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的王关富《商务英语阅读》课文翻译鄙人从考研论坛中搜到的资料，跟大家共享一下，同时十分感谢考研论坛为研友提供的帮助~~~~（)高级商务英语阅读课文译文第1 课主课文译文新长征“中国制造”这个标记很久以前就不新鲜了，它贴在鞋子上、玩具上、服装上，以及为跨国公司制造的其他商品上，世界各地到处可见。
现在真正新鲜的是以中国品牌出售的中国制造的商品。
目前中国只有为数不多的几家公司拥有足够的财力和管理知识来打造国际名牌；其余的绝大多数公司还在为在国内获得知名度而努力奋斗着。
但是正在海外市场上试水的各大先锋公司，很有可能把事情做大。
一些人认为，在创业精神饱满的本地管理层的协助下，或者在一些想在其产品系列里添加新产品的外国公司的协助下，中国商品在极具竞争力的价格的基础上，若把卖点放在产品质量和异国情调上，那末10 年之内，中国品牌将一个一个地走向全球。
总部在香港的广告公司中国精信（Grey China）的执行董事陈一木丹（Viveca Chan）说：“如果世界上只有一个国家具备创立全球品牌的潜力，那么这个国家就是中国。
”短期之内，中国商品最有希望打入国际市场的当属中草药和特色食品，当然也包括那些体现中国浪漫并具有异国情调的产品，例如化妆品、时装和音乐作品。
中国总部设在上海的泰勒·娜尔森·索福瑞（Taylor Nelson Sofres）市场调研公司的中国区总经理Kevin Tan 说：“与中国相联系的神秘色彩还有许多。
化妆品是种靠形象推销的产品，假如你要做化妆品，你会一下子就发现，中国化妆品来头不小。
”努力走向世界的中国品牌还有一些领导时尚潮头的饮料和啤酒品牌，也包括家用电器等具有品牌潜力的产品，它们都能以竞争性的价格提供高品质的产品。
这些中国品牌中的一部分，最终将会通过合资、兼并和收购的途径走向国际市场。
而对于合资双方中的外国投资者来说，这些品牌则将成为他们更快地进入中国消费市场和销售渠道的载体，同时这些中国品牌也能进一步充实国外投资者在国际市场上已经确立的优质品牌的阵营。
Unit3BY淘宝店铺：HS的英语学科中心Part OneIII.Listen,Watch and DiscussBackground InformationSuggested answers1.The three themes are:1)The extraordinary evidence of human creativity in all of the presentations and in all of thepeople here2)It has put us in a place where we have no idea what is going to happen,in terms of thefuture.3)We have all agreed on the really extraordinary capacities that children have for innovation.2.The examples are:1)A girl drawing a picture of God2)A boy in the Nativity play who took frankincense for“Frank sent this”3.In public education subjects are arranged in a hierarchy not well justified,where the subjectsat the top are regarded as more important and receive more emphasis.4.The three things are:1)Intelligence is diverse.2)Intelligence is dynamic.3)Intelligence is distinct.5.Answers may vary.Students are encouraged to share their opinions in groups before theymake a report to summarize their discussion to the rest of the class.Part TwoWarm-up Activities2.Briefly explain the following terms.academy:An academy is an institution of higher learning,research,or honorary membership.It is a society of learned individuals organized to advance art,science,literature,music,or some other cultural or intellectual areas of endeavor.The word comes from the name of an olive grove outside ancient Athens,the site of Plato’s famous school of philosophy in the4th century BC. Related term:academia:a collective term for the scientific and cultural community engaged in higher education and research,taken as a wholebusiness school:A business school is a university-level institution that confers degrees in Business Administration.The first American business school,Wharton School of the University of Pennsylvania,was established in1881.The Tuck School of Business,part of Dartmouth College,was the first graduate school of management in the United States.Founded in1900,it was the first institution conferring advanced degrees(masters)in the commercial sciences,the forebear of the modern MBA.Founded in1898,the University of Chicago Graduate School of Business,the second oldest U.S.business school,was the first graduate school in1940to offer working professionals the Executive MBA(EMBA)program,a mainstay at most business schools today.There are four principal forms of business school.1.Most of the university business schools are faculties,colleges or departments within the university,and teach predominantly business courses.2.In North America a business school is often understood to be a university graduate school which offers a Master of Business Administration or equivalent degree.3.Also in North America the term“business school”can refer to a different type of institution:a two-year school that grants the Associate’s degree in various business subjects.Most of these schools began as secretarial schools,then expanded into accounting or bookkeeping and similar subjects.They are typically operated as businesses,rather than as institutions of higher learning.4.In Europe and Asia,some universities teach business only.liberal arts:The term liberal arts is described in Encyclopedia Britannica as a“college or university curriculum aimed at imparting general knowledge and developing general intellectual capacities,in contrast to a professional,vocational,or technical curriculum.”In Classical antiquity,the term designated the education proper to a freeman(Latin liber,“free”)as opposed to a slave.In the medieval Western university,the seven liberal arts were grammar,rhetoric,and logic(the trivium)and geometry,arithmetic,music,and astronomy(the quadrivium).In modern colleges and universities,the liberal arts include the study of literature,languages,philosophy, history,mathematics,and science that provide information