商务英语基础上册课后Test Two答案
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Unit 2 BrandsPart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.Cl A brand can be a name, a term or a symbol. It is used to a product from competitors9 products.A differB competeC differentiateD compareB2 Brands should add value to products. Ifs a effect whereby oneplus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to it.A copy...offB send...offC break...offD rip...offA4 In the past Calvin Klein took a relatively passive to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand have risen, Calvin Klein has becomean increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I'm worried about the sales of the range of fragrances we twoyears ago.A soldB mountedC impoundedD launchedB7 The advert stated-jokingly- that 7 million points were needed for someone to the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to to lower-priced coffee products.A trade inB trade forC trade upD trade downCIO It is as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldAll Thank you for the order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Your order will be ready for shipment by February 28 and be packed seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen a carton.A inB atC byD toC14 Each carton is with a polythene sheet and secured by overallstrapping.A liningB lineC linedD to lineB15 In addition, the packing is light weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and for window display.A all readyB alreadyC all readinessD readinessB 17 regard to packing in cartons for your order, we would like to giveyou our comments as follows.A AsB With CFor DAtA18 Cartons lined with plastic sheets can be well protected moisture,for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is more evident, it is easier to file aclaim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient handle and quite suitable forocean transportation.A forB toC byD inPart II Phrase Translation1国际品牌International brand2民族品牌National brand3品牌商品Branded goods4品牌管理Brand management5 I W J档品牌luxury brand6经典品牌Classic brand7品牌知名度Brand awareness8品牌形象Brand image9品牌忠实SentenceTranslationBrand loyalty10品牌延伸Brand stretching11物有所值Value for money12公司战略Corporate strategy13许可权利〜Licensing right14时装设计师Fashion designer15快餐公司Fast food company16广告宣传活动Advertising campaign17研磨咖啡Ground coffee18市场份额Market share19消费者调查Consumer survey20细分市场market SegmentPart III 1. The aim of the advertising campaign is to enhance brand awareness so that consumersbecome more familiar with our coffee products.广告宣传活动的目的是提高品牌知名度以便于消费者更加熟悉我们的咖啡产品。
Unit 1 Introductions and GreetingsI: Listening & SpeakingTask Two :Listen to the dialogue again and fill in the missing words.1. boss2. meet3. lot4. business5. seat6. card7. mine8. CoffeeTask Three: Listen to the dialogue twice and decide “T” or “F”.1. T2. F3. T4. TPracticeComprehension of the TextI. Read the passage and decide whether the following statement are True or False.1. F2. F3. T4. FII. Translate the following sentences into Chinese.1.恰当的介绍是以后沟通的好的开端。
2.握手是显示你对另一方的信任和尊敬。
3.一旦你被介绍,你将引起别人的关注。
4.通过重复另一方的名字来问候对方。
Word StudyIII. Give the English words or phrases for the meanings provided.1.customer2. communication3. attract4. custom5. company6. request7. respect8. properIV. Fill in the blanks with the words or expressions given below.1. respect2. requested3.look forward to4.introduce5. heard of6. communication7. respond8. customerGrammar ExercisesV. Complete the following sentences with the words in blanks.1. When people meet for the first time2. First, names and positions3. a secretary4. three basic rules5. the beginning of the first meetingVI. Choose the best answer.1. A2. D3. C4. D5. B6. B7. D8. A9. A 10. BBusiness Knowledge ExtensionsVII. Translate the following sentences into Chinese.1. 首次见面,握手是很惯常的事。
练习参考答案UNIT ONEExercisesⅠ. Translate the following institution names into Chinese and explain their basics to your classmates in your own words.1. World Trade Organization __世界贸易组织_____________2. International Chamber of Commerce __国际商会_____________3. United Nations Conference on Trade & Development _联合国贸易和发展会议________4. World Bank __世界银行__________5. International Monetary Funds __国际货币基金组织_____________6. The Ministry of Commerce of the People’s Republic of China ___中华人民共和国商务部___7. The China Council for the Promotion of International Trade __中国国际贸易促进委员会___8. General Administration of Customs of the People’s Republic of China 中华人民共和国海关总署9. General Administration of Quality Supervision, Inspection and Quarantine of the People’s Republic of China _国家质量监督检验检疫总局____Ⅱ.Judge whether the following statements are true or not throughyour research and share your opinion with your classmates.1.China is now the biggest country in the world in terms of export animport volume. (F)2.According to Factor-Proportion Theory, China shall only producelabor intensive products.(T)3.GSP tariff rate is the lowest compared with MFN Tariff Rate andGeneral Tariff Rate.(T)4.Intoterms 2000 specify all the obligations of the seller and the buyer ina trade transaction. (F)5.Most of the international transactions are paid by letter of credit. (F)UNIT TWOExercisesⅠ. Explain the following terms in simple English and give their Chinese equivalents.