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商务英语基础上册U n i t t w o教案【Title of Lesson】Unit 2 Making an Appointment【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of making an appointment..2. To let the students know some words and phrases about making an appointment.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about making an appointment.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make an appointment.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about making an appointment.2. Some sentences about making an appointment.【Teaching Difficulties】How to enable students to know the correct way to make an appointment.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1.Through a picture to lead in new lesson. Such as:(头脑风暴练习)T(Teacher): Let’s look at this picture, try to imagine what they are doing. You can give as many answers as possible.T: This is a picture about having an appointment. As we know, it’s a necessary step to make an appointment when you want to do business with others. How can we make an appointment in a proper way? That is what we will learn in this unit. 2. Explaining in details the importance of making an appointment and the way tomake an appointment.Aim: By questions and a picture to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about making an appointment. Now let’s listen carefully how they make an appointment in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make an appointment. Next we will do pairworks according to the following situations:A. PPT shows a situation and some useful knowledge:Situation: 史密斯先生的秘书打电话给Henry Liu,确定一下今天下午和史密斯先生的约会。
世纪商务英语听说教程基础篇1第七版答案unit2听力部分一、听录音，选出你所听到的选项。
（5分）（）1、A. traffic B. train C. tell（）2、A. taxi B. film C. ship（）3、A. street B. sled C. straight（）4、A. stop B. go C. wait（）5、A. next weekend B. today C. tomorrow二、听录音，选择恰当的答语。
（10分）（）1、A. You can take the No.15 busB. You can see the No.15 bus.C. Go straight and you can see the cinema.（）2、A. It’s the post officeB. It’s next to the post office.C. It’s next to the supermarket.（）3、A. No, it isn’t.B. No, there isn’t.C. Yes, there isn’t.（）4、A. You’re right.B. You’re welcome.C. see you.三、听录音，判断下列句子与你所听内容是（T）否（F）一致。
（10分）（）1、There is a new bookstore in my city.（）2、I’m going to the library on fo ot tomorrow.（）3、Turn right at the zoo.（）4、Mike is going to play basketball after school.（）5、Tina is going to Beijing with her mother.四、听对话并填空。
（10分）1、The __________ __________ is on your right.2、__________ do you get there? __________ __________.3、Turn right at the __________. Then you can see the__________.4、The nature park is __________ __________ my school.5、Jack is going to Hainan by __________.笔试部分一、语法选择（共15小题；每小题1分，满分15分）阅读下面短文，按照句子结构的语法性和上下文连贯的要求，从1~15各题所给的A、B、C和D项中选出最佳选项，并在答题卡上将该项涂黑。
商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。
Golden Tips of Global Leaders & CEOsI’ve always found success by having happiness in my life, and this applies as much to your personal life as it does to your professional life. If you go to work everyday and you’re not enjoying it, then you’d better find another career. I feel tremendously fortunate because for many years—I’ve found happiness in both.——Don Carty, American Airline (about happiness)Unit 2 Letters, faxes and memos2.1 Communicating in writingAThe different forms of correspondence shown areFax ; airmail（航空）; first class post（优先投递）; handwritten lettertyped letter ; internal memo ; postcard（明信片）; (on the computer screen) B:Post-It TM note（便签）; magazinedo preparation : make preparationThe size of each class will be limited to 12 participants. 每个班仅限12人。
请尽量在10分钟之把话说完。
Try to limit your talk to ten minutes.start up 创办，开始从事; 误会misunderstanding ; what if 如果…将会怎么样？如果这是真的又怎么样？What if it’s true? ; how about…? （你认为）…怎么样？How about putting off the meeting? 延期开会，怎么样？ELS : English Language School ; 口试oral test ; relative merits 相对的优点…let’s say Wednesday? …咱们假定星期三怎么样？say: 假定，比如说我们假定他在撒谎。
金融市场概览彼得是一家企业的工业工程师，月收入3000美元。
他把工资分为三部分：一部分用于购买衣、食、住、行等生活必须品；一部分用来投资股票；另一部分用以偿还一笔利率为5%的15年期的150，000美元的抵押贷款，每年偿还10，500美元，其中包括500美元的利息。
我们对货币相当熟悉，因为人们几乎天天接触货币。
人们取得货币收入，用货币购买商品、支付劳务。
现在大部分的货币都是纸制货币或金属货币。
但是过去人们也常常使用商品充当货币，比如贝壳就是中国历史上的第一种实物货币。
如今，随着电子技术在银行的业务经营中的运用，无形货币应运而生，而借贷卡、信用卡和智能卡在类的银行塑料卡也将逐步取代现钞和支票，成为广泛运用的支付工具。
有两种基本的货币活动：货币收支和货币借贷。
货币收支，通常称为货币流通，是指货币的取得和使用。
由于货币在时空上分布的不均衡，货币往往时多时少、此余彼缺。
于是就出现了以信用为基础的货币借贷，即以偿还本金和一定利息为条件的借贷活动。
利息是向他人提供货币所取得的收入而利率则是决定利息高低的关键，它是利息与本金的比率。
货币收支和货币借贷，密切联系，相互渗透，形成了一个新的范畴---金融，即货币的融通。
因此，金融市场就是融资场所。
货币市场是指交易一年期以内短期债务凭证的市场,资本市场指的是交易一年期以上的长期资产和债务凭证的市场。
国际金融市场是本国居民在国内金融市场以外与非本国居民从事金融资产交易活动的场所。
比如，美国居民在美洲银行的储蓄活动属于国内金融交易活动，而瑞士银行吸纳日本企业家的美元存款则属于国际金融交易的范畴。
由于电讯系统和数据处理方面的进步，国际金融市场超越国界，日益趋于一体化。
最引人注目的案例非1997年夏天发生的东南亚金融危机莫属。
让我们回顾一下这一历史事件：7月发生的泰国金融危机迅速蔓延整个东南亚，10月香港、印尼遭袭，11月波及韩国。
该危机由索罗斯量子基金的袭击直接所致。
