商务英语基础上册Unit three教案

tips and decide which are DOS and which are DON’TS.
WHEN YOU ANSWER THE PHONE IN THE OFFICE …
Pick it up after the first ring or second ring Pick it up after three or more rings Immediately ask who is calling and what they want Say your company name and/or department Just say “hello?” Have a pencil and paper ready so that you can take notes Try to sound friendly and helpful Speak quickly so that the call is soon over Speak clearly and slowly
2. Discuss the following questions
1) Which telephone tips you have listed are important? Why? 2) Which of the tips do you already follow when making or receiving a phone call? 3) What do you think are the differences between business calls and personal calls? 4) Do you agree that establishing a positive telephone image is very important for a company? Why?

.
3
which of these phrase fit best in the following sentences
be over结束 call back回电 cut off 切断 get through give up放弃 hang up挂断 hold on look up pick up put through 接通
➢ Attention please Both British and American people talk about calling
someone, but giving someone a ring tends to be used only in the UK. If an American telephonist asks you Are you through? She means Have you finished your call? But a British telephonist means Have you been connected?
call ____.
.
4
be finished connect with disconnect find lift reach replace the receiver return the call stop trying wait
awful electronic music again, I will ___. 9. If you get a wrong number, its polite to say “ I am sorry, I have dialled the
wrong number” before you ___. 10. If an American telephonist asks “ Are you through?, she wants to know if you

Compare the key information and describe the three types of shoes by using comparatives and superlatives.
利用对比的形式让学生灵活运用比较级和副词，加强对其的理解。
Step 4:
Summary
比较级和最高级的用法：
学情分析
语法属于比较抽象的内容，中职生基础薄弱，理解能力欠佳，因此教师要注重深入浅出，用简单的语言组织语法教学，多用日常生活中常见的事物举例说明，帮助学生理解，因此，本章内容的设计注重取材于生活。
学习目标
Knowledge objectives:
(1)To master the regular and irregular changing rules of comparatives and superlatives.
课题
Unit 3 Shopping
(Language practice)
课型
Grammar
课时
2
授课班级
授课时间
80mins
授课教师
教材分析
本单元的语法部分是形容词和副词的比较级和最高级，导入部分采用的是阅读的句子，保证了知识的连贯性。活动14,15,16是关于比较级和最高级的练习，活动14包含了常见的形容词副词的比较级和最高级，为活动15,16做了词汇铺垫，通过本章的语法学习，学生能用简单的句式对事物进行比较。
3.了解形容词副词的规则和不规则变化。
学习比较级和最高级的用法，掌握重点和难点。
Step 3：
Practice
Look and compare
Show students the online shopping information of three types of shoes and ask students to imitate the examples. Then use comparatives and superlatives to describe.

1. Lead-in: Starting up 2. Reading 1: Free flight offer 3. Language review: Will Lead-in: Ask Ss the following questions Q1: How often do you travel by air, rail, underground, road and sea? Q2.: What do you enjoy about travelling? Q3: Which is the best/worst airline you have flown? Reading: Free flight offer Part A 1) Check Ss know the meaning of prize draw and ask them if they have ever entered a prize draw. 2) Get Ss to read the questions in the book. 3) Give Ss a couple of minutes to read the letter and to find the answers. 4) Check the answers with the whole class. 1. To gather information about Emirates’ existing customers. 2. A free Ecomomy ticket flight voucher. 3. You must take a First or Business Class trip with Emirates before July this year. 4) To encourage people to respond. Part B 1) Start by checking Ss remember the idea of countable and uncountable nouns. 2) Divide the board into two columns with a vertical line down the centre. 3) Head one column countable and the other uncountable. 4) Invite one to answer the questions, if necessary. 5) After explaining the definitions of countable and uncountable nouns, get Ss to finish the exercises. 6) Go through the answers with the whole class after a few minutes. research ( U ), location ( C ), information ( U ), questionnaire ( C ), network ( C ), accommodation ( U ) Part C 1) Get Ss to work through the passage individually to correct the mistakes. 2) Divide the class into pairs or groups of three and ask Ss to compere their solutions. 3) Circulate and monitor. 4) Invite one or two students to tell the rest the answers. information (informations) research (reserches) accommodation (accommodations)