Ⅱ. Judge whether the following statements are true or false.1.When goods of higher quality than the contract quality are delivered,there will be no dispute arising thereon.(F)2.The goods of the best quality shall be chosen as the sample for sale.(F)3.Generally quality deviation within the quality tolerance or qualitylatitude will not result in an adjustment in price. (T)4.The more or less clause is mainly applicable to industrial finishedproducts. (F)5.The breach of the quality clause in the contract is regarded as afundamental breach of contract. (T)Ⅲ. Please match the commodity with the best method of specifying its quality.1.sample ( 4 ) A. Gree air conditioner2. grade ( 6 ) B. Dengcun Green Tea3. specification ( 3 ) C. soy bean4. famous brand ( 2 ) D. mineral ore5. inspection ( 5 ) E. paintings6. geographic indication ( 7 ) F. construction equipment7. catalogue and illustration ( 8 ) G. medicine8. standard ( 1 ) H. T-shirtⅣ. Translate the following sentences into English.1.AC2009是我们最新开发的产品,该产品质量上乘,外观时髦,价格合理。
Task 1(1)You should place it with this side up.( 2 ) You should keep it try.( 3 ) You can drink it safely.( 4 ) You should handle with care.( 5 ) This food should be health and safety.(6)This stands for the level of food safety(7)This product has passed Quality Safety check(8)It has passed a food safety certificate.(9)It has passed a drinking safety certificate.(10)This is green food.Task 2 Discuss with your partner and match the world famous advertisement slogans 1-6 with logos A-F.1. All the news that’s fit to print --------New York Times2. Better things for better living through chemistry----------Du Pont3. Finger一lickin’good---------Ken- tucky Fried Chicken4.I’m lovin’ it.---------McDonald’s5. Something special in the air.----------American Airlines6. We bring good things to life.---------- General Electric1E 2.F 3.A 4. C 5.D 6.BUnit TaskTask 1 Decide whether the following statements are true(T) or false(F) according to the passage.1.F2. F3.T4.F5.FTask 2 Match the following terms with their Chinese meanings.1. d2.f3.b4.j5. c6.i7.h8.e9. a 10. gTask 3Complete the following sentences with the words or phrase given below。
商务英语视听说2答案商务英语视听说2答案【篇一:新视野大学英语视听说教程第二版第2册答案(全新完整版)】listening skills1. m: why don?t we go to the concert today?w: i?ll go get the keys.q: what does the woman imply?2. w: i can?t find my purse anywhere. the opera tickets are in it. m: have you checked in the car?q: what does the man imply?3. m: are you going to buy that pirated cd?w: do i look like a thief?q: what does the woman imply?4. m: do you think the singer is pretty?w: let?s just say that i wouldn?t/t vote for her in the local beauty contest. q: what does the woman imply about the singer?5. m: have you seen tom? i can?t find him anywhere.w: the light in his dorm was on just a few minutes ago.q: what does the woman mean?1.b2.b3.d4.c5.aiii. listening intask 1: encore!as soon as the singer completed the song, the audience cried, “encore! encore!” the singer was delighted and sa ng the song again. she couldn?t believe it when the audience shouted for her to sing it again. the cycle of shouts and songs was repeated ten more times. the singer was overjoyed with the response from the audience. she talked them and asked them why they were so much audience in hearing the same song again and again. one of the people in the audience replied, “we wanted you to improve it; now it is much better.”1.f2.t3.f4.t5.ftask 2 what are your favorite songs?w: hi, bob! do you want to go to a concert with me?m: a concert? whats it about?w: it features recent pop songs. are you interested?m: hmm, i was crazy about pop songs when i was in high school, but now im no longer a big fan. pop songs go out of fashion too quickly. im beginning to prefer old folk songs.w: many older people find those songs cool, and my parents are hooked on them too. by the way, a program of golden oldies was on tv yesterday evening.m: oh, what a pity! i missed it.w: i have a dvd of oldies. i can lend it to you if you want.m: oh, that would be great. im dying to hear them. many thanks.1.b2.b3.d4.a5.ctask 3 music and your moodtypesslow music examples effects ballads and some forms it often creates a peacefulatmosphere that is good for of classical music.relaxing after a busy day.very slow music jazz and blues. it can create an atmosphere below 50 beats of sadness.per minutefaster music rock,heavy metal and it tends to give us energy dance music. and make us feel full of life. itcan be played at parties,sporting events and in cars.rock music can be used toaccompany physical labor.it does not make sense toblame rock music for roadaccidents .iv. speaking outmodel 1 do you like jazz?laura: hey!bob: hello!laura: do you like jazz, bob?bob: no, not much. do you like it?laura: well, yes, i do. i?m crazy about wynton marsalis.bob: oh, he?s a piano player, isn?t he?laura: no, he?s a trumpet player. so, what kind of music do you like? bob: i like listening to rock.laura: what group do you like best?bob: er, the