Unit 11 Business Reports 商务报告 世纪商务英语翻译教程(第三版)PPT
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Unit 11 ChangePart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 We have received the documents and taken _____D______ of the above orderwhich arrived at Sydney on the . “Vanguard”.A shipmentB consignmentC lotD delivery2 ______C_______ checking the goods we found that only 450 cases of ChineseBlack Tea were shipped.A AtB ForC OnD About3 This is the third time during the year ______D_____ you have short-shippedone of our orders.A whichB whatC whenD that4 It was found ____A_____ the error was due to a slip-up in our supply department.A thatB whichC whereD when5 We greatly regret the inconvenience this has caused ______D_____ you.A forB atC onD to6 We can _____B______ you that every effort will be made to ensure thatsimilar errors do not occur again.A ensureB assureC sureD insure7 We would refer _____C______ your consignment of raincoats under theabove order, which arrived here this morning.A atB forC toD from8 Upon examination, we found the goods are correct and _____B_____ goodcondition except Carton .,A atB inC onD under9 We can only assume that an oversight has been made in making______D______ the order.A downB outC forD up10 Therefore, we would like you to send us replacements ______C_____ delay.A withB noC withoutD outside11 Please also let us know what we are to do with this carton now_______B______ our possession.A atB inC forD of12 Thank you for your letter of March 28, informing us _______C______ thewrong delivery of raincoats.A atB withC ofD on13 We must apologize for this error, which resulted _______C______ carelessnessin our packing department.A inB atC fromD for14 We are now confirming that the replacements are indeed ______C______their way to you.A atB inC onD under15 We would appreciate it if you could return the carton _____C_____ question to us.A out ofB outsideC inD for16 We would suggest that you file a claim ______D______ the insurance agent ofthe PICC at your end.A forB atC inD against17 Therefore, the damages must have occurred in transit and we should not beheld ______B_____.A lyingB liableC liedD liability18 The above order was shipped _____C______, which was evidenced by theclean on board B/L.A clearB clearlyC cleanD cleanly19 Besides, the arbitral award is final and binding ______D_______ both parties.A atB forC toD on20 If parties to a contract desire to settle disputes, an arbitration clause is usuallymade in the contract well before a dispute _______B______ .A risesB arisesC lookD appear Part II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 个性冲突personality clash2 年度健康检查an annual health check-up3 首席执行官Chief Executive Officer4 首席财务官Chief Financial Officer5 营销部marketing department6 不合作态度uncooperative attitude7 管理顾问management consultant8 任何其他议题any other business9 办公桌轮用hot-desking10 开放式办公室open plan office11 奖金方案bonus scheme12 总部head office13 商业杂志business magazine14 净利润net profit15 毛利润gross profit16 公司简介company profile17 家用电器white goods18 员工士气staff morale19 员工流动率staff turnover20 管理风格management stylePart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.We want to be a company that is constantly renewing itself, leaving the pastbehind, adapting to change.我们希望成为一家不断自我更新,超越过去,适应变化的公司。
新世纪商务英语阅读教程The advent of the new millennium has ushered in an era of unprecedented globalization and technological advancement transforming the business landscape worldwide. In this dynamic and interconnected world, the ability to effectively communicate and comprehend business-related information in English has become a crucial skill for professionals aspiring to thrive in the global marketplace. The New Century Business English Reading Course offers a comprehensive and innovative approach to developing this essential competency.At the core of this course lies the recognition that reading proficiency in English is not merely a desirable trait but a fundamental requirement for success in the modern business realm. Effective reading skills enable professionals to stay abreast of industry trends, analyze complex financial reports, comprehend legal documents, and engage in cross-cultural negotiations with confidence. The New Century Business English Reading Course is designed to equip learners with the necessary tools and