体验商务英语综合教程4考试参考ppt课件

Para 5 Contemporary
Contemporary, contemporaneous, simultaneous, synchronous, concurrent, coincident, concomitant are all synonyms, meaning “existing or occurring at the same time”. 1). Contemporary is used more often of persons, contemporaneous of events and facts.当代的，同时代的，同时期的 e.g. The composer Salieri was contemporary with Mozart. A rise in interest rate is often comtemporaneous with an increase in inflation.

The word “associate” has a number of parts of speech. It is used as a vt in the text. It can also be used as in vi, or a n. or an adj.
1). When used as vi, it, similar to the word “join”, means to join in a form a league. e.g. If his health permits, he will ~ in many important business ventures. As vi, it also means to spend time socially 与某人交往或打交道 e.g. She often ~ with her coworkers on weekends. 2). Used as n., “associate” may mean a person united with another or others in an act, enterprise, or business. Used in this context, it is a synonym to partner or colleague. 同事，伙伴 e.g. He never hangs out with his ~s in the evening. 3). “Associate”, as an adj., means “joined with another or others and having equal or nearly equal status or having partial status or privileges.” （与 某职业或组织）联合的，联盟的，合伙的 e.g. David is an ~ editor of Nature magazine. (副主编，助理编辑) an ~ judge 陪审法官 the ~ producer of a film 联合制片人

❖Portico Systems Inc.
▪ Portico Systems Inc. is a company that offers innovative solutions which enable health plans to reduce administrative, medical and IT costs. Ned Moore, CEO and co-founder of the company, has been involved in the healthcare industry working with health care payers for more than 10 years. He brings to Portico Systems an understanding of the current market challenges along with their strategic impact and the opportunities that they present for the industry.
B V P S OW
Chapter 8 Book 4
SIBC, DUFE
Background Information
❖The Ivy Plus
Chapter 8 Book 4
▪ IVY Plus is a private network of elite business professionals and investors from the alternative investment industry including hedge funds, private equity and real estate. Members must be invited to gain access to Ivy Plus Investor Forums and Educational Seminars. Membership is limited to graduates of global top 50 universities working in the industry or investing in alternative investment strategies.

案例研究4: 创新与竞争
创新思维
培养创新思维，发现和应用新的商业机会，保持竞 争优势。
竞争策略
了解竞争分析和竞争对手的策略，制定有效的竞争 策略。
案例研究5: 领导与管理
1
领导风格
了解不同的领导风格，掌握有效的领导技巧。
2
团队管理
学习如何建立和管理高效团队，提高员工的工作效率。
3

决策能力
培养有效的决策能力，应对各种商务挑战。
课程总结与展望
通过体验商务英语综合教程4casestudy，您将掌握关键商务英语技能和知识， 为您的职业发展打下坚实的基础。期待与您一起共同成长！
2
谈判技巧
掌握有效的谈判策略，了解国际商务谈判的文化因素和技巧。
3
解决冲突
学会用英语与他人解决商务冲突，平衡各方利益。
案例研究3: 营销和广告
市场分析
通过市场调研和竞争分析，了解如何制定有效的营销策略。
品牌推广
学习通过各种渠道和媒体推广品牌，并培养与客户建立关系的技巧。
广告创意
掌握制作创意广告的技巧和策略，吸引目标受众的注意力。
体验商务英语综合教程 4casestudy
欢迎来到体验商务英语综合教程4casestudy！在这个课程中，我们将通过一系 列案例研究，深入探讨商务英语的各个方面，帮助您提升职场交流和谈判的 能力。
课程介绍
本课程旨在培养学生在商务环境中运用英语进行沟通和交流的能力。通过案 例研究和实践训练，学生将学习到与国际商务相关的知识和技巧。
案例研究1: 公司策划与发展
战略规划
通过战略规划分析公司的目标、竞争环境和资源分 配，为公司的发展制定长期规划。
业务扩展

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Letter of Credit
❖ Revocable/ Irrevocable ❖ Documentary/ Clean ❖ Confirmed/ Unconfirmed ❖ Sight/ Usance, or Time ❖ Transferable/ Non-transferable ❖ Revolving ❖ Reciprocal ❖ Back to Back ❖ Anticipatory (→Red Clause L/ C) ❖ Standby
Unit 4 Terms of Payment
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Learning Objective
❖ To make clear terms of payment; ❖ To know the difference between the
three basic terms of payment.
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Background Information
❖ 3) RMB￥898 in total. ❖ 4) The results of the investigation of the
financial standing of the Malaysian Trading Company.
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D/ P
D/ A
D/P at Sight
D/P after Sight (D/P. T/R)
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L arrangement with a bank by which the bank will accept and pay bills of exchange for the customer.
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1. Risks might interrupt business, create legal liabilities, cause economic loss and endanger employees lives and well-being.
2. Risk management process includes: assess risk, develop systems, implement programs, monitor efforts and evaluate or modify systems.
breach n. A breach of an agreement, a law, or a promise is an act of breaking it. 违背；破坏（条约、法律或承诺）
☆他们的行动使两国关系面临严重恶化的危险。
Their actions threatened a serious breach in relations between the two countries.
breaches, non-compliance with regulations, and liabilities…
compliance n. Compliance with something, for example a law,
treaty, or agreement means doing what you are required or expected to do. 服从；承诺
external scenarios that may directly affect your business.
scenario n. If you talk about a likely or possible scenario, you are talking about the way in which a situation may develop. 设想，可能 发生的情况

✔
6) If I were you, I’d take a closer look at what our competitors are doing. a) c) promise ✔ advise b) insist 7) You’ll never clinch (达成协议) the deal if you procrastinate (拖延,耽搁). a) promise ✔warn b) c) deny 8) It wasn’t me who sent you an infected file. a) apologise ✔ deny b) c) suggest 9) We’ve got to launch our new BX2 model by the end of September, it’s crucial. a) offer b) insist c) acknowledge ✔ 10) What about hiring more temporary staff? a) b) offer c) promise ✔ suggest
Reading – New expressions
Single out • Be content to/with Reward … with • Dead set • Take … off • • Gourmet ['ɡuəmei] meals • • Ergonomic [,ə:ɡəu'nɔmik] • chairs • • • • • • Garden allotments [ə'lɔtmənt] Lay on Whisk sb. To do sth. Take-over bid Sever … from… Stay-put Issue … with …

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Even so, the image of companies portrayed by the market and the general public___________(S5) far from ethical. For example, in a survey of students' views of the Japanese business community, conducted in autumn 2000, 68% of the respondents agreed that "Honest companies are not ___________(S6) while dishonest companies are making profits"; 63% believed that " There is hardly any information as to which companies are ___________(S7) , "; 84% believed that ―__________ (S8) "; and 62% agreed that "many companies believe it's worth engaging in unlawful practices." If this is the new generation's perception of reality, it means that______________ (S9) . Certainly, companies whose business performance has deteriorated as a result of scandals____________ (S10) . But such efforts are not long-lasting if a company fears they will reduce its competitiveness.