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商务英语口译第14章 优质课件

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商务英语听说unit 14

商务英语听说unit 14

As the sales director of China Import and Export Textile Company, I am responsible for responding to the product inquiry and making the initial price quotation. Recent years we have made a lot of deals with foreign companies. These companies have found that our products are popular in the market and the prices we quoted are reasonable. Therefore our business partners are increasing. In this case, we need to develop more favorable conditions. In our negotiation, discount is the buzzword. People talk about discount frequently. As our general guideline, we do not offer discount in our trade. However, in order to promote business, we offer discount to our business partners. In this way, we have gained much more trade opportunities.
Unit 14
Inquiry and Offer 询盘和报盘
Part I listening

高级商务英语 Unit 14

高级商务英语 Unit 14
her to hazard even the wildest guess at what he was thinking. 4. languid He greeted Charles with a languid wave of his hand. 5. exuberant The prose is exuberant and knowingly exotic. 6. irresistible High interest rates have made these saving plans
Notice how the following expressions are related to handshaking and gift-giving practice. firm or limp handshake, direct eye contact, shifty and untrustworthy, intensity and duration, loosen/unloosen one’s grips, bow, distance, ritual
parcel, label, position, equality, practicality, taboo, number, painting, propensity, unwrap, symbolically, well-intentioned gift, embarrassment, hatred, proper, repetition
2. Students learn identify cultural differences in initiating business contacts, in social entertainment and gift-giving practices, etc.

初级商务英语听说 unit 14 Sightseeing and Gifts

初级商务英语听说 unit 14 Sightseeing and Gifts

A Listen to the passage on gift-giving customs in Latin America, the Arab world and Japan. Find out the corresponding customs for each region / country and write their number down accordingly.
本人从事机械领域十余年对机械液压有着较强的故障判断能力
Unit 14
Sightseeing and Gifts
In this unit we will talk about
recommending sightseeing for your business clients’ weekend during his/her business trip
3.4 When is a gift a bribe? A Discuss these questions with your partners.
B Now listen to Mona Wesley, an American business consultant, talking about gift-giving and complete the following questions according to what you’ve heard.
plans to do some sightseeing during business trips
selecting suitable gifts for clients and colleagues
some gift-giving culture
1. Starting-up 2. Sightseeing 3. Gifts

上海中级口译教程第14章

上海中级口译教程第14章

14-1：双边贸易 Bilateral Economy and Trade

虽然两国贸易摩擦时有发生，但是具有很大 互补性的经贸合作的总体发展是不可逆转的。 Although trade disputes between the two countries often arise, the overall development in bilateral trade and economic cooperation, which enjoys complementarities in vast fields, is irreversible.

14-1：双边贸易 Bilateral Economy and Trade

我们希望俩国在对待贸易分歧和摩擦时要有 一种高瞻远瞩的战略眼光。 As for the differences and frictions over trade, the two countries need to take a strategic perspective of vision and foresight toward trade frictions and disputes.

Bilateral Economy and Trade Asian Cooperation Foreign-capital Enterprises Economic Links
14-1：双边贸易 Bilateral Economy and Trade
贸易自由化：trade liberalization; 公正地配置资源：allocate resources fairly; 促进生产力发展：expand the productive forces; 多边贸易体制：multilateral trading system; 国际经济新秩序：a new international economic order; 造福人民：benefit all countries; 贸易摩擦/纠纷：trade frictions and disputes; 明智的态度：wise manner;

商务英语写作课件Unit14MeetingAgenda

商务英语写作课件Unit14MeetingAgenda

►The chairman called the meeting to order at 3:00 pm
►The Sales Manager Mr. Alan Smith made a brief report
►The next meeting will be held on March 20, 2019
►the interflow of technique and experience
►技术和经验交流
►the newly appointed treasurer ►新任财政主管/经理
►the cutting down on lunch allowance
►降低午餐补贴 ►the conference room 会议室 ►adjourn at … …休会/ 结束
►The chairman first asked Miss Sue Chen, the Personnel Manager, to report the staff changes. Miss Sue Chen said that the Treasurer had resigned by the end of December and Mr. Edward Lee had been appointed to replace him.
►Matters arising from the report. ►报告中发现的问题.
►The quotation received from … ►从…(公司)收到的报价单/ 报表
►To review = to evaluate = to examine
►审查,评估
►The progress of sales program ►销售进展情况