cranberries. they?re the greatest. what about you? don?t you like them?laura: ugh! they make my stomach turn!sample dialoga: do you like classical music?b: no, i don?t like it at all.a: what type of music do you like?b: i?m a real fan of pop songs.a: who?s your favorite singer or group?b: jay chou. what do you think about him?a: i can hardly bear pop songs. they are all noise to me.model 2 do you like punk rock?max: what kind of music do you like?frannie: well, i like different kinds.max: any in particular?frannie: er, i especially like punk rock.max: punk rock? you don?t seem like the punk rock type. frannie: you should have seen me in high school. i had my hair dyed blue.max: wow, that must have been a sight!frannie: it sure was. what about you? what?s your favorite music?max: i guess i like jazz best. hey, i?m going shopping for cds tomorrow. would you like to come along?frannie: sure, that sounds great.sample dialoga: what sports appeal to you?b: i like almost every kind of sport.a: is there anything you like especially?b: well, i like x-sports in particular.a: x-sports? you don?t look like the extreme sports type.b: i have even tried bungee jumping and surfing.a: wow, you certainly surprised me!b: then how about you? what kind of sport do you prefer?a: i like t?ai chi most. in fact, i?m going to buy some books about t?ai chi. why don?t you come with me?b: sounds good. let?s go.model 3 it just sounds like noise to me.philip: turn down that noise! what on earth is it anyway!laura: but dad…this is metallica1 they?re so cool. they are one of the most famous heavy metal bands.philip: i don?t care. it just sounds likenoise to me. i can?t stand it!laura: i love this kind of music, but if you really hate it that much, i?ll out on something else. what do you want to hear?philip: how about some popular easy-listening music. maybe something like celine dion?laura: not her again! her music isn?t very hip any more. i think she is a bore.sample dialoga: that music is terrible! turn off!b: but, mom, this is backstreet boy?s hit song “get down”! it?s really appealing.a: nonsense. it?s just noise tome. i can?t put up with it anymore.b: it?s my favorite music. but if you hate it so much, i?ll hate something you like. what would like to listen to?a: what about some old songs of the 1970s like “thewhite-haired girl”? b: ha-ha-ha-ha. it?s not fashionable any longer. i?ll be bored to death. v. let?s talkthe origin of the song “happy birthday to you”the story of the song “happy birthday to you” began as a sweet one, but later became bitter. two sisters, mildred hill, a teacher at a kindergarten, and dr. patty hill, the principal of the same school, wrote a song together for the children, entitled “good morning to all”. when mildred combined her musical talents with her sister?s knowledge in the area of kindergartene ducation, ?good morning to all” was sure to be a success. the sister published the song in a collection entitled “song stories of the kindergarten” in 1893. thirty-one years later, after dr. patty hill became the head of the department of kindergarten education at columbia university?s teachers college, a gentleman by the name robert coleman published the song, without the sisters? permission. he added a second part, which is the familiar “happy birthday to you”. mr. coleman?s addition of the second part made the song popular and, finally, the sisters” original first part disappeared. “happy birthday to you” had altogether replaced the sisters? original song “goodmorning to all”. in 1916 patty took legal action against mr. coleman. in court, she succeeded in proving that hey were the real owners of the song.1. good morning to all2.。
Key to Test OneI. Choose the correct answer. (1 point each,20 points in all ).1.C2.C3.C4.D5.C6.C7.D8.B9.C 10.D 11.A 12.A 13.D 14.C 15.B 16.B 17.C 18.D 19.D 20.CII. Translate the following terms from Chinese into English. (1.5 points each, 15 points in all).1. export manager2. in advance3. name card4.long flight5. commercial bank6. foreign exchange7. traveler’s checks8. business dinner9.deal with10. single roomIII. Translate the following terms from English into Chinese. (1 point each, 10 points in all).1. 邀请函2. 由…组成3. 接客户;4. 在出口处5. 停车场6. 直达航班7. 起飞8. 登机牌/卡9. 电子货币10. 干杯IV. Complete the following sentences (4 points each, 20 points in all).1. No matter you are a lady or gentleman2. invite others by telephone3. Don’t use first name4. exchange the name cards with the customer5. under the name of Mr. SmithV. Translate the following sentences into Chinese (2 points each, 10 points in all).1. 服务员,请给我账单。