of general cultural concern.liberal education:The term liberal education has its origins in the medieval concept of the liberal arts but now is primarily associated with the liberalism of the Age of Enlightenment.Liberal education is termed“a philosophy of education that empowers individuals with broad knowledge and transferable skills,and a stronger sense of values,ethics,and civic engagement... characterized by challenging encounters with important issues,and more a way of studying than a specific course or field of study”by the Association of American Colleges and Universities (AACU).Usually global and pluralistic in scope,it includes a general education curriculum which provides broad exposure to multiple disciplines and learning strategies in addition to in-depth study in at least one academic area.case study:Some business schools center their teaching around the use of case studies.Case studies have been used in graduate and undergraduate business education for nearly one hundred years.When Harvard Business School was founded,the faculty quickly realized that there were no textbooks suitable to a graduate program in business.Their first solution to this problem was to interview leading practitioners of business and to write detailed accounts of what these managers were doing.Of course the professors could not present these cases as practices to be emulated because there were no criteria available for determining what would succeed and what would not succeed.So the professors instructed their students to read the cases and to come to class prepared to discuss the cases and to offer recommendations for appropriate courses of action.Basically that is the model still being used.Business cases are historical descriptions of actual business situations.Typically,information is presented about a business firm’s products,markets,competition,financial structure,sales volumes,management,employees and other factors affecting the firm’s success.The length of a business case study may range from two or three pages to30pages,or more.Text IComprehension CheckI.Reading for general ideas1.Fill in the blanks to complete the outline of the text.Suggested answersThesis statement:The proper function of a university is the imaginative acquisition of knowledge (imparting knowledge imaginatively;transforming knowledge with imagination).Heading for Part I(Paragraphs1to4):Introduction of the topic:the reason for the existence of universitiesHeading for Part II(Paragraphs5to9):Modern directions in university theory and practice as represented by the modern business schoolHeading for Part III(Paragraph10):Conclusion of the text:the proper function of a university 2.Read the text through quickly and answer the following questions.(1)College education and function of universities.(2)Universities serve as the connection between knowledge and the zest of life.(3)To produce men with a greater zest for business.(4)Business organization requires an imaginative grasp of:•the psychologies of populations engaged in differing modes of occupations and scattered all over the world;•conditions in different zones;•the interlocking interests of great organizations and the reactions of the whole complex to any change in one of its elements;•laws of political economy;•the habits of government and their variations under diverse conditions;•the binding forces of any human organization;•the laws of health,fatigue and the conditions for sustained reliability;•the social effects of the conditions of factories;•the role of applied science in modern society;•the discipline of character that enables people to make decisions based on reasonable evaluation of relevant alternatives.(5)A university should prepare business students for their career by promoting imaginativeconsideration of the various general principles underlying their career in particular.II.Reading for specific informationKey1.F2.T3.F4.T5.FIII.Reading and making interpretationsSuggested answer1.The reason why a university is necessary is that it maintains the relation between knowledgeand passion for life,by unifying the fanciful thinking of the young and the experience of the old in the learning process(so as to see more possible ways of applying the knowledge).2.Today in order to run a big business successfully,one has to develop an imaginativeunderstanding of the interlinking benefits of large corporations and the adaptations made by the unified business entity to meet the new conditions in any one of its branches.3.The management of a modern business demands its employees to apply their knowledgeimaginatively,which used to be an ability cultivated in other