商务英语写作实务课件Unit 14

商务英语写作实务课件Unit 14

I. Format
Salutation Body: 1. a quotation or an attention-grabbing short story to catch the readers’ attention 2. a description of the product in the readers’ interest to arouse their interest 3. evidences of inspiring the readers’ desire to buy your product to stimulate their desire 4. encouragement to act immediately to induce their action of purchase Complimentary Close Signature
Section Two Samples
Sample 1
Dear Sirs, Did you know it equally costs $10,000.00 for efficiency your staff waste every year? Of course you know the damage of inefficiency operation to your company, please contract our training to save your company money. To upgrade the work efficiency of your employees, you may now contract “How to Efficiently Work”, a training seminar tailored to your employees. Further, we will conduct the seminar at your company during the time most convenient for your busy staff. “How to efficiently Work” reviews increase of staff motivation, development of a good interest in work, efficiency standards, rational plan goals, and much more. An efficient staff will meet your specific needs. Over 100 companies around the country will attest to the practicality of this training program. Submit your request at our website: www. or call this toll-free number : 0099-8899-8384. You will get a satisfactory answer!

商务英语口译 Unit 14 Trade Fairs


•
3. After following in Amazon’s footsteps in diversifying from books into general online retailing, the company’s revenues jumped 56 per cent in the first nine months. Walmart, the world’s largest retailer, is planning a Chinese e-commerce site for its Sam’s Club stores next year. 4. 就在9个月前，由于谷歌(Google)在中国遭遇的麻烦事，许多外国公 司都觉得进入中国网络市场太过困难.
Unit 14
Trade Fairs
Contents
1. Revision
2. Байду номын сангаасew Lecture 3. Useful Expressions
By learning this unit, you are supposed to be able to:
1. Understand basic knowledge of trade fairs.
2. Know several specific trade fairs of Hongkong.
3. Analysis of trade fairs speech.
Revision
I. Translate the followings from English to Chinese or vice versa.
•
•
1. 在金融危机中，许多已在中国打下根基的华尔街 银行财力和声誉双双受损，而中国本土竞争对手的 快速成长，更是进一步削弱了他们的地位。中国本 土银行日益受到本国企业青睐。它们即使是在前往 海外攻城略地，进行融资和收购的时候，也日益喜 欢与本土银行合作。

商务英语口译 Unit 14 Trade Fairs

第三，在中国地方政府和开发区中的推广。最终，参会者和赞助方，才是会展的 主要收入来源。在好的主题以及德国参会方的前提下，让地方政府和开发区等受益者 出钱，才是最主要的。这需要认真的策划。 第四，会展形式的多样性。在会展之前的宣传，往往是关键，既包括会议之前的 主题等宣传，打造自我的名声和品牌。也包括对与会双方的需求，在网上的初步对接， 形成网上和会上交互的双重效果。会展本身，包括展示、推介会、座谈等各种形式， 加强双方接触和成交的几率。 第五，会展的可持续性。一炮打响，而后虎头蛇尾，是众多看似成功的会议的通 病。形成会展的品牌，需要持续不断的运作。需要过硬而有严格的会展流程，需要高 素质的运作队伍，需要稳定的专家团队，需要长期的信用。
•
•
1. 在金融危机中，许多已在中国打下根基的华尔街 银行财力和声誉双双受损，而中国本土竞争对手的 快速成长，更是进一步削弱了他们的地位。中国本 土银行日益受到本国企业青睐。它们即使是在前往 海外攻城略地，进行融资和收购的时候，也日益喜 欢与本土银行合作。
2. The focus on Asia, and on China in particular, is understandable enough. The region has been driving an increasing share of the world’s capital markets and financial advisory businesses, as it accounts for an increasing share of the world’s economic growth. Indeed, the size of the deals and the volumes of the deals in many cases even outpace the speed of gross domestic product growth.

