suggest that buying a car can make you free. 7. Repeating old ideas is not a successful approach. 9. Using humor to surprise is important. 11. Not all advertising is about selling products and services for a profit.
Reading for details
• 1. When does the simplest type of advertisement work? (It works when…) • 2. Why are modern techniques of design not enough for advertisements to be noticed in modern cities? • 3. What ideas do today’s advertisers use to make you notice their products? • 4. What has the government done during the last decade?
Homework
Please read the text several times and try to retell the content.
6. approach --- method 7. boom --- rapid increase 8. budget --- plan of how money should be spent 9. classic --- traditional, typical 10.concept --- idea 11.contemporary --- belonging to the present time 12.consist of --- contain 13.suitable --- right for something
Exercises
getting up (get • 1. I’m an early bird, and I’ve got used to ____________ up) at 5:00 a.m. watching • 2. There is only one programme worth __________(watch) today --- the science programme on volcanoes. worrying (worry) about it. You can’ t do • 3. It’s no use _________ anything to change it. not apologising ( not apologise) to the old • 4. I regretted ________________ man for my bad behaviour. • 5. My little niece and nephew are always excited to set out on camping (camp) trip. a ____________ complaining • 6. For fifty years, she did her job without _____________. (complain). Asking • 7. ___________ (Ask) about other people’s personal business is not polite. doing (do) anything at all this evening. • 8. I don’t feel like _________
Nike
Do you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the ad?
Discussion
• Task for Group 1 is practising telling us the story in the ad. (careless, leader, punish, press) • Task for Group 2 is discussing what way is used in the ad. • Task for Group 3 is discussing what you think about the idea. ( give information, design, creative, interesting, attractive, fascinating, humorous)
Unit 11 Lesson 43 The advertising game
New words
advertise (vt) advertise (vi) ~ sth. ~ for sth.
advertisement (n) = ad advertisements (plur.) = ads advertiser
A nd is used after “Be”.
8. The main purpose of the advertisement is making customers spend money.
10. By doing this, they hope to make people forget that someone is trying to sell them something.
A Gerund is used after a preposition.
3. A lot of money is spent on applying modern techniques. 4. Because of the advertising boom, people are used to seeing high standards of visual design. 5. Modern advertisements must stand out in a world full of competition by combining the highest standards of design with ideas. 10. By doing this, they hope to make people forget that someone is trying to sell them something.
• 4. Over the last decade, the government has worked hard at using advertisements to educate the public on fighting AIDS, saving water, helping the poor, giving up smoking, etc.
• 3. They use humour as well as new and unusual ideas to surprise people. They hope to make people forget that someone is trying to sell them something.
Right order
1. About classic ad 2. The new and general need of modern ad. 3. The combination of design and new idea. 4. The reason of making people forget the existence of ad. 5. About the public ad.