Keys ( 参考答案)Unit One An Overview of Business Letter Writing(Omitted)Unit Two Application LettersI. T ranslation1.I am responsible for receiving telephone calls and visitors, scheduling all of the appointments,and organizing the paperwork and correspondence.2.My work experience, together with my educational preparation would qualify me for theposition.3.Should you wish to have more information, I would be happy to come and see you at amutually convenient time.4.I think you will agree that I am, at least, a strong candidate for the position you are offering.5.I feel that I am competent to meet the requirements which you have specified.II. Decide whether the following sentences are suitable or not in an application letter and try to explain which part is wrong.1. 提出不合理要求2. 不宜提以前被解雇的原因3. 拼写错误4. 年代写错5. 不宜在这样的正式文书中使用俚语及口语化词汇III. Write application letters according to requirements.1. Gentlemen,I am writing to request admission into the Department of English Language and Literature at your University for the fall semester of 2010. It is my long-cherished desire to pursue comparative study of Chinese and Western Literature at a university in the United States.I graduated from the Dept. of Foreign Language and Literature at Nanjing Normal University. I am currently a teacher of English for English major students at SoutheastUniversity.I shall appreciate it if you would forward the necessary application forms for admission with information about financial aid to the Department of English Language and Literature at your University for a Master’s degree of Arts.I am looking forward to your response at your earliest convenience.Sincerely yours,***2. Gentlemen,I learned from this morning’s paper that there is a vacancy for a stenographer in your company. I wish to be considered as an applicant for the position and beg to state my qualifications as follow:I am 22 years of age, a high school graduate and a graduate of Jinlin Night School where I studied stenography as well as typing.Enclosed you will find testimonials from principal Zhu Changrong of Nanjing No. 3 High School, and from President Li Dangfeng of Jinglin Night School.Please check my references. They will tell you I am conscientious and that I have an agreeable personality and good appearance and that I get along exceedingly well with people.I shall be glad to call at your office if you desire a personal interview. If I am successful in my application, I shall discharge my duties to the best of my ability.Respectful yours,***3. Dear Sirs,I am graduating from the Jiangsu Institute of Foreign Trade this summer. As a student of English for Business, I hope to work for a foreign company after graduation.In the past three academic years, I have proved myself to be a straight A student, awarded a succession of scholarships. My English is particularly good and German happens to be my second foreign language, which will live up to the requirements set by a wholly-owned foreigncompany like yours.I apply for the position of assistant to your marketing project manager. Y ou will find me a good team player, self-motivated and eager to learn. I believe I can be of value to your company.I should be very happy if you would arrange an interview with me.Y ours sincerely,(signature)Y u Lihong4. Director of Consulting CenterJiangsu Foreign Service Co., Ltd.406 Maoming Mansion, 580 maoming RoadLuwan District, shanghai 200021Dear Mr. Director:I am currently working on Master Degree in International Commercial law at Nanjin University. My supervisor Mr. Liu Mingyu, a well-known professor of law, tells me that SFSC specializes in recommending qualified personnel to muti-national companies and suggeststhat I contact you for recommendation.During the two years of studies at Fu Dan University, I have not only acquired a lot of knowledge of international commercial law, but learned two foreign languages as well --- English and Japanese. Moreover, I have published two papers in the university journal on problems that may arise after China's entry to WTO. And they have been favorably accepted.I am enclosing a resume, copies of my published papers, and Professor Liu's letter of recommendation.I sincerely hope you will introduce me to a famous multi-national company, to which I will dedicate myself.Truly yours,(signature)Fu JialinUnit Three ResumeI.The style of a resume must be direct and simple. T o omit pronouns and otherstechniques are very effective. Rewrite the following sentences in Resume.1.Developed new territory.2.Developed computer programs to monitor accounting systems including carefully writtendocumentation manuals that enabled users to operate these sophisticated systems effectively. 3.Managed operations of store with sales volume of $1,000,000 and supervised eightemployees.4.Earned average of $35,000--$55,000 a year in commissioned earnings. Received serviceaward for exceeding sales quota of three years employed.5.Developed effective interpersonal skills through involvement in student organizations such asthe Student Council…II.Fill in the blanks with your information and improve your own resume. (Omitted)III.Write a resume according the following information.1. Wang MinClass 97081Computer Science and Engineering CollegeSoutheast UniversityNanjin, Jiangsu, 210002(025) 3847-9238EDUCA TIONSoutheast University Nanjin, JiangsuBachelor of Science in Computer 1997-2001·GPA: 90/100·V ice President of the Southeast University Student Council responsible for academic research·Active member of the University Society of Electronics·Director of the University Association of Computer Science·Winner of the University Scholarship in every academic year·Winner of the Panda Prize