商务英语听说 Unit 14 Product launch


• Task Three
• Directions: In this part, you will hear a brief introduction about a new mobile phone during a product launch presentation. Answer the following questions according to what you hear.
• Question one • In which part will the speaker show the advantages of the new products over the competitors? (B) • A. The first part of the presentation. • B. The second part of the presentation. • C. The third part of the presentation.
The lion leaps from strength to strength
A diamond is forever
Impossible is nothing
Warm-up
• Task Two
• 1. Introduce a new product you have bought recently to your partner and tell him how you acquire the information about the product. • Open-ended. • 2. Brainstorm with your partner about what the process of product launch should be. • Open-ended. (eg. pre-launching survey, road show, advertisement campaign and so on)

商务英语 Unit14 [武汉理工]

12
Business Dialogue

Display and Marketing of Samples
Dialogue 1 Zhang: Yes, they’re in the exhibition hall. Most of our products are on display there. Would you like to have a look? Brown: Certainly. I’d be glad to. Zhang: Can I show you around? Brown: That would be nice of you. Zhang: My pleasure. This way, please.
Text A

Nike, from Small Beginnings to World Giant
签订合约（将工作）外包 贡献，出资 梦想 加压印制，强加 作为交换 继续前进 以……命名 实施，实行
5
Words and Expressions





contract out contribute to dream of impose on in turn move on name after put into practice
Yours sincerely Human Resource Department Sunflower Corporation
11
Business Dialogue


Display and Marketing of Samples
Dialogue 1
Brown: Good morning. My name is Mike Brown. Here is my card. Zhang: Thank you. Nice to meet you, Mr. Brown. My name is Zhang Wei, the representative of Shandong Textiles Import and Export Corporation. Welcome to the Fair. Brown: Nice to meet you too, Mr. Zhang. It’s a pleasure to be here at the Fair. Zhang: Have you seen our catalogue? Brown: Oh, yes. I’ve gone over the catalogue and the pamphlets enclosed in your last letter. I’ve got some idea of your exports. Zhang: Anything particular you’re interested in? Brown: Yes, I’m very much interested in your tablecloths. Zhang: We appreciate your interest. Our tablecloths are fine in quality and beautiful in design. They’ve met with great favor overseas and are always in great demand. Brown: Do you have any samples here?
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Vocabulary Work
practical application：实际应用 commercial development：商业发展 knowledge economy：知识经济 economic restructuring：经济结构调整 outsource：外包 antiscience：反科学 the scientific path of development：科学发展之路 the Human Genome Project：人类基因组计划 launch manned space flights：载人航天飞机发射 research and development spending：研发支出 scientific and technological breakthroughs：科技突破 intellectual property rights：知识产权
第十四章 新品推介
Chapter 14 Science and Technology
Background Introduction
World the development of science and technology
closely connected with
an crucial driving force
Interpretation practice
Note-taking
Paragraph 2 纳米科学与纳米技术：nanoscience and nanotechnology 国际期刊:international journals 科研论文：research papers 旗舰：flagship
in many countries through various projects and also exchanging ideas and experiences
Interpretation service
Background Introduction
Interpretation service The format of interpretation service：range from consecutive to simultaneous,sight interpretation,whisper interpretation and alternative interpretation.
Interpretation practice
Note-taking
Paragraph 1 set out a long-term vision:制定长期规划 The Ten-Year Science and Innovation Investment Framework：十年科学与创新投资框架 premier destination：发源地 pharmaceuticals industight interpretation
Paragraph 2
可持续未来：a sustainable future 依靠：count on 扩大...领域：broaden the spheres of... 加大投入：increase allotments for...
Interpretation practice
Memory practice
intellectual property rights：知识产权 be critical to：对...关键 innovative economy：创新型经济 bilateral and multilateral negotiations and agreements ：双边和多边谈判及协定 incentives：n.动机; 诱因; 刺激; 鼓励;
adj.刺激性的; 鼓励性质的; hallmark：n.检验印记; 特点，标志; 质量证明;
vt.给…盖上品质证明印记; 使具有…标志;
Interpretation practice
Sight interpretation
Paragraph 1
prosperous economy and just society: 繁荣经济和公正社会 government procurement：政府采购 science base：科研基地 international science and innovation strategy： 国际科学与技术创新战略
Interpreters need to acquire：specialized knowledge in particular field
The basic requirement：a minimum understandinng of the key concepts and mastery of key technical jargons. Also interpreters need to keep abreast of the development and upgrade their knowledge，understanding and vocabulary constantly.
Vocabulary Work
矿物燃料：fossil fuels 能源贫瘠：enery-constrainted 生物燃料：biofuel: 可再生能源：renewable energy: 知识产权保护：Intellectual property protection: 人才培养：training of talents 科学创新：scientific innovation 高水平的研发水平：high level of R & D level: 科技兴贸战略：the technical strategy:
the development of economy and society
the cooperation and collaboration between different countries
get more frequent
expand in depth and scope
China is collaborating with counterparts