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一、开发新客户Dear XXX,We have learned from our old client that you are one of the leading XXX importers in Italy. Therefore, we do hope there is a chance for us to cooperate with each other in the near future. (表明合作意向)We are one of the biggest XXX manufactures in China.(介绍自己的身份)All our products are manufactured strictly and provided to over 30 countries already.Attached please find our latest catalogue and quotation.(直接给出报价单)We look forward to your trial order.Yours faithfully,XXX二、样品寄送通知Dear XXX,I’m now writing to inform you that the samples that you requested were sent by Federal Express today. (告知客户寄送时间及方式)In the mail, I’ve also enclosed a quotation.(附上最新的报价单)Please let me know at your earliest conveniences as soon as they arrive. Thanks a lot!I’m looking forward to your earliest response.Yours sincerely,XXX三、拒绝临时取消订单Dear Sir,Thank you for your letter of March 12th. We’re very sorry that we can’t accept cancelling the order at the last moment.(表明自己的态度)Since your products are ready for shipment, it will be a huge loss for us if you cancel the order.(说明理由)So we have difficulties in accepting your request.Best regards,XXX四、付款确认Dear XXX,I’ve received your mail informing tha t the amount of ￥100,000,000 (再次说明金额)as payment for my invoice NO.1234567 has been transferred to our bank.Thank you very much for your cooperation.Yours,XXX五、邀请来访Dear XXX,It was great to meet you at the 2017 Canton Fair last week(唤起客户记忆)and we’d like to thank you for your being interested in our XXX.In order to deepen our business relations, we’d like to invite you to our company in Shanghai.(表明意向)This would be a good opportunity for you to get an overview of our facilities and company cultures, as well as to discuss common interests.We’ll meet all your expenses during this visit.(告知客户关注的来访费用)With regard to possible dates, we do hope that you could come at the end of the month.(表明意向时间)Please let me know whether this w ould be suitable for you. I’m looking forward to your reply.Yours sincerely,XXX六、介绍新产品Dear XXX,We’re pleased to inform you that we’ve made our new products available on the market. Much to our delight, they enjoy great popularity.(说明新产品已上市且好评不断)As we guess you might be interested, we’ve sent you by UPS half a dozen samples for your trail use. (告知已寄送试用品)Attached please find copy of our latest catalogue and quotation.(附上报价单) We hope you’ll take this opportunity to enlarge your bus iness scope.Yours sincerely,XXX七、维护老客户Dear XXX,It’s been three month since we executed your last order.Recently we’ve developed new business relations with three more purchasers, from whom we got in large quantities of XXX. (告知产品近期很受欢迎)I’d like to inform you that for a limited period of time, we are reducing prices on certain items. (告知老客户降价通知)Please have a look at the attached catalogue and quotation. If you wish to order large quantities, e-mail me. We’ll work out terms and con ditions to our mutual benefit.We’re glad to give you this discount in view of your previous orders(告知客户折扣只有他才有) and would appreciate a prompt reply.Yours sincerely,XXX八、请求介绍新客户Dear XXX,I’d like to inform you that we’ve sent XXX you required last month.(简要回复之前的邮件)Attached are our catalogue and quotation for the complete ranges.Our company has established business relationship with you since 2014. As you know, we’re devoting ourselves to expand our business abroad all the time. (表明想要扩展业务的意向)I would appreciate it if you could recommend some potential purchasers to us. (说明想要他推荐新客户)It’s known to all that Chinese XXXs are renowned for their good quality, attractive designs and fine workmanship. They have enjoyed great popularity in the European market. (阐述自己的优势)We believe that through your favorable help we’ll meet with extensive reception in your country.We look forward to your favorable reply.Yours,XXX九、转介绍被拒绝Dear XXX,Thank you for your email of March 12th, we can fully understand your situation and are sorry for putting you in a dilemma.