professions.4.There can be no blame on the custom,but the continuing usual or normal way of working in acorporation tends to blunt or suffocate the imaginative power/make the imagination less sharp and clear.5.For this reason,instead of doing menial work following a routine blindly,a well-educatedman should acquire the ability of imaginative thinking through proper training which both provides detailed facts and helps develop ways of working and thinking that are necessary for the profession.Part ThreeBackground InformationSuggested answers1.The case method is a teaching approach that uses decision-forcing cases to put students in therole of people who were faced with difficult decisions at some point in the past.In sharp contrast to many other teaching methods,the case method requires that instructors refrain from providing their own opinions about the decisions in question.Rather,the chief task of instructors who use the case method is asking students to devise and defend solutions to the problems at the heart of each case.Case method is the best way to prepare students for the challenges of leadership.simply stated, it calls for discussion of real-life situations that business executives have faced.Casewriters,as good reporters,have written up the situations to present students with the information available to the executives involved.As students review their cases,they will have to put themselves in the shoes of the managers,analyze the situation,decide what they would do,and come to class prepared to present and support their conclusions.2.The case method is a profound educational innovation that presents the greatest challengesconfronting leading companies,nonprofits,and government organizations—complete with the constraints and incomplete information found in real business issues—and places the student in the role of the decision maker.There are no simple solutions;yet through the dynamic process of exchanging perspectives,countering and defending points,and building on each other’s ideas,students become adept at analyzing issues,exercising judgment,and making difficult decisions—the hallmarks of skillful leadership.Read and thinkSuggested answers1.Steps of learning by the case method:•Before class:students read and reflect on the case,and then meet in learning teams to “warm up”and discuss their findings with other classmates;•In class:under the questioning and guidance of the professor,students probe underlying issues,compare different alternatives,and suggest courses of action in light of the organization’s objectives.Text IIComprehension CheckI Reading for specific informationSuggested answers1.In the1920s.2.An HBS case is a detailed account of a real-life business situation,describing the dilemma ofthe“protagonist”—a real person with a real job who is confronted with a real problem.All cases center on one overarching question:What should the protagonist do?In their two years at HBS,students study more than500cases.3.In the past students passively receive knowledge that has not much to do with businessreality and study with people they barely know.In HBS they get actively involved in the learning process and study with other students in groups on problems closely related to actual business situations.4.A“cold call”is a provocative question the professor poses to one specific student to open thecase and ignite the thinking of the section as a whole.HBS professors engage all students in discussion,challenge students’thinking and skillfully guide them through the complex business situations described in the cases.5.The HBS approach to the case method of teaching may present the most demanding,engaging,and provocative way to equip students with the skills of leadership,short of actually serving as a CEO.The extraordinary success of HBS alumni has proved that HBS graduates can achieve significant results in the real world.II.Reading and making interpretationsSuggested answers1.By doing so,the case method has changed the commonly-accepted mode of teaching andlearning,in which the professor gives informative lectures and students receive the knowledge in a passive way without any feedback or response.2.Created and developed by the teaching staff of HBS in the1920s,the case method started as a method of introducing authentic business cases in the classroom so as to infuse life and real meaning into the teaching of management.3.Though the cases vary,almost all of them focus on one important question:How could themanager find a way out of the dilemma he/she encountered in a real business situation?4.Unlike in traditional classrooms,the professor does not do all the talking.Rather he plays therole of a conductor in an orchestra,to encourage and direct all the90students to discuss the case freely and critically,one after another,by analyzing and synthesizing the facts.5.Seldom does the class end with a satisfactory solution to the problem faced by the managerin the case.The students are more likely to have a good understanding of the complicated elements involved in the case,a clear idea about how to choose suitable ways to analyze and evaluate the problem,and a personal experience of how to handle all the uncertainties in real business situations.Part FourText IIIQuestions for group discussionSuggested answers1.