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Unit 11 ChangePart I Business VocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.1 We have received the documents and taken _____D______ of the above orderwhich arrived at Sydney on the . “Vanguard”.A shipmentB consignmentC lotD delivery2 ______C_______ checking the goods we found that only 450 cases of ChineseBlack Tea were shipped.A AtB ForC OnD About3 This is the third time during the year ______D_____ you have short-shippedone of our orders.A whichB whatC whenD that4 It was found ____A_____ the error was due to a slip-up in our supply department.A thatB whichC whereD when5 We greatly regret the inconvenience this has caused ______D_____ you.A forB atC onD to6 We can _____B______ you that every effort will be made to ensure thatsimilar errors do not occur again.A ensureB assureC sureD insure7 We would refer _____C______ your consignment of raincoats under theabove order, which arrived here this morning.A atB forC toD from8 Upon examination, we found the goods are correct and _____B_____ goodcondition except Carton .,A atB inC onD under9 We can only assume that an oversight has been made in making______D______ the order.A downB outC forD up10 Therefore, we would like you to send us replacements ______C_____ delay.A withB noC withoutD outside11 Please also let us know what we are to do with this carton now_______B______ our possession.A atB inC forD of12 Thank you for your letter of March 28, informing us _______C______ thewrong delivery of raincoats.A atB withC ofD on13 We must apologize for this error, which resulted _______C______ carelessnessin our packing department.A inB atC fromD for14 We are now confirming that the replacements are indeed ______C______their way to you.A atB inC onD under15 We would appreciate it if you could return the carton _____C_____ question to us.A out ofB outsideC inD for16 We would suggest that you file a claim ______D______ the insurance agent ofthe PICC at your end.A forB atC inD against17 Therefore, the damages must have occurred in transit and we should not beheld ______B_____.A lyingB liableC liedD liability18 The above order was shipped _____C______, which was evidenced by theclean on board B/L.A clearB clearlyC cleanD cleanly19 Besides, the arbitral award is final and binding ______D_______ both parties.A atB forC toD on20 If parties to a contract desire to settle disputes, an arbitration clause is usuallymade in the contract well before a dispute _______B______ .A risesB arisesC lookD appear Part II Phrase TranslationDirections: Directions: There are 20 Chinese phrases in this part. You are required to translate them into English and write down your translation on the Answer Sheet. This part totals 20 points, one point for each phrase.1 个性冲突personality clash2 年度健康检查an annual health check-up3 首席执行官Chief Executive Officer4 首席财务官Chief Financial Officer5 营销部marketing department6 不合作态度uncooperative attitude7 管理顾问management consultant8 任何其他议题any other business9 办公桌轮用hot-desking10 开放式办公室open plan office11 奖金方案bonus scheme12 总部head office13 商业杂志business magazine14 净利润net profit15 毛利润gross profit16 公司简介company profile17 家用电器white goods18 员工士气staff morale19 员工流动率staff turnover20 管理风格management stylePart III Sentence TranslationDirections: There are 10 sentences in this part. You are required to translate them into Chinese and write down your translation on the Answer Sheet. This part totals 20 points, two points for each sentence.1.We want to be a company that is constantly renewing itself, leaving the pastbehind, adapting to change.我们希望成为一家不断自我更新，超越过去，适应变化的公司。
新世纪商务英语阅读教程The advent of the new millennium has ushered in an era of unprecedented globalization and technological advancement transforming the business landscape worldwide. In this dynamic and interconnected world, the ability to effectively communicate and comprehend business-related information in English has become a crucial skill for professionals aspiring to thrive in the global marketplace. The New Century Business English Reading Course offers a comprehensive and innovative approach to developing this essential competency.At the core of this course lies the recognition that reading proficiency in English is not merely a desirable trait but a fundamental requirement for success in the modern business realm. Effective reading skills enable professionals to stay abreast of industry trends, analyze complex financial reports, comprehend legal documents, and engage in cross-cultural negotiations with confidence. The New Century Business English Reading Course is designed to equip learners with the necessary tools and strategies to navigate this multifaceted landscape.The course curriculum is meticulously crafted to cater to the diverse needs of business professionals from various industries and backgrounds. It encompasses a wide range of topics ranging from marketing and finance to human resources and supply chain management. Each module is carefully structured to introduce