商务英语基础上册 unit two..

商务英语基础上册U n i t t w o教案【Title of Lesson】Unit 2 Making an Appointment【Text Book】Basic Business English【Teaching Objects and Demands】➢Knowledge and Ability Objects1. To let the students know some basic etiquette knowledge of making an appointment..2. To let the students know some words and phrases about making an appointment.3. To train the students’ abilities of listening and speaking.4. To train the students’ abilities of using English to make simple dialogues about making an appointment.➢Procedure and Method Objects1. Through self-study, train students’ abilities of analyzing problems, solving problems and summarizing problems.2. Through group activities, train students’ team spirit of mutual cooperation and to improve their communication ability.3. Through the competition, train students’ sense of competiting and participating actively, stimulate students’ interests in learning, improve their abilities to adapt to change and enhance their thinking abilities .➢Moral and value Objects1. To enable the students to understand the importance of knowing how to make an appointment.2. To lay the foundation for the future English communication.【Teaching Key Points】1. Some words and phrases about making an appointment.2. Some sentences about making an appointment.【Teaching Difficulties】How to enable students to know the correct way to make an appointment.【Teaching Aids】Multi-media computer, cards and some exercise papers; Software: Microsoft PowerPoint【Teaching Methods】Interactive teaching (learning--reciting –utilizing), discussion, questions & answers methods with the help of some games and activities.【Teaching Periods】180 minutes ( 4 Lessons)【Teaching Procedures】Step 1: Lead-in1.Through a picture to lead in new lesson. Such as:(头脑风暴练习)T(Teacher): Let’s look at this picture, try to imagine what they are doing. You can give as many answers as possible.T: This is a picture about having an appointment. As we know, it’s a necessary step to make an appointment when you want to do business with others. How can we make an appointment in a proper way? That is what we will learn in this unit. 2. Explaining in details the importance of making an appointment and the way tomake an appointment.Aim: By questions and a picture to lead in the lesson directly and let Ss know the task of this lesson clearly. To encourage Ss to think and express their own ideas freely to arouse their interests.Step 2: Listening and speaking【Teacher’s words】I have explained something about making an appointment. Now let’s listen carefully how they make an appointment in the dialogue.1. Listening ActivityA. Listen to the dialogue for the first time and do Task One: repeat the sentences on the screen together.B. Divide the class into several groups and ask the students to do listening activity: Listen to the dialogue carefully ,discuss in groups and do Task Two together. Ask Ss to say their answers out, one student each group as the representative.C. The teacher checks the students’ answers and shows out the correct answers on PPT.D. Listen to the dialogue for the last time and do Task three: answer the questions showed on the screen.Aim: Through Listening Activity repeatedly to let Ss be active in thinking and train their abilities of listening and cooperation.2. Speaking Activity【Teacher’s words】Now we have learned some words and patterns about how to make an appointment. Next we will do pairworks according to the following situations:A. PPT shows a situation and some useful knowledge:Situation: 史密斯先生的秘书打电话给Henry Liu,确定一下今天下午和史密斯先生的约会。

世纪商务英语听说教程基础篇1第七版答案unit2听力部分一、听录音，选出你所听到的选项。

（5分）（）1、A. traffic B. train C. tell（）2、A. taxi B. film C. ship（）3、A. street B. sled C. straight（）4、A. stop B. go C. wait（）5、A. next weekend B. today C. tomorrow二、听录音，选择恰当的答语。

（10分）（）1、A. You can take the No.15 busB. You can see the No.15 bus.C. Go straight and you can see the cinema.（）2、A. It’s the post officeB. It’s next to the post office.C. It’s next to the supermarket.（）3、A. No, it isn’t.B. No, there isn’t.C. Yes, there isn’t.（）4、A. You’re right.B. You’re welcome.C. see you.三、听录音，判断下列句子与你所听内容是（T）否（F）一致。

（10分）（）1、There is a new bookstore in my city.（）2、I’m going to the library on fo ot tomorrow.（）3、Turn right at the zoo.（）4、Mike is going to play basketball after school.（）5、Tina is going to Beijing with her mother.四、听对话并填空。

（10分）1、The __________ __________ is on your right.2、__________ do you get there? __________ __________.3、Turn right at the __________. Then you can see the__________.4、The nature park is __________ __________ my school.5、Jack is going to Hainan by __________.笔试部分一、语法选择（共15小题；每小题1分，满分15分）阅读下面短文，按照句子结构的语法性和上下文连贯的要求，从1~15各题所给的A、B、C和D项中选出最佳选项，并在答题卡上将该项涂黑。

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。

Golden Tips of Global Leaders & CEOsI’ve always found success by having happiness in my life, and this applies as much to your personal life as it does to your professional life. If you go to work everyday and you’re not enjoying it, then you’d better find another career. I feel tremendously fortunate because for many years—I’ve found happiness in both.——Don Carty, American Airline (about happiness)Unit 2 Letters, faxes and memos2.1 Communicating in writingAThe different forms of correspondence shown areFax ; airmail（航空）; first class post（优先投递）; handwritten lettertyped letter ; internal memo ; postcard（明信片）; (on the computer screen) B:Post-It TM note（便签）; magazinedo preparation : make preparationThe size of each class will be limited to 12 participants. 每个班仅限12人。

请尽量在10分钟之把话说完。

Try to limit your talk to ten minutes.start up 创办，开始从事; 误会misunderstanding ; what if 如果…将会怎么样？如果这是真的又怎么样？What if it’s true? ; how about…? （你认为）…怎么样？How about putting off the meeting? 延期开会，怎么样？ELS : English Language School ; 口试oral test ; relative merits 相对的优点…let’s say Wednesday? …咱们假定星期三怎么样？say: 假定，比如说我们假定他在撒谎。