“What is the meaning of life,President Faust?What were these four years at Harvard for?President Faust,you must have learned something since you graduated from college exactly 40years ago?”2.These questions reflect the doubt and concern of the graduates about the connection betweenthe four years at Harvard and the future,and about the significance of college education.Surprisingly,students are not so interested in the curriculum or advising or faculty contact or even student space,as in why so many Harvard students are going to Wall Street.3.She thinks that students are asking her about the meaning of life with questions in the disguiseof senior career choices of Harvard students.4.They are worried because they want their lives not just to be conventionally successful,but tobe meaningful,and they are not sure how those two goals fit together.They are worried whether a generous starting salary at a prestigious brand name organization together with the promise of future wealth will feed their souls.5.Answers may vary.More informationUnlike the previous two texts,Text III is longer and the language structures are more complex. Students may need to read it more than once.The first reading should aim for general understanding.General questions can be asked before students connect the text with their own experience and culture.Part FiveStudy SkillsSuggested answersSynonyms Antonymscapable a.skilled,competent,qualified,apt,fit,able,highly-skilled incapable,incompetent, unable,unqualified, inadequate,inapt,ineptincrease v.improve,augment,amplify,add on to,buildup,extend,enhance,strengthen,upsize,expand,raise,magnify,enlarge,get big,escalate,grow decrease,diminish,lower, reduce,bring down,lessen, turn down,drop,cut,pull down,take downintelligent a.smart,able-mined,bright,clear-headed,quick-witted,sapient,sharp-witted silly,blockheaded,brainless, dopey,unwise,weak-mined, wooden-headed,foolish, dull-witted,dumbdangerous a.unsafe,perilous,adventurous,precarious,risky safe,risk-free,riskless,sure, securefantastic a.fabulous,imaginary,unrealistic,fanciful,unbelievable,great ordinary,commonplace, everyday,common, unexceptional,normal,average,conventional,customary,fair,unsophisticated,awful,usual Grammarplete each of the following sentences with the word given in brackets,formingparallel structures.Key(1)running(2)sing(3)slicing(4)words(5)attending2.Rewrite each of the following sentences,correcting any errors in parallelism. Suggested answers(1)We must either raise revenues or reduce expenses.(2)Peter denied the importance of such things as wealth,good family background,and a goodreputation.(3)In his farewell address to the army,the general praised his soldiers for their unsurpassedcourage and thanked them for their devotion.(4)The police have a duty to serve the community,safeguard lives and property,protect theinnocent against deception,and respect the constitutional rights of all.(5)My sister’s promotion means that she will be moving to another city and taking the childrenwith her.。
商务英语综合教程第二版王立非课后答案unit7一、Listen to a conversation and choose the best answers.1、Neil asks Tina a question from _________（）. [单选题] *A、a market researchB、 an investment projectC、a sales report(正确答案)2、Neil doesn’t understand _____. （）. [单选题] *A、the meaning of B2B(正确答案)B、an Internet jargonC、an abbreviation on page 163、Tina tells Neil _____. （）. [单选题] *A、how to speak business abbreviationsB、where he can find the answer(正确答案)C、how to use the Internet4. “Netlingo” is a ______. （）. [单选题] *A、 website(正确答案)B、 jargonC、 dictionary二、Listen to a conversation and choose the best answers.5、The products at the factory in Munich are made from ___________.（）. [单选题] *A、aluminum(正确答案)B、 steelC、iron6、Their supplier is an importer in ____________.（）. [单选题] *A、Hamburg(正确答案)B、UKC、China7、The steel comes from _____________.（）. [单选题] *A、HamburgB、GermanyC、China(正确答案)8、They have customers in __________. （）. [单选题] *A、GermanyB、 15 countriesC、22 countries(正确答案)9、Besides Germany, ___________of their products are sold in other countries .