(说明自己了解客户的难处并表示感谢)Thank you all the same.Yours faithfully,XXX十、感谢介绍客户Dear XXX,Thank you very much for introducing XXX Company to us.(直接表明邮件主题)The establishment of new business relationship with such a large company helped increasing our sales greatly.Last week, we signed a contract with the director Mr. XXX, who held you in high regard and was particularity interested in our products designed for the U.S. market. (告知与新客户合作情况)We look forward to providing them with the most costly effective services so that they will never feel regretful to cooperate with us.We owe you the greatest debt of gratitude.(对老客户再次表示感谢)Yours sincerely,XXXbai、请求建立商业关系duRogers Chemical Supply Co. zhiE.daoStreet Omaha8,Neb Gentlemen: We have obtained your name and address from Aristo Shoes, Milan , and we are writing to enquire whether you would be willing to establish business relations with us. We have been importers of shoes for many years. At present, We are interested in extending our, range and would appreciate your catalogues and quotations.If your prices are competitive we would expect to transact a significant volume of business. We look forward to your early reply.Very truly yours 自米兰职权里斯托鞋类公司取得贵公司和地址，特此修函，祈能发展关系。
1.邀请客户见面Dear MichacelGlad to meet you at Canton Fair ! We’re please to know that you will come to Shanghai next week.If possible ,please visit our company then. We could collect your interested items togeher in our showroom.Looking forward to your reply!Regard,PeterThe items which you selected in our booth will be collected together in our showroom摊位2.讨论时间地点Dear MichaleThank you for your prompt reply! It is OK for us on 2 Feb.Could you please advise your flight No. ? We will arrange the pick-up at Shanghai Hongqiao airport and drive you to Hilton hotel after meeting.Kindly let me konw if any change about your trip .Thanks and best regard ,PeterCould you kindly advise your itinerary?旅程Please keep me posted on this!请让我知道这件事的最新情况。
It is acceptable to pick you up on 8:30 a.m.? In the lobby?在酒店大堂3.取消会面Peter，As I have another meeting in Qingdao ,I won’t come to Shanghai in this trip,Maybe next time.Sincerely,MichaelHope to see you ASAP!Please accept my apology.Please help to cancel my hotel bookingKindly check the attached scanned copy of my passport.见面后的跟进John,According to your selection this moring, We’re now preparing for the offer sheet, and will send it to you in 3 days.Best4.开发潜在客户Dear July,Glad to find your e-mail address from website.We supply all kinds of hand tools to global market with good quality and reasonable price,and very familiar with ANSI,BS,DIN,NF&JIS standards.Per my visiting your company web, I found that you have several chain stores in Europe,US and Japan. It is our pleasure to find a way to cooperate with you!Here attached some photos for our showroom and some current hot-selling items.I will send you the offer sheet, factory audit report and 3 party testing report in other separate e-mail soon.Best regards5.开发信Hi sir,Glad to hear that you’re on the market for fiberglass.We specialize in this filed for several years,with the strength of chopped strand mat and stitch chopped strand mat ,with good quality and pretty competitive price.Should you have any questions ,pls do not hesitate to contact me.FREE SAMPLES will be sent for your evaluation!Ths&brMandy****Co,Ltd.Add:****Tel:****Fax:****Mail:****Web:****Dear sirGlad to hear that you’re the leading retailer of bathroom!We specialize in cast iron bathtubs for 17 years, and hope to find a way to cooperate with you!Attached some pictures for your review.Please contact me if any questions.Thanks and best regards,7.介绍自己的优势主题:优势及试验报告July请查收附件的第三方测试报告。
外贸英语函电实战Unit 1 Establishing Business Relations建立贸易关系内容简介获取客户信息的渠道有很多种，但主要的渠道包括以下几种，比如国内外的展会，B2B网站，搜索引擎，朋友介绍等。