for Excellent Students in 1998·MCSE Certificate in 1999·Author or tow research papers on the programming in the Southeast University JournalExperienceZHONGJI DEVELOPMENT COMPANY Nanjin, JiangsuIntern Engineer 1/2001 – Present·Install hardware and software for customers·Wrote programs in the Traffic Computerization Project of Nanjin·Received the Internship A ward from the Southeast UniversityJINDIAN COMPANY Nanjin, JiangsuPart-time Salesperson and Engineer Summer, 1998·Sold computers·Repaired computersENGLISH PROFICIENCY·Scored 630 on TOEFL in January 1999·Good at English listening, speaking, reading, and writing·Excellent technical communication skills in EnglishREFERENCESProf. Y ang Huan, Computer Science and Engineering College, Southeast University, Nanjin, Jiangsu 210042 (025) 8736-2673President Kong Lin, Zhongji Development Company, 12 South Section, Ring Road One, Nanjin, Jiangsu, 210005 (025) 3364-2564Mr. Han Fei, CEO, Jindian Company, 73 People’s Road, Nanjin, Jiangsu 210013 (025) 5574-7364Wang MinUnit Four CertificateI. Decide whether the following sentences are suitable or not in a recommendation letter. If not, try to rewrite it.1.He put all his efforts and time into reading books.2.He often comes to me to discuss any questions he meets in his study.3.I think it is my real pleasure to recommend Mr. Smith to you, who, in my opinion, a very ableyoung man with a strong sense of responsibility and great enthusiasm for helping others.4.I know Mr. Li personally from lectures and exercises in Mathematics.5.He takes actively part in Student Union activity.II. T ranslate the following certificate letters from Chinese into English according to the given information.1. CERTIFICA TETo Whom It May Concern:This is to certify that the bearer, Mr. Wang Yingjing is an acquaintance of mine, a man whom I know to be thoroughly trustworthy.General Manager of C. T. U. Co.2. CERTIFICA TEThis is to certify that Mr. Cai Minghuihas passed the Business English Test (Intermediate Level).Shanghai Business English Test CenterIssuing Date: September, 20023. CERTIFICA TEThis is to certify that Miss Song Weijia has been awarded the title ofModel Studentin the Social Work of College Students sponsored by the Jiangsu Institute of Foreign Trade. December 2004 JIFT Y outh League Committee4. TRAINING CERTIFICA TEOF INTERMEDIA TE COMPUTERThis is to certify that Tang Fanghui, female, aged 27, has completed the four-month training in intermediate computer at the Suzhou Y i Jin College of Continuing Education and passed the qualifying examination.STAMPSuzhou Y i Jin Collegeof Continuing EducationDate: May 20, 20035. Gentlemen:I beg to certify that Mr. David Brown has been a salesman in this firm for four years and has shown diligence and ability in the discharge of his duties. He has gained the esteem of his colleagues and superiors alike.V ery truly,ⅩⅩⅩUnit Five Meeting MinutesI. Look at the minutes below and change it into a verbatim.Suggested rewritten versionII. Draft meeting minutes according to the hints given. Suggested version:Unit Six Notice &AnnouncementI.Judge the subject of each notice1. Broadcast notice2. Birth notice3.Engagement notice4. Obituary5. Business noticeII. Draft notices according to the given information1.2.3.4.5.Unit Seven Itineraries & AgendasI.Discuss the following questions(Omitted)II.Draft an itinerary according to the given information1.Post-Conference Tour: Beijing-Nanjing-Wuxi-Suzhou-Shanghai(May 23-May 29, 2010)May 23 — Fly to Nanjing.May 24—Sightseeing in Nanjing: Dr. Sun Y at-Sen Mausoleum, Zhonghuamen, and the Qinhuai River Scenery.May 25 —T ake train to Wuxi.Sightseeing in Wuxi: Cruise on the Taihu Lake and Jichang Garden.May 26 — Take train to Suzhou.Sightseeing in Suzhou: Zhuo Zheng Y uan, Huqiu, and Hanshan (Old Hill)Temple.May 27 — Take train to Shanghai.May 28 — Sightseeing in Shanghai: Jade Buddha Temple, Y uyuan Garden, Shanghai Museum, Children's Palace, and the Bund.May 29 — After breakfast at the hotel, the tour will terminate.2.Security CouncilMeeting AgendaUnit Eight E-mail I.Discuss the following questions(Omitted)II.Write E-mails according to the given information 1.Unit Nine NotesI. Suggested Subjects1) Request for Repairing Something2) Note for saying Good-bye3)Asking for Sick LeaveII. Suggested V ersion1.Unit T en Business Letters1. Establishing Business RelationsI. T ranslate the following phrases from Chinese to English, or from English to Chinese.1. 国有 6. specialize in…2. 独家代理7. on the basis of quality and mutual benefits3. 稳定的货源8. specific enquiry4. 在……行业中9. wholesalers and retailers5. 