（）. [单选题] *A、13 percentB、15 percent(正确答案)C、85 percent三、Listen and decide whether these sentences are true (T) or false (F)?10、People in Spain have dinner late. They eat at about 9 am to 10 am. (B). [单选题] *A、True(正确答案)B、False11、 People in the UK have a light breakfast, with bacon and eggs.（）. [单选题] *A、TrueB、False(正确答案)12、French workers have lunch for 1-2 hours, and they have a long lunch break. （）. [单选题] *A、True(正确答案)B、False13、 In the USA, people have half an hour for lunch, and eat a pizza in the office. （）. [单选题] *A、TrueB、False(正确答案)14、 In Switzerland, people start work at 7.00 am and have breakfast in the office. （）. [单选题] *A、TrueB、False(正确答案)15、 In Japan, a lot of managers go back to work after having lunch.（）. [单选题] *A、TrueB、False(正确答案)四、阅读Multi millionaire Goran Tatic is just 36 years old. He comes from Split in Croatia, but today he lives in Victoria, Australia, and has Australian nationality. Mr Tatic owns half of the Orion Group. His colleague, James Bernard, owns the other 50%. Orion companies have total sales of about $3 billion a year, and about 50,000 people work for the group. Orion Group companies buy steel from suppliers in Russia, Eastern Europe and Korea and sell it all over the world. They buy and sell 2.5 million tonnes a year. They also make steel in a number of factories in Russian.16. Goran becomes an Australian after living in Victoria. [单选题] *True(正确答案)False17、 Goran owns 50% of the Group and his colleague Bernard owns the other half..（）. [单选题] *A、True(正确答案)B、False18、Orion Group has about 3 billion employees. （）. [单选题] *A、TrueB、False(正确答案)19、They sell and buy 2.5 million tonnes of steel all over the world. （）. [单选题] *A、TrueB、False(正确答案)20. The steel products they make are from the Korean factories. （）. [单选题] *A、TrueB、False(正确答案)五、完成对话1. A: ____________________________, Tina ? B: Yes, please. I would like a bottle of mineral water. [填空题] *_________________________________(答案：Would you like a drink|Would you like some drinks|Would you like something to drink)2、A: __________________________?B: There are flights to Guangzhou at 8:45 am, 9:45 am, and 10:45am. [填空题] *_________________________________(答案：Could you tell me the times of the flights to Guangzhou|Could you tell me the times of the planes to Guangzhou|What time are the flights to Guangzhou)3、 A: ______________________________________?B: We buy steel from suppliers in European countries. [填空题] *_________________________________(答案：Where do you buy the steel|Where do you buy your steel|Where do you buy steel|Where does the steel come from|Where are the steel from|Where are your steel from|)4、A: ______________________________________?B: About 50,000 people working for the Group. [填空题] *_________________________________(答案：How many people work for theGroup|How many people are there in the Group|How many people are working for the Group|How many people are there in your Group)5、A: Shenzhen? __________________?B: It’s in the south of China, near Hong Kong. [填空题] *_________________________________(答案：Where is it|Where is that|Where is Shenzhen)6、A: ___________________________________________ in France?B: A Big Mac is two euros eighty-two. [填空题] *_________________________________(答案：How much is a big mac|How much is a Big Mac)7、A: _____________________________?B: She is a technician. [填空题] *_________________________________(答案：What does she do?|Where is her job) 8、A: _______________________ ?B: Sorry. Beats me. I don’t understand the new word too. [填空题] *_________________________________(答案：What does the new word mean|What does the word mean|What is the meaning of the new word|What is the meaning of the word)9、A: _______________________B: OK. J-O-N-S-O-N. Jonson. [填空题] *_________________________________(答案：Could you spell your name,please|Could you spell your name|Could you say that again|Can you speel that|Can you spell your name, please)10、A: __________________________?B: It stands for ‘United Kingdom’. [填空题] *_________________________________(答案：What does UK stand for|Whatdoes“UK”stand for|What does it stand for)翻译1.technician [填空题]_________________________________(答案：技师|技术员)2.colleague [填空题]_________________________________(答案：同事)3.Holdings Co., Ltd [填空题]_________________________________(答案：控股有限公司)4.consulting company [填空题]_________________________________(答案：咨询公司)5.daily routines [填空题]_________________________________(答案：日常生活)6.保险 [填空题]_________________________________(答案：insurance)7.会计 [填空题]_________________________________(答案：accountant|accounting) 8.硬盘 [填空题]_________________________________(答案：hard drive|hard disc)9.设备 [填空题]_________________________________(答案：equipment|device|facility) 10.保存文件 [填空题]_________________________________(答案：save files|save documents)。
