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商务英语写作(修订版) 第四章 (Lily)

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商务英语翻译 Unit 4

商务英语翻译 Unit 4

• • • • •
• • • •
（2）拟人 使宣传的产品富于人物的情感和特侦，更人性化。 如：Apple thinks different(苹果电脑，不同凡响)。 （3）仿拟 仿照人们熟知的现成的语言材料，根据表达的需要临时 创造出新的语句，使语言生动活泼。 如：Where there is a way, there is a Toyota (车到山前必有 路，有路必有丰田车)，就是模仿耳熟能详的谚语Where there is a will, there is a way（有志者，事竟成）。 （4）双关 为加深语意，利用词的多义和同音，有意使语句具有双 重意义，言在此而意在彼。 如：we lead, others copy（理光打印机广告：我们领先， 他人模仿），copy一语双关，既体现打印机复印的功能， 又表现该品牌的领先地位。
• 参考译文：
• • • • • • • • • •
(1) 没有买卖，就没有杀害 (2) 开车不喝酒，喝酒不开车 (3) 因为绿色属于树木，地球才有了脉搏 (4) 保护环境识每个公民的责任与义务 (5) 使地球充满生机! (6) 胜利是不会向我走来的,我必须自己走向胜利 (7) 授人以鱼，不如授人以渔 (8谨防扒手 (9) 知识是一宝库,而实践就是开启宝库大门的钥匙 (10) 工作时工作, 玩乐是玩乐, 依此方法做, 轻松与欢 乐
• 句法特点（Sentences） • （1）多用简单句 • 广告语言必须简练，能一下子抓住人们的注意 力，引起大家的兴趣。 • 如：Nobody is perfect • Quality first. Customer supreme • （2）常用疑问句、祈使句和省略句 • 广告中采用疑问句和祈使句可激起人们的反应， 使之采取行动。 • Wouldn’t you really rather have a Buick? • to indulge • You decide

实用商务英语写作chapter 4

实用商务英语写作chapter 4
Overview
Welcome to Chapter 4. In Chapter 3, you learned how to * draft a document and * revise a document to make sure it is complete.
经济与贸易学院 国际贸易系 王学惠©
经济与贸易学be the main ideas of each of these paragraphs? The building The food Opening times
经济与贸易学院 国际贸易系 王学惠©
The three paragraphs below contain the ten sentences from the exercise on the previous screen. The building The building between Henessey Road and Lockhart Road is the market. It was built in 1875. The food The market sells fresh food, like fish. It also sells fruit. It also sells vegetables. It used to sell meat. Meat is now sold in the supermarket. Opening times The market is open seven days a week. It is open from 7 am to 1 pm and then again from 4 pm to 8 pm. It is closed during the New Year Holiday.

商务英语写作第四章

商务英语写作第四章

3. Declining an request
An Expression of thanks for the request Reason for inability to accept the request A wish of other bushiness opportunities in future
Exercises:
as follow remain open
to reduce in line with to one’s regret
be subject to
provided that
owing to
discount acceptance
1.We intended to buy 300 “Flying Pigeon” Brand bicycles at the prices_______. 2. We accept your offer______you cut prices by 20%. 3. The offer______until 12:00 a.m. November 21,Beijing time. 4. Our offer is a non-firm offer. It______our final confirmation. 5. If you can_____the price, we might place a large order. 6. Our offer is firm, subjected to your_____reaching us by March 1.
Exercises:
对于小量订购来说，贵方还盘太低。 counterYour counter-offer is much too low for an order of a small amount. 若订货超过600件，可享受8 600件，可享受 若订货超过600件，可享受8折优惠。 You will enjoy 20% discount if your order exceeds 600.