无论这些信息是如何获取的，目的都是与客户取得联系并成功地向他们销售自己的产品。
要与客户建立贸易关系，成功的销售产品，这要求我们要十分重视第一次与客户的联系。
通过邮件联系，向客户展示自己公司的实力和优势，促成合作。
1. Self introductionDear Sirs,This is Water from SHV Company. I’ve been working in DVD field for more than five years. Hope that I can serve you with my professional experience from now on. Please feel free to study our offer as below.First of all, I would like to introduce you some information about our factory. SHV Company is a professional manufacturer in producing Portable DVD Player, covering 7’, 8.5’, 9’, 10.2’. And SHV got the supports as below.Staff Number: over 300Production lines: four linesMonthly capacity: 60,000pcsQuality control: FCC, CE, EMC, CCC, RoHSFactory management: ISO 9001 International Quality Management System and ISO14000 International EnvironmentManagement SystemMarkets: xxx from Spain, xxx, xxx from Italy, xxx from Germany, xxx from Ukraine, xxx from Bulgaria, xxx from Russia, xxx from Israel, xxx from Iran, xxx, xxx from India, xxx from Middle East, xxx from Paraguay, xxx from Panama, etc.Now I would like to offer you the fast sale item with best price for your reference first.Model: Item A701, 7’ swivel screen with TV tuner, USB＆Card RenderOffer: FOB Shenzhen US$50MOQ: 1000pcsSamples and more information are available for your study anytime. We appreciate your kind reply soon.We are looking forward to our cooperation in near future.Best regards,Water1. 第一次主动联系客户，介绍自己在行业内的经验和成绩。
外贸信函推销商品外贸中的推销信函你会写吗?来看看吧!I enclose an illustrated supplement toour catalogue. It covers the latest designs which are now available from stock. We are most gratified that you have, for several yeas. Include a selection of our products in your mail-order catalogues. The resulting sales have been very steady. We believe that you will find our new designs most attractive. Theyshould get a very good reception in your market. Once you have had time to study the upplement , please let us know if you would like to take the matter further. We would be very happy to send samples to you for closer inspection. For your information, we are planning a range of classical English dinner services which ,should do well in the North American market. We will keep you informed on our progress and look forward to hearingfrom you.随函寄奉配有插图的商品目录附页，介绍最新设计的产品。
商务英语专业外贸函电实训任务书与指导书山东水利职业学院商务管理系目录§1 实训性质与目的§2 实训任务与时间安排§3 实训作业组织§4 实训成绩考核§5 实训基本内容与指导§1 实训性质与目的一、实训性质商务英语专业《外贸英语函电》实训是国际贸易、商务英语专业的实践性教学环节，是一门将英语知识应用于国际贸易专业写作的课程。
其任务是以国际贸易操作流程为脉络，在讲授有关英语函电的一般格式、常用词汇和习惯表达基础上，将零散的知识加以系统化和条理化，注重训练学生将所学知识运用于实践操作的能力，旨在培养造就一大批英语基础好、操作能力强的外经贸实用型人才。
二、实训目的通过实训，使学生能在模拟情景中，能熟练运用商务信函的词汇及固定句型，掌握各类外贸信函的基本内容及写作技巧，能熟练翻译并写作一般的商务信函、合同等资料，从而能胜任外贸业务的工作。
§2 实训任务与时间安排一、实训任务（一）模拟建立业务关系实训项目教学的目的与要求：根据报纸、使馆、因特网、交易会、商会、往来客户等提供的信息，按照潜在客户的需求，结合本公司的业务范围和发展需要，撰写要求建立业务关系的信函、资信调查函和对公司作简介。
要求信息来源表达清楚，公司介绍得当，建交愿望表达明确；信函结构完整，条理清楚，过渡自然；表达清楚准确，无重大语法错误。
实训项目教学内容：1.相关语句的翻译，句型盘练，重点词语用法盘练；2.公司介绍练习；3.建交函和资信调查函的写信练习。
实训项目教学的场所：计算机房（二）模拟询盘、发盘实训项目教学的目的与要求：能够以进口商的角色，根据公司的实际业务范围和需求，用正确格式撰写询购产品的信函；能够以出口商的角色，对进口商的询盘予以答复，撰写产品报盘的信函；掌握询盘和报盘函中重点词的用法和常用的句型。
撰写询盘函时能够清楚地表达自己的需求；能够根据商品的可供情况对进口商的询盘函做出恰当答复，报盘的各项条件表达清楚。
推销产品信函1尊敬的客户，我们高兴地向您推荐我们的最新产品，这款产品是我们公司经过精心研发并费时多年推出的，并已通过多项严格的质检和测试。
我们相信这款产品将会给您带来非常满意的使用体验。
产品介绍我们的产品主要是为了满足人们在户外运动、旅游、野外探险等活动中的需求而设计的。
产品具有以下特点：1.轻便：我们采用了轻质材料制作，整个产品非常轻便，您可以轻松携带和使用。
2.耐用：我们的产品采用了高强度材料制造，能够在强烈的阳光、雨雪和风暴中保持稳定运行，并且使用寿命非常长。
3.易于操作：我们的产品设计简洁、易于操作，不需要复杂的安装步骤，让您更省心。
4.安全性高：我们的产品采用了多项安全措施，确保用户在使用过程中不会受到任何伤害。
产品优势相比其他类似产品，我们产品的优势在于：1.高性价比。
我们的产品在质量上丝毫不输于其他品牌的产品，但价格相对更加亲民。
2.健康环保。
我们减少对环境的污染，致力于生产健康环保的产品，让您的运动搭配安心产品。
3.自主研发。
我们自主研发，完全掌握产品的质量和性能。
因为我们了解产品，所以我们可以更好地为您提供售后服务。
资质认证我们的产品已通过国家ISO9001质量管理体系认证，并获得了多项专利。
售后保障我们提供全方位的售后服务支持和技术支持，让您在购买、使用我们产品的过程中获得100%的满意。
买我们产品的优势在于：1.快速交货：我们采用快捷的物流配送方式，能快速送达您手中。
2.优质售后：我们提供全天候的售后服务、技术支持，确保您在使用过程中没有任何问题。
如果您对我们的产品有兴趣或者有任何疑问，请随时与我们联系。
衷心感谢您对我们公司的信任和支持。
此致敬礼此致敬礼。