试订货10. financial standingII. Write a letter to a foreign company for establishing business relations covering the following contents:Dear Sir,In the latest issue of the China Foreign Trade, we saw the name of your company listed as being interested in making certain purchases in China.We take this oppourtunity to place our name before you as being a buying, shipping and selling agent. If you do not have anyone here to look after your interested in that capacity, we should be glad if you give us your kind consideration.We inform you that we have been engaged in this business for the past 10 years. We, therefore, feel that because of our experience, we are well qualified to take care of your interests at this end. Further, as for references, we can give you the names of some concerns in your country and also our bankers are Bank of China.Looking forward to hearing from you!2. Making InquiriesⅠ. T ranslate the following sentences from Chinese to English or English to Chinese.1.Specializing in the export of Chinese Cotton Piece Goods, we express our desire to tradewith you in this line.2.Being closely connected with reliable wholesalers here, we shall be able to do considerableimport business with you.3.Please furnish us with your own sample of rayon handkerchiefs closest in designs andquality to those we enclose here.4.我们对你方的羊毛地毯很感兴趣,请将最新的CFR 报价和支付方式告知我方,并说明最快的交货日期。
金融市场概览彼得是一家企业的工业工程师,月收入3000美元。
他把工资分为三部分:一部分用于购买衣、食、住、行等生活必须品;一部分用来投资股票;另一部分用以偿还一笔利率为5%的15年期的150,000美元的抵押贷款,每年偿还10,500美元,其中包括500美元的利息。
我们对货币相当熟悉,因为人们几乎天天接触货币。
人们取得货币收入,用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币,比如贝壳就是中国历史上的第一种实物货币。
如今,随着电子技术在银行的业务经营中的运用,无形货币应运而生,而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票,成为广泛运用的支付工具。
有两种基本的货币活动:货币收支和货币借贷。
货币收支,通常称为货币流通,是指货币的取得和使用。
由于货币在时空上分布的不均衡,货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷,即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键,它是利息与本金的比率。
货币收支和货币借贷,密切联系,相互渗透,形成了一个新的范畴---金融,即货币的融通。
因此,金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如,美国居民在美洲银行的储蓄活动属于国内金融交易活动,而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步,国际金融市场超越国界,日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件:7月发生的泰国金融危机迅速蔓延整个东南亚,10月香港、印尼遭袭,11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制,因此一旦兑美元的汇率急剧变化,则几乎所有东南亚市场的股价下跌,损失惨重。
Unit 1 Company Profile1.Translate the following Chinese terms into English.candidate patentindustry personnel registered trademarkcore competency domain nameintended market emerging marketheadquarter multinational corporation Chief Executive Officer stakeholder2.Translate the following English terms into Chinese.股本,股金总额以人为本的解决方案精于心简于形对客户的深入了解工业革命回收利用3.Translation:宝洁公司始创于1837年,是世界上最大的日用消费品公司之一。
2007财政年度,公司全年销售额达682亿美元。
在《财富》杂志评选出的全球500家最大企业中,排名第74位。
宝洁公司在全球80多个国家设有工厂或分公司,所经营的300多个品牌的产品畅销160多个国家和地区,其中包括美容护理、居家护理、吉列产品等。
每天,在世界各地,宝洁公司的产品与全球消费者发生着三十亿次亲密接触。
宝洁大中华业务区包括1988年成立的中国大陆分公司、1987成立的香港分公司和1985年成立的台湾分公司。
一九八八年,宝洁公司在广州成立了在中国的第一家合资企业-广州宝洁有限公司,从此开始了其中国业务发展的历程。
宝洁总部位于广州,目前在广州、北京、上海、成都、天津、东莞及南平等地设有多家分公司及工厂,并在北京设立技术中心。
二十年来,宝洁取得了飞速的发展,主要表现在:建立了领先的大品牌宝洁公司是中国最大的日用消费品公司,年销售额超过二十亿美元。
我们在参与竞争的领域内占据了最大的市场份额。
飘柔、舒肤佳、玉兰油、帮宝适、汰渍及吉列等品牌在各自的护发、个人清洁、皮肤护理、婴儿护理、洗衣粉、男士美容等产品领域内都处于领先的市场地位。
商务英语阅读教程2答案商务英语阅读教程2是一本针对商务英语学习者的教材,主要讲解商务英语阅读技巧和提高商务英语阅读能力的方法和策略。
本书共分为十个单元,每个单元都包含了真实的商务场景和商务英语阅读材料,通过阅读这些材料,学习者可以了解商务英语的基本知识和相关的词汇和表达方式。
根据我阅读这本书的经验,以下是对每个单元的问题的回答和一些关键点的总结:单元1:商务沟通这个单元主要是讲解商务谈判和商务会议中的常用语言和表达方式。
通过阅读材料,学习者可以学习到如何提出建议、表达意见和达成共识。
单元2:商务合作这个单元主要是讲解商务合作中的重要概念和实践。
通过阅读材料,学习者可以了解到如何制定商务合作计划、寻找合作伙伴和管理合作关系。
单元3:市场调研这个单元主要是讲解市场调研中的基本步骤和方法。
通过阅读材料,学习者可以了解到如何进行市场调研、分析市场需求和制定市场营销策略。
单元4:销售与市场推广这个单元主要是讲解销售和市场推广中的关键概念和技巧。
通过阅读材料,学习者可以学习到如何制定销售目标、开展市场推广活动和建立客户关系。
单元5:供应链管理这个单元主要是讲解供应链管理中的关键概念和实践。
通过阅读材料,学习者可以了解到如何管理供应链、优化物流和提高供应链效率。
单元6:人力资源管理这个单元主要是讲解人力资源管理中的基本原则和方法。
通过阅读材料,学习者可以了解到如何招聘、培训和管理员工。
单元7:财务管理这个单元主要是讲解财务管理中的基本概念和技巧。
通过阅读材料,学习者可以了解到如何编制财务报表、分析财务状况和制定财务策略。
单元8:国际贸易这个单元主要是讲解国际贸易中的关键概念和实践。
通过阅读材料,学习者可以了解到如何开展国际贸易、解决贸易争端和制定国际贸易政策。
单元9:商务法律与伦理这个单元主要是讲解商务法律和商务伦理中的基本原则和要求。
通过阅读材料,学习者可以了解到如何遵守法律法规、处理商务纠纷和维护商业道德。
Key to Test TwoI. Choose the correct answer(1 point each,20 points in all ).1. B2. A3. B4. C5. A6. D7. B8. D9. C 10. B11. A 12. B 13. A 14. B 15. C 16. B 17. C 18. D 19. B 20. A II. Translate the following terms from Chinese into English(1.5 points each, 15 points in all).1. Commercial Counsellor’s Office2. specific inquiry3. firm offer4. Memorandum5. in urgent need of6. commodity name/ name of commodity7. generally speaking8. inquiry list9. as follows10. business contractIII. Translate the following terms from English into Chinese (1 point each, 10 points in all).1. 价目单2. 还盘3. 购货单4. 毫无延误,立即5. 下订单6. 付款条件7. 规格8. 公吨9. 以…为条件,以…为准10. 不可撤销信用证IV. Complete the following sentences (4 points each, 20 points in all).1. reasonable in price2. a discount of 5%3. making you an offer for our bicycles4. one of the leading exporters of textiles5. be highly appreciatedV. Translate the following sentences into Chinese (2 points each, 10 points in all).1.我方产品以其质量上乘而闻名。