商务英语4 第四部分 写作

商务英语4 第四部分 写作

商务英语4 第四部分写作四、写作（共20 分）31: 根据要求写作文。

★★（形考作业三作文2019.7/2020.9）Please write an application letter for salary raise, according to the followinginformation.(1) You are George, and your boss is Mr. Smith.(2) Your reasons for the letter.(3) Your expectation for the salary raise.参考范文：Dear Mr. Smith,As I approach my third year in the job, I find myself more dedicated, devoted and motivated than I ever was. I am thrilled to the fact that my efforts have been sensed and this will only result in enhanced performance. The performance review demonstrates how hard I have worked and how much commitment I am willing to put.I hope you agree with me that better performance and hard work should be rewarded. I hereby kindly ask you to consider a salary adjustment commensurate with my performance. I am willing to give more and would be grateful if my efforts can be acknowledged and consequently reflected with an appropriate change in my pay.Thank you.Sincerely,George四、写作（共20 分）31: 根据要求写作文。

商务英语Chapter 4

商务英语Chapter 4

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Three The Main Contents of Business Negotiation
Notes on the Text
1 .Having an inflexible strategy and limited tactics will almost instantly bring negotiations to an unproductive close. 2. Being able to “think on your feet" will go a long way toward success at the negotiation table. 3. Time zone changes，language problems，and legal wrangling can be major distractions from the goals set forth in the strategy. 4. Many an executive has returned from an overseas negotiation with nothing achieved according to the preplan. 5. Negotiation can be a very stressful affair, and there will be moments when it hardly seems worth the effort.
Chapter Four The Basic Qualities of Business Negotiators
Learning Focus学习要点
1 .Understand the importance of negotiation. 理解谈判的重要性。 2. Comprehend deeply about the qualities of a good negotiator. 深人了解优秀谈判人员需要具备的素质。 3. Know how to develop the qualities in business negotiation. 了解如何培养自己的谈判素质。 4. Know how to be a qualified negotiator. 知道怎样做一名合格的谈判者。 5. Read the text extension freely. 熟读拓展课文。

商务英语写作第四章

商务英语写作第四章

外语教学与研究出版社
Patterns and Substitutions
6. After inspection, we found that your shipment of our order No.123 was short in weight. there is a shortage of 535 Kg, though the packing remains intact. Case No. 32 only contains 25 toy cars instead of 55 on the packing list.
外语教学与研究出版社
ex S.S. “Kunlun”
意为“由‘昆仑’号轮船装运”。 ex表示由······船装运S.S. 为steamship的 缩写。
外语教学与研究出版社
claim
to lodge / file / enter / make / raise a claim against / with sb. on a certain shipment for a certain reason for amount of money 对某批发货由于某种 理由向某人提出索赔金额
外语教学与研究出版社
Patterns and Substitutions
10. It is clear, however, that we are entitled to some compensation, and we should be glad to hear of the allowance you prepare to make to meet the case.
外语教学与研究出版社
外语教学与研究出版社
Patterns and Substitutions

商务英语写作 chapter 4

商务英语写作 chapter 4

商务英语写作>>Unit Five Orders 外语教学与研究出版社
Steps of business transaction


Inquiry 询盘
Offer 报盘、发盘 Counter-offer 还盘 Acceptance 接受 Sign the contract 签合同
外语教学与研究出版社

3) book your order 接受订单
We have pleasure in informing you that we have booked your order No.234. We are sending you our Sales Confirmation No.789 in duplicate, one copy of which. please sign and return for our file 我们很高兴地告知已接受你方第234号订单。现寄上第 789号销售确认书一式两份，请签退一份供我方存档。

外语教学与研究出版社

2) to place (enclose) a trial order = to order as a trial 下（附寄）试订单
We find both quality and prices of your products satisfactory and enclose our trial order for prompt supply. 我方对贵方产品的质量和价格均感满意， 现寄去试订单，请供应现货。
beef pizza and What did he a 2-liter bottle order? of cola.
long will How In 35 minutes.

商务英语电子邮件范文(汇总6篇)

商务英语电子邮件范文(汇总6篇)

商务英语电子邮件范文(汇总6篇)（经典版）编制人：__________________审核人：__________________审批人：__________________编制单位：__________________编制时间：____年____月____日序言下载提示：该文档是本店铺精心编制而成的，希望大家下载后，能够帮助大家解决实际问题。