strategies to navigate this multifaceted landscape.The course curriculum is meticulously crafted to cater to the diverse needs of business professionals from various industries and backgrounds. It encompasses a wide range of topics ranging from marketing and finance to human resources and supply chain management. Each module is carefully structured to introduce learners to the specialized vocabulary, industry-specific concepts, and rhetorical conventions that are integral to effective business communication in English.One of the standout features of the New Century Business English Reading Course is its emphasis on real-world relevance. Rather than relying solely on textbook examples, the course utilizes authentic business materials such as annual reports, industry publications, and case studies to provide learners with a genuine and immersive learning experience. This approach not only enhances comprehension but also equips learners with the ability to navigate the nuances and complexities of professional discourse in English.Another key aspect of the course is its focus on developing critical thinking and analytical skills. Learners are challenged to move beyond mere surface-level understanding and engage in deeper analysis of business texts. Through a series of carefully designed activities and discussions, they learn to identify key arguments, evaluate the credibility of sources, and draw insightful conclusionsthat can inform strategic decision-making.Recognizing the diverse learning styles and preferences of its participants, the New Century Business English Reading Course employs a blend of instructional methods to cater to individual needs. This includes interactive lectures, small-group discussions, case study analyses, and multimedia presentations. The course also incorporates digital learning platforms and online resources to provide learners with the flexibility to access course materials and engage in self-paced learning at their convenience.One of the most notable strengths of the New Century Business English Reading Course is its emphasis on developing cross-cultural communication skills. In an increasingly globalized business environment, the ability to navigate cultural differences and communicate effectively with international counterparts is paramount. The course incorporates activities that expose learners to diverse business cultures, communication styles, and negotiation strategies, equipping them with the necessary skills to succeed in multicultural business settings.Moreover, the course places a strong emphasis on continuous learning and professional development. Recognizing that the business landscape is constantly evolving, the course curriculum is regularly updated to reflect the latest trends, technologies, and bestpractices in the industry. Learners are encouraged to adopt a growth mindset, continuously expanding their knowledge and adapting to the changing demands of the global business world.The impact of the New Century Business English Reading Course extends beyond the individual learner. By fostering a cadre of business professionals proficient in English, the course contributes to the overall competitiveness and success of organizations operating in the global marketplace. Effective communication and cross-cultural understanding can lead to enhanced collaboration, informed decision-making, and the successful execution of international business strategies.Furthermore, the course serves as a catalyst for broader societal and economic development. In an increasingly interconnected world, the ability to effectively engage in business communication in English becomes a crucial driver of economic growth, international trade, and cultural exchange. By equipping learners with these essential skills, the New Century Business English Reading Course plays a vital role in shaping a more prosperous and interconnected global community.In conclusion, the New Century Business English Reading Course is a transformative educational initiative that addresses the evolving needs of business professionals in the 21st century. By fosteringproficiency in English reading and comprehension, the course empowers learners to navigate the complexities of the global business landscape with confidence and adaptability. Through its innovative curriculum, diverse instructional methods, and emphasis on continuous learning, the course stands as a testament to the power of education in shaping the future of international business and global cooperation.。
