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4.商务英语写作(修订版) 第四章

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实用商务英语写作chapter 4

实用商务英语写作chapter 4
Overview
Welcome to Chapter 4. In Chapter 3, you learned how to * draft a document and * revise a document to make sure it is complete.
经济与贸易学院 国际贸易系 王学惠©
经济与贸易学be the main ideas of each of these paragraphs? The building The food Opening times
经济与贸易学院 国际贸易系 王学惠©
The three paragraphs below contain the ten sentences from the exercise on the previous screen. The building The building between Henessey Road and Lockhart Road is the market. It was built in 1875. The food The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. Opening times The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.

商务英语写作(修订版) 第四章 (Lily)

商务英语写作(修订版) 第四章 (Lily)

• Apple
• 1 Infinite Loop • Cupertino, CA 95014 • 408.996.1010
• Telephone:86-755-88396091Mobile Phone:13058033640Fax:86-75588396094Address:4th floor, building 3, Tangtou 3rd Industrial Park, ShiYan town, Baoan DistrictZip:518108Country/Region:China (Mainland)Province/State:GuangdongCity:She nzhen
Quantity 400 meters 500 meters 300 meters
Pattern No. 28 48 69
Prices $ 200 per meter $ 150 per meter $ 120 per meter
We are looking forward to your reply.
We hope this transaction will lead to an enduring relationship between us.
Yours sincerely, Rose Keynold
III. Sample Contrast
1. Placing an order
Poor
Dear Mr. Chen: We have got your letter of July 12 and received patterns of your cotton prints. We’d like to order the following items:

商务英语写作第四章

商务英语写作第四章

3. Declining an request
An Expression of thanks for the request Reason for inability to accept the request A wish of other bushiness opportunities in future
Exercises:
as follow remain open
to reduce in line with to one’s regret
be subject to
provided that
owing to
discount acceptance
1.We intended to buy 300 “Flying Pigeon” Brand bicycles at the prices_______. 2. We accept your offer______you cut prices by 20%. 3. The offer______until 12:00 a.m. November 21,Beijing time. 4. Our offer is a non-firm offer. It______our final confirmation. 5. If you can_____the price, we might place a large order. 6. Our offer is firm, subjected to your_____reaching us by March 1.
Exercises:
对于小量订购来说，贵方还盘太低。 counterYour counter-offer is much too low for an order of a small amount. 若订货超过600件，可享受8 600件，可享受 若订货超过600件，可享受8折优惠。 You will enjoy 20% discount if your order exceeds 600.

商务英语4 第四部分 写作

商务英语4 第四部分 写作

商务英语4 第四部分写作四、写作（共20 分）31: 根据要求写作文。

★★（形考作业三作文2019.7/2020.9）Please write an application letter for salary raise, according to the followinginformation.(1) You are George, and your boss is Mr. Smith.(2) Your reasons for the letter.(3) Your expectation for the salary raise.参考范文：Dear Mr. Smith,As I approach my third year in the job, I find myself more dedicated, devoted and motivated than I ever was. I am thrilled to the fact that my efforts have been sensed and this will only result in enhanced performance. The performance review demonstrates how hard I have worked and how much commitment I am willing to put.I hope you agree with me that better performance and hard work should be rewarded. I hereby kindly ask you to consider a salary adjustment commensurate with my performance. I am willing to give more and would be grateful if my efforts can be acknowledged and consequently reflected with an appropriate change in my pay.Thank you.Sincerely,George四、写作（共20 分）31: 根据要求写作文。

商务英语写作第四章

商务英语写作第四章

外语教学与研究出版社
Patterns and Substitutions
6. After inspection, we found that your shipment of our order No.123 was short in weight. there is a shortage of 535 Kg, though the packing remains intact. Case No. 32 only contains 25 toy cars instead of 55 on the packing list.
外语教学与研究出版社
ex S.S. “Kunlun”
意为“由‘昆仑’号轮船装运”。 ex表示由······船装运S.S. 为steamship的 缩写。
外语教学与研究出版社
claim
to lodge / file / enter / make / raise a claim against / with sb. on a certain shipment for a certain reason for amount of money 对某批发货由于某种 理由向某人提出索赔金额
外语教学与研究出版社
Patterns and Substitutions
10. It is clear, however, that we are entitled to some compensation, and we should be glad to hear of the allowance you prepare to make to meet the case.
外语教学与研究出版社
外语教学与研究出版社
Patterns and Substitutions

