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职通商务英语unitPPT课件

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商务英语翻译ppt课件

商务英语翻译ppt课件

the advertising messages with canny scheduling and placement, so that the messages are seen by, and will have an effect on, the people the advertisers face a basic choice: they can have their message seen or heard by many people fewer times, or by fewer people many times. This and other strategic decisions are made in light of tests of the effectiveness of advertising campaigns.
producing the ad message itself, including copy and
artwork, and by the 1920s agencies had come into
being that could plan and execute complete advertising
促销：promotional technique
显著的：pronounced
说服力：persuasive power
推销能力：selling power
被宣传的商品：targeted goods
完整的：integrated
插图：illustration
Advertising genius David Ogilvy, in his book Ogilvy on Advertising, says that on average, five times as

商务英语课程课件UnitEstablishingBusinessRelations

商务英语课程课件UnitEstablishingBusinessRelations

2. Discussion
1） Now as a class, pairs or groups, think of as many channels as you can that are associated with establishing business relations.
trade fair
◆ Warm-up Practice ◆ Listening Task ◆ Speaking Task ◆ Reading Task ◆ Writing Task ◆ Follow-up Practice
We need to discuss some questions
about what we are going to learn in this
quantity
TraE RIGHT TRADE SHOW/FAIR
1. Quantify the total number of relevant prospects, buyers, and influencers that will be interested in your particular product or service and that you'll be able to get into your booth.
WHY SNAIL MAIL IS STILL NEEDED
Letters—now fondly known as “snail mail’are still used for various reasons: 1. They seem particularly appropriate for formal introductions to
companies, confirmation of contracts and thank you messages, possibly because they can seem appropriately formal, caring or impressive (if printed on good paper). 2. They can be a useful back-up to important e-mailed or faxed messages. 3. They can be used to send bulky material, such as brochures or samples. 4. They can be used when there are problems with the technology required for faxes and e-mail. 5. They can be sent to or from companies which have limited technology.

商务英语综合教程unit1ppt课件

商务英语综合教程unit1ppt课件
Romance: e.g. French, Italian, Spanish, Portuguese Germanic: e.g. German, Swedish Norse: language spoken by Scandinavian inhabitants Celtic: mainly spoken in Wales, Scotland, Ireland, Cornwall and the Isle of Man
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2
Research and discussion
• Julius Caesar • Duke of Normandy • Old English • Latin • French • Middle English • A Table Alphabeticall • Samuel Johnson • Webster • Oxford
2. Reveal the true, objectionable nature of (someone or something)
e.g. He has been exposed as a liar and a traitor.
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3. If someone is exposed to something dangerous or unpleasant, they are put in a situation in which it might affect them. e.g. Most people in the world are non-smokers and have a right not to be exposed to other people's smoround
Detailed Reading

商务英语PPT优秀课件

商务英语PPT优秀课件

3. International Business English Correspondence
International business consists of transactions that are devised and carried out across national borders to satisfy the objectives of individuals and organizations. Correspondence
1.What is Business English?
Business English focuses on vocabulary and topics used in the worlds of business, trade, finance, and international relations. It also refers to the communication skills used in the workplace, and focuses on the language and skills needed for typical business communication such as presentations, negotiations, meetings, small talk, socializing, correspondence, report writing, and so on. People study business English for very practical reasons: to improve their work performance, enhance their prospects for promotion, or in order to find a job.

职通商务英语 1 unit 1

职通商务英语 1 unit 1
total expenditure 总支出 ; 总开支 ; 支出合计 financial expenditure 财政支出
Annual expenditure
raw 英 [rɔː] 美 [rɔ] adj. 生的；未加工的；阴冷的；刺痛的 We import raw materials and energy and export mainly industrial productbusiness 批发业务，批发生意
He does wholesale business, while his brother is engaged in retail business.
他经营批发生意， 他弟弟则经营零售生意。
define 英 [dɪ'faɪn] 美 [dɪ'faɪn] vt. 定义；使明确；规定
Air China is the only airline company which carries the national flag. Air China takes the responsibility of special plane task for Chinese national leaders visiting abroad, and foreign leaders and governmental leaders visiting China, which demonstrates the exclusive status as the national flag carrier. It became a member of Star
Holiday Inn is a brand of hotels within the Inter-Continental Hotels Group