《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC:we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences(省略句)Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈), simile & metaphor(明喻,暗喻),pun(双关),alliteration(头韵) ,rhyming(尾韵), hyperbole(夸张),repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果):A taste of paradise Fila:Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.(3)溪⼝千层饼采⽤传统⼯艺,制作精细,质地松软,清⾹可⼝。
世纪商务英语综合教程世纪商务英语综合教程1. 概述•世纪商务英语综合是一门为商务人士设计的英语课程•旨在提高学员的商务英语综合能力,包括听说读写,以及商务场景应用能力2. 课程内容• 2.1 商务英语听力–通过听取商务场景中的对话和演讲,提升学员的听力理解能力–练习听取电话交流、商务会议等场景下的英语听力技能• 2.2 商务英语口语–培养学员在商务场景下流利表达自己的能力–学习商务英语口语中的常用表达和用语• 2.3 商务英语阅读–提升学员的商务英语阅读速度和理解能力–阅读商务新闻、邮件等材料,学习商务英语的写作风格和专业术语• 2.4 商务英语写作–学习商务英语写作技巧,包括商务邮件写作、商务报告撰写等–提高学员的商务英语写作水平,培养学员的商务沟通能力• 2.5 商务英语应用–学习在商务场景中灵活运用英语的能力–模拟商务谈判、商务会议等场景,提高学员的沟通和谈判能力3. 学习方法• 3.1 注重听力训练–多听商务英语对话和演讲,提升听力能力–可以使用商务英语听力教材,也可以参加商务英语听力班级• 3.2 口语练习–练习商务英语口语表达,提高流利度和准确性–可以找英语母语人士进行口语交流,或参加商务英语口语训练班• 3.3 多读商务英语材料–多读商务新闻、邮件等材料,培养阅读理解和写作能力–可以阅读商务英语教材,也可以关注商务英语相关的网站和社交媒体账号• 3.4 多写商务英语文档–练习商务英语写作,提升写作水平和沟通能力–可以写商务邮件、商务报告等文档,并请英语专业人士进行修改和指导• 3.5 实践商务英语应用–参与商务谈判、商务会议等场景,提高运用商务英语的实际能力–可以参加商务英语培训班,或与商务人士进行实际商务活动合作4. 学习资源推荐•商务英语教材:《商务英语综合教程》、《商务英语听力教程》等•在线学习平台:Coursera、Udemy等提供商务英语课程•商务英语字典:《商务英语词典》等参考工具•商务英语网站:BBC Business English、Business English Pod 等以上是一份简要的世纪商务英语综合教程,希望能帮助学习者提高商务英语能力,更好地应对商务场景中的英语沟通。
商务报告英语Business ReportExecutive Summary:This report provides an analysis of the current state of our business and offers recommendations for improvement. The report covers key areas such as sales performance, marketing strategies, financial statements, and operational efficiency.1. Sales Performance:Our sales have shown a steady decline over the past quarter. This could be attributed to various factors, including increased competition and a shift in consumer preferences. In order to improve sales, we recommend exploring new markets, updating our product offerings, and implementing effective sales training for our workforce.2. Marketing Strategies:Our marketing efforts have not been as successful as anticipated. We need to reevaluate our target audience and develop targeted campaigns to reach them. Additionally, utilizing social media platforms and influencer marketing can help increase brand visibility and engagement.3. Financial Statements:Overall, our financial statements show a decline in profitability. We need to closely monitor expenses, especially in areas where we may be overspending. Seeking cost-saving opportunities and renegotiating supplier contracts can help improve our financial performance.4. Operational Efficiency:There are opportunities to streamline our operations and reduce inefficiencies. This can include automating certain processes, improving inventory management, and investing in employee training to enhance productivity. Conducting a thorough review of our supply chain can also help identify ways to optimize our operations.Conclusion:In order to improve our business performance, it is essential that we address the issues mentioned above. By implementing the recommended strategies, we can potentially increase sales, improve marketing efforts, enhance financial performance, and boost overall operational efficiency. Regular monitoring and evaluation of our progress will be crucial in ensuring the success of these initiatives.。
商英Unit 11Trustworthy 可靠的law—biding 守法的corrupt 贪污的A slush fund 行贿基金 a sweetener 贿赂compensation 补偿Insider trading 内幕交易industrial espionage 工业间谍disclosure n.揭露,被泄露的丑闻A whistleblower 告密者 a fraudster 骗子 a con artist 骗子A bribe 贿赂 a bonus 奖金 a commission 提成Fraud 诈骗secrecy 保密integrity 正直的A confidentiality agreement 保密协议 a cover up 隐瞒 a white wash 洗白1.Our company does nothing illegal. We are very law—abiding。
2.We’ve got a slush fund which is used in countries where it is difficult to do business without offering bribes.3.Their car looked so much like our new model,we suspect industrial espionage.4.They fired him because he was a whistleblower. He informed the press that the company was using under-age workers in the factory。