文档下载后可定制修改，请根据实际需要进行调整和使用，谢谢!并且，本店铺为大家提供各种类型的经典范文，如工作总结、工作计划、合同协议、条据文书、策划方案、句子大全、作文大全、诗词歌赋、教案资料、其他范文等等，想了解不同范文格式和写法，敬请关注!Download tips: This document is carefully compiled by this editor. I hope that after you download it, it can help you solve practical problems. The document can be customized and modified after downloading, please adjust and use it according to actual needs, thank you!Moreover, our store provides various types of classic sample essays for everyone, such as work summaries, work plans, contract agreements, doctrinal documents, planning plans, complete sentences, complete compositions, poems, songs, teaching materials, and other sample essays. If you want to learn about different sample formats and writing methods, please stay tuned!商务英语电子邮件范文(汇总6篇)商务英语电子邮件范文第1篇Dear Mr.Li，I acknowledge receipt of your letter of March 22， 20XX，and I really appreciate your prompt attention to my request.I am a faithful consumer of your products， and your service has always been satisfying.I promise I will support you in the future.Yours sincerely，Mary亲爱的李先生：我收到了您20XX年3月22日的来信。

商务英语写作 chapter_4

商务英语写作 chapter_4

Art.: No. 81000 Printed Shirting Design: No. 72435-2A Specifications: 30X36 Quantity: 18,000 yards Packing: In bales or in wooden cases, at seller’s
option Price: US Dollar … per yard C.I.F. Lagos
Guidelines for replying to a routine request
1. Begin with the answer or state that you are complying with(服从，遵守) the request.
2. Show thanks or sincere interest in the request and the person.
We learn that you are a state-owned enterprise and we have confidence in the quality of Chinese products. If your prices are moderate, we believe there is a promising market for the abovementioned articles in our area. We look forward to hearing from you soon.
Patterns and Substitutions
1. We have received / are in receipt of / acknowledge / wish to thank you for your inquiry dated March 20, 2006.

商务英语写作Chapter 4

商务英语写作Chapter 4


Enclosed please find our latest brochure in duplicate.
随函寄给你方我公司最新简介一式两份，敬请 查收。

Substitutions in duplicate, in three originals, in triplicate, in quadruplicate, in quintuplicate, in sextuplicate, in septuplicate, in octuplicate, in nonuplicate, in decuplicate
Steps of Developing Replies in Direct Way
The Direct Plan Generally Follows These Steps Express thanks for receiving the inquiry. Supply all the information concerning the matter, and refer both to enclosures and to samples, catalogues and other items being sent by separate post.


Notes: If what the inquirer has asked for is not available, but there is an alternative, offer it to him or her. It is very impolite not to give answers to the inquirer or to criticize the product he or she originally asked for.

国际商务英语第4章

国际商务英语第4章

8
Ⅴ. Declining the Counter-offer
Dear Sirs, Re: Declining the Counter-offer for 5000 m/t Steel Plates Type XX We are appreciative of your letter of May 5, which requested a reduction of 3% in the price of 5000 m/t Steel Plates Type XX, i.e., a price reduction from US $ XXX per m/t to US $ XXX per m/t. We are regrettable to say that there is no possibility to cut down our price to the extent you indicated. You know the price of materials has increased substantially to a certain extent and recently we have received a crowd of inquires from buyers in other directions and expected to conclude business with us at something near our level. So, at present, we cannot see our way clear to accept your counteroffer. But in view of our long lasting and friendly business relations, should you agree to meet each other halfway in prices, we think a price reduction of 2% would make this deal clinched, that is, US $ XXX per m/t. Looking forward to hearing from you soon. Siffer

商务英语入门第四章_外教社修订版

商务英语入门第四章_外教社修订版

4
Chapter
Management
What is management?
Planning
— The SWOT analysis is an extremely useful tool for understanding and decisionmaking for all sorts of situations in business and organizations.
4
Chapter
Management
What is management?
Planning
Planning answers several fundamental questions for managers: — What is the situation now? — What is the state of the economy and other
— Tactical (short-range) planning (战术规划/短期规划) ✓ It is the process of developing detailed, shortterm strategies about what is to be done, who is to do it, and how it is to be done.
environments? — What opportunities exist for meeting people’s needs? — What products and customers are most profitable? — Why do people buy (or not buy) our products? — Who are our major competitors? — What threats are they to our business?