听力原文
1. The number of the passengers on the plane was .
A. over 228
B. 228
C. less than 228
2. The Air France plane crashed into .
A. the Pacific Ocean
spot step skin play climb globe through spread splendid squad helped sobbed
-
sport stir skate plant class glide throw sprinkle spleen squeeze
7
Training Focus
10. They were longing to see the (night, light) when trapped underground.
-
4
Training Focus
Section A
Task Two
Listen to the following sentences and choose the correct words you hear from the choices.
基础篇 I（第五版）
大连理工大学出版社
总主编 刘杰英 主 编 施志渝 谷伟珍 焦文渊 审 校 Chuck Thode
Unit 3 Sorry to Hear That.
Learning Objectives
1. To be able to distinguish between similar consonants 2. To get familiar with consonant clusters 3. To be able to grasp sympathy and consolation expressions 4. To be able to express your sympathy and consolation

Take a big piece of business sense, add some entrepreneurial spirit and voila! You have a franchise. Starting up a fanchise could be a very clever move for those who want to run their own show but don’t have the experience or the desire to set up in the dangerous and often short-lived world of the sole trader.
Setting up your own business Becoming a franchisee
—good if you have plenty of Good if you don’t have much
business experience
business experience.
—very high-risk
---________of franchises fail
—suits people who don’t like ---Doesn’t suit people who
to follow rules
____________________
—for very independent people
____________________
younger companies that are trying to launch new franchises.
‘An incredible number of individuals are coming in at a younger

3. Know the table manners and different dinning culture across countries.
Task TOanske OMneeetBinrigefaItnthroedAuicrptiornt Task Two Agenda Task Three Banquet
2. Master procedure of a. meeting a customer at the airport. b. arranging a conference or a traveling agenda. c. making a change of the conference or the traveling agenda.d. using some communication skills to handle a business dinner in real life.
1
You must be from the head office.
您一定是从总部来的吧？
2
I'm here to take you to our office.
我来接您去我们公司。
3
This way, please.
这边请。
4
Did you have a nice flight ? 一路上还顺利吧？
到时候会有人到机场接你。
9
We'll arrive thirty minutes behind／after of schedule.
我们会比预计的早到／晚到三十分钟。
14
Project Three The Customer Reception
Part Ⅲ Language Expanding

➢ Attention please Both British and American people talk about calling
someone, but giving someone a ring tends to be used only in the UK. If an American telephonist asks you Are you through? She means Have you finished your call? But a British telephonist means Have you been connected?
all morning. 7. Could you ___ for a moment? I will just find out for you. 8. If the telephonist says “ thank you so much for calling” and plays me that
3. On the phone
purposes:
This unit deals with basic telephoning skills and also receiving and noting downing messages. These skills will be practiced further in telephone role- plays. Backgrounds: if you don’t have much experience of making phone calls in English, making a business call can be a worrying experience. If you have to call someone you already know, you may actually enjoy making the call, but most business people may have to make a first-time business call to a prospective client: not easy in English! Making a call to a stranger can be quite stressful, especially if they speak English better than you. ☺ ---- golden rules for that

【Title of Lesson】Unit 3 Business Dinner【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of Western business dinner.2. To let the students know some words and phrases about business dinner.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about business dinner.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit ofmutual cooperation and to improve their communication ability.3. Through the competition, train stude nts’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to organize or go to a business dinner.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about business dinner.2. Some sentences about business dinner.【Teaching Difficulties】How to enable students to get to act properly in a business dinner.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1. Show a picture of “Lunch Menu”, ask the Ss to try to order some food.。

