Sme financing problems related to the analysis First small and medium-sized enterprises financing status Reform and opening up china for 30 years of small and medium-sized enterprises obtained arapid development of enterprises 99 of the small and medium-sized enterprises of our countrymore than 60 GDP contribution tax over 50 provides 70 of import and export trade and80 of urban jobs. Small and medium-sized enterprises in our country is also an important powerof independent innovation 66 of invention patent 82 of new product development of smalland medium-sized enterprises from small and medium-sized enterprises has become the economicprosperity expanding employment adjusting structure promote innovation and new industriesof important strength. From 80 years since the outbreak of the international financial crisis the implementation ofthe positive fiscal
policy and loser monetary policy but no small and medium-sized enterprisesfrom the proactive fiscal policy and moderate looser monetary policy benefit directly for instanceof the new 2008 225 million small loan only more than previous year but rose 1.4 only theloans increased 14.9 09 year three months of national credit increased 48 trillion includingloans to small and medium-sized enterprises increased amount only less than 5 .Current loanfinancing difficult has become the bottleneck of restricting the development of small andmedium-sized enterprises and small and medium-sized enterprise production and managementfaced difficulties according to the state statistical bureau of statistics and letter until the and of2008 in the small and medium-sized enterprises of production or collapse closed accounts forabout 7.5the urban employment this
situation is not only more difficult economic recoveryinfluence and directly affect the growth and development of people’s livelihood stable target .Inthis sense the international financial crisis under the impact of China’s economy could not reallylow the key is out of small and medium-sized enterprises vitality can be fully recovered. Second the sme financing reason analysis Sme loans and financing is a cosmopolitan should say see both from China and mechanismof medium and small and medium-sized enterprises there are three main reasons: first themedium and small and medium-sized enterprises small and medium-sized enterprises generallyweak awareness of honesty similar to a few of the common phenomenon may report on tax onsome less ugly statements in Banks this intersection some may form good-looking such loanspoint is reliable became a
problem. But this approach is very adverse instead of enterprises thedevelopment of small and medium-sized enterprises are not healthy we imagine if severaldepartments with all those together the first this enterprise is not sincere he will have a foothold.We manufacture and export-oriented smes in human resources technology capital marketenvironment faced financial crisis there was a huge pressure the development of it is the rootcause of the scientific and technological content of the enterprise the innovation ability of highenough to enter the market is weak the low threshold the fierce competition in the market willincrease these are not good for the development of small and medium-sized enterprises. Secondfrom the bank for small and medium-sized enterprise credit conditions stricter because we aremost Bands it is also considered commercial
bank the risk of their own profits. To the end of2008 the small bad loans is higher than that of the entire banking industry relies low come mampasolving some problems bur the loans of the small and medium-sized enterprises like a bigproblem once countries will still enterprises especially those small problems once thebankruptcy nobody tube so the loan quality cannot guaranteed so in this management system toreduce the risks the bank will demand of small and medium-sized enterprises in providing enoughafter pawn dare loan. Another bank from the operation cost of small and medium-sized enterprisesdo loans will pay more manpower so also does not want to extend loans to small andmedium-sized enterprises A bank operating costs the half is labor cost small and medium-sizedenterprises especially do small very high labor workload but it is the benefit of different
times.Third the sme financing channel is too narrow and small and medium-sized enterprises in thecapital markets have direct financing ways of securities market including small plate and gemAnd private equity funds industrial investment funds venture investment funds risk investmentfunds and the bond market etc. But since the sept.25 2008 the small plate market securitiesissued after huachang chemical and closed the door just recently IPO to restart the IPO. But gemis “ten years” good sword people until now only be vivivdly portrayed. Although with gemlisting conditions but a lot of small and medium-sized enterprises to financing for manyenterprises it is still a luxury. In overseas small and medium-sized enterprises in the process ofgrowing only rely on bank loan financing many times is a venture investment risk or the help ofsmall and medium-sized enterprises in