国际商务英语写作部分第四章至第六章

国际商务英语写作部分第四章至第六章

2.“Sell” your product
(1) Referring to your inquiry of April 23 for our canvas gloves, we immediately contacted our manufacturers,who promised to give us the quotes in the near future. before long.
3. Validity
(1) This offer will remain
open
effective
valid Firm/stand available good (2) The price are subject to our final confirmation by fax. (3) Our prices are binding until… until June 30.
一、Pattern and Substitutions
1.Thank the customer’s inquiry
(1) We have received
are in receipt of
acknowledge (receipt of) have for acknowledgement / reply beg to acknowledge the receipt of wish to thank you for This letter acknowledges receipt of
(3)
(5) We have the products of the finest material and the highest craftsmanship and shall agree to grant you give allow make a 20% special discount for a quantity of more than 100dozen. (6) Payment by irrevocable L/C in Us dollars on a US bank,allowing part-shipment,transshipment and house bills, and valid for 90days from order date.

商英写作unit 4 Quotation, Sales Letters

商英写作unit 4 Quotation, Sales Letters

Reply to the first letter:
敬启者： “白兔”牌混纺毛毯 感谢贵方8月24日对上述1 000件货物的报价。 我方立即与客户取得了联系，他们表现出了极大的兴趣， 因为市场对此毛毯的需求正在增长。然而， 我方发现贵 方报价偏高。如果贵方每件商品能降到38美元的话，我 方的客户ABC公司将有可能订购2000件。ABC公司是 本国最大的进口商之一。如果贵方能降低报价满足他们的 要求， 便能抓住获得他们订单的极好机会。我方希望贵 方能利用此机会，并将从不断扩大的市场中受益。 我方恳请贵方尽最大努力降低价格，并急盼收到贵方 的回复。 谨上

3、买方要求报价及卖方回复： 本公司是在中华人民共和国深圳经济特区注册的 一家合资企业， 主要供应和维修陆地及近海油田 钻探设备。我方想购买8台“林肯”牌焊机部件， 详见附件。我方希望收到贵方关于这些部件的报 价。 十分感谢贵方早日回复。 感谢合作并顺致敬意。

Commission:
a commission of 3%, 3% commission 百分之三的佣金 two items of commission 两笔佣金 The above price is inclusive of your commission of 1%. We receive a commission of 3% on sales. 我们按销售量收取3%的佣金。

备注： （1）如果超过指定的6个工作日，买房每日应付 120美元的劳务费，并提供食宿、交通等费用。 （2）若因卖方的失误，买房将不付120美元的 劳务费。 （3）安装说明、维护操作手册及所购部件的配 件目录将随货物一同送达。 价格有效期：此报价发出之日其30天之内有效。 顺致敬意

外贸英语写作 第四章-商务英语的文体

外贸英语写作 第四章-商务英语的文体

三、在英语中用表示动作的词和主动 语态写作使得行文更有力。 语态写作使得行文更有力。
用表示动作的陈述句来写，尽量少用there be 句型，例 如： There were four companies that bid for the contract. 修改后： →Four companies bid for the contract. 四家公司投标 争取这项合同。 There was a meeting of the staff yesterday in Chicago. 修改后： →The staff met yesterday in Chicago. 工作人员昨天 在芝加哥开了会。 There are two interesting proposals for alternative energy sources which deserve research support. 修改后： →Two interesting proposals for alternative energy sources deserve research support. 有两个关于利用替 代能源的提议值得给予研究资助。
2.删除那些解释明白无误事实的词语 In the color of blue 可以简化为in blue in blue。 in the year of 1995 可以简化为in 1995 in 1995。 In the introduction at the beginning introduction 导言都是在书的开头的，因此at at the beginning 可删去。
Business English Writing
第四章 商务英语的文体 (Business English Style)