课题：Unit 3 Placing Orders 教学目的：After learning this unit, students will learn how to 1. To place an order after acceptance 2. To talk about the availability of goods 3. To offer help to solve the shortage of supply by recommending a substitute. 教学重点、难点：Teaching focus 1. Sentence patterns to place an order after acceptance 2. V ocabulary building: terminology about placing orders including good, order and stock. Teaching difficulties 1.To let students understand how to place an order 2. Sentence patterns to place an order and ask for the quality of goods教学方法：1. Situational Teaching Approach 2. Lecturing method 3. Group Activity Approach 4. Task-based Approach 教学器材、设备：1.Multi-media classroom 2.Projector 3.microphone puter 教 案 续 页 第 页教 学 步 骤、内 容Unit 1 Making EnquiriesPart 1Task1: IntroductionFirst, the teacher show a video about placing orders in Chinese to make students understand the procedures. Then show another video about placing orders in English. Then let the students talk about the procedures to placing orders with the words and vocabularies on page 45. Task 2: Discussion1．Ask the students to talk about the questions in lead-in in pairs; 2．Divide the class into small groups and get students to share their own idea; 3. Invite some students to share with the whole class. Task 3: Pre-listening activities1. Learn the words and phrase on page 45. 2. Read the vocabulary to the class and explain them one by one. 3. Let the students learn these vocabulary by themselves. Part 2 listening and speaking 1Task1: listening1. Let the students guess the blanks in the text book. 2. Listen to the mp3 and filling the blanks in the text book. 3. listen again and try to fill all the blanks 4. Listen and fill in the blanks in the text book. Task2：sample dialogues and monologue1. Lead in. Let students read the sample dialogues in pairs;2. Teach the students words and phrases in the dialogues;3. Choose two groups of students to perform in front of the class.Task3: Speaking1. 1. Have Have Have the the the students students students read read read these these these sentences sentences sentences by by by themselves themselves themselves and and and write write write down down down their their answers. 2. Have the students check the answers in pairs. 3. Give them the correct answer. Task4:practice1. Have the students translate the sentences from Chinese to English by themselves. 2. 2. Let the students work in pairs to talk about how to place an order and write Let the students work in pairs to talk about how to place an order and write them down; 3. Talking about considering placing an order and confirming the order; 3. Talking about how to make some changes on the order; 4. Offering help to solve the supply shortage. Part II listening and speaking 2Task 1: listening1. Get students to do the exercises on P52; 2. Check the answers. 3. Summary: Summarize what students have learned in this lesson, point out what they should master. Task 2: Interpreting1. Let the students write down the answers by themselves. 2. Check it with their partners 3. Choose one or two answer to share with the whole class. 4. Give them the correct answer. Task 3: Supplementary reading1. Let the students read the text by themselves;2. Divide them into groups and talk about the answers with their partners.3. Choose one or two answer to share with the whole class. 4. Give them the correct answer. Task 4: Supplementary vocabulary 1. Read the vocabulary to the students 2. Explain some important words in details HomeworkMake Make a a a dialogue dialogue dialogue about about about placing placing placing an an an order order order in in in pairs pairs pairs and and and write write write it it it down. down. down. Read Read Read the the passage in page 252. 。

一、教案头授课班级：授课日期：年刀 日年刀 日年 月 日本次课标题：Unit 3 Travel(Case study and Writing)能力（技能）目标知识目标1 ・ Comprehend the definition of 1. Definition of seminar教seminar2. Background information of IDP2. Understand the background of IDP3. Arranging the seminar3. Role play of arranging the seminar4. Writing an e-mail 字4. Write an e-mail to the manager ofthe hotel目标1. Greet Ss and introduce the assignments of these two periods.2. Lead ・in: Review what they have learnt.3. Case study: The team-building semina 匚4. Writing an e-mail.Teacher's Resource Book (高等教育出版社)参考资料能 力 训 练 任 务 及 过 程编号:二、教学设计步骤教学内容Activities (学生活动)Time(时间)告知（教学内容、目的）1.Lead-in: Review what they have learnt.2.Case study: The team-building seminar3.Writing an e-mail.讲授2m引入（任务项H）Lead-in: Review what they have learntAsk Ss to answer the following terms:1) air rage 2) luggage 3) crew 4) steward 5) alcohol6) passenger 7 attendants提问Ss are required to answer thequestio ns.5m操练（掌握初步或基本能力）Case study: The team-building seminarA computer software company in Los Angeles is organising ateam-building seminar in Vienna for its managers・情景教学Ss learn this part in groups.20m深化（加深对基本能力的体会）TaskYou are either:Manager, IDP^s travel service ( tum to page 151) or Head,Corporate Travel, Universal Airlines (turn to page 153) Youshould keep these roles throughout the case study.务动学任驱歡Ss have a role play・35m归纳（知识和能力）1 ・ Seminar:2. Vocabulary: key words and useful language associated witharranging the seminar.讲授Ss note down the key points.8m训练（巩固拓展检验）Writing:As Head of Corporate Travel at Universal Airlines, write an e-mail to the manager of the hotel chosen for the team-buildingseminar. Confirm the booking, giving details of the number ofparticipants, arrival and departure times, meals, equipment andany other special requirements.写作练习Ss practise the writing・15m总结1 ・ Comments on having the role play2. Methods of writing an e-mail・归纳讲述Ss make a summaryindividually ・3m作业Ask Ss to write an e-mail to me before Friday. 2m 后记Period III: Case study and WritingSteps （步骤）Methods & Tasks (方法、任务)Introduction Lead-in: Review what they have learntAsk Ss to answer the following terms:1) air rage 2) luggage 3) crew 4) steward 5) alcohol 6) passenger 7 attendantsStep One Background:1)Books closed,find out how many of your Ss have been to Vienna and briefly elicit details.2)Tell Ss the title of the case study is the team-buiding seminar and elicit some of the things a team-buiding seminar might cover 弓who might attend and what the aims might be.3)Write the following on the board, minus the answers in brackets:IDPLos Angeles20ViennaFourFridaySunday4)Tell Ss to open their books and read through Backgroud to find out the significance of each one and check what the tean-buiding seminar in the case study is actually for and what it will consist of.5)Check the answers with the whole class.Step Two Part A1)Make sure Ss realise there are four separate but interlinked stages and that they shouldkeep the same role throughout.2)Put Ss in pairs and assign-or get them to choose-roles・ Give them a few minutes toread through the instructions to Stage 1 and the information file relating to their role,checking any vocabulary in their dictionaries or with you.3)Remind them of their work on telephoning in this unit and in Unit 1, and encouragethem to draw on the language and skills they have covered・4)If possible, sit Ss back-to-back for the role play. Circulate and monitor. If some Ssfinish early , tell them to go on to Stage 2.Part B1)Give Ss a few minutes to read through the fax.2)Tell them to close their books and see if they can remember the names of thehotels (Monarch and Dorfmann),the main points about them ( city centre, 5-star versus countryside outside Vienna, 4-star) and date suggested for the meeting (Wednesday 28 Ausgust).Step Three PartC1)Give Ss a few minutes to read through the instructions to Task 3 and the informationfile relating to their role, checking any vocabularly in their dictionaries or with you.2)Elicit some language for making and changing arrangements and write suggestionson the board.3)In pairs, Ss work with a different partner to the one they worked with Stage 1 ・Again sit Ss back-to-back if possible. Circulate and monito匚4)Tell Ss who finish early to start preparing for Task4・5)With the whole calss, find out what Ss agreed for their rearranged meeting.6)Put Ss playing the same role in small groups and give them a few minutes to preparefor the negotiation.7)Allow plenty of time for feedback and discussion at the end・Step Four Writing:Do the task collaboratively in class, or alternatively set it for homework.Conclusion ments on having the role play2.Methods of writing an e-mail.HomeworkAsk Ss to write an e-mail to me before Friday. postscript。