5.He denied accepting a bribe when he gave the contract to most expensive supplier.6.I admire our chairman. He’s a man of his word and is greatly respected for his integrity。
商务英语report简单范文In today's globalized business landscape, effective communication in English has become a crucial skill for professionals across various industries. The ability to articulate ideas, present information, and engage in cross-cultural negotiations is paramount for success in the modern business world. This report aims to provide a simple and straightforward template for composing a business English report, highlighting the key elements and best practices to ensure effective communication.Structure and FormattingA well-structured business report should follow a logical flow, making it easy for the reader to navigate and understand the content. The typical structure of a business report includes the following sections:1. Executive Summary: This section provides a concise overview of the report's key findings, recommendations, and conclusions. It should be written last, as it summarizes the main points of the report.2. Introduction: The introduction sets the context for the report, outlining the purpose, scope, and objectives of the study or analysis. It should provide the reader with a clear understanding of the report's focus and the rationale behind it.3. Methodology: This section explains the approach, data sources, and analytical techniques used in the report. It demonstrates the rigor and reliability of the information presented.4. Findings: This is the core of the report, where the key findings, data analysis, and relevant insights are presented. This section should be structured in a clear and logical manner, with appropriate headings and subheadings to guide the reader.5. Conclusions and Recommendations: Based on the findings, this section offers conclusions and practical recommendations to address the issues or opportunities identified in the report.6. References: If the report includes any external sources or citations, they should be properly referenced in this section, following a consistent citation style (e.g., APA, MLA, or Harvard).7. Appendices (optional): If the report includes additional supporting information, such as detailed data, charts, or glossaries, these can be included in the appendices.Language and StyleWhen writing a business English report, it is important to adopt a professional and concise tone. Avoid using overly complex language or jargon that may not be familiar to all readers. Instead, focus on clear and straightforward communication, using simple sentence structures and common vocabulary.Here are some additional tips for effective language and style in a business English report:1. Use active voice: Favor active voice over passive voice to make the writing more engaging and direct.2. Avoid redundancy: Eliminate unnecessary repetition and wordiness to keep the report concise and focused.3. Use appropriate formatting: Utilize headings, subheadings, bullet points, and other formatting techniques to enhance readability and guide the reader through the content.4. Maintain objectivity: Present the information in an impartial and factual manner, avoiding personal opinions or biases.5. Proofread and edit: Carefully review the report for any spelling,grammar, or punctuation errors before finalizing the document.Content and RelevanceThe content of a business English report should be tailored to the specific needs and interests of the target audience. Consider the following factors when determining the appropriate content:1. Audience: Understand the background, expertise, and informational needs of the report's intended readers.2. Relevance: Ensure that the report's focus and content are directly relevant to the audience's concerns or decision-making process.3. Timeliness: Provide up-to-date information and analysis that is relevant to the current business environment.4. Actionable insights: Offer practical recommendations and solutions that the audience can implement to address the issues or opportunities identified in the report.5. Visual aids: Incorporate relevant charts, graphs, or other visual elements to enhance the presentation of data and support the key findings.By adhering to these guidelines and best practices, you can create aprofessional and effective business English report that effectively communicates your message and provides valuable insights to your audience.。