商务英语写作4

商务英语写作4
l be happy to know... Your new charge account is now open for your convenience. Willett makes razors for you in three weights---light, medium, and heavy. Your two dozen desk sets should reach you with this letter. For your protection, you are charged only after you have signed the sales slip.
Example
Read the following paragraphs and decide whether they are organized deductively (演绎地 or 演绎地) 演绎地 inductively (归纳地 归纳地). 归纳地
Inductively
Analyzing Canada’s trade policy is a significant part of our work. With a share in global merchandise trade of approximately 3.5 percent last year, Canada has grown to the eighth largest exporter and seventh larges importer of merchandise in the world. Imports amounted to US $ 125 billion last year. Therefore, Canada represents quite a substantial market for exporters all over the world and for Chinese exporters in particular.

商务英语写作 chapter 4

商务英语写作 chapter 4

商务英语写作>>Unit Five Orders 外语教学与研究出版社
Steps of business transaction


Inquiry 询盘
Offer 报盘、发盘 Counter-offer 还盘 Acceptance 接受 Sign the contract 签合同
外语教学与研究出版社

3) book your order 接受订单
We have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which. please sign and return for our file 我们很高兴地告知已接受你方第234号订单。现寄上第 789号销售确认书一式两份，请签退一份供我方存档。

外语教学与研究出版社

2) to place (enclose) a trial order = to order as a trial 下（附寄）试订单
We find both quality and prices of your products satisfactory and enclose our trial order for prompt supply. 我方对贵方产品的质量和价格均感满意， 现寄去试订单，请供应现货。
beef pizza and What did he a 2-liter bottle order? of cola.
long will How In 35 minutes.

商务英语写作 chapter_4

商务英语写作 chapter_4

Art.: No. 81000 Printed Shirting Design: No. 72435-2A Specifications: 30X36 Quantity: 18,000 yards Packing: In bales or in wooden cases, at seller’s
option Price: US Dollar … per yard C.I.F. Lagos
Guidelines for replying to a routine request
1. Begin with the answer or state that you are complying with(服从，遵守) the request.
2. Show thanks or sincere interest in the request and the person.
We learn that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the abovementioned articles in our area. We look forward to hearing from you soon.
Patterns and Substitutions
1. We have received / are in receipt of / acknowledge / wish to thank you for your inquiry dated March 20, 2006.

商务英语写作Chapter 4

商务英语写作Chapter 4


Enclosed please find our latest brochure in duplicate.
随函寄给你方我公司最新简介一式两份，敬请 查收。

Substitutions in duplicate, in three originals, in triplicate, in quadruplicate, in quintuplicate, in sextuplicate, in septuplicate, in octuplicate, in nonuplicate, in decuplicate
Steps of Developing Replies in Direct Way
The Direct Plan Generally Follows These Steps Express thanks for receiving the inquiry. Supply all the information concerning the matter, and refer both to enclosures and to samples, catalogues and other items being sent by separate post.


Notes: If what the inquirer has asked for is not available, but there is an alternative, offer it to him or her. It is very impolite not to give answers to the inquirer or to criticize the product he or she originally asked for.

国际商务英语第4章

国际商务英语第4章
我们认为这些色彩恰好是你们时装业所需要的而且美丽而优雅的款式配上一流的工艺及合理的价格对挑剔的买主都是具有吸引力的
2
Chapter 4 Inquiry, Quotation and Counter-offer
Learning Objectives: Master the ways of making inquiry. Identify the difference between a firm offer and a non-firm offer. Know the ways of making counteroffer. Understand the importance of weighing advantages and disadvantages in business world.
6
Ⅲ. Non-firm Offer
Dear Sirs, Re: Non-firm Offer for Know-how Transferring In reply to your letter of August 8, we are pleased to know that you are taking great interest in our Preliminary Proposal on the transfer of our know-how for manufacturing cables with an indication price of US $ XXX. In case of your careful study of the terms and conditions of this proposal, you will find that our charges for engineering design and technical assistance in the supervision of installation, performance test and etc. are rather low, especially lower than the quotations from Japan and America. On request, a detailed offer with separate prices for the know-how, the training of your technical personnel and as well terms of payment, etc. will be available. This offer is non-firm, without engagement, and price negotiating is still remaining within the bounds of possibility. We look forward to hearing from you soon. Truly yours,

商务英语入门第四章_外教社修订版

商务英语入门第四章_外教社修订版

4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
4
Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — What is the situation now? — What is the state of the economy and other
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?

