商务英语2

大学商务英语教材第二版答案Unit 1: Introduction to Business English1. Answer: Business English refers to the specialized language used in the context of business and commerce. It includes vocabulary, phrases, and expressions that are commonly used in business communication, such as letters, reports, presentations, and negotiations.2. Answer: a) Business English can help students develop their language skills in the context of business and commerce, which is essential for their future careers. It enables students to effectively communicate with clients and colleagues, understand business documents and reports, and participate in business meetings and negotiations.b) Business English can also provide students with a better understanding of the global business environment and different cultures. It helps them develop cross-cultural communication skills and adapt to international business practices.3. Answer: The importance of Business English can be seen in various aspects. Firstly, with global business becoming more interconnected, English has become the lingua franca of business communication. Proficiency in Business English is crucial for international business interactions.Secondly, effective communication is essential for business success. Business English provides the necessary language skills to communicate ideas, negotiate deals, and resolve conflicts in a professional and confident manner.Thirdly, business documents and reports are commonly written in English. Understanding and producing well-written business communication is crucial for exchanging information accurately and efficiently.Unit 2: Business Communication1. Answer: Business communication refers to the exchange of information, ideas, and messages within a business environment. It includes both internal communication within an organization and external communication with clients, customers, and other external stakeholders.2. Answer: a) Written communication: This includes business letters, emails, memos, reports, and other written documents. Written communication allows for a formal and documented exchange of information, ensuring clarity and accuracy.b) Oral communication: This includes face-to-face conversations, phone calls, video conferences, and presentations. Oral communication allows for immediate feedback and enables non-verbal cues such as body language and tone of voice to convey messages.c) Non-verbal communication: This includes gestures, facial expressions, posture, and other non-verbal cues. Non-verbal communication can greatly impact the effectiveness of a message and is particularly important in cross-cultural communication.3. Answer: Effective business communication is crucial for various reasons. It helps build relationships and trust among colleagues, clients, and stakeholders. Clear and concise communication ensures that everyoneunderstands their roles and responsibilities and avoids misunderstandings or errors.Furthermore, effective business communication saves time and resources by minimizing unnecessary back-and-forth communication and ensuring that tasks are completed efficiently. It also enhances the professional image of individuals and organizations.Unit 3: Business Writing1. Answer: Business writing refers to the specific writing style and techniques used in the context of business communication. It aims to communicate information, ideas, or messages clearly, concisely, and professionally.2. Answer: a) Clarity: Business writing should be clear and easy to understand. It should avoid unnecessary jargon, acronyms, or technical terms that may confuse the reader. Use simple and concise language to convey the message.b) Conciseness: Business writing should be concise and to the point. Avoid lengthy sentences or paragraphs and eliminate unnecessary information. Use bullet points or headings to organize information effectively.c) Professional tone: Business writing should maintain a professional and formal tone. Avoid using slang, colloquial language, or informal expressions. Use proper grammar, punctuation, and spelling.d) Audience awareness: Consider the needs and expectations of the target audience when writing. Adapt the writing style and tone accordingly to ensure the message is well-received.3. Answer: Good business writing skills are essential as they contribute to effective communication in a professional setting. Well-written business documents instill confidence and convey credibility to clients, stakeholders, and colleagues. Clear and concise writing ensures that messages are understood accurately and reduces the risk of miscommunication or misunderstandings.In addition, well-written business documents facilitate decision-making and help in the planning and execution of business strategies. Whether it is a business proposal, a report, or an email, strong business writing skills are crucial for success in the business world.(Note: This is a sample response and the actual answers may vary depending on the specific content of the textbook.)。

Unit 21.The manufacturer, therefore, has to find the balance between designing a separate car foreach market – which would be exorbitantly costly – and designing one car for all markets.因此，制造商就必须在为每个市场设计一辆不同的车（这当然需要高昂的费用）和为所有市场设计同一款车之间寻求平衡。

2.Such opportunities are not normally available to a company that operates only in onecountry or is only just entering a new country.只在一个国家经营或只进入一个新的国家的公司通常得不到这样的机会。

3.The advent of the Internet and Intranets has the potential to accelerate the process ofmining all markets for relevant information and for features that can be included in new products.互联网和局域网的来临有可能加快发掘所有的市场找到相关信息和能被用到新产品中的特征的过程。

4.The laboratories co-ordinates their efforts by looking at the possibilities of melding productideas arising from different countries.这些实验室通力协作寻求把产生于不同国家的关于产品的想法加以整合的可能性。

5.The product itself may have been developed with reference to observations of present andpotential customers rather than conventional market research.产品本身的开发也许参考了对现有或潜在客户的观察，而不是常规的市场研究。

Unit 21. Red tape and other examples of government bureaucracy hinder a company’s entry into a market. 政府官僚作风的繁文缛节及其他条规阻碍公司进入市场。