商务报告英语写作范文第1篇1 、国际贸易实务方向本专业方向掌握商务英语专业所必需的基础理论知识和专业知识,具备较强的英语应用技能及商业运作能力,能从事商务与秘书工作的高等应用型人才。
该专业由英语语言能力、商务运作能力和计算机应用技术三个技能模块构建成整个教学计划的核心,就业前景乐观。
2 、国际商务管理及秘书方向本专业方向掌握商务英语专业所必需的基础理论知识和专业知识,具备较强的英语应用技能及商业运作能力,能从事商务管理与项目策划工作的高等应用型人才。
该专业学生毕业后掌握商务运作的知识与技能,能熟练运用英语和计算机从事国际商务及秘书工作。
3 、会展英语方向本专业方向掌握会展与广告设计基本理论和知识、具备会展设计规划和运用计算机进行艺术创造设计的实用型高级专业人才。
学生毕业后能从事国际、国内各种会展的组织与策划、会展翻译、会展协调与服务、外事办公等工作。
商务报告英语写作范文第2篇1. one world, one dream.(北京奥运会) 同一个世界,同一个梦想.2. take time to indulge. 尽情享受吧!(雀巢)3. time is what you make of it.(swatch) 天长地久。
(斯沃奇手表)4. make yourself heard.(ericsson) 理解就是沟通。
(爱立信)5. engineered to move the human spirit.(mercedes-benz) 人类精神的动力。
(梅塞德斯-奔驰)6. intelligence everywhere. 智慧演绎,无处不在。
(摩托罗拉手机)7. fresh-up with seven-up.(seven-up) 提神醒脑,喝七喜。
8. connecting people.(nokia) 科技以人为本。
(诺基亚)9. for the road ahead.(honda) 康庄大道。
10. the relentless pursuit of perfection.(lexus) 追求完美永无止境。
新世纪商务英语第二版阅读教程3 王立非课文译文全文共3篇示例,供读者参考篇1New Century Business English Reading Course 3 - Wang Liféi TranslationUnit 1China's Rise: A Call for Greater Responsibility"China's Rise: A Call for Greater Responsibility" addresses China's increasing role on the global stage and the challenges that come with it. As the world's second largest economy, China has a significant impact on global economic, political, and social issues. The article emphasizes the need for China to take on greater responsibility as a global leader and to actively participate in addressing global challenges such as climate change, poverty, and terrorism.The translation accurately captures the main points of the original text and communicates them effectively. Wang Liféi's translation is clear and concise, making it easy forEnglish-speaking readers to understand the content and message of the article. The translation also maintains the toneand style of the original text, ensuring that the intended meaning and nuances are preserved in the English version.In addition to the accurate translation of the main points, Wang Liféi's translation also includes cultural references and context that make it more relevant and relatable toEnglish-speaking readers. By providing background information and explanations, the translation helps readers better understand the significance of China's rise and the challenges it faces in the global arena.Overall, "China's Rise: A Call for Greater Responsibility" is a well-executed translation that effectively conveys the key ideas and messages of the original text to English-speaking readers. Wang Liféi's skillful translation and attention to detail make the article engaging and informative, making it a valuable resource for those interested in China's role in the global economy and its impact on global issues.篇2New Century Business English Second Edition Reading Tutorial 3 by Wang LifeiUnit 1 The Business TripMr. Brown is an executive from a large British insurance company. He has been in Japan for a long time on a business trip. Today he has to go to Tokyo for a meeting with a Japanese insurance company. Mr. Brown goes to the airport and checks in. He gets on the plane and sits down. The plane takes off and flies to Tokyo.When he arrives, a Japanese man meets him. He takes Mr. Brown to the hotel where he will stay during his visit. Mr. Brown goes to his room and takes a shower. Then he goes to sleep.The next day, Mr. Brown gets up early and gets dressed. He goes down to the hotel restaurant for breakfast. After breakfast, he goes to the meeting. The meeting goes well and Mr. Brown signs a contract with the Japanese company.After the meeting, Mr. Brown goes back to the hotel. He packs his bags and checks out of the hotel. The Japanese man takes him to the airport. Mr. Brown gets on the plane and flies back to Britain.This business trip was successful for Mr. Brown. He made a good deal with the Japanese company and now he can go back to his company with good news.Unit 2 The Business LunchMr. White is a businessman from America. He is in France for a business lunch. He goes to a French restaurant and orders a special dish. The French waiter brings him the dish and Mr. White enjoys his lunch.While eating, Mr. White talks to his French business partners. They discuss