由于东南亚国家采用与美元挂钩的浮动汇率制，因此一旦兑美元的汇率急剧变化，则几乎所有东南亚市场的股价下跌，损失惨重。
商务英语综合教程1unit2参考答案商务英语综合教程1 Unit 2参考答案Part 1: Vocabulary and Grammar1. Vocabulary- Innovation: The process of creating new ideas, devices, or methods.- Collaboration: Working together with others to achieve a common goal.- Competition: The activity or condition of striving to gain or win something by defeating or establishingsuperiority over others.- Negotiation: The process of discussion between parties for the purpose of reaching an agreement.2. Grammar- Present Perfect Tense: Used to describe an action that has been completed at some point in the past but is connected to the present. For example, "We have completed the project." - Past Perfect Tense: Used to describe an action that was completed before another action in the past. For example, "By the time she arrived, they had already left."Part 2: Reading Comprehension1. Questions- Question 1: What is the main topic of the readingpassage?- Answer: The main topic is the importance of innovation in business.- Question 2: Why is collaboration often necessary in business?- Answer: Collaboration is necessary because it allows for the sharing of ideas and resources, leading to more effective and creative solutions.2. Answers to the Reading Passage- The passage discusses the role of innovation in driving business success. It highlights how companies need to stay ahead of the competition by continuously improving and creating new products or services. The text also emphasizes the importance of collaboration and negotiation in the business world.Part 3: Listening Comprehension1. Questions- Question 1: What is the speaker's opinion on the future of the retail industry?- Answer: The speaker believes that the retail industry will continue to evolve, with a focus on customer experience and technology integration.- Question 2: How does the speaker suggest businesses can stay competitive?- Answer: The speaker suggests that businesses should invest in innovation and adapt to changing market trends to stay competitive.2. Transcript Summary- The listening material includes an interview with a business expert discussing the trends in the retail industry. The expert talks about the impact of e-commerce and the importance of creating a seamless shopping experience for customers.Part 4: Writing1. Task: Write a short essay on the role of technology in modern business.- Answer: In the modern business landscape, technology plays a pivotal role in enhancing productivity, facilitating communication, and enabling data-driven decision-making. It allows businesses to reach a global audience, automate processes, and stay agile in a rapidly changing market.Part 5: Speaking1. Role-Play Scenario: You are a manager in a company that is considering adopting a new software system. Discuss the potential benefits and drawbacks with your team.- Answer: As a manager, I would initiate a discussion by highlighting the potential benefits such as increased efficiency and better data management. However, I would also address potential drawbacks like the initial cost and the learning curve for employees.Part 6: Case Study1. Situation: A company is facing stiff competition and needsto innovate to stay relevant.- Answer: The company could consider investing in research and development, exploring new markets, or partnering with other businesses to create innovative products or services.2. Recommendations:- Diversify the product line.- Invest in marketing to increase brand awareness.- Foster a culture of innovation within the company.Part 7: Business Etiquette1. Tips for Successful Networking:- Be punctual and professional.- Prepare an elevator pitch to introduce yourself.- Engage in active listening and show genuine interest in others.Part 8: Cultural Notes1. Understanding Business Culture in Different Countries:- It is crucial to be aware of cultural differences in business practices, such as communication styles, negotiation tactics, and the importance of relationships.Part 9: Review and Self-Assessment1. Review:- Reflect on the key concepts covered in this unit, including vocabulary, grammar, and business practices.2. Self-Assessment:- Assess your understanding of the material by completing practice exercises and quizzes.Conclusion:This unit of the Business English Comprehensive Course has covered a range of topics from vocabulary and grammar to practical skills such as reading, writing, listening, and speaking. It also included a case study, business etiquette, and cultural notes to provide a well-rounded understanding of the business world. By reviewing and self-assessing, learners can ensure they have a solid grasp of the material and are prepared for further studies or real-world business scenarios.。