教学单元讲稿一、复习提问与上次课作业典型问题答疑回顾第2单元跨境电商平台简介，帮助学生了解目前全球范围内最大的几个电商平台的基本情况。

讲解每个小节的课后习题，以点名提问的方式考查学生对重点的把握情况。

二、教学单元名称第三单元《电商平台开店》三、课程导入询问学生是否有开过任何形式的网店，是否有过海淘经验？以此导入点，引导学生积极参与、思考，开店前如何去选择平台？选好平台后开店需要准备些什么资料、有哪些具体步骤等逐步展开本章节的教学内容。

四、分析思路本章节主要涉及到跨境电商开店的三大重难点知识：一，如何选择电商平台；二，网上开店的注册程序；三，不同电商平台的优缺点。

围绕这三个知识点，层层递进，重点突破，了解几大电商平台的基本信息和开店的基本步骤。

五、讲授内容Part 1　Promotion and Marketing●Warming-upLearn the following expressions, and write down their Chinese meanings.(1) free shipping免运费(2) no commission无佣金，不收手续费(3) gross merchandise value营业额，商品交易总值(4) Instagram一个照片分享软件(5) hashtag标签(6) pickup address发件人地址(7) variation选项(8) vocation mode休假模式●ListeningListen to the sentences of marketing and promotion of CBEC, try to fill in the blanks. Pay attention to the key words and expressions.(1) After uploading photos of your product, provide information such as the name, category, price, description, variations, and shipping fee.(2) Auto-replies don’t count in chat response rate. Plus, chat response gets updated twice a day.(3) Check your competitors’ pricing to have a benchmark of how your items should be priced.(4) Once you enable vacation mode, all your listed products will be disabled.(5)Overall, Amazon’s gross merchandise value totaled about $239 billion over the last 12 months.●SpeakingA andB are classmates. They are discussing about the advantages and disadvantages of Shopee. Please try to role play the following dialogue, especially pay attention to the underlined parts. A和B是同学。

新编剑桥商务英语(初级)unit three.1B
New Words பைடு நூலகம் Expressions
• contract n. & vt. 订合同，合同、契约 • take delivery of 收货， 提取货物 • merge vi. & vt. 合并 • fleet 舰队 • budget airline 低价航空公司 • go public 上市，公开发售股票 • business partner 生意伙伴，商业伙伴 • entrepreneurial adj. 企业家的
尼亚州东南部的一个县） • Illinois 伊利诺斯州（美国中北部州）
Do you know anything about them?
easyJet