business deals and come to an agreement. After the lunch, they shake hands and Mr. White is happy with the outcome of the meeting.Unit 3 The Business PresentationMs. Smith is a sales manager from Canada. She is in China for a business presentation. She stands in front of a group of Chinese businessmen and women. She shows them a presentation about her company's products. The Chinese people are impressed with what they see and they ask Ms. Smith many questions.Ms. Smith answers all the questions and gets a lot of interest from the Chinese buyers. After the presentation, she talks to the buyers and makes a deal with them. She is happy with the result of the presentation.These three units from the New Century Business English Second Edition Reading Tutorial 3 show different aspects ofbusiness communication and negotiation in international business settings. From business trips to business lunches to business presentations, these stories provide valuable insights into the world of business and how it operates in different countries and cultures. Students who study this material will gain a better understanding of how to communicate effectively in a business context and achieve successful outcomes in their business dealings.篇3Title: Translation of Wang Lifei's Texts in New Century Business English Second Edition Reading Course 3Introduction:New Century Business English is a widely-used textbook series for learning English in a business context. In the third edition, authored by Wang Lifei, students are provided with a series of texts to enhance their reading skills and business vocabulary. In this document, we will provide translations of the texts authored by Wang Lifei in the third edition of the textbook.Chapter 1: Communication in the WorkplaceCommunication plays a crucial role in the workplace. It helps in sharing ideas, making decisions, and building relationshipsamong colleagues. Effective communication leads to increased productivity and job satisfaction. However, misunderstandings can arise due to cultural differences or language barriers. Therefore, it is important to communicate clearly and patiently.Chapter 2: Business MeetingsBusiness meetings are essential for decision-making, problem-solving, and brainstorming. The key to a successful meeting is preparation, active participation, and effective communication. During meetings, it is important to listen carefully, ask questions, and contribute ideas. Additionally, following up on action items and providing feedback after the meeting is essential for progress.Chapter 3: Negotiation SkillsNegotiation skills are important in business as they help in reaching agreements and resolving conflicts. Negotiation involves understanding the other party's needs, goals, and concerns. It also requires effective communication, flexibility, and problem-solving skills. Successful negotiation leads to win-win outcomes for all parties involved.Chapter 4: Business CorrespondenceBusiness correspondence includes emails, letters, reports, and memos. It is important to use clear, concise language and professional formatting in business writing. Effective correspondence helps in conveying information, making requests, and building relationships with clients and colleagues. Additionally, proofreading and editing are essential to ensure accuracy and professionalism in written communication.Conclusion:In conclusion, Wang Lifei's texts in the New Century Business English Second Edition Reading Course 3 provide valuable insights into communication, business meetings, negotiation skills, and business correspondence. The translations of these texts aim to help students improve their English language skills in a business context. By studying these texts and practicing the language skills presented, students can enhance their ability to communicate effectively in the workplace and achieve success in their professional careers.。