2. In these days of increasing global integration, the task many international marketers face is not so much market entry as managing the marketing mix in different national markets. 在全球不断一体化的今天，许多国际营销所面临的任务与其说是进入市场不如说是在不同国际市场管理市场营销组合。

3. Some companies, however, do develop the same product for all markets regardless of existing local preferences.然而一些公司对于所有的市场坚持开发同样的产品而不管当地市场的偏好。

4. Firms sometimes customize a product to every market; at other times they offer one standardized product everywhere; and sometimes they compromise and settle in the middle. 企业有时为每个市场定制同一种产品，有时为所有市场提供一种规范化的产品，还有些时候他们在这两种之间折中选择。

5. The advent of the Internet and Intranets has the potential to accelerate the process of mining all markets for relevant information and for features that can be included in new products. 互联网和局域网的来临有可能加快收集不同市场的信息及可用于新产品的市场特征这一过程。

1. Globalization is the actual movement or potential to move across borders of nations in areas of trade, investment, technology, finance and labor.全球化在贸易、投资、科技、金融和劳务这些领域是一个潜在正在发生的跨越国界的趋势。

2. Globalization has resulted in increasing financial flows and trade between countries, as each country tries to establish itself into the global economy.因为每一个国家都尝试纳入到全球化经济体系中去，全球化导致了各个国家资金流动，贸易的不断增加。

3. The WTO is the main multilateral trading agreement, which provides a forum for countries to promote free trade and resolve trade disputes.世界贸易组织是一个主要的多边贸易协定，它为各国提供了一个讨论的场所旨在促进自由贸易，解决贸易争端的论坛。

4. OPEC used its control to artificially raise the oil prices in its member countries in 1973.在1973年，石油输出国组织人为的通过成员国抬高了油价。

5. The country’s economy has emerged from rece ssion for the reason that the government adopted some flexible policies.因为政府采取了一些灵活得政策，所以这个国家从经济萧条中走出来了。

Unit 11. The World Bank’s key role is to improve living standards and assist developing nations through making credit and other forms of assistance available to achieve a sustainable development.世界银行的关键作用是通过提供信贷和其他形式的援助来实现可持续发展来提高生活水平和协助发展中国家。

2. So in order to smooth out the international business cycle, and thus reduce the duration and damage of recessions, OPEC could temper oil prices and control booming or slumping economic growth.所以为了消除国际商业周期，从而减少经济衰退的时间和损失，石油输出国组织可以调低油价，控制经济增长或萧条。

3. Its members benefit from liberalized trade gaining access to a larger demand market, new technologies, managerial techniques, raises in living standards, and employment opportunities.其成员受益于自由贸易进入更大需求市场，新技术，管理技术，提高了生活水平和就业机会。

4. Under his influence, the organization’s international secretariat was established in Paris and he was instrumental in creating the ICC International Court of Arbitration in 1923.在他的影响下，该组织的国际秘书处在巴黎成立，他在1923年创建了国际商会国际仲裁法庭。

商务英语Unit2参考答案Unit 2 BrandsPart I Business V ocabularyDirections: There are 20 incomplete sentences in this part. For each sentence there are four choices marked A, B, C and D. Choose the ONE that best completes the sentence. Then mark the corresponding letter on the Answer Sheet with a single line through the center. This part totals 20 points, one point for each sentence.C1 A brand can be a name, a term or a symbol. It is used to ______________ a product from competitors’ products.A differB competeC differentiateD compareB2 Brands should add value to products. It’s a _______________ effect whereby one plus one equals three.A energyB synergyC coordinationD collaboration D3 The better-known the brand name, the more people want to _______ it _______.A copy…offB send…offC break…offD rip…offA4 In the past Calvin Klein took a relatively passive _______________ to the counterfeit problem.A approachB methodC wayD modeB5 But as sales and brand ________________ have risen, Calvin Klein has become an increasingly popular target for Asian and European counterfeiters.A imageB awarenessC managementD loyaltyD6 I’m worried about the sales of the range of fragrances we ________________ two years ago.A soldB mountedC impoundedD launchedB7 The advert stated – jokingly – that 7 million points were needed for someone to ____________ the jet.A declareB claimC announceD specifyB8 A business student, John Leonard, intends to take Pepsi Cola to_______________ regarding the promotion because he thinks they should give him the prize.A homeB policeC schoolD officeD9 Customers have become less loyal to brands and are more willing to____________ to lower-priced coffee products.A trade inB trade forC trade upD trade downC10 It is ________________ as an exclusive ground coffee for gourmets.A producedB madeC promotedD soldA11 Thank you for the _____________ order of February 2 for 28,800 raincoats.A captionedB captioningC to captionD captionC12 Y our order will be ready for shipment by February 28 and be packed _________ seaworthy containers.A byB throughC inD withinD13 Our raincoats are now packed in a polythene bag each and then in a cardboard box, 12 dozen ______________ a carton.A inB atC14 Each carton is ____________ with a polythene sheet and secured by overall strapping.A liningB lineC linedD to lineB15 In addition, the packing is light ________ weight and therefore easy to handle.A toB inC atD forA16 Since a polythene bag is used for each raincoat, it is attractive and _________ for window display.A all readyB alreadyC all readinessD readinessB 17 ____________ regard to packing in cartons for your order, we would like to give you our comments as follows.A AsB WithC ForD AtA18 Cartons lined with plastic sheets can be well protected ____________ moisture, for they can be secured by overall strapping.A againstB forC byD throughC19 Since the trace of pilferage is ___________ more evident, it is easier to file a claim against the insurance company.A manyB lotC muchD fewerB20 Therefore, cartons are convenient ____________ handle and quite suitable for ocean transportation.A forB toPart II Phrase Translation 1 国际品牌International brand2 民族品牌National brand3 品牌商品Branded goods4 品牌管理Brand management5 ⾼档品牌luxury brand6 经典品牌Classic brand7 品牌知名度Brand awareness8 品牌形象Brand image9 品牌忠实Brand loyalty10 品牌延伸Brand stretching11 物有所值V alue for money12 公司战略Corporate strategy13 许可权利Licensing right14 时装设计师Fashion designer15 快餐公司Fast food company16 ⼴告宣传活动Advertising campaign17 研磨咖啡Ground coffee18 市场份额Market share19 消费者调查Consumer survey20 细分市场market SegmentPart III Sentence Translation1.The aim of the advertising campaign is to enhance brand awareness so thatconsumers become more familiar with our coffee products.⼴告宣传活动的⽬的是提⾼品牌知名度以便于消费者更加熟悉我们的咖啡产品。