THE BODY SHOP
Complete the text with the correct form of the verbs:
Complete the text with the correct form of the
verbs in the box:
be become begin not/have not/own sell not /sell take
• Stelios _di_d_n_’t_o_w_n_ the first two aircraft he operated. He d_i_d_n’_t_s_e_ll tickets through Travel Agencies and he _di_d_n_’t_h_a_v_e_ any company employees. Everything was contracted from other companies. It was 1995, and it __w_a_s_ the beginning of a revolution in air travel. Just three years later, the company _s_o_ld___ the first online air ticket, it _b_e_g_a_n_ services outside the UK and it __t_o_ok___ delivery of its own fleet of planes. When it merged with another low-cost airline, Go, in 2002, it _b_ec_a_m__e Europe’s biggest budget airline.

What is the biggest problem facing the world today? Is there a solution?
Ask your partner for advice on an annoyance in your life.
What is the most serious problem you have had to solve in your life?
Business English
Unit 3
Problems
Business English
overview
Language Focus 1 Present simple Negatives and questions
Vocabulary Adjectives Language Focus 2
Have got
6. Big 7. Hot 8. Narrow 9. High 10. Soft
e) light
f) wide g) low h) hard i) small j) cold
Business English
Key Language 1
Look at these sentences
The bed is too hard. It isn’t soft enough. The seats aren’t wide enough. They’re too narrow.

Business English
Key Language 1
Vocabulary
• • • • • • • • important • to find the answer to a problem • worried; having too much to do • a way of solving a problem • having to do with politics • difficulty; question or matter to be solved

been made. j) End the meeting on time. Never let a meeting run long. Again,
stick to your original plan.
4
Ten SБайду номын сангаасcrets of Super Successful Meeting Planners
13. Stand-up meetings. If you are meeting to discuss just a few items or issues, have a stand-up meeting! Participants are more likely to keep on task and reach a consensus on their feet than in a comfortable chair.
4
Read the following tips for meetings
Tips for Successful Meetings a) Know the goal of the meeting. b) Pick an appropriate time. c) Set an agenda. d) Review the agenda before starting the meeting. e) Set a time limit for the meeting so people can plan accordingly. f) Stay focused on one topic, so that there are no side
4
TIPS FOR LEADING EFFECTIVE BUSINESS MEETINGS

Unit 3 Visiting the CompanyI Teaching Aim1 Cognitive Information(认知信息): Greeting and Introduction2 Language Focus(内容重点):1）Word Study: A. orientation, motivation, morale, productivity, invest, describe, performance, frustrated, supervisor, largely, improve, entertain, professional, acknowledgement, feedback; B. attitude, ani-festation, perk, paradigm, foundation, strategic, synonymous, plaque, embody, permeate, psyche, perceive, generative, sustain, fundamental2）Phrases: A. figure ... out, be aware of; B. show up3）Key Words: A. inform, apply, reward; B. priority3 Grammar:句子成分Ⅰ4 Writing（写作技巧）: 英文标点符号的使用5 Translation（翻译技巧）:词义的褒贬III Background Information１. 企业人力资源管理：员工激励的一般原则和方法激励的作用是巨大的。

美国哈佛大学教授詹姆士曾在一篇研究报告中指出：实行计时工资的员工仅发挥其能力的２０％～３０％，而在受到充分激励时，可发挥至８０％～９０％。

要实施有效的激励，还应充分了解员工的需要，按需要去激励。

美国人本主义心理学家马斯洛的需求层次理论指出，在低层次的需求得到相对满足之后，就会产生。

例如:
1) He was a regular visitor.他以前经常来(形容词转化成副词)
2) A successful scientist must be a good observer.一个成功的科学家一定善于观察(形容词转化成动词)
3) They did their best to help the sick and the wounded.他们尽了最大的努力帮助病号和伤员(形容词转化成名词)
5.Conversion
Try to translate the following sentences:
(1). One can never be too careful in thechoiceof one’s friends.选择朋友，越谨慎越好。
(2).You dailed thewrongnumber.你拨错了电话号码。
Class Hour
3
Title
Unit 3Trademarks
Teaching Objectives
1.identify trademarks usually-seen in all kindsof business activities
2.translate Chiness and English trademarks
2.Introduction:
A trademark, trade mark, or trade-mark isa distinctivesignor indicator used by an individual, business organization, or other legal entity to identify that the products or services to consumers with which the trademark appears originate from a unique source, and to distinguish its products or services from those of other entities.