商务英语综合教程1王立非答案unite61、90．—I want to go to different places, but I don’t know the ________. —A map is helpful, I think. [单选题] *A．price(正确答案)B．timeC．wayD．ticket2、A little learning is a dangerous thing, _____ the saying goes. [单选题] *A. likeB. as(正确答案)C. withD. if3、79．On a ________ day you can see the city from here. [单选题] *A．warmB．busyC．shortD．clear(正确答案)4、Li Lei often takes a walk early ______ the morning.（）[单选题] *A. atB. onC. in(正确答案)D. for5、John Smith is _______ of the three young men. [单选题] *A. strongB. strongerC. the strongerD. the strongest(正确答案)6、The commander said that two _____ would be sent to the Iraqi front line the next day. [单选题] *A. women's doctorB. women doctorsC. women's doctorsD. women doctor(正确答案)7、Boys and girls, _______ up your hands if you want to take part in the summer camp(夏令营)．[单选题] *A. puttingB. to putC. put(正确答案)D. puts8、His sister ______ the chess club.（）[单选题] *A. want to joinB. want joiningC. wants to join(正确答案)D. wants joining9、The notice put _______ on the wall says “No Smoking”. [单选题] *A. up(正确答案)B. offC. awayD. out10、The（)majority of the members were against the idea. [单选题] *A. substantialB. enormousC. considerable(正确答案)D. overwhelming11、____ is standing at the corner of the street. [单选题] *A. A policeB. The policeC. PoliceD. A policeman(正确答案)12、( )Keep quiet, please. It’s ________ noisy here. [单选题] *A. many tooB. too manyC. too muchD. much too(正确答案)13、——Have you（）your friend Bill recently? ———No, he doesnt often write to me. [单选题] *A. heard aboutB. heard ofC. heard from (正确答案)D. received from14、______ my great joy, I met an old friend I haven' t seen for years ______ my way ______ town. [单选题] *A. To, in, forB. To, on, to(正确答案)C. With, in, toD. For, in, for15、I should like to rent a house which is modern, comfortable and _____, in a quiet neighborhood. [单选题] *A.in allB. after allC. above all(正确答案)D. over all16、Stephanie _______ going shopping to staying at home. [单选题] *A. prefers(正确答案)B. likesC. preferD. instead17、Sichuan used to have more people than ______ province in China. [单选题] *A. otherB. any other(正确答案)C. anotherD. any others18、She’s _______ with her present _______ job. [单选题] *A. boring; boringB. bored; boredC. boring; boredD. bored; boring(正确答案)19、You have coughed for several days, Bill. Stop smoking, _______ you’ll get better soon. [单选题] *A. butB. afterC. orD. and(正确答案)20、He always ______ the teacher carefully in class. [单选题] *A. listensB. listens to(正确答案)C. hearsD. hears of21、The manager demanded that all employees _____ on time. [单选题] *A. be(正确答案)B. areC. to beD. would be22、—What were you doing when the rainstorm came?—I ______ in the library with Jane. （）[单选题] *A. readB. am readingC. will readD. was reading(正确答案)23、Do not _______ me to help you unless you work harder. [单选题] *A. expect(正确答案)B. hopeC. depend24、Chinese is one of ____ most widely used languages in ____ world. [单选题] *A. a, theB. /, theC. the, the(正确答案)D. a, /25、I’d like to go with you, ______ I’m too busy. [单选题] *A. orB. andC. soD. but(正确答案)26、The twins _______ us something about their country. [单选题] *A. told(正确答案)B. saidC. talkedD. spoke27、Many people believe that _________one has, _______ one is, but actually it is not true. [单A. the more money ; the happier(正确答案)B. the more money ; the more happyC. the less money ; the happierD. the less money ; the more happy28、Many young people like to _______ at weekends. [单选题] *A. eat out(正确答案)B. eat upC. eat onD. eat with29、—______ do you play basketball?—Twice a week.（）[单选题] *A. How often(正确答案)B. How muchC. How manyD. How long30、37．It’s fun _________ a horse with your best friends on the grass. [单选题] * A．to ride (正确答案)C．rides D．ride。
*本文为2014年北京市社会科学基金重点项目“商务人才外语能力的语言学理论基础研究”（编号14WYA006）和对外经济贸易大学211工程启动建设重大项目“商务英语语言学的理论体系构建及应用”（编号XK2014301）的成果，并得到中国企业“走出去”协同创新中心重点项目“企业走出去的语言服务数据库研制及应用”（编号201505YY001B ）资助。
①本文第一作者为教育部高等学校英语专业教学指导分委员会委员、高等学校商务英语专业教学协作组组长和高等学校翻译专业教学协作组副组长。
我国英语类专业的素质、知识、能力共核及差异：国家标准解读*王立非①葛海玲提要：本文基于高等学校英语、商务英语、翻译三个专业的本科教学质量国家标准，对比解读三个专业的定位、培养目标、素质、知识、能力共核及差异，以期更深刻地理解和把握三个专业的内涵和特性，更有效地贯彻落实国家标准提出的要求，指导我国高校英语类专业的建设和发展。
关键词：共核;差异;国家标准;英语类专业Abstract :Based on the national criteria of teaching quality for undergraduate English majors ，business English ma-jors and translation majors respectively ，this paper is intended to analyze and explain their common cores and differ-ences in positioning ，objectives ，qualities ，knowledge and competence．The paper helps deepen the understanding of the common connotations and distinctive features of the three English major programs ，and facilitate the implementa-tion of the requirements of the national criteria as guidelines for improving and developing the English program clusters in universities in China．Key words :common cores ;differences ;national criteria ;English major programs中图分类号：H319文献标识码：B 文章编号：1004－5112（2015）05－0002－081．引言教育部计划于2015年颁布“高等学校外国语言文学类专业本科教学质量国家标准”，同时出台英语、商务英语、翻译、俄语、法语、德语、西班牙语等专业的国家标准（钟美荪，孙有中2014）。