国际商务英语写作部分第四章至第六章

国际商务英语写作部分第四章至第六章

2.“Sell” your product
(1) Referring to your inquiry of April 23 for our canvas gloves, we immediately contacted our manufacturers,who promised to give us the quotes in the near future. before long.
3. Validity
(1) This offer will remain
open
effective
valid Firm/stand available good (2) The price are subject to our final confirmation by fax. (3) Our prices are binding until… until June 30.
一、Pattern and Substitutions
1.Thank the customer’s inquiry
(1) We have received
are in receipt of
acknowledge (receipt of) have for acknowledgement / reply beg to acknowledge the receipt of wish to thank you for This letter acknowledges receipt of
(3)
(5) We have the products of the finest material and the highest craftsmanship and shall agree to grant you give allow make a 20% special discount for a quantity of more than 100dozen. (6) Payment by irrevocable L/C in Us dollars on a US bank,allowing part-shipment,transshipment and house bills, and valid for 90days from order date.

商务英语写作Chapter 4

商务英语写作Chapter 4

A suggested plan for preparing a negative response to an inquiry, using the indirect approach, includes the following elements: 1)A neutral or buffered opening that helps neutralize the situation. 2)A review of the facts and an analysis of the reasons necessitating the refusal. 3)A statement of refusal (and counteroffer if appropriate). 4)A courteous closing with, if appropriate, action orientation.
Dear Sir Thank you for your letter dated 20 August. We appreciate your continuing confidence in our Chambers Mixmaster.
However, the model you are referring to is our original style, model # 3309,which has already been replaced by model # 3310.I regret to say that we do not have any of the discontinued models for I can understand why it held sentimental value for you. I can, however, assure you that our current model has been made with the same fine quality to which you have grown accustomed. You may be surprised to know that it comes with the same guarantee of workmanship and high quality that we have been providing since 1976,the year when Chambers Appliances started in business.

商英写作unit 4 Quotation, Sales Letters

商英写作unit 4 Quotation, Sales Letters

Reply to the first letter:
敬启者： “白兔”牌混纺毛毯 感谢贵方8月24日对上述1 000件货物的报价。 我方立即与客户取得了联系，他们表现出了极大的兴趣， 因为市场对此毛毯的需求正在增长。然而， 我方发现贵 方报价偏高。如果贵方每件商品能降到38美元的话，我 方的客户ABC公司将有可能订购2000件。ABC公司是 本国最大的进口商之一。如果贵方能降低报价满足他们的 要求， 便能抓住获得他们订单的极好机会。我方希望贵 方能利用此机会，并将从不断扩大的市场中受益。 我方恳请贵方尽最大努力降低价格，并急盼收到贵方 的回复。 谨上

3、买方要求报价及卖方回复： 本公司是在中华人民共和国深圳经济特区注册的 一家合资企业， 主要供应和维修陆地及近海油田 钻探设备。我方想购买8台“林肯”牌焊机部件， 详见附件。我方希望收到贵方关于这些部件的报 价。 十分感谢贵方早日回复。 感谢合作并顺致敬意。

Commission:
a commission of 3%, 3% commission 百分之三的佣金 two items of commission 两笔佣金 The above price is inclusive of your commission of 1%. We receive a commission of 3% on sales. 我们按销售量收取3%的佣金。

备注： （1）如果超过指定的6个工作日，买房每日应付 120美元的劳务费，并提供食宿、交通等费用。 （2）若因卖方的失误，买房将不付120美元的 劳务费。 （3）安装说明、维护操作手册及所购部件的配 件目录将随货物一同送达。 价格有效期：此报价发出之日其30天之内有效。 顺致敬意

商务英语写作-4-订单与确认函精品文档53页

商务英语写作-4-订单与确认函精品文档53页

24.01.2020
3Leabharlann Questions？ What is an order？ a request by a customer for a company to supply goods or service
Good-new or bad news？ Good-new
How to get an order？ offer and counter-offer 报盘及还盘
buyer ▼ Hope for further order
24.01.2020
8
When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer. The letter of this kind usually covers these contents:
▼Thanks for the order ▼ Proper reasons to decline the order with regret ▼ Recommendation of other items as a replacement
or presentation of counter-offer ▼ Hope to serve the buyer in future.
24.01.2020
6
Confirmation letters 确认函
When a company receives an order letter or order form, it often responds with a confirmation letter. Confirmation letter also uses direct order of writing. It must be clear and specific about what is being confirmed or what is being changed.