商务英语阅读教程基础篇2第七版unit2课后答案1、They took _____ measures to prevent poisonous gases from escaping. [单选题] *A.efficientB.beneficialC.validD.effective(正确答案)2、——Can you come on Monday or Tuesday? ——Im afraid()of them is possible. [单选题] *A.neither(正确答案)B. eitherC. noneD.both3、Is there ____ for one more in the car? [单选题] *A. seatB. situationC. positionD. room(正确答案)4、If the manager had to choose between the two, he would say John was _____ choice. [单选题] *A. goodB. the bestC. betterD. the better(正确答案)5、I often _______ music from the Internet. [单选题] *A. download(正确答案)B. spendC. saveD. read6、Customers see location as the first factor when_____a decision about buying a house. [单选题] *A.makeB.to makeC.making(正确答案)D.made7、--_______ does Ben go to school?--By bus. [单选题] *A. How(正确答案)B. WhatC. WhereD. Why8、It was _____the policeman came_____the parents knew what had happened to their son. [单选题] *A.before…asB. until…whenC. not until…that(正确答案)D.until…that9、A modern city has sprung up in _____was a waste land ten years ago. [单选题] *A.whichB.what(正确答案)C.thatD.where10、My father and I often go ______ on weekends so I can ______ very well. ()[单选题] *A. swim; swimmingB. swims; swimC. swimming; swimmingD. swimming; swim(正确答案)11、—Can you play tennis?—______. But I can play basketball.()[单选题] *A. Yes, I canB. Yes, I doC. No. I can’t(正确答案)D. No, I don’t12、78.According to a report on Daily Mail, it’s on Wednesday()people start feeling really unhappy. [单选题] *A. whenB. whichC. whatD. that(正确答案)13、Don’t forget _______ those books when you are free. [单选题] *A. to read(正确答案)B. readingC. readD. to reading14、78.—Welcome to China. I hope you'll enjoy the ________.—Thank you. [单选题] *A.tour(正确答案)B.sizeC.nameD.colour15、Although the story is written for children, it can be read by adult, _____. [单选题] *A. alsoB. eitherC. as wellD. too(正确答案)16、It was()of you to get up early to catch the first bus so that you could avoid the traffic jam. [单选题] *A. senselessB. sensible(正确答案)C. sentimentalD. sensitive17、23.Susan doesn’t like cartoons. She would rather ______ Space War”. [单选题] *A.see (正确答案)B.seesC.seeingD.to see18、97.Go ______ the square and you will find the theatre. [单选题] *A.aboveB.atC.across(正确答案)D.on19、A survey of the opinions of students()that they admit several hours of sitting in front of the computer harmful to health. [单选题] *A. show;areB. shows ;is(正确答案)C.show;isD.shows ;are20、—______ is it from your home to the bookstore?—About 15 kilometers.()[单选题] *A. How far(正确答案)B. How muchC. How longD. How many21、—Mum, could you buy a schoolbag ______ me when you go shopping?—No problem.()[单选题] *A. ofB. toC. inD. for(正确答案)22、( )He killed the enemy guard and made away _________the villagers. [单选题] *A. with the helpB. with helpC. with help ofD. with the help of(正确答案)23、20.Jerry is hard-working. It’s not ______ that he can pass the exam easily. [单选题] *A.surpriseB.surprising (正确答案)C.surprisedD.surprises24、74.No person ()carry a mobile phone into the examination room during the national college Entrance Examinations.[单选题] *A.shall(正确答案)B.mustC.canD.need25、Be _______ when you are driving. [单选题] *A. afraidB. careful(正确答案)C. clearD. clean26、If we want to keep fit, we should try to _______ bad habits. [单选题] *A. keepB. haveC. getD. get rid of(正确答案)27、_____ before we leave the day after tomorrow,we should have a wonderful dinner party. [单选题] *A. Had they arrived(正确答案)B. Were they arriveC. Were they arrivingD. Would they arrive28、—Look at those purple gloves! Are they ______, Mary?—No, they aren’t. ______ are pink. ()[单选题] *A. you; IB. your; MyC. yours; Mine(正确答案)D. you; Me29、We will _______ Mary this Sunday. [单选题] *A. call on(正确答案)B. go onC. keep onD. carry on30、Julia’s on holiday in Shanghai _______. [单选题] *A. in a momentB. after a momentC. at the moment(正确答案)D. at any moment。
商务英语基础上册模拟卷III. Choose the best answer(1 point each, 20 points in all).1. Generally speaking, a growing demand can ________increased price..A. resultB. result toC. result forD. result in2. The training department is planning to offer more Chinese courses to ________ the needs of employees of Chinese.A. meetB. meet withC. supplyD. satisfy with3. Do you mind if I ________ with my work while you are getting tea ready?A. carry outB. come onC. carry onD. go over4. Having a trip abroad is certainly good for the old couple, but it remains to whether they will enjoy it.A. seeB. sawC. seenD. be seen5. He used a very good football player, but this was a long time ago.A. beB. beingC. to beD. to being6. They will tell her the news __________ she comes back.A. as soon asB. as toC. so as toD. as if7. We know things are hard with you, but you ____try to get over the difficulties.A. canB. mayC. mustD. ought8. The Bill of Lading is _________ for almost all the transactions at sea.A. suitB. fittingC. applicableD. ready9. Please bring us the necessary documents, _________ the price sheet.A. along withB. along toC. togetherD. together to10. The L/C is considered _________ one of the most important modes of payment in international trade.A. toB. atC. forD. as11. As agreed upon in our negotiations, payment __________ L/C.A. byB. is to be made byC. will beD. will by12. It is necessary __________ the name and address of the consignee.A. indicatingB. indicateC. is indicatingD. to indicate13. Letters of complaint should be written carefully _________to harm future business relationships.A. in orderB. in not orderC. in order notD. not in order14. We are pleased __________ your inquiry of July 4 for our silk skirts.A. to haveB. to receivingC. as receivedD. receiving15. --______ you ______my e-mail?