SubjectThe Market Outlook Survey Report of the Valentino Company IntroductionThis report aims to review the market prospects of Valentino Chocolates FindingsBackgroundValentino chocolates are made in Italy. Company based in Turin - Chocolate capital of Italy, each chocolate master have a secret of chocolate making, passed down from generation to generation. They are well known as high quality product with a delicious and indescribable taste. Some of the V alentino’s chocolate manufacturers have won many international awards. In the recent years, the Valentino Company expanded fast. But they are faced with a serious problem that their sales growth has slowed down and have caused a fall in profits.However, in the last two years, the company has emerged some problems. As Italy is very famous for it’s chocolate, a long with such famous brands as Ferrero, Kaffarel, Sterelo, in this country there are numerous of handicraft chocolate production. So the business struggle in the Italian chocolate market is very high. It is a main reason that prevent the expansion of the company. Thus the most necessary investment option for Valentino chocolates is finance a market survey and research trips to another country like China. Valentino Chocolates can research the market and deduce potential consumers.There are still many people who do not know about Valentino Chocolates products. At least in China, most people do not know about Valentino Chocolates. This leads to a narrow distribution channels, and lower the income. So we should launch a marketing campaign to let them know about our chocolate.The machines are getting older, they should be changed in new ones. This leads to increased costs. So I think that purchase new machines will increase work ability of the factory.The new products, biscuits and cakes, are not selling well.The staff morale, They are becoming demotivated. ConclusionThis problem was a short-term problem. It can be solved by finance a marketsurvey and research trips to another country; launch a marketing campaign to let more people know about our chocolate.; change the old machine; making staff have a good morale.RecommendationsValentino Chocolates can research the market and deduce potential consumers then launch a marketing campaign to increase sales of all products, make more people know our products.Buy new machinery. It can helps us develop new products such as a low-fat chocolate drink, new biscuits or cakes, and satisfy customer's needs. And it can also increase motivation of the sales staff as well as making our company have a good morale.The future of Valentino Chocolates depends on finding new markets and new customers, and new products. Also I want to recommend company not only focus on chocolate production and develop in different directions. at first Valentino Chocolates must develop production of its Chocolates drinks, biscuits and cakes, and then in the future company must create and develop new sorts of products, it definitely will help to expand of the company. If the company done these, like Valentino company say, it will have a Bright Chocolate Future!。
Day today Office日常事务1 Faxes传真2 Telephone Calls电话3 Making Telephone Appointments电话预约4 Memos备忘录5 Business Correspondence商业信函6 Placing an Order下订单Office Talk办公室谈话7 Coworkers同事8 Bosses老板9 Brainstorming集体讨论10 Commuting乘公交车上下班11 The Working Lunch工作午餐Business Trip商务旅行12 International Business Travel国际商务旅行13 Dressing for Business商务着装14 Hotel Situations旅馆情景15 Negotiating the Subway乘地铁Client Reception接待客户16 Receiving Clients接待客户17 Entertaining Clients招待客户18 Accommodating Foreign Clients接待国外客户19 Factory Tours参观工厂Business Communization商务交流20 Personal Introductions个人介绍21 Small Talks聊天22 Delivering Bad News传达坏消息23 Polite Questions礼貌提问24 Farewells道别Negotiation谈判25 Clarifying the Stakes说明利害关系26 Making Concessions做出让步27 Discussing the Bottom Line讨论底线28 Accepting and Confirming接受和确认29 Hard Bargainers VS Soft Bargainers强硬的对手和温和的对手Company Organization公司结构30 CEO执行总裁31 Stockholders股东32 Board of Directors董事会33 Managerial Staff管理人员34 Labor Staff普通员工Meetings and Interviews会议和面谈35 Executing Meetings开会36 Performance Reviews业绩评估37 Agendas会议议程38 Making Requests提出要求Presentations业务陈述39 Preparation and Developing Your Topic准备和展话题40 Introductions and Beginnings介绍和开头41 Making Transitions in the Presentation陈述中的过渡42 Conclusions结论43 O&A (Question and Answer Period)提问阶段Data数据处理44 Trends趋势45 Systems制度46 Scheduling日程安排47 SWOT An山sis态势分析48 Statistical Reports数据统计报告Technology技术49 Email电子邮件50 Computer Technology计算机技术51 Running an Internet Business网上做生意52 Electronic Gadgets数码产品53 Web based Marketing网上营销Financial Topics财务话题54 Costing成本55 Budgets预算56 Auditing审计57 The Economy经济58 Fundraising集资Legal