职通商务英语第1册Unit 1 Business Kalaidoscope

职通商务英语第1册Unit 1 Business Kalaidoscope
• a sociologist studying the complex way in which people interact (with each other) at parties
> interaction
• Keys A. Goods-producing business
bakery, shoe factory, oil plant, vegetable farm, coal mine, B. Service-providing business travel agency, grocery shop, bank, hotel, movie theater, hospital, public transport
group of similar things that belong together in some way :
• a set of tools • a set of chairs • a set of false teeth.
[C] commercial establishment; firm; shop • have/own one‘s own business • She runs a thriving grocery business. • Many small businesses have gone bankrupt
tertiary-industry
tertiary burns 三度烧伤（极严重的）
• industry, commercial undertaking that provides services :
the hotel, tourist, entertainment, etc industry
Comprehensive Questions:

Unit 4职通商务英语课件第一册课件


1.2 spa
spa / spɑː; spɑ/ n (place where there is a) spring of mineral water with medicinal properties 矿泉; 有矿泉的 地方: spa water 矿泉水. Introduction SPA一词源于原于拉丁文“Solus Por Aqua”（Health by water）的字首， Solus=健康，Por＝经由，Aqua＝水， 意指用水来达到健康。方法是充分运用 水的物理特性、温度及冲击，来达到保 养、健身的效果。
立陶宛海岸边的库罗尼安海峡——波罗的海的一颗珍珠， 点缀着美丽的海岸。在海水与风力的共同作用下，形成了 北欧最高的沙丘，已被世界教科文组织列为世界遗产之一 。海峡全长98公里，其中只有50公里位于立陶宛境内， 其余部分属于俄罗斯。海峡最宽处在布鲁威克斯海角( Cape of Bulvikis)旁边, 覆盖面积占70%的是森林，主要 是松树，为海峡增添了独特性。划分库波罗的海和罗尼安 泻湖的标志正是这个呈半岛状的海峡。
sufficient and necessary condition
Para. 5 External activities
Selling to existing customers
Way: persuade them to spend time with
you, Goals: raise their loyalty, find more about their needs and problems
Para. 5 Internal Activities
A staff celebration
Description: a standard Christmas

职通商务英语1unit1

Unit 1 Business Kaleidoscope
1 Work in pairs. talk about business activities shown in the pictures below.
a
This picture shows a scene in a supermarket. As one of modern retail outlets, the supermarket plays an important role in the retailing business.
This picture shows an assembly line in a car factory. Carmaking is one of the hows that a hotel receptionist is receiving guests. Hotel reception is a vital part of hotel service.
This picture shows a harvester gathering grain in the fields. Farming refers to grain growing, livestock raising and horticulture. Farming is a primary
This picture shows a cabin attendant providing drinks to passengers. Air transportation provides the service of transporting passengers and / or cargo
Chery Auromobile is an automobile manufacturer. It is the largest independent Chinese auto manufacturer and one of the fastest growing automakers in the world.

职通商务英语1-unit-4


Golf: A game played on a large outdoor course with a series of 9 or 18 holes spaced for apart, the object being to propel a small, hard ball with the use of various clubs into each hole with as few strokes as possible. Golf is a competitive sport, and a very popular recreational activity played throughout their lifetime.
Christmas staff party: Christmas is an annual holiday celebrated on December 25th that commemorates the birth of Jesus. Modern customs of the holiday include gift-giving, church celebrations, exchange of Christmas cards, and the display of various decorationsincluding the Christmas tree, light, mistletoe, nativity scenes, and holly. Christmas can be a fantastic occasion to bring company staff together.
Organize games to regal the staff. It need not be intellectual games. The games should entertain the staff. Present a gift to the winners of the games. It could be some small gift.