商务英语写作unit 4

商务英语写作unit 4

6. Body ① Opening. Introduce the context and the purpose of the memo briefly and clearly to attract reader’s attention. ② Body. Explain the details concisely. If the message is lengthy, divide it into logical sections and put them in order according to importance. Give numbers or subtitles to different sections to make it clearer. 7.Closing Ask for reply courteously. If the memo is only written to transmit information, give a brief closing to make the structure complete.
New Words & Practical Sentences Patterns
memorandum use) 备忘录 organization frequently Inter-office communication category branch staff superior n. (also “memo” for informal n. 组织 adv. 经常地，不断地 adj. 办公室间的 n. 交流 n. 种类 n. 分支机构，分部 n. 员工 n. 上级
subordinate instruct Personnel assistant urge delivery timber warehouse shipping schedule
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• Apple
• 1 Infinite Loop • Cupertino, CA 95014 • 408.996.1010
• Telephone:86-755-88396091Mobile Phone:13058033640Fax:86-75588396094Address:4th floor, building 3, Tangtou 3rd Industrial Park, ShiYan town, Baoan DistrictZip:518108Country/Region:China (Mainland)Province/State:GuangdongCity:She nzhen
Quantity 400 meters 500 meters 300 meters
Pattern No. 28 48 69
Prices $ 200 per meter $ 150 per meter $ 120 per meter
We are looking forward to your reply.
We hope this transaction will lead to an enduring relationship between us.
Yours sincerely, Rose Keynold
III. Sample Contrast
1. Placing an order
Poor
Dear Mr. Chen: We have got your letter of July 12 and received patterns of your cotton prints. We’d like to order the following items:
Since we need the goods quite urgently, please effect shipment one month after receipt of our L/C.
Yours Sincerely, Simon White
II. Sample Analysis
Letter B Confirming an order for tea
customer ✓ Hope for further order
2. Confirmation letters
When you are unable to accept the order, you should reply in time either to decline the order or to make a counter-offer. ✓ Thanks for the order ✓ Proper reasons to decline the order with regret ✓ Recommendation of other items as a replacement or presentation of counter-offer ✓ Hope for serving the customer in the future
(Tosis
Letter B Confirming an order for tea
(Continued)
According to the terms of L/C, we have drawn upon you for the amount of invoice, $4,200, at three months, sight upon you through Bank of China, Singapore Branch, and we trust you will meet the bill on presentation.
2. Confirmation letters
The letter contains the following parts: ✓ Thanks for the order ✓ Favorable comment on the items required ✓ Assurance of the best attention ✓ Other items which may be of interest to the
Sincerely yours, Mary Smith
III. Sample Contrast
1. Placing an order
Improved
Dear Mr. Chen: Thank you for your letter of July 12 and patterns of your cotton prints. We find both quality and prices satisfactory and are pleased to order the following items:
5 chests of West Lake Longjing Tea—$2,000 5 sacks of Hainan Languiren Tea—$2,200
We have already applied for import license and L/C for this order and will inform you of the reference numbers of both as soon as our applications have been approved by the government agencies concerned.
1. Order letters
Usual information includes: Item names; Item models; Quantity of each item; Unit price; Total price; Other information such as color, size, weight, material, and other special features.
(To be continued)
17
• Apple, the famous manufactor of phone and computer, is going to buil a exhibition hall in New York. They need a lot of lights to docurate the hall, and they want to cooperate with a Chinese company. After taking part in the Guangzhou Fair, they found that the lights produced by a company in Shenzhen are favorable. Therefore, they begin to contact the Shenzhen's company for buying different kinds of lights.
Order letters need to be clear and concise to avoid confusion. Besides sufficient information must be provided so that there will be no further questions about the order.
Quantity 400 meters 500 meters 300 meters
Pattern No. 28 48 69
Prices (net) $ 200 per meter $ 150 per meter $ 120 per meter
Our usual terms of payment are one month from date of invoice. We hope to get the goods before July 31.
Chapter 4
Order Letters and Confirmation Letters 订单与确认函
1. Order letters
An order letter is defined as “a request by a customer for a company to supply goods or services”.
2. Confirmation letters
When a company receives an order letter or order form, it often responds with a confirmation letter. A confirmation letter must be clear and specific about what is being confirmed or what is being changed.
shipped the tea by MS (motorship) Pioneer, leaving here for Singapore
today. We are sure that the goods will reach you safely and will give you every satisfaction.
Dear Mr. Simon White: Thank you for your esteemed order dated October 15 for:
5 chests of West Lake Longjing Tea—$2, 000 5 sacks of Hainan Languiren Tea—$2, 200 Our best attention has been paid to the execution of this order, and we have
9
II. Sample Analysis
Letter A Placing an order for tea