Topics法律话题59 Confidentiality机密60 Lawyers律师61 Contracts合同62 Copyright版权63 Patents专利64 Environmental Regulations环境条例Marketing Topics营销话题65 Marketing Surveys市场调查66 Target Audience目标消费者67 Print and Media Advertising印刷和媒体广告68 Promotional Events促销活动69 Developing the Market市场开发Sales Topics销售话题70 Selling Points卖点71 Trade Shows贸易展览72 Sales Reviews检查销售额73 Product Demonstrations产品演示74 Following up on Leads线索追踪75 Customer Service顾客服务International Topics国际话题76 Sourcing得到供货77 Export/Import出口/进口78 Exchange Rates汇率79 International Greeting Methods国际问候方式Big Business跨国公司80 Mergers合并81 Competition竞争82 Climbing the Corporate Ladder进入管理层83 Branch Offices分支机构84 Consulting咨询Employment Practices雇用惯例85 Fair Pay公平薪酬86 Recruiting Personnel人员招聘87 Retirement退休88 Partnership合作关系89 R&um6s简历90 Job Interviews求职面试Social and Equality Issues社会和平等话题91 Women in the Workforce职业女性92 Discrimination歧视93 Welfare福利94 Labor Unions工会95 Strikes and Demonstrations罢工和示威游行Continuing Education继续教育96 Management Training管理人员培训97 Seminars/Workshops研究会/研讨会98 Company Retreats公司培训99 Teambuilding团队建设100 MBA工商管理硕士1 Faxes传真 (6)2\Telephone Calls电话 (7)3. Making Telephone Appointments电话预约 (8)4 Memos备忘录 (9)5/Business Correspondence (10)6 Placing an Order下订单 (11)7 Co—Workers (12)8 Bosses (13)9 Brainstorming (14)10 Commuting (14)011 The working lunch (15)12 International Business Travel (16)13 Dressing for Business (17)14 Hotel Situations旅馆情景 (18)015 Negotiating the Subway (19)Client Reception接待客户 (20)16/Receiving clients (20)017 Entertaining Clients (21)18 Accommodating Foreign Clients接待国外客户 (22)019 Factory Tours (23)020 Personal Introductions (24)021 Small talk (24)022 Delivering Bad News (25)023 Polite Questions (26)024 Farewells (27)25 Clarifying the stakes (28)No. 26 making concession (29)27 Discussing the Bottom Line讨论底线 (30)28/Accepting and Confirming (30)29/ Hard bargainers VS. Soft bargainers (31)30 CEO (32)31 Stockholders股东 (33)32 Board of Directors董事会 (34)33 Managerial Staff管理人员 (35)34 Laborial Staff普通员工 (35)Meetings and Interviews会议和面谈 (36)35 Executing Meetings开会 (36)36 Performance Reviews业绩评估 (37)37 Agendas会议议程 (38)38 Making Requests提出要求 (39)Presentations业务陈述 (40)39 Preparations and Developing Your Topic (40)40 Introductions and Beginnings介绍和开头 (41)41 Making Transitions in the Boay of the Presenta陈述中的过渡 (42)42 Conclusions结论 (43)43 Q&A (Question and Answer Period)提问阶段 (43)Data数据处理 (44)44 Trends趋势 (44)45 Systems制度 (45)46 Scheduling日程安排 (46)47 SWOT analysis态势分析 (47)48 Statistical Reports数据统计报告 (48)Technology技术 (49)49 Email电子邮件 (49)50 Computer Technology计算机技术 (50)51 Running an Intemet Business网上做生意 (51)52Electronic Gadgets数码产品 (52)53 Web based Marketing网上营销 (52)Financial Topics财务话题 (53)54 Costing成本 (53)55 Budgets预算 (53)56 Auditing审计 (54)57 The Economy经济 (55)58 Fundraising集资 (56)Legal Topics法律话题 (57)59 Confidentiality机密 (57)60 Lawyers律师 (58)61 Contracts合同 (58)62 Copyright版权 (60)66--—-Target Audience目标消费者 (64)74 FoUowing up on Leads线索追踪 (71)76-——- Sourcing得到供货 (73)91 Women in the Worforce (86)92--—-—Discrimination 歧视 (86)93--——Welfare福利 (88)94—--Labor Unions工会 (90)96-—-Management Training管理人员培训 (92)97—-————Seminars/Workshops 研讨会 (94)98-——---—Company retreats (95)100/MBA (97)1 Faxes传真Dialogue oneM: Can you have the briefs from the Anderson firm's lawyer on my desk by tomorrow morning. There are quite a few very time sensitive matters with this case. I'm afraid I can't wait any longer.F: Getting those Anderson briefs has been harder than you can imagine。
商务英语report及翻译随着全球贸易的不断扩大,商务英语在商务交流中扮演着越来越重要的角色。
作为国际商务交流的一种重要形式,商务英语report是商务交流中的一种常见文档。
在本文中,我们将探讨商务英语report及其翻译。
一、商务英语report概述商务英语report是商务沟通中的一种重要文档,它通常是一份详细的商业文件。
商务英语report通常被用于向同事、上司、客户或其他重要利益相关者提供关于某个产品、项目或公司的信息。
商务英语report的目的是使读者了解该产品或项目的主要特点、优点和缺点,以及有关该产品或项目的其他重要信息。
商务英语report通常包括以下几个部分:1. 报告摘要:报告摘要通常是报告的开头,它介绍了报告的主题、目的以及报告的结论。
2. 报告背景:报告背景介绍了该产品或项目的历史、当前情况以及未来发展趋势。
3. 内容分析:内容分析介绍了该产品或项目的主要特点、优点和缺点以及相关的数据和信息。
4. 结论和建议:报告的结论和建议是商务英语report最重要的部分。
在这部分,撰写者会总结报告的主题,并提出一些建议和解决方案。
二、商务英语report翻译技巧商务英语report翻译需要遵循一定的技巧和规则。
为了确保翻译质量,需要遵守一些基本原则:1. 语言流畅:翻译商务英语report时,必须确保语言流畅,避免使用机器翻译等工具。
2. 准确翻译:翻译商务英语report时,必须确保准确理解原文中的含义,并采用适当的词汇和语法。
3. 专业术语:商务英语report通常包含许多专业术语,翻译时必须熟练掌握相关术语,确保翻译准确无误。
4. 文化背景:翻译商务英语report时,还需要考虑文化背景。
例如,美国和中国的商业文化和做法有很大的不同。
在翻译过程中应注意避免对文化差异的忽视或误解。
5. 格式和排版:商务报告的格式和排版对于翻译准确性和阅读体验也非常重要。
在翻译商务英语report时,应确保按照原文的格式和排版方式进行翻译。