-- Yes, I _____it an hour ago.A. Did receive, receiveB. Have received, receivedC. Did receive, receivedD. Have received, receive16. To his mother, it __________ eight years since Liliang left home.A. wasB. had beenC. has beenD. will be17. Her father was seriously ill, so a doctor had to __________.A. send forB. be sent forC. send inD. be sent in18. No sooner __________ than the meeting started.A. had he arrivedB. he had arrivedC. he arrivedD. did he arrive19. I listened to the rain,__________that he would not come tonight.A. thinkB. thoughtC. thinkD. to think20.The teacher stood there __________by the students.A. surroundingB. to surroundC. surroundD. surroundedII. Translate the following terms from Chinese into English (1.5 points each, 15 points in all).1. 支付条件2. 购货单3. 不可撤销信用证4. 商会5. 下订单6. 具体询盘7. 现货可供8. 不受约束9. 虚盘10. 毛重III. Translate the following terms from English into Chinese (1 point each, 10 points in all).1. conditioned weight2. an additional order3. effect shipment4. counter offer5. price list6. fill out7. business negotiations8. exchanges of correspondences9. business contract10. Commercial Counselor’s OfficeIV. Complete the following sentences (4 points each, 20 points in all).1. For exports, we usually ask our buyers______________________________ _____________________________(开立以我方为受益人的不可撤销信用证).2. You can get some information about foreign companies from_____________ _______________________________________ (中国驻国外商务参赞处).3. __________________________________________ (为了满足你方日益增长的市场需求), we are considering establishing an agency in your city.4. _______________________________________ (我可以寄给您一份价目表)for your reference.5. You ____________________________________ (应该给我们点折扣)for sucha large quantity.V. Translate the following sentences into Chinese (2 points each, 10 points in all).1. In a large company or firm there is a department which is in chargeof the travel arrangements for the staff or business clients.2. The splendid cooperation between our companies is due to the great contribution of Mr. Frick.3. To obtain such information, traders usually apply to banks, the Chamber of Commerce, the Chinese Commercial Counselor’s Office in foreign countries or other inquiry agencies.4. We specialize in audio-visual products, and we express our desire to trade with you in this line.5. We found that your price are much higher than those offered by other suppliers.VI. Cloze. ( 10 points)When we placed our order ___1___ you we stressed that the goods would ___2___ for the winter sales in this country and that they should therefore arrive here early September. We normally supply a large number of retailers in the east coast of America and they have been pressing us for supplies for their forthcoming sales. As it is, however, we have___5___keep them waiting, and we fear that they will soon place orders elsewhere if they cannot get the goods ___6___. We must therefore point out that unless the consignment we have ordered arrives before 20 September this year, we will have to ___8___ it.1. A. with B. for C. on D. by2. A. require B. be required C. requiring D. required3. A. had to B. have to C. had D. been to4. A. in good time B. in good times C. on good time D. by good time5. A. ship B. like C. accept D. cancelVII. Write an English business letter of about 80 words, using the key words and hints given below(15 points in all).Background:你方于2009年2月5日经ABC公司介绍,得知中国一家服装公司名称和地址,为了与这家中国公司建立贸易关系,于是给该公司发了一份信。
Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。
2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天,许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。
3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。
4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品,有时为所有市场提供一种规范化的产品,还有些时候他们在这两种之间折中选择。
5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。
Key to Test Two
I. Choose the correct answer(1 point each,20 points in all ).
1. B
2. A
3. B
4. C
5. A
6. D
7. B
8. D
9. C 10. B
11. A 12. B 13. A 14. B 15. C 16. B 17. C 18. D 19. B 20. A II. Translate the following terms from Chinese into English(1.5 points each, 15 points in all).
1. Commercial Counsellor’s Office
2. specific inquiry
3. firm offer
4. Memorandum
5. in urgent need of
6. commodity name/ name of commodity
7. generally speaking
8. inquiry list
9. as follows
10. business contract
III. Translate the following terms from English into Chinese (1 point each, 10 points in all).
1. 价目单
2. 还盘
3. 购货单
4. 毫无延误,立即
5. 下订单
6. 付款条件
7. 规格
8. 公吨
9. 以…为条件,以…为准
10. 不可撤销信用证
IV. Complete the following sentences (4 points each, 20 points in all).
1. reasonable in price
2. a discount of 5%
3. making you an offer for our bicycles
4. one of the leading exporters of textiles
5. be highly appreciated
V. Translate the following sentences into Chinese (2 points each, 10 points in all).
1.我方产品以其质量上乘而闻名。
2.你方应履行你方代表签署的合同。
3.按要求,我们给你们寄去一个样品本。
4.请报下列商品的最低价。
5.为了达成交易,我方将再降价。
VI. Read the passage and try to find the best answer to complete each of the following statements (2 points each, 10 points in all).
1. D
2. A
3. D
4. C
5. B
VII. Write an English business letter of about 80 words, using the key words and hints given below(15 points in all).
Dear sirs,
Thank you for your enquiry of August 5 asking for our latest catalogue.
We are glad to enclose our latest brochure. We would also like to inform you that it is possible to make purchases online at .
We look forward to welcoming you as our customer.
Yours faithfully,。