China however can grow in the basic of financingShenzhen has 3000 venture company with a registered capital of 6000 billion but no company iswilling to startup investment enterprise. The company is more mature can the fancy of thesecurities market and gem. Third the sme financing difficulty in solving the problem a From the Angle of the government 1.The government should relax market access control reducing barriers let more smallerBands small and medium-sized enterprises in service for the strategic positioning og those smallBanks to bitter fleabane bitter fleabane. Dynamic development Now China is probably more thana hundred villages and towns of the bank bank established to improve the bottleneck of theeconomic investment county including improving agriculture development of small andmedium-sized enterprises and support will play a very
本科毕业论文（设计） 外文翻译 原文： Financing of SMEs Abstract The main sources of financing for small and medium sized enterprises (SMEs) are equity, trade credit paid on time, long and short term bank credits, delayed payment on trade credit and other debt. The marginal costs of each financing instrument are driven by asymmetric information and transactions costs associated with nonpayment. According to the Pecking Order Theory, firms will choose the cheapest source in terms of cost. In the case of the static trade-off theory, firms choose finance so that the marginal costs across financing sources are all equal, thus an additional Euro of financing is obtained from all the sources whereas under the Pecking Order Theory the source is determined by how far down the Pecking Order the firm is presently located. In this paper, we argue that both of these theories miss the point that the marginal costs are dependent of the use of the funds, and the asset side of the balance sheet primarily determines the financing source for an additional Euro. An empirical analysis on a unique dataset of Portuguese SME’s confirms that the composition of the asset side of the balance sheet has an impact of the type of financing used and the Pecking Order Theory and the traditional Static Trade-off theory are https://www.doczj.com/doc/c513331034.html, For SME’s the main sources of financing are equity (internally generated cash), trade credit, bank credit and other debt. The choice of financing is driven by the costs of the sources which is primarily determined by costs of solving the asymmetric information problem and the expected costs associated with non-payment of debt. Asymmetric information costs arise from collecting and analysing information to support the decision of extending credit, and the non-payment costs are from
E---MARKETING (From:E--Marketing by Judy Strauss,Adel El--Ansary,Raymond Frost---3rd ed.1999 by Pearson Education pp .G4-G25.) As the growth of Googel. shows, some marketing principles never change.Markets always welcome an innovative new product, even in a crowded field of competitors ,as long as it provides customer value.Also,Google`s success shows that customers trust good brands and that well-crafted marketing mix strategies can be effective in helping newcomers enter crowded markets. Nevertheless, organizations are scrambling to determine how they can use information technology profitably and to understand what technology means for their business strategies. Marketers want to know which of their time-ested concepts will be enhanced by the Internet, databases,wireless mobile devices, and other technologies. The rapid growth of the Internet and subsequent bursting of the dot- bubble has marketers wondering,"What next?" This article attempts to answer these questions through careful and systematic examination of successful e-mar-keting strategies in light of proven traditional marketing practices. （Sales Promotion;E--Marketing；Internet；Strategic Planning ） 1.What is E--Marketing E--Marketing is the application of a broad range of information technologies for: Transforming marketing strategies to create more customer value through more effective segmentation ,and positioning strategies；More efficiently planning and executing the conception, distribution promotion,and pricing of goods,services,and ideas;andCreating exchanges that satisfy individual consumer and organizational customers` objectives. This definition sounds a lot like the definition of traditional marketing. Another way to view it is that e-marketing is the result of information technology applied to traditional marketing. E-marketing affects traditional marketing in two ways. First,it increases efficiency in traditional marketing strategies.The transformation results in new business models that add customer value and/or increase company profitability.