《商务英语》课程标准一、课程基本情况表二、课程性质本课程为五年制商务英语及国际贸易与实务专业的专业必修课程。
三、课程定位1．本课程在专业课程体系中的地位作用本课程是商务英语专业的必修课程，它是在学生掌握英语听、说、读、写技能的基础上，增加了商务情景下商务英语的运用，为学生学习其它涉外商务专业课程打好英语基础。
2．本课程与职业岗位工作的关系本课程更大程度上体现了学习与职业的挂钩，传统英语已经远不能满足现代职业岗位对于多功能人才的需求，尤其是在对外贸易日益频繁的情况下，因此，商务英语也就应运而生，将语言与专业岗位有机融合，更好的适应了社会的需求。
3．本课程对职业素质养成与职业能力培养的作用本课程是英语语言能力与国际贸易、商务函电等专业课程的有机融合，使学生的职业素质和能力进一步加强，让学生在日后的工作中具有更强的职业竞争优势，更加适应现代社会对复合型专业人才的需求。
4．本课程与前、后课程的关系本课程以基础英语知识和技能为根本依托，要求学习者熟练掌握英语语言及技能运用的基础上，强化商务知识和商务技能的学习和运用，学习者需把商务知识和英语语言的运用融会贯通，同时该课程与其它专业课程也相辅相成，互为基础，对于基础英语和专业课程起着承上启下的作用。
四、课程设计思路1．以就业为导向、能力为本位、职业实践为核心的设计思路本课程本着以学生为中心，充分考虑学生的特点和专业需求，以就业为导向，以“必需，实用，够用”为度，以培养学生的综合能力为本位，以职业实践为核心，以培养高素质的劳动者为目标，以适应当代职业教育和岗位需求的发展与需要。
2．以理论联系实际、知识点与技能点相结合的设计思路本课程应创设仿真商务环境，就所需掌握的知识点与技能点进行典型教学，有针对性的开展教学活动，让学生在实际情境中掌握和运用所需知识，跨越理论与实际间的鸿沟，以到达融会贯通的水平。
3．以案例分析、实证分析为主体的设计思路本课程应安排具体的商务实例，进行情境教学，以案例、实证分析为主线展开教学，引导学生进入实际案例，身临其境的学习课程知识点和技能点，并进一步在实际商务实例运用和巩固所学的知识。
新世纪商务英语第二版阅读教程3 王立非课文译文全文共3篇示例，供读者参考篇1New Century Business English Reading Course 3 - Wang Liféi TranslationUnit 1China's Rise: A Call for Greater Responsibility"China's Rise: A Call for Greater Responsibility" addresses China's increasing role on the global stage and the challenges that come with it. As the world's second largest economy, China has a significant impact on global economic, political, and social issues. The article emphasizes the need for China to take on greater responsibility as a global leader and to actively participate in addressing global challenges such as climate change, poverty, and terrorism.The translation accurately captures the main points of the original text and communicates them effectively. Wang Liféi's translation is clear and concise, making it easy forEnglish-speaking readers to understand the content and message of the article. The translation also maintains the toneand style of the original text, ensuring that the intended meaning and nuances are preserved in the English version.In addition to the accurate translation of the main points, Wang Liféi's translation also includes cultural references and context that make it more relevant and relatable toEnglish-speaking readers. By providing background information and explanations, the translation helps readers better understand the significance of China's rise and the challenges it faces in the global arena.Overall, "China's Rise: A Call for Greater Responsibility" is a well-executed translation that effectively conveys the key ideas and messages of the original text to English-speaking readers. Wang Liféi's skillful translation and attention to detail make the article engaging and informative, making it a valuable resource for those interested in China's role in the global economy and its impact on global issues.篇2New Century Business English Second Edition Reading Tutorial 3 by Wang LifeiUnit 1 The Business TripMr. Brown is an executive from a large British insurance company. He has been in Japan for a long time on a business trip. Today he has to go to Tokyo for a meeting with a Japanese insurance company. Mr. Brown goes to the airport and checks in. He gets on the plane and sits down. The plane takes off and flies to Tokyo.When he arrives, a Japanese man meets him. He takes Mr. Brown to the hotel where he will stay during his visit. Mr. Brown goes to his room and takes a shower. Then he goes to sleep.The next day, Mr. Brown gets up early and gets dressed. He goes down to the hotel restaurant for breakfast. After breakfast, he goes to the meeting. The meeting goes well and Mr. Brown signs a contract with the Japanese company.After the meeting, Mr. Brown goes back to the hotel. He packs his bags and checks out of the hotel. The Japanese man takes him to the airport. Mr. Brown gets on the plane and flies back to Britain.This business trip was successful for Mr. Brown. He made a good deal with the Japanese company and now he can go back to his company with good news.Unit 2 The Business LunchMr. White is a businessman from America. He is in France for a business lunch. He goes to a French restaurant and orders a special dish. The French waiter brings him the dish and Mr. White enjoys his lunch.While eating, Mr. White talks to his French business partners. They discuss business deals and come to an agreement. After the lunch, they shake hands and Mr. White is happy with the outcome of the meeting.Unit 3 The Business