商务英语2形考2商务英语2 形考21、As it is known that the aim of every business is to make profit as possible.答案：as much2、—But why is it so much higher in this market?答案：There are many rich people in this area.3、—I wonder if you are able to offer market exclusivity for all of China?答案：Thank you for your interest in representing our product.4、—It seems that the sales volume has not reached our objective.答案：It’s true. I’m sorry about that.5、—ok, what are your initial thoughts on our computers in China? Is there a market?答案：I am very optimistic about the market opportunities in China.6、Sometimes it over half the total time spent on a research problem.答案：takes up7、This is one of the main ways a business learns what customers want.答案：that8、We are full of confidence the Chinese market.答案：in9、—We are now looking for agents to cover southern China.答案：I’m very familiar with the market there.10、When data , it has to be analyzed to decide what it allmeans.答案：has been collected二、翻译：从以下 A、B、C 三个选项中选出与英文最适合的中文翻译。

新世纪商务英语综合教程2详解1. 前言新世纪商务英语综合教程2是一套专门为商务英语学习者设计的教材，旨在帮助学习者掌握商务英语的基本知识和应用能力。

本文将从不同层面对这套教材进行全面评估，并就其特点和优势进行深入探讨。

2. 教材内容概述新世纪商务英语综合教程2主要包括听力、口语、阅读、写作和商务知识五个部分。

其中，听力部分涵盖了各种商务场景下的对话和讲话，帮助学习者提高商务交流能力；口语部分注重商务英语口语的实际运用，让学习者在商务环境中能够流利表达自己的想法；阅读部分囊括了各种商务文献和案例，帮助学习者了解商务相关知识；写作部分则重点培养学习者的商务英语写作能力；最后的商务知识部分则向学习者介绍了一些商务背景知识和常用表达，帮助学习者更好地理解商务领域。

3. 深入评价从整体来看，新世纪商务英语综合教程2在内容设置上非常全面，既注重了语言技能的培养，又兼顾了商务知识的传授。

这种全面性既能够满足学习者在语言技能方面的需求，又能够帮助他们在实际商务场景中应对各种挑战。

教材中的各种案例和对话都贴近实际商务环境，有助于学习者更加深入地理解商务英语的实际运用。

4. 总结与回顾新世纪商务英语综合教程2是一套非常优秀的商务英语教材，它不仅在内容上十分全面，而且注重了实际运用能力的培养。

对于学习者来说，通过学习这套教材，他们可以全面了解商务英语的各个方面，提高自己的语言技能和运用能力。

我非常推荐这套教材给有意向学习商务英语的学习者。

5. 个人观点作为我的文章写手，我个人认为学习商务英语对于现代人来说非常重要。

而新世纪商务英语综合教程2恰好能够满足学习者在这方面的需求，帮助他们更好地适应商务环境。

我非常愿意为学习者撰写更多关于商务英语的文章，并与他们共同进步。

在我的文章中，我充分探讨了新世纪商务英语综合教程2的特点和优势，并就其内容进行了全面评估。

通过不断提及主题文字，我希望能够帮助读者更深入地理解这套教材，并对其产生浓厚的兴趣。