文献出处: Waitz M. The small and medium-sized enterprise financing under P2P finance [J]. Journal of Business Research, 2016, 8(6): 81-91. 原文 The small and medium-sized enterprise financing under P2P finance Waitz M Abstract Small and medium-sized enterprise financing difficult is worldwide difficult problem. Article introduces the concept of the Internet financial, mainly summarized the P2P financial in the development of financial innovation and integration of science and technology, a combination of academic research on P2P financial now of the five directions of various views and opinions. Points out the current P2P financial problems in the development of risk control, and analyses the trend of the Internet financial. Keywords: P2P financial; Financial innovation; Risk control 1 Introduction Look from the history of enterprise development, a large enterprise originate from small and medium-sized enterprises. Small and medium-sized enterprises (smes) is the most dynamic part of the national economy, often walk in the forefront of technology development, in the high-tech industry, clean energy, green economy, etc, have good performance, play an important role in the economic transformation. Small and medium-sized enterprise financing difficult is worldwide difficult problem. These small and medium-sized enterprise financing environment and narrow channels, more than 60% are unable to get a bank loan. At present, science and technology enterprises and the characteristics of light assets, financing difficulties, become a huge bottleneck of sustainable development. 2 The concept of the Internet financial In the past two years, the Internet financial show explosive growth, since 2014, the Internet financial sector performance strength. Current economic field exists the phenomenon of two special contradiction, one is the small and medium-sized
中小企业融资问题论文3000字 内部和外部两个方面解决中小企业融资难的问题，这是由中小企业自身的问题和外部政策大环境决定的。如下我就为大家收集了中小企业融资问题论文3000字，欢迎阅读！ 摘要：近年来我国中小企业不断发展壮大，在调整经济结构、缓解就业压力、推动技术创新、推动农村工业化、城市化等方面，发挥着重要的作用。然而，融资不畅一直是困扰我国中小企业发展的一个重要瓶颈。中小企业在资金融通方面获得的支持与其发挥的重要作用相比却相当不协调：占全国企业总数99%以上的中小企业占有的贷款数额不超过总贷款额20%。如何解决中小企业融资难的问题，再一次被社会各界所关注。本文对国内外学者关于中小企业融资问题研究的成果进行了简单的综述，将美国、日本中小企业的融资方式和政府支持方面做了比较分析，分析了我国中小企业的融资方式、渠道以及融资难的原因，提出了改善我国中小企业融资难问题的对策。 关键词：中小企业；企业融资；融资难 一、国内对中小企业融资研究的综述 关于中小企业融资困境原因的研究方面，李扬、杨xx（20xx）对中小企业自身的缺陷影响其融资进行了研究。关于中小企业自身素质问题，杨楹源（20xx），李长友（2004）自身的素质是融资困难的根本原因。关于中小企业信用缺失，从规模效应的角度对中小企业融资进行了研究。 在制度原因方面，陈xx等（1xxx），陈xx（20xx）则从制度缺陷，融资体系缺失，创新不足的角度分析了中小企业融资困境。董xx（20xx），胡旭阳（20xx），
陈xx（2006）从金融监管和金融服务水平方面进行了研究。王xx（20xx），刘xx（20xx）从政府行为方面分析了中小企业融资困境的原因。 二、中小企业融资方式和政策支持的国际比较 1.美国中小企业融资方式和政策支持 美国十分重视中小企业的发展，由于资本市场较为发达，所以美国的中小企业融资以证券融资为主。同时，美国中小企业的融资方式也较为多样化，但主要还是内源融资。 美国为了满足中小企业的融资需求，政府提供了全面的政策支持，具体是提供一般性贷款，建立多层次的信用担保体系，通过实施优惠的信贷政策，鼓励私营企业投资公司成立，从而刺激风险资本的迅速增长，为中小企业的发展提供支持。美国的中小企业融资支持体系由一国中小企业局、美国进出口银行、NASDDAQ、QTCBB、SSBIC等联合构成。 2.日本中小企业融资方式和政策支持 日本在亚洲是第一个为中小企业建立融资支持体系的国家，日本中小企业的融资渠道较美国中小企业相比要少，主要依靠外源融资，外源融资较少。绝大多数是通过银行融资，且银行一定比例参股，这也是日本中小企业融资的特点。同时，日本较多的民间金融机构也以互助的方式为企业提供融资服务。 三、我国中小企业融资方式及融资难的原因分析 其实在影响中小企业融资困境的原因，除了自身的内因外，还有以下外因：首先，我国目前的资本市场所不具备对中小企业进行细分，研究各类中小企业的特点，风险以及经营规律，构建多样化的资本市场，为中小企业服务的功能。同时中小企业一般很难达到发行债券进行融资的标准，这就使其很难通过发行债
互联网网络营销外文文献翻译 (含：英文原文及中文译文) 文献出处：Peter Kenzelmann. Technical Consultancy in Internationalization[J]. International Marketing Review, 2006, 4(3):20-29. 英文原文 The technical basis of network marketing Peter Kenzelmann Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. The theoretical basis for the network marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory
中小企业融资的英文文献 Automatically translated text: The definition of lease financing Finance leases (Financial Leasing) also known as the Equipment Leasing (Equipment Leasing), or modern leasing (Modern Leasing), and is essentially transfer ownership of the assets of all or most of the risks and rewards of the lease. The ultimate ownership of assets to be transferred, or may not transfer. It refers to the specific content of the lessee to the lessor under the lease object and the specific requirements of the supplier selection, vendor financing to purchase rental property, and the use of leased to a lessee, the lessee to the lessor to pay instalments rent, the lease term lease ownership of objects belonging to the lessor of all, the tenant has the right to use the leased items. Term expired, and finished the lessee to pay rent under the lease contract financing to fulfil obligations in full, leasing objects that vesting ownership of all the lessee. Despite the finance lease transactions, the lessors have the identity of the purchase of equipment, but the substantive content of the purchase of equipment suppliers such as the choice of the specific requirements of the equipment, the conditions of the purchase contract negotiations by the lessee enjoy and exercise, lessee leasing object is essentially the purchaser. , Is a finance lease extension of loans and trade and technology updates in the new integrated financial industry. Because of its extension of loans and combination of features, there is a problem in leasing companies can recycling, treatment of leasing, and
中小企业融资开题报告 关于《中小企业融资开题报告》，是我们特意为大家整理的，希望对大家有所帮助。 题目杭州中小企业融资问题研究 一、论文选题的背景、意义： (一)背景 改革开放以来，中国经济经历了根本性变化，从完全依靠国有和集体企业发展到民营中小企业发挥重要作用的混合性经济，由于大批国有企业进行资产重组、人员分流和产品结构调整，国
有经济拉动经济增长的作用明显减弱，而此时我国中小企业得到了蓬勃发展，成为保持国民经济持续增长的生力军。在我国，中小企业在活跃市场，吸纳就业，促进技术创新与出口创汇等方面发挥着越来越大的作用。并已成为我国国民经济中最具活力的新的经济增长点。 (二)意义 在我国，占企业总数99%的中小企业创造了74%的工业增加值，63%的GDP，但是其占有的金融资源却不足20%。中小企业的融资难问题已经严重制约了经济社会的发展。杭州的企业体制一般是以中小企业为主，这也导致了杭州的中小企业也存在严重的融资难问题，虽然各个金融机构采取了一系列的措施，但是并没有从根本上解决杭州中小企业的融资难问题。因为中小企业地位的重要性，所以解决中小企业的融资难问题是刻不容缓的。 二、相关研究的最新成果及动态(参考文献综述的主体与总结部分) (一)国外关于中小企业融资问题的研究
中小企业迅猛发展为世界各国经济发展起到了强有力的推动作用，但在中小企业创建、经营发展过程中，融资困难一直是困扰世界各国中小企业的大问题，为此，探索可行有效的措施解决中小企业融资难题，已成为世界各国政府中小企业经济政策的重要内容和工作重点。西方国家如美国、日本、意大利、英国等都制定了相关的促进中小企业发展的政策，值得我们借鉴。 国外有关企业融资的理论研究主要是资本结构理论。早期的资本结构理论是美国经济学家大卫杜兰特提出的,包括净收益理论,净经营收益理论和传统理论。现代资本结构理论形成于20世纪五十年代，至七十年代后期，它以MM定理为中心，一部分探讨税收差异对资本结构的影响，被称为“税差学派”，另一部分研究破产成本与资本结构的关系，发展成为财务困境成本学派，形成“破产成本主义”和“财务困境主义”，最后合并为权衡理论。七十年代后期，由于信息不对称和博弈论的引入，使资本结构理论研究发生了一次质的飞跃，新资本结构理论以信息不对称为中心，大量引入经济学各方面的最新分析方法，从新的学术视野来分
文献出处：Guzzo T, D’Andrea A, Ferri F, et al. Evolution of Marketing Strategies: From Internet Marketing to M-Marketing[C]//On the Move to Meaningful Internet Systems: OTM 2012 Workshops. Springer Berlin Heidelberg, 2012: 627-636. 原文 Evolution of Marketing Strategies:From Internet Marketing to M-Marketing Tiziana Guzzo, Alessia D’Andrea, Fernando Ferri, and Patrizia Grifoni 1 Introduction Marketing is “the process which creates, communicates, delivers the value to the consumers, and maintains the relationship with consumers. It generates the strategy that underlies sales techniques, business communication, and business developments. It is “an integrated process through which companies build strong consumers relationships and create value for their consumers and for themselves” Marketing strategies have a long history and mainly interested economists and sociologists. The wide use of Internet, pervasiveness of social networks and the evolution of mobile devise are implying a wider involvement of interdisciplinary competences enlarging the interest toward ICT competences. This paper is to describe the evolution of marketing strategies from the advent of the Web (Internet Marketing) - through the advent of Social Networks (Marketing 2.0) - to the evolution of Mobile Social Networks (M-marketing). In particular, the paper analyses the use that Italian people make of mobile devices and the user perception and acceptance of M-marketing.