PresentationMs. Smith is a sales manager from Canada. She is in China for a business presentation. She stands in front of a group of Chinese businessmen and women. She shows them a presentation about her company's products. The Chinese people are impressed with what they see and they ask Ms. Smith many questions.Ms. Smith answers all the questions and gets a lot of interest from the Chinese buyers. After the presentation, she talks to the buyers and makes a deal with them. She is happy with the result of the presentation.These three units from the New Century Business English Second Edition Reading Tutorial 3 show different aspects ofbusiness communication and negotiation in international business settings. From business trips to business lunches to business presentations, these stories provide valuable insights into the world of business and how it operates in different countries and cultures. Students who study this material will gain a better understanding of how to communicate effectively in a business context and achieve successful outcomes in their business dealings.篇3Title: Translation of Wang Lifei's Texts in New Century Business English Second Edition Reading Course 3Introduction:New Century Business English is a widely-used textbook series for learning English in a business context. In the third edition, authored by Wang Lifei, students are provided with a series of texts to enhance their reading skills and business vocabulary. In this document, we will provide translations of the texts authored by Wang Lifei in the third edition of the textbook.Chapter 1: Communication in the WorkplaceCommunication plays a crucial role in the workplace. It helps in sharing ideas, making decisions, and building relationshipsamong colleagues. Effective communication leads to increased productivity and job satisfaction. However, misunderstandings can arise due to cultural differences or language barriers. Therefore, it is important to communicate clearly and patiently.Chapter 2: Business MeetingsBusiness meetings are essential for decision-making, problem-solving, and brainstorming. The key to a successful meeting is preparation, active participation, and effective communication. During meetings, it is important to listen carefully, ask questions, and contribute ideas. Additionally, following up on action items and providing feedback after the meeting is essential for progress.Chapter 3: Negotiation SkillsNegotiation skills are important in business as they help in reaching agreements and resolving conflicts. Negotiation involves understanding the other party's needs, goals, and concerns. It also requires effective communication, flexibility, and problem-solving skills. Successful negotiation leads to win-win outcomes for all parties involved.Chapter 4: Business CorrespondenceBusiness correspondence includes emails, letters, reports, and memos. It is important to use clear, concise language and professional formatting in business writing. Effective correspondence helps in conveying information, making requests, and building relationships with clients and colleagues. Additionally, proofreading and editing are essential to ensure accuracy and professionalism in written communication.Conclusion:In conclusion, Wang Lifei's texts in the New Century Business English Second Edition Reading Course 3 provide valuable insights into communication, business meetings, negotiation skills, and business correspondence. The translations of these texts aim to help students improve their English language skills in a business context. By studying these texts and practicing the language skills presented, students can enhance their ability to communicate effectively in the workplace and achieve success in their professional careers.。
２０１５年３月第４７卷 第２期外语教学与研究（外国语文双月刊）Ｆｏｒｅｉｇｎ Ｌａｎｇｕａｇｅ Ｔｅａｃｈｉｎｇ ａｎｄ Ｒｅｓｅａｒｃｈ（ｂｉｍｏｎｔｈｌｙ）Ｍａｒ．２０１５Ｖｏｌ．４７Ｎｏ．２商务英语专业本科教学质量国家标准要点解读对外经济贸易大学 王立非 上海对外经贸大学 叶兴国黑龙江大学 严 明 上海交通大学 彭青龙对外经济贸易大学 许德金 提要：本文对教育部最新制定的《高等学校商务英语专业本科教学质量国家标准》?的要件做一解读，主要涉及商务英语专业的定位、培养目标、人才规格、课程体系、教学评价、教师队伍、教学条件、质量监控等。
文章指出，《商英国标》是商务英语本科专业准入、建设和评价的依据，是提高人才培养质量，指导商务英语专业内涵建设和可持续发展的依据和保证。
关键词：商务英语、国家标准、人才培养 ［中图分类号］Ｈ３１９．２ ［文献标识码］Ａ ［文章编号］１０００－０４２９（２０１５）０２－０２９７－０６１．引言随着我国进出口贸易、对外投资、吸引外资等国际商务活动快速增长，经济社会发展对商务英语人才的需求不断扩大。
２００７年，教育部批准设置商务英语本科专业；２０１２年，将其列入本科专业基本目录；２０１３年，全国已有２１６所高校开设了商务英语本科专业。
为适应我国对外开放的新形势，不断深化高等学校商务英语专业本科教育教学改革，创新英语人才培养模式，提高商务英语专业人·７９２·?本标准是集体智慧的结晶，由王立非执笔起草，彭青龙、许德金参与修改润色和定稿。
部分教育部高等学校外语专业教学指导委员会领导和英语专业委员以及商务英语专业教学协作组成员参与多次研讨，他们是：钟美荪、仲伟合、孙有中、冯光武、刘法公、陈洁、郭桂杭、翁凤翔、贺云、邓海、俞洪亮、杨霞、贾巍、张维华、李琳等。
行业专家郑梁、陈养铃、蒙永业、曹德春等提出过修改意见。
此外，戴炜栋、秦秀白、何其莘、文秋芳等专家，以及北京外国语大学、对外经济贸易大学、广东外语外贸大学、上海对外经贸大学、上海财经大学、东北财经大学等许多高校的专家教授和外研社、外教社、高教社的领导和编辑都提出过宝贵意见，作者在此一并致谢。