learners to the specialized vocabulary, industry-specific concepts, and rhetorical conventions that are integral to effective business communication in English.One of the standout features of the New Century Business English Reading Course is its emphasis on real-world relevance. Rather than relying solely on textbook examples, the course utilizes authentic business materials such as annual reports, industry publications, and case studies to provide learners with a genuine and immersive learning experience. This approach not only enhances comprehension but also equips learners with the ability to navigate the nuances and complexities of professional discourse in English.Another key aspect of the course is its focus on developing critical thinking and analytical skills. Learners are challenged to move beyond mere surface-level understanding and engage in deeper analysis of business texts. Through a series of carefully designed activities and discussions, they learn to identify key arguments, evaluate the credibility of sources, and draw insightful conclusionsthat can inform strategic decision-making.Recognizing the diverse learning styles and preferences of its participants, the New Century Business English Reading Course employs a blend of instructional methods to cater to individual needs. This includes interactive lectures, small-group discussions, case study analyses, and multimedia presentations. The course also incorporates digital learning platforms and online resources to provide learners with the flexibility to access course materials and engage in self-paced learning at their convenience.One of the most notable strengths of the New Century Business English Reading Course is its emphasis on developing cross-cultural communication skills. In an increasingly globalized business environment, the ability to navigate cultural differences and communicate effectively with international counterparts is paramount. The course incorporates activities that expose learners to diverse business cultures, communication styles, and negotiation strategies, equipping them with the necessary skills to succeed in multicultural business settings.Moreover, the course places a strong emphasis on continuous learning and professional development. Recognizing that the business landscape is constantly evolving, the course curriculum is regularly updated to reflect the latest trends, technologies, and bestpractices in the industry. Learners are encouraged to adopt a growth mindset, continuously expanding their knowledge and adapting to the changing demands of the global business world.The impact of the New Century Business English Reading Course extends beyond the individual learner. By fostering a cadre of business professionals proficient in English, the course contributes to the overall competitiveness and success of organizations operating in the global marketplace. Effective communication and cross-cultural understanding can lead to enhanced collaboration, informed decision-making, and the successful execution of international business strategies.Furthermore, the course serves as a catalyst for broader societal and economic development. In an increasingly interconnected world, the ability to effectively engage in business communication in English becomes a crucial driver of economic growth, international trade, and cultural exchange. By equipping learners with these essential skills, the New Century Business English Reading Course plays a vital role in shaping a more prosperous and interconnected global community.In conclusion, the New Century Business English Reading Course is a transformative educational initiative that addresses the evolving needs of business professionals in the 21st century. By fosteringproficiency in English reading and comprehension, the course empowers learners to navigate the complexities of the global business landscape with confidence and adaptability. Through its innovative curriculum, diverse instructional methods, and emphasis on continuous learning, the course stands as a testament to the power of education in shaping the future of international business and global cooperation.。
《世纪商务英语》翻译讲义AdvertisementsUnit 7 Advertisements1.Adverting is a way of bringing information to the public for the purpose of selling a product, a service, an idea, or an event. The information is transmitted by means of the printed word or even the air. It may be presented as a simple statement of fact, or, as is more frequently the case, it may be offered in colorful or even emotional language. All advertising is intended to stimulate people to do some specific thing, such as buying a product, ordering a service, joining an organization, attending a meeting, or thinking sympathetically about a situation. Each advertising is paid for by a person, a group, an organization, or a business enterprise seeking to advance his or its goals.Consumer advertising can be directed to different parts of a market. For example, producers