淮阴工学院 毕业设计(论文)外文资料翻译 学院： 专业： 姓名： 学号： 外文出处：Facts for You (用外文写) 附件： 1.外文资料翻译译文；2.外文原文。 注：请将该封面与附件装订成册。
附件1：外文资料翻译译文 中小型企业融资决策 企业的产生、生存及发展均离不开投资与融资活动。随着我国加入WTO 组织，市场经济体制的逐步完善，金融市场的快速发展，投资与融资效率也越来越成为企业发展的关键。对于中小型企业而言，应要根据自身发展需求，认真考虑如何选择自己需要和适合自己发展阶段的融资方式以及各种融资方式的利用时机、条件、成本和风险，确定合适的融资规模以及制定最佳融资期限等问题。要解决这些问题，需要中小型企业制定适当的融资策略，以作出最优化的融资决策。 一、企业融资决策概述 (一)企业融资决策概述 企业融资决策，是企业根据其价值创造目标需要，利用一定时机与渠道，采取经济有效的融资工具，为公司筹集所需资金的一种市场行为。它不仅改变了公司的资产负债结构，而且影响了企业内部管理、经营业绩、可持续发展及价值增长。典型的融资决策包括出售何种债务和股权（融资方式）、如何确定所要出售债务和股权的价值（融资成本）、何时出售些债务和股权（融资时机）等等。而其中最主要的包括融资规模的决策和融资方式的决策。融资规模应为企业完成资金使用目的的最低需要量。而企业的融资方式则多种多样，常见的以下几种： 1.财政融资。财政融资方式从融出的角度来讲，可分为：预算内拨款、财政贷款、通过授权机构的国有资产投资、政策性银行贷款、预算外专项建设基金、财政补贴。 2.银行融资。从资金融出角度即银行的资金运用来说，主要是各种代款，例如：信用贷款、抵押贷款、担保贷款、贴现贷款、融资租凭、证券投资。 3.商业融资。其方式也是多种多样，主要包括商品交易过程中各企业间发生的赊购商品、预收货款等形式。
Sme financing problems related to the analysis First small and medium-sized enterprises financing status Reform and opening up china for 30 years of small and medium-sized enterprises obtained arapid development of enterprises 99 of the small and medium-sized enterprises of our countrymore than 60 GDP contribution tax over 50 provides 70 of import and export trade and80 of urban jobs. Small and medium-sized enterprises in our country is also an important powerof independent innovation 66 of invention patent 82 of new product development of smalland medium-sized enterprises from small and medium-sized enterprises has become the economicprosperity expanding employment adjusting structure promote innovation and new industriesof important strength. From 80 years since the outbreak of the international financial crisis the implementation ofthe positive fiscal policy and loser monetary policy but no small and medium-sized enterprisesfrom the proactive fiscal policy and moderate looser monetary policy benefit directly for instanceof the new 2008 225 million small loan only more than previous year but rose 1.4 only theloans increased 14.9 09 year three months of national
毕业设计（论文）外文文献翻译 文献、资料中文题目：网络营销的技术基础 文献、资料英文题目：The technical basis of network marketing 文献、资料来源： 文献、资料发表（出版）日期： 院（部）： 专业：市场营销 班级： 姓名： 学号： 指导教师： 翻译日期： 2017.02.14
The technical basis of network marketing Peter Kenzelmann Network marketing is based on the technology infrastructure of computer network technology, as represented by information technology. Computer networks of modern communications technology and computer technology to the product of combining it in different geographic regions and specialized computer equipment for external interconnection lines of communication into a large, powerful networks, thus enabling a large number of computers can easily transmit information to each other, share hardware, software, data and other resources. And network marketing is closely related to the computer network there are three types: the Internet, Extranet and Intranet. [Edit] the theoretical basis for the network marketing Theoretical foundation of network marketing is direct marketing network theory, network theory of relationship marketing, marketing theory and network software to integrate marketing theory. (A) Direct Response Network Marketing Theory Internet marketing as an effective direct marketing strategy, network marketing that can be tested and measurable and can be evaluated and controlled. Therefore, the characteristics of the use of network marketing, you can greatly improve the efficiency of marketing and marketing decision-making effectiveness of the implementation. Direct marketing theory is the 20th century, one of the 80's the concept of eye-catching. Direct Marketing Association of the United States for its definition is: "a place to produce any measurable response and (or) use the Stock Exchange reached one or more advertising media marketing system interaction." Directly Marketing the key to the theory that network marketing