职通英语Unit 1ppt演示课件

No, it isn’t. 3 And for David?
No, it isn’t. 4 Why can’t they go on honeymoon?
They can’t leave their business (it’s a busy time of year). 5 Are the children happy? Why?
– Have you got a brother or sister? – Yes, I have. / No, I haven’t.
我有两个儿子，可是我没有女儿。
这家公司在本市有一个分公司。
—— 你有兄弟姐妹吗？ —— 有，我有兄弟姐妹。/ 没有，我没有
兄弟姐妹。
New and Old
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Step 1 New
New and Old
6
Step 1 New
Exercise
本页备注：
Comprehension 1 What happened last month?
They / Rachel and David got married. 2 Is it a first marriage for Rachel?
ex-husband mother-in-law dad daughters
stepmother
mum
ex-wife grandson
New and Old
8
Step 1 New
Exercise
本页备注：
All About the Family
Work in small groups. Don’t look at the email. What can you remember about
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dazzle 英 ['dæz(ə)l] 美 ['dæ zl] n. 耀眼的光；灿烂 vt. 使……目眩；使……眼花 vi. 眼花缭乱；炫耀
George dazzled her with his knowledge of the world.
乔治对世界的了解令她倾倒。
dazzle light 强光
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pursue 英 [pə'sjuː] 美 [pə'sʊ] vt. 继续；从事；追赶；纠缠 vi. 追赶；继续进行 He will pursue a trade policy that protects
American workers. 他将努力实行保护美国工人的贸易政策。
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lay out 英 ['lei,aut] 展示；安排；花钱；为…划样；提议 Grace laid out the knives and forks on the table. 格雷丝把刀叉摆放在桌子上。 Maxwell listened closely as Johnson laid out his
Unit 3
.Hale Waihona Puke 1SWOT（Strengths Weakness Opportunity Threats）分析法，又称为态势分析法或优 劣势分析法，用来确定企业自身的竞争优 势（strength）、竞争劣势（weakness）、 机会(opportunity)和威胁（threat），从而 将公司的战略与公司内部资源、外部环境 有机地结合起来
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description analysis management implementation investment determination conviction proposal anticipation recommendation
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1 implement 2 sets apart from 3 laying out 4 qualifications 5 recommendation 6 typical
2 The positioning of products should be based on the analysis of the needs of the target market.
plan. 马克斯韦尔倾听约翰逊清晰地讲述他的计划。
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analysis 英 [ə'nælɪsɪs] 美 [ə'næləsɪs] n. 分析；分解；验定 [ 复数 analyses ]
They collect blood samples for analysis at a national laboratory.
他们收集血样以在一个国家实验室做化验 分析。
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monetary 英 ['mʌnɪt(ə)rɪ] 美 ['mʌnɪtɛri] adj. 货币的；财政的
monetary system 货币制度 ; 币制
So that will be the monetary policy tool. 跟读
所以，这将会是货币政策的工具。
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forecast 英 ['fɔkː ɑːst] 美 ['fɔrkæst] vt. 预报，预测；预示 n. 预测，预报；预想 vi. 进行预报，作预测 Financial forecast 财务预测 market forecast 市场预测 weather forecast天气预测 ...a forecast of a 2.25 percent growth in the economy. …2.25%经济增长的预报。
components. 该管理计划有4个主要组成部分。
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credibility 英 [kredɪ'bɪlɪtɪ] 美 [,krɛdə'bɪləti] n. 可信性；确实性 Build Credibility 树立可信性 ; 树立可信度 Credibility Letter 银行资信证明 ; 银行资信证实 The police have lost their credibility. 警察已经失去了他们的可信性。
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New words
implement 英 ['ɪmplɪm(ə)nt] 美 ['ɪmplɪmɛnt] vt. 实施，执行；实现，使生效 n. 工具，器具；手段 The government promised to implement a new
system to control financial loan institutions. 政府许诺要实施新的制度来控制金融贷款机构。 implement plan 执行计划，实施计划
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stick to v. 坚持；粘住 Perhaps he should have stuck to writing. 或许他本该坚持写作。 he sticks to his word 他遵守诺言
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component 英 [kəm'pəʊnənt] 美 [kəm'ponənt] adj. 组成的，构成的 n. 成分；组件；[电子] 元件 The management plan has four main
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anticipate 英 [æn'tɪsɪpeɪt] 美 [æn'tɪsə'pet] vt. 预期，期望；占先，抢先；提前使用 At the time we couldn't have anticipated
the result of our campaigning. 当时我们不可能预期到我们活动的结果。
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1 format 2 elements 3 targets 4 essential 5 analysis 6 management 7 finance 8 institutions
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translation
1 Making appropriate business plans will contribute to the stable development of newly-established companies.