advertise through magazines and radio and television programs that appeal to the portion of the market they wish to reach. A cereal manufacturer would schedule commercials for television cartoon shows in order to make children aware of a product. A tire maker would use air ads during sporting events to appeal to the adult male audience.Trade advertising is aimed at middlemen of all kinds. Trade ads try to persuade wholesalers and retailers to stock specific goods. Industrial advertising is directed to producers of manufactured goods. Agricultural advertising goes to the agricultural producers. Professional advertising is aimed at people such as doctors, teachers and architects, who recommend products but do not purchase them directly./doc/a6dbcee8dd3383c4bb4cd2fa.html nguage features(1)Verbs, adjs, pronouns, coinageNestle Ice Cream: Take time to indulge! Disneyland: The happiest place of earth.KFC：we do chicken right Sony: Hi-fi, Hi-fun, Hi-fashion, only from Sony(2)Sentence Patterns: simple sentences, interrogative sentences (疑问句)& ellipticalsentences（省略句）Calvin Klein: Between love and madness lies obsession.Budweiser: Why ask why? Try Bud dry. Intel: Intel inside. 因特尔在其中(3)Rhetorical devices/ Figures of Speech 修辞:personification(拟⼈)， simile & metaphor(明喻，暗喻)，pun(双关)，alliteration(头韵) ，rhyming(尾韵), hyperbole(夸张)，repetition(反复、重复), antithesis (对偶), irony (反语),parody (仿拟)etcBounty (糖果)：A taste of paradise Fila：Functional…Fashionable…Formidable…Give me taste, not waist. Not all cars are created equal.3. (1) Sea, sun, sand, seclusion– and Spain! You can have all these– at a price that is hard to believe – when you visit the new Calientte Hotel.(2) Run a critical eye over the Swiss Timetable for Europe, and you’ll find it’s a masterpiece of structure and content. Drawing on a map of some 50 cities, it also presents the unique choice of these different perspectives; reasonably priced Economy Class, comfortable Business Class and luxurious First Class, all of which inspired more and more discerning travelers to discover the pleasure of flying Swissair.（3）溪⼝千层饼采⽤传统⼯艺，制作精细，质地松软，清⾹可⼝。
世纪商务英语综合教程世纪商务英语综合教程1. 概述•世纪商务英语综合是一门为商务人士设计的英语课程•旨在提高学员的商务英语综合能力，包括听说读写，以及商务场景应用能力2. 课程内容• 2.1 商务英语听力–通过听取商务场景中的对话和演讲，提升学员的听力理解能力–练习听取电话交流、商务会议等场景下的英语听力技能• 2.2 商务英语口语–培养学员在商务场景下流利表达自己的能力–学习商务英语口语中的常用表达和用语• 2.3 商务英语阅读–提升学员的商务英语阅读速度和理解能力–阅读商务新闻、邮件等材料，学习商务英语的写作风格和专业术语• 2.4 商务英语写作–学习商务英语写作技巧，包括商务邮件写作、商务报告撰写等–提高学员的商务英语写作水平，培养学员的商务沟通能力• 2.5 商务英语应用–学习在商务场景中灵活运用英语的能力–模拟商务谈判、商务会议等场景，提高学员的沟通和谈判能力3. 学习方法• 3.1 注重听力训练–多听商务英语对话和演讲，提升听力能力–可以使用商务英语听力教材，也可以参加商务英语听力班级• 3.2 口语练习–练习商务英语口语表达，提高流利度和准确性–可以找英语母语人士进行口语交流，或参加商务英语口语训练班• 3.3 多读商务英语材料–多读商务新闻、邮件等材料，培养阅读理解和写作能力–可以阅读商务英语教材，也可以关注商务英语相关的网站和社交媒体账号• 3.4 多写商务英语文档–练习商务英语写作，提升写作水平和沟通能力–可以写商务邮件、商务报告等文档，并请英语专业人士进行修改和指导• 3.5 实践商务英语应用–参与商务谈判、商务会议等场景，提高运用商务英语的实际能力–可以参加商务英语培训班，或与商务人士进行实际商务活动合作4. 学习资源推荐•商务英语教材：《商务英语综合教程》、《商务英语听力教程》等•在线学习平台：Coursera、Udemy等提供商务英语课程•商务英语字典：《商务英语词典》等参考工具•商务英语网站：BBC Business English、Business English Pod 等以上是一份简要的世纪商务英语综合教程，希望能帮助学习者提高商务英语能力，更好地应对商务场景中的英语沟通。
商务报告英语Business ReportExecutive Summary:This report provides an analysis of the current state of our business and offers recommendations for improvement. The report covers key areas such as sales performance, marketing strategies, financial statements, and operational efficiency.1. Sales Performance:Our sales have shown a steady decline over the past quarter. This could be attributed to various factors, including increased competition and a shift in consumer preferences. In order to improve sales, we recommend exploring new markets, updating our product offerings, and implementing effective sales training for our workforce.2. Marketing Strategies:Our marketing efforts have not been as successful as anticipated. We need to reevaluate our target audience and develop targeted campaigns to reach them. Additionally, utilizing social media platforms and influencer marketing can help increase brand visibility and engagement.3. Financial Statements:Overall, our financial statements show a decline in profitability. We need to closely monitor expenses, especially in areas where we may be overspending. Seeking cost-saving opportunities and renegotiating supplier contracts can help improve our financial performance.4. Operational Efficiency:There are opportunities to streamline our operations and reduce inefficiencies. This can include automating certain processes, improving inventory management, and investing in employee training to enhance productivity. Conducting a thorough review of our supply chain can also help identify ways to optimize our operations.Conclusion:In order to improve our business performance, it is essential that we address the issues mentioned above. By implementing the recommended strategies, we can potentially increase sales, improve marketing efforts, enhance financial performance, and boost overall operational efficiency. Regular monitoring and evaluation of our progress will be crucial in ensuring the success of these initiatives.。
