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Understanding that we are going through a commerce revolution, PayPal in partnership with Ipsos, conducted a global 29 market survey with approximately 23,000 consumers to examine how people shop online and across borders.
5
The majority of cross border purchases are still made on a computer
But in some less developed markets, a large proportion of cross-border purchases are made on a
(n = 1490)
USA 38%
CN 26%
JP 9%
Western Europe
(n = 5823)
DE 23% UK 21% USA 19%
Eastern Europe
(n = 1176)
CN 31% USA 15% UK 9%
Africa
(n = 1411)
USA 30% CN 21% UK 16%
GLOBAL SNAPSHOT
© 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
4
Incidence of online cross-border shopping
Shopping across-borders is most prevalent in Ireland, Austria and Israel
11%
3% 11%
3% 12%
18%
2% 12%
28%
6% 11%
2% 11%
12%
5% 6%
19%
3% 11%
16%
2% 11%
13%
6% 14%
29%
36%
30%
27%
77%
77% 80% 86% 78% 77% 81% 81% 82% 79% 79% 78% 79%
74%
79%
64%
67%
66%
PayPal Cross-Border Consumer Research 2015
GLOBAL SNAPSHOT
PayPal Cross Border contacts: Melissa O’Malley, Astrid Huijssoon, Ritesh Arora PayPal Market Research Contact: Daniel Jenkinson Ipsos Contacts: Eleanor Pettit & Peter Attwell
mobile device
Average proportion of x-border purchases in past 12 month made on each device
Desktop/laptop/ notebook
Tablet
Smartphone
Other device
4% 13% 19%
Q27. Thinking about shopping online, from which of the following country or geographies’ websites have you purchased in
the past 12 months? Please include your home country if applicable.Base: Online shoppers (size shown in appendix)
last 12 months do you think were made using each device? Base = Cross border shoppers (size shown in appendix)
6
China and the US are the most popular cross-border destinations
For Western European shoppers however, shopping within Europe is still more popular
Top online shopping destinations for consumers
Within each region*
(% of online shoppers living in each region shopping cross-border from the country mentioned)
Self-stated domestic and cross border purchasing in past 12 months
% Shop domestically only
% Shop domestic and x-border
Ppt. change in x-border incidence from 2014 (where data available):
Eastern Europe Middle East
Latin America
Africa
Asia Pacific
© 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Q33. Thinking only about the purchases you make on websites in other countries, what proportion of your purchases in the
69%
67%
75% 70% 71% 74%
54%
50%
59% 53%
53%
US CA UK IRE DE FR IT ES NL CH AT SE PL RU IL TR UA BR MX AR NI SA EY IN JP SK SIN AU CN
North America
Western Europe
This survey is designed to gain insight into 3 main areas: • How online commerce, and specifically cross-border commerce is evolving • How and why consumers shop online across borders • How consumers pay for cross-border transactions
29 markets
Sample of c.800 per market.
Nationally representative of online population Aged 18+
Respondents recruited from online panels
Questionnaire
Screening
© 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Background & Objectives
Advancement of technology is helping to open up commerce opportunities for everyone - across borders, anywhere, anytime and via any device.
© 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Research Methodology
This study was conducted across 29 markets and approx. 23,000 consumers globally.
North America
(n = 1057)
Top online destinations among all online shoppers surveyed*
USA 29% CN 15% UK 7%
USA
25
China UK / GB Germany
19 14 11
Central/South
America
Drivers, barriers and attitudes to crossborder shopping
Cross-Border Payment
© 2015 PayPal Inc. All rights reserved. Confidential and proprietary. *Desktop computer/Laptop/ notebook computer/Tablet /Smartphone/Some other type of mobile phone/Electronic 3 organizer / PDA with wireless voice and data features/Games console with Internet connectivity (e.g. Wii) /Smart TV
% Shop x-border only
-8 -7 -6 n/a -9 -11 -12 -6 -7 -5 +2 -8 -3 +4 -3 -2 -5 -1 +5 n/a n/a n/a n/a n/a n/a n/a n/a -11 +9
2
7
3
7
3
3
5
6
5
8
7
4
4
8
9
3 10 4
7
5
6
5
8
2 111 4
North America
Western Europe
© 2015 PayPal Inc. All rights reserved. Confidential and proprietary.
Eastern Europe Middle East
Latin America
Africa
Asia Pacific
Transaction & Spend: Past 12 Months & Next 12 Months
Cross-Border transactions &
spend
Own and/or use an Internet-enabled device*
Data weighted to adjust for known population incidence
9
6
4
20 33
60
28
35
32
47 50 58
29 46
54
32
45
40
37 36 36
45
60
64
23 32
59 60
79
78
71
88
78 64
33
69 61
63
49 43 35
67
51 38
65 45 51
55
59 56 62
Байду номын сангаас33
30
73 65
30 35
14
15
21
US CA UK IRE DE FR IT ES NL CH AT SE PL RU IL TR UA BR MX AR NI SA EY IN JP SK SIN AU CN
2% 9%
12%
3% 15%
15%
2% 10%
12%
3% 7%
11%
2% 5% 8%
2% 3% 8% 8%
12% 12%
2% 8%
9%
1% 9%
10%
1% 7%
10%
2% 9%
10%
3% 7%
11%
2% 8%
13%
1% 5% 15%
6% 10%
19%
5% 12%
4% 8%
14%
5% 10%
17%
6% 4%
Fieldwork
Sample, per market
Global Fieldwork conducted Sept-Oct 2015
Online survey
20 minute questionnaire
This research was carried out to the international quality standard for market research, ISO 20252:2012
Middle East
(n = 1695)
USA 30% CN 30% UK 12%
Asia Pacific
(n = 3651)
USA 26% CN 14% UK 9%
Japan 5
*Results are among all consumers surveyed, not weighted for population size