商务英语写作unit 4

商务英语写作unit 4

6. Body ① Opening. Introduce the context and the purpose of the memo briefly and clearly to attract reader’s attention. ② Body. Explain the details concisely. If the message is lengthy, divide it into logical sections and put them in order according to importance. Give numbers or subtitles to different sections to make it clearer. 7.Closing Ask for reply courteously. If the memo is only written to transmit information, give a brief closing to make the structure complete.
New Words & Practical Sentences Patterns
memorandum use) 备忘录 organization frequently Inter-office communication category branch staff superior n. (also “memo” for informal n. 组织 adv. 经常地，不断地 adj. 办公室间的 n. 交流 n. 种类 n. 分支机构，分部 n. 员工 n. 上级
subordinate instruct Personnel assistant urge delivery timber warehouse shipping schedule
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4
Chapter
Order Letters and Confirmation Letters
1. Order letters
Follow the following steps in writing: Open with reference to some previous contacts such as catalogs, phone calls, exhibitions or trade fairs. This helps the reader find out the intention of the letter. Describe the order. Mention payment and delivery. Express courtesy.
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Questions for comprehension: 4. Does each letter include necessary explanations about its purpose? 5. Can you sum up the writing principles of order letters and confirmation letters? 6. Do they both end with goodwill words adapted to the particular case?
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Letter B Confirming an order for tea
Dear Mr. Simon White: Thank you for your esteemed order dated October 15 for: 5 chests of West Lake Longjing Tea—$2, 000 5 sacks of Hainan Languiren Tea—$2, 200 Our best attention has been paid to the execution of this order, and we have shipped the tea by MS (motorship) Pioneer, leaving here for Singapore today. We are sure that the goods will reach you safely and will give you every satisfaction.
Key: 4. Yes, both letters include necessary explanations. 5. Order letters should begin directly and give detailed information of the goods; confirmation letters must be clear and specific about what is being confirmed. 6. Yes, both letters end with goodwill words.
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Questions for comprehension: 1. Do the letters use direct order or indirect order? 2. How does the first paragraph in each letter begin? 3. What is the purpose of each letter?
4
Chapter
Order Letters and Confirmation Letters
2. Confirmation letters
Letters of this kinds cover the following points: Thanks for the order Proper reasons to decline the order with regret Recommendation of other items as a replacement or presentation of counter-offer Hope for serving the customer in the future
高等学校英语拓展系列教程
主 编：胡英坤 车丽娟 外语教学与研究出版社
Chapter 4
Order Letters and Confirmation Letters
订单与确认函
4
Chapter
Order Letters and Confirmation Letters
Contents of this chapter
4Chapter源自Order Letters and Confirmation Letters
2. Confirmation letters
The letter contains the following parts: Thanks for the order Favorable comment on the items required Assurance of the best attention Other items which may be of interest to the customer Hope for further order
4
Chapter
Order Letters and Confirmation Letters
2. Confirmation letters
When a company receives an order letter or order form, it often responds with a confirmation letter. A confirmation letter must be clear and specific about what is being confirmed or what is being changed.
4
Chapter
Order Letters and Confirmation Letters
1. Order letters
An order letter is defined as “a request by a customer for a company to supply goods or services”. Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order.
4
Chapter
Order Letters and Confirmation Letters
2. Confirmation letters
When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer.
4
Chapter
Order Letters and Confirmation Letters
1. Order letters
Usual information includes: Item names; Item models; Quantity of each item; Unit price; Total price; Other information such as color, size, weight, material, and other special features.
Key: 1. Both letters use direct order. 2. The first letter begins reference to previous contacts. The second letter begins with thanks for the order. 3. The first letter is placing an order for tea while the second letter is to confirm the order.
4
Chapter
Order Letters and Confirmation Letters
II. Sample Analysis
Letter A Placing an order for tea
Dear Mr. King: From the samples sent us on July 6, we have made selections and have the pleasure of handing you the following order, CIF Singapore: 5 chests of West Lake Longjing Tea—$2,000 5 sacks of Hainan Languiren Tea—$2,200 We have already applied for import license and L/C for this order and will inform you of the reference numbers of both as soon as our applications have been approved by the government agencies concerned. Since we need the goods quite urgently, please effect shipment one month after receipt of our L/C. Yours Sincerely, Simon White