is that it can be tested, measurable, can be evaluated, which a fundamental solution to evaluate the effect of the traditional difficulties in marketing and marketing for more scientific decision-making possible. (B) the network theory of relationship marketing Relationship Marketing is a great importance since 1990 by the marketing theory, which mainly includes two basic points: First of all, in the macro level will be recognized that the scope of marketing a wide range of areas, including customer market, the labor market, the supply market , the internal market, the market stakeholders, as well as the affected market (government, financial markets); at the micro level, recognizing that the relationship between business and customers are constantly changing, the core of marketing should be a simple one-time past transactions to a focus on maintaining relations up long-term relationships. Socio-economic system, enterprises are a major subsystem, corporate marketing objectives by many external factors to the impact of marketing activities of enterprises
关于中小企业信贷融资的文献综述 作者简介:赵江(1971—) ,西安交通大学经济与金融学院博士研究生,研究方向:企业金融; 冯宗宪(1954—) ,西安交通大学经济与金融学院教授,管理学博士,博士生导师,主要研究方向为国际贸易与国 际金融理论与政策。 《学术界》(双月刊) 总第123期, 2007. 2 ACADEM ICS IN CH INA No. 2 Mar. 2007 〔摘要〕中小企业发展面临的资金短缺和融资难问题,是世界经济发展普遍存在 的带有规律性的问题。而我国的中小企业处在一个非市场化的金融市场环境下,其融 资难问题较之其他国家或地区更为复杂和具有其特殊性。为此,国内外许多学者和专 家展开了研究,本文梳理了其中有关“中小企业信贷融资”方面的研究文献。〔关键词〕中小企业;信贷融资;文献 一、国外研究现状 在西方,早在上世纪50年代,中小企业融资难(麦克米伦缺口)的问题就受 到了关注,随后学者们进行了大量专题研究,其中的主要观点和结论包括: 1、金融压抑、金融约束理论 麦金农(Mekinnon1973)和肖( Shaw1973)关于发展中国家金融抑制的理论 以及赫尔曼、穆尔多克、斯蒂格利茨等关于金融约束的理论指出,在金融压抑下, 政府按照自己的偏好将金融资源投入到大的项目和国有部门中去,而对中小企 业和非国有经济部门支持不够。在金融约束下,银行部门拥有较强的激励和动 力支持实体经济,但由于竞争不足,中小企业的融资需求难以满足。 2、信贷配给及生成机制理论 信贷配给是国外大量的关于中小企业融资文献的主题,Baltensperger (1978) 提出,信贷配给是指即使当某些借款人愿意支付合同中所有价格条件和非价格 条件时,其贷款需求还是得不到满足的情形。价格因素是指银行要求的、且不受货币当局约束的贷款利率水平。显然,如果存在利率上限,肯定会出现配给现
网络营销策略分析外文翻译文献(文档含中英文对照即英文原文和中文翻译)
Network marketing strategy analysis of VANCL Abstract:21 century is the information century, the development of science technology, economic and social is to meet the coming of age. The network marketing is also the Internet for media, to implement marketing campaigns in the new ways, method and idea, more effective individual and organization the realization of the trading activities. Enterprise how to develop the network marketing in such a huge market potential, occupation in emerging markets, to the enterprise both opportunities and challenges. The network marketing is also produced in the change of the values of consumers: meet the needs of the consumers, is the enterprise manages the core of the eternal. Using network of this high- technology to provide consumers with various types of service, is a important way of future competition advantage. V ANCL makes a huge success by the network marketing, and becomes a Chinese clothing network marketing market leader in the short term. Based on the network marketing way as the foundation, reading V ANCL marketing strategy. Key words:Network marketing Marketing strategy V ANCL The network marketing as a new marketing concept and marketing mode in a digital economy times, even if the enterprise opened up more broad market, and can lead and reforming the traditional marketing. The network marketing compared with the traditional marketing has the personality, interactive, economy, efficiency and obvious advantages, if V ANCL want to market in big foothold, it must learn to use the new marketing method, the most suitable for enterprise of the integration of traditional and modern marketing method. 1、The marketing situation of V ANCL With the development of the Internet, e-commerce enterprises emerging batches. The e-commerce market in other properties, once created "clothing direct sales model" the myth of a brief period of prosperity in PPG after into decline. And take the